Poland Pet Care Market Report: Trends, Growth and Forecast (2026-2032)
By Product (Pet Food (Dry Food, Wet Food, Treats & Mixers), Pet Products (Cat Litter, Pet Healthcare (Veterinary Diets, Probiotics and Supplements, Tele-health Services)), Services (Veterinary Clinics, Pet Insurance, Boarding, Day-Care, and Training), Grooming and Hygiene (Shampoos and Conditioners, Brushes and Combs, Clippers and Scissors)), By Pet Type (Dog, Cat, Others), By Sales Channel (Retail Offline, Retail E-Commerce, Veterinary Clinics)
- Food & Beverage
- Nov 2025
- VI0371
- 115
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Poland Pet Care Market Statistics and Insights, 2026
- Market Size Statistics
- Pet Care in Poland is estimated at $ 2.6 Billion.
- The market size is expected to grow to $ 3.25 Billion by 2032.
- Market to register a CAGR of around 3.24% during 2026-32.
- Product Shares
- Pet Food grabbed market share of 80%.
- Pet Food to witness a volume CAGR of around 1.81%.
- Competition
- More than 20 companies are actively engaged in producing Pet Care in Poland.
- Top 5 companies acquired 55% of the market share.
- Lidl Polska Sklepy Spozywcze Sp zoo Sp k, Carrefour Polska Sp zoo, Dino Polska SA, Mars Polska Sp zoo, Jeronimo Martins Polska SA etc., are few of the top companies.
- Sales Channel
- Retail Offline grabbed 60% of the market.
Poland Pet Care Market Outlook
The Poland pet care market, worth approximately $2.6 billion in 2025, is projected to grow steadily to almost $3.25 billion by 2032. This growth will be driven by increasing pet numbers, increasing economic stability, and changing End user attitudes. Price sensitivity will still be a characteristic feature, though. Most pet owners are likely to still favor economy and private label alternatives, while premiumisation will also make progress, leading to a polarised market. Mid-range brands will increasingly struggle to compete against both improved economy variants and quality premium alternatives.
Pet food will be the largest category with the forecast period volume CAGR likely to be roughly 1.81%. Dry dog food will remain on top in value and volume terms, driven by local production and affordability, while wet cat food will be the most rapidly growing segment. Urban life and ageing cat populations will stimulate demand for specialist, functional, and premium wet food, in line with the ongoing pet humanisation trend. End users will increasingly demand products with high-profile health advantages, even in economy and private label offerings, as improving quality dissolves traditional category boundaries.
The market also depends on intense competition between international leaders like Mars, with a wide range of brands across price segments, and growing private label presence from retailers Biedronka, Lidl, and Carrefour. Private label has strengthened considerably in terms of both quality and branding, so much so that some products are now in super-premium territory. That is driven by End user desire for affordable yet reliable solutions and makes private label a key player in future growth.
In the Sales Channel, Retail offline are currently responsible for approximately 60% of sales, with discounters and supermarkets being the driving force behind this, thanks to Poland solid logistics and low prices. Retail e-commerce will nevertheless continue to make inroads, particularly for premium and specialized products. Online retailers like Allegro and Zooplus are already changing the market through wider ranges, subscription services, and customized feeding solutions. Together, offline and online channels will ensure that both value-driven and premium-focused End users are well served in the years ahead.
Poland Pet Care Market Trend
Premiumisation Driving Market Growth
In Poland, premiumisation is also picking up strong pace as consumers increasingly look for better-quality pet food that benefits pet health and nutrition in a clear way. Even in value-for-money segments like economy dry dog food, companies are improving ingredients, packaging, and branding to present products in a more premium light. This trend is obscuring the conventional difference between economy and premium segments, making value-for-money products more attractive to price-sensitive but quality-focused buyers.
Concurrently, premium wet cat food is growing, underpinned by the impact of urban living and the ageing cat population. Trends like insect-based protein and products with functional health claims are going mainstream, mirroring increasing demand for specialisation. As End users are prepared to pay more if the value is apparent, premiumisation is already a dominant trend dictating market growth.
Poland Pet Care Market Opportunity
Growing Potential of E-commerce Channels
Retail E-commerce will become a significant pet care opportunity in Poland, underpinned by an educated consumer base and the broad presence of platforms such as Allegro, Zooplus, and Maxi Zoo. Online shops will offer more extensive product ranges, extensive product information, and personalized services such as subscription schemes and personalized feeding plans. This will be highly attractive to urban End users, particularly the younger generations, and will spur the move towards online buying.
Premium and specialist items will achieve greater visibility by way of e-commerce, keeping pace with the premiumisation trend. From functional wet food to innovative solutions such as insect-based protein, premium products will increasingly be available online. Effective logistics, secure payments, and competitive bulk-buying will further enhance the channel, making e-commerce one of the fastest-growing avenues for the market.
