Thailand Cat Food Market Report: Trends, Growth and Forecast (2025-2030)
By Product (Wet Cat Food, Dry Cat Food, Treats and Mixers), By Nature (Organic, Conventional), By Ingredient (Animal Derivatives, Plant Derivatives), By Pricing (Economy, Mid-Priced, Premium), By Pet Type (Kitten/Pup, Adult, Senior), By Packaging (Pouches, Bags, Folding cartons, Tubs & Cups, Can, Bottles & jars), By Sales Channel (Retail Channels, Non-Retail Channels)
- Food & Beverage
- Dec 2025
- VI0161
- 117
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Thailand Cat Food Market Statistics and Insights, 2025
- Market Size Statistics
- Cat Food in Thailand is estimated at $ 735 Million.
- The market size is expected to grow to $ 1.71 Billion by 2030.
- Market to register a CAGR of around 15.11% during 2025-30.
- Product Shares
- Dry Cat Food grabbed market share of 60%.
- Dry Cat Food to witness a volume CAGR of around 9.1%.
- Competition
- More than 20 companies are actively engaged in producing Cat Food in Thailand.
- Top 5 companies acquired 55% of the market share.
- I-Tail Corp PCL, Pet Protect Food Co Ltd, Thai Inaba Foods Co Ltd, Mars Thailand Inc, Perfect Companion Co Ltd etc., are few of the top companies.
- Sales Channel
- Retail Channels grabbed 90% of the market.
Thailand Cat Food Market Outlook
The Thailand cat food market is anticipated to maintain its robust growth pace between 2025 and 2030, driven by an increasing number of pet cats, particularly in urban districts. Cats are becoming more popular as convenient pets among urban residents, particularly single-person families and couples without children. This has contributed to increased demand for cat food, with cat owners increasingly being sensitive to quality and nutrition.
Although premium cat food brands are experiencing vigorous growth, the mid-range segment is currently the largest segment by sales. This is mostly because of the increasing cost of living, which is influencing spending behavior nationwide. To address this, several cat food brands are embracing a premium image in the mid-range segment. They are slowly moving to these mid-range premium versions and mixing them with their current products or replacing their entire range, indicating an evident trend of premiumisation in price-sensitive households.
Local players are becoming dominant winners, presenting innovative, quality products at affordable prices. Players such as Kaniva, Lifemate, and Petheria are gaining popularity as they are able to address market needs with better product positioning and more aggressive marketing. Large global brands, on the other hand, are falling behind due to their less dynamic innovation and decision-making pace.
Distribution is also changing, with retail e-commerce and pet specialty retailers gaining share at the expense of hypermarkets. E-commerce, in especially, is increasing fast owing to its convenience, promotions, and capacity to introduce new brands. With increased consumers focusing on both value and quality, the market is poised to continue being competitive, with local mid-priced brands driving innovation and growth.
Thailand Cat Food Market Growth Driver
The increasing number of cat adoptions in Thailand is powering high and steady demand for cat food. As more and more families bring cats home, the demand for appropriate food for them continues to grow. This natural expansion is aided by the growing pet cat population, which is the primary driver influencing the growth of the market.
Meanwhile, Thailand pet owners are also learning to pay more attention to their pets' nutrition. Affected by the humanisation trend for pets and growing information regarding nutrition, consumers are turning to higher-end but affordable food. This shift in behaviour favors brands with products containing high-quality ingredients and supplementary health benefits, particularly those with specific dietary requirements.
Thailand Cat Food Market Trend
Local mid-range cat food brands are also emphasizing innovation, providing products that reflect the quality and advantage of premium brands but at a lower price. These players are launching new product concepts and forms that resonate with changing consumer tastes. Their adaptability and strong knowledge of local tastes enable them to quickly follow trends and better reach Thailand cat owners who are growing more discerning in their buying habits.
