the Netherlands Pet Care Market Report: Trends, Growth and Forecast (2026-2032)
By Product (Pet Food (Dry Food, Wet Food, Treats & Mixers), Pet Products (Cat Litter, Pet Healthcare (Veterinary Diets, Probiotics and Supplements, Tele-health Services)), Services (Veterinary Clinics, Pet Insurance, Boarding, Day-Care, and Training), Grooming and Hygiene (Shampoos and Conditioners, Brushes and Combs, Clippers and Scissors)), By Pet Type (Dog, Cat, Others), By Sales Channel (Retail Offline, Retail E-Commerce, Veterinary Clinics)
- Food & Beverage
- Sep 2025
- VI0370
- 125
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the Netherlands Pet Care Market Statistics and Insights, 2026
- Market Size Statistics
- Pet Care in the Netherlands is estimated at $ 2.18 Billion.
- The market size is expected to grow to $ 2.57 Billion by 2032.
- Market to register a CAGR of around 2.38% during 2026-32.
- Product Shares
- Pet Food grabbed market share of 70%.
- Pet Food to witness a volume CAGR of around 1.6%.
- Competition
- More than 20 companies are actively engaged in producing Pet Care in the Netherlands.
- Top 5 companies acquired 60% of the market share.
- Yarrah Organic Pet Food BV, Jumbo Nederland BV, Vitakraft Nederland BV, Nestlé Purina Petcare Nederland BV, Mars Nederland BV etc., are few of the top companies.
- Sales Channel
- Retail Offline grabbed 75% of the market.
the Netherlands Pet Care Market Outlook
The pet care market in the Netherlands, which stood at USD 2.18 billion in 2025, will grow steadily during the forecast period to reach approximately USD 2.57 billion by 2032. The growth will be bolstered by two robust drivers: increasing rates of End usership and continuing humanisation, with individuals treating pets increasingly as part of the family. This trend will continue to drive expenditure on premium goods, with especial growth seen in pet food, which is expected to grow at a volume CAGR of approximately 1.6%.
Health and wellbeing will continue to be a major focus in both pet food and supplements. End users are increasingly opting for specialized diets specific to pets' age, breed, or health status, with high growth potential in the area of senior pet nutrition. Concurrently, sustainability will emerge as a significant area of innovation, with increasing demand for products made from environmentally friendly ingredients and packaging.
Competitively, the market is fairly consolidated with more than 20 firms present but with the top five occupying nearly 60% of sales. The dominant brands continue to enjoy robust reputations, broad portfolios, and established distribution networks, whereas private label brands gain market share by enhancing quality and price.
For sales channels, offline retail continues to lead with 75% share, followed by supermarkets, pet shops, and superstores that provide convenience and variety. But e-commerce is likely to pick up even more pace, spurred by hectic lifestyles, cost advantages, and wider assortments online. Supported by continued investment in digital marketing and influencer partnerships, online sites will increasingly influence consumer decisions.
the Netherlands Pet Care Market Growth DriverIncreased Popularity of Cats Underpinning Category Growth
The market is continuing to be helped by the position that cats hold as the favorite pet in the nation, with their population increasing more rapidly than dogs and other pets. The trend is supported by hectic lives, an ageing population, and the very urbanised character of Netherlands society. Cats are generally regarded as simpler to care for and more suitable for flats, thus increasingly appealing as an option for families.
Further, cats tend to be less fussy eaters than dogs. As they are also cheaper to keep in general, owners are more inclined to buy premium and superior quality food. This group of demographic, lifestyle, and behavioural characteristics is powering consistent demand for cat food, propelling growth opportunities in the larger pet care market.
the Netherlands Pet Care Market TrendInnovation Centered on Health and Sustainability
In the Netherlands, wellness and health are the core area of innovation in pet food, with producers increasing the variety of specialized food types. They are formulated to address the nutritional requirements of various breeds, life stages, activity levels, and pets at risk for specific diseases. Personalisation is also increasingly being seen in pet food supplements, with age-specific offerings for older dogs and cats demonstrating high growth potential as pet lifespan keeps increasing.
