Thailand Alcoholic Drinks Market Report: Trends, Growth and Forecast (2026-2032)
By Type (Beer, Cider/Perry, RTDs, Spirits, Wine), By Alcohol Content (High, Medium, Low), By Flavor (Unflavored, Flavored), By Packaging Type (Glass Bottles, Tins, Plastic Bottles, Others), By Sales Channel (On-Trade, Off-Trade (Retail Offline, Retail Online))
- Food & Beverage
- Oct 2025
- VI0467
- 130
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Thailand Alcoholic Drinks Market Statistics and Insights, 2026
- Market Size Statistics
- Alcoholic Drinks in Thailand is estimated at $ 19.75 Billion.
- The market size is expected to grow to $ 22.53 Billion by 2032.
- Market to register a CAGR of around 1.9% during 2026-32.
- Type Shares
- Beer grabbed market share of 55%.
- Beer to witness a volume CAGR of around 1.19%.
- Competition
- More than 10 companies are actively engaged in producing Alcoholic Drinks in Thailand.
- Top 5 companies acquired 90% of the market share.
- Carabao Tawandang Co Ltd, Thai Spirit Industry Co Ltd, Diageo Plc, Thai Beverage PCL, Boon Rawd Brewery Co Ltd etc., are few of the top companies.
- Sales Channel
- Off-Trade grabbed 55% of the market.
Thailand Alcoholic Drinks Market Outlook
The Thailand Alcoholic Drinks Market was worth USD 19.75 billion in 2025 and is anticipated to reach USD 22.53 billion by the year 2032, demonstrating sustained demand through both on-trade and off-trade mediums. Development will be attributed to increased disposable incomes, a rebounding tourism market, and continuing premiumisation, as end users increasingly demand improved-quality alcoholic drinks. Off-trade held 55% of the market share in 2025, and supermarkets, hypermarkets, and convenience stores were still major channels owing to their availability and extensive product ranges.
Beer will maintain its dominance of the market, with a forecasted volume CAGR of approximately 1.19% over the forecast period. Local economy lagers like Chang and Leo will continue to be favored for their price, whereas premium beers and craft versions will appeal to end users who are looking for improved quality and distinctive experiences. Spirit drinking will increase gradually, with demand moving in the direction of lighter and reduced-alcohol products. RTDs remain likely to be dynamic segments, driven by convenience, sweet flavor profiles, and popularity among young adults.
Premiumisation and health-driven trends will have a strong impact on the market. Low- or no-Alcoholic Drinks, low-calorie offerings, and natural ingredient products will continue to gain popularity. Innovation in new flavours, particularly in RTDs, cider/perry, and spirits, will address younger drinkers who are of legal age and enable brands to stand out in a crowded market. Wine is also likely to see increased appeal, driven by interest in drinking moderately and being perceived as healthy.
In total, Thailand Alcoholic Drinks market will experience moderate growth with an equal blend of value and volume growth. The re-emergence of tourism, coupled with product innovation and increasing end user sophistication, is likely to support demand, especially in the off-trade channels, while lighter, premium, and health-focused products will define the development of the market.
Thailand Alcoholic Drinks Market Growth Driver
Increasing Disposable Incomes Boost Market Growth
Increasing disposable incomes of end users in Thailand largely contribute to the growth of the market for alcoholic drinks. With higher spending abilities, end users are now more ready to buy premium and quality alcoholic drinks. Such a change in end user trend inspires manufacturers to increase their product lines, covering both traditional and premium segments, thus contributing to overall market growth.
The ubiquity of a variety of price levels enables end users to shop by affordability and desire, with most opting for higher-quality products in spite of financial uncertainties. The ongoing growth in disposable income also drives demand for innovation, as end users become increasingly willing to experiment with new flavors and variant products. This economic enabler reinforces brand loyalty and drives sales across all Alcoholic Drinks categories, beer, spirits, wine, and Ready-to-Drink, for continued market growth.
