Thailand Pet Products Market Report: Trends, Growth and Forecast (2026-2032)
By Product (Cat Litter, Pet Healthcare (Flea/Tick Treatments, Pet Dietary Supplements, Worming Treatments, Others), Other Pet Products (Beauty Products, Accessories, Others)), By Sales Channel (Retail Offline, Retail E-Commerce, Veterinary Clinics)
- FMCG
- Dec 2025
- VI0307
- 115
-
Thailand Pet Products Market Statistics and Insights, 2026
- Market Size Statistics
- Pet Products in Thailand is estimated at $ 205 Million.
- The market size is expected to grow to $ 385 Million by 2032.
- Market to register a CAGR of around 9.42% during 2026-32.
- Product Shares
- Other Pet Products grabbed market share of 75%.
- Competition
- More than 10 companies are actively engaged in producing Pet Products in Thailand.
- Top 5 companies acquired 10% of the market share.
- Pfizer Inc, Bayer Thai Co Ltd, Bearing Thailand Co Ltd, Mars Thailand Inc, Sherwood Chemical Co Ltd etc., are few of the top companies.
- Sales Channel
- Retail Offline grabbed 75% of the market.
Thailand Pet Products Market Outlook
Thailand pet products market will continue its high growth, driven by the growing pet population and humanisation of pets. With people increasingly viewing pets as part of their family, demand for a diverse range of pet products—from essential care to luxury and customised ones—is likely to increase steadily. End users are increasingly giving importance to pet wellbeing and comfort, which will continue to drive expenditure on grooming, toys, accessories, and pet furniture.
The $205 million market in 2025 is projected to grow to $385 million by 2032. Among the most vibrant categories driving this growth is other pet products, encompassing pet beauty products, gadgets, apparel, toys, and accessories. Cat litter is also experiencing robust growth as a result of the population growth of cats and consumers' demand for value-added and eco-friendly products.
Retail Offline channels, such as pet stores and superstores, are presently ruling the distribution map with 75% of the overall market share. They stock a vast array of products and professional advice, particularly in rural regions. Nonetheless, online retailing is picking up pace fast due to convenience, competitive prices, and greater accessibility to products.
Pet healthcare innovation will be a primary growth sector, with increasing consumers prioritizing preventive care and wellness products. Customized health solutions and intelligent technology products such as wearable devices and pet health-tracking apps will continue to drive demand in the years to come, further defining the market.

Thailand Pet Products Market Growth Driver
Increased Pet Ownership and Humanisation Drive Market Growth
The pet products market is driven primarily by the steady rise in pet adoption across the nation.. As more homes invite pets as companions or emotional support, the need for numerous pet products keeps increasing. This ranges from routine healthcare products such as flea and tick medication, toys, grooming aids, and pet furniture. The pet owners' urge to give the best care to their pets is driving consistent growth in the market.
Also, the continuous pet humanisation trend is influencing consumer lifestyles. End users are increasingly treating their pets as part of their family and are more inclined to spend on better products. These products range from orthopaedic beds, to auto-drinking fountains to play equipment. This change in attitude is resulting in increased expenditure on premium and specialist pet products, fueling market growth.
Thailand Pet Products Market Trend
Increased Interest in Personalised & Tech-Initiated Pet Care
End users are becoming increasingly conscious about the wellness and health of their Pets. Therefore, there is an increased need for customized pet healthcare products. Products are now being customized according to the breed, age, and type of health issues of a pet. This will also continue in the future, as end customers seek methods to enhance the quality and lifespan of their pets.
While this is happening, technology is increasingly contributing to pet healthcare. Some of the innovations include wearable technologies to monitor pet health, mobile applications for vet appointments, and online portals to store pet health records. These technology-based solutions are contributing to better monitoring and maintenance of pets' health by end users, further propelling innovation in the sector.
Thailand Pet Products Market Opportunity
E-Commerce Expansion to Drive Market Accessibility
Retail E-Commerce is likely to generate significant growth prospects for Thailand pet products market. Digital channels will enable brands both old and new to access more customers while keeping their costs associated with physical stores in check. The platforms will also enable product launches and facilitate newer brands to create awareness better. To consumers who are looking for specialty or hard-to-find products, particularly for exotic pets, retail e-commerce platforms will most likely be the go-to choice since local stores might not always have such products available.
