Saudi Arabia Menstrual Care Market Report: Trends, Growth and Forecast (2026-2032)
By Product Type (Pantyliners, Tampons (Applicator Tampons, Digital Tampons), Towels (Standard Towels (Standard Towels with Wings, Standard Towels Without Wings), Slim/Thin/Ultra-Thin Towels (Slim/Thin/Ultra-Thin Towels with Wings, Slim/Thin/Ultra-Thin Towels Without Wings)), Intimate Wipes, Menstrual Cups, Period Underwear), By Nature (Disposable, Reusable), By Age Group (Up to 18 Years, 19-30 Years, 31-40 Years, 40 Years and Above), By Sales Channel (Retail Offline, Retail Online)
- FMCG
- Feb 2026
- VI0901
- 130
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Saudi Arabia Menstrual Care Market Statistics and Insights, 2026
- Market Size Statistics
- Menstrual care in Saudi Arabia is estimated at USD 370 million in 2025.
- The market size is expected to grow to USD 465 million by 2032.
- Market to register a cagr of around 3.32% during 2026-32.
- Product Type Shares
- Towels grabbed market share of 70%.
- Competition
- More than 10 companies are actively engaged in producing menstrual care in Saudi Arabia.
- Top 5 companies acquired around 95% of the market share.
- Hygienic Paper Co Ltd (Fine); Zimmo Trading Co; SCA Molnlycke Ltd; Modern Products Co; National Paper Products Co etc., are few of the top companies.
- Sales Channel
- Retail offline grabbed 80% of the market.
Saudi Arabia Menstrual Care Market Outlook
The Saudi Arabia menstrual care market is expected to grow consistently within the forcastperiod, with an estimated growth of USD 370million in 2025 to about USD 465million in 2032, thus recording a compound annual growth rate of about 3.32%. The rising disposable incomes, the growing focus on the health of women, and the ongoing product innovation will drive this growth. With the expansion of cultural openness on menstruation, brands are investing in awareness campaigns that empower and normalise the discussion on menstrual health. The end user are increasingly choosing high-quality, skin-friendly, and environmentally friendly products, which is backed by the growing variety of products and specific online marketing campaigns.
Towels still prevail in the market with about 70% of the total sales, with standard towels with wings being the most popular because of their comfort, security, and convenience. However, organic pads, biodegradable ones, and items produced with natural materials are on the rise as sustainability is becoming a major buying factor. Other innovations in tampons and pantyliners include breathable fabrics and odour neutralising technology. The emergence of products that are enriched with natural oils, aloe vera, and hypo-allergenic fabrics is a response to the increasing popularity of soft, skin-safe products that promote overall well-being.
The retail offline channels are the main medium of distribution, which takes almost 80% of the market in the form of supermarkets, hypermarkets, and pharmacies. These stores are still doing well due to their convenience, wide distribution, and regular promotions. However, Retail online is growing at an alarming rate with end user embracing privacy, 24-hour access, and subscription-based delivery systems. Younger, digitally active end user are especially interested in online platforms, and they are attracted by innovative and eco-friendly products.
Market development will be influenced by long-term investment in innovation and technology during the forecast period. The brands are supposed to target biodegradable pads, period pants, and reusable cups to meet sustainability goals. Product accessibility will also be increased through subscription models, clear labeling, and inclusive designs that support different body types and flow intensities. Those companies that effectively manage to balance comfort, environmental responsibility, and affordability are in a position to dominate the changing menstrual care environment in Saudi Arabia up to the year 2032.
Saudi Arabia Menstrual Care Market Growth DriverGrowing Female Workforce and Hygiene Consciousness Favor Market Development.
