UAE Energy Drink Market Report: Trends, Growth and Forecast (2025-2030)
By Product Type (Alcoholic, Non-Alcoholic), By Consumption (Drinks, Shots, Mixers), By Nature (Conventional, Natural/Organic), By Flavour (Flavoured, Unflavoured), By Packaging (Bottles, Metal Cans, Pouches, Others), By Packaging Size (Small, Medium, Large), By End User (Teenagers, Adults, Geriatric), By Sales Channel (On-Trade, Off-Trade)
- Food & Beverage
- Nov 2025
- VI0095
- 125
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UAE Energy Drink Market Statistics, 2025
- Market Size Statistics
- Energy Drink in UAE is estimated at $ 175 Million.
- The market size is expected to grow to $ 215 Million by 2030.
- Market to register a CAGR of around 3.49% during 2025-30.
- Product Shares
- Non Alcoholic Energy Drinks grabbed market share of 95%.
- Non Alcoholic Energy Drinks to witness a volume CAGR of around 4.91%.
- Competition
- More than 10 companies are actively engaged in producing Energy Drink in UAE.
- Top 5 companies acquired 75% of the market share.
- Mahmoud Saeed Beverage Industry, Applied Nutrition Ltd, Alokozay Group, Red Bull FZE, Woodbolt Distribution LLC etc., are few of the top companies.
- Sales Channel
- Off-Trade grabbed 65% of the market.
UAE Energy Drink Market Outlook
United Arab Emirates energy drinks market is poised to experience consistent growth between 2025 and 2030, driven by growing interest in the product among younger consumers as well as the increasing number of expatriates. Competition from sports drinks, RTD coffee, and RTD tea categories still blurs category lines. Most consumers are attracted to alternatives making similar energy-boosting claims, and are selecting drinks with healthier or natural positioning. This is a reflection of evolving consumer needs, particularly with growing gyms and wellness environments that provide more varied choices of drinks.
The 100% excise tax on energy drinks continues to be a significant challenge, constraining the number of new brand entries. In turn, companies are now shifting their products under other names such as hydration or vitamin beverages in order to escape high taxation. C5 and C4 brands are currently pushing their way into this niche, providing sugar-free products aimed at health-conscious consumers. Market fragmentation will likely be augmented further by the growth of local brands and more marketing via sports and lifestyle events.
Vitamin-fortified energy drinks, while niche, are increasingly popular as consumers seek healthier options. Players such as Oronamin C remain in the lead in this category, with new players Walker's Vitamin C and Vantori Vitamin C100+C3 emerging. These beverages find appeal with customers who seek functional benefits with a natural ingredient emphasis.
In the future, demand for functional and low-sugar energy drinks will increase. Education among consumers will be an important factor in raising awareness about ingredients and their health effects. As knowledge increases, consumers might increasingly choose energy drinks with a plus, enabling the market to become dynamic and competitive during the forecast period.
UAE Energy Drink Market Growth Driver
Energy drinks in the UAE continue to develop towards their ultimate potential, in contrast to other soft drink categories. Although Red Bull is the leading share, various small brands come and go on a constant basis. The category is suffering from intense competition from external segments and 100% excise taxation. Yet, many local customers are constantly discovering and creating taste for their preferred energy drink brands and flavors, indicating an emerging market.
A driver of growth is the growing expatriate base, as well as growing interest from successive generations, particularly teenagers. Furthermore, the on-trade distribution channel—spanning restaurants, nightclubs, and cocktails with Red Bull—has a high volume share. Consumers in these locations are less price-sensitive, so premium energy drinks are more viable. This trend should continue to drive growth until 2025–30.
UAE Energy Drink Market Trend
The market for energy drinks is likely to be further divided by several new brands in the next few years. As there is growing availability of choices such as Power Horse Energy Zero, Triple Power, Abe, Ghost, and Sugar Free Alokozay Energy, UAE consumers are looking towards alternatives more and more. Most notably, the American brand C4 joined in June 2023, followed by the local introduction of C5—a sporty, sugar-free beverage that fills the space between energy and sports drinks. C5, manufactured and owned by Ultramade Nutrition in Sharjah, targets its marketing towards sports figures and exercise routines.
Brands are moving in between low or no sugar energy drinks and sports drinks to meet increasing health-awareness. With energy drinks subject to a 100% excise duty in the UAE, a positioning outside this segment could bring cost benefits. Additional launches will occur, particularly in low sugar, fueling further dynamism in the market.
