UK Dog Food Market Report: Trends, Growth and Forecast (2026-2032)
By Product (Wet Dog Food, Dry Dog Food, Treats and Mixers), By Nature (Organic, Monoprotein, Conventional), By Ingredient (Animal Derivatives, Plant Derivatives), By Pet Type (Kitten/Pup, Adult, Senior), By Pricing (Economy, Mid-Priced, Premium), By Packaging (Pouches, Bags, Folding Cartons, Tubs & Cups, Can, Bottles & Jars), By Sales Channel (Retail Channels, Non-Retail Channels)
- Food & Beverage
- Dec 2025
- VI0273
- 124
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UK Dog Food Market Statistics and Insights, 2026
- Market Size Statistics
- Dog Food in UK is estimated at $ 3.46 Billion.
- The market size is expected to grow to $ 3.93 Billion by 2032.
- Market to register a CAGR of around 1.84% during 2026-32.
- Product Shares
- Wet Dog Food grabbed market share of 35%.
- Competition
- More than 20 companies are actively engaged in producing Dog Food in UK.
- Top 5 companies acquired 50% of the market share.
- Tesco Plc, Butcher's Pet Care Ltd, Hill's Pet Nutrition Ltd, Mars Petcare UK Ltd, Nestlé Purina Ltd etc., are few of the top companies.
- Sales Channel
- Retail Channels grabbed 95% of the market.
UK Dog Food Market Outlook
The UK dog food market between 2025 and 2030 is anticipated to be stable in volume but experience value growth that is primarily driven by premiumisation. Although most pet owners are still being frugal with their finances after recent pressures, there is a distinct trend towards premium and higher-quality dog food products. Pet owners are increasingly showering their pets with family-like status, with health and nutrition being top priorities, which favors premium wet and dry dog food, particularly therapeutic and specialist diets. Economy and mid-range segments could experience slower growth or contraction as owners upgrade for perceived improved quality.
Market growth in the future will be driven by innovation and new, ethical pet foods. Fresh, minimally processed canine food and ethically sourced components are increasing in popularity, with companies widening their reach by moving into grocery chains and pet stores. Dog treats and mixers are also expected to be the quickest-growing group because of low spending and the continued practice of rewarding pets through healthier, gourmet treats. Luxury gifting in treats also becomes trendy because of the owner's want to express love with high-quality products.
E-commerce will continue to revolutionize dog food distribution, emerging as the value leader. Growth from quick commerce and subscription models is providing convenience and customization, which attract busy pet owners. Online sales events and loyalty schemes are driving expansion, with leading retailers such as Amazon, Pets at Home, and Tesco controlling online purchasing.
In general, the UK dog food market will register gradual growth as a result of a stable population of dogs and evolving consumer attitudes towards premium, ethical, and convenience options. The humanisation trend of pets and expenditure on their health will influence market trends for the next five years.
UK Dog Food Market Growth Driver
Increased demand for high-quality dog food fuels value growth in the UK market as people demand better quality products more and more. Although total demand for dog food remains stable, economy choices drop. Continued growth of the dog population underpins this favorable trend. Demographics of pet ownership are shifting, with millennials representing the biggest group of dog owners now. Millennials prioritize pet wellness and health, which drives premium demand.
Therapeutic dog food experiences the highest growth as owners increasingly look for specialist diets for their dogs. Pet health awareness and general knowledge of dog conditions drive the use of products dealing with weight, digestive issues, and joint health. Veterinary recommendations tend to initiate these purchases. This trend of premiumisation is illustrative of the way in which owners are humanising their dogs and are spending more on quality nutrition, which makes premium therapeutic food one of the strongest growth drivers.
UK Dog Food Market Trend
The UK dog food sector is witnessing high growth driven by fresh and premium ranges. Fresh, minimally processed foods with real ingredients are the favored choice among consumers, as evidenced by major retailers welcoming brands such as BOOST Pet and Butternut Box growing their presence. Ethical decisions also influence demand, as seen in Naturaw providing high-welfare raw meat in plastic-free packs. In parallel with fresh food, dog treats are also transforming, drawing cues from human snacking behavior. Protein-rich and naturally formulated snacks such as F. Duerr & Sons' Peamutt Balls and It's The Dog's Peanut Butter Balls become more popular, while gut-friendly snacks such as Scrumbles' Postbiotic Nibbles appeal to health-conscious dog owners.
