South Korea Pet Products Market Report: Trends, Growth and Forecast (2026-2032)
By Product (Cat Litter, Pet Healthcare (Flea/Tick Treatments, Pet Dietary Supplements, Worming Treatments, Others), Other Pet Products (Beauty Products, Accessories, Others)), By Sales Channel (Retail Offline, Retail E-Commerce, Veterinary Clinics)
- FMCG
 - Nov 2025
 - VI0304
 - 115
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South Korea Pet Products Market Statistics and Insights, 2026
- Market Size Statistics
	
- Pet Products in South Korea is estimated at $ 1.04 Billion.
 - The market size is expected to grow to $ 1.27 Billion by 2032.
 - Market to register a CAGR of around 2.9% during 2026-32.
 
 - Product Shares
	
- Other Pet Products grabbed market share of 75%.
 
 - Competition
	
- More than 20 companies are actively engaged in producing Pet Products in South Korea.
 - Top 5 companies acquired 5% of the market share.
 - Duit Design Lab, CHD Medics Co Ltd, PetMan Co Ltd, Coupang Corp, Anbio Inc etc., are few of the top companies.
 
 - Sales Channel
	
- Retail E-Commerce grabbed 65% of the market.
 
 
South Korea Pet Products Market Outlook
The South Korea pet products market is expected to expand steadily, with the market size reaching $1.27 billion from $1.04 billion by 2032. Pet healthcare, particularly dietary supplements, is poised to fuel much of this growth. Increased awareness regarding pet wellness and customized nutrition is compelling more pet owners to add supplements to their pets' daily regimen. As pets live longer and breed-specific health requirements become more defined, demand for specialized supplements is likely to be strong.
While pet healthcare dominates the market, cat litter is also witnessing steady growth as a mundane daily essential for cat keepers. Private labels, particularly those associated with large e-commerce websites such as Coupang, are gaining traction because they are cheap. This is set to continue, as economic instability compels customers to spend on essentials and reduce expenditure on non-essentials.
Other pet categories—hygiene items, toys, and accessories—will most likely continue to be the slowest-growing. Yet product innovation and convenience-led launches are supporting consumer interest. The category, however, is still very fragmented, with numerous small retailers offering competitive pricing and variety through e-commerce platforms.
Retail e-commerce will remain in control of distribution, which at present holds a share of 65% in total sales. The platforms are also increasingly entering into collaborations with renowned veterinarians to endorse products, enhancing consumer confidence and product visibility. With pets becoming integral to family life, expenditure on health, hygiene, and comfort products is anticipated to increase consistently during the forecast period.

South Korea Pet Products Market Growth Driver
Increased Focus on Pet Health Drives Supplement Demand
Growing awareness of pet health is a strong driving force in the pet product market. End users are more interested in keeping their pet healthy since early ages, which creates high demand for diet supplements. With increasing longevity among pets, end users actively look for breed-specific health-related supplements to prevent illness and ensure overall well-being.
This increased attention inspires pet care brands as well as pharma giants to venture into the supplement market. Yet, specialised pet supplement brands still dominate larger pharma giants because they are seen as more authentic and reliable by pet owners. This development underpins consistent growth in the pet healthcare sector and influences the dynamic market dynamics.
South Korea Pet Products Market Trend
Veterinarians As Strong Market Forces in Pet Products
Increasing trend in the pet products market in South Korea is the increasing power of veterinarians as opinion leaders. As more and more vets join the online fray, offering expert opinion on social media, YouTube, and television, their endorsement influences what their followers buy like never before. End users actively look to such experts to advise them on how to care for their pets and what to feed them, causing product popularity and sales to surge. This movement represents a broader trend toward educated, expert-led purchasing.
Seeing this power, brands and platforms are forging strategic alliances with popular vets. Fitpet has "The Cat Teacher" Na Eung-sik, and Pet Friends co-created MC Cat Litter with vet Kim Myung-chul. Rocket Pet Doctor at Coupang supplies custom plans by licensed vets, and Royal Canin features figures like Kim Myung-chul and Seol Chae-hyun in campaigns. All of these indicate how content driven by veterinarians is an integral marketing and engagement strategy—clearly a trend that continues.
South Korea Pet Products Market Opportunity
Increased Demand for Customized Pet Nutrition to Stimulate Market Growth
South Korea pet products market will experience robust growth, with pet healthcare, or more specifically dietary supplements, leading the way. As pet health increases in focus, an increasing number of owners will seek out customized nutrition solutions. While standard pet food provides balanced nutrition, pets might require additional nutrients based on breed, age, or medical condition. This enhanced awareness will fuel stable demand for dietary supplements, in line with more advanced pet care markets.
In spite of expansion, the space for supplements is bound to become increasingly competitive with low barriers to entry and extensive OEM and ODM manufacturing. Owing to continued economic volatility, consumers could reduce discretionary spending, thereby decreased demand for ultra-premium products. Brands falling in the middle-range price category are likely to gain the most, as consumers want quality along with affordability.
| Report Coverage | Details | 
|---|---|
| Market Forecast | 2026-32 | 
| USD Value 2025 | $ 1.04 Billion | 
| USD Value 2032 | $ 1.27 Billion | 
| CAGR 2026-2032 | 2.9% | 
| Largest Category | Other Pet Products segment leads with 75% market share | 
| Top Drivers | Increased Focus on Pet Health Drives Supplement Demand | 
| Top Trends | Veterinarians As Strong Market Forces in Pet Products | 
| Top Opportunities | Increased Demand for Customized Pet Nutrition to Stimulate Market Growth | 
| Key Players | Duit Design Lab, CHD Medics Co Ltd, PetMan Co Ltd, Coupang Corp, Anbio Inc, E-Mart Inc, Clorox Co, The, Unicommerce Co Ltd, Korea Companion Animal Nutrition Research Institute, Pet Friends Co Ltd and Others. | 
South Korea Pet Products Market Segmentation Analysis

