
Singapore Leisure & Business Travel Booking Market Report: Trends, Growth and Forecast (2026-2032)
By Travel Sales Type (Leisure Travel, Business Travel), By Booking Channel (Offline Booking, Online Booking), By Booking Method (Travel Intermediaries, Direct Suppliers)
- ICT
- Oct 2025
- VI0402
- 110
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Singapore Leisure & Business Travel Booking Market Statistics and Insights, 2026
- Market Size Statistics
- Leisure & Business Travel Booking in Singapore is estimated at $ 14.3 Billion.
- The market size is expected to grow to $ 17.94 Billion by 2032.
- Market to register a CAGR of around 3.29% during 2026-32.
- Travel Sales Type Shares
- Leisure Travel grabbed market share of 95%.
- Competition
- Singapore Leisure & Business Travel Booking Market is currently being catered to by more than 10 companies.
- Top 5 companies acquired 30% of the market share.
- Traveloka Services Pte Ltd, Chan Bros Travel Pte Ltd, MakeMyTrip Ltd, Agoda Co Pte Ltd, Booking.com (SG) Pte Ltd etc., are few of the top companies.
- Booking Channel
- Online Booking grabbed 65% of the market.
Singapore Leisure & Business Travel Booking Market Outlook
The Leisure & Business Travel Booking market in Singapore is expected to experience steady growth over the 2026-32 period, supported by both online and offline channels. Online booking dominates the market with a 65% share, driven by convenience, bundled packages, and digital tools that allow travellers to plan trips efficiently. Travelers are booking even earlier—nine to 12 months for the majority of trips, and 18 months for cruises—to get improved rates and availability, especially from middle-income segments.
Travel agencies continue to be relevant by virtue of their customized services, especially for multi-city or complex itineraries. While younger travelers express increasing interest in packaged tours, smaller group sizes of 15-20 people are gaining prominence, providing more immersive and flexible experiences. New segments like accessible travel are underpenetrated but hold significant growth prospects, and inbound leisure demand is shifting towards independent travel and off-the-beaten-path destinations.
Online travel agencies (OTAs) are broadening their scope beyond flights and accommodation, to offer bundled packages, car rentals, and attractions. Collaborations with Singapore Tourist Board and co-branded marketing initiatives with platforms such as Expedia, Booking.com, Klook, and Traveloka are assisting in targeting key international markets. Cashback and loyalty reward schemes also influence end user behavior, particularly among cost-conscious travelers, while AI-supported planning tools are increasingly being employed to customize itineraries and embed social media-inspired taste.
In the future, Singapore's travel booking landscape will strike a balance between digital innovation and human touch. Travel agents and OTAs need to keep innovating, optimizing operations, and enhancing service quality to keep pace with increasing expectations. Wellness tourism, cultural experiences, and MICE segments offer opportunities, while government support for upskilling the workforce will assist in offsetting staffing issues and driving long-term growth.
Singapore Leisure & Business Travel Booking Market Growth Driver
Experiential Travel Shapes end user Choices
End users in Singapore now increasingly opt for distinctive and culturally rich experiences rather than traditional tourist products. Younger travelers and foreign tourists are venturing into secondary cities and low-cost, authentic experiences. This behavioral change prompts travel agencies to design specialist tours, cultural itineraries, and customized packages to cater to changing expectations.
By responding to these demands, agencies distinguish their offerings and appeal to more active travellers. Emphasis on experiential travel also promotes greater levels of satisfaction and repeat travel. Agencies providing tailored experiences stand a greater chance of experiencing consistent growth in bookings for leisure and business travels. Knowing travellers' aspiration for richer experiences becomes critical to defining service propositions and remaining competitive in Singapore's fast-evolving travel landscape.
Singapore Leisure & Business Travel Booking Market Trend
Early Planning Drives Travel Behaviour
End users In Singapore book trips in advance to get improved rates and availability. Most of them plan nine to twelve months ahead, but cruises are booked even earlier. More affluent tourists, while less price-conscious, also make their choices after weighing availability.
This trend compels travel agencies to provide elastic and transparent booking, which gives travellers greater influence over itineraries. It also shapes marketing campaigns, seasonal discounts, and customized travel packages. By catering to active planning behavior, agencies provide convenience and fulfillment to clients. Progressive booking behavior reinforces the relationship between agencies and travellers while enabling improved resource planning, inventory management, and service refinement.
