Saudi Arabia Bath & Shower Products Market Report: Trends, Growth and Forecast (2025-2030)
By Product (Bath Soaps, Body Wash/Shower Gels, Bath Additives, Body Powder, Hand Sanitisers, Intimate Hygiene), By Product Form (Solid, Gels & Jellies, Liquid, Powder), By Ingredient (Conventional/Synthetic, Natural/Organic), By Price Point (Premium, Mass), By End User (Women, Men, Kids/Children), By Sales Channel (Online, Offline)
- FMCG
- Nov 2025
- VI0057
- 112
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Saudi Arabia Bath & Shower Products Market Statistics, 2025
- Market Size Statistics
- Bath & Shower Products in Saudi Arabia is estimated at $ 525 Million.
- The market size is expected to grow to $ 580 Million by 2030.
- Market to register a CAGR of around 1.67% during 2025-30.
- Product Shares
- Bath Soaps grabbed market share of 45%.
- Competition
- More than 20 companies are actively engaged in producing Bath & Shower Products in Saudi Arabia.
- Top 5 companies acquired 60% of the market share.
- Henkel Arabia For Home & Personal Care, Unilever Group, PZ Cussons Middle East & South Asia FZE, Binzagr Lever Ltd (Unilever Arabia), Reckitt Benckiser Saudi Arabia Plc etc., are few of the top companies.
Saudi Arabia Bath & Shower Products Market Outlook
Saudi Arabia bath and shower products market will register on-going value growth in the period 2025–30 driven by increasing hygiene awareness and growing wellness interest. Buying behavior is becoming more driven by personal care habits due to health issues, weather conditions, and advice from physicians. This has promoted the use of products not only addressing day-to-day hygiene but also addressing particular skin concerns and wellbeing. Government initiatives to encourage healthy and active living are also likely to boost frequency of product usage.
Bath Soaps will continue to dominate through its affordability and cultural bias, but liquid forms such as body wash and shower gels are making inroads. The intimate washes category is likely to continue being one of the fastest-growing classes, with pH-balanced and dermatologically endorsed products driving growth. Product developments based on various age groups and genders, complemented by increased availability in pharmacies as well as online retailers, will again cement this category.
Channels like pharmacies and beauty specialist retailers will stay in robust shape. E-commerce is also expected to increase steadily based on convenience, broader product assortment, and popularity of Buy Now, Pay Later (BNPL) payment terms. Businesses will invest in omnichannel models, better digital interfaces, and AI to better engage customers and personalise.
Affordability and premiumisation will be influences on market strategy. Brands will provide refill packs and large formats to cut per-use prices and waste, and attract price-conscious consumers. Meanwhile, premium formats with spa-like properties—such as indulgent textures, nice fragrances, and classy packaging—will capture increasing demand for at-home indulgent self-care.
Saudi Arabia Bath & Shower Products Market Growth Driver
The market will continue to see value growth in 2025-30 with consumers increasingly seeking advice from medical specialists on products. As consumers become increasingly concerned with personal well-being, they are approaching dermatologists who recommend dermocosmetic products tailored to their individual skin types. Accordingly, companies are venturing into expanding their product portfolios with organic, natural, and scientifically supported ingredients to fulfill changing skin care requirements.
In addition to skin well-being, scent continues to be an important consideration when it comes to purchasing decisions, encouraging manufacturers to incorporate attractive fragrances to their products. Additionally, there is growing environmental concern that is triggering a transition toward greener choices like biodegradable packaging, refill packs, and sustainable formulations. All these trends are fueling product development and packaging innovation as customers look for options that are effective with limited effect on the environment.
Saudi Arabia Bath & Shower Products Market Trend
Affordability is projected to increase in Saudi Arabia's bath and shower market over the years through intelligent packaging solutions. Large packaging and refill packs are set to be in vogue as they ensure the cost per use comes down. Such solutions align with consumers' increasing emphasis on personal care and hygiene, particularly within a price-conscious setting. Shoppers can get value for their money through buying in bulk or refilling while still engaging in daily grooming habits.
This change is also poised to aid in efforts toward sustainability as it lessens packaging waste. With these strategies, brands not only transfer savings to consumers but also establish greater loyalty by providing both quality and affordability. With time, these are likely to redefine the market, providing premium hygiene solutions in an improved manner that better reflects changing consumer expectations.
