South Korea Colour Cosmetics Market Report: Trends, Growth and Forecast (2026-2032)
By Category (Eye Make-Up (Eye Liner/Pencil, Eye Shadow, Mascara, Others), Facial Make-Up (BB/CC Creams, Blusher/Bronzer/Highlighter, Foundation/Concealer, Powder, Others), Lip Products (Lip Gloss, Lip Liner/Pencil, Lipstick, Others), Nail Products (Nail Polish, Nail Treatments/Strengthener, Polish Remover, Others), Colour Cosmetics Sets/Kits), By Price (Premium, Mass), By Gender (Men, Women, Unisex), By Packaging Type (Travel/Mini Size, Standard Size, Professional/Salon Size), By Form (Creams/Gels, Lotions, Sprays, Solid, Others), By Nature (Organic, Inorganic), By Sales Channel (Retail Offline, Retail Online)
- FMCG
- Feb 2026
- VI0905
- 125
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South Korea Colour Cosmetics Market Statistics and Insights, 2026
- Market Size Statistics
- Colour cosmetics in South Korea is estimated at USD 2.42 billion in 2025.
- The market size is expected to grow to USD 2.72 billion by 2032.
- Market to register a cagr of around 1.68% during 2026-32.
- Category Shares
- Facial make-up grabbed market share of 52%.
- Competition
- More than 20 companies are actively engaged in producing colour cosmetics in South Korea.
- Top 5 companies acquired around 40% of the market share.
- Chanel Korea Co Ltd; Aekyung Industrial Co Ltd; Espoir Co Ltd; AmorePacific Corp; Clio Cosmetics Co Ltd etc., are few of the top companies.
- Sales Channel
- Retail offline grabbed 55% of the market.
South Korea Colour Cosmetics Market Outlook
The South Korea colour cosmetics market is steadily growing and 2024 shows a growth in sales in all the key categories. Premiumisation is still present, with the super-premium brands becoming more active. In August 2024, Prada launched, and Louis Vuitton declared its first colour-cosmetics collection, La Beaute Louis Vuitton, thus creating a new competitive level in the luxury beauty sector.
Lip products showed the most dynamic growth in 2024, which was backed by the lipstick effect where end users focus on affordable luxury purchases. However, facial make-up is the biggest segment with about 52% of the market share, which is supported by the higher unit prices and continued use of complexion products, despite the fact that the growth is dampened by multifunctional replacements like tinted sun-care additions.
The retail distribution is still developing. According to the given channel breakdown, retail offline channels take about 55% of the sales, and retail online channels are still one of the main drivers of discovery and conversion. Online operations are reinforced by platforms like Olive Young, and the R.LUX and Market Kurly of Coupang focus on high-end beauty, which strengthens a more segmented online space. There is also the issue of convenience stores and variety stores that further increase competition at low prices, which expands access to impulse buying.
over the forcastperiod, the market is projected to grow to USD 2.42 billion in 2025 and to USD 2.72 billion in 2032 with a compound annual growth rate of about 1.68% in 2026–2032. The rapid trend cycles, gifting-based purchases through messenger ecosystems, and ongoing product releases support growth, despite cross-category multifunctional formats influencing end user habits.
South Korea Colour Cosmetics Market Growth DriverDigital-First Discovery Enhances Purchase Momentum.
The colour cosmetics demand is highly backed by a digitally empowered end user market that actively engages online platforms to search, discover, and purchase products. The Ministry of Science and ICT reports that internet penetration in South Korea was 78.6% at the start of 2024, which means that the population has a wide access to digital channels.
This setting allows brands to turn trend spikes into sales by providing quick visibility, especially when paired with influencer-led content and retail online promotions. Moreover, social networks like KakaoTalk and Instagram can improve product discussions and shopping inspiration, thus enabling colour-cosmetics brands to sustain a continuous flow of discovery, consideration, and repeat buying through online-first engagement models.
South Korea Colour Cosmetics Market ChallengeMultifunctional Alternatives Curb Core Category Growth.
