Thailand Pet Care Market Report: Trends, Growth and Forecast (2026-2032)
By Product (Pet Food (Dry Food, Wet Food, Treats & Mixers), Pet Products (Cat Litter, Pet Healthcare (Veterinary Diets, Probiotics and Supplements, Tele-health Services)), Services (Veterinary Clinics, Pet Insurance, Boarding, Day-Care, and Training), Grooming and Hygiene (Shampoos and Conditioners, Brushes and Combs, Clippers and Scissors)), By Pet Type (Dog, Cat, Others), By Sales Channel (Retail Offline, Retail E-Commerce, Veterinary Clinics)
- Food & Beverage
- Nov 2025
- VI0377
- 110
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Thailand Pet Care Market Statistics and Insights, 2026
- Market Size Statistics
- Pet Care in Thailand is estimated at $ 2.05 Billion.
- The market size is expected to grow to $ 4.03 Billion by 2032.
- Market to register a CAGR of around 10.14% during 2026-32.
- Product Shares
- Pet Food grabbed market share of 85%.
- Pet Food to witness a volume CAGR of around 5.71%.
- Competition
- More than 20 companies are actively engaged in producing Pet Care in Thailand.
- Top 5 companies acquired 45% of the market share.
- Unicord PCL, International Pet Food Co Ltd, I-Tail Corp PCL, Mars Thailand Inc, Perfect Companion Co Ltd etc., are few of the top companies.
- Sales Channel
- Retail Offline grabbed 75% of the market.
Thailand Pet Care Market Outlook
The Thailand pet care market, currently worth around USD 2.05 billion, has a strong growth potential, reaching USD 4.03 billion by the year 2032. This is to be spurred mainly by increasing numbers of pet dogs and cats, and dog and cat food remaining the top sectors. Pet food will experience a steady volume CAGR of around 5.71% with the shift from the use of table scraps to prepared meals and increasing interest in balanced nutrition for animals. Delays in children on account of high living costs will also contribute to growth in End usership, pushing sales throughout pet care. Mid-range dog food and cat food will remain the most in-demand category throughout the forecast period. Since most consumers are under stress due to increasing living costs, demand for quality but affordable choices will persist. Mid-tier brands will keep premiumising, pushing up their formulations to compete with premium products at lower price points. Premium brands will then innovate with new features to stay in position, leading to lively competition and greater variety for End users.
Other pet products, apart from food, are also set to experience high growth. Increasing concern for pet health and wellbeing will fuel spending on dietary supplements, orthopaedic beds, toys, grooming products, and even pet clothing. Social media trends will also be set to fuel this trend, as owners look to upgrade both the lifestyle and appearance of their pets.
Retail Offline now command about 75% of the market and will continue to dominate, bolstered by superstores broad ranges of products and pet shops advice role. Retail E-commerce, though, is set to expand most rapidly. Internet sites, with frequent promotional offers and improved product variety, will increasingly be favored, while most pet shops and superstores are adopting omnichannel tactics to cover both online and offline demand.
Thailand Pet Care Market Growth Driver
Increased Pet Health Awareness Driving Market Growth
Increased awareness about pet health is driving strong growth in Thailand pet care Market. End users are becoming more conscious of the importance of proper nourishment, and this is creating a definite trend away from table scraps to prepared food. This is an increasing trend for balanced diet products that provide long-term health for pets. The demand among End users for such products to pay a higher price is slowly boosting sales of dog and cat food, which remain at the core of the market.
More over, the intense emotional bond between owners and pets is driving this trend. End users are considering pets as family and are placing value on products that result in healthier and happier lives. This consciousness is translating into spend, leading to consistent demand for high-quality pet food and health solutions, and making pet health a major growth driver of the market.
Thailand Pet Care Market Trend
Premiumisation Consolidating the Mid-Priced Segment
Premiumisation is an emerging trend within Thailand pet care market, especially within the mid-range category of dog and cat food. As living costs increase and economic instability clouds prospects, End users are turning away from premium products to more economic alternatives that promise quality and nutritional value. Local companies have responded by elevating their products, introducing features like better ingredients, functional attributes, and new-age formulations more commonly found in premium brands. This allows consumers to indulge in premium products without having to pay premium prices.
Therefore, the mid-range category is now the most popular option, striking an appropriate balance between price and quality. End users are frugal with their expenditure but remain determined to deliver fundamental care for their pets. The convenience and added value offered by mid-range products are making this segment solidify its position, becoming a key growth and innovation driver of the Thailand pet care market.
