US Premium Beauty and Personal Care Market Report: Trends, Growth and Forecast (2025-2030)
By Product (Colour Cosmetics, Fragrances, Deodorants, Hair Care, Skin Care, Bath and Shower, Baby and Child-specific Products), By End User (Men’s, Women’s, Unisex), By Sales Channel (Online, Offline)
- FMCG
- Dec 2025
- VI0038
- 114
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US Premium Beauty and Personal Care Market Statistics, 2025
- Market Size Statistics
- Premium Beauty and Personal Care in US is estimated at $ 49.2 Billion.
- The market size is expected to grow to $ 56.42 Billion by 2030.
- Market to register a CAGR of around 2.31% during 2025-30.
- Product Shares
- Premium Fragrances grabbed market share of 25%.
- Competition
- More than 20 companies are actively engaged in producing Premium Beauty and Personal Care in US.
- Top 5 companies acquired 45% of the market share.
- Chanel USA Inc, Puig Prestige Beauty, John Paul Mitchell Systems Inc, L'Oréal USA Inc, Estée Lauder Cos Inc etc., are few of the top companies.
US Premium Beauty and Personal Care Market Outlook
The US premium personal care and beauty market is poised to experience consistent single-digit value growth between 2025 and 2030 even as consumers remain cautious with their expenditures. While a few will settle for mass versions of some categories, premium items will continue to appeal to customers in segments where they perceive them as necessities. Fragrances, hair care, and color cosmetics are set to continue being robust, particularly as brands concentrate on providing affordable, entry-level products that still retain a feel of luxury.
Health and wellness trends will be at the forefront of driving consumer decisions. With increasing interest in longevity and preventive medicine, consumers are searching for products that are science-supported and have proven outcomes. This is particularly the case in dermocosmetics and ingestibles, where items such as collagen, probiotics, and vitamin C are becoming increasingly popular. The convergence of health and beauty will only continue, with consumers selecting brands that promote appearance and general wellness.
Innovation will be key for premium brands to be able to command a higher price. Premium brands such as L'Oréal are driving this change with cutting-edge technology like the Cell BioPrint device, which provides personalized skincare depending on the customer's skin requirements. Hair care is also transforming, with color-damaged hair treatments becoming popular. These developments illustrate how premium players are employing science to continue to drive consumer interest.
Finally, premium oral and body care segments also stand to grow. Innovative formulations, delicious tastes, and health-oriented positioning are making premium oral care products popular. Likewise, luxurious bath and deodorant care products are gaining attention as consumers increasingly look for indulgent, yet performing, daily products. This trend toward accessible luxuries will keep driving premium market growth.
US Premium Beauty and Personal Care Market Growth Driver
Increased awareness among consumers for health and wellness is revolutionizing shopping habits, particularly in the premium beauty and personal care category. Between 2024 and 2030, this trend is likely to persist in the market, as consumers in the US have a strong desire to pay 10–20% extra for products that demonstrate efficacy, medical support, and personalized value. Science-based solutions, such as skin and hair diagnostic-based solutions, are increasingly on the rise as consumers look for more holistic and preventive approaches to care for healthier appearance and well-being.
Also, there is a significant change in premium oral care. Even in declining premium categories, oral care keeps on expanding with the help of demand for natural ingredients, high-end packaging, and distinctive flavours such as strawberry and vanilla. New products like Oral-B's IO series electric toothbrush and Quip's modern designs, and new at-home whitening kits, are all proofs of increased consumer interest in efficient, high-end products.
US Premium Beauty and Personal Care Market Trend
Healthy ageing and personalized preventive healthcare are becoming key trends that influence consumer behavior. With effect from 2025, US consumers will increasingly look for brands that provide holistic solutions which cater to their longer-term beauty and wellness aspirations. The health and beauty distinction is becoming increasingly unclear, particularly in ingestibles and topicals. Ingestible beauty is witnessing growing demand for collagen and pre/probiotics products, which help promote digestive health and gut-brain-skin link. In topicals, dermocosmetics continue to be favored, although ingredient-driven companies such as The Ordinary and COSRX are making inroads.
