Spain Menstrual Care Market Report: Trends, Growth and Forecast (2026-2032)
By Product Type (Pantyliners, Tampons (Applicator Tampons, Digital Tampons), Towels (Standard Towels (Standard Towels with Wings, Standard Towels Without Wings), Slim/Thin/Ultra-Thin Towels (Slim/Thin/Ultra-Thin Towels with Wings, Slim/Thin/Ultra-Thin Towels Without Wings)), Intimate Wipes, Menstrual Cups, Period Underwear), By Nature (Disposable, Reusable), By Age Group (Up to 18 Years, 19-30 Years, 31-40 Years, 40 Years and Above), By Sales Channel (Retail Offline, Retail Online)
- FMCG
- Feb 2026
- VI0910
- 115
-
Spain Menstrual Care Market Statistics and Insights, 2026
- Market Size Statistics
- Menstrual care in Spain is estimated at USD 535 million in 2025.
- The market size is expected to grow to USD 575 million by 2032.
- Market to register a cagr of around 1.04% during 2026-32.
- Product Type Shares
- Towels grabbed market share of 52%.
- Competition
- More than 5 companies are actively engaged in producing menstrual care in Spain.
- Top 5 companies acquired around 85% of the market share.
- Centros Comerciales Carrefour SA; Johnson & Johnson SA; Grupo Eroski; Procter & Gamble España SA; Mercadona SA etc., are few of the top companies.
- Sales Channel
- Retail offline grabbed 85% of the market.
Spain Menstrual Care Market Outlook
The Spain menstrual care market is expected to increase moderately, with an estimated growth of 535 million to about 575 million by 2025 and 2032 respectively, representing a compound annual growth rate of about 1.04% in 2026-2032. Though a short-term decline is predicted in 2024, the market is projected to stabilise as end user increasingly use a combination of reusable and disposable products that are environmentally friendly. The largest category is towels, which occupy approximately 52% of the market share however, reusable menstrual cups and biodegradable pads are gradually gaining market share. The project of Catalonia to provide free reusable menstrual items to over 2.5 million women has had a significant impact on end user behaviour, hastening the national shift to sustainable menstrual care solutions.
There is a slow shift in the market towards reusable and organic products, with brands like Masmi, Cottons, and Cumlaude Lab launching biodegradable and 100% cotton-based products. The increased use of these products is an indication of the increased awareness of environmental protection and waste minimization in Spain. At the same time, pantyliners are still doing well because of their versatility and application outside of menstrual cycles. These trends suggest that the market is shifting to more sustainable consumption trends, and sustainability is becoming a major competitive advantage.
Distribution wise, the retail offline channels control the market with an 85% market share with supermarkets, hypermarkets and discounters like Mercadona, Carrefour, Aldi and Lidl leading the pack. These retailers are reinforcing their own-label brands, providing low-cost and environmentally-friendly options that attract value-conscious end user. In the meantime, health and beauty experts and online stores are becoming growth avenues, especially when it comes to high-end and niche brands that specialize in organic or technologically advanced products.
In the future, the menstrual care market in Spain is projected to keep growing steadily because sustainability, innovation, and inclusivity will keep influencing the development of products. To meet the new, more stringent environmental regulations, manufacturers will invest in biodegradable materials, plastic-free packaging, and better waste-management practices. With the growing demands of eco-conscious end user to be more transparent and quality-focused, the brands that will adjust to these new demands will gain a better position in the market by 2032.
Spain Menstrual Care Market Growth DriverIncreasing Consciousness of Personal Cleanliness and Well-Being Pushes the Market Demand.
The increasing social awareness of menstrual hygiene and well-being is increasing the demand of quality menstrual care products in Spain. Education campaigns at the national level, in line with the recommendations of the World Health Organization (WHO), emphasize the necessity of access and awareness, as almost 500 million women in the world continue to be deprived of proper menstrual hygiene facilities, and continuous attention is required. In Spain, the role of government at regional and national levels, such as the 2024 introduction of free reusable menstrual products in Catalonia to an estimated 2.5 million women, has put menstrual well-being on the agenda and made it more accessible to socio-economic groups.
An increasing policy drive has been accompanied by the Spain Ministry of Equality increasing the number of menstrual health programs, which translates into more involvement in well-being programmes and more access to products. Such government initiatives, combined with the involvement of the private-sector, contribute to the rise in market demand of both conventional and more recent, sustainable menstrual care products. The continued regional and national engagements are still enhancing awareness, providing support, and creating a favorable innovation climate in the market.