Thailand Alcoholic Drinks Market Challenge
Contraband and Parallel Trade Impact
The prevalence of contraband and parallel trade is a significant challenge facing Thailand Alcoholic Drinks market. The imposition of high taxes on beer, spirits, and fine wine creates a wide price difference between legal and illegal products, pushing end users to buy lower-priced alternatives through unofficial channels. This cuts down on available sales for official market players and clogs overall market growth.
Contraband goods are especially common in rural regions and along porous borders, complicating enforcement. Even with regulations in place, illegal channels remain a factor, particularly with imported premium spirits and wine. Firms are pressured to keep competitive prices while also holding up to government policies, as the constant risk of parallel trade erodes profitability and market stability. Coping with this issue involves strategic initiatives to defend legal market share and establish end user confidence.
Thailand Alcoholic Drinks Market Trend
Rising Health and Wellness Awareness
Health and wellness awareness is progressively influencing end user choice in the Thailand Alcoholic Drinks market. End users are actively looking for lower-alcohol, lower-calorie beverages with better ingredients. The trend drives product innovation, prompting firms to launch sugar-free, low-alcohol, or natural-content alternatives to address changing demands.
The move towards healthier drinking patterns also promotes experimentation with new flavors and ingredients, resonating among young adult end users. As adults put wellness first without sacrificing taste or experience, the market is seeing increasing focus on products that offer both indulgence and health advantages. This movement fuels innovation in beer, spirits, wine, and Ready-to-Drink, making it possible for businesses to differentiate and stay relevant in a competitive market.
Thailand Alcoholic Drinks Market Opportunity
Growth Prospects for Premiumisation
Premiumisation is a major growth opportunity for the Thailand Alcoholic Drinks market. With increasing disposable incomes, end users are anticipated to increasingly pursue better-quality drinks, such as craft beers, premium whiskies, and fine wines. Businesses can capitalize on this trend to grow their premium product ranges and acquire aspirational shoppers.
Increased demand for distinctive experiences, handcrafted products, and new flavours among drinking-age legal end users will most probably propel product innovation. Emerging innovation is anticipated to be concentrated in premium beers, single malts whiskies, and specialty wines, enabling companies to make themselves stand out in a competitive marketplace. By responding to this demand, companies can achieve greater margins, build brand loyalty, and ride the growing premium segment, propelling long-term growth within the market.
Thailand Alcoholic Drinks Market Segmentation Analysis
By Type
- Beer
- Cider/Perry
- RTDs
- Spirits
- Wine
The segment with highest market share under Type segment is beer, which holds a 55% market share of Thailand Alcoholic Drinks market. Beer remains the leader because of its extensive coverage, value for money, and keen preference for local economy beers like Leo and Chang. end users, especially during economic downturns, prefer beer for its affordability and accessibility.
During the forecast period, beer will be expected to register a volume CAGR of approximately 1.19%, driven by sustained innovation in premium and specialty products such as unpasteurised and craft options. The segment is also favorably supported by growing demand for low-alcohol products, which strengthens beer's role as the leading type segment, addressing local end users as well as tourists.
By Sales Channel
- On-Trade
- Off-Trade
The segment with highest market share under sales channel is off-trade with 55% of the market. Such off-trade channels like hypermarkets, supermarkets, and convenience stores are still favored based on convenience, product assortment, and competitive prices. Hypermarkets still dominate, while convenience stores increase with tremendous growth due to ease of access in urban and suburban regions.
During the forecast period, off-trade sales are likely to rise steadily on both local end users and tourists buying in bulk or premium products. The channel also facilitates the sale of new innovative products like new RTD flavours, sugar-free spirits, and premium beers, which will ensure that off-trade is the leading channel for Alcoholic Drinks in Thailand.
Top Companies in Thailand Alcoholic Drinks Market
The top companies operating in the market include Carabao Tawandang Co Ltd, Thai Spirit Industry Co Ltd, Diageo Plc, Thai Beverage PCL, Boon Rawd Brewery Co Ltd, Carabao Group PCL, Heineken NV, Siam Winery Co Ltd, Anheuser-Busch InBev NV, Thai Asia Pacific Brewery Co Ltd, etc., are the top players operating in the Thailand Alcoholic Drinks Market.
