Singapore Menstrual Care Market Report: Trends, Growth and Forecast (2026-2032)
By Product Type (Pantyliners, Tampons (Applicator Tampons, Digital Tampons), Towels (Standard Towels (Standard Towels with Wings, Standard Towels Without Wings), Slim/Thin/Ultra-Thin Towels (Slim/Thin/Ultra-Thin Towels with Wings, Slim/Thin/Ultra-Thin Towels Without Wings)), Intimate Wipes, Menstrual Cups, Period Underwear), By Nature (Disposable, Reusable), By Age Group (Up to 18 Years, 19-30 Years, 31-40 Years, 40 Years and Above), By Sales Channel (Retail Offline, Retail Online)
- FMCG
- Feb 2026
- VI0902
- 115
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Singapore Menstrual Care Market Statistics and Insights, 2026
- Market Size Statistics
- Menstrual care in Singapore is estimated at USD 50 million in 2025.
- The market size is expected to grow to USD 55 million by 2032.
- Market to register a cagr of around 1.37% during 2026-32.
- Product Type Shares
- Towels grabbed market share of 75%.
- Competition
- More than 5 companies are actively engaged in producing menstrual care in Singapore.
- Top 5 companies acquired around 90% of the market share.
- Kimberly-Clark (S) Pte Ltd; Unicharm Corp; Johnson & Johnson Pte Ltd; Kao (S) Pte Ltd; Procter & Gamble (S) Pte Ltd etc., are few of the top companies.
- Sales Channel
- Retail offline grabbed 80% of the market.
Singapore Menstrual Care Market Outlook
The Singapore menstrual care market is expected to continue increasing steadily with an estimated USD 50 million in 2025 to about US 55 million in 2032 with a compound annual growth rate of about 1.37% in 2026–2032. The growth of the market will be facilitated by the increase in the level of income, the growth of awareness about menstrual hygiene, and the development of the preference towards high-quality and skin-friendly products. The product landscape is dominated by towels, which occupy almost 75% of the market, with end user still focusing on comfort, reliability, and absorbency. Tampons will have a smaller yet consistent presence, serving primarily active and fitness-conscious end user who need convenience and flexibility.
Premiumisation will become one of the characteristics of the market in the next several years, and end user will show a higher readiness to spend on high-quality menstrual care products. Brands that provide added value like increased absorbency, odour control and dermatologically safe materials will be the ones that grow. The modern end user will be interested in high-performance and comfort offered by the introduction of new technologies, including ultra-thin and breathable materials, and skin-soothing formulations. The general direction is a reflection of the wider shift in Singapore to high-end personal care and wellness-oriented buying behaviour.
The increase in eco-consciousness will keep on transforming market preferences. Biodegradable and organic products that minimize waste and eliminate harmful chemicals are becoming more attractive to environmentally conscious end users. The brands that will include sustainable production and recyclable or compostable packaging will have a better chance of gaining traction. This is in line with the national green efforts of Singapore where offline and online stores are expanding their sustainable products to suit the changing end user demands.
Reusable menstrual products will be gradually accepted, especially by younger and environmentally conscious women. Menstrual cups and period underwear are also products that will probably become more popular because of their long-term cost-effectiveness and environmental impact. Although the disposable products will continue to dominate, particularly via retail offline, manufacturers are likely to diversify their portfolio by introducing hybrid and sustainable versions. Such a shift to eco-friendly and innovative solutions will characterize the following stage of the Singapore menstrual care market.
Singapore Menstrual Care Market Growth DriverConsciousness and Preference of Comfort and Well-being Increases the Market Growth
The increasing awareness of comfort, hygiene, and skin health keeps the menstrual care market in Singapore growing. Women are becoming more and more demanding on products that provide high levels of comfort, leak protection and hypoallergenic materials that are appropriate in humid weather. The Ministry of Health Singapore (MOH) has highlighted the significance of menstrual health education and the use of safe, dermatologically tested hygiene products in enhancing the well-being of women. This is a continuation of a trend of safer, comfortable alternatives that are meant to avoid irritation and ensure long-term personal health.
