UAE Colour Cosmetics Market Report: Trends, Growth and Forecast (2026-2032)
By Category (Eye Make-Up (Eye Liner/Pencil, Eye Shadow, Mascara, Others), Facial Make-Up (BB/CC Creams, Blusher/Bronzer/Highlighter, Foundation/Concealer, Powder, Others), Lip Products (Lip Gloss, Lip Liner/Pencil, Lipstick, Others), Nail Products (Nail Polish, Nail Treatments/Strengthener, Polish Remover, Others), Colour Cosmetics Sets/Kits), By Price (Premium, Mass), By Gender (Men, Women, Unisex), By Packaging Type (Travel/Mini Size, Standard Size, Professional/Salon Size), By Form (Creams/Gels, Lotions, Sprays, Solid, Others), By Nature (Organic, Inorganic), By Sales Channel (Retail Offline, Retail Online)
- FMCG
- Feb 2026
- VI0918
- 110
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UAE Colour Cosmetics Market Statistics and Insights, 2026
- Market Size Statistics
- Colour cosmetics in UAE is estimated at USD 410 million in 2025.
- The market size is expected to grow to USD 585 million by 2032.
- Market to register a cagr of around 5.21% during 2026-32.
- Category Shares
- Facial make-up grabbed market share of 45%.
- Competition
- More than 15 companies are actively engaged in producing colour cosmetics in UAE.
- Top 5 companies acquired around 40% of the market share.
- Chanel Ltd FZE; Givenchy SA; Coty Middle East FZCO; Estée Lauder Middle East FZE; L'Oréal Middle East FZE etc., are few of the top companies.
- Sales Channel
- Retail offline grabbed 70% of the market.
UAE Colour Cosmetics Market Outlook
The UAE colour cosmetics market is projected to expand steadily through 2026–2032, supported by strong end user interest in mid-tier and high-end beauty products. The market is projected to reach USD 410 million in 2025, with the demand being based on the quality makeup with trend-driven features at more affordable prices. Premium foundations and concealers are doing well in the hot, dry climate of the UAE, with end user prioritizing long-lasting, high-coverage, skin-enhancing formulations that can withstand daily use.
Multifunctional lip, eye, and lash products also help to expand the category. The varying tastes of the population and the growing number of innovative new launches expand the appeal to the end user segments. The retail distribution is still skewed towards the traditional channel, with Retail Offline taking about 70 % of the total sales, as beauty specialist stores and department stores provide personalised service, product trial, and brand portfolio that drive purchase decisions. In the meantime, e-commerce and online beauty discovery websites are growing at a high rate because convenience, choice, and value-added features are appealing to more connected end user.
The younger and digitally active end users are still influencing category dynamics, pushing brands to embrace omnichannel approaches and influencer-based marketing to drive trial, loyalty, and repeat purchase. Online promotional strategies and social media activity also contribute to increasing the interest in trending colours, finishes, and formulation innovations.
Over the forcastperiod, the UAE market will expand to USD 585 million in 2032, with a CAGR of about 5.21% in 2026–2032. The consistent economic stability, expenditure associated with tourism, and innovation that combines skincare advantages with makeup functionality will probably contribute to the continued growth over the forecast period.
UAE Colour Cosmetics Market Growth DriverFast Digital Connections and Internet Interaction.
The UAE has high digital connectivity, which is a fundamental factor in end user interest in beauty and cosmetics products. The World Bank statistics show that in 2024, internet penetration in the United Arab Emirates was 100% of the population, indicating almost universal access to digital technology.
This broad online presence contributes to high levels of adoption of social commerce, trend spreading by influencers, and omnichannel shopping behaviours. Instagram, Tik Tok, and YouTube are becoming more important in displaying makeup looks, reviews, and tutorials that drive the purchasing decision. As a result, online discovery and e-commerce engagement drives the demand of colour cosmetics, especially among younger, technologically-minded end users who desire convenience, diversity, and real-time communication with brands.
UAE Colour Cosmetics Market ChallengeStructural Gender and Workforce Dynamics.