The growing involvement of women in the Saudi Arabia workforce is further boosting the sale of menstrual care. The Saudi General Authority for Statistics (GASTAT) reported that in the third quarter of 2024, the labour-force participation of women was 36.2%, which is a significant improvement compared to previous years and indicates that the Kingdom is dedicated to empowering women economically as part of Saudi Vision 2030. This social change has led to the need to have convenient, comfortable and discreet menstrual products that can fit the active lifestyles. Increased access to education and workplace hygiene programmes has also helped to normalise menstrual health conversations and enhance product acceptance.
Saudi Vision 2030 campaigns also help to raise awareness of health and hygiene among women and adolescents. This cultural change is supported by enhanced product availability via modern retail and online platforms, which allow women to make informed decisions about product quality, safety, and sustainability. With increased awareness, the demand of high-quality and sophisticated menstrual care products is steadily increasing. The growing involvement of women in the workforce is directly related to the rise in spending on high-quality personal-care products that can help them maintain their professional and active lifestyles.
Saudi Arabia Menstrual Care Market ChallengeEnvironmental Concerns and Low uptake of Sustainable Practices.
The traditional menstrual care segment is challenged by the increasing environmental awareness. Saudi Arabia being a signatory to international environmental commitments has been focusing on waste minimization and sustainable practices in end user-goods sectors. This focus has sparked debates about the need to cut down on single-use plastics and adopt environmentally friendly materials in the menstrual care sector. However, the majority of conventional products still use non-biodegradable elements, which pose obstacles to sustainability and adherence to national and regional environmental regulations.
Reusable menstrual products like cups and absorbent underwear are under-penetrated because of cultural reluctance and insufficient education of the population about their safety and effectiveness. Although brands are starting to launch biodegradable pads and organic cotton options, the cost and lack of awareness are still holding back adoption. The sustainability of the environment in menstrual care is thus one of the most urgent issues in the medium term in the market.The governmental efforts and corporate sustainability pledges that are in line with Saudi Vision 2030 will play a critical role in promoting wider adoption of environmentally-friendly options.
Saudi Arabia Menstrual Care Market TrendProduct Premiumisation and Health-Centric Formulations Gain Traction.
The trend of premiumisation is transforming the menstrual care market in Saudi Arabia, as women are becoming more concerned with hygiene, comfort, and dermatological safety. The Ministry of Health has promoted end user awareness campaigns that have emphasised the need to use safe and strictly tested menstrual products that reduce skin irritation and dermatological issues. This increased consciousness has driven the need to have natural and dermatologically tested materials that provide high levels of comfort and safety. The trend is in line with the wider end user demands of wellness-oriented personal-care products that resonate with health and well-being concerns that are being advanced by government health programs.
To enhance comfort and minimize irritation, manufacturers are adding skin-friendly ingredients, including aloe vera, bamboo fibres, and vitamin E. Product design innovations such as improved absorption channels and breathable layers are increasingly becoming a norm. The trend is very similar to the overall movement of Saudi Arabia towards wellness-based end user products, in which safety and naturalness are becoming more and more important in purchase decisions in the personal-care segment.Premium brands are distinguished by certifications, dermatological tests, and clear disclosure of ingredients according to Saudi standards and regulations.
Saudi Arabia Menstrual Care Market OpportunityDigital Retail Growth and Subscription Services to Future Growth.
The fast growth of online trade is likely to open up a lot of future growth prospects in menstrual care. The Communications, Space and Technology Commission (CST) reported that 99% of Saudi households had access to the internet in 2024, and 99.4% of them had access to the internet through mobile devices, which would enable the extensive digital accessibility of menstrual products. This online retail boom has brought menstrual products closer and easily bought in both urban and rural areas. The digital penetration is high, and this provides the best opportunity to the brands to access end user via innovative online channels that are in line with government digital transformation efforts.