Concurrently, brick-and-mortar pet stores and superstores will remain critical to product distribution. Shoppers will continue to appreciate in-store advice, product assortment, and trusted expertise. In order to compete, these retailers will likely branch out into services such as grooming and in-store veterinary clinics, which can serve as magnets to pull customers in and also generate incremental revenue.
| Report Coverage | Details |
|---|---|
| Market Forecast | 2026-32 |
| USD Value 2025 | $ 205 Million |
| USD Value 2032 | $ 385 Million |
| CAGR 2026-2032 | 9.42% |
| Largest Category | Other Pet Products segment leads with 75% market share |
| Top Drivers | Increased Pet Ownership and Humanisation Drive Market Growth |
| Top Trends | Increased Interest in Personalised & Tech-Initiated Pet Care |
| Top Opportunities | E-Commerce Expansion to Drive Market Accessibility |
| Key Players | Pfizer Inc, Bayer Thai Co Ltd, Bearing Thailand Co Ltd, Mars Thailand Inc, Sherwood Chemical Co Ltd, Merial Ltd, Pampet Partnership Ltd, Hunter Group Ltd, Hartz Mountain Corp and Others. |
Thailand Pet Products Market Segmentation Analysis

By Product
- Cat Litter
- Pet Healthcare
- Other Pet Products
The most heavily penetrated segment in under the product channel is Other Pet Products, which captured 75% of the market in current value terms in 2025. Such a category encompasses lots of different products meant for all pet types, including pet beauty products, gadgets, accessories, pet furniture, leashes, feeding bowls, aquatic equipment, and cages. The diversity of products in this segment makes it the dominant category in the Thailand pet products market.
As people build stronger relationships with their pets, the demand for products enhancing this relationship is on the rise, such as pet clothing, toys, and games. This emotional bond makes Other Pet Products the most vibrant and most rapidly growing product channel in the marketplace. The abundance and popularity of these products guarantee that the segment will remain the leader among the product channels.
By Sales Channel
- Retail Offline
- Retail E-Commerce
- Veterinary Clinics
The most prevalent segment in terms of market share in the sales channel is Retail Offline, which held 75% of the market in the review period. This is primarily because pet shops and superstores have a wide presence and are easily available throughout Thailand. They carry all types of pet products and tend to be the most accessible choice for pet owners in areas outside Bangkok. Their extensive product line provides them with a popular destination for frequent buying.
For pet shops and superstores in most regions, sales outlets are complemented by roles as community pet care centers. These stores offer useful advice and product suggestions, such as health-related supplies, rendering them a single-stop service center for pet owners. For local small businesses, particularly in locations other than urban areas, these stores are still principal distribution centers, further emphasizing the vigor of the retail offline channel.
Top Companies in Thailand Pet Products Market
The top companies operating in the market include Pfizer Inc, Bayer Thai Co Ltd, Bearing Thailand Co Ltd, Mars Thailand Inc, Sherwood Chemical Co Ltd, Merial Ltd, Pampet Partnership Ltd, Hunter Group Ltd, Hartz Mountain Corp, etc., are the top players operating in the Thailand Pet Products Market.
