Sweden Beer Market Report: Trends, Growth and Forecast (2026-2032)
Product Type (Dark Beer (Ale, Sorghum Beer, Weissbier/Weizen/Wheat Beer), Lager (Flavoured/Mixed Lager, Standard Lager (Premium Lager (Domestic Premium Lager, Imported Premium Lager), Mid-Priced Lager (Domestic Mid-Priced Lager, Imported Mid-Priced Lager), Economy Lager (Domestic Economy Lager, Imported Economy Lager))), Non/Low Alcohol Beer (Low Alcohol Beer, Non Alcoholic Beer), Stout, Others (Porter, Malt etc.)), Production (Macro Brewery, Micro Brewery, Craft Brewery), Packaging Type (Bottles, Cans, Others), Sales Channel (On-Trade, Off-Trade)
- Food & Beverage
- Jan 2026
- VI0722
- 115
-
Sweden Beer Market Statistics and Insights, 2026
- Market Size Statistics
- Beer in Sweden is estimated at USD 4.02 billion in 2025.
- The market size is expected to grow to USD 5.42 billion by 2032.
- Market to register a cagr of around 4.36% during 2026-32.
- Product Type Shares
- Lager grabbed market share of 75%.
- Lager to witness a volume cagr of around 0.75%.
- Competition
- More than 20 companies are actively engaged in producing beer in Sweden.
- Top 5 companies acquired around 80% of the market share.
- Galatea Spirits AB; GL Brands AB; ICA Sverige AB; Spendrups Bryggeri AB; Carlsberg Sverige AB etc., are few of the top companies.
- Sales Channel
- On-trade grabbed 55% of the market.
Sweden Beer Market Outlook
Sweden Beer market, which was worth USD 4.02 billion in 2025, is expected to hit USD 5.42 billion by 2032, with a CAGR of approximately 4.36% over 2026–2032. Market growth will be underpinned by continuous product development, increasing demand for non-alcoholic beverages, and increasing sustainability efforts by key brewers. The market will, however, grow steadily instead of at a high rate owing to economic stresses and shifting consumption patterns among end users.
Lager, which accounts for about 75% of overall beer sales, will be the dominant category throughout the forecast period. Domestic mid-range lager, driven by names like Mariestads and Carlsberg Lager, will continue to thrive as the end end users look for cheaper alternatives in the face of inflation. In contrast, the non-alcoholic category is anticipated to post higher momentum on the back of increased health and wellness trend and increasing popularity of low- or zero-alcohol beverages among the youth.
The on-trade channel, comprising 55% of overall sales, will be subject to structural changes. With the ruling by the Sweden Competition Authority against restrictive contracts, pubs and bars will have increased flexibility to purchase beer from different breweries, promoting competition and product variety. This will advantage craft and smaller breweries by increasing their visibility and exposure to the market.
Even though small-scale brewers have been facing difficulties, proposed government actions for the limited sale of alcoholic drinks on-site are likely to offer some relief and new avenues of revenue. The market will remain dominated by the major players like Spendrups Bryggeri and Carlsberg Sverige AB, which along with other large players hold almost 80% of total market share.
Sweden Beer Market Growth DriverIncreased Demand for Non-Alcoholic and Health-Oriented Beers
Sweden end users still place great emphasis on health and well-being, and this fuels the increasing trend for non-alcoholic and low-alcohol beers. Individuals are more conscious now of the health impact of alcohol and this makes them opt for alcohol-free beer. These beverages are more within reach of a larger population because they are marketed not only in specialty outlets but also through grocery stores and the internet, rendering them easily available for underage end users of regular beer.
With younger generations adopting sobriety trends, the options for non-alcoholic beers expand with products from big brewers as well as microbreweries. The change in attitudes toward beer consumption also impacts the beer-drinking habits, and non-alcoholic beer becomes the main growth category, rooted in changing lifestyles that are more concerned with wellness and moderation.
