South Korea Premium Beauty and Personal Care Market Report: Trends, Growth and Forecast (2025-2030)
By Product (Colour Cosmetics, Fragrances, Deodorants, Hair Care, Skin Care, Bath and Shower, Baby and Child-specific Products), By End User (Men’s, Women’s, Unisex), By Sales Channel (Online, Offline)
- FMCG
- Dec 2025
- VI0036
- 126
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South Korea Premium Beauty and Personal Care Market Statistics, 2025
- Market Size Statistics
- Premium Beauty and Personal Care in South Korea is estimated at $ 5.93 Billion.
- The market size is expected to grow to $ 6.38 Billion by 2030.
- Market to register a CAGR of around 1.23% during 2025-30.
- Product Shares
- Premium Skin Care grabbed market share of 54%.
- Competition
- More than 20 companies are actively engaged in producing Premium Beauty and Personal Care in South Korea.
- Top 5 companies acquired 60% of the market share.
- Estée Lauder Cos Inc, Amway Korea Co Ltd, Procter & Gamble Korea Inc, LG Household & Health Care Ltd, AmorePacific Corp etc., are few of the top companies.
South Korea Premium Beauty and Personal Care Market Outlook
The South Korea premium beauty and personal care market is projected to grow steadily yet moderately in 2025–2030. Premiumisation, high consumer demand for skin care, and world-wide popularity of premium K-beauty brands are all predicted to drive this expansion. Premium fragrances and deodorants will be spearheading value growth, spurred on by the increasing importance of everyday personal scent. While most other premium categories are likely to experience more sluggish growth, with some such as premium nail care declining because of the popularity and value for money of salon services.
Premium skin care, being the largest category, might persist in getting threatened by consumers choosing low-cost mass-market options. Deodorants, however, are predicted to experience robust performance from a low base, supported by significant contributions from companies such as Aesop. At the same time, increasing trends for niche and unisex perfumes are also likely to contribute to the growth of premium segments. Premium face masks are also set for a sustained turnaround, spearheaded by hits such as the Biodance Collagen Face Mask.
Men's grooming continues to be a complicated category. Higher-priced men's skin care should remain underperforming, as numerous men prefer unisex or dermocosmetic product offerings. Growing male interest in hair color cosmetics might provide new brand opportunities, though. Brands will have to emphasize inclusivity and not purely male-specific lines.
Lastly, as e-commerce increases in prominence, the risk of counterfeit goods also increases. Brands are actively fighting to protect their brand with improved packaging, barcode checking, and education of consumers, but more innovation will be required in order to continue building trust and drive long-term growth.
South Korea Premium Beauty and Personal Care Market Growth Driver
South Korea premium beauty and personal care are to experience steady development between 2025-30, underpinned by a steady increase in retail value at constant prices of 2024. A higher CAGR will be recorded in the forecast period than in the review period. The trend for premiumisation, a penetrating skincare focus by consumers, and the growing presence of premium K-beauty players in international markets are the main drivers.
Specifically, increased interest in premium dermocosmetics, anti-ageing treatments, and bio-based skincare items is expected to drive category growth. Fragrant premium categories are anticipated to perform well, further increasing total sales. Premium nail care, on the other hand, might be threatened by stiff competition from mass-market options, challenging its progress in the premium space.
South Korea Premium Beauty and Personal Care Market Opportunity
In spite of the prevalent grooming culture among South Korea males, high-end men's skin care is likely to remain challenged in its pursuit of value growth at constant 2024 prices through 2025-30. Though numerous brands have launched new products catering to males, sales in this category as a whole are under pressure. The prime reason is the popularization of dermocosmetics and unisex skin care, which are perceived to be more effective and versatile, making male-specific offerings redundant.
But new possibilities are arising as men's interest in other premium categories continues to grow. Colour cosmetics and hair care, while still smaller in size than men's skin care, are increasingly gaining popularity with men. As brands too are focusing more on these segments, the increasing male participation outside of traditional skin care is a new avenue for market growth in the premium beauty and personal care category.
