Netherlands Plant-Based Dairy Market Report: Trends, Growth and Forecast (2026-2032)

Product Type (Plant-Based Milk (Soy Drinks, Almond, Blends, Coconut, Oat, Rice, Other Plant-Based Milk), Plant-Based Yoghurt, Plant-Based Cheese), Sales Channel (Offline (Grocery Retailers, Convenience Retailers, Supermarkets, Hypermarkets), Online)


  • Food & Beverage
  • Dec 2025
  • VI0699
  • 115
  • Pdf PPt XLS
Netherlands Plant-Based Dairy Market Report: Trends, Growth and Forecast (2026-2032)

Netherlands Plant-Based Dairy Market Statistics and Insights, 2026

  1. Market Size Statistics
    1. Plant-based dairy in Netherlands is estimated at USD 265 million in 2025.
    2. The market size is expected to grow to USD 300 million by 2032.
    3. Market to register a cagr of around 1.79% during 2026-32.
  2. Product Type Shares
    1. Plant-based milk grabbed market share of 60%.
  3. Competition
    1. More than 15 companies are actively engaged in producing plant-based dairy in Netherlands.
    2. Top 5 companies acquired around 60% of the market share.
    3. Upfield Nederland BV; Heksenkaas BV; Oddlygood Global Oy; Alpro Soja Nederland BV; Oatly AB etc., are few of the top companies.
  4. Sales Channel
    1. Retail offline grabbed 90% of the market.

Netherlands Plant-Based Dairy Market Outlook

Netherlands the plant-based dairy market is projected to grow from roughly $ 265 million in 2025 to $ 300 million in 2032 this represents a compound annual growth rate of approximately 1.79% over the period 2026-32. The leading segment of this market is plant-based milks, accounting for 60% of total revenue generated and largely due to plant-based milk being the preferred selection as an accompaniment to coffee. In particular, oat-milk products continue to draw interest from customers that enjoy making cappuccinos and lattes by foaming the milk, thereby creating two significant consumption occasions breakfast and coffee. Overall, there are three main factors supporting continued growth in this category convenience, functionality and use of familiar ingredients.

The predominant retail offline channels for grocery products are Supermarkets Hypermarkets and Discounters. About 90% of grocery sales are attributable to these channels. The grocery retail sector is also committed to supporting the broader Protein Transition goal by increasing the percentage of plant-based dairy in comparison to dairy products from animal sources. Large-scale organic and health-focused grocery retailers like Ekoplaza will likely continue to attract environmentally conscious and health-minded end user with their environmentally-sustainable products. retail online will continue to grow as an exciting and dynamic growth channel by offering the buying convenience of bulk orders combined with a compelling online promotional mix.

The market has and will continue to be affected by the growth of health/wellness trends among end user. There is growing interest in plant-based alternatives for those who cannot consume dairy products due to lactose intolerance, those looking for cholesterol-reduced or lower fat dairy products and end user with other dietary needs. The emergence of new products that are fortified with calcium, vitamins, additional protein, etc. will continue to meet end user demands, as end user continue to want to make healthier choices, have an improved perception of taste, and better quality products available to them when selecting plant-based alternatives to dairy products.

During the forecast period, it is expected that grocery retailers will provide a side-by-side comparative display of plant-based dairy options and conventional dairy products on the same retail shelf. By providing these items side by side, this will promote greater use and adoption of these products, leading to continued growth within this segment. In conclusion, Overall, the growth of plant-based dairy products in the Netherlands will experience moderate retail growth based on an increase in health-related trends, growing end user interest in the plant-based dairy category, and continued innovation of products in this area.

Donut chart showing market share of key players in the Netherlands plant-based dairy market

Netherlands Plant-Based Dairy Market Growth Driver

Increasing Popularity of Plant-Based Coffee Alternatives

Netherlands plant-based dairy market are becoming more popular due to their increased use in coffee-based drinks. More households now possess espresso machines and are looking for plant-based milk that is suitable for cappuccinos and lattes, such as oat-based milks. Due to high demand, oat-based milk products like the Oatly Barista Edition Oat Drink have emerged as key products due to their creamy texture and ability to produce a firm foam, thus meeting the high quality requirements of many coffee drinkers.