Singapore Leisure & Business Travel Booking Market Opportunity
Accessible Travel Presents Growth Potential
Accessible travel in Singapore remains an untapped market, presenting sound possibilities for specialist services. Mobility or accessibility-disabled travellers need personalisation of itineraries, accessible facilities, and facilitative services. Packages can be crafted specifically catering to these needs by agencies, promoting comfort and convenience for every traveller.
Targeting this segment enables travel agencies to differentiate products and broaden their end user base. By providing inclusive and creative experiences, agencies deepen their market standing and attract more end users looking for meaningful and accessible holidays. This opportunity also promotes service differentiation, which boosts brand image and drives long-term growth in Singapore's competitive tourism space.
Singapore Leisure & Business Travel Booking Market Segmentation Analysis
By Travel Sales Type
- Leisure Travel
- Business Travel
The segment with highest market share under Travel Sales Type is Leisure Travel, which captured 95% of the market. Singapore's leisure travellers are now booking tours well in advance, commonly nine to 12 months before, and even 18 months in advance for cruises, in order to enjoy improved rates and availability. The better-off travellers book nearer to travel dates but keep abreast of availability concerns. Smaller group sizes of between 15-20 individuals are preferred for comfort and mobility. Young tourists are becoming increasingly interested in packaged tours and off-the-beaten-path adventures as immersive and low-cost options.
Travel agencies are also venturing into unserved niches, including accessible travel, and creating cultural or wellness experiences to entice a wider cross-section of leisure tourists. Although with a slower growth in 2024, these represent trends where leisure travel will remain the driver of the Singapore market given high demand for distinctive, adaptable, and well-organized experiences.
By Booking Channel
- Offline Booking
- Online Booking
The segment with highest market share under Booking Channel is Online Booking, which held 65% market share. OTAs are upping the ante on offerings with packaged deals, car bookings, and ticket sales for attractions, making trip planning more simple and customizable. Cashback incentives and affiliations with platforms such as Expedia, Booking.com, and Klook are incentivizing bookings, while AI-powered planning tools are assisting more than 20% of travelers in incorporating social media-inspired preferences into their plans.
In spite of the expansion of online mediums, offline bookings are still in the picture because travelers like the human touch and the convenience provided by agencies. Corporate travelers are mixing business with leisure, taking advantage of remote work options. These trends indicate that online booking will continue to be the top channel while travel agencies continue to evolve and offer high-quality, customized services to attract leisure and business travelers alike.
Top Companies in Singapore Leisure & Business Travel Booking Market
The top companies operating in the market include Traveloka Services Pte Ltd, Chan Bros Travel Pte Ltd, MakeMyTrip Ltd, Agoda Co Pte Ltd, Booking.com (SG) Pte Ltd, Trip.com Group Ltd, Expedia (SG) Pte Ltd, Klook Travel Technology Ltd, Sino-America Tours Corp Pte Ltd, JTB Pte Ltd, etc., are the top players operating in the Singapore Leisure & Business Travel Booking Market.
Frequently Asked Questions
Related Report
1. Market Segmentation
1.1. Research Scope
1.2. Research Methodology
1.3. Definitions and Assumptions
2. Executive Summary
3. Singapore Leisure & Business Travel Booking Market Policies, Regulations, and Standards
4. Singapore Leisure & Business Travel Booking Market Dynamics
4.1. Growth Factors
4.2. Challenges
4.3. Trends
4.4. Opportunities
5. Singapore Leisure & Business Travel Booking Market Statistics, 2022-2032F
5.1. Market Size & Growth Outlook
5.1.1. By Revenues in US$ Million
5.2. Market Segmentation & Growth Outlook
5.2.1. By Travel Sales Type
5.2.1.1. Leisure Travel- Market Insights and Forecast 2022-2032, USD Million
5.2.1.2. Business Travel- Market Insights and Forecast 2022-2032, USD Million
5.2.2. By Booking Channel
5.2.2.1. Offline Booking- Market Insights and Forecast 2022-2032, USD Million
5.2.2.2. Online Booking- Market Insights and Forecast 2022-2032, USD Million
5.2.3. By Booking Method
5.2.3.1. Travel Intermediaries- Market Insights and Forecast 2022-2032, USD Million
5.2.3.2. Direct Suppliers- Market Insights and Forecast 2022-2032, USD Million