Ultra-premium remains on the rise, with new innovations such as Walker & Drake's two-protein meal and Bella & Duke's omega-3 rich meals. Plant-based pet food is gradually on the up, fulfilling the need for eco-friendly options, with HOWND Superfood being a prime example. Seasonal treats and travel options for pets, including holiday recipes from Mersey Raw and travel affiliations by Bella & Duke, bring new novelty and potential to the market
UK Dog Food Market Opportunity
The UK pet food market will significantly benefit from the digital revolution fueled by convenience and customisation between 2025 and 2030. E-commerce websites will allow dog owners to easily browse and purchase products from home, while brands will work on integrating online and offline channels. The omnichannel experience will improve customer experience by providing the convenience of online shopping as well as the personalized services offered in physical stores.
Subscription models will further expand in popularity, responding to the need for ease and custom pet care solutions. Pure Pet Food, with its personalized dog food subscription and latest investment, and The Innocent Hound, rolling out a new online ordering system, illustrate this trend. These online solutions will ease the purchase process and drive online sales, offering compelling growth opportunities through convenience and customization.
| Report Coverage | Details |
|---|---|
| Market Forecast | 2026-32 |
| USD Value 2025 | $ 3.46 Billion |
| USD Value 2032 | $ 3.93 Billion |
| CAGR 2026-2032 | 1.84% |
| Largest Category | Wet Dog Food segment leads with 35% market share |
| Top Drivers | Premiumisation Boosts Demand for High-Quality Dog Food Driving Market Growth |
| Top Trends | Fresh, Ethical and Premium Innovations Drive Growth |
| Top Opportunities | Rising Demand for Convenience and Customised Solutions through Digital Channels |
| Key Players | Tesco Plc, Butcher's Pet Care Ltd, Hill's Pet Nutrition Ltd, Mars Petcare UK Ltd, Nestlé Purina Ltd, Spectrum Brands (UK) Ltd, Crown Pet Foods Ltd, Inspired Pet Nutrition Ltd, Asda Group Ltd, Natures Menu Ltd and Others. |
UK Dog Food Market Segmentation Analysis
By Sales Channel
- Retail Channels
- Non-Retail Channels
The UK dog food industry's most dominant segment in terms of market share under sales channels is retail channels. They are comprised of pet shops, superstores, and grocery retailers, who are still the major outlets where consumers shop for dog food. Of these, grocery retailers are particularly performing well in the dog treats segment with brands such as Good Boy spreading its wings through retail chains like Tesco, Sainsbury's, Ocado, and Asda. This extensive availability and reputable retail presence render these channels valuable for accessing a wide variety of pet owners.
The most dynamic and fastest-growing segment is e-commerce, fueled by the development of speed commerce collaborations between platforms such as Deliveroo and Just Eat with local pet stores. These arrangements provide quick delivery, in some cases within an hour, raising convenience for pet owners. Subscription schemes also sustain consistent online sales through repeated deliveries. Online special offer days like Zooplus's Zoodays have also given sales a strong additional boost through the offer of discounts and loyalty points to price-conscious consumers. Amazon dominates online sales, followed by Pets at Home and Tesco, and Mars and Nestlé are the overall leading brands.
Top Companies in UK Dog Food Market
The top companies operating in the market include Tesco Plc, Butcher's Pet Care Ltd, Hill's Pet Nutrition Ltd, Mars Petcare UK Ltd, Nestlé Purina Ltd, Spectrum Brands (UK) Ltd, Crown Pet Foods Ltd, Inspired Pet Nutrition Ltd, Asda Group Ltd, Natures Menu Ltd, etc., are the top players operating in the UK Dog Food Market.