Sweden Beer Market TrendIncreasing Sustainability Emphasis and Shifting Consumption Patterns
Rising focus on conscious consumption and sustainability is reshaping end-user preferences, encouraging breweries to innovate with eco-friendly packaging and responsibly sourced ingredients. Top brewers make long-term investments in sustainable programs like recycling carbon dioxide and powering transport with electricity to minimize their carbon footprint, acting as a reaction to increasing end users concern about social and environmental issues. This green approach appeals to environmentally conscious younger end users who appreciate sustainable production.
However, patterns of drinking are evolving with increasing demand for moderation and abstinence. The increased visibility of non-beer illustrates an even larger cultural movement as end users move toward healthier, more balanced living. Combined, these create a dynamic trend that inspires product and operating innovation within the marketplace.
Sweden Beer Market OpportunityIncreased Market Access and Non-Alcoholic Growth Opportunities
The Sweden beer market will most likely witness favorable regulatory shifts that create new opportunities for smaller brewers, particularly in the on-trade environment. Proposed reforms in contractual conditions will enable pubs to buy beer from a greater number of suppliers, promoting competition as well as diversity. Further, proposals by the government to allow direct sales by producers to end users could provide essential assistance to small-scale breweries.
Large firms also intend to grow their investment in the segment of non-alcoholic beer to capture increasing health-aware end users demand. These trends will bring opportunities to enhance product portfolios, improve market coverage, and drive innovation, making non-alcoholic beer a future growth driver.
Sweden Beer Market Segmentation Analysis
By Product Type
- Dark Beer
- Lager
- Non/Low Alcohol Beer
- Stout
The segment with highest market share under Product Type is Lager with almost 75% of Sweden Beer Market. Lager remains the champion with its global reach, low price point, and familiarity among end users. Economic stress in the form of high inflation and rising cost of living has prompted the majority of beer end users to opt for cheaper light lagers over premium or craft beers that are more expensive. This trend has aided mid-range lager segments to outperform premium segments even as the overall volume growth of the beer market stagnates.
Lager is anticipated to record a volume CAGR of approximately 0.75%, driven by its robust end users base and leadership in both on-trade and off-trade channels. Although non-alcoholic and craft beers are increasing popularity, the price affordability and established market status of Lager guarantee it is the top product category in the Sweden beer market.
By Sales Channel
- On-Trade
- Off-Trade
The segment with highest market share under sales channel category has been the On-Trade channel, which accounted for approximately 55% of Sweden Beer Market. The recovery of social dining and eating out after the lifting of pandemic lockdowns propelled volume growth in restaurants, pubs, and bars. The on-trade channel enjoys the support of Sweden prominent consumption culture for drinking alcohol socially where the preference is for drinking beer on-premises as opposed to buying for home drinking.
Systembolaget retail stores remain the channel leaders in off-trade sales; however, alcohol content and pricing structure are the constraints for off-trade growth. In contrast, the on-trade market is favorably positioned with premium brand recognition and product varieties. With regulatory adjustments in the future enabling greater access to direct supplies from breweries to pubs, the channel of on-trade will continue to be a volume-driven sales channel and competitive channel driver.
List of Companies Covered in Sweden Beer Market
The companies listed below are highly influential in the Sweden beer market, with a significant market share and a strong impact on industry developments.