Innovation will be focused on driving overall longevity and health. Consumers are focusing on both feeling and looking good across the ages, fueling demand for science-led ingredients such as collagen and vitamin C. Brands will need to strengthen alliances with diagnostic laboratories to deliver more tailored solutions. For instance, L'Oréal's partnership with True Diagnostics and the introduction of its Cell BioPrint device represents a move toward proactive, personalised beauty care.
US Premium Beauty and Personal Care Market Opportunity
Luxury beauty and personal care companies are likely to see robust growth through innovation and individualization. L'Oréal is pioneering this with its Cell BioPrint device, employing 3D bioprinting to build up layers of living skin cells for customized skincare products. This technology allows for targeted treatments of such issues as wrinkles, pigmentation, and moisturizing. In addition, the brand is innovating in hair care with its new Premiere line for bleached and color-treated hair. The products reverse calcium damage and environmental stress, highlighting the brand's focus on scientific skincare and haircare.
In contrast, Estée Lauder is reinforcing its supply chain and sustainability efforts with its in-house ingredient production. Its Belgium campus, the largest distribution hub globally today, boasts a BioTech Hub for the production of bio-based raw materials. Commercial production is planned for 2025, reinforcing both innovation and efficiency in addressing the increasing consumer demand for high-end, science-driven beauty products.
| Report Coverage | Details |
|---|---|
| Market Forecast | 2025-30 |
| USD Value 2024 | $ 49.2 Billion |
| USD Value 2030 | $ 56.42 Billion |
| CAGR 2025-2030 | 2.31% |
| Largest Category | Premium Fragrances segment leads with 25% market share |
| Top Drivers | Rising Health & Wellness Focus Elevates Demand for Premium, Personalised Solutions |
| Top Trends | Rising Focus on Healthy Ageing and Preventive Wellness |
| Top Opportunities | Technological Innovations Driving Premiumization in Beauty & Personal Care |
| Key Players | Chanel USA Inc, Puig Prestige Beauty, John Paul Mitchell Systems Inc, L'Oréal USA Inc, Estée Lauder Cos Inc, LVMH Perfums & Cosmetics USA Inc, Coty Inc, Shiseido Americas Corp, Fenty Beauty LLC, Tarte Inc and Others. |
US Premium Beauty and Personal Care Market Segmentation
The largest market share segment in the US Premium Beauty and Personal Care Market is premium fragrances, with a strong double-digit growth. Consumers still preferred premium and luxury fragrance brands, demonstrating the category's strength. The resiliency was fueled by the increasing popularity of high-end fragrances, as consumers were seen to be willing to spend on premium products amid overall economic uncertainty.
Simultaneously, body mists became popular in the fragrance market through being more affordable. High-end and premium players are currently leveraging this sub-segment by introducing body mists with upmarket fragrances, chic packaging, and innovative formulations. These introductions have repositioned consumer perception, making body mists familiar yet aspirational. This has enabled premium players to make entry-level price points appealing to a broader group of consumers while still holding on to the luxurious image.
Top Companies in US Premium Beauty and Personal Care Market
The top companies operating in the market include Chanel USA Inc, Puig Prestige Beauty, John Paul Mitchell Systems Inc, L'Oréal USA Inc, Estée Lauder Cos Inc, LVMH Perfums & Cosmetics USA Inc, Coty Inc, Shiseido Americas Corp, Fenty Beauty LLC, Tarte Inc, etc., are the top players operating in the US Premium Beauty and Personal Care Market.