By Sales Channel
- Retail Offline
 - Retail E-Commerce
 - Veterinary Clinics
 
The most dominant segment under the sales channel is Retail E-Commerce with a market share of 65%. This is fueled by expanding digital use and convenience, through which End users are able to shop a plethora of products online. Ranging from huge e-commerce sites to specialty boutiques, shoppers get to have everything from harnesses and apparel to accessories and more, and at affordable prices. The growing presence of individual sellers and small businesses has created a highly competitive landscape, pushing for innovation and price sensitivity.
Retail Offline continues to be a necessary channel, particularly for clients who like to touch and feel products before purchasing. Even as online channels grow in popularity, offline stores continue to command a large market share because of the personalized service and long-term built trust. With pets increasingly becoming part of the family, demand for varied and customized products will continue to grow consistently on all channels.
Top Companies in South Korea Pet Products Market
The top companies operating in the market include Duit Design Lab, CHD Medics Co Ltd, PetMan Co Ltd, Coupang Corp, Anbio Inc, E-Mart Inc, Clorox Co, The, Unicommerce Co Ltd, Korea Companion Animal Nutrition Research Institute, Pet Friends Co Ltd, etc., are the top players operating in the South Korea Pet Products Market.
Frequently Asked Questions
Related Report
1. Market Segmentation
1.1. Research Scope
1.2. Research Methodology
1.3. Definitions and Assumptions
2. Executive Summary
3. South Korea Pet Products Market Policies, Regulations, and Standards
4. South Korea Pet Products Market Dynamics
4.1. Growth Factors
4.2. Challenges
4.3. Trends
4.4. Opportunities
5. South Korea Pet Products Market Statistics, 2022-2032F
5.1. Market Size & Growth Outlook
5.1.1.By Revenues in US$ Million
5.2. Market Segmentation & Growth Outlook
5.2.1.By Product
5.2.1.1. Cat Litter- Market Insights and Forecast 2022-2032, USD Million
5.2.1.2. Pet Healthcare- Market Insights and Forecast 2022-2032, USD Million
5.2.1.2.1. Flea/Tick Treatments- Market Insights and Forecast 2022-2032, USD Million
5.2.1.2.2. Pet Dietary Supplements- Market Insights and Forecast 2022-2032, USD Million
5.2.1.2.3. Worming Treatments- Market Insights and Forecast 2022-2032, USD Million
5.2.1.2.4. Others- Market Insights and Forecast 2022-2032, USD Million
5.2.1.3. Other Pet Products- Market Insights and Forecast 2022-2032, USD Million
5.2.1.3.1. Beauty Products- Market Insights and Forecast 2022-2032, USD Million
5.2.1.3.2. Accessories- Market Insights and Forecast 2022-2032, USD Million
5.2.1.3.3. Others- Market Insights and Forecast 2022-2032, USD Million
5.2.2.By Sales Channel
5.2.2.1. Retail Offline- Market Insights and Forecast 2022-2032, USD Million
5.2.2.2. Retail E-Commerce- Market Insights and Forecast 2022-2032, USD Million
5.2.2.3. Veterinary Clinics- Market Insights and Forecast 2022-2032, USD Million