In addition to coffee-based beverages plant-based dairy products are commonly consumed with breakfast, in smoothies and on breakfast cereals as a convenient way to consume an alternative to conventional dairy products. The convenience, functional and familiar attributes associated with plant-based milks provides opportunities for end user to use them frequently, and the high frequency of use of these products at relevant occasions is contributing to an increase in overall sales. The availability of multiple options of plant-based dairy is making it easier for Netherlands end user to view plant-based dairy products as a viable option for everyday use.

Netherlands Plant-Based Dairy Market Trend

Functional and Recognisable Ingredients Shaping Consumption

Netherlands plant-based dairy market is increasingly influenced by end users’ pursuit of convenience and flexibility, alongside a sustained preference for incorporating familiar, recognisable ingredients into daily meals. Plant-based dairy products have become part of end user daily meal routines, with breakfast cereals, smoothies, and coffee being the top three product categories. Barista-quality formulations and ingredient transparency are two of the many ways in which brands are catering to end user requirements; the Oatly Barista Edition oat milk is a great example of this, allowing end user to enjoy the same great flavour profile and textural characteristics of cow's milk, while also providing them with a barista-quality foaming solution.

There is also a perception within the market that while end user may purchase plant-based dairy as a full replacement for cow's milk, many end user view plant-based dairy as a complement to their existing dietary options. Therefore, as brands continue to introduce innovative product formulations to their respective product lines, they have begun to focus more and more on developing products that allow end user to seamlessly incorporate plant-based dairy into their everyday lives and engage in a variety of ways.

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Netherlands Plant-Based Dairy Market Opportunity

Protein-Transition Initiatives by Companys

Manufacturers across the Netherlands are poised to expand initiatives aligned with the national Protein Transition, targeting an increase in the share of plant-based proteins from the current 40% to 50% by 2025 as part of wider sustainability objectives. Manufacturers have opportunities to introduce new products and concepts to this market, to obtain premium shelf space, and to grow their distribution through mainstream grocery stores.

Emerging product lines, such as plant-based Greek Yogurt, plant-based Barista products, etc., can benefit from this emphasis on a protein transition. Manufacturers who participate in helping Company achieve its sustainable and health goals are likely to gain a larger audience and ultimately create a greater impact on long-term growth for furiture plant-based dairy industry within netherlands markets.

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Netherlands Plant-Based Dairy Market Segmentation Analysis

By Product Type

  • Plant-Based Milk
  • Plant-Based Yoghurt
  • Plant-Based Cheese

The segment with highest market share under product Type is plant-based milk constitutes approx 60% of total share. Plant-based milk remains the primary preference of end user because there are many ways to consume it daily. Oat milk has the highest preference among end user. Its unique ability to froth well allows for the creation of rich creamy beverages, thus contributing to the growth of this segment.

The other types of plant-based milk such as almond, soy and mixed/all-in-one products increase the popularity of the plant-based milk segment. Furthermore, barista specific products, fortified versions, and convenient RTD formats have helped to solidify the position of plant-based milk as the leader in the Netherlands, appealing to end user focused on health, dairy-free households, and those looking to utilize functional, easy-to-use substitutes for traditional milk products.

Pie chart showing Netherlands plant-based dairy market segmentation by product type and sales channel

By Sales Channel

  • Offline
  • Online

The segment with highest market share under sales channel is retail offline accounts about 90% of the market share. Supermarkets represent the majority of retail channels and support health and environmentally-conscious end user with large selections of both branded and private label products. Chain supermarket brands such as Ekoplaza strongly support access for end user.

Retail retail online had the fastest growth rate in 2025 due to convenience, bulk purchasing, and promotional pricing. However, online retail remains the leading form of retail, with advantageous shelf space for selling brand products to end user and through face-to-face interaction with grocery retailers. The combination of traditional grocery stores and increasing private label options ensures that offline retail will continue to be the primary distribution channel for plant-based dairy products in the Netherlands.