Frequently Asked Questions
Related Report
1. Market Segmentation
1.1. Research Scope
1.2. Research Methodology
1.3. Definitions and Assumptions
2. Executive Summary
3. US Premium Beauty and Personal Care Market Policies, Regulations, and Standards
4. US Premium Beauty and Personal Care Market Dynamics
4.1. Growth Factors
4.2. Challenges
4.3. Trends
4.4. Opportunities
5. US Premium Beauty and Personal Care Market Statistics, 2020-2030F
5.1. Market Size & Growth Outlook
5.1.1.By Revenues in US$ Million
5.2. Market Segmentation & Growth Outlook
5.2.1.By Product
5.2.1.1. Colour Cosmetics- Market Insights and Forecast 2020-2030, USD Million
5.2.1.1.1. Eye Make-Up- Market Insights and Forecast 2020-2030, USD Million
5.2.1.1.2. Facial Make-Up- Market Insights and Forecast 2020-2030, USD Million
5.2.1.1.3. Lip Products- Market Insights and Forecast 2020-2030, USD Million
5.2.1.1.4. Nail Products- Market Insights and Forecast 2020-2030, USD Million
5.2.1.1.5. Colour Cosmetics Sets/Kits- Market Insights and Forecast 2020-2030, USD Million
5.2.1.2. Fragrances- Market Insights and Forecast 2020-2030, USD Million
5.2.1.3. Deodorants- Market Insights and Forecast 2020-2030, USD Million
5.2.1.4. Hair Care- Market Insights and Forecast 2020-2030, USD Million
5.2.1.5. Skin Care- Market Insights and Forecast 2020-2030, USD Million
5.2.1.5.1. Body Care- Market Insights and Forecast 2020-2030, USD Million
5.2.1.5.2. Facial Care- Market Insights and Forecast 2020-2030, USD Million
5.2.1.5.3. Hand Care- Market Insights and Forecast 2020-2030, USD Million
5.2.1.5.4. Skin Care Sets/Kits- Market Insights and Forecast 2020-2030, USD Million
5.2.1.5.5. Sun Protection- Market Insights and Forecast 2020-2030, USD Million
5.2.1.5.6. Self-Tanning- Market Insights and Forecast 2020-2030, USD Million
5.2.1.6. Bath and Shower- Market Insights and Forecast 2020-2030, USD Million
5.2.1.7. Baby and Child-specific Products- Market Insights and Forecast 2020-2030, USD Million
5.2.2.By End User
5.2.2.1. Men’s- Market Insights and Forecast 2020-2030, USD Million
5.2.2.2. Women’s- Market Insights and Forecast 2020-2030, USD Million
5.2.2.3. Unisex- Market Insights and Forecast 2020-2030, USD Million
5.2.3.By Sales Channel
5.2.3.1. Online- Market Insights and Forecast 2020-2030, USD Million
5.2.3.2. Offline- Market Insights and Forecast 2020-2030, USD Million
5.2.4.By Competitors
5.2.4.1. Competition Characteristics
5.2.4.2. Market Share & Analysis
6. US Premium Colour Cosmetics Market Outlook, 2020-2030F
6.1. Market Size & Growth Outlook
6.1.1.By Revenues in US$ Million
6.2. Market Segmentation & Growth Outlook
6.2.1.By Product- Market Insights and Forecast 2020-2030, USD Million
6.2.2.By End User- Market Insights and Forecast 2020-2030, USD Million
6.2.3.By Sales Channel- Market Insights and Forecast 2020-2030, USD Million
7. US Premium Fragrances Market Outlook, 2020-2030F
7.1. Market Size & Growth Outlook
7.1.1.By Revenues in US$ Million
7.2. Market Segmentation & Growth Outlook
7.2.1.By End User- Market Insights and Forecast 2020-2030, USD Million
7.2.2.By Sales Channel- Market Insights and Forecast 2020-2030, USD Million
8. US Premium Deodorants Market Outlook, 2020-2030F
8.1. Market Size & Growth Outlook
8.1.1.By Revenues in US$ Million
8.2. Market Segmentation & Growth Outlook
8.2.1.By End User- Market Insights and Forecast 2020-2030, USD Million
8.2.2.By Sales Channel- Market Insights and Forecast 2020-2030, USD Million
9. US Premium Hair Care Market Outlook, 2020-2030F
9.1. Market Size & Growth Outlook
9.1.1.By Revenues in US$ Million
9.2. Market Segmentation & Growth Outlook
9.2.1.By End User- Market Insights and Forecast 2020-2030, USD Million
9.2.2.By Sales Channel- Market Insights and Forecast 2020-2030, USD Million
10. US Premium Skin Care Market Outlook, 2020-2030F
10.1. Market Size & Growth Outlook
10.1.1. By Revenues in US$ Million