5.2.3.By Competitors
5.2.3.1. Competition Characteristics
5.2.3.2. Market Share & Analysis
6. South Korea Cat Litter Products Market Statistics, 2022-2032F
6.1. Market Size & Growth Outlook
6.1.1.By Revenues in US$ Million
6.2. Market Segmentation & Growth Outlook
6.2.1.By Sales Channel- Market Insights and Forecast 2022-2032, USD Million
7. South Korea Pet Healthcare Market Statistics, 2022-2032F
7.1. Market Size & Growth Outlook
7.1.1.By Revenues in US$ Million
7.2. Market Segmentation & Growth Outlook
7.2.1.By Product- Market Insights and Forecast 2022-2032, USD Million
7.2.2.By Sales Channel- Market Insights and Forecast 2022-2032, USD Million
8. South Korea Other Pet Products Market Statistics, 2022-2032F
8.1. Market Size & Growth Outlook
8.1.1.By Revenues in US$ Million
8.2. Market Segmentation & Growth Outlook
8.2.1.By Product- Market Insights and Forecast 2022-2032, USD Million
8.2.2.By Sales Channel- Market Insights and Forecast 2022-2032, USD Million
9. Competitive Outlook
9.1. Company Profiles
9.1.1.Coupang Corp
9.1.1.1. Business Description
9.1.1.2. Product Portfolio
9.1.1.3. Collaborations & Alliances
9.1.1.4. Recent Developments
9.1.1.5. Financial Details
9.1.1.6. Others
9.1.2.Anbio Inc
9.1.2.1. Business Description
9.1.2.2. Product Portfolio
9.1.2.3. Collaborations & Alliances
9.1.2.4. Recent Developments
9.1.2.5. Financial Details
9.1.2.6. Others
9.1.3.E-Mart Inc
9.1.3.1. Business Description
9.1.3.2. Product Portfolio
9.1.3.3. Collaborations & Alliances
9.1.3.4. Recent Developments
9.1.3.5. Financial Details
9.1.3.6. Others
9.1.4.Clorox Co, The
9.1.4.1. Business Description
9.1.4.2. Product Portfolio
9.1.4.3. Collaborations & Alliances
9.1.4.4. Recent Developments
9.1.4.5. Financial Details
9.1.4.6. Others
9.1.5.Unicommerce Co Ltd
9.1.5.1. Business Description
9.1.5.2. Product Portfolio
9.1.5.3. Collaborations & Alliances
9.1.5.4. Recent Developments
9.1.5.5. Financial Details
9.1.5.6. Others
9.1.6.Duit Design Lab
9.1.6.1. Business Description
9.1.6.2. Product Portfolio
9.1.6.3. Collaborations & Alliances
9.1.6.4. Recent Developments
9.1.6.5. Financial Details
9.1.6.6. Others
9.1.7.CHD Medics Co Ltd
9.1.7.1. Business Description
9.1.7.2. Product Portfolio
9.1.7.3. Collaborations & Alliances
9.1.7.4. Recent Developments
9.1.7.5. Financial Details
9.1.7.6. Others
9.1.8.PetMan Co Ltd
9.1.8.1. Business Description
9.1.8.2. Product Portfolio
9.1.8.3. Collaborations & Alliances
9.1.8.4. Recent Developments
9.1.8.5. Financial Details
9.1.8.6. Others
9.1.9.Korea Companion Animal Nutrition Research Institute
9.1.9.1. Business Description
9.1.9.2. Product Portfolio
9.1.9.3. Collaborations & Alliances
9.1.9.4. Recent Developments
9.1.9.5. Financial Details
9.1.9.6. Others
9.1.10. Pet Friends Co Ltd
9.1.10.1. Business Description
9.1.10.2. Product Portfolio
9.1.10.3. Collaborations & Alliances
9.1.10.4. Recent Developments
9.1.10.5. Financial Details
9.1.10.6. Others
10. Disclaimer
| Segment | Sub-Segment | 
|---|---|
| By Product | 
			
