UK Cat Food Market Report: Trends, Growth and Forecast (2025-2030)
By Product (Wet Cat Food, Dry Cat Food, Treats and Mixers), By Nature (Organic, Conventional), By Ingredient (Animal Derivatives, Plant Derivatives), By Pricing (Economy, Mid-Priced, Premium), By Pet Type (Kitten/Pup, Adult, Senior), By Packaging (Pouches, Bags, Folding cartons, Tubs & Cups, Can, Bottles & jars), By Sales Channel (Retail Channels, Non-Retail Channels)
- Food & Beverage
- Nov 2025
- VI0164
- 127
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UK Cat Food Market Statistics and Insights, 2025
- Market Size Statistics
- Cat Food in UK is estimated at $ 2.89 Billion.
- The market size is expected to grow to $ 3.28 Billion by 2030.
- Market to register a CAGR of around 2.13% during 2025-30.
- Product Shares
- Wet Cat Food grabbed market share of 65%.
- Wet Cat Food to witness a volume CAGR of around 0.85%.
- Competition
- More than 20 companies are actively engaged in producing Cat Food in UK.
- Top 5 companies acquired 70% of the market share.
- J Sainsbury Plc, Tesco Plc, Pets Choice Ltd, Nestlé Purina Ltd, Mars Petcare UK Ltd etc., are few of the top companies.
- Sales Channel
- Retail Channels grabbed 95% of the market.
UK Cat Food Market Outlook
Between 2025 and 2030, the UK cat food market is forecasted to develop steadily backed by a stable pet population and escalating pet ownership. While economic pressures are affecting consumer conduct, expenditure on cats continues to be strong with owners investing in their pet's welfare. While growth overall is predicted to be modest, growing publicity about pet nourishment and product quality will be poised to underpin continued value growth, particularly in the premium sector.
Health-oriented and innovative cat food will keep gaining strength, most notably fresh and raw forms, with premium product demand increasing for explicit nutritional benefits. Wet premium cat food will experience the strongest performance, followed by treats and mixers. The increasing humanisation of pets is influencing consumer behavior, with owners increasingly choosing mix feeding – the combination of dry and wet food – to provide variety and nutritional uplift. Those brands delivering added value in terms of ingredients, texture, or convenience will be better performers in the long run.
E-commerce will continue to be the dominant distribution channel, supported by convenience and assortment. Online subscription and fresh cat food delivery models are likely to continue developing further, enabling brands to connect with more consumers directly. Pet shops will continue to have a role, particularly for tailored service, but digital channels will continue to take share through enhanced accessibility and promotions.
Overall, UK cat food market will be positively impacted by a gradual premiumisation, health-focused innovation, and digital convenience. Those players that emphasize quality, value, and interactive online strategies are likely to thrive in a progressively competitive environment.
UK Cat Food Market Growth Driver
Premiumisation within cat food underpins steady value growth, as an increasing number of consumers in the UK regard their cats as part of their family and are prepared to invest in their health. A lot of cat owners are seeking to enhance their pets' diet by supplementing standard dry meals with fresh food. Brands like Poppy's Picnic Balls fulfill this demand through providing balanced solutions that can be simply blended with kibble. Mixed feeding—combining both wet and dry food—is increasingly in vogue as it gives variety and nutrition, meeting the whims of cats and the increasing consciousness of owners.
With pet owners becoming increasingly aware of the health advantages of high-quality ingredients, premium offerings continue to gain traction. Mergers and acquisitions like those of Thrive, Edgard & Cooper, and Vet's Kitchen reveal the ways in which businesses are investing in health-oriented, high-quality products. The trend translates into buying habits, fostering innovation throughout the premium cat food market.