- Galatea Spirits AB
- GL Brands AB
- ICA Sverige AB
- Spendrups Bryggeri AB
- Carlsberg Sverige AB
- Åbro Bryggeri AB
- Kopparbergs Bryggeri AB
- Krönleins Bryggeri AB
- Multibev AB
- Brutal Brewing
Frequently Asked Questions
Related Report
1. Market Segmentation
1.1. Research Scope
1.2. Research Methodology
1.3. Definitions and Assumptions
2. Executive Summary
3. Sweden Beer Market Policies, Regulations, and Standards
4. Sweden Beer Market Dynamics
4.1. Growth Factors
4.2. Challenges
4.3. Trends
4.4. Opportunities
5. Sweden Beer Market Statistics, 2022-2032F
5.1. Market Size & Growth Outlook
5.1.1.By Revenues in US$ Million
5.1.2.By Quantity Sold in Million Litres
5.2. Market Segmentation & Growth Outlook
5.2.1.By Product Type
5.2.1.1. Dark Beer- Market Insights and Forecast 2022-2032, USD Million
5.2.1.1.1. Ale- Market Insights and Forecast 2022-2032, USD Million
5.2.1.1.2. Sorghum Beer- Market Insights and Forecast 2022-2032, USD Million
5.2.1.1.3. Weissbier/Weizen/Wheat Beer- Market Insights and Forecast 2022-2032, USD Million
5.2.1.2. Lager- Market Insights and Forecast 2022-2032, USD Million
5.2.1.2.1. Flavoured/Mixed Lager- Market Insights and Forecast 2022-2032, USD Million
5.2.1.2.2. Standard Lager- Market Insights and Forecast 2022-2032, USD Million
5.2.1.2.2.1. Premium Lager- Market Insights and Forecast 2022-2032, USD Million
5.2.1.2.2.1.1. Domestic Premium Lager- Market Insights and Forecast 2022-2032, USD Million
5.2.1.2.2.1.2. Imported Premium Lager- Market Insights and Forecast 2022-2032, USD Million
5.2.1.2.2.2. Mid-Priced Lager- Market Insights and Forecast 2022-2032, USD Million
5.2.1.2.2.2.1. Domestic Mid-Priced Lager- Market Insights and Forecast 2022-2032, USD Million
5.2.1.2.2.2.2. Imported Mid-Priced Lager- Market Insights and Forecast 2022-2032, USD Million
5.2.1.2.2.3. Economy Lager- Market Insights and Forecast 2022-2032, USD Million
5.2.1.2.2.3.1. Domestic Economy Lager- Market Insights and Forecast 2022-2032, USD Million
5.2.1.2.2.3.2. Imported Economy Lager- Market Insights and Forecast 2022-2032, USD Million
5.2.1.3. Non/Low Alcohol Beer- Market Insights and Forecast 2022-2032, USD Million
5.2.1.3.1. Low Alcohol Beer- Market Insights and Forecast 2022-2032, USD Million
5.2.1.3.2. Non Alcoholic Beer- Market Insights and Forecast 2022-2032, USD Million
5.2.1.4. Stout- Market Insights and Forecast 2022-2032, USD Million
5.2.1.5. Others (Porter, Malt etc.) - Market Insights and Forecast 2022-2032, USD Million
5.2.2.By Production
5.2.2.1. Macro Brewery- Market Insights and Forecast 2022-2032, USD Million
5.2.2.2. Micro Brewery- Market Insights and Forecast 2022-2032, USD Million
5.2.2.3. Craft Brewery- Market Insights and Forecast 2022-2032, USD Million
5.2.3.By Packaging Type
5.2.3.1. Bottles- Market Insights and Forecast 2022-2032, USD Million
5.2.3.2. Cans- Market Insights and Forecast 2022-2032, USD Million
5.2.3.3. Others- Market Insights and Forecast 2022-2032, USD Million
5.2.4.By Sales Channel
5.2.4.1. On-Trade- Market Insights and Forecast 2022-2032, USD Million
5.2.4.2. Off-Trade- Market Insights and Forecast 2022-2032, USD Million
5.2.5.By Competitors
5.2.5.1. Competition Characteristics
5.2.5.2. Market Share & Analysis
6. Sweden Dark Beer Market Statistics, 2022-2032F
6.1. Market Size & Growth Outlook
6.1.1.By Revenues in US$ Million
6.1.2.By Quantity Sold in Million Litres
6.2. Market Segmentation & Growth Outlook
6.2.1.By Product Type- Market Insights and Forecast 2022-2032, USD Million
6.2.2.By Production- Market Insights and Forecast 2022-2032, USD Million
6.2.3.By Packaging Type- Market Insights and Forecast 2022-2032, USD Million
6.2.4.By Sales Channel- Market Insights and Forecast 2022-2032, USD Million
7. Sweden Lager Beer Market Statistics, 2022-2032F
7.1. Market Size & Growth Outlook
7.1.1.By Revenues in US$ Million
7.1.2.By Quantity Sold in Million Litres
7.2. Market Segmentation & Growth Outlook