10.2. Market Segmentation & Growth Outlook
10.2.1. By Product- Market Insights and Forecast 2020-2030, USD Million
10.2.2. By End User- Market Insights and Forecast 2020-2030, USD Million
10.2.3. By Sales Channel- Market Insights and Forecast 2020-2030, USD Million
11. US Premium Bath and Shower Market Outlook, 2020-2030F
11.1. Market Size & Growth Outlook
11.1.1. By Revenues in US$ Million
11.2. Market Segmentation & Growth Outlook
11.2.1. By End User- Market Insights and Forecast 2020-2030, USD Million
11.2.2. By Sales Channel- Market Insights and Forecast 2020-2030, USD Million
12. US Premium Baby and Child-specific Products Market Outlook, 2020-2030F
12.1. Market Size & Growth Outlook
12.1.1. By Revenues in US$ Million
12.2. Market Segmentation & Growth Outlook
12.2.1. By Sales Channel- Market Insights and Forecast 2020-2030, USD Million
13. Competitive Outlook
13.1. Company Profiles
13.1.1. L'Oréal USA Inc
13.1.1.1. Business Description
13.1.1.2. Product Portfolio
13.1.1.3. Collaborations & Alliances
13.1.1.4. Recent Developments
13.1.1.5. Financial Details
13.1.1.6. Others
13.1.2. Estée Lauder Cos Inc
13.1.2.1. Business Description
13.1.2.2. Product Portfolio
13.1.2.3. Collaborations & Alliances
13.1.2.4. Recent Developments
13.1.2.5. Financial Details
13.1.2.6. Others
13.1.3. LVMH Perfums & Cosmetics USA Inc
13.1.3.1. Business Description
13.1.3.2. Product Portfolio
13.1.3.3. Collaborations & Alliances
13.1.3.4. Recent Developments
13.1.3.5. Financial Details
13.1.3.6. Others
13.1.4. Coty Inc
13.1.4.1. Business Description
13.1.4.2. Product Portfolio
13.1.4.3. Collaborations & Alliances
13.1.4.4. Recent Developments
13.1.4.5. Financial Details
13.1.4.6. Others
13.1.5. Shiseido Americas Corp
13.1.5.1. Business Description
13.1.5.2. Product Portfolio
13.1.5.3. Collaborations & Alliances
13.1.5.4. Recent Developments
13.1.5.5. Financial Details
13.1.5.6. Others
13.1.6. Chanel USA Inc
13.1.6.1. Business Description
13.1.6.2. Product Portfolio
13.1.6.3. Collaborations & Alliances
13.1.6.4. Recent Developments
13.1.6.5. Financial Details
13.1.6.6. Others
13.1.7. Puig Prestige Beauty
13.1.7.1. Business Description
13.1.7.2. Product Portfolio
13.1.7.3. Collaborations & Alliances
13.1.7.4. Recent Developments
13.1.7.5. Financial Details
13.1.7.6. Others
13.1.8. John Paul Mitchell Systems Inc
13.1.8.1. Business Description
13.1.8.2. Product Portfolio
13.1.8.3. Collaborations & Alliances
13.1.8.4. Recent Developments
13.1.8.5. Financial Details
13.1.8.6. Others
13.1.9. Fenty Beauty LLC
13.1.9.1. Business Description
13.1.9.2. Product Portfolio
13.1.9.3. Collaborations & Alliances
13.1.9.4. Recent Developments
13.1.9.5. Financial Details
13.1.9.6. Others
13.1.10. Tarte Inc
13.1.10.1. Business Description
13.1.10.2. Product Portfolio
13.1.10.3. Collaborations & Alliances
13.1.10.4. Recent Developments
13.1.10.5. Financial Details
13.1.10.6. Others
14. Disclaimer
| Segment | Sub-Segment |
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| By Product |
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| By End User |
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| By Sales Channel |
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Research Methodology
This study followed a structured approach comprising four key phases to assess the size and scope of the electro-oxidation market. The process began with thorough secondary research to collect data on the target market, related markets, and broader industry context. These findings, along with preliminary assumptions and estimates, were then validated through extensive primary research involving industry experts from across the value chain. To calculate the overall market size, both top-down and bottom-up methodologies were employed. Finally, market segmentation and data triangulation techniques were applied to refine and validate segment-level estimations.