Outside of food, the market is seeing increasing health-focused new product introductions in categories like toys and accessories, for enrichment and stress reduction in pets. Meanwhile, sustainability is coming to the forefront as a driver of innovation, with new product introductions across categories touting environmentally friendly reductions. The twin focus on wellness and sustainability is dictating the market.
the Netherlands Pet Care Market OpportunityGrowing Role of E-Commerce to Drive Future Growth
Retail E-commerce will be a key opportunity for the Netherlands pet care market. As people lead busier lives, end users will increasingly prefer the convenience of shopping online, as well as potential cost savings that online purchasing can deliver. Online channels are also strongly placed to take advantage of the pet humanisation trend, since they have a broader selection of specialist products commonly not found in traditional retail channels. This wide range of products will encourage End users to shop online for top-quality and specialized options.
In the next few years, the development of this channel will also be fueled by increasing investments in digital marketing initiatives. Data-driven suggestions, targeted promotions, and increased social media use will boost direct interaction with End users. Pet influencer collaborations and in-game advertising will also increase consumer trust and speed up the transition towards online shopping in the pet care sector.
the Netherlands Pet Care Market Segmentation Analysis
By Product
- Pet Food
- Pet Products
- Services
- Grooming and Hygiene
The segmentation with highest market-share under the product channel is Pet Food, which dominated almost 70% of the Netherlands Pet Care Market in 2025. Among this, cat food is the top dog in value and is projected to be the most dynamic performer. The growing popularity of cats as the top pet category in the nation, with their increasing numbers backing them up, keeps this trend afloat. Busy lives, an aging population, and high levels of urbanization enhance the attractiveness of cats since they are simpler to keep and are more adaptable to lifestyles in apartments than dogs.
Cat owners are also developing a greater taste for premium brands, driven by the view that cats are more discerning eaters and cheaper to look after. This is resulting in higher demand for health-oriented and gourmet-style cat food, as well as with many consumers turning away from dry towards wet food in response to its hydration and health advantages. With these drivers, pet food overall is anticipated to register consistent growth.
By Sales Channel
- Retail Offline
- Retail E-Commerce
- Veterinary Clinics
The most market-share-dominated segment under the sales channel is Retail Offline, which gained almost 75% of the Netherlands Pet Care Market. Supermarkets lead within this segment based on their convenience as End users tend to purchase pet food and necessities such as cat litter along with regular grocery shopping. Chains have fortified their attractiveness by providing a combination of economy, mid-price, and premium offerings, including enhanced private label offerings. Increased shelf space for premium and health-oriented branded goods has further assisted in helping supermarkets grow steadily in value.
Pet shops and superstores are next in line, differentiated by their broad offerings within categories and immersive shopping atmospheres. What sets them apart is the personalised guidance and product suggestions that they can offer, which makes them appealing to owners in need of specialist food, healthcare, and accessories. The three retail offline channels combined will continue to be ruling, driven by convenience as well as increasing demand for variety and expertise.
Top Companies in the Netherlands Pet Care Market
The top companies operating in the market include Yarrah Organic Pet Food BV, Jumbo Nederland BV, Vitakraft Nederland BV, Nestlé Purina Petcare Nederland BV, Mars Nederland BV, Hill's Pet Nutrition BV, Royal Canin Nederland, Albert Heijn BV, Iams Europe BV, Premium Petfood Brands BV, etc., are the top players operating in the the Netherlands Pet Care Market.