Also, the increased participation of women in the workforce has led to the need to have good menstrual care products that can be used during long working hours and active lifestyles. The Ministry of Manpower (MOM) reports that in 2024, 47.6% of the resident labour force in Singapore is made up of women, which indicates a high level of female economic participation. Consequently, the brands that provide breathable, skin-friendly, and functional sanitary protection items are still experiencing steady adoption in both high-end and mass-market segments. Busy women are more concerned with products that offer good protection and comfort during long working hours.
Singapore Menstrual Care Market ChallengeReusable Products and Sustainability Pressures
The increasing environmental awareness is changing the product preferences in Singapore, which is a threat to the conventional disposable menstrual care products. Singapore is determined to minimize waste and advance the principles of the circular economy by the Singapore Green Plan 2030 and the waste management programs of the Ministry of Sustainability and Environment. Sustainability has also promoted the increasing popularity of reusable and eco-friendly menstrual options among eco-conscious end user. Menstrual cups, washable pads, and period underwear are increasingly popular among younger end user due to their environmental friendliness and affordability.
Although disposable pads continue to dominate the market, the popularity of reusable formats poses a threat to long-term growth, especially as an increasing number of women base their purchasing behavior on sustainability and national environmental objectives. Durable, chemical-free brands are also finding a foothold in this market segment. In order to stay competitive, the old manufacturers have to strike a balance between convenience and sustainability either by coming up with recyclable packaging or by coming up with hybrid product lines that will suit the changing environmental needs of Singaporean end user in line with the national sustainability promises.
Singapore Menstrual Care Market TrendEco-friendly Innovation and Premiumisation Determine the Market Preferences
Singapore menstrual care market is experiencing a high growth in eco-friendly and high-quality products. An increasing number of young, health-conscious women are insisting on products that are produced using biodegradable or organic substances. This trend has been boosted by the Singapore Green Plan 2030 which encourages sustainable end user behaviour and minimises plastic waste in all sectors. Recyclable packaging, organic cotton topsheets, and chemical-free formulations are some of the priorities that many brands are pursuing to address environmental and health concerns.
At the same time, category value is growing due to premiumisation, where women are becoming more and more conscious of quality as a factor of comfort and reliability. As the GDP per capita of Singapore is USD90,689 in 2024, end user have high purchasing power and are ready to pay more on high-quality absorbency, breathability, and innovative technologies. This sustainability and luxury are re-inventing product lines, with brands introducing high-performance eco collections and skincare-enhanced sanitary products to attract the modern, discerning end users of Singapore. end user expectations are increasingly being met by premium menstrual care products that are health-beneficial and environmentally responsible.
Singapore Menstrual Care Market OpportunityDigitalisation and Retail online Development Improves Accessibility
The growth of digital infrastructure and high internet penetration is creating new growth opportunities of menstrual care in Singapore. The Digital Economy Strategy and Smart Nation initiatives in Singapore facilitate a strong online retailing infrastructure, which facilitates smooth digital commerce. Online stores like Shopee, Lazada, and the e-store of Watsons are using recurring sales promotions, product bundling, and subscriptions to appeal to digitally savvy women. Online shopping has become more accessible to all end user groups due to the government support of the development of digital ecosystems.
This expanding digital ecosystem enables brands to customise interaction, market eco-friendly products, and target niche markets with targeted marketing. Moreover, the Smart Nation initiative in Singapore promotes the efficiency of logistics, which allows delivering models faster and more sustainably. As the digital retail environment keeps growing with government-supported programs, menstrual care brands that adopt digital transformation and omnichannel approaches will be able to seize the long-term market growth by increasing accessibility and end user loyalty. Singapore's commitment to building a thriving digital economy creates favourable conditions for online menstrual care product sales and customer engagement.
Singapore Menstrual Care Market Segmentation Analysis
By Product Type
- Pantyliners
- Tampons
- Towels
- Intimate Wipes
- Menstrual Cups
- Period Underwear
The segment with the highest share under Product Type is towels, which captured 75% of the Singapore menstrual care market. Towels remain the most preferred option among women due to their comfort, sense of security, and reliability. In 2024, the segment benefited from increasing demand for products that ensure skin health and long-lasting protection, particularly in Singapore’s humid climate. end user continue to choose ultra-thin and skin-friendly towels with features like breathable top-sheets, antibacterial protection, and odour control.
Leading brands have introduced innovations that combine comfort and functionality, such as pads made from hypoallergenic and cotton-soft materials. These developments cater to the rising preference for gentle and safe menstrual care solutions. The growing focus on sustainable options, including organic and biodegradable towels, is expected to further strengthen this segment’s dominance in the years ahead.