The sustainability of larger foundation products is limited by the increasing replacement of multifunctional formats that blur the line between makeup and everyday protection or skincare. Products like tinted sunscreens are diverting some of the end user expenditure that could be used to buy traditional facial-makeup products. This is indicative of a larger trend among end users to focus on convenience and multifunctionality in their daily activities.
Despite the mixed momentum of particular domestic economic indicators, the general trend of careful spending and a preference of multi-benefit products remains a moderating force in the growth of core colour-cosmetics categories.
South Korea Colour Cosmetics Market TrendOnline Shopping through mobile Leads to a Change in Consumer Behaviour.
The continued rise in online and mobile retail activity among South Korea residents is reshaping how end users discover and purchase beauty products. Statistics Korea reported that in April 2024 the total online-shopping transaction value was 19.8027 trillion Korean won, an increase of 10.5% yearly, and mobile-shopping transactions were 14.8026 trillion Korean won, an increase of 11.9% yearly.
This information shows that there is a strong end user preference towards digital platforms, especially mobile devices, when purchasing a broad assortment of goods, including colour cosmetics. The increased mobile-shopping engagement suggests that the end users are using retail online platforms more and more to not only shop but also to research product features, read reviews, and engage with online beauty content. As a result, those brands that optimise to mobile-friendly engagement via apps, social commerce, and interactive digital tools are in a better position to take advantage of these changing end user behaviours and to generate sales growth.
South Korea Colour Cosmetics Market OpportunityGifting Culture Provides a Powerful Growth Avenue.
The growing practice of gifting beauty products for everyday occasions presents a strong opportunity for the colour cosmetics market in South Korea. Small gifts are sent by end users as birthday presents, celebrations, and just to show appreciation. Colour cosmetics are highly appropriate to this behaviour as they are cheap, appealing, and simple to customise. Lip products, mini sets, and themed collections are particularly appropriate to be gifted, as they can be used to express a special feeling without being too costly.
The brands can take advantage of this by designing gift-oriented packaging, limited editions, and pre-made bundles to different occasions. The special designs, festive themes, and simple to select sets ease the decision making pressure on the buyers and promote impulse buying. Through matching the products to the gifting requirements, the companies can boost the repeat purchases and access new end users who receive the products as gifts and later become regular purchasers.
South Korea Colour Cosmetics Market Segmentation Analysis
By Category
- Eye Make-Up
- Eye Liner/Pencil
- Eye Shadow
- Mascara
- Others
- Facial Make-Up
- BB/CC Creams
- Blusher/Bronzer/Highlighter
- Foundation/Concealer
- Powder
- Others
- Lip Products
- Lip Gloss
- Lip Liner/Pencil
- Lipstick
- Others
- Nail Products
- Nail Polish
- Nail Treatments/Strengthener
- Polish Remover
- Others
- Colour Cosmetics Sets/Kits
Facial Make-Up represents the dominant segment under the category structure, holding approximately 52% of the South Korea colour cosmetics market. This reflects the essential role of complexion products such as foundation, powder, and concealer, which serve as the foundation of most make-up routines. Their relatively higher unit prices and central role in both minimal and trend-driven looks secure this category's prominence.
Despite competitive growth in categories such as lip products, facial make-up's versatility and broad end user base keep it as the core driver of value, anchoring sustained demand across demographic groups.
By Sales Channel
- Retail Offline
- Retail Online
Retail Offline channels constitute the dominant segment under the sales channel structure, capturing approximately 55% of total market sales. Physical retail continues to matter for product trials, shade matching, and impulse purchases through department stores, pharmacies, and specialist beauty shops.
Meanwhile, retail online channels remain highly influential in shaping discovery and gifting behaviour. However, many end users still prefer hands-on evaluation for core makeup products, making Retail Offline the central pillar of distribution across the forecast period.
List of Companies Covered in South Korea Colour Cosmetics Market
The companies listed below are highly influential in the South Korea colour cosmetics market, with a significant market share and a strong impact on industry developments.