5.2.4. By Competitors
5.2.4.1. Competition Characteristics
5.2.4.2. Market Share & Analysis
6. Singapore Leisure Travel Booking Market Statistics, 2022-2032F
6.1. Market Size & Growth Outlook
6.1.1. By Revenues in US$ Million
6.2. Market Segmentation & Growth Outlook
6.2.1. By Travel Sales Type- Market Insights and Forecast 2022-2032, USD Million
6.2.1.1. Leisure Air Travel- Market Insights and Forecast 2022-2032, USD Million
6.2.1.2. Leisure Car Rental- Market Insights and Forecast 2022-2032, USD Million
6.2.1.3. Leisure Cruise- Market Insights and Forecast 2022-2032, USD Million
6.2.1.4. Leisure Experiences and Attractions- Market Insights and Forecast 2022-2032, USD Million
6.2.1.5. Leisure Lodging- Market Insights and Forecast 2022-2032, USD Million
6.2.2. By Booking Channel- Market Insights and Forecast 2022-2032, USD Million
6.2.3. By Booking Method- Market Insights and Forecast 2022-2032, USD Million
7. Singapore Business Travel Booking Market Statistics, 2022-2032F
7.1. Market Size & Growth Outlook
7.1.1. By Revenues in US$ Million
7.2. Market Segmentation & Growth Outlook
7.2.1. By Travel Sales Type- Market Insights and Forecast 2022-2032, USD Million
7.2.1.1. Business Air Travel- Market Insights and Forecast 2022-2032, USD Million
7.2.1.2. Business Car Rental- Market Insights and Forecast 2022-2032, USD Million
7.2.1.3. Business Lodging- Market Insights and Forecast 2022-2032, USD Million
7.2.1.4. Others- Market Insights and Forecast 2022-2032, USD Million
7.2.2. By Booking Channel- Market Insights and Forecast 2022-2032, USD Million
7.2.3. By Booking Method- Market Insights and Forecast 2022-2032, USD Million
8. Competitive Outlook
8.1. Company Profiles
8.1.1. Agoda Co Pte Ltd
8.1.1.1. Business Description
8.1.1.2. Service Portfolio
8.1.1.3. Collaborations & Alliances
8.1.1.4. Recent Developments
8.1.1.5. Financial Details
8.1.1.6. Others
8.1.2. Booking.com (SG) Pte Ltd
8.1.2.1. Business Description
8.1.2.2. Service Portfolio
8.1.2.3. Collaborations & Alliances
8.1.2.4. Recent Developments
8.1.2.5. Financial Details
8.1.2.6. Others
8.1.3. Trip.com Group Ltd
8.1.3.1. Business Description
8.1.3.2. Service Portfolio
8.1.3.3. Collaborations & Alliances
8.1.3.4. Recent Developments
8.1.3.5. Financial Details
8.1.3.6. Others
8.1.4. Expedia (SG) Pte Ltd
8.1.4.1. Business Description
8.1.4.2. Service Portfolio
8.1.4.3. Collaborations & Alliances
8.1.4.4. Recent Developments
8.1.4.5. Financial Details
8.1.4.6. Others
8.1.5. Klook Travel Technology Ltd
8.1.5.1. Business Description
8.1.5.2. Service Portfolio
8.1.5.3. Collaborations & Alliances
8.1.5.4. Recent Developments
8.1.5.5. Financial Details
8.1.5.6. Others
8.1.6. Traveloka Services Pte Ltd
8.1.6.1. Business Description
8.1.6.2. Service Portfolio
8.1.6.3. Collaborations & Alliances
8.1.6.4. Recent Developments
8.1.6.5. Financial Details
8.1.6.6. Others
8.1.7. Chan Bros Travel Pte Ltd
8.1.7.1. Business Description
8.1.7.2. Service Portfolio
8.1.7.3. Collaborations & Alliances
8.1.7.4. Recent Developments
8.1.7.5. Financial Details
8.1.7.6. Others
8.1.8. MakeMyTrip Ltd
8.1.8.1. Business Description
8.1.8.2. Service Portfolio
8.1.8.3. Collaborations & Alliances
8.1.8.4. Recent Developments
8.1.8.5. Financial Details
8.1.8.6. Others
8.1.9. Sino-America Tours Corp Pte Ltd
8.1.9.1. Business Description
8.1.9.2. Service Portfolio
8.1.9.3. Collaborations & Alliances
8.1.9.4. Recent Developments
8.1.9.5. Financial Details
8.1.9.6. Others
8.1.10. JTB Pte Ltd
8.1.10.1. Business Description
8.1.10.2. Service Portfolio
8.1.10.3. Collaborations & Alliances
8.1.10.4. Recent Developments
8.1.10.5. Financial Details
8.1.10.6. Others
9. Disclaimer
Segment | Sub-Segment |
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By Travel Sales Type |
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By Booking Channel |
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By Booking Method |
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Research Methodology
This study followed a structured approach comprising four key phases to assess the size and scope of the electro-oxidation market. The process began with thorough secondary research to collect data on the target market, related markets, and broader industry context. These findings, along with preliminary assumptions and estimates, were then validated through extensive primary research involving industry experts from across the value chain. To calculate the overall market size, both top-down and bottom-up methodologies were employed. Finally, market segmentation and data triangulation techniques were applied to refine and validate segment-level estimations.
