Vietnam Pet Products Market Report: Trends, Growth and Forecast (2026-2032)
By Product (Cat Litter, Pet Healthcare (Flea/Tick Treatments, Pet Dietary Supplements, Worming Treatments, Others), Other Pet Products (Beauty Products, Accessories, Others)), By Sales Channel (Retail Offline, Retail E-Commerce, Veterinary Clinics)
- FMCG
 - Nov 2025
 - VI0312
 - 111
 - 
                                
                  
                  
                              
                            
Vietnam Pet Products Market Statistics and Insights, 2026
- Market Size Statistics
	
- Pet Products in Vietnam is estimated at $ 15 Million.
 - The market size is expected to grow to $ 20 Million by 2032.
 - Market to register a CAGR of around 4.2% during 2026-32.
 
 - Product Shares
	
- Other Pet Products grabbed market share of 75%.
 
 - Competition
	
- More than 5 companies are actively engaged in producing Pet Products in Vietnam.
 - Top 5 companies acquired 20% of the market share.
 - Mars Inc, Perfect Companion (Vietnam) Co Ltd, City Zoo Co Ltd, Hoang Anh Co Ltd, Boehringer Ingelheim Vietnam LLC etc., are few of the top companies.
 
 - Sales Channel
	
- Retail Offline grabbed 85% of the market.
 
 
Vietnam Pet Products Market Outlook
The Vietnam Pet Products Market is valued at USD 15 million and has the potential to grow to USD 20 million by 2032, registering consistent growth over the forecast period. The market remains defined by the pet humanisation trend, as more youthful consumers increasingly value the physical and emotional welfare of their pets. Important products like flea/tick control and de-worming solutions continue to be the main drivers, with toys, grooming aids, and accessories being driven by increasing animal welfare awareness. Nevertheless, price sensitivity continues to render some categories sensitive because many products are considered discretionary.
Market competition is still very fragmented with the involvement of both international and domestic participants. Hoang Anh Co Ltd has a dominant position in "other pet products" via its Fay brand, underpinned by extensive distribution channels and low prices. Within pet healthcare, Boehringer Ingelheim has a dominant position, and umbrella branding strategies across businesses like Perfect Companion's Me-O continue to ride on existing reputations. Even with these initiatives, overall Vietnam brand loyalty remains low, and many continue to look to shop employees or veterinarians for advice.
Distribution is key to the growth of the market. Retail Offline channels contribute 85% to sales, followed by independent pet stores and superstores. Independent stores leverage flexibility and responsiveness to seasonal trends, while supermarkets and hypermarkets offer opportunities for impulse purchases. Concurrently, Retail e-commerce is expanding quickly, helped along by livestream selling, better service, and increasing adoption by young urban dwellers who are more digitally active.
In the future, innovation will play a major differentiator. Products targeting immunity or wellbeing functionally, and the launch of smart pet products, will become the trend. As pet ownership grows and interest in pet health increases, brands emphasizing convenience, science support, and broader distribution will be poised to size growth potential in Vietnam pet products market.