7.2.1.By Product Type- Market Insights and Forecast 2022-2032, USD Million
7.2.2.By Production- Market Insights and Forecast 2022-2032, USD Million
7.2.3.By Packaging Type- Market Insights and Forecast 2022-2032, USD Million
7.2.4.By Sales Channel- Market Insights and Forecast 2022-2032, USD Million
8. Sweden Non/Low Alcohol Beer Market Statistics, 2022-2032F
8.1. Market Size & Growth Outlook
8.1.1.By Revenues in US$ Million
8.1.2.By Quantity Sold in Million Litres
8.2. Market Segmentation & Growth Outlook
8.2.1.By Production- Market Insights and Forecast 2022-2032, USD Million
8.2.2.By Packaging Type- Market Insights and Forecast 2022-2032, USD Million
8.2.3.By Sales Channel- Market Insights and Forecast 2022-2032, USD Million
9. Sweden Stout Beer Market Statistics, 2022-2032F
9.1. Market Size & Growth Outlook
9.1.1.By Revenues in US$ Million
9.1.2.By Quantity Sold in Million Litres
9.2. Market Segmentation & Growth Outlook
9.2.1.By Production- Market Insights and Forecast 2022-2032, USD Million
9.2.2.By Packaging Type- Market Insights and Forecast 2022-2032, USD Million
9.2.3.By Sales Channel- Market Insights and Forecast 2022-2032, USD Million
10. Competitive Outlook
10.1. Company Profiles
10.1.1. Spendrups Bryggeri AB
10.1.1.1. Business Description
10.1.1.2. Product Portfolio
10.1.1.3. Collaborations & Alliances
10.1.1.4. Recent Developments
10.1.1.5. Financial Details
10.1.1.6. Others
10.1.2. Carlsberg Sverige AB
10.1.2.1. Business Description
10.1.2.2. Product Portfolio
10.1.2.3. Collaborations & Alliances
10.1.2.4. Recent Developments
10.1.2.5. Financial Details
10.1.2.6. Others
10.1.3. Åbro Bryggeri AB
10.1.3.1. Business Description
10.1.3.2. Product Portfolio
10.1.3.3. Collaborations & Alliances
10.1.3.4. Recent Developments
10.1.3.5. Financial Details
10.1.3.6. Others
10.1.4. Kopparbergs Bryggeri AB
10.1.4.1. Business Description
10.1.4.2. Product Portfolio
10.1.4.3. Collaborations & Alliances
10.1.4.4. Recent Developments
10.1.4.5. Financial Details
10.1.4.6. Others
10.1.5. Krönleins Bryggeri AB
10.1.5.1. Business Description
10.1.5.2. Product Portfolio
10.1.5.3. Collaborations & Alliances
10.1.5.4. Recent Developments
10.1.5.5. Financial Details
10.1.5.6. Others
10.1.6. Galatea Spirits AB
10.1.6.1. Business Description
10.1.6.2. Product Portfolio
10.1.6.3. Collaborations & Alliances
10.1.6.4. Recent Developments
10.1.6.5. Financial Details
10.1.6.6. Others
10.1.7. GL Brands AB
10.1.7.1. Business Description
10.1.7.2. Product Portfolio
10.1.7.3. Collaborations & Alliances
10.1.7.4. Recent Developments
10.1.7.5. Financial Details
10.1.7.6. Others
10.1.8. ICA Sverige AB
10.1.8.1. Business Description
10.1.8.2. Product Portfolio
10.1.8.3. Collaborations & Alliances
10.1.8.4. Recent Developments
10.1.8.5. Financial Details
10.1.8.6. Others
10.1.9. Multibev AB
10.1.9.1. Business Description
10.1.9.2. Product Portfolio
10.1.9.3. Collaborations & Alliances
10.1.9.4. Recent Developments
10.1.9.5. Financial Details
10.1.9.6. Others
10.1.10. Brutal Brewing
10.1.10.1.Business Description
10.1.10.2.Product Portfolio
10.1.10.3.Collaborations & Alliances
10.1.10.4.Recent Developments
10.1.10.5.Financial Details
10.1.10.6.Others
11. Disclaimer
| Segment | Sub-Segment |
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Research Methodology
This study followed a structured approach comprising four key phases to assess the size and scope of the electro-oxidation market. The process began with thorough secondary research to collect data on the target market, related markets, and broader industry context. These findings, along with preliminary assumptions and estimates, were then validated through extensive primary research involving industry experts from across the value chain. To calculate the overall market size, both top-down and bottom-up methodologies were employed. Finally, market segmentation and data triangulation techniques were applied to refine and validate segment-level estimations.