Frequently Asked Questions
Related Report
1. Market Segmentation
1.1. Research Scope
1.2. Research Methodology
1.3. Definitions and Assumptions
2. Executive Summary
3. UK Dog Food Market Policies, Regulations, and Standards
4. UK Dog Food Market Dynamics
4.1. Growth Factors
4.2. Challenges
4.3. Trends
4.4. Opportunities
5. UK Dog Food Market Statistics, 2022-2032F
5.1. Market Size & Growth Outlook
5.1.1.By Revenues in US$ Million
5.1.2.By Quantity Sold in Kilo Tons
5.2. Market Segmentation & Growth Outlook
5.2.1.By Product
5.2.1.1. Wet Dog Food- Market Insights and Forecast 2022-2032, USD Million
5.2.1.2. Dry Dog Food- Market Insights and Forecast 2022-2032, USD Million
5.2.1.3. Treats and Mixers- Market Insights and Forecast 2022-2032, USD Million
5.2.2.By Nature
5.2.2.1. Organic- Market Insights and Forecast 2022-2032, USD Million
5.2.2.2. Monoprotein- Market Insights and Forecast 2022-2032, USD Million
5.2.2.3. Conventional- Market Insights and Forecast 2022-2032, USD Million
5.2.3.By Ingredient
5.2.3.1. Animal Derivatives- Market Insights and Forecast 2022-2032, USD Million
5.2.3.2. Plant Derivatives- Market Insights and Forecast 2022-2032, USD Million
5.2.4.By Pet Type
5.2.4.1. Kitten/Pup- Market Insights and Forecast 2022-2032, USD Million
5.2.4.2. Adult- Market Insights and Forecast 2022-2032, USD Million
5.2.4.3. Senior- Market Insights and Forecast 2022-2032, USD Million
5.2.5.By Pricing
5.2.5.1. Economy- Market Insights and Forecast 2022-2032, USD Million
5.2.5.2. Mid-Priced- Market Insights and Forecast 2022-2032, USD Million
5.2.5.3. Premium- Market Insights and Forecast 2022-2032, USD Million
5.2.6.By Packaging
5.2.6.1. Pouches- Market Insights and Forecast 2022-2032, USD Million
5.2.6.2. Bags- Market Insights and Forecast 2022-2032, USD Million
5.2.6.3. Folding Cartons- Market Insights and Forecast 2022-2032, USD Million
5.2.6.4. Tubs & Cups- Market Insights and Forecast 2022-2032, USD Million
5.2.6.5. Can- Market Insights and Forecast 2022-2032, USD Million
5.2.6.6. Bottles & Jars- Market Insights and Forecast 2022-2032, USD Million
5.2.7.By Sales Channel
5.2.7.1. Retail Channels- Market Insights and Forecast 2022-2032, USD Million
5.2.7.1.1. Retail Offline- Market Insights and Forecast 2022-2032, USD Million
5.2.7.1.2. Retail Online- Market Insights and Forecast 2022-2032, USD Million
5.2.7.2. Non-Retail Channels- Market Insights and Forecast 2022-2032, USD Million
5.2.7.2.1. Veterinary Clinics- Market Insights and Forecast 2022-2032, USD Million
5.2.8.By Competitors
5.2.8.1. Competition Characteristics
5.2.8.2. Market Share & Analysis
6. UK Wet Dog Food Market Statistics, 2022-2032F
6.1. Market Size & Growth Outlook
6.1.1.By Revenues in US$ Million
6.1.2.By Quantity Sold in Kilo Tons
6.2. Market Segmentation & Growth Outlook
6.2.1.By Nature- Market Insights and Forecast 2022-2032, USD Million
6.2.2.By Ingredient- Market Insights and Forecast 2022-2032, USD Million
6.2.3.By Pet Type- Market Insights and Forecast 2022-2032, USD Million
6.2.4.By Pricing- Market Insights and Forecast 2022-2032, USD Million
6.2.5.By Packaging- Market Insights and Forecast 2022-2032, USD Million
6.2.6.By Sales Channel- Market Insights and Forecast 2022-2032, USD Million
7. UK Dry Dog Food Market Statistics, 2022-2032F
7.1. Market Size & Growth Outlook
7.1.1.By Revenues in US$ Million
7.1.2.By Quantity Sold in Kilo Tons
7.2. Market Segmentation & Growth Outlook
7.2.1.By Nature- Market Insights and Forecast 2022-2032, USD Million
7.2.2.By Ingredient- Market Insights and Forecast 2022-2032, USD Million
7.2.3.By Pet Type- Market Insights and Forecast 2022-2032, USD Million
7.2.4.By Pricing- Market Insights and Forecast 2022-2032, USD Million
7.2.5.By Packaging- Market Insights and Forecast 2022-2032, USD Million
7.2.6.By Sales Channel- Market Insights and Forecast 2022-2032, USD Million