- Chanel Korea Co Ltd
- Aekyung Industrial Co Ltd
- Espoir Co Ltd
- AmorePacific Corp
- Clio Cosmetics Co Ltd
- LG Household & Health Care Ltd
- Elca Korea Co Ltd
- L'Oréal Korea Co Ltd
- F&Co Co Ltd
- Christian Dior Couture Korea Ltd
Competitive Landscape
South Korea colour cosmetics market is highly competitive, shaped by strong domestic leaders, fast-growing mass brands, and rising interest from luxury fashion houses. AmorePacific remains the leading player, supported by a broad brand portfolio led by Hera, which maintains strong positions across key categories through frequent product launches and premium positioning. However, smaller mass brands such as Tonymoly and Espoir are gaining ground by offering trend-driven products at accessible prices, appealing strongly to younger end users. Competition is intensifying as product quality converges, pushing brands to differentiate through packaging, design, celebrity marketing, and speed to market. Luxury entrants such as Prada and Louis Vuitton are also raising competitive pressure by targeting consumers seeking affordable luxury through super premium lip and face products.
Frequently Asked Questions
Related Report
1. Market Segmentation
1.1. Research Scope
1.2. Research Methodology
1.3. Definitions and Assumptions
2. Executive Summary
3. South Korea Colour Cosmetics Market Policies, Regulations, and Standards
4. South Korea Colour Cosmetics Market Dynamics
4.1. Growth Factors
4.2. Challenges
4.3. Trends
4.4. Opportunities
5. South Korea Colour Cosmetics Market Statistics, 2022-2032F
5.1. Market Size & Growth Outlook
5.1.1.By Revenues in USD Million
5.2. Market Segmentation & Growth Outlook
5.2.1.By Category
5.2.1.1. Eye Make-Up- Market Insights and Forecast 2022-2032, USD Million
5.2.1.1.1. Eye Liner/Pencil- Market Insights and Forecast 2022-2032, USD Million
5.2.1.1.2. Eye Shadow- Market Insights and Forecast 2022-2032, USD Million
5.2.1.1.3. Mascara- Market Insights and Forecast 2022-2032, USD Million
5.2.1.1.4. Others- Market Insights and Forecast 2022-2032, USD Million
5.2.1.2. Facial Make-Up- Market Insights and Forecast 2022-2032, USD Million
5.2.1.2.1. BB/CC Creams- Market Insights and Forecast 2022-2032, USD Million
5.2.1.2.2. Blusher/Bronzer/Highlighter- Market Insights and Forecast 2022-2032, USD Million
5.2.1.2.3. Foundation/Concealer- Market Insights and Forecast 2022-2032, USD Million
5.2.1.2.4. Powder- Market Insights and Forecast 2022-2032, USD Million
5.2.1.2.5. Others- Market Insights and Forecast 2022-2032, USD Million
5.2.1.3. Lip Products- Market Insights and Forecast 2022-2032, USD Million
5.2.1.3.1. Lip Gloss- Market Insights and Forecast 2022-2032, USD Million
5.2.1.3.2. Lip Liner/Pencil- Market Insights and Forecast 2022-2032, USD Million
5.2.1.3.3. Lipstick- Market Insights and Forecast 2022-2032, USD Million
5.2.1.3.4. Others- Market Insights and Forecast 2022-2032, USD Million
5.2.1.4. Nail Products- Market Insights and Forecast 2022-2032, USD Million
5.2.1.4.1. Nail Polish- Market Insights and Forecast 2022-2032, USD Million
5.2.1.4.2. Nail Treatments/Strengthener- Market Insights and Forecast 2022-2032, USD Million
5.2.1.4.3. Polish Remover- Market Insights and Forecast 2022-2032, USD Million
5.2.1.4.4. Others- Market Insights and Forecast 2022-2032, USD Million
5.2.1.5. Colour Cosmetics Sets/Kits- Market Insights and Forecast 2022-2032, USD Million
5.2.2.By Price
5.2.2.1. Premium- Market Insights and Forecast 2022-2032, USD Million
5.2.2.2. Mass- Market Insights and Forecast 2022-2032, USD Million
5.2.3.By Gender
5.2.3.1. Men- Market Insights and Forecast 2022-2032, USD Million
5.2.3.2. Women- Market Insights and Forecast 2022-2032, USD Million