Poland Pet Care Market Segmentation Analysis
By Product
- Pet Food
- Pet Products
- Services
- Grooming and Hygiene
The product channel segment with the maximum market share is Pet Food, which had approximately 80% of the Poland Pet Care Market in 2025. Dog food dominates this segment in terms of value as well as volume, led by the growing population of dogs. It is also demonstrating greater expansion than cat food, evidencing a distinct trend among End users away from homemade food and towards more convenient and specialist alternatives. This consistent increase in demand is helping dog food to remain the leading driver of pet food sales throughout the market.
Cat food also continues to report growth positively, albeit at a lower rate than dog food. Both value sales for the two categories are rising slightly ahead of inflation, as the market derives a boost from stabilisation in inflation following a few months of volatility. Pet food as a whole is poised to hold strong momentum going forward.
By Sales Channel
- Retail Offline
- Retail E-Commerce
- Veterinary Clinics
The most dominant market share in the sales channel segment is retail offline, which holds approximately 60% of Poland's pet care market. This segment remains the most dominant due to customer loyalty in traditional stores for ease of access, trust, and easy availability of products. Discounters, however, are a significant part of this segment because they sell both branded products and private label products, which maintain quality expectations while being affordable. Economic exhaustion has also added fuel to the popularity of discounters, and offline trade has been the largest driver of market growth.
Among retail offline, private labels are finding favor as they enhance in quality, packaging, and even transcend into premium segments. Together with effective local production and streamlined logistics that maintain costs low and goods fresh, consumer confidence is boosted. This transforms offline retail not only into the biggest segment of today but also a very resilient channel of sales for the future.
Top Companies in Poland Pet Care Market
The top companies operating in the market include Lidl Polska Sklepy Spozywcze Sp zoo Sp k, Carrefour Polska Sp zoo, Dino Polska SA, Mars Polska Sp zoo, Jeronimo Martins Polska SA, Nestlé Polska SA, DNP SA, Auchan Polska Sp zoo, Royal Canin Polska Sp zoo, Azan Sp zoo Sp k, etc., are the top players operating in the Poland Pet Care Market.
Frequently Asked Questions
Related Report
1. Market Segmentation
1.1. Research Scope
1.2. Research Methodology
1.3. Definitions and Assumptions
2. Executive Summary
3. Poland Pet Care Market Policies, Regulations, and Standards
4. Poland Pet Care Market Dynamics
4.1. Growth Factors
4.2. Challenges
4.3. Trends
4.4. Opportunities
5. Poland Pet Care Market Statistics, 2022-2032F
5.1. Market Size & Growth Outlook
5.1.1.By Revenues in US$ Million
5.2. Market Segmentation & Growth Outlook
5.2.1.By Product
5.2.1.1. Pet Food- Market Insights and Forecast 2022-2032, USD Million
5.2.1.1.1. Dry Food- Market Insights and Forecast 2022-2032, USD Million
5.2.1.1.2. Wet Food- Market Insights and Forecast 2022-2032, USD Million
5.2.1.1.3. Treats & Mixers- Market Insights and Forecast 2022-2032, USD Million
5.2.1.2. Pet Products- Market Insights and Forecast 2022-2032, USD Million
5.2.1.2.1. Cat Litter- Market Insights and Forecast 2022-2032, USD Million
5.2.1.2.2. Pet Healthcare- Market Insights and Forecast 2022-2032, USD Million
5.2.1.2.2.1. Veterinary Diets- Market Insights and Forecast 2022-2032, USD Million
5.2.1.2.2.2. Probiotics and Supplements- Market Insights and Forecast 2022-2032, USD Million
5.2.1.2.2.3. Tele-health Services- Market Insights and Forecast 2022-2032, USD Million
5.2.1.3. Services- Market Insights and Forecast 2022-2032, USD Million
5.2.1.3.1. Veterinary Clinics- Market Insights and Forecast 2022-2032, USD Million
5.2.1.3.2. Pet Insurance- Market Insights and Forecast 2022-2032, USD Million
5.2.1.3.3. Boarding, Day-Care, and Training- Market Insights and Forecast 2022-2032, USD Million
5.2.1.4. Grooming and Hygiene- Market Insights and Forecast 2022-2032, USD Million
5.2.1.4.1. Shampoos and Conditioners- Market Insights and Forecast 2022-2032, USD Million
5.2.1.4.2. Brushes and Combs- Market Insights and Forecast 2022-2032, USD Million
5.2.1.4.3. Clippers and Scissors- Market Insights and Forecast 2022-2032, USD Million
5.2.2.By Pet Type
5.2.2.1. Dog- Market Insights and Forecast 2022-2032, USD Million
5.2.2.2. Cat- Market Insights and Forecast 2022-2032, USD Million
5.2.2.3. Others- Market Insights and Forecast 2022-2032, USD Million
5.2.3.By Sales Channel
5.2.3.1. Retail Offline- Market Insights and Forecast 2022-2032, USD Million