8. UK Treats and Mixers Dog Food Market Statistics, 2022-2032F
8.1. Market Size & Growth Outlook
8.1.1.By Revenues in US$ Million
8.1.2.By Quantity Sold in Kilo Tons
8.2. Market Segmentation & Growth Outlook
8.2.1.By Nature- Market Insights and Forecast 2022-2032, USD Million
8.2.2.By Ingredient- Market Insights and Forecast 2022-2032, USD Million
8.2.3.By Pet Type- Market Insights and Forecast 2022-2032, USD Million
8.2.4.By Pricing- Market Insights and Forecast 2022-2032, USD Million
8.2.5.By Packaging- Market Insights and Forecast 2022-2032, USD Million
8.2.6.By Sales Channel- Market Insights and Forecast 2022-2032, USD Million
9. Competitive Outlook
9.1. Company Profiles
9.1.1.Mars Petcare UK Ltd
9.1.1.1. Business Description
9.1.1.2. Product Portfolio
9.1.1.3. Collaborations & Alliances
9.1.1.4. Recent Developments
9.1.1.5. Financial Details
9.1.1.6. Others
9.1.2.Nestlé Purina Ltd
9.1.2.1. Business Description
9.1.2.2. Product Portfolio
9.1.2.3. Collaborations & Alliances
9.1.2.4. Recent Developments
9.1.2.5. Financial Details
9.1.2.6. Others
9.1.3.Spectrum Brands (UK) Ltd
9.1.3.1. Business Description
9.1.3.2. Product Portfolio
9.1.3.3. Collaborations & Alliances
9.1.3.4. Recent Developments
9.1.3.5. Financial Details
9.1.3.6. Others
9.1.4.Crown Pet Foods Ltd
9.1.4.1. Business Description
9.1.4.2. Product Portfolio
9.1.4.3. Collaborations & Alliances
9.1.4.4. Recent Developments
9.1.4.5. Financial Details
9.1.4.6. Others
9.1.5.Inspired Pet Nutrition Ltd
9.1.5.1. Business Description
9.1.5.2. Product Portfolio
9.1.5.3. Collaborations & Alliances
9.1.5.4. Recent Developments
9.1.5.5. Financial Details
9.1.5.6. Others
9.1.6.Tesco Plc
9.1.6.1. Business Description
9.1.6.2. Product Portfolio
9.1.6.3. Collaborations & Alliances
9.1.6.4. Recent Developments
9.1.6.5. Financial Details
9.1.6.6. Others
9.1.7.Butcher's Pet Care Ltd
9.1.7.1. Business Description
9.1.7.2. Product Portfolio
9.1.7.3. Collaborations & Alliances
9.1.7.4. Recent Developments
9.1.7.5. Financial Details
9.1.7.6. Others
9.1.8.Hill's Pet Nutrition Ltd
9.1.8.1. Business Description
9.1.8.2. Product Portfolio
9.1.8.3. Collaborations & Alliances
9.1.8.4. Recent Developments
9.1.8.5. Financial Details
9.1.8.6. Others
9.1.9.Asda Group Ltd
9.1.9.1. Business Description
9.1.9.2. Product Portfolio
9.1.9.3. Collaborations & Alliances
9.1.9.4. Recent Developments
9.1.9.5. Financial Details
9.1.9.6. Others
9.1.10. Natures Menu Ltd
9.1.10.1. Business Description
9.1.10.2. Product Portfolio
9.1.10.3. Collaborations & Alliances
9.1.10.4. Recent Developments
9.1.10.5. Financial Details
9.1.10.6. Others
10. Disclaimer
| Segment | Sub-Segment |
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| By Product |
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| By Nature |
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| By Ingredient |
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| By Pet Type |
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| By Pricing |
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| By Packaging |
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| By Sales Channel |
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Research Methodology
This study followed a structured approach comprising four key phases to assess the size and scope of the electro-oxidation market. The process began with thorough secondary research to collect data on the target market, related markets, and broader industry context. These findings, along with preliminary assumptions and estimates, were then validated through extensive primary research involving industry experts from across the value chain. To calculate the overall market size, both top-down and bottom-up methodologies were employed. Finally, market segmentation and data triangulation techniques were applied to refine and validate segment-level estimations.