Subscription-based models and digital health platforms are emerging as key growth avenues under Saudi Arabia's digital economy development. These services provide automatic product replenishment, tailored product recommendations, and privacy in purchasing—critical factors for the Saudi market. With continued investment in logistics and online retail integration under Saudi Vision 2030 and national Retail online development strategies, Saudi Arabia's digital retail landscape is experiencing sustained expansion. Digitalisation is poised to bridge distribution gaps and enhance awareness about modern menstrual care solutions among Saudi women, fostering long-term market expansion and improved accessibility in alignment with government digital initiatives.
Saudi Arabia Menstrual Care Market Segmentation Analysis
By Product Type
- Pantyliners
- Tampons
- Towels
- Intimate Wipes
- Menstrual Cups
- Period Underwear
The segment with the highest share under Product Type is towels, which accounted for 70% of the Saudi Arabia menstrual care market. Standard towels with wings continue to dominate due to their practicality, comfort, and reliable protection during daily activities. Their snug fit and absorbency make them the preferred choice for women with active lifestyles, while innovations such as ultra-thin designs, organic cotton pads, and breathable materials have further strengthened their appeal.
Brands have also introduced specialised variants, including night-use and heavy-flow options, along with scented and hypoallergenic alternatives to enhance comfort. The growing popularity of sustainable and skin-friendly towels made from biodegradable materials reflects the evolving end user preference for safer and more eco-conscious menstrual care. These innovations are expected to reinforce the leadership of towels over the forecast period, as brands continue to combine performance with wellness-focused features.
By Sales Channel
- Retail Offline
- Retail Online
The segment with the highest share under Sales Channel is retail offline, which captured 80% of the Saudi Arabia menstrual care market. Supermarkets and hypermarkets are the leading contributors within this segment, driven by their wide product assortments, accessibility, and convenience of one-stop shopping. Major chains such as Carrefour, Panda, and Danube offer a diverse range of menstrual care products across different price points, meeting the needs of both budget and premium buyers.
Pharmacies also play a significant role within offline retail, providing trusted and discreet purchasing environments, particularly for health-oriented or premium products. Frequent promotions, bundled deals, and easy product comparisons further boost offline sales. The combination of accessibility, trust, and variety ensures that retail offline continues to be the dominant distribution channel for menstrual care in Saudi Arabia.
List of Companies Covered in Saudi Arabia Menstrual Care Market
The companies listed below are highly influential in the Saudi Arabia menstrual care market, with a significant market share and a strong impact on industry developments.
- Hygienic Paper Co Ltd (Fine)
- Zimmo Trading Co
- SCA Molnlycke Ltd
- Modern Products Co
- National Paper Products Co
- Olayan Kimberly-Clark Arabia Co
- Johnson & Johnson Consumer Saudi Arabia Ltd
- Unicharm Gulf Hygienic Industries Ltd
- Shamsan Industrial Group
- Al Naghi Co
Frequently Asked Questions
Related Report
1. Market Segmentation
1.1. Research Scope
1.2. Research Methodology
1.3. Definitions and Assumptions
2. Executive Summary
3. Saudi Arabia Menstrual Care Market Policies, Regulations, and Standards
4. Saudi Arabia Menstrual Care Market Dynamics
4.1. Growth Factors
4.2. Challenges
4.3. Trends