Spain Menstrual Care Market ChallengeInflationary Pressures and Price Sensitivity Curb Market Growth.
The challange of affordability is also being strained because inflation is a major issue to Spain shoppers. Eurostat and national statistics show that in 2024, the average inflation in Spain was around 3.1%, increasing the price sensitivity of households and speeding up the transition to value-based or own-label hygiene products. Retail surveys and economic reports affirm an increasing end user preference of cheaper alternatives as the cost of living increases.
As budgets become stricter, premium brands must innovate and communicate value to retain share. In the meantime, the Bank of Spain points out that real household disposable income has remained flat over the past few years, which further exacerbates the impact of high prices and limits expenditure on non-essential or high-quality care products. Although this has opened up new opportunities to affordable brands and more environmentally friendly options, it has also posed obvious obstacles to more expensive, premium-oriented menstrual care lines, and competitive pricing and product positioning have never been as significant.
Spain Menstrual Care Market TrendSustainability Shift and Reusable Alternatives Curb Market Growth.
In Spain, menstrual care purchasing has become focused on sustainability. An example of robust policy support of sustainability is the free distribution of reusable menstrual products in Catalonia in 2024, which covered 2.5 million potential beneficiaries. These changes are backed by the European Environment Agency and the Ministry of the Ecological Transition in Spain (MITECO), and over 67% of Spain citizens support anti-single-use waste policies and governmental measures to curb the use of plastic in hygiene products [MITECO].
End user of younger age and urban ones are particularly concerned with waste minimization and skin-friendly, environmentally conscious products. Menstrual cups, period underwear, and organic cotton items are becoming more and more common in the Spain market, and the concerted effort by government, NGOs, and end user advocates is driving sales of sustainable products faster. With mainstream retail reacting to these new priorities, the disposable product sales continue to experience headwinds as the eco-care segment grows.
Spain Menstrual Care Market OpportunityRetail online Growth and Digitalisation to Spur Future Growth.
The high digital penetration in Spain is offering some of the most important opportunities to menstrual care brands to access new end user. Spain has a very receptive market to Retail online and omnichannel retail, with internet penetration of over 94% in 2024, based on World Bank and Eurostat statistics [World Bank]. Hygiene products have become incredibly accessible, even in smaller cities and rural regions, thanks to digital platforms like Amazon, Mercadona, and pharmacy e-retailers, coupled with local subscription services. According to the OECD and the national commerce ministry of Spain, online retail sales have increased by over 12% annually, and digital interaction is a key to brand competitiveness.
Through influencer marketing, education-based campaigns, and collaborations that build trust, brands are using the digital transformation of Spain to expand their presence. Individualised online suggestions and interactive campaigns, which are backed by government digital policy, are still increasing end user loyalty and market expansion among various end user groups.
Spain Menstrual Care Market Segmentation Analysis
By Product Type
- Pantyliners
- Tampons
- Towels
- Intimate Wipes
- Menstrual Cups
- Period Underwear
The segment with the highest share under Product Type is towels, accounting for 52% of the Spain menstrual care market. Towels continue to dominate due to their widespread availability, convenience, and end user familiarity. Within this segment, slim/thin/ultra-thin towels hold the largest value sales, as they provide enhanced comfort and protection. Their popularity is supported by innovations such as improved absorbency and the use of organic and biodegradable materials, aligning with Spain’s growing sustainability trend.
Additionally, end users increasingly favour eco-friendly disposable towel options made from 100% cotton and natural fibres, reflecting stronger awareness of environmental and health concerns. Despite the rise of reusable products like menstrual cups, towels are expected to maintain their lead over the forecast period, supported by ongoing product upgrades and sustained end user preference for quick, hygienic, and convenient menstrual care solutions.
By Sales Channel
- Retail Offline
- Retail Online
The segment with the highest share under Sales Channel is retail offline, which captured 85% of the Spain menstrual care market. Supermarkets, hypermarkets, and discounters dominate this segment, driven by their wide product ranges, competitive pricing, and strong private label offerings from retailers such as Mercadona and Carrefour. These outlets remain the preferred choice for menstrual care purchases, providing end user with easy access to trusted brands and affordable alternatives in one location.