Thailand Pet Care Market Opportunity
Increasing Scope of Retail E-commerce
Retail E-commerce will be a major driver of growth in the market as it continues to attract more End users seeking convenience, choice, and greater value. Shopee and Lazada will continue to offer discounts, promotions, and wide product ranges, allowing End users to compare prices and experiment with new brands. It will also encourage smaller and newer producers to bring products online, allowing them to reach more End users without the costs associated with traditional retail.
Moreover, pet shops and superstores deployment of omnichannel models will continue to fuel the trend. Through the combination of their established on-the-ground presence with retail e-commerce platforms, these players will establish consumer trust and make buyers more willing to make purchasing decisions digitally. With benefits including subscription schemes, home delivery, and improved payment facilities, Retail E-commerce will unleash high potential for long-term development in Thailand pet care market.
Thailand Pet Care Market Segmentation Analysis
By Sales Channel
- Retail Offline
- Retail E-Commerce
- Veterinary Clinics
The largest market share within the sales channel is maintained by the Retail Offline segment, which had about 75% market share. Pet stores and superstores remain the biggest contributors to this category, with everything from economy to ultra-premium goods and foods available. They also function as advisory stores, since most endusers look up to shop owners for product advice and healthcare tips. In addition, certain pet stores and superstores are one-stop centers of service by offering pharmacy services and pet health care products, further solidifying their market position.
Hypermarkets and supermarkets also play a considerable part in retail offline purchases, particularly of pet food. Their modern shopping environment and the convenience of purchasing pet food with groceries draw in many end users. Their share is dwindling gradually as more consumers take advantage of the broader array of specialist products and services provided by pet shops and superstores and the rising convenience of online outlets.
Top Companies in Thailand Pet Care Market
The top companies operating in the market include Unicord PCL, International Pet Food Co Ltd, I-Tail Corp PCL, Mars Thailand Inc, Perfect Companion Co Ltd, Royal Canin (Thailand) Co Ltd, Betagro Agro Group PCL, Nestlé Purina PetCare Co, Pet Protect Food Co Ltd, Hill's Pet Nutrition Inc, etc., are the top players operating in the Thailand Pet Care Market.
Frequently Asked Questions
Related Report
1. Market Segmentation
1.1. Research Scope
1.2. Research Methodology
1.3. Definitions and Assumptions
2. Executive Summary
3. Thailand Pet Care Market Policies, Regulations, and Standards
4. Thailand Pet Care Market Dynamics
4.1. Growth Factors
4.2. Challenges
4.3. Trends
4.4. Opportunities
5. Thailand Pet Care Market Statistics, 2022-2032F
5.1. Market Size & Growth Outlook
5.1.1.By Revenues in US$ Million
5.2. Market Segmentation & Growth Outlook
5.2.1.By Product
5.2.1.1. Pet Food- Market Insights and Forecast 2022-2032, USD Million
5.2.1.1.1. Dry Food- Market Insights and Forecast 2022-2032, USD Million
5.2.1.1.2. Wet Food- Market Insights and Forecast 2022-2032, USD Million
5.2.1.1.3. Treats & Mixers- Market Insights and Forecast 2022-2032, USD Million
5.2.1.2. Pet Products- Market Insights and Forecast 2022-2032, USD Million
5.2.1.2.1. Cat Litter- Market Insights and Forecast 2022-2032, USD Million
5.2.1.2.2. Pet Healthcare- Market Insights and Forecast 2022-2032, USD Million
5.2.1.2.2.1. Veterinary Diets- Market Insights and Forecast 2022-2032, USD Million
5.2.1.2.2.2. Probiotics and Supplements- Market Insights and Forecast 2022-2032, USD Million
5.2.1.2.2.3. Tele-health Services- Market Insights and Forecast 2022-2032, USD Million
5.2.1.3. Services- Market Insights and Forecast 2022-2032, USD Million
5.2.1.3.1. Veterinary Clinics- Market Insights and Forecast 2022-2032, USD Million
5.2.1.3.2. Pet Insurance- Market Insights and Forecast 2022-2032, USD Million
5.2.1.3.3. Boarding, Day-Care, and Training- Market Insights and Forecast 2022-2032, USD Million
5.2.1.4. Grooming and Hygiene- Market Insights and Forecast 2022-2032, USD Million
5.2.1.4.1. Shampoos and Conditioners- Market Insights and Forecast 2022-2032, USD Million
5.2.1.4.2. Brushes and Combs- Market Insights and Forecast 2022-2032, USD Million
5.2.1.4.3. Clippers and Scissors- Market Insights and Forecast 2022-2032, USD Million
5.2.2.By Pet Type
5.2.2.1. Dog- Market Insights and Forecast 2022-2032, USD Million
5.2.2.2. Cat- Market Insights and Forecast 2022-2032, USD Million
5.2.2.3. Others- Market Insights and Forecast 2022-2032, USD Million
5.2.3.By Sales Channel
5.2.3.1. Retail Offline- Market Insights and Forecast 2022-2032, USD Million