Gender dynamics and workforce participation patterns represent a structural constraint shaping the UAE colour cosmetics market. Although the rate of female labour force participation is relatively high relative to some of the regional counterparts, about 54.1-55.0% of women aged 15+ are economically active in 2024, this remains lower than that of males and is indicative of the wider societal framework.
These labour market trends affect the discretionary income and expenditure behaviour of households. When there is unequal distribution of employment among the demographic groups, expenditure on non-essential items like beauty products may differ, which may limit the steady growth of all end user groups. The structural economic involvement and the increase in income-earning opportunities of the larger population subsets may help to promote the end user demand of high-end colour cosmetics.
UAE Colour Cosmetics Market TrendRising Urbanisation and Consumer Connectivity.
Beauty consumption continues to be shaped by urbanisation and high levels of digitalisation, a pattern clearly reflected in the UAE market as well. The UAE has a high urban population share of approximately 88 % indicating high population density in the metropolitan areas where global beauty trends are quickly being adopted.
This tendency promotes offline and online beauty discovery, with urban end user who have stable internet connectivity discovering products through e-commerce, social media, and in-store technologies like virtual try-ons. The urban environments also facilitate different types of retail formats, such as luxury boutiques to expert beauty stores, which expose end users to different colour cosmetics innovations, which strengthen category relevance and trend adoption over time.
UAE Colour Cosmetics Market OpportunityIncreasing Female Economic Engagement and Beauty Confidence.
The increasing involvement of women in the UAE labour force is a chance to experience a long-term growth in colour cosmetics. The gender data provided by World Bank shows that female labour force participation is about 54.1-55.0% in 2024, which highlights a large economically active female population.
With women being involved in professional, social, and lifestyle activities, beauty and personal presentation are also significant aspects of everyday life. This opens up possibilities of brands to customize products that meet both functional and aesthetic requirements. Incremental demand can be unlocked by targeted products that appeal to professional women and younger demographics who want to express themselves and perform at the same time, especially with personalised digital and in-store experiences.
UAE Colour Cosmetics Market Segmentation Analysis
By Category
- Eye Make-Up
- Eye Liner/Pencil
- Eye Shadow
- Mascara
- Others
- Facial Make-Up
- BB/CC Creams
- Blusher/Bronzer/Highlighter
- Foundation/Concealer
- Powder
- Others
- Lip Products
- Lip Gloss
- Lip Liner/Pencil
- Lipstick
- Others
- Nail Products
- Nail Polish
- Nail Treatments/Strengthener
- Polish Remover
- Others
- Colour Cosmetics Sets/Kits
The segment with the highest share under the category division is Facial Make-Up, which accounts for about 45% of the UAE market. Facial makeup — especially premium foundation and concealer is highly valued in the UAE climate for its long-lasting performance, high coverage, and additional skincare attributes that address dryness and environmental stress. End users prioritise products that combine cosmetic aesthetics with hydration and protection, making facial makeup a central part of daily beauty routines.
This segment size reflects end user willingness to invest in high-quality base products even when trading down in other categories. Continuous innovation in formulations, broad shade inclusivity, and dual-benefit features further reinforce the leadership of facial makeup in driving market value.
By Sales Channel
- Retail Offline
- Retail Online
The segment with the highest share under the sales channel division is Retail Offline, capturing around 70% of total market sales. Traditional retail formats — including beauty specialists, department stores, and standalone boutiques — remain the dominant distribution route for colour cosmetics in the UAE. These channels provide end users with in-person product experience, shade matching, and personalised consultation, which are critical influences in makeup selection.
Beauty specialist stores, in particular, continue to benefit from comprehensive assortments that span mass to premium brands, curated displays, and service-oriented experiences that foster loyalty and higher spend. Despite the rise of digital channels, the cultural significance of luxury retail experiences and hands-on engagement sustains the prominence of offline sales in shaping the market landscape.
List of Companies Covered in UAE Colour Cosmetics Market
The companies listed below are highly influential in the UAE colour cosmetics market, with a significant market share and a strong impact on industry developments.