Furthermore, retail offline continues to benefit from its convenience and immediacy, particularly as many end users still prefer to compare product options physically. The steady expansion of organic and sustainable menstrual products within grocery aisles has also strengthened the relevance of this channel. Health and beauty specialists further complement offline sales, catering to end users seeking premium and eco-friendly menstrual care solutions that require more specialised product knowledge and support.
List of Companies Covered in Spain Menstrual Care Market
The companies listed below are highly influential in the Spain menstrual care market, with a significant market share and a strong impact on industry developments.
- Centros Comerciales Carrefour SA
- Johnson & Johnson SA
- Grupo Eroski
- Procter & Gamble España SA
- Mercadona SA
Competitive Landscape
Spain menstrual care market remained competitive, shaped by multinational leaders, strong private label growth, and emerging niche brands. Procter & Gamble continued to lead through well-known brands such as Evax, Ausonia, and Tampax, supported by long-standing consumer trust. However, its share weakened as price-sensitive consumers increasingly shifted to private labels from major retailers like Mercadona and Carrefour, which offer reliable quality at lower prices. Discounters such as Aldi and Lidl further intensified competition through aggressive pricing. At the same time, niche players like Cohitec strengthened their presence by focusing on natural fibres and hypoallergenic products, appealing to consumers prioritising sustainability and skin health.
Frequently Asked Questions
Related Report
1. Market Segmentation
1.1. Research Scope
1.2. Research Methodology
1.3. Definitions and Assumptions
2. Executive Summary
3. Spain Menstrual Care Market Policies, Regulations, and Standards
4. Spain Menstrual Care Market Dynamics
4.1. Growth Factors
4.2. Challenges
4.3. Trends
4.4. Opportunities
5. Spain Menstrual Care Market Statistics, 2022-2032F
5.1. Market Size & Growth Outlook
5.1.1.By Revenues in USD Million
5.2. Market Segmentation & Growth Outlook
5.2.1.By Product Type
5.2.1.1. Pantyliners- Market Insights and Forecast 2022-2032, USD Million
5.2.1.2. Tampons- Market Insights and Forecast 2022-2032, USD Million
5.2.1.2.1. Applicator Tampons- Market Insights and Forecast 2022-2032, USD Million
5.2.1.2.2. Digital Tampons- Market Insights and Forecast 2022-2032, USD Million
5.2.1.3. Towels- Market Insights and Forecast 2022-2032, USD Million
5.2.1.3.1. Standard Towels- Market Insights and Forecast 2022-2032, USD Million
5.2.1.3.1.1. Standard Towels with Wings- Market Insights and Forecast 2022-2032, USD Million
5.2.1.3.1.2. Standard Towels Without Wings- Market Insights and Forecast 2022-2032, USD Million
5.2.1.3.2. Slim/Thin/Ultra-Thin Towels- Market Insights and Forecast 2022-2032, USD Million
5.2.1.3.2.1. Slim/Thin/Ultra-Thin Towels with Wings- Market Insights and Forecast 2022-2032, USD Million
5.2.1.3.2.2. Slim/Thin/Ultra-Thin Towels Without Wings- Market Insights and Forecast 2022-2032, USD Million
5.2.1.4. Intimate Wipes- Market Insights and Forecast 2022-2032, USD Million
5.2.1.5. Menstrual Cups- Market Insights and Forecast 2022-2032, USD Million
5.2.1.6. Period Underwear- Market Insights and Forecast 2022-2032, USD Million
5.2.2.By Nature
5.2.2.1. Disposable- Market Insights and Forecast 2022-2032, USD Million
5.2.2.2. Reusable- Market Insights and Forecast 2022-2032, USD Million
5.2.3.By Age Group
5.2.3.1. Up to 18 Years- Market Insights and Forecast 2022-2032, USD Million
5.2.3.2. 19-30 Years- Market Insights and Forecast 2022-2032, USD Million
5.2.3.3. 31-40 Years- Market Insights and Forecast 2022-2032, USD Million
5.2.3.4. 40 Years and Above- Market Insights and Forecast 2022-2032, USD Million
5.2.4.By Sales Channel
5.2.4.1. Retail Offline- Market Insights and Forecast 2022-2032, USD Million
5.2.4.2. Retail Online- Market Insights and Forecast 2022-2032, USD Million
5.2.5.By Competitors
5.2.5.1. Competition Characteristics
5.2.5.2. Market Share & Analysis
6. Spain Pantyliners Menstrual Care Market Statistics, 2022-2032
6.1. Market Size & Growth Outlook
6.1.1.By Revenues in USD Million