Secondary Research
The secondary research phase involved gathering data from a wide range of credible and published sources. This step helped in identifying industry trends, defining market segmentation, and understanding the market landscape and value chain.
Sources consulted during this phase included:
- Company annual reports, investor presentations, and press releases
- Industry white papers and certified publications
- Trade directories and market-recognized databases
- Articles from authoritative authors and reputable journals
- Gold and silver standard websites
Secondary research was critical in mapping out the industry's value chain and monetary flow, identifying key market segments, understanding regional variations, and tracking significant industry developments.
Other key sources:
- Financial disclosures
- Industry associations and trade bodies
- News outlets and business magazines
- Academic journals and research studies
- Paid industry databases
Primary Research
To validate secondary data and gain deeper market insights, primary research was conducted with key stakeholders across both the supply and demand sides of the market.
On the demand side, participants included decision-makers and influencers from end-user industries—such as CIOs, CTOs, and CSOs—who provided first-hand perspectives on market needs, product usage, and future expectations.
On the supply side, interviews were conducted with manufacturers, industry associations, and institutional participants to gather insights into current offerings, product pipelines, and market challenges.
Primary interviews provided critical inputs such as:
- Market size and revenue data
- Product and service breakdowns
- Market forecasts
- Regional and application-specific trends
Stakeholders consulted included:
- Leading OEM and solution providers
- Channel and distribution partners
- End users across various applications
- Independent consultants and industry specialists
Market Size Estimation and Data Triangulation
- Identifying Key Market Participants (Secondary Research)
- Goal: To identify the major players or companies in the target market. This typically involves using publicly available data sources such as industry reports, market research publications, and financial statements of companies.
- Tools: Reports from firms like Gartner, Forrester, Euromonitor, Statista, IBISWorld, and others. Public financial statements, news articles, and press releases from top market players.
- Extracting Earnings of Key Market Participants
- Goal: To estimate the earnings generated from the product or service being analyzed. This step helps in understanding the revenue potential of each market player in a specific geography.
- Methods: Earnings data can be gathered from:
- Publicly available financial reports (for listed companies).
- Interviews and primary data sources from professionals, such as Directors, VPs, SVPs, etc. This is especially useful for understanding more nuanced, internal data that isn't publicly disclosed.
- Annual reports and investor presentations of key players.
- Data Collation and Development of a Relevant Data Model
- Goal: To collate inputs from both primary and secondary sources into a structured, data-driven model for market estimation. This model will incorporate key market KPIs and any independent variables relevant to the market.
- Key KPIs: These could include:
- Market size, growth rate, and demand drivers.
- Industry-specific metrics like market share, average revenue per customer (ARPC), or average deal size.
- External variables, such as economic growth rates, inflation rates, or commodity prices, that could affect the market.
- Data Modeling: Based on this data, the market forecasts are developed for the next 5 years. A combination of trend analysis, scenario modeling, and statistical regression might be used to generate projections.
- Scenario Analysis
- Goal: To test different assumptions and validate how sensitive the market is to changes in key variables (e.g., market demand, regulatory changes, technological disruptions).
- Types of Scenarios:
- Base Case: Based on current assumptions and historical data.
- Best-Case Scenario: Assuming favorable market conditions, regulatory environments, and technological advancements.
- Worst-Case Scenario: Accounting for adverse factors, such as economic downturns, stricter regulations, or unexpected disruptions.
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