UK Cat Food Market Trend
Growth in the premium segment is supported by increasing demand for healthy and innovative cat food. Higher emphasis on nutrition has sparked interest in fresh and raw food formats, with companies launching high-quality products at reasonable prices. Nestlé Purina's introduction of Gourmet Revelations Fine Cuts in Gelée in early 2025 is a case in point, providing finely chopped meat in clear jelly for a new texture sensation. The product, available in Chicken and Salmon flavours, is packaged in pyramid-shaped 57g pots and is formulated to aid cats' natural feeding patterns. Burgess is also reacting by introducing 4kg bags of top-quality dry cat food, offering improved value at a reduced price per kilogram.
Innovation continues to be central as businesses grow product portfolios to cater to various consumer requirements. Hurayra HALAL Pet Food will introduce the UK's first HMC halal-approved dry cat food in May 2025, with a premium wet version due later this year. This caters to Muslim consumers who prioritize halal foods for their pets when eating indoors.
UK Cat Food Market Opportunity
E-commerce is also anticipated to be instrumental in determining the trend of cat food sales in 2025–2030. Major online platforms such as Amazon are set to hold their ground, supported by Tesco and Zooplus, providing brands with a solid foundation to extend their presence. The fourth quarter is also expected to maintain the highest online sales driven by seasonal consumer spending habits. Key players like Nestlé Purina and Mars are poised to maintain leading roles in internet sales, underpinned by well-established brands such as Felix and Whiskas in the wet cat food category.
In the future, advancements in digital platforms will provide emerging opportunities for cat food brands to innovate and engage with consumers. Improved online shopping experiences, increased subscription services, and universal access to more diverse products at lower prices will enhance consumer preference for buying products online, thus making e-commerce a major driver of market growth.
| Report Coverage | Details |
|---|---|
| Market Forecast | 2025-30 |
| USD Value 2024 | $ 2.89 Billion |
| USD Value 2030 | $ 3.28 Billion |
| CAGR 2025-2030 | 2.13% |
| Largest Category | Wet Cat Food segment leads with 65% market share |
| Top Drivers | Growing Focus on Pet Wellbeing Boosts Market Growth |
| Top Trends | Rising Demand for Health-Focused and Innovative Offerings |
| Top Opportunities | E-Commerce Expansion to Drive Future Growth |
| Key Players | J Sainsbury Plc, Tesco Plc, Pets Choice Ltd, Nestlé Purina Ltd, Mars Petcare UK Ltd, MPM Products Ltd, Crown Pet Foods Ltd, Hill's Pet Nutrition Ltd, Spectrum Brands (UK) Ltd, Asda Group Ltd and Others. |
UK Cat Food Market Segmentation Analysis
The retail segment holds the largest market share in the sales channel. E-commerce dominates in this area. Online sales will be the leading distribution method for cat food in the UK from 2025 through 2030. This is primarily based on the convenience and variety of products available through digital channels. Most cat owners like the convenience of comparing products, ordering deliveries, and getting new food choices online. Subscription services such as Marro, frozen single-serve pouches of steam-cooked feline food, are also accelerating online popularity.
Although there has been a significant move towards web-based channels, conventional pet stores still have a vital function. Their attraction is with bespoke customer service and instant availability of the product. Retailers like Pets at Home are also evolving by increasing their bricks-and-mortar presence through smaller city-center stores, targeting younger age groups. These new stores also provide vet services, bolstering the brand's channel strategy.
Top Companies in UK Cat Food Market
The top companies operating in the market include J Sainsbury Plc, Tesco Plc, Pets Choice Ltd, Nestlé Purina Ltd, Mars Petcare UK Ltd, MPM Products Ltd, Crown Pet Foods Ltd, Hill's Pet Nutrition Ltd, Spectrum Brands (UK) Ltd, Asda Group Ltd, etc., are the top players operating in the UK Cat Food Market.