Secondary Research
The secondary research phase involved gathering data from a wide range of credible and published sources. This step helped in identifying industry trends, defining market segmentation, and understanding the market landscape and value chain.
Sources consulted during this phase included:
- Company annual reports, investor presentations, and press releases
- Industry white papers and certified publications
- Trade directories and market-recognized databases
- Articles from authoritative authors and reputable journals
- Gold and silver standard websites
Secondary research was critical in mapping out the industry's value chain and monetary flow, identifying key market segments, understanding regional variations, and tracking significant industry developments.
Other key sources:
- Financial disclosures
- Industry associations and trade bodies
- News outlets and business magazines
- Academic journals and research studies
- Paid industry databases
Primary Research
To validate secondary data and gain deeper market insights, primary research was conducted with key stakeholders across both the supply and demand sides of the market.
On the demand side, participants included decision-makers and influencers from end-user industries—such as CIOs, CTOs, and CSOs—who provided first-hand perspectives on market needs, product usage, and future expectations.
On the supply side, interviews were conducted with manufacturers, industry associations, and institutional participants to gather insights into current offerings, product pipelines, and market challenges.
Primary interviews provided critical inputs such as:
- Market size and revenue data
- Product and service breakdowns
- Market forecasts
- Regional and application-specific trends
Stakeholders consulted included:
- Leading OEM and solution providers
- Channel and distribution partners
- End users across various applications
- Independent consultants and industry specialists
Market Size Estimation and Data Triangulation
- Identifying Key Market Participants (Secondary Research)
- Goal: To identify the major players or companies in the target market. This typically involves using publicly available data sources such as industry reports, market research publications, and financial statements of companies.
- Tools: Reports from firms like Gartner, Forrester, Euromonitor, Statista, IBISWorld, and others. Public financial statements, news articles, and press releases from top market players.
- Extracting Earnings of Key Market Participants
- Goal: To estimate the earnings generated from the product or service being analyzed. This step helps in understanding the revenue potential of each market player in a specific geography.
- Methods: Earnings data can be gathered from:
- Publicly available financial reports (for listed companies).
- Interviews and primary data sources from professionals, such as Directors, VPs, SVPs, etc. This is especially useful for understanding more nuanced, internal data that isn't publicly disclosed.
- Annual reports and investor presentations of key players.
- Data Collation and Development of a Relevant Data Model
- Goal: To collate inputs from both primary and secondary sources into a structured, data-driven model for market estimation. This model will incorporate key market KPIs and any independent variables relevant to the market.
- Key KPIs: These could include:
- Market size, growth rate, and demand drivers.
- Industry-specific metrics like market share, average revenue per customer (ARPC), or average deal size.
- External variables, such as economic growth rates, inflation rates, or commodity prices, that could affect the market.
- Data Modeling: Based on this data, the market forecasts are developed for the next 5 years. A combination of trend analysis, scenario modeling, and statistical regression might be used to generate projections.
- Scenario Analysis
- Goal: To test different assumptions and validate how sensitive the market is to changes in key variables (e.g., market demand, regulatory changes, technological disruptions).
- Types of Scenarios:
- Base Case: Based on current assumptions and historical data.
- Best-Case Scenario: Assuming favorable market conditions, regulatory environments, and technological advancements.
- Worst-Case Scenario: Accounting for adverse factors, such as economic downturns, stricter regulations, or unexpected disruptions.
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