UAE Energy Drink Market Opportunity
Increasing emphasis on healthier living in the UAE is gradually impacting the energy drinks category, although the segment isn't closely associated with the health and wellness trend. Consumers now emphasize benefits such as energy from caffeine and taste, with lower sugar options perceived to be healthier options. While these alternatives are currently niche and will not displace standard energy drinks in the near future, they are likely to pick up more support as demand for perceived healthier alternatives increases.
As consumers become increasingly health-conscious in terms of ingredients and how they affect health, the functionality of energy drinks and healthier ingredients will gain prominence. This development offers opportunity for brands to inform consumers via sector-specific campaigns and provide benefit-added products. Players can drive a step-by-step transition toward energy drinks with certain health-focused attributes by approaching the opportunity in the right manner, dissuading consumer drift toward sports drinks or bottled water.
| Report Coverage | Details |
|---|---|
| Market Forecast | 2025-30 |
| USD Value 2024 | $ 175 Million |
| USD Value 2030 | $ 215 Million |
| CAGR 2025-2030 | 3.49% |
| Largest Category | Non Alcoholic Energy Drinks segment leads with 95% market share |
| Top Drivers | Rising Expat Population and Youth Interest Driving Growth |
| Top Trends | New Brand Entries Fuel Category Blurring and Premium Positioning |
| Top Opportunities | Growing Health Awareness to Drive Demand for Functional Energy Drinks |
| Key Players | Mahmoud Saeed Beverage Industry, Applied Nutrition Ltd, Alokozay Group, Red Bull FZE, Woodbolt Distribution LLC, Spitz GesmbH, S, Otsuka Holdings Co Ltd, Agthia Group PJSC, Ghost Beverages LLC, PepsiCo Inc and Others. |
Top Companies in UAE Energy Drink Market
The top companies operating in the market include Mahmoud Saeed Beverage Industry, Applied Nutrition Ltd, Alokozay Group, Red Bull FZE, Woodbolt Distribution LLC, Spitz GesmbH, S, Otsuka Holdings Co Ltd, Agthia Group PJSC, Ghost Beverages LLC, PepsiCo Inc, etc., are the top players operating in the UAE Energy Drink Market.
Frequently Asked Questions
Related Report
1. Market Segmentation
1.1. Research Scope
1.2. Research Methodology
1.3. Definitions and Assumptions
2. Executive Summary
3. UAE Energy Drinks Market Policies, Regulations, and Standards
4. UAE Energy Drinks Market Dynamics
4.1. Growth Factors
4.2. Challenges
4.3. Trends
4.4. Opportunities
5. UAE Energy Drinks Market Statistics, 2020-2030F
5.1. Market Size & Growth Outlook
5.1.1.By Revenues in US$ Million
5.1.2.By Quantity Sold (Million Liters)
5.2. Market Segmentation & Growth Outlook
5.2.1.By Product Type
5.2.1.1. Alcoholic- Market Insights and Forecast 2020-2030, USD Million
5.2.1.2. Non-Alcoholic- Market Insights and Forecast 2020-2030, USD Million
5.2.2.By Consumption
5.2.2.1. Drinks- Market Insights and Forecast 2020-2030, USD Million
5.2.2.2. Shots- Market Insights and Forecast 2020-2030, USD Million
5.2.2.3. Mixers- Market Insights and Forecast 2020-2030, USD Million
5.2.3.By Nature
5.2.3.1. Conventional- Market Insights and Forecast 2020-2030, USD Million
5.2.3.2. Natural/Organic- Market Insights and Forecast 2020-2030, USD Million
5.2.4.By Flavour
5.2.4.1. Flavoured- Market Insights and Forecast 2020-2030, USD Million
5.2.4.2. Unflavoured- Market Insights and Forecast 2020-2030, USD Million
5.2.5.By Packaging
5.2.5.1. Bottles- Market Insights and Forecast 2020-2030, USD Million
5.2.5.1.1. PET Bottles- Market Insights and Forecast 2020-2030, USD Million
5.2.5.1.2. Glass Bottles- Market Insights and Forecast 2020-2030, USD Million
5.2.5.2. Metal Cans- Market Insights and Forecast 2020-2030, USD Million
5.2.5.3. Pouches- Market Insights and Forecast 2020-2030, USD Million
5.2.5.4. Others- Market Insights and Forecast 2020-2030, USD Million
5.2.6.By Packaging Size
5.2.6.1. Small- Market Insights and Forecast 2020-2030, USD Million
5.2.6.2. Medium- Market Insights and Forecast 2020-2030, USD Million
5.2.6.3. Large- Market Insights and Forecast 2020-2030, USD Million
5.2.7.By End User
5.2.7.1. Teenagers- Market Insights and Forecast 2020-2030, USD Million
5.2.7.2. Adults- Market Insights and Forecast 2020-2030, USD Million
5.2.7.3. Geriatric- Market Insights and Forecast 2020-2030, USD Million
5.2.8.By Sales Channel
5.2.8.1. On-Trade- Market Insights and Forecast 2020-2030, USD Million
5.2.8.2. Off-Trade- Market Insights and Forecast 2020-2030, USD Million
5.2.9.By Competitors
5.2.9.1. Competition Characteristics
5.2.9.2. Market Share & Analysis
6. UAE Alcoholic Energy Drinks Market Outlook, 2020-2030F