Saudi Arabia Bath & Shower Products Market Opportunity
Throughout 2025-30, shower and bath brands will likely emphasize premiumisation to satisfy the increasing demand for in-home spa-like experiences. With Saudi consumers increasingly focusing on personal wellness and self-care, they are willing to spend money on products that add a touch of luxury in their daily lives. This movement is underpinned by increasing disposable incomes and higher expectations for quality and pampering.
To meet this shifting demand, brands are retooling product lines with better formulations, sophisticated packaging, and sensory attributes such as luxurious textures and appealing fragrances. Such upgrades not only maximize user experience but also find a balance between affordability and premium price. Thus, the category is changing, enabling mass-market brands to reach consumers craving indulgence at a fraction of the price of salon or spa treatments.
| Report Coverage | Details |
|---|---|
| Market Forecast | 2025-30 |
| USD Value 2024 | $ 525 Million |
| USD Value 2030 | $ 580 Million |
| CAGR 2025-2030 | 1.67% |
| Largest Category | Bar Soap segment leads with 45% market share |
| Top Drivers | Rising Dermatologist Influence and Demand for Scientific Ingredients Fueling Growth |
| Top Trends | Innovative Packaging to Drive Affordability and Accessibility |
| Top Opportunities | Rising Preference for Spa-like Experiences at Home to Fuel Premiumisation |
| Key Players | Henkel Arabia For Home & Personal Care, Unilever Group, PZ Cussons Middle East & South Asia FZE, Binzagr Lever Ltd (Unilever Arabia), Reckitt Benckiser Saudi Arabia Plc, M H Alshaya Co, Johnson & Johnson Consumer Saudi Arabia Ltd, Colgate-Palmolive Arabia Ltd, Al Naghi Co, Various franchisees and Others. |
Saudi Arabia Bath & Shower Products Market Segmentation
The largest market share segment in the Saudi Arabia Bath & Shower Products Market for 2025-30 is Bar Soap. Its strong consumer demand persists because it is affordable and has established cleansing performance. Long-standing usage, along with extensive formulation options providing skin-vitamin ingredients, extra moisturisation, and nice fragrances, makes it the market leader. Big brands are also spending on promotional efforts to retain customer appeal. But bar soap is also subjected to increased competition from liquid and foam-based offerings, such as body wash and shower gels, which are increasingly popular, particularly among the younger population.
Conversely, Intimate Washes are projected to be among the most rapidly expanding categories over the forecast period. Greater awareness of personal hygiene and general well-being is leading to consumers embracing pH-balanced, gentle products that are specifically formulated for intimate care. Input from health professionals like gynaecologists is contributing to establishing consumer confidence. Marketing of products for various age groups and sexes, increased availability in pharmacies as well as online, is further contributing towards driving growth in this category.
Top Companies in Saudi Arabia Bath & Shower Products Market
The top companies operating in the market include Henkel Arabia For Home & Personal Care, Unilever Group, PZ Cussons Middle East & South Asia FZE, Binzagr Lever Ltd (Unilever Arabia), Reckitt Benckiser Saudi Arabia Plc, M H Alshaya Co, Johnson & Johnson Consumer Saudi Arabia Ltd, Colgate-Palmolive Arabia Ltd, Al Naghi Co, Various franchisees, etc., are the top players operating in the Saudi Arabia Bath & Shower Products Market.