In contrast to larger multinational brands, which tend to have slow internal processes, local competitors are best placed to pioneer with new launches and timely reforms. Therefore, consumers are beginning to anticipate ongoing innovation and variety in mid-priced brands. This increased emphasis on affordable but good-quality products is changing the market dynamics and impacting purchasing decisions throughout Thailand's cat food industry.
Thailand Cat Food Market Opportunity
E-commerce will be likely to pick up momentum in 2025–2030 when platforms will continue to provide good discounts and promotions to enhance customer retention. Those incentives will find value and convenience-seeking cat owners attracted to them. Concurrently, online platforms will emerge as an important arena for launching new brands and manufacturers, giving them exposure in a competitive environment.
The comparatively low barrier to entry in online shopping will enable new contenders to come into the market without spending too much on brick-and-mortar stores. New brands will also enjoy digital platforms like social media and targeted advertisements to reach their target audience in a short while. Consequently, online shopping will be instrumental in assisting new entrants in gaining brand recognition and engaging with customers more efficiently, unlocking new avenues in the cat food market.
| Report Coverage | Details |
|---|---|
| Market Forecast | 2025-30 |
| USD Value 2024 | $ 735 Million |
| USD Value 2030 | $ 1.71 Billion |
| CAGR 2025-2030 | 15.11% |
| Largest Category | Dry Cat Food segment leads with 60% market share |
| Top Drivers | Rising Cat Adoption and Informed Purchasing Driving Market Growth |
| Top Trends | Local Brands Drive Innovation in Product Development |
| Top Opportunities | E-Commerce Expansion to Drive Future Market Prospects |
| Key Players | I-Tail Corp PCL, Pet Protect Food Co Ltd, Thai Inaba Foods Co Ltd, Mars Thailand Inc, Perfect Companion Co Ltd, Nestlé Purina PetCare Co, Unicord PCL, Royal Canin (Thailand) Co Ltd, Asian Alliance International PCL, International Pet Food Co Ltd and Others. |
Thailand Cat Food Market Segmentation Analysis
The retail segment has the largest market share in the sales channel, with hypermarkets being the dominant distribution channel for cat food in Thailand. The stores provide convenience as consumers can purchase cat food when they get their normal groceries. Hypermarkets carry a large variety of well-known brands and often have promotions to generate sales. Yet, they are increasingly losing market share to pet shops and superstores, growing in prominence particularly outside Bangkok. These stores serve price-conscious consumers who opt for economy and value brands, providing them with a broad range of products, including those with special dietary requirements.
Retail e-commerce is the most vibrant and speediest-growing channel of distribution for Thailand's cat food industry. It is fueled by shifting consumption patterns that began during the pandemic. Consumers currently opt for the convenience of web-based platforms such as Shopee and Lazada, which provide monthly vouchers, promotions, and exposure to various brands. New entrants are also facilitated by e-commerce through provision of uncomplicated access to numerous customers.
Top Companies in Thailand Cat Food Market
The top companies operating in the market include I-Tail Corp PCL, Pet Protect Food Co Ltd, Thai Inaba Foods Co Ltd, Mars Thailand Inc, Perfect Companion Co Ltd, Nestlé Purina PetCare Co, Unicord PCL, Royal Canin (Thailand) Co Ltd, Asian Alliance International PCL, International Pet Food Co Ltd, etc., are the top players operating in the Thailand Cat Food Market.