Frequently Asked Questions
Related Report
1. Market Segmentation
1.1. Research Scope
1.2. Research Methodology
1.3. Definitions and Assumptions
2. Executive Summary
3. Thailand Pet Products Market Policies, Regulations, and Standards
4. Thailand Pet Products Market Dynamics
4.1. Growth Factors
4.2. Challenges
4.3. Trends
4.4. Opportunities
5. Thailand Pet Products Market Statistics, 2022-2032F
5.1. Market Size & Growth Outlook
5.1.1.By Revenues in US$ Million
5.2. Market Segmentation & Growth Outlook
5.2.1.By Product
5.2.1.1. Cat Litter- Market Insights and Forecast 2022-2032, USD Million
5.2.1.2. Pet Healthcare- Market Insights and Forecast 2022-2032, USD Million
5.2.1.2.1. Flea/Tick Treatments- Market Insights and Forecast 2022-2032, USD Million
5.2.1.2.2. Pet Dietary Supplements- Market Insights and Forecast 2022-2032, USD Million
5.2.1.2.3. Worming Treatments- Market Insights and Forecast 2022-2032, USD Million
5.2.1.2.4. Others- Market Insights and Forecast 2022-2032, USD Million
5.2.1.3. Other Pet Products- Market Insights and Forecast 2022-2032, USD Million
5.2.1.3.1. Beauty Products- Market Insights and Forecast 2022-2032, USD Million
5.2.1.3.2. Accessories- Market Insights and Forecast 2022-2032, USD Million
5.2.1.3.3. Others- Market Insights and Forecast 2022-2032, USD Million
5.2.2.By Sales Channel
5.2.2.1. Retail Offline- Market Insights and Forecast 2022-2032, USD Million
5.2.2.2. Retail E-Commerce- Market Insights and Forecast 2022-2032, USD Million
5.2.2.3. Veterinary Clinics- Market Insights and Forecast 2022-2032, USD Million
5.2.3.By Competitors
5.2.3.1. Competition Characteristics
5.2.3.2. Market Share & Analysis
6. Thailand Cat Litter Products Market Statistics, 2022-2032F
6.1. Market Size & Growth Outlook
6.1.1.By Revenues in US$ Million
6.2. Market Segmentation & Growth Outlook
6.2.1.By Sales Channel- Market Insights and Forecast 2022-2032, USD Million
7. Thailand Pet Healthcare Market Statistics, 2022-2032F
7.1. Market Size & Growth Outlook
7.1.1.By Revenues in US$ Million
7.2. Market Segmentation & Growth Outlook
7.2.1.By Product- Market Insights and Forecast 2022-2032, USD Million
7.2.2.By Sales Channel- Market Insights and Forecast 2022-2032, USD Million
8. Thailand Other Pet Products Market Statistics, 2022-2032F
8.1. Market Size & Growth Outlook
8.1.1.By Revenues in US$ Million
8.2. Market Segmentation & Growth Outlook
8.2.1.By Product- Market Insights and Forecast 2022-2032, USD Million
8.2.2.By Sales Channel- Market Insights and Forecast 2022-2032, USD Million
9. Competitive Outlook
9.1. Company Profiles
9.1.1.Mars Thailand Inc
9.1.1.1. Business Description
9.1.1.2. Product Portfolio
9.1.1.3. Collaborations & Alliances
9.1.1.4. Recent Developments
9.1.1.5. Financial Details
9.1.1.6. Others
9.1.2.Sherwood Chemical Co Ltd
9.1.2.1. Business Description
9.1.2.2. Product Portfolio
9.1.2.3. Collaborations & Alliances
9.1.2.4. Recent Developments
9.1.2.5. Financial Details
9.1.2.6. Others
9.1.3.Merial Ltd
9.1.3.1. Business Description
9.1.3.2. Product Portfolio
9.1.3.3. Collaborations & Alliances
9.1.3.4. Recent Developments
9.1.3.5. Financial Details
9.1.3.6. Others
9.1.4.Pampet Partnership Ltd
9.1.4.1. Business Description
9.1.4.2. Product Portfolio
9.1.4.3. Collaborations & Alliances
9.1.4.4. Recent Developments
9.1.4.5. Financial Details
9.1.4.6. Others
9.1.5.Hunter Group Ltd
9.1.5.1. Business Description
9.1.5.2. Product Portfolio
9.1.5.3. Collaborations & Alliances
9.1.5.4. Recent Developments
9.1.5.5. Financial Details
9.1.5.6. Others
9.1.6.Pfizer Inc
9.1.6.1. Business Description
9.1.6.2. Product Portfolio
9.1.6.3. Collaborations & Alliances
9.1.6.4. Recent Developments
9.1.6.5. Financial Details
9.1.6.6. Others
9.1.7.Bayer Thai Co Ltd
9.1.7.1. Business Description
9.1.7.2. Product Portfolio
9.1.7.3. Collaborations & Alliances
9.1.7.4. Recent Developments
9.1.7.5. Financial Details
9.1.7.6. Others
9.1.8.Bearing Thailand Co Ltd
9.1.8.1. Business Description
9.1.8.2. Product Portfolio
9.1.8.3. Collaborations & Alliances
9.1.8.4. Recent Developments
9.1.8.5. Financial Details
9.1.8.6. Others
9.1.9.Hartz Mountain Corp
9.1.9.1. Business Description
9.1.9.2. Product Portfolio
9.1.9.3. Collaborations & Alliances
9.1.9.4. Recent Developments
9.1.9.5. Financial Details
9.1.9.6. Others
10. Disclaimer
| Segment | Sub-Segment |
|---|---|
| By Product |
|
| By Sales Channel |
|
Research Methodology
This study followed a structured approach comprising four key phases to assess the size and scope of the electro-oxidation market. The process began with thorough secondary research to collect data on the target market, related markets, and broader industry context. These findings, along with preliminary assumptions and estimates, were then validated through extensive primary research involving industry experts from across the value chain. To calculate the overall market size, both top-down and bottom-up methodologies were employed. Finally, market segmentation and data triangulation techniques were applied to refine and validate segment-level estimations.