Vietnam Pet Products Market Growth Driver
Growing Significance of Pet Health
Pet care is emerging as a big market driver with the end users increasingly considering it as an integral component of pet health. Parasites like sandfly, fleas, and ticks are still widespread, creating awareness of diseases like Leishmania, which can prove to be fatal. This is making end users focus on preventive care in the form of products like de-worming solutions, flea, and tick treatments. Unlike toys or supplements, healthcare products are not seen as optional but as necessary investments, which helps sustain steady demand.
Concurrently, the increasing emphasis on pet welfare is further reinforcing the significance of health care products. End users treat treatments that promote pets health and well-being as essentials, even in periods of economic downturn. This positions healthcare as one of the most stable and powerful categories, driving growth in the larger pet products market consistently.
Vietnam Pet Products Market Trend
Health-Focused and Smart Innovations Shape Growth
A key trend shaping the market is the growing focus on functional products, with brands increasingly introducing offerings aimed at enhancing pets’ immunity. As owners become more health and wellbeing conscious, they seek solutions that have specific value and scientific backing. Such demand for authoritative, targeted products intensifies the position of functionality as a prime influencer of innovation.
Concurrently, pet products that are AI-enhanced become more prominent, mirroring the increased utilization of technology in pet care. Intelligent products, such as smart feeding devices and networked devices, point to how digital innovations enable convenience and customization. Although most such products are presently imported, the scope for more extensive innovation and utilization keeps increasing. Alongside health-driven functionality and intelligent technology, the tone is set for brand competition and staying in relevance within this dynamic industry.
Vietnam Pet Products Market Opportunity
Broader Distribution Fuelling Expansion
Strengthening distribution networks presents a key opportunity for driving growth in the pet products market over the coming years. The market remains fragmented and brand loyalty is still fairly low, so broadening access will enable large and small players alike to reach more consumers. Most smaller brands already have very restricted distribution, and broadening their reach will provide opportunities to compete more successfully.
As the networks expand, brands will be in a position to reach out to various consumer groups and drive purchases across categories. Increased availability will also facilitate impulse buying and enable pet owners to access more products more easily. Improved reach will assist in defining the market more clearly, enabling more room for ongoing growth and presenting both emerging and established players with an opportunity to win more.
| Report Coverage | Details | 
|---|---|
| Market Forecast | 2026-32 | 
| USD Value 2025 | $ 15 Million | 
| USD Value 2032 | $ 20 Million | 
| CAGR 2026-2032 | 4.2% | 
| Largest Category | Other Pet Products segment leads with 75% market share | 
| Top Drivers | Growing Significance of Pet Health | 
| Top Trends | Health-Focused and Smart Innovations Shape Growth | 
| Top Opportunities | Broader Distribution Fuelling Expansion | 
| Key Players | Mars Inc, Perfect Companion (Vietnam) Co Ltd, City Zoo Co Ltd, Hoang Anh Co Ltd, Boehringer Ingelheim Vietnam LLC, Virbac Vietnam Co Ltd, JBL GmbH & Co KG, Sera GmbH and Others. | 
Vietnam Pet Products Market Segmentation Analysis