List of Companies Covered in Netherlands Plant-Based Dairy Market

The companies listed below are highly influential in the Netherlands plant-based dairy market, with a significant market share and a strong impact on industry developments.

  • Upfield Nederland BV
  • Heksenkaas BV
  • Oddlygood Global Oy
  • Alpro Soja Nederland BV
  • Oatly AB
  • Albert Heijn BV
  • de Smaakspecialist BV
  • Wessanen Benelux BV
  • Beldis Nederland BV
  • Royal FrieslandCampina NV

Frequently Asked Questions

   A. Netherlands plant-based dairy market is anticipated to register a CAGR of approximately 1.79% during the forecast period.

   A. Market size of Netherlands plant-based dairy market in 2025 was valued at around USD 265 Million.

   A. Increasing popularity of plant-based coffee alternatives is a key factor driving the growth of the plant-based dairy in Netherlands.

   A. Plant-based milk held the largest market share by value in Netherlands plant-based dairy market in 2025.

   A. Protein-transition initiatives by companys represents a significant growth opportunity for the Netherlands plant-based dairy market.

   A. Functional and recognisable ingredients shaping consumption stands out as a prominent trend boosting the growth of the Netherlands plant-based dairy market.

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1.       Market Segmentation

1.1.    Research Scope

1.2.    Research Methodology

1.3.    Definitions and Assumptions

2.       Executive Summary

3.       Netherlands Plant Based Dairy Market Policies, Regulations, and Standards

4.       Netherlands Plant Based Dairy Market Dynamics

4.1.    Growth Factors

4.2.    Challenges

4.3.    Trends

4.4.    Opportunities

5.       Netherlands Plant Based Dairy Market Statistics, 2020-2030F

5.1.    Market Size & Growth Outlook

5.1.1.By Revenues in US$ Million

5.2.    Market Segmentation & Growth Outlook

5.2.1.By Product Type

5.2.1.1.   Plant-Based Milk- Market Insights and Forecast 2020-2030, USD Million

5.2.1.1.1.     Soy Drinks- Market Insights and Forecast 2020-2030, USD Million

5.2.1.1.2.     Almond- Market Insights and Forecast 2020-2030, USD Million

5.2.1.1.3.     Blends- Market Insights and Forecast 2020-2030, USD Million

5.2.1.1.4.     Coconut- Market Insights and Forecast 2020-2030, USD Million

5.2.1.1.5.     Oat- Market Insights and Forecast 2020-2030, USD Million

5.2.1.1.6.     Rice- Market Insights and Forecast 2020-2030, USD Million

5.2.1.1.7.     Other Plant-Based Milk- Market Insights and Forecast 2020-2030, USD Million

5.2.1.2.   Plant-Based Yoghurt- Market Insights and Forecast 2020-2030, USD Million

5.2.1.3.   Plant-Based Cheese- Market Insights and Forecast 2020-2030, USD Million

5.2.2.By Sales Channel

5.2.2.1.   Offline- Market Insights and Forecast 2020-2030, USD Million

5.2.2.1.1.     Grocery Retailers- Market Insights and Forecast 2020-2030, USD Million

5.2.2.1.2.     Convenience Retailers- Market Insights and Forecast 2020-2030, USD Million

5.2.2.1.3.     Supermarkets- Market Insights and Forecast 2020-2030, USD Million

5.2.2.1.4.     Hypermarkets- Market Insights and Forecast 2020-2030, USD Million

5.2.2.2.   Online- Market Insights and Forecast 2020-2030, USD Million

5.2.3.By Competitors

5.2.3.1.   Competition Characteristics

5.2.3.2.   Market Share & Analysis

6.       Netherlands Plant-Based Milk Market Outlook, 2020-2030F

6.1.    Market Size & Growth Outlook

6.1.1.By Revenues in US$ Million

6.2.    Market Segmentation & Growth Outlook

6.2.1.By Sales Channel- Market Insights and Forecast 2020-2030, USD Million

7.       Netherlands Plant-Based Yoghurt Market Outlook, 2020-2030F