- Chanel Ltd FZE
- Givenchy SA
- Coty Middle East FZCO
- Estée Lauder Middle East FZE
- L'Oréal Middle East FZE
- Kiko Milano Middle East
- Christian Dior SA
- Cosnova GmbH
- BeneFit Cosmetics LLC
- Bourjois Ltd
Competitive Landscape
The UAE colour cosmetics market in 2025 was led by Estée Lauder Middle East FZE, although its Mac brand lost the top position to Kiko Milano, which recorded the strongest growth through rapid store expansion and accessible “affordable luxury” pricing. Kiko Milano strengthened its relevance by launching limited-edition collections inspired by local culture and regionally tailored marketing. Premium brands remain influential, particularly in foundation and concealer, driven by demand for high-performance products suited to the climate. Local and regional brands such as Huda Beauty, Asteri, and Aiza are gaining visibility by using culturally rooted ingredients and storytelling. Competition is further intensified by strong beauty specialist dominance and rapidly expanding e-commerce platforms.
Frequently Asked Questions
Related Report
1. Market Segmentation
1.1. Research Scope
1.2. Research Methodology
1.3. Definitions and Assumptions
2. Executive Summary
3. UAE Colour Cosmetics Market Policies, Regulations, and Standards
4. UAE Colour Cosmetics Market Dynamics
4.1. Growth Factors
4.2. Challenges
4.3. Trends
4.4. Opportunities
5. UAE Colour Cosmetics Market Statistics, 2022-2032F
5.1. Market Size & Growth Outlook
5.1.1.By Revenues in USD Million
5.2. Market Segmentation & Growth Outlook
5.2.1.By Category
5.2.1.1. Eye Make-Up- Market Insights and Forecast 2022-2032, USD Million
5.2.1.1.1. Eye Liner/Pencil- Market Insights and Forecast 2022-2032, USD Million
5.2.1.1.2. Eye Shadow- Market Insights and Forecast 2022-2032, USD Million
5.2.1.1.3. Mascara- Market Insights and Forecast 2022-2032, USD Million
5.2.1.1.4. Others- Market Insights and Forecast 2022-2032, USD Million
5.2.1.2. Facial Make-Up- Market Insights and Forecast 2022-2032, USD Million
5.2.1.2.1. BB/CC Creams- Market Insights and Forecast 2022-2032, USD Million
5.2.1.2.2. Blusher/Bronzer/Highlighter- Market Insights and Forecast 2022-2032, USD Million
5.2.1.2.3. Foundation/Concealer- Market Insights and Forecast 2022-2032, USD Million
5.2.1.2.4. Powder- Market Insights and Forecast 2022-2032, USD Million
5.2.1.2.5. Others- Market Insights and Forecast 2022-2032, USD Million
5.2.1.3. Lip Products- Market Insights and Forecast 2022-2032, USD Million
5.2.1.3.1. Lip Gloss- Market Insights and Forecast 2022-2032, USD Million
5.2.1.3.2. Lip Liner/Pencil- Market Insights and Forecast 2022-2032, USD Million
5.2.1.3.3. Lipstick- Market Insights and Forecast 2022-2032, USD Million
5.2.1.3.4. Others- Market Insights and Forecast 2022-2032, USD Million
5.2.1.4. Nail Products- Market Insights and Forecast 2022-2032, USD Million
5.2.1.4.1. Nail Polish- Market Insights and Forecast 2022-2032, USD Million
5.2.1.4.2. Nail Treatments/Strengthener- Market Insights and Forecast 2022-2032, USD Million
5.2.1.4.3. Polish Remover- Market Insights and Forecast 2022-2032, USD Million
5.2.1.4.4. Others- Market Insights and Forecast 2022-2032, USD Million
5.2.1.5. Colour Cosmetics Sets/Kits- Market Insights and Forecast 2022-2032, USD Million
5.2.2.By Price
5.2.2.1. Premium- Market Insights and Forecast 2022-2032, USD Million
5.2.2.2. Mass- Market Insights and Forecast 2022-2032, USD Million
5.2.3.By Gender
5.2.3.1. Men- Market Insights and Forecast 2022-2032, USD Million
5.2.3.2. Women- Market Insights and Forecast 2022-2032, USD Million
5.2.3.3. Unisex- Market Insights and Forecast 2022-2032, USD Million