Frequently Asked Questions
Related Report
1. Market Segmentation
1.1. Research Scope
1.2. Research Methodology
1.3. Definitions and Assumptions
2. Executive Summary
3. Netherlands Pet Care Market Policies, Regulations, and Standards
4. Netherlands Pet Care Market Dynamics
4.1. Growth Factors
4.2. Challenges
4.3. Trends
4.4. Opportunities
5. Netherlands Pet Care Market Statistics, 2022-2032F
5.1. Market Size & Growth Outlook
5.1.1.By Revenues in US$ Million
5.2. Market Segmentation & Growth Outlook
5.2.1.By Product
5.2.1.1. Pet Food- Market Insights and Forecast 2022-2032, USD Million
5.2.1.1.1. Dry Food- Market Insights and Forecast 2022-2032, USD Million
5.2.1.1.2. Wet Food- Market Insights and Forecast 2022-2032, USD Million
5.2.1.1.3. Treats & Mixers- Market Insights and Forecast 2022-2032, USD Million
5.2.1.2. Pet Products- Market Insights and Forecast 2022-2032, USD Million
5.2.1.2.1. Cat Litter- Market Insights and Forecast 2022-2032, USD Million
5.2.1.2.2. Pet Healthcare- Market Insights and Forecast 2022-2032, USD Million
5.2.1.2.2.1. Veterinary Diets- Market Insights and Forecast 2022-2032, USD Million
5.2.1.2.2.2. Probiotics and Supplements- Market Insights and Forecast 2022-2032, USD Million
5.2.1.2.2.3. Tele-health Services- Market Insights and Forecast 2022-2032, USD Million
5.2.1.3. Services- Market Insights and Forecast 2022-2032, USD Million
5.2.1.3.1. Veterinary Clinics- Market Insights and Forecast 2022-2032, USD Million
5.2.1.3.2. Pet Insurance- Market Insights and Forecast 2022-2032, USD Million
5.2.1.3.3. Boarding, Day-Care, and Training- Market Insights and Forecast 2022-2032, USD Million
5.2.1.4. Grooming and Hygiene- Market Insights and Forecast 2022-2032, USD Million
5.2.1.4.1. Shampoos and Conditioners- Market Insights and Forecast 2022-2032, USD Million
5.2.1.4.2. Brushes and Combs- Market Insights and Forecast 2022-2032, USD Million
5.2.1.4.3. Clippers and Scissors- Market Insights and Forecast 2022-2032, USD Million
5.2.2.By Pet Type
5.2.2.1. Dog- Market Insights and Forecast 2022-2032, USD Million
5.2.2.2. Cat- Market Insights and Forecast 2022-2032, USD Million
5.2.2.3. Others- Market Insights and Forecast 2022-2032, USD Million
5.2.3.By Sales Channel
5.2.3.1. Retail Offline- Market Insights and Forecast 2022-2032, USD Million
5.2.3.2. Retail E-Commerce- Market Insights and Forecast 2022-2032, USD Million
5.2.3.3. Veterinary Clinics- Market Insights and Forecast 2022-2032, USD Million
5.2.4.By Competitors
5.2.4.1. Competition Characteristics
5.2.4.2. Market Share & Analysis
6. Netherlands Pet Food Market Statistics, 2022-2032F
6.1. Market Size & Growth Outlook
6.1.1.By Revenues in US$ Million
6.1.2.By Quantity Sold in Kilo Tons
6.2. Market Segmentation & Growth Outlook
6.2.1.By Product- Market Insights and Forecast 2022-2032, USD Million
6.2.2.By Pet Type- Market Insights and Forecast 2022-2032, USD Million
6.2.3.By Sales Channel- Market Insights and Forecast 2022-2032, USD Million
7. Netherlands Pet Product Market Statistics, 2022-2032F
7.1. Market Size & Growth Outlook
7.1.1.By Revenues in US$ Million
7.2. Market Segmentation & Growth Outlook
7.2.1.By Product- Market Insights and Forecast 2022-2032, USD Million
7.2.2.By Pet Type- Market Insights and Forecast 2022-2032, USD Million
7.2.3.By Sales Channel- Market Insights and Forecast 2022-2032, USD Million
8. Netherlands Pet Care Service Market Statistics, 2022-2032F
8.1. Market Size & Growth Outlook
8.1.1.By Revenues in US$ Million
8.2. Market Segmentation & Growth Outlook
8.2.1.By Services- Market Insights and Forecast 2022-2032, USD Million