7.1.    Market Size & Growth Outlook

7.1.1.By Revenues in US$ Million

7.2.    Market Segmentation & Growth Outlook

7.2.1.By Sales Channel- Market Insights and Forecast 2020-2030, USD Million

8.       Netherlands Plant-Based Cheese Market Outlook, 2020-2030F

8.1.    Market Size & Growth Outlook

8.1.1.By Revenues in US$ Million

8.2.    Market Segmentation & Growth Outlook

8.2.1.By Sales Channel- Market Insights and Forecast 2020-2030, USD Million

9.       Competitive Outlook

9.1.    Company Profiles

9.1.1.Alpro Soja Nederland BV

9.1.1.1.   Business Description

9.1.1.2.   Product Portfolio

9.1.1.3.   Collaborations & Alliances

9.1.1.4.   Recent Developments

9.1.1.5.   Financial Details

9.1.1.6.   Others

9.1.2.Oatly AB

9.1.2.1.   Business Description

9.1.2.2.   Product Portfolio

9.1.2.3.   Collaborations & Alliances

9.1.2.4.   Recent Developments

9.1.2.5.   Financial Details

9.1.2.6.   Others

9.1.3.Albert Heijn BV

9.1.3.1.   Business Description

9.1.3.2.   Product Portfolio

9.1.3.3.   Collaborations & Alliances

9.1.3.4.   Recent Developments

9.1.3.5.   Financial Details

9.1.3.6.   Others

9.1.4.de Smaakspecialist BV

9.1.4.1.   Business Description

9.1.4.2.   Product Portfolio

9.1.4.3.   Collaborations & Alliances

9.1.4.4.   Recent Developments

9.1.4.5.   Financial Details

9.1.4.6.   Others

9.1.5.Wessanen Benelux BV

9.1.5.1.   Business Description

9.1.5.2.   Product Portfolio

9.1.5.3.   Collaborations & Alliances

9.1.5.4.   Recent Developments

9.1.5.5.   Financial Details

9.1.5.6.   Others

9.1.6.Upfield Nederland BV

9.1.6.1.   Business Description

9.1.6.2.   Product Portfolio

9.1.6.3.   Collaborations & Alliances

9.1.6.4.   Recent Developments

9.1.6.5.   Financial Details

9.1.6.6.   Others

9.1.7.Heksenkaas BV

9.1.7.1.   Business Description

9.1.7.2.   Product Portfolio

9.1.7.3.   Collaborations & Alliances

9.1.7.4.   Recent Developments

9.1.7.5.   Financial Details

9.1.7.6.   Others

9.1.8.Oddlygood Global Oy

9.1.8.1.   Business Description

9.1.8.2.   Product Portfolio

9.1.8.3.   Collaborations & Alliances

9.1.8.4.   Recent Developments

9.1.8.5.   Financial Details

9.1.8.6.   Others

9.1.9.Beldis Nederland BV

9.1.9.1.   Business Description

9.1.9.2.   Product Portfolio

9.1.9.3.   Collaborations & Alliances

9.1.9.4.   Recent Developments

9.1.9.5.   Financial Details

9.1.9.6.   Others

9.1.10.   Royal FrieslandCampina NV

9.1.10.1.    Business Description

9.1.10.2.    Product Portfolio

9.1.10.3.    Collaborations & Alliances

9.1.10.4.    Recent Developments

9.1.10.5.    Financial Details

9.1.10.6.    Others

10.   Disclaimer

SegmentSub-Segment
By Product Type
  • Plant-Based Milk
    • Soy Drinks
    • Almond
    • Blends
    • Coconut
    • Oat
    • Rice
    • Other Plant-Based Milk
  • Plant-Based Yoghurt
  • Plant-Based Cheese
By Sales Channel
  • Offline
    • Grocery Retailers
    • Convenience Retailers
    • Supermarkets
    • Hypermarkets
  • Online

Research Methodology

This study followed a structured approach comprising four key phases to assess the size and scope of the electro-oxidation market. The process began with thorough secondary research to collect data on the target market, related markets, and broader industry context. These findings, along with preliminary assumptions and estimates, were then validated through extensive primary research involving industry experts from across the value chain. To calculate the overall market size, both top-down and bottom-up methodologies were employed. Finally, market segmentation and data triangulation techniques were applied to refine and validate segment-level estimations.