Secondary Research
The secondary research phase involved gathering data from a wide range of credible and published sources. This step helped in identifying industry trends, defining market segmentation, and understanding the market landscape and value chain.
Sources consulted during this phase included:
- Company annual reports, investor presentations, and press releases
- Industry white papers and certified publications
- Trade directories and market-recognized databases
- Articles from authoritative authors and reputable journals
- Gold and silver standard websites
Secondary research was critical in mapping out the industry's value chain and monetary flow, identifying key market segments, understanding regional variations, and tracking significant industry developments.
Other key sources:
- Financial disclosures
- Industry associations and trade bodies
- News outlets and business magazines
- Academic journals and research studies
- Paid industry databases
Primary Research
To validate secondary data and gain deeper market insights, primary research was conducted with key stakeholders across both the supply and demand sides of the market.
On the demand side, participants included decision-makers and influencers from end-user industries—such as CIOs, CTOs, and CSOs—who provided first-hand perspectives on market needs, product usage, and future expectations.
On the supply side, interviews were conducted with manufacturers, industry associations, and institutional participants to gather insights into current offerings, product pipelines, and market challenges.
Primary interviews provided critical inputs such as:
- Market size and revenue data
- Product and service breakdowns
- Market forecasts
- Regional and application-specific trends
Stakeholders consulted included:
- Leading OEM and solution providers
- Channel and distribution partners
- End users across various applications
- Independent consultants and industry specialists
Market Size Estimation and Data Triangulation
- Identifying Key Market Participants (Secondary Research)
- Goal: To identify the major players or companies in the target market. This typically involves using publicly available data sources such as industry reports, market research publications, and financial statements of companies.
- Tools: Reports from firms like Gartner, Forrester, Euromonitor, Statista, IBISWorld, and others. Public financial statements, news articles, and press releases from top market players.
- Extracting Earnings of Key Market Participants
- Goal: To estimate the earnings generated from the product or service being analyzed. This step helps in understanding the revenue potential of each market player in a specific geography.
- Methods: Earnings data can be gathered from:
- Publicly available financial reports (for listed companies).
- Interviews and primary data sources from professionals, such as Directors, VPs, SVPs, etc. This is especially useful for understanding more nuanced, internal data that isn't publicly disclosed.
- Annual reports and investor presentations of key players.
- Data Collation and Development of a Relevant Data Model
- Goal: To collate inputs from both primary and secondary sources into a structured, data-driven model for market estimation. This model will incorporate key market KPIs and any independent variables relevant to the market.
- Key KPIs: These could include:
- Market size, growth rate, and demand drivers.
- Industry-specific metrics like market share, average revenue per customer (ARPC), or average deal size.
- External variables, such as economic growth rates, inflation rates, or commodity prices, that could affect the market.
- Data Modeling: Based on this data, the market forecasts are developed for the next 5 years. A combination of trend analysis, scenario modeling, and statistical regression might be used to generate projections.
- Scenario Analysis
- Goal: To test different assumptions and validate how sensitive the market is to changes in key variables (e.g., market demand, regulatory changes, technological disruptions).
- Types of Scenarios:
- Base Case: Based on current assumptions and historical data.
- Best-Case Scenario: Assuming favorable market conditions, regulatory environments, and technological advancements.
- Worst-Case Scenario: Accounting for adverse factors, such as economic downturns, stricter regulations, or unexpected disruptions.
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