4.4. Opportunities
5. Saudi Arabia Menstrual Care Market Statistics, 2022-2032F
5.1. Market Size & Growth Outlook
5.1.1.By Revenues in USD Million
5.2. Market Segmentation & Growth Outlook
5.2.1.By Product Type
5.2.1.1. Pantyliners- Market Insights and Forecast 2022-2032, USD Million
5.2.1.2. Tampons- Market Insights and Forecast 2022-2032, USD Million
5.2.1.2.1. Applicator Tampons- Market Insights and Forecast 2022-2032, USD Million
5.2.1.2.2. Digital Tampons- Market Insights and Forecast 2022-2032, USD Million
5.2.1.3. Towels- Market Insights and Forecast 2022-2032, USD Million
5.2.1.3.1. Standard Towels- Market Insights and Forecast 2022-2032, USD Million
5.2.1.3.1.1. Standard Towels with Wings- Market Insights and Forecast 2022-2032, USD Million
5.2.1.3.1.2. Standard Towels Without Wings- Market Insights and Forecast 2022-2032, USD Million
5.2.1.3.2. Slim/Thin/Ultra-Thin Towels- Market Insights and Forecast 2022-2032, USD Million
5.2.1.3.2.1. Slim/Thin/Ultra-Thin Towels with Wings- Market Insights and Forecast 2022-2032, USD Million
5.2.1.3.2.2. Slim/Thin/Ultra-Thin Towels Without Wings- Market Insights and Forecast 2022-2032, USD Million
5.2.1.4. Intimate Wipes- Market Insights and Forecast 2022-2032, USD Million
5.2.1.5. Menstrual Cups- Market Insights and Forecast 2022-2032, USD Million
5.2.1.6. Period Underwear- Market Insights and Forecast 2022-2032, USD Million
5.2.2.By Nature
5.2.2.1. Disposable- Market Insights and Forecast 2022-2032, USD Million
5.2.2.2. Reusable- Market Insights and Forecast 2022-2032, USD Million
5.2.3.By Age Group
5.2.3.1. Up to 18 Years- Market Insights and Forecast 2022-2032, USD Million
5.2.3.2. 19-30 Years- Market Insights and Forecast 2022-2032, USD Million
5.2.3.3. 31-40 Years- Market Insights and Forecast 2022-2032, USD Million
5.2.3.4. 40 Years and Above- Market Insights and Forecast 2022-2032, USD Million
5.2.4.By Sales Channel
5.2.4.1. Retail Offline- Market Insights and Forecast 2022-2032, USD Million
5.2.4.2. Retail Online- Market Insights and Forecast 2022-2032, USD Million
5.2.5.By Competitors
5.2.5.1. Competition Characteristics
5.2.5.2. Market Share & Analysis
6. Saudi Arabia Pantyliners Menstrual Care Market Statistics, 2022-2032
6.1. Market Size & Growth Outlook
6.1.1.By Revenues in USD Million
6.2. Market Segmentation & Growth Outlook
6.2.1.By Nature- Market Insights and Forecast 2022-2032, USD Million
6.2.2.By Age Group- Market Insights and Forecast 2022-2032, USD Million
6.2.3.By Sales Channel- Market Insights and Forecast 2022-2032, USD Million
7. Saudi Arabia Tampons Menstrual Care Market Statistics, 2022-2032
7.1. Market Size & Growth Outlook
7.1.1.By Revenues in USD Million
7.2. Market Segmentation & Growth Outlook
7.2.1.By Product Type- Market Insights and Forecast 2022-2032, USD Million
7.2.2.By Nature- Market Insights and Forecast 2022-2032, USD Million
7.2.3.By Age Group- Market Insights and Forecast 2022-2032, USD Million
7.2.4.By Sales Channel- Market Insights and Forecast 2022-2032, USD Million
8. Saudi Arabia Towels Menstrual Care Market Statistics, 2022-2032
8.1. Market Size & Growth Outlook
8.1.1.By Revenues in USD Million
8.2. Market Segmentation & Growth Outlook
8.2.1.By Product Type- Market Insights and Forecast 2022-2032, USD Million
8.2.2.By Nature- Market Insights and Forecast 2022-2032, USD Million
8.2.3.By Age Group- Market Insights and Forecast 2022-2032, USD Million
8.2.4.By Sales Channel- Market Insights and Forecast 2022-2032, USD Million
9. Saudi Arabia Intimate Wipes Market Statistics, 2022-2032
9.1. Market Size & Growth Outlook
9.1.1.By Revenues in USD Million
9.2. Market Segmentation & Growth Outlook
9.2.1.By Nature- Market Insights and Forecast 2022-2032, USD Million
9.2.2.By Age Group- Market Insights and Forecast 2022-2032, USD Million