6.1. Market Size & Growth Outlook
6.1.1.By Revenues in US$ Million
6.1.2.By Quantity Sold (Million Liters)
6.2. Market Segmentation & Growth Outlook
6.2.1.By Consumption- Market Insights and Forecast 2020-2030, USD Million
6.2.2.By Nature- Market Insights and Forecast 2020-2030, USD Million
6.2.3.By Flavour- Market Insights and Forecast 2020-2030, USD Million
6.2.4.By Packaging- Market Insights and Forecast 2020-2030, USD Million
6.2.5.By Packaging Size- Market Insights and Forecast 2020-2030, USD Million
6.2.6.By End Users- Market Insights and Forecast 2020-2030, USD Million
6.2.7.By Sales Channel- Market Insights and Forecast 2020-2030, USD Million
7. UAE Non-Alcoholic Energy Drinks Market Outlook, 2020-2030F
7.1. Market Size & Growth Outlook
7.1.1.By Revenues in US$ Million
7.1.2.By Quantity Sold (Million Liters)
7.2. Market Segmentation & Growth Outlook
7.2.1.By Consumption- Market Insights and Forecast 2020-2030, USD Million
7.2.2.By Nature- Market Insights and Forecast 2020-2030, USD Million
7.2.3.By Flavour- Market Insights and Forecast 2020-2030, USD Million
7.2.4.By Packaging- Market Insights and Forecast 2020-2030, USD Million
7.2.5.By Packaging Size- Market Insights and Forecast 2020-2030, USD Million
7.2.6.By End Users- Market Insights and Forecast 2020-2030, USD Million
7.2.7.By Sales Channel- Market Insights and Forecast 2020-2030, USD Million
8. Competitive Outlook
8.1. Company Profiles
8.1.1.Red Bull FZE
8.1.1.1. Business Description
8.1.1.2. Product Portfolio
8.1.1.3. Collaborations & Alliances
8.1.1.4. Recent Developments
8.1.1.5. Financial Details
8.1.1.6. Others
8.1.2.Woodbolt Distribution LLC
8.1.2.1. Business Description
8.1.2.2. Product Portfolio
8.1.2.3. Collaborations & Alliances
8.1.2.4. Recent Developments
8.1.2.5. Financial Details
8.1.2.6. Others
8.1.3.Spitz GesmbH, S
8.1.3.1. Business Description
8.1.3.2. Product Portfolio
8.1.3.3. Collaborations & Alliances
8.1.3.4. Recent Developments
8.1.3.5. Financial Details
8.1.3.6. Others
8.1.4.Otsuka Holdings Co Ltd
8.1.4.1. Business Description
8.1.4.2. Product Portfolio
8.1.4.3. Collaborations & Alliances
8.1.4.4. Recent Developments
8.1.4.5. Financial Details
8.1.4.6. Others
8.1.5.Agthia Group PJSC
8.1.5.1. Business Description
8.1.5.2. Product Portfolio
8.1.5.3. Collaborations & Alliances
8.1.5.4. Recent Developments
8.1.5.5. Financial Details
8.1.5.6. Others
8.1.6.Mahmoud Saeed Beverage Industry
8.1.6.1. Business Description
8.1.6.2. Product Portfolio
8.1.6.3. Collaborations & Alliances
8.1.6.4. Recent Developments
8.1.6.5. Financial Details
8.1.6.6. Others
8.1.7.Applied Nutrition Ltd
8.1.7.1. Business Description
8.1.7.2. Product Portfolio
8.1.7.3. Collaborations & Alliances
8.1.7.4. Recent Developments
8.1.7.5. Financial Details
8.1.7.6. Others
8.1.8.Alokozay Group
8.1.8.1. Business Description
8.1.8.2. Product Portfolio
8.1.8.3. Collaborations & Alliances
8.1.8.4. Recent Developments
8.1.8.5. Financial Details
8.1.8.6. Others
8.1.9.Ghost Beverages LLC
8.1.9.1. Business Description
8.1.9.2. Product Portfolio
8.1.9.3. Collaborations & Alliances
8.1.9.4. Recent Developments
8.1.9.5. Financial Details
8.1.9.6. Others
8.1.10. PepsiCo Inc
8.1.10.1. Business Description
8.1.10.2. Product Portfolio
8.1.10.3. Collaborations & Alliances
8.1.10.4. Recent Developments
8.1.10.5. Financial Details
8.1.10.6. Others
9. Disclaimer
| Segment | Sub-Segment |
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| By Product Type |
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| By Consumption |
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| By Nature |
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| By Flavour |
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| By Packaging |
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| By Packaging Size |
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| By End User |
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| By Sales Channel |
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Research Methodology
This study followed a structured approach comprising four key phases to assess the size and scope of the electro-oxidation market. The process began with thorough secondary research to collect data on the target market, related markets, and broader industry context. These findings, along with preliminary assumptions and estimates, were then validated through extensive primary research involving industry experts from across the value chain. To calculate the overall market size, both top-down and bottom-up methodologies were employed. Finally, market segmentation and data triangulation techniques were applied to refine and validate segment-level estimations.