Frequently Asked Questions
Related Report
1. Market Segmentation
1.1. Research Scope
1.2. Research Methodology
1.3. Definitions and Assumptions
2. Executive Summary
3. UK Cat Food Market Policies, Regulations, and Standards
4. UK Cat Food Market Dynamics
4.1. Growth Factors
4.2. Challenges
4.3. Trends
4.4. Opportunities
5. UK Cat Food Market Statistics, 2020-2030F
5.1. Market Size & Growth Outlook
5.1.1.By Revenues in US$ Million
5.1.2.By Quantity Sold in Kilo Tons
5.2. Market Segmentation & Growth Outlook
5.2.1.By Product
5.2.1.1. Wet Cat Food- Market Insights and Forecast 2020-2030, USD Million
5.2.1.2. Dry Cat Food- Market Insights and Forecast 2020-2030, USD Million
5.2.1.3. Treats and Mixers- Market Insights and Forecast 2020-2030, USD Million
5.2.2.By Nature
5.2.2.1. Organic- Market Insights and Forecast 2020-2030, USD Million
5.2.2.2. Conventional- Market Insights and Forecast 2020-2030, USD Million
5.2.3.By Ingredient
5.2.3.1. Animal Derivatives- Market Insights and Forecast 2020-2030, USD Million
5.2.3.2. Plant Derivatives- Market Insights and Forecast 2020-2030, USD Million
5.2.4.By Pricing
5.2.4.1. Economy- Market Insights and Forecast 2020-2030, USD Million
5.2.4.2. Mid-Priced- Market Insights and Forecast 2020-2030, USD Million
5.2.4.3. Premium- Market Insights and Forecast 2020-2030, USD Million
5.2.5.By Pet Type
5.2.5.1. Kitten/Pup- Market Insights and Forecast 2020-2030, USD Million
5.2.5.2. Adult- Market Insights and Forecast 2020-2030, USD Million
5.2.5.3. Senior- Market Insights and Forecast 2020-2030, USD Million
5.2.6.By Packaging
5.2.6.1. Pouches- Market Insights and Forecast 2020-2030, USD Million
5.2.6.2. Bags- Market Insights and Forecast 2020-2030, USD Million
5.2.6.3. Folding cartons- Market Insights and Forecast 2020-2030, USD Million
5.2.6.4. Tubs & Cups- Market Insights and Forecast 2020-2030, USD Million
5.2.6.5. Can- Market Insights and Forecast 2020-2030, USD Million
5.2.6.6. Bottles & jars- Market Insights and Forecast 2020-2030, USD Million
5.2.7.By Sales Channel
5.2.7.1. Retail Channels- Market Insights and Forecast 2020-2030, USD Million
5.2.7.1.1. Retail Offline- Market Insights and Forecast 2020-2030, USD Million
5.2.7.1.2. Retail Online- Market Insights and Forecast 2020-2030, USD Million
5.2.7.2. Non-Retail Channels- Market Insights and Forecast 2020-2030, USD Million
5.2.7.2.1. Veterinary Clinics- Market Insights and Forecast 2020-2030, USD Million
5.2.8.By Competitors
5.2.8.1. Competition Characteristics
5.2.8.2. Market Share & Analysis
6. UK Wet Cat Food Market Statistics, 2020-2030F
6.1. Market Size & Growth Outlook
6.1.1.By Revenues in US$ Million
6.1.2.By Quantity Sold in Kilo Tons
6.2. Market Segmentation & Growth Outlook
6.2.1.By Nature- Market Insights and Forecast 2020-2030, USD Million
6.2.2.By Ingredient- Market Insights and Forecast 2020-2030, USD Million
6.2.3.By Pricing- Market Insights and Forecast 2020-2030, USD Million
6.2.4.By Pet Type- Market Insights and Forecast 2020-2030, USD Million
6.2.5.By Packaging- Market Insights and Forecast 2020-2030, USD Million
6.2.6.By Distribution Channel- Market Insights and Forecast 2020-2030, USD Million
7. UK Dry Cat Food Market Statistics, 2020-2030F
7.1. Market Size & Growth Outlook
7.1.1.By Revenues in US$ Million
7.1.2.By Quantity Sold in Kilo Tons
7.2. Market Segmentation & Growth Outlook
7.2.1.By Nature- Market Insights and Forecast 2020-2030, USD Million
7.2.2.By Ingredient- Market Insights and Forecast 2020-2030, USD Million
7.2.3.By Pricing- Market Insights and Forecast 2020-2030, USD Million
7.2.4.By Pet Type- Market Insights and Forecast 2020-2030, USD Million
7.2.5.By Packaging- Market Insights and Forecast 2020-2030, USD Million
7.2.6.By Distribution Channel- Market Insights and Forecast 2020-2030, USD Million