5.2.4.By Packaging Type
5.2.4.1. Travel/Mini Size - Market Insights and Forecast 2022-2032, USD Million
5.2.4.2. Standard Size - Market Insights and Forecast 2022-2032, USD Million
5.2.4.3. Professional/Salon Size- Market Insights and Forecast 2022-2032, USD Million
5.2.5.By Form
5.2.5.1. Creams/Gels- Market Insights and Forecast 2022-2032, USD Million
5.2.5.2. Lotions- Market Insights and Forecast 2022-2032, USD Million
5.2.5.3. Sprays- Market Insights and Forecast 2022-2032, USD Million
5.2.5.4. Solid- Market Insights and Forecast 2022-2032, USD Million
5.2.5.5. Others- Market Insights and Forecast 2022-2032, USD Million
5.2.6.By Nature
5.2.6.1. Organic- Market Insights and Forecast 2022-2032, USD Million
5.2.6.2. Inorganic- Market Insights and Forecast 2022-2032, USD Million
5.2.7.By Sales Channel
5.2.7.1. Retail Offline- Market Insights and Forecast 2022-2032, USD Million
5.2.7.2. Retail Online- Market Insights and Forecast 2022-2032, USD Million
5.2.8.By Competitors
5.2.8.1. Competition Characteristics
5.2.8.2. Market Share & Analysis
6. UAE Eye Make-Up Colour Cosmetics Market Statistics, 2022-2032
6.1. Market Size & Growth Outlook
6.1.1.By Revenues in USD Million
6.2. Market Segmentation & Growth Outlook
6.2.1.By Category- Market Insights and Forecast 2022-2032, USD Million
6.2.2.By Price- Market Insights and Forecast 2022-2032, USD Million
6.2.3.By Gender- Market Insights and Forecast 2022-2032, USD Million
6.2.4.By Packaging Type- Market Insights and Forecast 2022-2032, USD Million
6.2.5.By Form- Market Insights and Forecast 2022-2032, USD Million
6.2.6.By Nature- Market Insights and Forecast 2022-2032, USD Million
6.2.7.By Sales Channel- Market Insights and Forecast 2022-2032, USD Million
7. UAE Facial Make-Up Colour Cosmetics Market Statistics, 2022-2032
7.1. Market Size & Growth Outlook
7.1.1.By Revenues in USD Million
7.2. Market Segmentation & Growth Outlook
7.2.1.By Category- Market Insights and Forecast 2022-2032, USD Million
7.2.2.By Price- Market Insights and Forecast 2022-2032, USD Million
7.2.3.By Gender- Market Insights and Forecast 2022-2032, USD Million
7.2.4.By Packaging Type- Market Insights and Forecast 2022-2032, USD Million
7.2.5.By Form- Market Insights and Forecast 2022-2032, USD Million
7.2.6.By Nature- Market Insights and Forecast 2022-2032, USD Million
7.2.7.By Sales Channel- Market Insights and Forecast 2022-2032, USD Million
8. UAE Lip Products Colour Cosmetics Market Statistics, 2022-2032
8.1. Market Size & Growth Outlook
8.1.1.By Revenues in USD Million
8.2. Market Segmentation & Growth Outlook
8.2.1.By Category- Market Insights and Forecast 2022-2032, USD Million
8.2.2.By Price- Market Insights and Forecast 2022-2032, USD Million
8.2.3.By Gender- Market Insights and Forecast 2022-2032, USD Million
8.2.4.By Packaging Type- Market Insights and Forecast 2022-2032, USD Million
8.2.5.By Form- Market Insights and Forecast 2022-2032, USD Million
8.2.6.By Nature- Market Insights and Forecast 2022-2032, USD Million
8.2.7.By Sales Channel- Market Insights and Forecast 2022-2032, USD Million
9. UAE Nail Products Colour Cosmetics Market Statistics, 2022-2032
9.1. Market Size & Growth Outlook
9.1.1.By Revenues in USD Million
9.2. Market Segmentation & Growth Outlook
9.2.1.By Category- Market Insights and Forecast 2022-2032, USD Million
9.2.2.By Price- Market Insights and Forecast 2022-2032, USD Million
9.2.3.By Gender- Market Insights and Forecast 2022-2032, USD Million
9.2.4.By Packaging Type- Market Insights and Forecast 2022-2032, USD Million
9.2.5.By Form- Market Insights and Forecast 2022-2032, USD Million