By Sales Channel
- Retail Offline
- Retail Online
The segment with the highest share under Sales Channel is retail offline with 80% of share, which continues to dominate the Singapore menstrual care market. Supermarkets, pharmacies, and convenience stores account for most sales, as they provide easy access to a wide variety of menstrual care products. End users prefer offline purchases for the convenience of immediate availability, trusted quality, and frequent promotions.
Major retail chains continue to expand their product assortments, including both premium and eco-friendly brands that cater to diverse end user preferences. Pharmacies, in particular, serve as key outlets for dermatologically safe and sustainable products. The established reach, accessibility, and trust associated with offline retail ensure that it remains the primary sales channel for menstrual care products in Singapore.
List of Companies Covered in Singapore Menstrual Care Market
The companies listed below are highly influential in the Singapore menstrual care market, with a significant market share and a strong impact on industry developments.
- Kimberly-Clark (S) Pte Ltd
- Unicharm Corp
- Johnson & Johnson Pte Ltd
- Kao (S) Pte Ltd
- Procter & Gamble (S) Pte Ltd
- Energizer (S) Pte Ltd
Frequently Asked Questions
Related Report
1. Market Segmentation
1.1. Research Scope
1.2. Research Methodology
1.3. Definitions and Assumptions
2. Executive Summary
3. Singapore Menstrual Care Market Policies, Regulations, and Standards
4. Singapore Menstrual Care Market Dynamics
4.1. Growth Factors
4.2. Challenges
4.3. Trends
4.4. Opportunities
5. Singapore Menstrual Care Market Statistics, 2022-2032F
5.1. Market Size & Growth Outlook
5.1.1.By Revenues in USD Million
5.2. Market Segmentation & Growth Outlook
5.2.1.By Product Type
5.2.1.1. Pantyliners- Market Insights and Forecast 2022-2032, USD Million
5.2.1.2. Tampons- Market Insights and Forecast 2022-2032, USD Million
5.2.1.2.1. Applicator Tampons- Market Insights and Forecast 2022-2032, USD Million
5.2.1.2.2. Digital Tampons- Market Insights and Forecast 2022-2032, USD Million
5.2.1.3. Towels- Market Insights and Forecast 2022-2032, USD Million
5.2.1.3.1. Standard Towels- Market Insights and Forecast 2022-2032, USD Million
5.2.1.3.1.1. Standard Towels with Wings- Market Insights and Forecast 2022-2032, USD Million
5.2.1.3.1.2. Standard Towels Without Wings- Market Insights and Forecast 2022-2032, USD Million
5.2.1.3.2. Slim/Thin/Ultra-Thin Towels- Market Insights and Forecast 2022-2032, USD Million
5.2.1.3.2.1. Slim/Thin/Ultra-Thin Towels with Wings- Market Insights and Forecast 2022-2032, USD Million
5.2.1.3.2.2. Slim/Thin/Ultra-Thin Towels Without Wings- Market Insights and Forecast 2022-2032, USD Million
5.2.1.4. Intimate Wipes- Market Insights and Forecast 2022-2032, USD Million
5.2.1.5. Menstrual Cups- Market Insights and Forecast 2022-2032, USD Million
5.2.1.6. Period Underwear- Market Insights and Forecast 2022-2032, USD Million
5.2.2.By Nature
5.2.2.1. Disposable- Market Insights and Forecast 2022-2032, USD Million
5.2.2.2. Reusable- Market Insights and Forecast 2022-2032, USD Million
5.2.3.By Age Group
5.2.3.1. Up to 18 Years- Market Insights and Forecast 2022-2032, USD Million
5.2.3.2. 19-30 Years- Market Insights and Forecast 2022-2032, USD Million
5.2.3.3. 31-40 Years- Market Insights and Forecast 2022-2032, USD Million
5.2.3.4. 40 Years and Above- Market Insights and Forecast 2022-2032, USD Million
5.2.4.By Sales Channel
5.2.4.1. Retail Offline- Market Insights and Forecast 2022-2032, USD Million
5.2.4.2. Retail Online- Market Insights and Forecast 2022-2032, USD Million
5.2.5.By Competitors
5.2.5.1. Competition Characteristics
5.2.5.2. Market Share & Analysis
6. Singapore Pantyliners Menstrual Care Market Statistics, 2022-2032
6.1. Market Size & Growth Outlook
6.1.1.By Revenues in USD Million
6.2. Market Segmentation & Growth Outlook
6.2.1.By Nature- Market Insights and Forecast 2022-2032, USD Million
6.2.2.By Age Group- Market Insights and Forecast 2022-2032, USD Million
6.2.3.By Sales Channel- Market Insights and Forecast 2022-2032, USD Million