9.2.3.By Sales Channel- Market Insights and Forecast 2022-2032, USD Million
10. Saudi Arabia Menstrual Cups Menstrual Care Market Statistics, 2022-2032
10.1. Market Size & Growth Outlook
10.1.1. By Revenues in USD Million
10.2. Market Segmentation & Growth Outlook
10.2.1. By Nature- Market Insights and Forecast 2022-2032, USD Million
10.2.2. By Age Group- Market Insights and Forecast 2022-2032, USD Million
10.2.3. By Sales Channel- Market Insights and Forecast 2022-2032, USD Million
11. Saudi Arabia Period Underwear Menstrual Care Market Statistics, 2022-2032
11.1. Market Size & Growth Outlook
11.1.1. By Revenues in USD Million
11.2. Market Segmentation & Growth Outlook
11.2.1. By Nature- Market Insights and Forecast 2022-2032, USD Million
11.2.2. By Age Group- Market Insights and Forecast 2022-2032, USD Million
11.2.3. By Sales Channel- Market Insights and Forecast 2022-2032, USD Million
12. Competitive Outlook
12.1. Company Profiles
12.1.1. Modern Products Co
12.1.1.1. Business Description
12.1.1.2. Product Portfolio
12.1.1.3. Collaborations & Alliances
12.1.1.4. Recent Developments
12.1.1.5. Financial Details
12.1.1.6. Others
12.1.2. National Paper Products Co
12.1.2.1. Business Description
12.1.2.2. Product Portfolio
12.1.2.3. Collaborations & Alliances
12.1.2.4. Recent Developments
12.1.2.5. Financial Details
12.1.2.6. Others
12.1.3. Olayan Kimberly-Clark Arabia Co
12.1.3.1. Business Description
12.1.3.2. Product Portfolio
12.1.3.3. Collaborations & Alliances
12.1.3.4. Recent Developments
12.1.3.5. Financial Details
12.1.3.6. Others
12.1.4. Johnson & Johnson Consumer Saudi Arabia Ltd
12.1.4.1. Business Description
12.1.4.2. Product Portfolio
12.1.4.3. Collaborations & Alliances
12.1.4.4. Recent Developments
12.1.4.5. Financial Details
12.1.4.6. Others
12.1.5. Unicharm Gulf Hygienic Industries Ltd
12.1.5.1. Business Description
12.1.5.2. Product Portfolio
12.1.5.3. Collaborations & Alliances
12.1.5.4. Recent Developments
12.1.5.5. Financial Details
12.1.5.6. Others
12.1.6. Hygienic Paper Co Ltd (Fine)
12.1.6.1. Business Description
12.1.6.2. Product Portfolio
12.1.6.3. Collaborations & Alliances
12.1.6.4. Recent Developments
12.1.6.5. Financial Details
12.1.6.6. Others
12.1.7. Zimmo Trading Co
12.1.7.1. Business Description
12.1.7.2. Product Portfolio
12.1.7.3. Collaborations & Alliances
12.1.7.4. Recent Developments
12.1.7.5. Financial Details
12.1.7.6. Others
12.1.8. SCA Molnlycke Ltd
12.1.8.1. Business Description
12.1.8.2. Product Portfolio
12.1.8.3. Collaborations & Alliances
12.1.8.4. Recent Developments
12.1.8.5. Financial Details
12.1.8.6. Others
12.1.9. Shamsan Industrial Group
12.1.9.1. Business Description
12.1.9.2. Product Portfolio
12.1.9.3. Collaborations & Alliances
12.1.9.4. Recent Developments
12.1.9.5. Financial Details
12.1.9.6. Others
12.1.10. Al Naghi Co
12.1.10.1.Business Description
12.1.10.2.Product Portfolio
12.1.10.3.Collaborations & Alliances
12.1.10.4.Recent Developments
12.1.10.5.Financial Details
12.1.10.6.Others
13. Disclaimer
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Research Methodology
This study followed a structured approach comprising four key phases to assess the size and scope of the electro-oxidation market. The process began with thorough secondary research to collect data on the target market, related markets, and broader industry context. These findings, along with preliminary assumptions and estimates, were then validated through extensive primary research involving industry experts from across the value chain. To calculate the overall market size, both top-down and bottom-up methodologies were employed. Finally, market segmentation and data triangulation techniques were applied to refine and validate segment-level estimations.