Frequently Asked Questions
Related Report
1. Market Segmentation
1.1. Research Scope
1.2. Research Methodology
1.3. Definitions and Assumptions
2. Executive Summary
3. Thailand Alcoholic Drinks Market Policies, Regulations, and Standards
4. Thailand Alcoholic Drinks Market Dynamics
4.1. Growth Factors
4.2. Challenges
4.3. Trends
4.4. Opportunities
5. Thailand Alcoholic Drinks Market Statistics, 2022-2032F
5.1. Market Size & Growth Outlook
5.1.1. By Revenues in US$ Million
5.1.2. By Quantity Sold in Million Litres
5.2. Market Segmentation & Growth Outlook
5.2.1. By Type
5.2.1.1. Beer- Market Insights and Forecast 2022-2032, USD Million
5.2.1.2. Cider/Perry- Market Insights and Forecast 2022-2032, USD Million
5.2.1.3. RTDs- Market Insights and Forecast 2022-2032, USD Million
5.2.1.4. Spirits- Market Insights and Forecast 2022-2032, USD Million
5.2.1.5. Wine- Market Insights and Forecast 2022-2032, USD Million
5.2.2. By Alcohol Content
5.2.2.1. High- Market Insights and Forecast 2022-2032, USD Million
5.2.2.2. Medium- Market Insights and Forecast 2022-2032, USD Million
5.2.2.3. Low- Market Insights and Forecast 2022-2032, USD Million
5.2.3. By Flavor
5.2.3.1. Unflavored- Market Insights and Forecast 2022-2032, USD Million
5.2.3.2. Flavored- Market Insights and Forecast 2022-2032, USD Million
5.2.4. By Packaging Type
5.2.4.1. Glass Bottles- Market Insights and Forecast 2022-2032, USD Million
5.2.4.2. Tins- Market Insights and Forecast 2022-2032, USD Million
5.2.4.3. Plastic Bottles- Market Insights and Forecast 2022-2032, USD Million
5.2.4.4. Others- Market Insights and Forecast 2022-2032, USD Million
5.2.5. By Sales Channel
5.2.5.1. On-Trade- Market Insights and Forecast 2022-2032, USD Million
5.2.5.2. Off-Trade- Market Insights and Forecast 2022-2032, USD Million
5.2.5.2.1. Retail Offline- Market Insights and Forecast 2022-2032, USD Million
5.2.5.2.2. Retail Online- Market Insights and Forecast 2022-2032, USD Million
5.2.6. By Competitors
5.2.6.1. Competition Characteristics
5.2.6.2. Market Share & Analysis
6. Thailand Beer Market Statistics, 2022-2032F
6.1. Market Size & Growth Outlook
6.1.1. By Revenues in US$ Million
6.1.2. By Quantity Sold in Million Litres
6.2. Market Segmentation & Growth Outlook
6.2.1. By Alcohol Content- Market Insights and Forecast 2022-2032, USD Million
6.2.2. By Flavor- Market Insights and Forecast 2022-2032, USD Million
6.2.3. By Packaging Type- Market Insights and Forecast 2022-2032, USD Million
6.2.4. By Sales Channel- Market Insights and Forecast 2022-2032, USD Million
7. Thailand Cider/Perry Market Statistics, 2022-2032F
7.1. Market Size & Growth Outlook
7.1.1. By Revenues in US$ Million
7.1.2. By Quantity Sold in Million Litres
7.2. Market Segmentation & Growth Outlook
7.2.1. By Alcohol Content- Market Insights and Forecast 2022-2032, USD Million
7.2.2. By Flavor- Market Insights and Forecast 2022-2032, USD Million
7.2.3. By Packaging Type- Market Insights and Forecast 2022-2032, USD Million
7.2.4. By Sales Channel- Market Insights and Forecast 2022-2032, USD Million
8. Thailand Ready-to-Drink Market Statistics, 2022-2032F
8.1. Market Size & Growth Outlook
8.1.1. By Revenues in US$ Million
8.1.2. By Quantity Sold in Million Litres
8.2. Market Segmentation & Growth Outlook
8.2.1. By Alcohol Content- Market Insights and Forecast 2022-2032, USD Million
8.2.2. By Flavor- Market Insights and Forecast 2022-2032, USD Million
8.2.3. By Packaging Type- Market Insights and Forecast 2022-2032, USD Million
8.2.4. By Sales Channel- Market Insights and Forecast 2022-2032, USD Million
9. Thailand Spirits Market Statistics, 2022-2032F
9.1. Market Size & Growth Outlook
9.1.1. By Revenues in US$ Million
9.1.2. By Quantity Sold in Million Litres