Secondary Research
The secondary research phase involved gathering data from a wide range of credible and published sources. This step helped in identifying industry trends, defining market segmentation, and understanding the market landscape and value chain.
Sources consulted during this phase included:
- Company annual reports, investor presentations, and press releases
- Industry white papers and certified publications
- Trade directories and market-recognized databases
- Articles from authoritative authors and reputable journals
- Gold and silver standard websites
Secondary research was critical in mapping out the industry's value chain and monetary flow, identifying key market segments, understanding regional variations, and tracking significant industry developments.
Other key sources:
- Financial disclosures
- Industry associations and trade bodies
- News outlets and business magazines
- Academic journals and research studies
- Paid industry databases
Primary Research
To validate secondary data and gain deeper market insights, primary research was conducted with key stakeholders across both the supply and demand sides of the market.
On the demand side, participants included decision-makers and influencers from end-user industries—such as CIOs, CTOs, and CSOs—who provided first-hand perspectives on market needs, product usage, and future expectations.
On the supply side, interviews were conducted with manufacturers, industry associations, and institutional participants to gather insights into current offerings, product pipelines, and market challenges.
Primary interviews provided critical inputs such as:
- Market size and revenue data
- Product and service breakdowns
- Market forecasts
- Regional and application-specific trends
Stakeholders consulted included:
- Leading OEM and solution providers
- Channel and distribution partners
- End users across various applications
- Independent consultants and industry specialists
Market Size Estimation and Data Triangulation
- Identifying Key Market Participants (Secondary Research)
- Goal: To identify the major players or companies in the target market. This typically involves using publicly available data sources such as industry reports, market research publications, and financial statements of companies.
- Tools: Reports from firms like Gartner, Forrester, Euromonitor, Statista, IBISWorld, and others. Public financial statements, news articles, and press releases from top market players.
- Extracting Earnings of Key Market Participants
- Goal: To estimate the earnings generated from the product or service being analyzed. This step helps in understanding the revenue potential of each market player in a specific geography.
- Methods: Earnings data can be gathered from:
- Publicly available financial reports (for listed companies).
- Interviews and primary data sources from professionals, such as Directors, VPs, SVPs, etc. This is especially useful for understanding more nuanced, internal data that isn't publicly disclosed.
- Annual reports and investor presentations of key players.
- Data Collation and Development of a Relevant Data Model
- Goal: To collate inputs from both primary and secondary sources into a structured, data-driven model for market estimation. This model will incorporate key market KPIs and any independent variables relevant to the market.
- Key KPIs: These could include:
- Market size, growth rate, and demand drivers.
- Industry-specific metrics like market share, average revenue per customer (ARPC), or average deal size.
- External variables, such as economic growth rates, inflation rates, or commodity prices, that could affect the market.
- Data Modeling: Based on this data, the market forecasts are developed for the next 5 years. A combination of trend analysis, scenario modeling, and statistical regression might be used to generate projections.
- Scenario Analysis
- Goal: To test different assumptions and validate how sensitive the market is to changes in key variables (e.g., market demand, regulatory changes, technological disruptions).
- Types of Scenarios:
- Base Case: Based on current assumptions and historical data.
- Best-Case Scenario: Assuming favorable market conditions, regulatory environments, and technological advancements.
- Worst-Case Scenario: Accounting for adverse factors, such as economic downturns, stricter regulations, or unexpected disruptions.
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