5.2.3.2. Retail E-Commerce- Market Insights and Forecast 2022-2032, USD Million
5.2.3.3. Veterinary Clinics- Market Insights and Forecast 2022-2032, USD Million
5.2.4.By Competitors
5.2.4.1. Competition Characteristics
5.2.4.2. Market Share & Analysis
6. Thailand Pet Food Market Statistics, 2022-2032F
6.1. Market Size & Growth Outlook
6.1.1.By Revenues in US$ Million
6.1.2.By Quantity Sold in Kilo Tons
6.2. Market Segmentation & Growth Outlook
6.2.1.By Product- Market Insights and Forecast 2022-2032, USD Million
6.2.2.By Pet Type- Market Insights and Forecast 2022-2032, USD Million
6.2.3.By Sales Channel- Market Insights and Forecast 2022-2032, USD Million
7. Thailand Pet Product Market Statistics, 2022-2032F
7.1. Market Size & Growth Outlook
7.1.1.By Revenues in US$ Million
7.2. Market Segmentation & Growth Outlook
7.2.1.By Product- Market Insights and Forecast 2022-2032, USD Million
7.2.2.By Pet Type- Market Insights and Forecast 2022-2032, USD Million
7.2.3.By Sales Channel- Market Insights and Forecast 2022-2032, USD Million
8. Thailand Pet Care Service Market Statistics, 2022-2032F
8.1. Market Size & Growth Outlook
8.1.1.By Revenues in US$ Million
8.2. Market Segmentation & Growth Outlook
8.2.1.By Services- Market Insights and Forecast 2022-2032, USD Million
8.2.2.By Pet Type- Market Insights and Forecast 2022-2032, USD Million
8.2.3.By Sales Channel- Market Insights and Forecast 2022-2032, USD Million
9. Thailand Grooming and Hygiene Pet Care Market Statistics, 2022-2032F
9.1. Market Size & Growth Outlook
9.1.1.By Revenues in US$ Million
9.2. Market Segmentation & Growth Outlook
9.2.1.By Product- Market Insights and Forecast 2022-2032, USD Million
9.2.2.By Pet Type- Market Insights and Forecast 2022-2032, USD Million
9.2.3.By Sales Channel- Market Insights and Forecast 2022-2032, USD Million
10. Competitive Outlook
10.1. Company Profiles
10.1.1. Perfect Companion Co Ltd
10.1.1.1. Business Description
10.1.1.2. Product Portfolio
10.1.1.3. Collaborations & Alliances
10.1.1.4. Recent Developments
10.1.1.5. Financial Details
10.1.1.6. Others
10.1.2. Mars Thailand Inc
10.1.2.1. Business Description
10.1.2.2. Product Portfolio
10.1.2.3. Collaborations & Alliances
10.1.2.4. Recent Developments
10.1.2.5. Financial Details
10.1.2.6. Others
10.1.3. Royal Canin (Thailand) Co Ltd
10.1.3.1. Business Description
10.1.3.2. Product Portfolio
10.1.3.3. Collaborations & Alliances
10.1.3.4. Recent Developments
10.1.3.5. Financial Details
10.1.3.6. Others
10.1.4. Betagro Agro Group PCL
10.1.4.1. Business Description
10.1.4.2. Product Portfolio
10.1.4.3. Collaborations & Alliances
10.1.4.4. Recent Developments
10.1.4.5. Financial Details
10.1.4.6. Others
10.1.5. Nestlé Purina PetCare Co
10.1.5.1. Business Description
10.1.5.2. Product Portfolio
10.1.5.3. Collaborations & Alliances
10.1.5.4. Recent Developments
10.1.5.5. Financial Details
10.1.5.6. Others
10.1.6. Unicord PCL
10.1.6.1. Business Description
10.1.6.2. Product Portfolio
10.1.6.3. Collaborations & Alliances
10.1.6.4. Recent Developments
10.1.6.5. Financial Details
10.1.6.6. Others
10.1.7. International Pet Food Co Ltd
10.1.7.1. Business Description
10.1.7.2. Product Portfolio
10.1.7.3. Collaborations & Alliances
10.1.7.4. Recent Developments
10.1.7.5. Financial Details
10.1.7.6. Others
10.1.8. I-Tail Corp PCL
10.1.8.1. Business Description
10.1.8.2. Product Portfolio
10.1.8.3. Collaborations & Alliances
10.1.8.4. Recent Developments
10.1.8.5. Financial Details
10.1.8.6. Others
10.1.9. Pet Protect Food Co Ltd
10.1.9.1. Business Description
10.1.9.2. Product Portfolio
10.1.9.3. Collaborations & Alliances
10.1.9.4. Recent Developments
10.1.9.5. Financial Details
10.1.9.6. Others
10.1.10. Hill's Pet Nutrition Inc
10.1.10.1.Business Description
10.1.10.2.Product Portfolio
10.1.10.3.Collaborations & Alliances
10.1.10.4.Recent Developments
10.1.10.5.Financial Details
10.1.10.6.Others
11. Disclaimer
| Segment | Sub-Segment |
|---|---|
| By Product |
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| By Pet Type |
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| By Sales Channel |
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Research Methodology
This study followed a structured approach comprising four key phases to assess the size and scope of the electro-oxidation market. The process began with thorough secondary research to collect data on the target market, related markets, and broader industry context. These findings, along with preliminary assumptions and estimates, were then validated through extensive primary research involving industry experts from across the value chain. To calculate the overall market size, both top-down and bottom-up methodologies were employed. Finally, market segmentation and data triangulation techniques were applied to refine and validate segment-level estimations.