8. UK Treat and Mixer Cat Food Market Statistics, 2020-2030F
8.1. Market Size & Growth Outlook
8.1.1.By Revenues in US$ Million
8.1.2.By Quantity Sold in Kilo Tons
8.2. Market Segmentation & Growth Outlook
8.2.1.By Nature- Market Insights and Forecast 2020-2030, USD Million
8.2.2.By Ingredient- Market Insights and Forecast 2020-2030, USD Million
8.2.3.By Pricing- Market Insights and Forecast 2020-2030, USD Million
8.2.4.By Pet Type- Market Insights and Forecast 2020-2030, USD Million
8.2.5.By Packaging- Market Insights and Forecast 2020-2030, USD Million
8.2.6.By Distribution Channel- Market Insights and Forecast 2020-2030, USD Million
9. Competitive Outlook
9.1. Company Profiles
9.1.1.Nestlé Purina Ltd
9.1.1.1. Business Description
9.1.1.2. Product Portfolio
9.1.1.3. Collaborations & Alliances
9.1.1.4. Recent Developments
9.1.1.5. Financial Details
9.1.1.6. Others
9.1.2.Mars Petcare UK Ltd
9.1.2.1. Business Description
9.1.2.2. Product Portfolio
9.1.2.3. Collaborations & Alliances
9.1.2.4. Recent Developments
9.1.2.5. Financial Details
9.1.2.6. Others
9.1.3.MPM Products Ltd
9.1.3.1. Business Description
9.1.3.2. Product Portfolio
9.1.3.3. Collaborations & Alliances
9.1.3.4. Recent Developments
9.1.3.5. Financial Details
9.1.3.6. Others
9.1.4.Crown Pet Foods Ltd
9.1.4.1. Business Description
9.1.4.2. Product Portfolio
9.1.4.3. Collaborations & Alliances
9.1.4.4. Recent Developments
9.1.4.5. Financial Details
9.1.4.6. Others
9.1.5.Hill's Pet Nutrition Ltd
9.1.5.1. Business Description
9.1.5.2. Product Portfolio
9.1.5.3. Collaborations & Alliances
9.1.5.4. Recent Developments
9.1.5.5. Financial Details
9.1.5.6. Others
9.1.6.J Sainsbury Plc
9.1.6.1. Business Description
9.1.6.2. Product Portfolio
9.1.6.3. Collaborations & Alliances
9.1.6.4. Recent Developments
9.1.6.5. Financial Details
9.1.6.6. Others
9.1.7.Tesco Plc
9.1.7.1. Business Description
9.1.7.2. Product Portfolio
9.1.7.3. Collaborations & Alliances
9.1.7.4. Recent Developments
9.1.7.5. Financial Details
9.1.7.6. Others
9.1.8.Pets Choice Ltd
9.1.8.1. Business Description
9.1.8.2. Product Portfolio
9.1.8.3. Collaborations & Alliances
9.1.8.4. Recent Developments
9.1.8.5. Financial Details
9.1.8.6. Others
9.1.9.Spectrum Brands (UK) Ltd
9.1.9.1. Business Description
9.1.9.2. Product Portfolio
9.1.9.3. Collaborations & Alliances
9.1.9.4. Recent Developments
9.1.9.5. Financial Details
9.1.9.6. Others
9.1.10. Asda Group Ltd
9.1.10.1. Business Description
9.1.10.2. Product Portfolio
9.1.10.3. Collaborations & Alliances
9.1.10.4. Recent Developments
9.1.10.5. Financial Details
9.1.10.6. Others
10. Disclaimer
| Segment | Sub-Segment |
|---|---|
| By Product |
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| By Nature |
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| By Ingredient |
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| By Pricing |
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| By Pet Type |
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| By Packaging |
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| By Sales Channel |
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Research Methodology
This study followed a structured approach comprising four key phases to assess the size and scope of the electro-oxidation market. The process began with thorough secondary research to collect data on the target market, related markets, and broader industry context. These findings, along with preliminary assumptions and estimates, were then validated through extensive primary research involving industry experts from across the value chain. To calculate the overall market size, both top-down and bottom-up methodologies were employed. Finally, market segmentation and data triangulation techniques were applied to refine and validate segment-level estimations.