7. Singapore Tampons Menstrual Care Market Statistics, 2022-2032
7.1. Market Size & Growth Outlook
7.1.1.By Revenues in USD Million
7.2. Market Segmentation & Growth Outlook
7.2.1.By Product Type- Market Insights and Forecast 2022-2032, USD Million
7.2.2.By Nature- Market Insights and Forecast 2022-2032, USD Million
7.2.3.By Age Group- Market Insights and Forecast 2022-2032, USD Million
7.2.4.By Sales Channel- Market Insights and Forecast 2022-2032, USD Million
8. Singapore Towels Menstrual Care Market Statistics, 2022-2032
8.1. Market Size & Growth Outlook
8.1.1.By Revenues in USD Million
8.2. Market Segmentation & Growth Outlook
8.2.1.By Product Type- Market Insights and Forecast 2022-2032, USD Million
8.2.2.By Nature- Market Insights and Forecast 2022-2032, USD Million
8.2.3.By Age Group- Market Insights and Forecast 2022-2032, USD Million
8.2.4.By Sales Channel- Market Insights and Forecast 2022-2032, USD Million
9. Singapore Intimate Wipes Market Statistics, 2022-2032
9.1. Market Size & Growth Outlook
9.1.1.By Revenues in USD Million
9.2. Market Segmentation & Growth Outlook
9.2.1.By Nature- Market Insights and Forecast 2022-2032, USD Million
9.2.2.By Age Group- Market Insights and Forecast 2022-2032, USD Million
9.2.3.By Sales Channel- Market Insights and Forecast 2022-2032, USD Million
10. Singapore Menstrual Cups Menstrual Care Market Statistics, 2022-2032
10.1. Market Size & Growth Outlook
10.1.1. By Revenues in USD Million
10.2. Market Segmentation & Growth Outlook
10.2.1. By Nature- Market Insights and Forecast 2022-2032, USD Million
10.2.2. By Age Group- Market Insights and Forecast 2022-2032, USD Million
10.2.3. By Sales Channel- Market Insights and Forecast 2022-2032, USD Million
11. Singapore Period Underwear Menstrual Care Market Statistics, 2022-2032
11.1. Market Size & Growth Outlook
11.1.1. By Revenues in USD Million
11.2. Market Segmentation & Growth Outlook
11.2.1. By Nature- Market Insights and Forecast 2022-2032, USD Million
11.2.2. By Age Group- Market Insights and Forecast 2022-2032, USD Million
11.2.3. By Sales Channel- Market Insights and Forecast 2022-2032, USD Million
12. Competitive Outlook
12.1. Company Profiles
12.1.1. Kao (S) Pte Ltd
12.1.1.1. Business Description
12.1.1.2. Product Portfolio
12.1.1.3. Collaborations & Alliances
12.1.1.4. Recent Developments
12.1.1.5. Financial Details
12.1.1.6. Others
12.1.2. Procter & Gamble (S) Pte Ltd
12.1.2.1. Business Description
12.1.2.2. Product Portfolio
12.1.2.3. Collaborations & Alliances
12.1.2.4. Recent Developments
12.1.2.5. Financial Details
12.1.2.6. Others
12.1.3. Kimberly-Clark (S) Pte Ltd
12.1.3.1. Business Description
12.1.3.2. Product Portfolio
12.1.3.3. Collaborations & Alliances
12.1.3.4. Recent Developments
12.1.3.5. Financial Details
12.1.3.6. Others
12.1.4. Unicharm Corp
12.1.4.1. Business Description
12.1.4.2. Product Portfolio
12.1.4.3. Collaborations & Alliances
12.1.4.4. Recent Developments
12.1.4.5. Financial Details
12.1.4.6. Others
12.1.5. Johnson & Johnson Pte Ltd
12.1.5.1. Business Description
12.1.5.2. Product Portfolio
12.1.5.3. Collaborations & Alliances
12.1.5.4. Recent Developments
12.1.5.5. Financial Details
12.1.5.6. Others
12.1.6. Energizer (S) Pte Ltd
12.1.6.1. Business Description
12.1.6.2. Product Portfolio
12.1.6.3. Collaborations & Alliances
12.1.6.4. Recent Developments
12.1.6.5. Financial Details
12.1.6.6. Others
13. Disclaimer
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Research Methodology
This study followed a structured approach comprising four key phases to assess the size and scope of the electro-oxidation market. The process began with thorough secondary research to collect data on the target market, related markets, and broader industry context. These findings, along with preliminary assumptions and estimates, were then validated through extensive primary research involving industry experts from across the value chain. To calculate the overall market size, both top-down and bottom-up methodologies were employed. Finally, market segmentation and data triangulation techniques were applied to refine and validate segment-level estimations.