Secondary Research
The secondary research phase involved gathering data from a wide range of credible and published sources. This step helped in identifying industry trends, defining market segmentation, and understanding the market landscape and value chain.
Sources consulted during this phase included:
- Company annual reports, investor presentations, and press releases
- Industry white papers and certified publications
- Trade directories and market-recognized databases
- Articles from authoritative authors and reputable journals
- Gold and silver standard websites
Secondary research was critical in mapping out the industry's value chain and monetary flow, identifying key market segments, understanding regional variations, and tracking significant industry developments.
Other key sources:
- Financial disclosures
- Industry associations and trade bodies
- News outlets and business magazines
- Academic journals and research studies
- Paid industry databases
Primary Research
To validate secondary data and gain deeper market insights, primary research was conducted with key stakeholders across both the supply and demand sides of the market.
On the demand side, participants included decision-makers and influencers from end-user industries—such as CIOs, CTOs, and CSOs—who provided first-hand perspectives on market needs, product usage, and future expectations.
On the supply side, interviews were conducted with manufacturers, industry associations, and institutional participants to gather insights into current offerings, product pipelines, and market challenges.
Primary interviews provided critical inputs such as:
- Market size and revenue data
- Product and service breakdowns
- Market forecasts
- Regional and application-specific trends
Stakeholders consulted included:
- Leading OEM and solution providers
- Channel and distribution partners
- End users across various applications
- Independent consultants and industry specialists
Market Size Estimation and Data Triangulation
- Identifying Key Market Participants (Secondary Research)
- Goal: To identify the major players or companies in the target market. This typically involves using publicly available data sources such as industry reports, market research publications, and financial statements of companies.
- Tools: Reports from firms like Gartner, Forrester, Euromonitor, Statista, IBISWorld, and others. Public financial statements, news articles, and press releases from top market players.
- Extracting Earnings of Key Market Participants
- Goal: To estimate the earnings generated from the product or service being analyzed. This step helps in understanding the revenue potential of each market player in a specific geography.
- Methods: Earnings data can be gathered from:
- Publicly available financial reports (for listed companies).
- Interviews and primary data sources from professionals, such as Directors, VPs, SVPs, etc. This is especially useful for understanding more nuanced, internal data that isn't publicly disclosed.
- Annual reports and investor presentations of key players.
- Data Collation and Development of a Relevant Data Model
- Goal: To collate inputs from both primary and secondary sources into a structured, data-driven model for market estimation. This model will incorporate key market KPIs and any independent variables relevant to the market.
- Key KPIs: These could include:
- Market size, growth rate, and demand drivers.
- Industry-specific metrics like market share, average revenue per customer (ARPC), or average deal size.
- External variables, such as economic growth rates, inflation rates, or commodity prices, that could affect the market.
- Data Modeling: Based on this data, the market forecasts are developed for the next 5 years. A combination of trend analysis, scenario modeling, and statistical regression might be used to generate projections.
- Scenario Analysis
- Goal: To test different assumptions and validate how sensitive the market is to changes in key variables (e.g., market demand, regulatory changes, technological disruptions).
- Types of Scenarios:
- Base Case: Based on current assumptions and historical data.
- Best-Case Scenario: Assuming favorable market conditions, regulatory environments, and technological advancements.
- Worst-Case Scenario: Accounting for adverse factors, such as economic downturns, stricter regulations, or unexpected disruptions.
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