| Report Coverage | Details |
|---|---|
| Market Forecast | 2025-30 |
| USD Value 2024 | $ 5.93 Billion |
| USD Value 2030 | $ 6.38 Billion |
| CAGR 2025-2030 | 1.23% |
| Largest Category | Premium Skin Care segment leads with 50% market share |
| Top Drivers | Premiumisation and Global Expansion Driving Steady Growth |
| Top Opportunities | Growing Male Engagement Presents New Avenues Beyond Traditional Skin Care |
| Key Players | Estée Lauder Cos Inc, Amway Korea Co Ltd, Procter & Gamble Korea Inc, LG Household & Health Care Ltd, AmorePacific Corp, Elca Korea Co Ltd, L'Oréal Korea Co Ltd, Chanel Korea Co Ltd, Aesop Korea Ltd, Shiseido Korea Co Ltd and Others. |
South Korea Premium Beauty and Personal Care Market Segmentation
The largest segment in the South Korea Premium Beauty and Personal Care Market in 2025–30 is premium skin care. It remains at the forefront, holding more than half of total sales. Its leadership is underpinned by consumer appetite for sophisticated formulations, anti-aging benefits, and dermatologically tested or naturally featured ingredients. Whereas premium skin care took a slight value hit in 2024 as well because of some move to mass brands, its focus on quality and innovation is likely to maintain demand in the future.
Conversely, premium unisex deodorants and fragrances are gaining momentum. Premium deodorants, despite a low base, had outstanding growth in 2024, largely due to the growth of niche brands such as Aesop. At the same time, premium unisex fragrances experienced double-digit growth, reflecting increasing demand for gender-neutral scents and premium lifestyle purchases by young consumers.
Top Companies in South Korea Premium Beauty and Personal Care Market
The top companies operating in the market include Estée Lauder Cos Inc, Amway Korea Co Ltd, Procter & Gamble Korea Inc, LG Household & Health Care Ltd, AmorePacific Corp, Elca Korea Co Ltd, L'Oréal Korea Co Ltd, Chanel Korea Co Ltd, Aesop Korea Ltd, Shiseido Korea Co Ltd, etc., are the top players operating in the South Korea Premium Beauty and Personal Care Market.
Frequently Asked Questions
Related Report
1. Market Segmentation
1.1. Research Scope
1.2. Research Methodology
1.3. Definitions and Assumptions
2. Executive Summary
3. South Korea Premium Beauty and Personal Care Market Policies, Regulations, and Standards
4. South Korea Premium Beauty and Personal Care Market Dynamics
4.1. Growth Factors
4.2. Challenges
4.3. Trends
4.4. Opportunities
5. South Korea Premium Beauty and Personal Care Market Statistics, 2020-2030F
5.1. Market Size & Growth Outlook
5.1.1.By Revenues in US$ Million
5.2. Market Segmentation & Growth Outlook
5.2.1.By Product
5.2.1.1. Colour Cosmetics- Market Insights and Forecast 2020-2030, USD Million
5.2.1.1.1. Eye Make-Up- Market Insights and Forecast 2020-2030, USD Million
5.2.1.1.2. Facial Make-Up- Market Insights and Forecast 2020-2030, USD Million
5.2.1.1.3. Lip Products- Market Insights and Forecast 2020-2030, USD Million
5.2.1.1.4. Nail Products- Market Insights and Forecast 2020-2030, USD Million
5.2.1.1.5. Colour Cosmetics Sets/Kits- Market Insights and Forecast 2020-2030, USD Million
5.2.1.2. Fragrances- Market Insights and Forecast 2020-2030, USD Million
5.2.1.3. Deodorants- Market Insights and Forecast 2020-2030, USD Million
5.2.1.4. Hair Care- Market Insights and Forecast 2020-2030, USD Million
5.2.1.5. Skin Care- Market Insights and Forecast 2020-2030, USD Million
5.2.1.5.1. Body Care- Market Insights and Forecast 2020-2030, USD Million
5.2.1.5.2. Facial Care- Market Insights and Forecast 2020-2030, USD Million
5.2.1.5.3. Hand Care- Market Insights and Forecast 2020-2030, USD Million
5.2.1.5.4. Skin Care Sets/Kits- Market Insights and Forecast 2020-2030, USD Million
5.2.1.5.5. Sun Protection- Market Insights and Forecast 2020-2030, USD Million
5.2.1.6. Bath and Shower- Market Insights and Forecast 2020-2030, USD Million
5.2.1.7. Baby and Child-specific Products- Market Insights and Forecast 2020-2030, USD Million
5.2.2.By End User
5.2.2.1. Men’s- Market Insights and Forecast 2020-2030, USD Million
5.2.2.2. Women’s- Market Insights and Forecast 2020-2030, USD Million
5.2.2.3. Unisex- Market Insights and Forecast 2020-2030, USD Million
5.2.3.By Sales Channel
5.2.3.1. Online- Market Insights and Forecast 2020-2030, USD Million
5.2.3.2. Offline- Market Insights and Forecast 2020-2030, USD Million
5.2.4.By Competitors
5.2.4.1. Competition Characteristics
5.2.4.2. Market Share & Analysis
6. South Korea Premium Colour Cosmetics Market Outlook, 2020-2030F
6.1. Market Size & Growth Outlook
6.1.1.By Revenues in US$ Million
6.2. Market Segmentation & Growth Outlook
6.2.1.By Product- Market Insights and Forecast 2020-2030, USD Million
6.2.2.By End User- Market Insights and Forecast 2020-2030, USD Million
6.2.3.By Sales Channel- Market Insights and Forecast 2020-2030, USD Million
7. South Korea Premium Fragrances Market Outlook, 2020-2030F