Secondary Research
The secondary research phase involved gathering data from a wide range of credible and published sources. This step helped in identifying industry trends, defining market segmentation, and understanding the market landscape and value chain.
Sources consulted during this phase included:
- Company annual reports, investor presentations, and press releases
- Industry white papers and certified publications
- Trade directories and market-recognized databases
- Articles from authoritative authors and reputable journals
- Gold and silver standard websites
Secondary research was critical in mapping out the industry's value chain and monetary flow, identifying key market segments, understanding regional variations, and tracking significant industry developments.
Other key sources:
- Financial disclosures
- Industry associations and trade bodies
- News outlets and business magazines
- Academic journals and research studies
- Paid industry databases
Primary Research
To validate secondary data and gain deeper market insights, primary research was conducted with key stakeholders across both the supply and demand sides of the market.
On the demand side, participants included decision-makers and influencers from end-user industries—such as CIOs, CTOs, and CSOs—who provided first-hand perspectives on market needs, product usage, and future expectations.
On the supply side, interviews were conducted with manufacturers, industry associations, and institutional participants to gather insights into current offerings, product pipelines, and market challenges.
Primary interviews provided critical inputs such as:
- Market size and revenue data
- Product and service breakdowns
- Market forecasts
- Regional and application-specific trends
Stakeholders consulted included:
- Leading OEM and solution providers
- Channel and distribution partners
- End users across various applications
- Independent consultants and industry specialists
Market Size Estimation and Data Triangulation
- Identifying Key Market Participants (Secondary Research)
- Goal: To identify the major players or companies in the target market. This typically involves using publicly available data sources such as industry reports, market research publications, and financial statements of companies.
- Tools: Reports from firms like Gartner, Forrester, Euromonitor, Statista, IBISWorld, and others. Public financial statements, news articles, and press releases from top market players.
- Extracting Earnings of Key Market Participants
- Goal: To estimate the earnings generated from the product or service being analyzed. This step helps in understanding the revenue potential of each market player in a specific geography.
- Methods: Earnings data can be gathered from:
- Publicly available financial reports (for listed companies).
- Interviews and primary data sources from professionals, such as Directors, VPs, SVPs, etc. This is especially useful for understanding more nuanced, internal data that isn't publicly disclosed.
- Annual reports and investor presentations of key players.
- Data Collation and Development of a Relevant Data Model
- Goal: To collate inputs from both primary and secondary sources into a structured, data-driven model for market estimation. This model will incorporate key market KPIs and any independent variables relevant to the market.
- Key KPIs: These could include:
- Market size, growth rate, and demand drivers.
- Industry-specific metrics like market share, average revenue per customer (ARPC), or average deal size.
- External variables, such as economic growth rates, inflation rates, or commodity prices, that could affect the market.
- Data Modeling: Based on this data, the market forecasts are developed for the next 5 years. A combination of trend analysis, scenario modeling, and statistical regression might be used to generate projections.
- Scenario Analysis
- Goal: To test different assumptions and validate how sensitive the market is to changes in key variables (e.g., market demand, regulatory changes, technological disruptions).
- Types of Scenarios:
- Base Case: Based on current assumptions and historical data.
- Best-Case Scenario: Assuming favorable market conditions, regulatory environments, and technological advancements.
- Worst-Case Scenario: Accounting for adverse factors, such as economic downturns, stricter regulations, or unexpected disruptions.
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