6.2. Market Segmentation & Growth Outlook
6.2.1.By Nature- Market Insights and Forecast 2022-2032, USD Million
6.2.2.By Age Group- Market Insights and Forecast 2022-2032, USD Million
6.2.3.By Sales Channel- Market Insights and Forecast 2022-2032, USD Million
7. Spain Tampons Menstrual Care Market Statistics, 2022-2032
7.1. Market Size & Growth Outlook
7.1.1.By Revenues in USD Million
7.2. Market Segmentation & Growth Outlook
7.2.1.By Product Type- Market Insights and Forecast 2022-2032, USD Million
7.2.2.By Nature- Market Insights and Forecast 2022-2032, USD Million
7.2.3.By Age Group- Market Insights and Forecast 2022-2032, USD Million
7.2.4.By Sales Channel- Market Insights and Forecast 2022-2032, USD Million
8. Spain Towels Menstrual Care Market Statistics, 2022-2032
8.1. Market Size & Growth Outlook
8.1.1.By Revenues in USD Million
8.2. Market Segmentation & Growth Outlook
8.2.1.By Product Type- Market Insights and Forecast 2022-2032, USD Million
8.2.2.By Nature- Market Insights and Forecast 2022-2032, USD Million
8.2.3.By Age Group- Market Insights and Forecast 2022-2032, USD Million
8.2.4.By Sales Channel- Market Insights and Forecast 2022-2032, USD Million
9. Spain Intimate Wipes Market Statistics, 2022-2032
9.1. Market Size & Growth Outlook
9.1.1.By Revenues in USD Million
9.2. Market Segmentation & Growth Outlook
9.2.1.By Nature- Market Insights and Forecast 2022-2032, USD Million
9.2.2.By Age Group- Market Insights and Forecast 2022-2032, USD Million
9.2.3.By Sales Channel- Market Insights and Forecast 2022-2032, USD Million
10. Spain Menstrual Cups Menstrual Care Market Statistics, 2022-2032
10.1. Market Size & Growth Outlook
10.1.1. By Revenues in USD Million
10.2. Market Segmentation & Growth Outlook
10.2.1. By Nature- Market Insights and Forecast 2022-2032, USD Million
10.2.2. By Age Group- Market Insights and Forecast 2022-2032, USD Million
10.2.3. By Sales Channel- Market Insights and Forecast 2022-2032, USD Million
11. Spain Period Underwear Menstrual Care Market Statistics, 2022-2032
11.1. Market Size & Growth Outlook
11.1.1. By Revenues in USD Million
11.2. Market Segmentation & Growth Outlook
11.2.1. By Nature- Market Insights and Forecast 2022-2032, USD Million
11.2.2. By Age Group- Market Insights and Forecast 2022-2032, USD Million
11.2.3. By Sales Channel- Market Insights and Forecast 2022-2032, USD Million
12. Competitive Outlook
12.1. Company Profiles
12.1.1. Procter & Gamble España SA
12.1.1.1. Business Description
12.1.1.2. Product Portfolio
12.1.1.3. Collaborations & Alliances
12.1.1.4. Recent Developments
12.1.1.5. Financial Details
12.1.1.6. Others
12.1.2. Mercadona SA
12.1.2.1. Business Description
12.1.2.2. Product Portfolio
12.1.2.3. Collaborations & Alliances
12.1.2.4. Recent Developments
12.1.2.5. Financial Details
12.1.2.6. Others
12.1.3. Centros Comerciales Carrefour SA
12.1.3.1. Business Description
12.1.3.2. Product Portfolio
12.1.3.3. Collaborations & Alliances
12.1.3.4. Recent Developments
12.1.3.5. Financial Details
12.1.3.6. Others
12.1.4. Johnson & Johnson SA
12.1.4.1. Business Description
12.1.4.2. Product Portfolio
12.1.4.3. Collaborations & Alliances
12.1.4.4. Recent Developments
12.1.4.5. Financial Details
12.1.4.6. Others
12.1.5. Eroski, Grupo
12.1.5.1. Business Description
12.1.5.2. Product Portfolio
12.1.5.3. Collaborations & Alliances
12.1.5.4. Recent Developments
12.1.5.5. Financial Details
12.1.5.6. Others
13. Disclaimer
| Segment | Sub-Segment |
|---|---|
| By Product Type |
|
| By Nature |
|
| By Age Group |
|
| By Sales Channel |
|
Research Methodology
This study followed a structured approach comprising four key phases to assess the size and scope of the electro-oxidation market. The process began with thorough secondary research to collect data on the target market, related markets, and broader industry context. These findings, along with preliminary assumptions and estimates, were then validated through extensive primary research involving industry experts from across the value chain. To calculate the overall market size, both top-down and bottom-up methodologies were employed. Finally, market segmentation and data triangulation techniques were applied to refine and validate segment-level estimations.