5.2.3.3. Unisex- Market Insights and Forecast 2022-2032, USD Million
5.2.4.By Packaging Type
5.2.4.1. Travel/Mini Size - Market Insights and Forecast 2022-2032, USD Million
5.2.4.2. Standard Size - Market Insights and Forecast 2022-2032, USD Million
5.2.4.3. Professional/Salon Size- Market Insights and Forecast 2022-2032, USD Million
5.2.5.By Form
5.2.5.1. Creams/Gels- Market Insights and Forecast 2022-2032, USD Million
5.2.5.2. Lotions- Market Insights and Forecast 2022-2032, USD Million
5.2.5.3. Sprays- Market Insights and Forecast 2022-2032, USD Million
5.2.5.4. Solid- Market Insights and Forecast 2022-2032, USD Million
5.2.5.5. Others- Market Insights and Forecast 2022-2032, USD Million
5.2.6.By Nature
5.2.6.1. Organic- Market Insights and Forecast 2022-2032, USD Million
5.2.6.2. Inorganic- Market Insights and Forecast 2022-2032, USD Million
5.2.7.By Sales Channel
5.2.7.1. Retail Offline- Market Insights and Forecast 2022-2032, USD Million
5.2.7.2. Retail Online- Market Insights and Forecast 2022-2032, USD Million
5.2.8.By Competitors
5.2.8.1. Competition Characteristics
5.2.8.2. Market Share & Analysis
6. South Korea Eye Make-Up Colour Cosmetics Market Statistics, 2022-2032
6.1. Market Size & Growth Outlook
6.1.1.By Revenues in USD Million
6.2. Market Segmentation & Growth Outlook
6.2.1.By Category- Market Insights and Forecast 2022-2032, USD Million
6.2.2.By Price- Market Insights and Forecast 2022-2032, USD Million
6.2.3.By Gender- Market Insights and Forecast 2022-2032, USD Million
6.2.4.By Packaging Type- Market Insights and Forecast 2022-2032, USD Million
6.2.5.By Form- Market Insights and Forecast 2022-2032, USD Million
6.2.6.By Nature- Market Insights and Forecast 2022-2032, USD Million
6.2.7.By Sales Channel- Market Insights and Forecast 2022-2032, USD Million
7. South Korea Facial Make-Up Colour Cosmetics Market Statistics, 2022-2032
7.1. Market Size & Growth Outlook
7.1.1.By Revenues in USD Million
7.2. Market Segmentation & Growth Outlook
7.2.1.By Category- Market Insights and Forecast 2022-2032, USD Million
7.2.2.By Price- Market Insights and Forecast 2022-2032, USD Million
7.2.3.By Gender- Market Insights and Forecast 2022-2032, USD Million
7.2.4.By Packaging Type- Market Insights and Forecast 2022-2032, USD Million
7.2.5.By Form- Market Insights and Forecast 2022-2032, USD Million
7.2.6.By Nature- Market Insights and Forecast 2022-2032, USD Million
7.2.7.By Sales Channel- Market Insights and Forecast 2022-2032, USD Million
8. South Korea Lip Products Colour Cosmetics Market Statistics, 2022-2032
8.1. Market Size & Growth Outlook
8.1.1.By Revenues in USD Million
8.2. Market Segmentation & Growth Outlook
8.2.1.By Category- Market Insights and Forecast 2022-2032, USD Million
8.2.2.By Price- Market Insights and Forecast 2022-2032, USD Million
8.2.3.By Gender- Market Insights and Forecast 2022-2032, USD Million
8.2.4.By Packaging Type- Market Insights and Forecast 2022-2032, USD Million
8.2.5.By Form- Market Insights and Forecast 2022-2032, USD Million
8.2.6.By Nature- Market Insights and Forecast 2022-2032, USD Million
8.2.7.By Sales Channel- Market Insights and Forecast 2022-2032, USD Million
9. South Korea Nail Products Colour Cosmetics Market Statistics, 2022-2032
9.1. Market Size & Growth Outlook
9.1.1.By Revenues in USD Million
9.2. Market Segmentation & Growth Outlook
9.2.1.By Category- Market Insights and Forecast 2022-2032, USD Million
9.2.2.By Price- Market Insights and Forecast 2022-2032, USD Million
9.2.3.By Gender- Market Insights and Forecast 2022-2032, USD Million
9.2.4.By Packaging Type- Market Insights and Forecast 2022-2032, USD Million