Secondary Research

The secondary research phase involved gathering data from a wide range of credible and published sources. This step helped in identifying industry trends, defining market segmentation, and understanding the market landscape and value chain.

Sources consulted during this phase included:

  • Company annual reports, investor presentations, and press releases
  • Industry white papers and certified publications
  • Trade directories and market-recognized databases
  • Articles from authoritative authors and reputable journals
  • Gold and silver standard websites

Secondary research was critical in mapping out the industry's value chain and monetary flow, identifying key market segments, understanding regional variations, and tracking significant industry developments.

Other key sources:

  • Financial disclosures
  • Industry associations and trade bodies
  • News outlets and business magazines
  • Academic journals and research studies
  • Paid industry databases

Primary Research

To validate secondary data and gain deeper market insights, primary research was conducted with key stakeholders across both the supply and demand sides of the market.

On the demand side, participants included decision-makers and influencers from end-user industries—such as CIOs, CTOs, and CSOs—who provided first-hand perspectives on market needs, product usage, and future expectations.

On the supply side, interviews were conducted with manufacturers, industry associations, and institutional participants to gather insights into current offerings, product pipelines, and market challenges.

Primary interviews provided critical inputs such as:

  • Market size and revenue data
  • Product and service breakdowns
  • Market forecasts
  • Regional and application-specific trends

Stakeholders consulted included:

  • Leading OEM and solution providers
  • Channel and distribution partners
  • End users across various applications
  • Independent consultants and industry specialists

Market Size Estimation and Data Triangulation

  • Identifying Key Market Participants (Secondary Research)
    • Goal: To identify the major players or companies in the target market. This typically involves using publicly available data sources such as industry reports, market research publications, and financial statements of companies.
    • Tools: Reports from firms like Gartner, Forrester, Euromonitor, Statista, IBISWorld, and others. Public financial statements, news articles, and press releases from top market players.
  • Extracting Earnings of Key Market Participants
    • Goal: To estimate the earnings generated from the product or service being analyzed. This step helps in understanding the revenue potential of each market player in a specific geography.
    • Methods: Earnings data can be gathered from:
      • Publicly available financial reports (for listed companies).
      • Interviews and primary data sources from professionals, such as Directors, VPs, SVPs, etc. This is especially useful for understanding more nuanced, internal data that isn't publicly disclosed.
      • Annual reports and investor presentations of key players.
  • Data Collation and Development of a Relevant Data Model
    • Goal: To collate inputs from both primary and secondary sources into a structured, data-driven model for market estimation. This model will incorporate key market KPIs and any independent variables relevant to the market.
    • Key KPIs: These could include:
      • Market size, growth rate, and demand drivers.
      • Industry-specific metrics like market share, average revenue per customer (ARPC), or average deal size.
      • External variables, such as economic growth rates, inflation rates, or commodity prices, that could affect the market.
    • Data Modeling: Based on this data, the market forecasts are developed for the next 5 years. A combination of trend analysis, scenario modeling, and statistical regression might be used to generate projections.
  • Scenario Analysis
    • Goal: To test different assumptions and validate how sensitive the market is to changes in key variables (e.g., market demand, regulatory changes, technological disruptions).
    • Types of Scenarios:
      • Base Case: Based on current assumptions and historical data.
      • Best-Case Scenario: Assuming favorable market conditions, regulatory environments, and technological advancements.
      • Worst-Case Scenario: Accounting for adverse factors, such as economic downturns, stricter regulations, or unexpected disruptions.

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