7.1. Market Size & Growth Outlook
7.1.1.By Revenues in US$ Million
7.2. Market Segmentation & Growth Outlook
7.2.1.By End User- Market Insights and Forecast 2020-2030, USD Million
7.2.2.By Sales Channel- Market Insights and Forecast 2020-2030, USD Million
8. South Korea Premium Deodorants Market Outlook, 2020-2030F
8.1. Market Size & Growth Outlook
8.1.1.By Revenues in US$ Million
8.2. Market Segmentation & Growth Outlook
8.2.1.By End User- Market Insights and Forecast 2020-2030, USD Million
8.2.2.By Sales Channel- Market Insights and Forecast 2020-2030, USD Million
9. South Korea Premium Hair Care Market Outlook, 2020-2030F
9.1. Market Size & Growth Outlook
9.1.1.By Revenues in US$ Million
9.2. Market Segmentation & Growth Outlook
9.2.1.By End User- Market Insights and Forecast 2020-2030, USD Million
9.2.2.By Sales Channel- Market Insights and Forecast 2020-2030, USD Million
10. South Korea Premium Skin Care Market Outlook, 2020-2030F
10.1. Market Size & Growth Outlook
10.1.1. By Revenues in US$ Million
10.2. Market Segmentation & Growth Outlook
10.2.1. By Product- Market Insights and Forecast 2020-2030, USD Million
10.2.2. By End User- Market Insights and Forecast 2020-2030, USD Million
10.2.3. By Sales Channel- Market Insights and Forecast 2020-2030, USD Million
11. South Korea Premium Bath and Shower Market Outlook, 2020-2030F
11.1. Market Size & Growth Outlook
11.1.1. By Revenues in US$ Million
11.2. Market Segmentation & Growth Outlook
11.2.1. By End User- Market Insights and Forecast 2020-2030, USD Million
11.2.2. By Sales Channel- Market Insights and Forecast 2020-2030, USD Million
12. South Korea Premium Baby and Child-specific Products Market Outlook, 2020-2030F
12.1. Market Size & Growth Outlook
12.1.1. By Revenues in US$ Million
12.2. Market Segmentation & Growth Outlook
12.2.1. By Sales Channel- Market Insights and Forecast 2020-2030, USD Million
13. Competitive Outlook
13.1. Company Profiles
13.1.1. LG Household & Health Care Ltd
13.1.1.1. Business Description
13.1.1.2. Product Portfolio
13.1.1.3. Collaborations & Alliances
13.1.1.4. Recent Developments
13.1.1.5. Financial Details
13.1.1.6. Others
13.1.2. AmorePacific Corp
13.1.2.1. Business Description
13.1.2.2. Product Portfolio
13.1.2.3. Collaborations & Alliances
13.1.2.4. Recent Developments
13.1.2.5. Financial Details
13.1.2.6. Others
13.1.3. Elca Korea Co Ltd
13.1.3.1. Business Description
13.1.3.2. Product Portfolio
13.1.3.3. Collaborations & Alliances
13.1.3.4. Recent Developments
13.1.3.5. Financial Details
13.1.3.6. Others
13.1.4. L'Oréal Korea Co Ltd
13.1.4.1. Business Description
13.1.4.2. Product Portfolio
13.1.4.3. Collaborations & Alliances
13.1.4.4. Recent Developments
13.1.4.5. Financial Details
13.1.4.6. Others
13.1.5. Chanel Korea Co Ltd
13.1.5.1. Business Description
13.1.5.2. Product Portfolio
13.1.5.3. Collaborations & Alliances
13.1.5.4. Recent Developments
13.1.5.5. Financial Details
13.1.5.6. Others
13.1.6. Estée Lauder Cos Inc
13.1.6.1. Business Description
13.1.6.2. Product Portfolio
13.1.6.3. Collaborations & Alliances
13.1.6.4. Recent Developments
13.1.6.5. Financial Details
13.1.6.6. Others
13.1.7. Amway Korea Co Ltd
13.1.7.1. Business Description
13.1.7.2. Product Portfolio
13.1.7.3. Collaborations & Alliances
13.1.7.4. Recent Developments
13.1.7.5. Financial Details
13.1.7.6. Others
13.1.8. Procter & Gamble Korea Inc
13.1.8.1. Business Description
13.1.8.2. Product Portfolio
13.1.8.3. Collaborations & Alliances
13.1.8.4. Recent Developments
13.1.8.5. Financial Details
13.1.8.6. Others
13.1.9. Aesop Korea Ltd
13.1.9.1. Business Description
13.1.9.2. Product Portfolio
13.1.9.3. Collaborations & Alliances
13.1.9.4. Recent Developments
13.1.9.5. Financial Details
13.1.9.6. Others
13.1.10. Shiseido Korea Co Ltd
13.1.10.1. Business Description
13.1.10.2. Product Portfolio
13.1.10.3. Collaborations & Alliances
13.1.10.4. Recent Developments
13.1.10.5. Financial Details
13.1.10.6. Others
14. Disclaimer
| Segment | Sub-Segment |
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| By Product |
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| By End User |
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| By Sales Channel |
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Research Methodology
This study followed a structured approach comprising four key phases to assess the size and scope of the electro-oxidation market. The process began with thorough secondary research to collect data on the target market, related markets, and broader industry context. These findings, along with preliminary assumptions and estimates, were then validated through extensive primary research involving industry experts from across the value chain. To calculate the overall market size, both top-down and bottom-up methodologies were employed. Finally, market segmentation and data triangulation techniques were applied to refine and validate segment-level estimations.