8.2.2.By Pet Type- Market Insights and Forecast 2022-2032, USD Million
8.2.3.By Sales Channel- Market Insights and Forecast 2022-2032, USD Million
9. Netherlands Grooming and Hygiene Pet Care Market Statistics, 2022-2032F
9.1. Market Size & Growth Outlook
9.1.1.By Revenues in US$ Million
9.2. Market Segmentation & Growth Outlook
9.2.1.By Product- Market Insights and Forecast 2022-2032, USD Million
9.2.2.By Pet Type- Market Insights and Forecast 2022-2032, USD Million
9.2.3.By Sales Channel- Market Insights and Forecast 2022-2032, USD Million
10. Competitive Outlook
10.1. Company Profiles
10.1.1. Nestlé Purina Petcare Nederland BV
10.1.1.1. Business Description
10.1.1.2. Product Portfolio
10.1.1.3. Collaborations & Alliances
10.1.1.4. Recent Developments
10.1.1.5. Financial Details
10.1.1.6. Others
10.1.2. Mars Nederland BV
10.1.2.1. Business Description
10.1.2.2. Product Portfolio
10.1.2.3. Collaborations & Alliances
10.1.2.4. Recent Developments
10.1.2.5. Financial Details
10.1.2.6. Others
10.1.3. Hill's Pet Nutrition BV
10.1.3.1. Business Description
10.1.3.2. Product Portfolio
10.1.3.3. Collaborations & Alliances
10.1.3.4. Recent Developments
10.1.3.5. Financial Details
10.1.3.6. Others
10.1.4. Royal Canin Nederland
10.1.4.1. Business Description
10.1.4.2. Product Portfolio
10.1.4.3. Collaborations & Alliances
10.1.4.4. Recent Developments
10.1.4.5. Financial Details
10.1.4.6. Others
10.1.5. Albert Heijn BV
10.1.5.1. Business Description
10.1.5.2. Product Portfolio
10.1.5.3. Collaborations & Alliances
10.1.5.4. Recent Developments
10.1.5.5. Financial Details
10.1.5.6. Others
10.1.6. Vitakraft Nederland BV
10.1.6.1. Business Description
10.1.6.2. Product Portfolio
10.1.6.3. Collaborations & Alliances
10.1.6.4. Recent Developments
10.1.6.5. Financial Details
10.1.6.6. Others
10.1.7. Yarrah Organic Pet Food BV
10.1.7.1. Business Description
10.1.7.2. Product Portfolio
10.1.7.3. Collaborations & Alliances
10.1.7.4. Recent Developments
10.1.7.5. Financial Details
10.1.7.6. Others
10.1.8. Jumbo Nederland BV
10.1.8.1. Business Description
10.1.8.2. Product Portfolio
10.1.8.3. Collaborations & Alliances
10.1.8.4. Recent Developments
10.1.8.5. Financial Details
10.1.8.6. Others
10.1.9. Iams Europe BV
10.1.9.1. Business Description
10.1.9.2. Product Portfolio
10.1.9.3. Collaborations & Alliances
10.1.9.4. Recent Developments
10.1.9.5. Financial Details
10.1.9.6. Others
10.1.10. Tetra Werke GmbH
10.1.10.1.Business Description
10.1.10.2.Product Portfolio
10.1.10.3.Collaborations & Alliances
10.1.10.4.Recent Developments
10.1.10.5.Financial Details
10.1.10.6.Others
11. Disclaimer
| Segment | Sub-Segment |
|---|---|
| By Product |
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| By Pet Type |
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| By Sales Channel |
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Research Methodology
This study followed a structured approach comprising four key phases to assess the size and scope of the electro-oxidation market. The process began with thorough secondary research to collect data on the target market, related markets, and broader industry context. These findings, along with preliminary assumptions and estimates, were then validated through extensive primary research involving industry experts from across the value chain. To calculate the overall market size, both top-down and bottom-up methodologies were employed. Finally, market segmentation and data triangulation techniques were applied to refine and validate segment-level estimations.