9.2.6.By Nature- Market Insights and Forecast 2022-2032, USD Million
9.2.7.By Sales Channel- Market Insights and Forecast 2022-2032, USD Million
10. UAE Colour Cosmetics Sets/Kits Colour Cosmetics Market Statistics, 2022-2032
10.1. Market Size & Growth Outlook
10.1.1. By Revenues in USD Million
10.2. Market Segmentation & Growth Outlook
10.2.1. By Price- Market Insights and Forecast 2022-2032, USD Million
10.2.2. By Gender- Market Insights and Forecast 2022-2032, USD Million
10.2.3. By Packaging Type- Market Insights and Forecast 2022-2032, USD Million
10.2.4. By Form- Market Insights and Forecast 2022-2032, USD Million
10.2.5. By Nature- Market Insights and Forecast 2022-2032, USD Million
10.2.6. By Sales Channel- Market Insights and Forecast 2022-2032, USD Million
11. Competitive Outlook
11.1. Company Profiles
11.1.1. Estée Lauder Middle East FZE
11.1.1.1. Business Description
11.1.1.2. Product Portfolio
11.1.1.3. Collaborations & Alliances
11.1.1.4. Recent Developments
11.1.1.5. Financial Details
11.1.1.6. Others
11.1.2. L’Oréal Middle East FZE
11.1.2.1. Business Description
11.1.2.2. Product Portfolio
11.1.2.3. Collaborations & Alliances
11.1.2.4. Recent Developments
11.1.2.5. Financial Details
11.1.2.6. Others
11.1.3. Kiko Milano Middle East
11.1.3.1. Business Description
11.1.3.2. Product Portfolio
11.1.3.3. Collaborations & Alliances
11.1.3.4. Recent Developments
11.1.3.5. Financial Details
11.1.3.6. Others
11.1.4. Christian Dior SA Parfums
11.1.4.1. Business Description
11.1.4.2. Product Portfolio
11.1.4.3. Collaborations & Alliances
11.1.4.4. Recent Developments
11.1.4.5. Financial Details
11.1.4.6. Others
11.1.5. Cosnova GmbH
11.1.5.1. Business Description
11.1.5.2. Product Portfolio
11.1.5.3. Collaborations & Alliances
11.1.5.4. Recent Developments
11.1.5.5. Financial Details
11.1.5.6. Others
11.1.6. Chanel Ltd FZE
11.1.6.1. Business Description
11.1.6.2. Product Portfolio
11.1.6.3. Collaborations & Alliances
11.1.6.4. Recent Developments
11.1.6.5. Financial Details
11.1.6.6. Others
11.1.7. Givenchy SA Parfums
11.1.7.1. Business Description
11.1.7.2. Product Portfolio
11.1.7.3. Collaborations & Alliances
11.1.7.4. Recent Developments
11.1.7.5. Financial Details
11.1.7.6. Others
11.1.8. Coty Middle East FZCO
11.1.8.1. Business Description
11.1.8.2. Product Portfolio
11.1.8.3. Collaborations & Alliances
11.1.8.4. Recent Developments
11.1.8.5. Financial Details
11.1.8.6. Others
11.1.9. Bourjois Ltd
11.1.9.1. Business Description
11.1.9.2. Product Portfolio
11.1.9.3. Collaborations & Alliances
11.1.9.4. Recent Developments
11.1.9.5. Financial Details
11.1.9.6. Others
11.1.10. BeneFit Cosmetics LLC
11.1.10.1.Business Description
11.1.10.2.Product Portfolio
11.1.10.3.Collaborations & Alliances
11.1.10.4.Recent Developments
11.1.10.5.Financial Details
11.1.10.6.Others
12. Disclaimer
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Research Methodology
This study followed a structured approach comprising four key phases to assess the size and scope of the electro-oxidation market. The process began with thorough secondary research to collect data on the target market, related markets, and broader industry context. These findings, along with preliminary assumptions and estimates, were then validated through extensive primary research involving industry experts from across the value chain. To calculate the overall market size, both top-down and bottom-up methodologies were employed. Finally, market segmentation and data triangulation techniques were applied to refine and validate segment-level estimations.