5.2.3.2. Retail E-Commerce- Market Insights and Forecast 2022-2032, USD Million
5.2.3.3. Veterinary Clinics- Market Insights and Forecast 2022-2032, USD Million
5.2.4.By Competitors
5.2.4.1. Competition Characteristics
5.2.4.2. Market Share & Analysis
6. Poland Pet Food Market Statistics, 2022-2032F
6.1. Market Size & Growth Outlook
6.1.1.By Revenues in US$ Million
6.1.2.By Quantity Sold in Kilo Tons
6.2. Market Segmentation & Growth Outlook
6.2.1.By Product- Market Insights and Forecast 2022-2032, USD Million
6.2.2.By Pet Type- Market Insights and Forecast 2022-2032, USD Million
6.2.3.By Sales Channel- Market Insights and Forecast 2022-2032, USD Million
7. Poland Pet Product Market Statistics, 2022-2032F
7.1. Market Size & Growth Outlook
7.1.1.By Revenues in US$ Million
7.2. Market Segmentation & Growth Outlook
7.2.1.By Product- Market Insights and Forecast 2022-2032, USD Million
7.2.2.By Pet Type- Market Insights and Forecast 2022-2032, USD Million
7.2.3.By Sales Channel- Market Insights and Forecast 2022-2032, USD Million
8. Poland Pet Care Service Market Statistics, 2022-2032F
8.1. Market Size & Growth Outlook
8.1.1.By Revenues in US$ Million
8.2. Market Segmentation & Growth Outlook
8.2.1.By Services- Market Insights and Forecast 2022-2032, USD Million
8.2.2.By Pet Type- Market Insights and Forecast 2022-2032, USD Million
8.2.3.By Sales Channel- Market Insights and Forecast 2022-2032, USD Million
9. Poland Grooming and Hygiene Pet Care Market Statistics, 2022-2032F
9.1. Market Size & Growth Outlook
9.1.1.By Revenues in US$ Million
9.2. Market Segmentation & Growth Outlook
9.2.1.By Product- Market Insights and Forecast 2022-2032, USD Million
9.2.2.By Pet Type- Market Insights and Forecast 2022-2032, USD Million
9.2.3.By Sales Channel- Market Insights and Forecast 2022-2032, USD Million
10. Competitive Outlook
10.1. Company Profiles
10.1.1. Mars Polska Sp zoo
10.1.1.1. Business Description
10.1.1.2. Product Portfolio
10.1.1.3. Collaborations & Alliances
10.1.1.4. Recent Developments
10.1.1.5. Financial Details
10.1.1.6. Others
10.1.2. Jeronimo Martins Polska SA
10.1.2.1. Business Description
10.1.2.2. Product Portfolio
10.1.2.3. Collaborations & Alliances
10.1.2.4. Recent Developments
10.1.2.5. Financial Details
10.1.2.6. Others
10.1.3. Nestlé Polska SA
10.1.3.1. Business Description
10.1.3.2. Product Portfolio
10.1.3.3. Collaborations & Alliances
10.1.3.4. Recent Developments
10.1.3.5. Financial Details
10.1.3.6. Others
10.1.4. DNP SA
10.1.4.1. Business Description
10.1.4.2. Product Portfolio
10.1.4.3. Collaborations & Alliances
10.1.4.4. Recent Developments
10.1.4.5. Financial Details
10.1.4.6. Others
10.1.5. Auchan Polska Sp zoo
10.1.5.1. Business Description
10.1.5.2. Product Portfolio
10.1.5.3. Collaborations & Alliances
10.1.5.4. Recent Developments
10.1.5.5. Financial Details
10.1.5.6. Others
10.1.6. Lidl Polska Sklepy Spozywcze Sp zoo Sp k
10.1.6.1. Business Description
10.1.6.2. Product Portfolio
10.1.6.3. Collaborations & Alliances
10.1.6.4. Recent Developments
10.1.6.5. Financial Details
10.1.6.6. Others
10.1.7. Carrefour Polska Sp zoo
10.1.7.1. Business Description
10.1.7.2. Product Portfolio
10.1.7.3. Collaborations & Alliances
10.1.7.4. Recent Developments
10.1.7.5. Financial Details
10.1.7.6. Others
10.1.8. Dino Polska SA
10.1.8.1. Business Description
10.1.8.2. Product Portfolio
10.1.8.3. Collaborations & Alliances
10.1.8.4. Recent Developments
10.1.8.5. Financial Details
10.1.8.6. Others
10.1.9. Royal Canin Polska Sp zoo
10.1.9.1. Business Description
10.1.9.2. Product Portfolio
10.1.9.3. Collaborations & Alliances
10.1.9.4. Recent Developments
10.1.9.5. Financial Details
10.1.9.6. Others
10.1.10. Azan Sp zoo Sp k
10.1.10.1.Business Description
10.1.10.2.Product Portfolio
10.1.10.3.Collaborations & Alliances
10.1.10.4.Recent Developments
10.1.10.5.Financial Details
10.1.10.6.Others
11. Disclaimer
| Segment | Sub-Segment |
|---|---|
| By Product |
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| By Pet Type |
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| By Sales Channel |
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Research Methodology
This study followed a structured approach comprising four key phases to assess the size and scope of the electro-oxidation market. The process began with thorough secondary research to collect data on the target market, related markets, and broader industry context. These findings, along with preliminary assumptions and estimates, were then validated through extensive primary research involving industry experts from across the value chain. To calculate the overall market size, both top-down and bottom-up methodologies were employed. Finally, market segmentation and data triangulation techniques were applied to refine and validate segment-level estimations.