Secondary Research
The secondary research phase involved gathering data from a wide range of credible and published sources. This step helped in identifying industry trends, defining market segmentation, and understanding the market landscape and value chain.
Sources consulted during this phase included:
- Company annual reports, investor presentations, and press releases
- Industry white papers and certified publications
- Trade directories and market-recognized databases
- Articles from authoritative authors and reputable journals
- Gold and silver standard websites
Secondary research was critical in mapping out the industry's value chain and monetary flow, identifying key market segments, understanding regional variations, and tracking significant industry developments.
Other key sources:
- Financial disclosures
- Industry associations and trade bodies
- News outlets and business magazines
- Academic journals and research studies
- Paid industry databases
Primary Research
To validate secondary data and gain deeper market insights, primary research was conducted with key stakeholders across both the supply and demand sides of the market.
On the demand side, participants included decision-makers and influencers from end-user industries—such as CIOs, CTOs, and CSOs—who provided first-hand perspectives on market needs, product usage, and future expectations.
On the supply side, interviews were conducted with manufacturers, industry associations, and institutional participants to gather insights into current offerings, product pipelines, and market challenges.
Primary interviews provided critical inputs such as:
- Market size and revenue data
- Product and service breakdowns
- Market forecasts
- Regional and application-specific trends
Stakeholders consulted included:
- Leading OEM and solution providers
- Channel and distribution partners
- End users across various applications
- Independent consultants and industry specialists
Market Size Estimation and Data Triangulation
- Identifying Key Market Participants (Secondary Research)
- Goal: To identify the major players or companies in the target market. This typically involves using publicly available data sources such as industry reports, market research publications, and financial statements of companies.
- Tools: Reports from firms like Gartner, Forrester, Euromonitor, Statista, IBISWorld, and others. Public financial statements, news articles, and press releases from top market players.
- Extracting Earnings of Key Market Participants
- Goal: To estimate the earnings generated from the product or service being analyzed. This step helps in understanding the revenue potential of each market player in a specific geography.
- Methods: Earnings data can be gathered from:
- Publicly available financial reports (for listed companies).
- Interviews and primary data sources from professionals, such as Directors, VPs, SVPs, etc. This is especially useful for understanding more nuanced, internal data that isn't publicly disclosed.
- Annual reports and investor presentations of key players.
- Data Collation and Development of a Relevant Data Model
- Goal: To collate inputs from both primary and secondary sources into a structured, data-driven model for market estimation. This model will incorporate key market KPIs and any independent variables relevant to the market.
- Key KPIs: These could include:
- Market size, growth rate, and demand drivers.
- Industry-specific metrics like market share, average revenue per customer (ARPC), or average deal size.
- External variables, such as economic growth rates, inflation rates, or commodity prices, that could affect the market.
- Data Modeling: Based on this data, the market forecasts are developed for the next 5 years. A combination of trend analysis, scenario modeling, and statistical regression might be used to generate projections.
- Scenario Analysis
- Goal: To test different assumptions and validate how sensitive the market is to changes in key variables (e.g., market demand, regulatory changes, technological disruptions).
- Types of Scenarios:
- Base Case: Based on current assumptions and historical data.
- Best-Case Scenario: Assuming favorable market conditions, regulatory environments, and technological advancements.
- Worst-Case Scenario: Accounting for adverse factors, such as economic downturns, stricter regulations, or unexpected disruptions.
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