9.2. Market Segmentation & Growth Outlook
9.2.1. By Alcohol Content- Market Insights and Forecast 2022-2032, USD Million
9.2.2. By Flavor- Market Insights and Forecast 2022-2032, USD Million
9.2.3. By Packaging Type- Market Insights and Forecast 2022-2032, USD Million
9.2.4. By Sales Channel- Market Insights and Forecast 2022-2032, USD Million
10. Thailand Wine Market Statistics, 2022-2032F
10.1.Market Size & Growth Outlook
10.1.1. By Revenues in US$ Million
10.1.2. By Quantity Sold in Million Litres
10.2.Market Segmentation & Growth Outlook
10.2.1. By Alcohol Content- Market Insights and Forecast 2022-2032, USD Million
10.2.2. By Flavor- Market Insights and Forecast 2022-2032, USD Million
10.2.3. By Packaging Type- Market Insights and Forecast 2022-2032, USD Million
10.2.4. By Sales Channel- Market Insights and Forecast 2022-2032, USD Million
11. Competitive Outlook
11.1.Company Profiles
11.1.1. Thai Beverage PCL
11.1.1.1. Business Description
11.1.1.2. Product Portfolio
11.1.1.3. Collaborations & Alliances
11.1.1.4. Recent Developments
11.1.1.5. Financial Details
11.1.1.6. Others
11.1.2. Boon Rawd Brewery Co Ltd
11.1.2.1. Business Description
11.1.2.2. Product Portfolio
11.1.2.3. Collaborations & Alliances
11.1.2.4. Recent Developments
11.1.2.5. Financial Details
11.1.2.6. Others
11.1.3. Carabao Group PCL
11.1.3.1. Business Description
11.1.3.2. Product Portfolio
11.1.3.3. Collaborations & Alliances
11.1.3.4. Recent Developments
11.1.3.5. Financial Details
11.1.3.6. Others
11.1.4. Heineken NV
11.1.4.1. Business Description
11.1.4.2. Product Portfolio
11.1.4.3. Collaborations & Alliances
11.1.4.4. Recent Developments
11.1.4.5. Financial Details
11.1.4.6. Others
11.1.5. Siam Winery Co Ltd
11.1.5.1. Business Description
11.1.5.2. Product Portfolio
11.1.5.3. Collaborations & Alliances
11.1.5.4. Recent Developments
11.1.5.5. Financial Details
11.1.5.6. Others
11.1.6. Carabao Tawandang Co Ltd
11.1.6.1. Business Description
11.1.6.2. Product Portfolio
11.1.6.3. Collaborations & Alliances
11.1.6.4. Recent Developments
11.1.6.5. Financial Details
11.1.6.6. Others
11.1.7. Thai Spirit Industry Co Ltd
11.1.7.1. Business Description
11.1.7.2. Product Portfolio
11.1.7.3. Collaborations & Alliances
11.1.7.4. Recent Developments
11.1.7.5. Financial Details
11.1.7.6. Others
11.1.8. Diageo Plc
11.1.8.1. Business Description
11.1.8.2. Product Portfolio
11.1.8.3. Collaborations & Alliances
11.1.8.4. Recent Developments
11.1.8.5. Financial Details
11.1.8.6. Others
11.1.9. Anheuser-Busch InBev NV
11.1.9.1. Business Description
11.1.9.2. Product Portfolio
11.1.9.3. Collaborations & Alliances
11.1.9.4. Recent Developments
11.1.9.5. Financial Details
11.1.9.6. Others
11.1.10. Thai Asia Pacific Brewery Co Ltd
11.1.10.1. Business Description
11.1.10.2. Product Portfolio
11.1.10.3. Collaborations & Alliances
11.1.10.4. Recent Developments
11.1.10.5. Financial Details
11.1.10.6. Others
12. Disclaimer
| Segment | Sub-Segment |
|---|---|
| By Type |
|
| By Alcohol Content |
|
| By Flavor |
|
| By Packaging Type |
|
| By Sales Channel |
|
Research Methodology
This study followed a structured approach comprising four key phases to assess the size and scope of the electro-oxidation market. The process began with thorough secondary research to collect data on the target market, related markets, and broader industry context. These findings, along with preliminary assumptions and estimates, were then validated through extensive primary research involving industry experts from across the value chain. To calculate the overall market size, both top-down and bottom-up methodologies were employed. Finally, market segmentation and data triangulation techniques were applied to refine and validate segment-level estimations.