Frequently Asked Questions
Related Report
1. Market Segmentation
1.1. Research Scope
1.2. Research Methodology
1.3. Definitions and Assumptions
2. Executive Summary
3. Saudi Arabia Bath and Shower Product Market Policies, Regulations, and Standards
4. Saudi Arabia Bath and Shower Product Market Dynamics
4.1. Growth Factors
4.2. Challenges
4.3. Trends
4.4. Opportunities
5. Saudi Arabia Bath and Shower Product Market Statistics, 2020-2030F
5.1. Market Size & Growth Outlook
5.1.1.By Revenues in US$ Million
5.2. Market Segmentation & Growth Outlook
5.2.1.By Product
5.2.1.1. Bath Soaps- Market Insights and Forecast 2020-2030, USD Million
5.2.1.2. Body Wash/Shower Gels- Market Insights and Forecast 2020-2030, USD Million
5.2.1.3. Bath Additives- Market Insights and Forecast 2020-2030, USD Million
5.2.1.4. Body Powder- Market Insights and Forecast 2020-2030, USD Million
5.2.1.5. Hand Sanitisers- Market Insights and Forecast 2020-2030, USD Million
5.2.1.6. Intimate Hygiene- Market Insights and Forecast 2020-2030, USD Million
5.2.1.6.1. Intimate Washes- Market Insights and Forecast 2020-2030, USD Million
5.2.1.6.2. Intimate Wipes- Market Insights and Forecast 2020-2030, USD Million
5.2.2.By Product Form
5.2.2.1. Solid- Market Insights and Forecast 2020-2030, USD Million
5.2.2.2. Gels & Jellies- Market Insights and Forecast 2020-2030, USD Million
5.2.2.3. Liquid- Market Insights and Forecast 2020-2030, USD Million
5.2.2.4. Powder- Market Insights and Forecast 2020-2030, USD Million
5.2.3.By Ingredient
5.2.3.1. Conventional/Synthetic- Market Insights and Forecast 2020-2030, USD Million
5.2.3.2. Natural/Organic- Market Insights and Forecast 2020-2030, USD Million
5.2.4.By Price Point
5.2.4.1. Premium- Market Insights and Forecast 2020-2030, USD Million
5.2.4.2. Mass- Market Insights and Forecast 2020-2030, USD Million
5.2.5.By End User
5.2.5.1. Women- Market Insights and Forecast 2020-2030, USD Million
5.2.5.2. Men- Market Insights and Forecast 2020-2030, USD Million
5.2.5.3. Kids/Children- Market Insights and Forecast 2020-2030, USD Million
5.2.6.By Sales Channel
5.2.6.1. Online- Market Insights and Forecast 2020-2030, USD Million
5.2.6.2. Offline- Market Insights and Forecast 2020-2030, USD Million
5.2.7.By Competitors
5.2.7.1. Competition Characteristics
5.2.7.2. Market Share & Analysis
6. Saudi Arabia Bath Soaps Market Statistics, 2020-2030F
6.1. Market Size & Growth Outlook
6.1.1.By Revenues in US$ Million
6.2. Market Segmentation & Growth Outlook
6.2.1.By Product Form- Market Insights and Forecast 2020-2030, USD Million
6.2.2.By Ingredient- Market Insights and Forecast 2020-2030, USD Million
6.2.3.By Price Point- Market Insights and Forecast 2020-2030, USD Million
6.2.4.By End User- Market Insights and Forecast 2020-2030, USD Million
6.2.5.By Sales Channel- Market Insights and Forecast 2020-2030, USD Million
7. Saudi Arabia Body Wash/Shower Gels Market Statistics, 2020-2030F
7.1. Market Size & Growth Outlook
7.1.1.By Revenues in US$ Million
7.2. Market Segmentation & Growth Outlook
7.2.1.By Product Form- Market Insights and Forecast 2020-2030, USD Million
7.2.2.By Ingredient- Market Insights and Forecast 2020-2030, USD Million
7.2.3.By Price Point- Market Insights and Forecast 2020-2030, USD Million
7.2.4.By End User- Market Insights and Forecast 2020-2030, USD Million
7.2.5.By Sales Channel- Market Insights and Forecast 2020-2030, USD Million
8. Saudi Arabia Bath Additives Market Statistics, 2020-2030F
8.1. Market Size & Growth Outlook
8.1.1.By Revenues in US$ Million
8.2. Market Segmentation & Growth Outlook
8.2.1.By Product Form- Market Insights and Forecast 2020-2030, USD Million
8.2.2.By Ingredient- Market Insights and Forecast 2020-2030, USD Million
8.2.3.By Price Point- Market Insights and Forecast 2020-2030, USD Million
8.2.4.By End User- Market Insights and Forecast 2020-2030, USD Million
8.2.5.By Sales Channel- Market Insights and Forecast 2020-2030, USD Million
9. Saudi Arabia Body Powder Market Statistics, 2020-2030F
9.1. Market Size & Growth Outlook
9.1.1.By Revenues in US$ Million
9.2. Market Segmentation & Growth Outlook
9.2.1.By Product Form- Market Insights and Forecast 2020-2030, USD Million
9.2.2.By Ingredient- Market Insights and Forecast 2020-2030, USD Million