Secondary Research
The secondary research phase involved gathering data from a wide range of credible and published sources. This step helped in identifying industry trends, defining market segmentation, and understanding the market landscape and value chain.
Sources consulted during this phase included:
- Company annual reports, investor presentations, and press releases
- Industry white papers and certified publications
- Trade directories and market-recognized databases
- Articles from authoritative authors and reputable journals
- Gold and silver standard websites
Secondary research was critical in mapping out the industry's value chain and monetary flow, identifying key market segments, understanding regional variations, and tracking significant industry developments.
Other key sources:
- Financial disclosures
- Industry associations and trade bodies
- News outlets and business magazines
- Academic journals and research studies
- Paid industry databases
Primary Research
To validate secondary data and gain deeper market insights, primary research was conducted with key stakeholders across both the supply and demand sides of the market.
On the demand side, participants included decision-makers and influencers from end-user industries—such as CIOs, CTOs, and CSOs—who provided first-hand perspectives on market needs, product usage, and future expectations.
On the supply side, interviews were conducted with manufacturers, industry associations, and institutional participants to gather insights into current offerings, product pipelines, and market challenges.
Primary interviews provided critical inputs such as:
- Market size and revenue data
- Product and service breakdowns
- Market forecasts
- Regional and application-specific trends
Stakeholders consulted included:
- Leading OEM and solution providers
- Channel and distribution partners
- End users across various applications
- Independent consultants and industry specialists
Market Size Estimation and Data Triangulation
- Identifying Key Market Participants (Secondary Research)
- Goal: To identify the major players or companies in the target market. This typically involves using publicly available data sources such as industry reports, market research publications, and financial statements of companies.
- Tools: Reports from firms like Gartner, Forrester, Euromonitor, Statista, IBISWorld, and others. Public financial statements, news articles, and press releases from top market players.
- Extracting Earnings of Key Market Participants
- Goal: To estimate the earnings generated from the product or service being analyzed. This step helps in understanding the revenue potential of each market player in a specific geography.
- Methods: Earnings data can be gathered from:
- Publicly available financial reports (for listed companies).
- Interviews and primary data sources from professionals, such as Directors, VPs, SVPs, etc. This is especially useful for understanding more nuanced, internal data that isn't publicly disclosed.
- Annual reports and investor presentations of key players.
- Data Collation and Development of a Relevant Data Model
- Goal: To collate inputs from both primary and secondary sources into a structured, data-driven model for market estimation. This model will incorporate key market KPIs and any independent variables relevant to the market.
- Key KPIs: These could include:
- Market size, growth rate, and demand drivers.
- Industry-specific metrics like market share, average revenue per customer (ARPC), or average deal size.
- External variables, such as economic growth rates, inflation rates, or commodity prices, that could affect the market.
- Data Modeling: Based on this data, the market forecasts are developed for the next 5 years. A combination of trend analysis, scenario modeling, and statistical regression might be used to generate projections.
- Scenario Analysis
- Goal: To test different assumptions and validate how sensitive the market is to changes in key variables (e.g., market demand, regulatory changes, technological disruptions).
- Types of Scenarios:
- Base Case: Based on current assumptions and historical data.
- Best-Case Scenario: Assuming favorable market conditions, regulatory environments, and technological advancements.
- Worst-Case Scenario: Accounting for adverse factors, such as economic downturns, stricter regulations, or unexpected disruptions.
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