By Sales Channel
- Retail Offline
 - Retail E-Commerce
 - Veterinary Clinics
 
The most significant market share under the sales channel belongs to retail offline, which held 85% of the Vietnam pet products market. Pet stores and superstores are the biggest contributors in this channel with the help of a large number of independent stores spread throughout the nation. Even though such stores are typically small and stock a fewer variety compared to big stores, their large numbers bring them the most significant point of sale for pet owners.
Independent shopkeepers are also more adaptable and attuned to customers' demands. For instance, they usually carry fashionable items like festive clothes for pets in times like Tet or Christmas, generating more traffic. This quick adaptability to trends helps them gain notice and dominate other channels of sale throughout the projection period.
Top Companies in Vietnam Pet Products Market
The top companies operating in the market include Mars Inc, Perfect Companion (Vietnam) Co Ltd, City Zoo Co Ltd, Hoang Anh Co Ltd, Boehringer Ingelheim Vietnam LLC, Virbac Vietnam Co Ltd, JBL GmbH & Co KG, Sera GmbH, etc., are the top players operating in the Vietnam Pet Products Market.
Frequently Asked Questions
Related Report
1. Market Segmentation
1.1. Research Scope
1.2. Research Methodology
1.3. Definitions and Assumptions
2. Executive Summary
3. Vietnam Pet Products Market Policies, Regulations, and Standards
4. Vietnam Pet Products Market Dynamics
4.1. Growth Factors
4.2. Challenges
4.3. Trends
4.4. Opportunities
5. Vietnam Pet Products Market Statistics, 2022-2032F
5.1. Market Size & Growth Outlook
5.1.1.By Revenues in US$ Million
5.2. Market Segmentation & Growth Outlook
5.2.1.By Product
5.2.1.1. Cat Litter- Market Insights and Forecast 2022-2032, USD Million
5.2.1.2. Pet Healthcare- Market Insights and Forecast 2022-2032, USD Million
5.2.1.2.1. Flea/Tick Treatments- Market Insights and Forecast 2022-2032, USD Million
5.2.1.2.2. Pet Dietary Supplements- Market Insights and Forecast 2022-2032, USD Million
5.2.1.2.3. Worming Treatments- Market Insights and Forecast 2022-2032, USD Million
5.2.1.2.4. Others- Market Insights and Forecast 2022-2032, USD Million
5.2.1.3. Other Pet Products- Market Insights and Forecast 2022-2032, USD Million
5.2.1.3.1. Beauty Products- Market Insights and Forecast 2022-2032, USD Million
5.2.1.3.2. Accessories- Market Insights and Forecast 2022-2032, USD Million
5.2.1.3.3. Others- Market Insights and Forecast 2022-2032, USD Million
5.2.2.By Sales Channel
5.2.2.1. Retail Offline- Market Insights and Forecast 2022-2032, USD Million
5.2.2.2. Retail E-Commerce- Market Insights and Forecast 2022-2032, USD Million
5.2.2.3. Veterinary Clinics- Market Insights and Forecast 2022-2032, USD Million
5.2.3.By Competitors
5.2.3.1. Competition Characteristics
5.2.3.2. Market Share & Analysis
6. Vietnam Cat Litter Products Market Statistics, 2022-2032F
6.1. Market Size & Growth Outlook
6.1.1.By Revenues in US$ Million
6.2. Market Segmentation & Growth Outlook
6.2.1.By Sales Channel- Market Insights and Forecast 2022-2032, USD Million
7. Vietnam Pet Healthcare Market Statistics, 2022-2032F
7.1. Market Size & Growth Outlook
7.1.1.By Revenues in US$ Million
7.2. Market Segmentation & Growth Outlook
7.2.1.By Product- Market Insights and Forecast 2022-2032, USD Million
7.2.2.By Sales Channel- Market Insights and Forecast 2022-2032, USD Million
8. Vietnam Other Pet Products Market Statistics, 2022-2032F
8.1. Market Size & Growth Outlook
8.1.1.By Revenues in US$ Million
8.2. Market Segmentation & Growth Outlook
8.2.1.By Product- Market Insights and Forecast 2022-2032, USD Million
8.2.2.By Sales Channel- Market Insights and Forecast 2022-2032, USD Million
9. Competitive Outlook
9.1. Company Profiles
9.1.1.Hoang Anh Co Ltd
9.1.1.1. Business Description
9.1.1.2. Product Portfolio
9.1.1.3. Collaborations & Alliances
9.1.1.4. Recent Developments
9.1.1.5. Financial Details
9.1.1.6. Others
9.1.2.Boehringer Ingelheim Vietnam LLC
9.1.2.1. Business Description
9.1.2.2. Product Portfolio
9.1.2.3. Collaborations & Alliances
9.1.2.4. Recent Developments
9.1.2.5. Financial Details
9.1.2.6. Others
9.1.3.Virbac Vietnam Co Ltd
9.1.3.1. Business Description
9.1.3.2. Product Portfolio
9.1.3.3. Collaborations & Alliances
9.1.3.4. Recent Developments
9.1.3.5. Financial Details
9.1.3.6. Others
9.1.4.JBL GmbH & Co KG
9.1.4.1. Business Description
9.1.4.2. Product Portfolio
9.1.4.3. Collaborations & Alliances
9.1.4.4. Recent Developments
9.1.4.5. Financial Details
9.1.4.6. Others
9.1.5.Sera GmbH
9.1.5.1. Business Description
9.1.5.2. Product Portfolio
9.1.5.3. Collaborations & Alliances
9.1.5.4. Recent Developments
9.1.5.5. Financial Details
9.1.5.6. Others
9.1.6.Mars Inc
9.1.6.1. Business Description
9.1.6.2. Product Portfolio
9.1.6.3. Collaborations & Alliances
9.1.6.4. Recent Developments
9.1.6.5. Financial Details
9.1.6.6. Others
9.1.7.Perfect Companion (Vietnam) Co Ltd
9.1.7.1. Business Description
9.1.7.2. Product Portfolio
9.1.7.3. Collaborations & Alliances
9.1.7.4. Recent Developments
9.1.7.5. Financial Details
9.1.7.6. Others
9.1.8.City Zoo Co Ltd
9.1.8.1. Business Description
9.1.8.2. Product Portfolio
9.1.8.3. Collaborations & Alliances
9.1.8.4. Recent Developments
9.1.8.5. Financial Details
9.1.8.6. Others
10. Disclaimer
| Segment | Sub-Segment | 
|---|---|
| By Product | 
			