9.2.5.By Form- Market Insights and Forecast 2022-2032, USD Million
9.2.6.By Nature- Market Insights and Forecast 2022-2032, USD Million
9.2.7.By Sales Channel- Market Insights and Forecast 2022-2032, USD Million
10. South Korea Colour Cosmetics Sets/Kits Colour Cosmetics Market Statistics, 2022-2032
10.1. Market Size & Growth Outlook
10.1.1. By Revenues in USD Million
10.2. Market Segmentation & Growth Outlook
10.2.1. By Price- Market Insights and Forecast 2022-2032, USD Million
10.2.2. By Gender- Market Insights and Forecast 2022-2032, USD Million
10.2.3. By Packaging Type- Market Insights and Forecast 2022-2032, USD Million
10.2.4. By Form- Market Insights and Forecast 2022-2032, USD Million
10.2.5. By Nature- Market Insights and Forecast 2022-2032, USD Million
10.2.6. By Sales Channel- Market Insights and Forecast 2022-2032, USD Million
11. Competitive Outlook
11.1. Company Profiles
11.1.1. AmorePacific Corp
11.1.1.1. Business Description
11.1.1.2. Product Portfolio
11.1.1.3. Collaborations & Alliances
11.1.1.4. Recent Developments
11.1.1.5. Financial Details
11.1.1.6. Others
11.1.2. Clio Cosmetics Co Ltd
11.1.2.1. Business Description
11.1.2.2. Product Portfolio
11.1.2.3. Collaborations & Alliances
11.1.2.4. Recent Developments
11.1.2.5. Financial Details
11.1.2.6. Others
11.1.3. LG Household & Health Care Ltd
11.1.3.1. Business Description
11.1.3.2. Product Portfolio
11.1.3.3. Collaborations & Alliances
11.1.3.4. Recent Developments
11.1.3.5. Financial Details
11.1.3.6. Others
11.1.4. Elca Korea Co Ltd
11.1.4.1. Business Description
11.1.4.2. Product Portfolio
11.1.4.3. Collaborations & Alliances
11.1.4.4. Recent Developments
11.1.4.5. Financial Details
11.1.4.6. Others
11.1.5. L’Oréal Korea Co Ltd
11.1.5.1. Business Description
11.1.5.2. Product Portfolio
11.1.5.3. Collaborations & Alliances
11.1.5.4. Recent Developments
11.1.5.5. Financial Details
11.1.5.6. Others
11.1.6. Chanel Korea Co Ltd
11.1.6.1. Business Description
11.1.6.2. Product Portfolio
11.1.6.3. Collaborations & Alliances
11.1.6.4. Recent Developments
11.1.6.5. Financial Details
11.1.6.6. Others
11.1.7. Aekyung Industrial Co Ltd
11.1.7.1. Business Description
11.1.7.2. Product Portfolio
11.1.7.3. Collaborations & Alliances
11.1.7.4. Recent Developments
11.1.7.5. Financial Details
11.1.7.6. Others
11.1.8. Espoir Co Ltd
11.1.8.1. Business Description
11.1.8.2. Product Portfolio
11.1.8.3. Collaborations & Alliances
11.1.8.4. Recent Developments
11.1.8.5. Financial Details
11.1.8.6. Others
11.1.9. F&Co Co Ltd
11.1.9.1. Business Description
11.1.9.2. Product Portfolio
11.1.9.3. Collaborations & Alliances
11.1.9.4. Recent Developments
11.1.9.5. Financial Details
11.1.9.6. Others
11.1.10. Christian Dior Couture Korea Ltd
11.1.10.1.Business Description
11.1.10.2.Product Portfolio
11.1.10.3.Collaborations & Alliances
11.1.10.4.Recent Developments
11.1.10.5.Financial Details
11.1.10.6.Others
12. Disclaimer
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Research Methodology
This study followed a structured approach comprising four key phases to assess the size and scope of the electro-oxidation market. The process began with thorough secondary research to collect data on the target market, related markets, and broader industry context. These findings, along with preliminary assumptions and estimates, were then validated through extensive primary research involving industry experts from across the value chain. To calculate the overall market size, both top-down and bottom-up methodologies were employed. Finally, market segmentation and data triangulation techniques were applied to refine and validate segment-level estimations.