Frequently Asked Questions
Related Report
1. Market Segmentation
1.1. Research Scope
1.2. Research Methodology
1.3. Definitions and Assumptions
2. Executive Summary
3. Thailand Cat Food Market Policies, Regulations, and Standards
4. Thailand Cat Food Market Dynamics
4.1. Growth Factors
4.2. Challenges
4.3. Trends
4.4. Opportunities
5. Thailand Cat Food Market Statistics, 2020-2030F
5.1. Market Size & Growth Outlook
5.1.1.By Revenues in US$ Million
5.1.2.By Quantity Sold in Kilo Tons
5.2. Market Segmentation & Growth Outlook
5.2.1.By Product
5.2.1.1. Wet Cat Food- Market Insights and Forecast 2020-2030, USD Million
5.2.1.2. Dry Cat Food- Market Insights and Forecast 2020-2030, USD Million
5.2.1.3. Treats and Mixers- Market Insights and Forecast 2020-2030, USD Million
5.2.2.By Nature
5.2.2.1. Organic- Market Insights and Forecast 2020-2030, USD Million
5.2.2.2. Conventional- Market Insights and Forecast 2020-2030, USD Million
5.2.3.By Ingredient
5.2.3.1. Animal Derivatives- Market Insights and Forecast 2020-2030, USD Million
5.2.3.2. Plant Derivatives- Market Insights and Forecast 2020-2030, USD Million
5.2.4.By Pricing
5.2.4.1. Economy- Market Insights and Forecast 2020-2030, USD Million
5.2.4.2. Mid-Priced- Market Insights and Forecast 2020-2030, USD Million
5.2.4.3. Premium- Market Insights and Forecast 2020-2030, USD Million
5.2.5.By Pet Type
5.2.5.1. Kitten/Pup- Market Insights and Forecast 2020-2030, USD Million
5.2.5.2. Adult- Market Insights and Forecast 2020-2030, USD Million
5.2.5.3. Senior- Market Insights and Forecast 2020-2030, USD Million
5.2.6.By Packaging
5.2.6.1. Pouches- Market Insights and Forecast 2020-2030, USD Million
5.2.6.2. Bags- Market Insights and Forecast 2020-2030, USD Million
5.2.6.3. Folding cartons- Market Insights and Forecast 2020-2030, USD Million
5.2.6.4. Tubs & Cups- Market Insights and Forecast 2020-2030, USD Million
5.2.6.5. Can- Market Insights and Forecast 2020-2030, USD Million
5.2.6.6. Bottles & jars- Market Insights and Forecast 2020-2030, USD Million
5.2.7.By Sales Channel
5.2.7.1. Retail Channels- Market Insights and Forecast 2020-2030, USD Million
5.2.7.1.1. Retail Offline- Market Insights and Forecast 2020-2030, USD Million
5.2.7.1.2. Retail Online- Market Insights and Forecast 2020-2030, USD Million
5.2.7.2. Non-Retail Channels- Market Insights and Forecast 2020-2030, USD Million
5.2.7.2.1. Veterinary Clinics- Market Insights and Forecast 2020-2030, USD Million
5.2.8.By Competitors
5.2.8.1. Competition Characteristics
5.2.8.2. Market Share & Analysis
6. Thailand Wet Cat Food Market Statistics, 2020-2030F
6.1. Market Size & Growth Outlook
6.1.1.By Revenues in US$ Million
6.1.2.By Quantity Sold in Kilo Tons
6.2. Market Segmentation & Growth Outlook
6.2.1.By Nature- Market Insights and Forecast 2020-2030, USD Million
6.2.2.By Ingredient- Market Insights and Forecast 2020-2030, USD Million
6.2.3.By Pricing- Market Insights and Forecast 2020-2030, USD Million
6.2.4.By Pet Type- Market Insights and Forecast 2020-2030, USD Million
6.2.5.By Packaging- Market Insights and Forecast 2020-2030, USD Million
6.2.6.By Distribution Channel- Market Insights and Forecast 2020-2030, USD Million
7. Thailand Dry Cat Food Market Statistics, 2020-2030F
7.1. Market Size & Growth Outlook
7.1.1.By Revenues in US$ Million
7.1.2.By Quantity Sold in Kilo Tons
7.2. Market Segmentation & Growth Outlook
7.2.1.By Nature- Market Insights and Forecast 2020-2030, USD Million
7.2.2.By Ingredient- Market Insights and Forecast 2020-2030, USD Million
7.2.3.By Pricing- Market Insights and Forecast 2020-2030, USD Million
7.2.4.By Pet Type- Market Insights and Forecast 2020-2030, USD Million
7.2.5.By Packaging- Market Insights and Forecast 2020-2030, USD Million
7.2.6.By Distribution Channel- Market Insights and Forecast 2020-2030, USD Million