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| By Sales Channel | 
			
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Research Methodology
This study followed a structured approach comprising four key phases to assess the size and scope of the electro-oxidation market. The process began with thorough secondary research to collect data on the target market, related markets, and broader industry context. These findings, along with preliminary assumptions and estimates, were then validated through extensive primary research involving industry experts from across the value chain. To calculate the overall market size, both top-down and bottom-up methodologies were employed. Finally, market segmentation and data triangulation techniques were applied to refine and validate segment-level estimations.
Secondary Research
The secondary research phase involved gathering data from a wide range of credible and published sources. This step helped in identifying industry trends, defining market segmentation, and understanding the market landscape and value chain.
Sources consulted during this phase included:
- Company annual reports, investor presentations, and press releases
 - Industry white papers and certified publications
 - Trade directories and market-recognized databases
 - Articles from authoritative authors and reputable journals
 - Gold and silver standard websites
 
Secondary research was critical in mapping out the industry's value chain and monetary flow, identifying key market segments, understanding regional variations, and tracking significant industry developments.
Other key sources:
- Financial disclosures
 - Industry associations and trade bodies
 - News outlets and business magazines
 - Academic journals and research studies
 - Paid industry databases
 
Primary Research
To validate secondary data and gain deeper market insights, primary research was conducted with key stakeholders across both the supply and demand sides of the market.
On the demand side, participants included decision-makers and influencers from end-user industries—such as CIOs, CTOs, and CSOs—who provided first-hand perspectives on market needs, product usage, and future expectations.
On the supply side, interviews were conducted with manufacturers, industry associations, and institutional participants to gather insights into current offerings, product pipelines, and market challenges.
Primary interviews provided critical inputs such as:
- Market size and revenue data
 - Product and service breakdowns
 - Market forecasts
 - Regional and application-specific trends
 
Stakeholders consulted included:
- Leading OEM and solution providers
 - Channel and distribution partners
 - End users across various applications
 - Independent consultants and industry specialists
 
Market Size Estimation and Data Triangulation
- Identifying Key Market Participants (Secondary Research)
	
- Goal: To identify the major players or companies in the target market. This typically involves using publicly available data sources such as industry reports, market research publications, and financial statements of companies.
 - Tools: Reports from firms like Gartner, Forrester, Euromonitor, Statista, IBISWorld, and others. Public financial statements, news articles, and press releases from top market players.
 
 
- Extracting Earnings of Key Market Participants
	
- Goal: To estimate the earnings generated from the product or service being analyzed. This step helps in understanding the revenue potential of each market player in a specific geography.
 - Methods: Earnings data can be gathered from:
		
- Publicly available financial reports (for listed companies).
 - Interviews and primary data sources from professionals, such as Directors, VPs, SVPs, etc. This is especially useful for understanding more nuanced, internal data that isn't publicly disclosed.
 - Annual reports and investor presentations of key players.
 
 
 
- Data Collation and Development of a Relevant Data Model
	
- Goal: To collate inputs from both primary and secondary sources into a structured, data-driven model for market estimation. This model will incorporate key market KPIs and any independent variables relevant to the market.
 - Key KPIs: These could include:
		
- Market size, growth rate, and demand drivers.
 - Industry-specific metrics like market share, average revenue per customer (ARPC), or average deal size.
 - External variables, such as economic growth rates, inflation rates, or commodity prices, that could affect the market.
 
 - Data Modeling: Based on this data, the market forecasts are developed for the next 5 years. A combination of trend analysis, scenario modeling, and statistical regression might be used to generate projections.
 
 
- Scenario Analysis 
	
- Goal: To test different assumptions and validate how sensitive the market is to changes in key variables (e.g., market demand, regulatory changes, technological disruptions).
 - Types of Scenarios:
		
- Base Case: Based on current assumptions and historical data.
 - Best-Case Scenario: Assuming favorable market conditions, regulatory environments, and technological advancements.
 - Worst-Case Scenario: Accounting for adverse factors, such as economic downturns, stricter regulations, or unexpected disruptions.
 
 
 
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