Secondary Research
The secondary research phase involved gathering data from a wide range of credible and published sources. This step helped in identifying industry trends, defining market segmentation, and understanding the market landscape and value chain.
Sources consulted during this phase included:
- Company annual reports, investor presentations, and press releases
- Industry white papers and certified publications
- Trade directories and market-recognized databases
- Articles from authoritative authors and reputable journals
- Gold and silver standard websites
Secondary research was critical in mapping out the industry's value chain and monetary flow, identifying key market segments, understanding regional variations, and tracking significant industry developments.
Other key sources:
- Financial disclosures
- Industry associations and trade bodies
- News outlets and business magazines
- Academic journals and research studies
- Paid industry databases
Primary Research
To validate secondary data and gain deeper market insights, primary research was conducted with key stakeholders across both the supply and demand sides of the market.
On the demand side, participants included decision-makers and influencers from end-user industries—such as CIOs, CTOs, and CSOs—who provided first-hand perspectives on market needs, product usage, and future expectations.
On the supply side, interviews were conducted with manufacturers, industry associations, and institutional participants to gather insights into current offerings, product pipelines, and market challenges.
Primary interviews provided critical inputs such as:
- Market size and revenue data
- Product and service breakdowns
- Market forecasts
- Regional and application-specific trends
Stakeholders consulted included:
- Leading OEM and solution providers
- Channel and distribution partners
- End users across various applications
- Independent consultants and industry specialists
Market Size Estimation and Data Triangulation
- Identifying Key Market Participants (Secondary Research)
- Goal: To identify the major players or companies in the target market. This typically involves using publicly available data sources such as industry reports, market research publications, and financial statements of companies.
- Tools: Reports from firms like Gartner, Forrester, Euromonitor, Statista, IBISWorld, and others. Public financial statements, news articles, and press releases from top market players.
- Extracting Earnings of Key Market Participants
- Goal: To estimate the earnings generated from the product or service being analyzed. This step helps in understanding the revenue potential of each market player in a specific geography.
- Methods: Earnings data can be gathered from:
- Publicly available financial reports (for listed companies).
- Interviews and primary data sources from professionals, such as Directors, VPs, SVPs, etc. This is especially useful for understanding more nuanced, internal data that isn't publicly disclosed.
- Annual reports and investor presentations of key players.
- Data Collation and Development of a Relevant Data Model
- Goal: To collate inputs from both primary and secondary sources into a structured, data-driven model for market estimation. This model will incorporate key market KPIs and any independent variables relevant to the market.
- Key KPIs: These could include:
- Market size, growth rate, and demand drivers.
- Industry-specific metrics like market share, average revenue per customer (ARPC), or average deal size.
- External variables, such as economic growth rates, inflation rates, or commodity prices, that could affect the market.
- Data Modeling: Based on this data, the market forecasts are developed for the next 5 years. A combination of trend analysis, scenario modeling, and statistical regression might be used to generate projections.
- Scenario Analysis
- Goal: To test different assumptions and validate how sensitive the market is to changes in key variables (e.g., market demand, regulatory changes, technological disruptions).
- Types of Scenarios:
- Base Case: Based on current assumptions and historical data.
- Best-Case Scenario: Assuming favorable market conditions, regulatory environments, and technological advancements.
- Worst-Case Scenario: Accounting for adverse factors, such as economic downturns, stricter regulations, or unexpected disruptions.
Partnering With Industry Leaders to Drive Growth
Our mission is to deliver intelligence that matters. By combining data, analysis, and industry expertise, we enable organizations to make smarter, faster, and more impactful decisions. Whether it’s a Fortune 500 company or a high-growth startup, businesses trust us to provide clarity in an ever-evolving marketplace.