Secondary Research
The secondary research phase involved gathering data from a wide range of credible and published sources. This step helped in identifying industry trends, defining market segmentation, and understanding the market landscape and value chain.
Sources consulted during this phase included:
- Company annual reports, investor presentations, and press releases
- Industry white papers and certified publications
- Trade directories and market-recognized databases
- Articles from authoritative authors and reputable journals
- Gold and silver standard websites
Secondary research was critical in mapping out the industry's value chain and monetary flow, identifying key market segments, understanding regional variations, and tracking significant industry developments.
Other key sources:
- Financial disclosures
- Industry associations and trade bodies
- News outlets and business magazines
- Academic journals and research studies
- Paid industry databases
Primary Research
To validate secondary data and gain deeper market insights, primary research was conducted with key stakeholders across both the supply and demand sides of the market.
On the demand side, participants included decision-makers and influencers from end-user industries—such as CIOs, CTOs, and CSOs—who provided first-hand perspectives on market needs, product usage, and future expectations.
On the supply side, interviews were conducted with manufacturers, industry associations, and institutional participants to gather insights into current offerings, product pipelines, and market challenges.
Primary interviews provided critical inputs such as:
- Market size and revenue data
- Product and service breakdowns
- Market forecasts
- Regional and application-specific trends
Stakeholders consulted included:
- Leading OEM and solution providers
- Channel and distribution partners
- End users across various applications
- Independent consultants and industry specialists
Market Size Estimation and Data Triangulation
- Identifying Key Market Participants (Secondary Research)
- Goal: To identify the major players or companies in the target market. This typically involves using publicly available data sources such as industry reports, market research publications, and financial statements of companies.
- Tools: Reports from firms like Gartner, Forrester, Euromonitor, Statista, IBISWorld, and others. Public financial statements, news articles, and press releases from top market players.
- Extracting Earnings of Key Market Participants
- Goal: To estimate the earnings generated from the product or service being analyzed. This step helps in understanding the revenue potential of each market player in a specific geography.
- Methods: Earnings data can be gathered from:
- Publicly available financial reports (for listed companies).
- Interviews and primary data sources from professionals, such as Directors, VPs, SVPs, etc. This is especially useful for understanding more nuanced, internal data that isn't publicly disclosed.
- Annual reports and investor presentations of key players.
- Data Collation and Development of a Relevant Data Model
- Goal: To collate inputs from both primary and secondary sources into a structured, data-driven model for market estimation. This model will incorporate key market KPIs and any independent variables relevant to the market.
- Key KPIs: These could include:
- Market size, growth rate, and demand drivers.
- Industry-specific metrics like market share, average revenue per customer (ARPC), or average deal size.
- External variables, such as economic growth rates, inflation rates, or commodity prices, that could affect the market.
- Data Modeling: Based on this data, the market forecasts are developed for the next 5 years. A combination of trend analysis, scenario modeling, and statistical regression might be used to generate projections.
- Scenario Analysis
- Goal: To test different assumptions and validate how sensitive the market is to changes in key variables (e.g., market demand, regulatory changes, technological disruptions).
- Types of Scenarios:
- Base Case: Based on current assumptions and historical data.
- Best-Case Scenario: Assuming favorable market conditions, regulatory environments, and technological advancements.
- Worst-Case Scenario: Accounting for adverse factors, such as economic downturns, stricter regulations, or unexpected disruptions.
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