9.2.3.By Price Point- Market Insights and Forecast 2020-2030, USD Million
9.2.4.By End User- Market Insights and Forecast 2020-2030, USD Million
9.2.5.By Sales Channel- Market Insights and Forecast 2020-2030, USD Million
10. Saudi Arabia Hand Sanitisers Market Statistics, 2020-2030F
10.1. Market Size & Growth Outlook
10.1.1. By Revenues in US$ Million
10.2. Market Segmentation & Growth Outlook
10.2.1. By Product Form- Market Insights and Forecast 2020-2030, USD Million
10.2.2. By Ingredient- Market Insights and Forecast 2020-2030, USD Million
10.2.3. By Price Point- Market Insights and Forecast 2020-2030, USD Million
10.2.4. By End User- Market Insights and Forecast 2020-2030, USD Million
10.2.5. By Sales Channel- Market Insights and Forecast 2020-2030, USD Million
11. Saudi Arabia Intimate Hygiene Market Statistics, 2020-2030F
11.1. Market Size & Growth Outlook
11.1.1. By Revenues in US$ Million
11.2. Market Segmentation & Growth Outlook
11.2.1. By Product- Market Insights and Forecast 2020-2030, USD Million
11.2.2. By Product Form- Market Insights and Forecast 2020-2030, USD Million
11.2.3. By Ingredient- Market Insights and Forecast 2020-2030, USD Million
11.2.4. By Price Point- Market Insights and Forecast 2020-2030, USD Million
11.2.5. By End User- Market Insights and Forecast 2020-2030, USD Million
11.2.6. By Sales Channel- Market Insights and Forecast 2020-2030, USD Million
12. Competitive Outlook
12.1. Company Profiles
12.1.1. Binzagr Lever Ltd (Unilever Arabia)
12.1.1.1. Business Description
12.1.1.2. Product Portfolio
12.1.1.3. Collaborations & Alliances
12.1.1.4. Recent Developments
12.1.1.5. Financial Details
12.1.1.6. Others
12.1.2. Reckitt Benckiser Saudi Arabia Plc
12.1.2.1. Business Description
12.1.2.2. Product Portfolio
12.1.2.3. Collaborations & Alliances
12.1.2.4. Recent Developments
12.1.2.5. Financial Details
12.1.2.6. Others
12.1.3. M H Alshaya Co
12.1.3.1. Business Description
12.1.3.2. Product Portfolio
12.1.3.3. Collaborations & Alliances
12.1.3.4. Recent Developments
12.1.3.5. Financial Details
12.1.3.6. Others
12.1.4. Johnson & Johnson Consumer Saudi Arabia Ltd
12.1.4.1. Business Description
12.1.4.2. Product Portfolio
12.1.4.3. Collaborations & Alliances
12.1.4.4. Recent Developments
12.1.4.5. Financial Details
12.1.4.6. Others
12.1.5. Colgate-Palmolive Arabia Ltd
12.1.5.1. Business Description
12.1.5.2. Product Portfolio
12.1.5.3. Collaborations & Alliances
12.1.5.4. Recent Developments
12.1.5.5. Financial Details
12.1.5.6. Others
12.1.6. Henkel Arabia For Home & Personal Care
12.1.6.1. Business Description
12.1.6.2. Product Portfolio
12.1.6.3. Collaborations & Alliances
12.1.6.4. Recent Developments
12.1.6.5. Financial Details
12.1.6.6. Others
12.1.7. Unilever Group
12.1.7.1. Business Description
12.1.7.2. Product Portfolio
12.1.7.3. Collaborations & Alliances
12.1.7.4. Recent Developments
12.1.7.5. Financial Details
12.1.7.6. Others
12.1.8. PZ Cussons Middle East & South Asia FZE
12.1.8.1. Business Description
12.1.8.2. Product Portfolio
12.1.8.3. Collaborations & Alliances
12.1.8.4. Recent Developments
12.1.8.5. Financial Details
12.1.8.6. Others
12.1.9. Al Naghi Co
12.1.9.1. Business Description
12.1.9.2. Product Portfolio
12.1.9.3. Collaborations & Alliances
12.1.9.4. Recent Developments
12.1.9.5. Financial Details
12.1.9.6. Others
12.1.10. Various franchisees
12.1.10.1.Business Description
12.1.10.2.Product Portfolio
12.1.10.3.Collaborations & Alliances
12.1.10.4.Recent Developments
12.1.10.5.Financial Details
12.1.10.6.Others
13. Disclaimer
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Research Methodology
This study followed a structured approach comprising four key phases to assess the size and scope of the electro-oxidation market. The process began with thorough secondary research to collect data on the target market, related markets, and broader industry context. These findings, along with preliminary assumptions and estimates, were then validated through extensive primary research involving industry experts from across the value chain. To calculate the overall market size, both top-down and bottom-up methodologies were employed. Finally, market segmentation and data triangulation techniques were applied to refine and validate segment-level estimations.