Secondary Research
The secondary research phase involved gathering data from a wide range of credible and published sources. This step helped in identifying industry trends, defining market segmentation, and understanding the market landscape and value chain.
Sources consulted during this phase included:
- Company annual reports, investor presentations, and press releases
- Industry white papers and certified publications
- Trade directories and market-recognized databases
- Articles from authoritative authors and reputable journals
- Gold and silver standard websites
Secondary research was critical in mapping out the industry's value chain and monetary flow, identifying key market segments, understanding regional variations, and tracking significant industry developments.
Other key sources:
- Financial disclosures
- Industry associations and trade bodies
- News outlets and business magazines
- Academic journals and research studies
- Paid industry databases
Primary Research
To validate secondary data and gain deeper market insights, primary research was conducted with key stakeholders across both the supply and demand sides of the market.
On the demand side, participants included decision-makers and influencers from end-user industries—such as CIOs, CTOs, and CSOs—who provided first-hand perspectives on market needs, product usage, and future expectations.
On the supply side, interviews were conducted with manufacturers, industry associations, and institutional participants to gather insights into current offerings, product pipelines, and market challenges.
Primary interviews provided critical inputs such as:
- Market size and revenue data
- Product and service breakdowns
- Market forecasts
- Regional and application-specific trends
Stakeholders consulted included:
- Leading OEM and solution providers
- Channel and distribution partners
- End users across various applications
- Independent consultants and industry specialists
Market Size Estimation and Data Triangulation
- Identifying Key Market Participants (Secondary Research)
- Goal: To identify the major players or companies in the target market. This typically involves using publicly available data sources such as industry reports, market research publications, and financial statements of companies.
- Tools: Reports from firms like Gartner, Forrester, Euromonitor, Statista, IBISWorld, and others. Public financial statements, news articles, and press releases from top market players.
- Extracting Earnings of Key Market Participants
- Goal: To estimate the earnings generated from the product or service being analyzed. This step helps in understanding the revenue potential of each market player in a specific geography.
- Methods: Earnings data can be gathered from:
- Publicly available financial reports (for listed companies).
- Interviews and primary data sources from professionals, such as Directors, VPs, SVPs, etc. This is especially useful for understanding more nuanced, internal data that isn't publicly disclosed.
- Annual reports and investor presentations of key players.
- Data Collation and Development of a Relevant Data Model
- Goal: To collate inputs from both primary and secondary sources into a structured, data-driven model for market estimation. This model will incorporate key market KPIs and any independent variables relevant to the market.
- Key KPIs: These could include:
- Market size, growth rate, and demand drivers.
- Industry-specific metrics like market share, average revenue per customer (ARPC), or average deal size.
- External variables, such as economic growth rates, inflation rates, or commodity prices, that could affect the market.
- Data Modeling: Based on this data, the market forecasts are developed for the next 5 years. A combination of trend analysis, scenario modeling, and statistical regression might be used to generate projections.
- Scenario Analysis
- Goal: To test different assumptions and validate how sensitive the market is to changes in key variables (e.g., market demand, regulatory changes, technological disruptions).
- Types of Scenarios:
- Base Case: Based on current assumptions and historical data.
- Best-Case Scenario: Assuming favorable market conditions, regulatory environments, and technological advancements.
- Worst-Case Scenario: Accounting for adverse factors, such as economic downturns, stricter regulations, or unexpected disruptions.
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