Secondary Research
The secondary research phase involved gathering data from a wide range of credible and published sources. This step helped in identifying industry trends, defining market segmentation, and understanding the market landscape and value chain.
Sources consulted during this phase included:
- Company annual reports, investor presentations, and press releases
- Industry white papers and certified publications
- Trade directories and market-recognized databases
- Articles from authoritative authors and reputable journals
- Gold and silver standard websites
Secondary research was critical in mapping out the industry's value chain and monetary flow, identifying key market segments, understanding regional variations, and tracking significant industry developments.
Other key sources:
- Financial disclosures
- Industry associations and trade bodies
- News outlets and business magazines
- Academic journals and research studies
- Paid industry databases
Primary Research
To validate secondary data and gain deeper market insights, primary research was conducted with key stakeholders across both the supply and demand sides of the market.
On the demand side, participants included decision-makers and influencers from end-user industries—such as CIOs, CTOs, and CSOs—who provided first-hand perspectives on market needs, product usage, and future expectations.
On the supply side, interviews were conducted with manufacturers, industry associations, and institutional participants to gather insights into current offerings, product pipelines, and market challenges.
Primary interviews provided critical inputs such as:
- Market size and revenue data
- Product and service breakdowns
- Market forecasts
- Regional and application-specific trends
Stakeholders consulted included:
- Leading OEM and solution providers
- Channel and distribution partners
- End users across various applications
- Independent consultants and industry specialists
Market Size Estimation and Data Triangulation
- Identifying Key Market Participants (Secondary Research)
- Goal: To identify the major players or companies in the target market. This typically involves using publicly available data sources such as industry reports, market research publications, and financial statements of companies.
- Tools: Reports from firms like Gartner, Forrester, Euromonitor, Statista, IBISWorld, and others. Public financial statements, news articles, and press releases from top market players.
- Extracting Earnings of Key Market Participants
- Goal: To estimate the earnings generated from the product or service being analyzed. This step helps in understanding the revenue potential of each market player in a specific geography.
- Methods: Earnings data can be gathered from:
- Publicly available financial reports (for listed companies).
- Interviews and primary data sources from professionals, such as Directors, VPs, SVPs, etc. This is especially useful for understanding more nuanced, internal data that isn't publicly disclosed.
- Annual reports and investor presentations of key players.
- Data Collation and Development of a Relevant Data Model
- Goal: To collate inputs from both primary and secondary sources into a structured, data-driven model for market estimation. This model will incorporate key market KPIs and any independent variables relevant to the market.
- Key KPIs: These could include:
- Market size, growth rate, and demand drivers.
- Industry-specific metrics like market share, average revenue per customer (ARPC), or average deal size.
- External variables, such as economic growth rates, inflation rates, or commodity prices, that could affect the market.
- Data Modeling: Based on this data, the market forecasts are developed for the next 5 years. A combination of trend analysis, scenario modeling, and statistical regression might be used to generate projections.
- Scenario Analysis
- Goal: To test different assumptions and validate how sensitive the market is to changes in key variables (e.g., market demand, regulatory changes, technological disruptions).
- Types of Scenarios:
- Base Case: Based on current assumptions and historical data.
- Best-Case Scenario: Assuming favorable market conditions, regulatory environments, and technological advancements.
- Worst-Case Scenario: Accounting for adverse factors, such as economic downturns, stricter regulations, or unexpected disruptions.
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