  | 
		
| By Sales Channel | 
			
  | 
		
Research Methodology
This study followed a structured approach comprising four key phases to assess the size and scope of the electro-oxidation market. The process began with thorough secondary research to collect data on the target market, related markets, and broader industry context. These findings, along with preliminary assumptions and estimates, were then validated through extensive primary research involving industry experts from across the value chain. To calculate the overall market size, both top-down and bottom-up methodologies were employed. Finally, market segmentation and data triangulation techniques were applied to refine and validate segment-level estimations.
Secondary Research
The secondary research phase involved gathering data from a wide range of credible and published sources. This step helped in identifying industry trends, defining market segmentation, and understanding the market landscape and value chain.
Sources consulted during this phase included:
- Company annual reports, investor presentations, and press releases
 - Industry white papers and certified publications
 - Trade directories and market-recognized databases
 - Articles from authoritative authors and reputable journals
 - Gold and silver standard websites
 
Secondary research was critical in mapping out the industry's value chain and monetary flow, identifying key market segments, understanding regional variations, and tracking significant industry developments.
Other key sources:
- Financial disclosures
 - Industry associations and trade bodies
 - News outlets and business magazines
 - Academic journals and research studies
 - Paid industry databases
 
Primary Research
To validate secondary data and gain deeper market insights, primary research was conducted with key stakeholders across both the supply and demand sides of the market.
On the demand side, participants included decision-makers and influencers from end-user industries—such as CIOs, CTOs, and CSOs—who provided first-hand perspectives on market needs, product usage, and future expectations.
On the supply side, interviews were conducted with manufacturers, industry associations, and institutional participants to gather insights into current offerings, product pipelines, and market challenges.
Primary interviews provided critical inputs such as:
- Market size and revenue data
 - Product and service breakdowns
 - Market forecasts
 - Regional and application-specific trends
 
Stakeholders consulted included:
- Leading OEM and solution providers
 - Channel and distribution partners
 - End users across various applications
 - Independent consultants and industry specialists
 
Market Size Estimation and Data Triangulation
- Identifying Key Market Participants (Secondary Research)
	
- Goal: To identify the major players or companies in the target market. This typically involves using publicly available data sources such as industry reports, market research publications, and financial statements of companies.
 - Tools: Reports from firms like Gartner, Forrester, Euromonitor, Statista, IBISWorld, and others. Public financial statements, news articles, and press releases from top market players.
 
 
- Extracting Earnings of Key Market Participants
	
- Goal: To estimate the earnings generated from the product or service being analyzed. This step helps in understanding the revenue potential of each market player in a specific geography.
 - Methods: Earnings data can be gathered from:
		
- Publicly available financial reports (for listed companies).
 - Interviews and primary data sources from professionals, such as Directors, VPs, SVPs, etc. This is especially useful for understanding more nuanced, internal data that isn't publicly disclosed.
 - Annual reports and investor presentations of key players.
 
 
 
- Data Collation and Development of a Relevant Data Model
	
- Goal: To collate inputs from both primary and secondary sources into a structured, data-driven model for market estimation. This model will incorporate key market KPIs and any independent variables relevant to the market.
 - Key KPIs: These could include:
		
- Market size, growth rate, and demand drivers.
 - Industry-specific metrics like market share, average revenue per customer (ARPC), or average deal size.
 - External variables, such as economic growth rates, inflation rates, or commodity prices, that could affect the market.
 
 - Data Modeling: Based on this data, the market forecasts are developed for the next 5 years. A combination of trend analysis, scenario modeling, and statistical regression might be used to generate projections.
 
 
- Scenario Analysis 
	
- Goal: To test different assumptions and validate how sensitive the market is to changes in key variables (e.g., market demand, regulatory changes, technological disruptions).
 - Types of Scenarios:
		
- Base Case: Based on current assumptions and historical data.
 - Best-Case Scenario: Assuming favorable market conditions, regulatory environments, and technological advancements.
 - Worst-Case Scenario: Accounting for adverse factors, such as economic downturns, stricter regulations, or unexpected disruptions.
 
 
 
Partnering With Industry Leaders to Drive Growth
Our mission is to deliver intelligence that matters. By combining data, analysis, and industry expertise, we enable organizations to make smarter, faster, and more impactful decisions. Whether it’s a Fortune 500 company or a high-growth startup, businesses trust us to provide clarity in an ever-evolving marketplace.