Secondary Research
The secondary research phase involved gathering data from a wide range of credible and published sources. This step helped in identifying industry trends, defining market segmentation, and understanding the market landscape and value chain.
Sources consulted during this phase included:
- Company annual reports, investor presentations, and press releases
- Industry white papers and certified publications
- Trade directories and market-recognized databases
- Articles from authoritative authors and reputable journals
- Gold and silver standard websites
Secondary research was critical in mapping out the industry's value chain and monetary flow, identifying key market segments, understanding regional variations, and tracking significant industry developments.
Other key sources:
- Financial disclosures
- Industry associations and trade bodies
- News outlets and business magazines
- Academic journals and research studies
- Paid industry databases
Primary Research
To validate secondary data and gain deeper market insights, primary research was conducted with key stakeholders across both the supply and demand sides of the market.
On the demand side, participants included decision-makers and influencers from end-user industries—such as CIOs, CTOs, and CSOs—who provided first-hand perspectives on market needs, product usage, and future expectations.
On the supply side, interviews were conducted with manufacturers, industry associations, and institutional participants to gather insights into current offerings, product pipelines, and market challenges.
Primary interviews provided critical inputs such as:
- Market size and revenue data
- Product and service breakdowns
- Market forecasts
- Regional and application-specific trends
Stakeholders consulted included:
- Leading OEM and solution providers
- Channel and distribution partners
- End users across various applications
- Independent consultants and industry specialists
Market Size Estimation and Data Triangulation
- Identifying Key Market Participants (Secondary Research)
- Goal: To identify the major players or companies in the target market. This typically involves using publicly available data sources such as industry reports, market research publications, and financial statements of companies.
- Tools: Reports from firms like Gartner, Forrester, Euromonitor, Statista, IBISWorld, and others. Public financial statements, news articles, and press releases from top market players.
- Extracting Earnings of Key Market Participants
- Goal: To estimate the earnings generated from the product or service being analyzed. This step helps in understanding the revenue potential of each market player in a specific geography.
- Methods: Earnings data can be gathered from:
- Publicly available financial reports (for listed companies).
- Interviews and primary data sources from professionals, such as Directors, VPs, SVPs, etc. This is especially useful for understanding more nuanced, internal data that isn't publicly disclosed.
- Annual reports and investor presentations of key players.
- Data Collation and Development of a Relevant Data Model
- Goal: To collate inputs from both primary and secondary sources into a structured, data-driven model for market estimation. This model will incorporate key market KPIs and any independent variables relevant to the market.
- Key KPIs: These could include:
- Market size, growth rate, and demand drivers.
- Industry-specific metrics like market share, average revenue per customer (ARPC), or average deal size.
- External variables, such as economic growth rates, inflation rates, or commodity prices, that could affect the market.
- Data Modeling: Based on this data, the market forecasts are developed for the next 5 years. A combination of trend analysis, scenario modeling, and statistical regression might be used to generate projections.
- Scenario Analysis
- Goal: To test different assumptions and validate how sensitive the market is to changes in key variables (e.g., market demand, regulatory changes, technological disruptions).
- Types of Scenarios:
- Base Case: Based on current assumptions and historical data.
- Best-Case Scenario: Assuming favorable market conditions, regulatory environments, and technological advancements.
- Worst-Case Scenario: Accounting for adverse factors, such as economic downturns, stricter regulations, or unexpected disruptions.
Partnering With Industry Leaders to Drive Growth
Our mission is to deliver intelligence that matters. By combining data, analysis, and industry expertise, we enable organizations to make smarter, faster, and more impactful decisions. Whether it’s a Fortune 500 company or a high-growth startup, businesses trust us to provide clarity in an ever-evolving marketplace.