Secondary Research
The secondary research phase involved gathering data from a wide range of credible and published sources. This step helped in identifying industry trends, defining market segmentation, and understanding the market landscape and value chain.
Sources consulted during this phase included:
- Company annual reports, investor presentations, and press releases
- Industry white papers and certified publications
- Trade directories and market-recognized databases
- Articles from authoritative authors and reputable journals
- Gold and silver standard websites
Secondary research was critical in mapping out the industry's value chain and monetary flow, identifying key market segments, understanding regional variations, and tracking significant industry developments.
Other key sources:
- Financial disclosures
- Industry associations and trade bodies
- News outlets and business magazines
- Academic journals and research studies
- Paid industry databases
Primary Research
To validate secondary data and gain deeper market insights, primary research was conducted with key stakeholders across both the supply and demand sides of the market.
On the demand side, participants included decision-makers and influencers from end-user industries—such as CIOs, CTOs, and CSOs—who provided first-hand perspectives on market needs, product usage, and future expectations.
On the supply side, interviews were conducted with manufacturers, industry associations, and institutional participants to gather insights into current offerings, product pipelines, and market challenges.
Primary interviews provided critical inputs such as:
- Market size and revenue data
- Product and service breakdowns
- Market forecasts
- Regional and application-specific trends
Stakeholders consulted included:
- Leading OEM and solution providers
- Channel and distribution partners
- End users across various applications
- Independent consultants and industry specialists
Market Size Estimation and Data Triangulation
- Identifying Key Market Participants (Secondary Research)
- Goal: To identify the major players or companies in the target market. This typically involves using publicly available data sources such as industry reports, market research publications, and financial statements of companies.
- Tools: Reports from firms like Gartner, Forrester, Euromonitor, Statista, IBISWorld, and others. Public financial statements, news articles, and press releases from top market players.
- Extracting Earnings of Key Market Participants
- Goal: To estimate the earnings generated from the product or service being analyzed. This step helps in understanding the revenue potential of each market player in a specific geography.
- Methods: Earnings data can be gathered from:
- Publicly available financial reports (for listed companies).
- Interviews and primary data sources from professionals, such as Directors, VPs, SVPs, etc. This is especially useful for understanding more nuanced, internal data that isn't publicly disclosed.
- Annual reports and investor presentations of key players.
- Data Collation and Development of a Relevant Data Model
- Goal: To collate inputs from both primary and secondary sources into a structured, data-driven model for market estimation. This model will incorporate key market KPIs and any independent variables relevant to the market.
- Key KPIs: These could include:
- Market size, growth rate, and demand drivers.
- Industry-specific metrics like market share, average revenue per customer (ARPC), or average deal size.
- External variables, such as economic growth rates, inflation rates, or commodity prices, that could affect the market.
- Data Modeling: Based on this data, the market forecasts are developed for the next 5 years. A combination of trend analysis, scenario modeling, and statistical regression might be used to generate projections.
- Scenario Analysis
- Goal: To test different assumptions and validate how sensitive the market is to changes in key variables (e.g., market demand, regulatory changes, technological disruptions).
- Types of Scenarios:
- Base Case: Based on current assumptions and historical data.
- Best-Case Scenario: Assuming favorable market conditions, regulatory environments, and technological advancements.
- Worst-Case Scenario: Accounting for adverse factors, such as economic downturns, stricter regulations, or unexpected disruptions.
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