8. Thailand Treat and Mixer Cat Food Market Statistics, 2020-2030F
8.1. Market Size & Growth Outlook
8.1.1.By Revenues in US$ Million
8.1.2.By Quantity Sold in Kilo Tons
8.2. Market Segmentation & Growth Outlook
8.2.1.By Nature- Market Insights and Forecast 2020-2030, USD Million
8.2.2.By Ingredient- Market Insights and Forecast 2020-2030, USD Million
8.2.3.By Pricing- Market Insights and Forecast 2020-2030, USD Million
8.2.4.By Pet Type- Market Insights and Forecast 2020-2030, USD Million
8.2.5.By Packaging- Market Insights and Forecast 2020-2030, USD Million
8.2.6.By Distribution Channel- Market Insights and Forecast 2020-2030, USD Million
9. Competitive Outlook
9.1. Company Profiles
9.1.1.Mars Thailand Inc
9.1.1.1. Business Description
9.1.1.2. Product Portfolio
9.1.1.3. Collaborations & Alliances
9.1.1.4. Recent Developments
9.1.1.5. Financial Details
9.1.1.6. Others
9.1.2.Perfect Companion Co Ltd
9.1.2.1. Business Description
9.1.2.2. Product Portfolio
9.1.2.3. Collaborations & Alliances
9.1.2.4. Recent Developments
9.1.2.5. Financial Details
9.1.2.6. Others
9.1.3.Nestlé Purina PetCare Co
9.1.3.1. Business Description
9.1.3.2. Product Portfolio
9.1.3.3. Collaborations & Alliances
9.1.3.4. Recent Developments
9.1.3.5. Financial Details
9.1.3.6. Others
9.1.4.Unicord PCL
9.1.4.1. Business Description
9.1.4.2. Product Portfolio
9.1.4.3. Collaborations & Alliances
9.1.4.4. Recent Developments
9.1.4.5. Financial Details
9.1.4.6. Others
9.1.5.Royal Canin (Thailand) Co Ltd
9.1.5.1. Business Description
9.1.5.2. Product Portfolio
9.1.5.3. Collaborations & Alliances
9.1.5.4. Recent Developments
9.1.5.5. Financial Details
9.1.5.6. Others
9.1.6.I-Tail Corp PCL
9.1.6.1. Business Description
9.1.6.2. Product Portfolio
9.1.6.3. Collaborations & Alliances
9.1.6.4. Recent Developments
9.1.6.5. Financial Details
9.1.6.6. Others
9.1.7.Pet Protect Food Co Ltd
9.1.7.1. Business Description
9.1.7.2. Product Portfolio
9.1.7.3. Collaborations & Alliances
9.1.7.4. Recent Developments
9.1.7.5. Financial Details
9.1.7.6. Others
9.1.8.Thai Inaba Foods Co Ltd
9.1.8.1. Business Description
9.1.8.2. Product Portfolio
9.1.8.3. Collaborations & Alliances
9.1.8.4. Recent Developments
9.1.8.5. Financial Details
9.1.8.6. Others
9.1.9.Asian Alliance International PCL
9.1.9.1. Business Description
9.1.9.2. Product Portfolio
9.1.9.3. Collaborations & Alliances
9.1.9.4. Recent Developments
9.1.9.5. Financial Details
9.1.9.6. Others
9.1.10. International Pet Food Co Ltd
9.1.10.1. Business Description
9.1.10.2. Product Portfolio
9.1.10.3. Collaborations & Alliances
9.1.10.4. Recent Developments
9.1.10.5. Financial Details
9.1.10.6. Others
10. Disclaimer
| Segment | Sub-Segment |
|---|---|
| By Product |
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| By Nature |
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| By Ingredient |
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| By Pricing |
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| By Pet Type |
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| By Packaging |
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| By Sales Channel |
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Research Methodology
This study followed a structured approach comprising four key phases to assess the size and scope of the electro-oxidation market. The process began with thorough secondary research to collect data on the target market, related markets, and broader industry context. These findings, along with preliminary assumptions and estimates, were then validated through extensive primary research involving industry experts from across the value chain. To calculate the overall market size, both top-down and bottom-up methodologies were employed. Finally, market segmentation and data triangulation techniques were applied to refine and validate segment-level estimations.