Secondary Research
The secondary research phase involved gathering data from a wide range of credible and published sources. This step helped in identifying industry trends, defining market segmentation, and understanding the market landscape and value chain.
Sources consulted during this phase included:
- Company annual reports, investor presentations, and press releases
- Industry white papers and certified publications
- Trade directories and market-recognized databases
- Articles from authoritative authors and reputable journals
- Gold and silver standard websites
Secondary research was critical in mapping out the industry's value chain and monetary flow, identifying key market segments, understanding regional variations, and tracking significant industry developments.
Other key sources:
- Financial disclosures
- Industry associations and trade bodies
- News outlets and business magazines
- Academic journals and research studies
- Paid industry databases
Primary Research
To validate secondary data and gain deeper market insights, primary research was conducted with key stakeholders across both the supply and demand sides of the market.
On the demand side, participants included decision-makers and influencers from end-user industries—such as CIOs, CTOs, and CSOs—who provided first-hand perspectives on market needs, product usage, and future expectations.
On the supply side, interviews were conducted with manufacturers, industry associations, and institutional participants to gather insights into current offerings, product pipelines, and market challenges.
Primary interviews provided critical inputs such as:
- Market size and revenue data
- Product and service breakdowns
- Market forecasts
- Regional and application-specific trends
Stakeholders consulted included:
- Leading OEM and solution providers
- Channel and distribution partners
- End users across various applications
- Independent consultants and industry specialists
Market Size Estimation and Data Triangulation
- Identifying Key Market Participants (Secondary Research)
- Goal: To identify the major players or companies in the target market. This typically involves using publicly available data sources such as industry reports, market research publications, and financial statements of companies.
- Tools: Reports from firms like Gartner, Forrester, Euromonitor, Statista, IBISWorld, and others. Public financial statements, news articles, and press releases from top market players.
- Extracting Earnings of Key Market Participants
- Goal: To estimate the earnings generated from the product or service being analyzed. This step helps in understanding the revenue potential of each market player in a specific geography.
- Methods: Earnings data can be gathered from:
- Publicly available financial reports (for listed companies).
- Interviews and primary data sources from professionals, such as Directors, VPs, SVPs, etc. This is especially useful for understanding more nuanced, internal data that isn't publicly disclosed.
- Annual reports and investor presentations of key players.
- Data Collation and Development of a Relevant Data Model
- Goal: To collate inputs from both primary and secondary sources into a structured, data-driven model for market estimation. This model will incorporate key market KPIs and any independent variables relevant to the market.
- Key KPIs: These could include:
- Market size, growth rate, and demand drivers.
- Industry-specific metrics like market share, average revenue per customer (ARPC), or average deal size.
- External variables, such as economic growth rates, inflation rates, or commodity prices, that could affect the market.
- Data Modeling: Based on this data, the market forecasts are developed for the next 5 years. A combination of trend analysis, scenario modeling, and statistical regression might be used to generate projections.
- Scenario Analysis
- Goal: To test different assumptions and validate how sensitive the market is to changes in key variables (e.g., market demand, regulatory changes, technological disruptions).
- Types of Scenarios:
- Base Case: Based on current assumptions and historical data.
- Best-Case Scenario: Assuming favorable market conditions, regulatory environments, and technological advancements.
- Worst-Case Scenario: Accounting for adverse factors, such as economic downturns, stricter regulations, or unexpected disruptions.
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