Secondary Research
The secondary research phase involved gathering data from a wide range of credible and published sources. This step helped in identifying industry trends, defining market segmentation, and understanding the market landscape and value chain.
Sources consulted during this phase included:
- Company annual reports, investor presentations, and press releases
- Industry white papers and certified publications
- Trade directories and market-recognized databases
- Articles from authoritative authors and reputable journals
- Gold and silver standard websites
Secondary research was critical in mapping out the industry's value chain and monetary flow, identifying key market segments, understanding regional variations, and tracking significant industry developments.
Other key sources:
- Financial disclosures
- Industry associations and trade bodies
- News outlets and business magazines
- Academic journals and research studies
- Paid industry databases
Primary Research
To validate secondary data and gain deeper market insights, primary research was conducted with key stakeholders across both the supply and demand sides of the market.
On the demand side, participants included decision-makers and influencers from end-user industries—such as CIOs, CTOs, and CSOs—who provided first-hand perspectives on market needs, product usage, and future expectations.
On the supply side, interviews were conducted with manufacturers, industry associations, and institutional participants to gather insights into current offerings, product pipelines, and market challenges.
Primary interviews provided critical inputs such as:
- Market size and revenue data
- Product and service breakdowns
- Market forecasts
- Regional and application-specific trends
Stakeholders consulted included:
- Leading OEM and solution providers
- Channel and distribution partners
- End users across various applications
- Independent consultants and industry specialists
Market Size Estimation and Data Triangulation
- Identifying Key Market Participants (Secondary Research)
- Goal: To identify the major players or companies in the target market. This typically involves using publicly available data sources such as industry reports, market research publications, and financial statements of companies.
- Tools: Reports from firms like Gartner, Forrester, Euromonitor, Statista, IBISWorld, and others. Public financial statements, news articles, and press releases from top market players.
- Extracting Earnings of Key Market Participants
- Goal: To estimate the earnings generated from the product or service being analyzed. This step helps in understanding the revenue potential of each market player in a specific geography.
- Methods: Earnings data can be gathered from:
- Publicly available financial reports (for listed companies).
- Interviews and primary data sources from professionals, such as Directors, VPs, SVPs, etc. This is especially useful for understanding more nuanced, internal data that isn't publicly disclosed.
- Annual reports and investor presentations of key players.
- Data Collation and Development of a Relevant Data Model
- Goal: To collate inputs from both primary and secondary sources into a structured, data-driven model for market estimation. This model will incorporate key market KPIs and any independent variables relevant to the market.
- Key KPIs: These could include:
- Market size, growth rate, and demand drivers.
- Industry-specific metrics like market share, average revenue per customer (ARPC), or average deal size.
- External variables, such as economic growth rates, inflation rates, or commodity prices, that could affect the market.
- Data Modeling: Based on this data, the market forecasts are developed for the next 5 years. A combination of trend analysis, scenario modeling, and statistical regression might be used to generate projections.
- Scenario Analysis
- Goal: To test different assumptions and validate how sensitive the market is to changes in key variables (e.g., market demand, regulatory changes, technological disruptions).
- Types of Scenarios:
- Base Case: Based on current assumptions and historical data.
- Best-Case Scenario: Assuming favorable market conditions, regulatory environments, and technological advancements.
- Worst-Case Scenario: Accounting for adverse factors, such as economic downturns, stricter regulations, or unexpected disruptions.
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