Secondary Research
The secondary research phase involved gathering data from a wide range of credible and published sources. This step helped in identifying industry trends, defining market segmentation, and understanding the market landscape and value chain.
Sources consulted during this phase included:
- Company annual reports, investor presentations, and press releases
- Industry white papers and certified publications
- Trade directories and market-recognized databases
- Articles from authoritative authors and reputable journals
- Gold and silver standard websites
Secondary research was critical in mapping out the industry's value chain and monetary flow, identifying key market segments, understanding regional variations, and tracking significant industry developments.
Other key sources:
- Financial disclosures
- Industry associations and trade bodies
- News outlets and business magazines
- Academic journals and research studies
- Paid industry databases
Primary Research
To validate secondary data and gain deeper market insights, primary research was conducted with key stakeholders across both the supply and demand sides of the market.
On the demand side, participants included decision-makers and influencers from end-user industries—such as CIOs, CTOs, and CSOs—who provided first-hand perspectives on market needs, product usage, and future expectations.
On the supply side, interviews were conducted with manufacturers, industry associations, and institutional participants to gather insights into current offerings, product pipelines, and market challenges.
Primary interviews provided critical inputs such as:
- Market size and revenue data
- Product and service breakdowns
- Market forecasts
- Regional and application-specific trends
Stakeholders consulted included:
- Leading OEM and solution providers
- Channel and distribution partners
- End users across various applications
- Independent consultants and industry specialists
Market Size Estimation and Data Triangulation
- Identifying Key Market Participants (Secondary Research)
- Goal: To identify the major players or companies in the target market. This typically involves using publicly available data sources such as industry reports, market research publications, and financial statements of companies.
- Tools: Reports from firms like Gartner, Forrester, Euromonitor, Statista, IBISWorld, and others. Public financial statements, news articles, and press releases from top market players.
- Extracting Earnings of Key Market Participants
- Goal: To estimate the earnings generated from the product or service being analyzed. This step helps in understanding the revenue potential of each market player in a specific geography.
- Methods: Earnings data can be gathered from:
- Publicly available financial reports (for listed companies).
- Interviews and primary data sources from professionals, such as Directors, VPs, SVPs, etc. This is especially useful for understanding more nuanced, internal data that isn't publicly disclosed.
- Annual reports and investor presentations of key players.
- Data Collation and Development of a Relevant Data Model
- Goal: To collate inputs from both primary and secondary sources into a structured, data-driven model for market estimation. This model will incorporate key market KPIs and any independent variables relevant to the market.
- Key KPIs: These could include:
- Market size, growth rate, and demand drivers.
- Industry-specific metrics like market share, average revenue per customer (ARPC), or average deal size.
- External variables, such as economic growth rates, inflation rates, or commodity prices, that could affect the market.
- Data Modeling: Based on this data, the market forecasts are developed for the next 5 years. A combination of trend analysis, scenario modeling, and statistical regression might be used to generate projections.
- Scenario Analysis
- Goal: To test different assumptions and validate how sensitive the market is to changes in key variables (e.g., market demand, regulatory changes, technological disruptions).
- Types of Scenarios:
- Base Case: Based on current assumptions and historical data.
- Best-Case Scenario: Assuming favorable market conditions, regulatory environments, and technological advancements.
- Worst-Case Scenario: Accounting for adverse factors, such as economic downturns, stricter regulations, or unexpected disruptions.
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