Secondary Research
The secondary research phase involved gathering data from a wide range of credible and published sources. This step helped in identifying industry trends, defining market segmentation, and understanding the market landscape and value chain.
Sources consulted during this phase included:
- Company annual reports, investor presentations, and press releases
- Industry white papers and certified publications
- Trade directories and market-recognized databases
- Articles from authoritative authors and reputable journals
- Gold and silver standard websites
Secondary research was critical in mapping out the industry's value chain and monetary flow, identifying key market segments, understanding regional variations, and tracking significant industry developments.
Other key sources:
- Financial disclosures
- Industry associations and trade bodies
- News outlets and business magazines
- Academic journals and research studies
- Paid industry databases
Primary Research
To validate secondary data and gain deeper market insights, primary research was conducted with key stakeholders across both the supply and demand sides of the market.
On the demand side, participants included decision-makers and influencers from end-user industries—such as CIOs, CTOs, and CSOs—who provided first-hand perspectives on market needs, product usage, and future expectations.
On the supply side, interviews were conducted with manufacturers, industry associations, and institutional participants to gather insights into current offerings, product pipelines, and market challenges.
Primary interviews provided critical inputs such as:
- Market size and revenue data
- Product and service breakdowns
- Market forecasts
- Regional and application-specific trends
Stakeholders consulted included:
- Leading OEM and solution providers
- Channel and distribution partners
- End users across various applications
- Independent consultants and industry specialists
Market Size Estimation and Data Triangulation
- Identifying Key Market Participants (Secondary Research)
- Goal: To identify the major players or companies in the target market. This typically involves using publicly available data sources such as industry reports, market research publications, and financial statements of companies.
- Tools: Reports from firms like Gartner, Forrester, Euromonitor, Statista, IBISWorld, and others. Public financial statements, news articles, and press releases from top market players.
- Extracting Earnings of Key Market Participants
- Goal: To estimate the earnings generated from the product or service being analyzed. This step helps in understanding the revenue potential of each market player in a specific geography.
- Methods: Earnings data can be gathered from:
- Publicly available financial reports (for listed companies).
- Interviews and primary data sources from professionals, such as Directors, VPs, SVPs, etc. This is especially useful for understanding more nuanced, internal data that isn't publicly disclosed.
- Annual reports and investor presentations of key players.
- Data Collation and Development of a Relevant Data Model
- Goal: To collate inputs from both primary and secondary sources into a structured, data-driven model for market estimation. This model will incorporate key market KPIs and any independent variables relevant to the market.
- Key KPIs: These could include:
- Market size, growth rate, and demand drivers.
- Industry-specific metrics like market share, average revenue per customer (ARPC), or average deal size.
- External variables, such as economic growth rates, inflation rates, or commodity prices, that could affect the market.
- Data Modeling: Based on this data, the market forecasts are developed for the next 5 years. A combination of trend analysis, scenario modeling, and statistical regression might be used to generate projections.
- Scenario Analysis
- Goal: To test different assumptions and validate how sensitive the market is to changes in key variables (e.g., market demand, regulatory changes, technological disruptions).
- Types of Scenarios:
- Base Case: Based on current assumptions and historical data.
- Best-Case Scenario: Assuming favorable market conditions, regulatory environments, and technological advancements.
- Worst-Case Scenario: Accounting for adverse factors, such as economic downturns, stricter regulations, or unexpected disruptions.
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