Secondary Research
The secondary research phase involved gathering data from a wide range of credible and published sources. This step helped in identifying industry trends, defining market segmentation, and understanding the market landscape and value chain.
Sources consulted during this phase included:
- Company annual reports, investor presentations, and press releases
- Industry white papers and certified publications
- Trade directories and market-recognized databases
- Articles from authoritative authors and reputable journals
- Gold and silver standard websites
Secondary research was critical in mapping out the industry's value chain and monetary flow, identifying key market segments, understanding regional variations, and tracking significant industry developments.
Other key sources:
- Financial disclosures
- Industry associations and trade bodies
- News outlets and business magazines
- Academic journals and research studies
- Paid industry databases
Primary Research
To validate secondary data and gain deeper market insights, primary research was conducted with key stakeholders across both the supply and demand sides of the market.
On the demand side, participants included decision-makers and influencers from end-user industries—such as CIOs, CTOs, and CSOs—who provided first-hand perspectives on market needs, product usage, and future expectations.
On the supply side, interviews were conducted with manufacturers, industry associations, and institutional participants to gather insights into current offerings, product pipelines, and market challenges.
Primary interviews provided critical inputs such as:
- Market size and revenue data
- Product and service breakdowns
- Market forecasts
- Regional and application-specific trends
Stakeholders consulted included:
- Leading OEM and solution providers
- Channel and distribution partners
- End users across various applications
- Independent consultants and industry specialists
Market Size Estimation and Data Triangulation
- Identifying Key Market Participants (Secondary Research)
- Goal: To identify the major players or companies in the target market. This typically involves using publicly available data sources such as industry reports, market research publications, and financial statements of companies.
- Tools: Reports from firms like Gartner, Forrester, Euromonitor, Statista, IBISWorld, and others. Public financial statements, news articles, and press releases from top market players.
- Extracting Earnings of Key Market Participants
- Goal: To estimate the earnings generated from the product or service being analyzed. This step helps in understanding the revenue potential of each market player in a specific geography.
- Methods: Earnings data can be gathered from:
- Publicly available financial reports (for listed companies).
- Interviews and primary data sources from professionals, such as Directors, VPs, SVPs, etc. This is especially useful for understanding more nuanced, internal data that isn't publicly disclosed.
- Annual reports and investor presentations of key players.
- Data Collation and Development of a Relevant Data Model
- Goal: To collate inputs from both primary and secondary sources into a structured, data-driven model for market estimation. This model will incorporate key market KPIs and any independent variables relevant to the market.
- Key KPIs: These could include:
- Market size, growth rate, and demand drivers.
- Industry-specific metrics like market share, average revenue per customer (ARPC), or average deal size.
- External variables, such as economic growth rates, inflation rates, or commodity prices, that could affect the market.
- Data Modeling: Based on this data, the market forecasts are developed for the next 5 years. A combination of trend analysis, scenario modeling, and statistical regression might be used to generate projections.
- Scenario Analysis
- Goal: To test different assumptions and validate how sensitive the market is to changes in key variables (e.g., market demand, regulatory changes, technological disruptions).
- Types of Scenarios:
- Base Case: Based on current assumptions and historical data.
- Best-Case Scenario: Assuming favorable market conditions, regulatory environments, and technological advancements.
- Worst-Case Scenario: Accounting for adverse factors, such as economic downturns, stricter regulations, or unexpected disruptions.
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