Poland Menstrual Care Market Report: Trends, Growth and Forecast (2026-2032)
By Product Type (Pantyliners, Tampons (Applicator Tampons, Digital Tampons), Towels (Standard Towels (Standard Towels with Wings, Standard Towels Without Wings), Slim/Thin/Ultra-Thin Towels (Slim/Thin/Ultra-Thin Towels with Wings, Slim/Thin/Ultra-Thin Towels Without Wings)), Intimate Wipes, Menstrual Cups, Period Underwear), By Nature (Disposable, Reusable), By Age Group (Up to 18 Years, 19-30 Years, 31-40 Years, 40 Years and Above), By Sales Channel (Retail Offline, Retail Online)
- FMCG
- Feb 2026
- VI0900
- 130
-
Poland Menstrual Care Market Statistics and Insights, 2026
- Market Size Statistics
- Menstrual care in Poland is estimated at USD 420 million in 2025.
- The market size is expected to grow to USD 505 million by 2032.
- Market to register a cagr of around 2.67% during 2026-32.
- Product Type Shares
- Towels grabbed market share of 55%.
- Competition
- More than 10 companies are actively engaged in producing menstrual care in Poland.
- Top 5 companies acquired around 70% of the market share.
- Carrefour Polska Sp. z o.o.; Rossmann SDP Sp. z o.o.; Hygienika SA; Procter & Gamble Operations Polska Sp. z o.o.; Toruńskie Zakłady Materiałów Opatrunkowych SA (TZMO) etc., are few of the top companies.
- Sales Channel
- Retail offline grabbed 75% of the market.
Poland Menstrual Care Market Outlook
The Poland menstrual care market is expected to expand consistently over the forcastperiod with the market value projected to be USD 420 million in 2025 and USD 505 million in 2032, which means that the CAGR is expected to be about 2.67%. The expansion is supported by the fact that end user remain worried about comfort, efficacy, and product safety, and the female population in the 12-54 age group is improving. However, end user remain price-sensitive, and this influences buying behaviour and leads to a shift towards value-based and low-end products, including those of the own-label, that are more affordable. Although inflationary pressures are subsiding, affordability is one of the determinants of product choice.
The market share remains dominated by towels, which constitute 55% of the sales, with slim, thin and ultra-thin towels with wings taking the lead as they are more comfortable and protective. Tampons are expected to be the most successful in growth, attracting active and mobile end user who want convenience and reliability. Sustainability is becoming more and more significant, and there is an increasing interest in organic, biodegradable and fragrance-free menstrual products. To keep up with the increasing health and environmental consciousness of end user, manufacturers are investing in eco-friendly innovations.
Retail offline channels contribute 75% of the total sales, which is propelled by discount-retailers and health-and-beauty retailers that provide competitive prices and convenient accessibility. Retail online is also growing as people are becoming more appreciative of convenience, subscription plans, and online offers. At the same time, the government-driven efforts, including the supply of free menstrual products in schools, can change the retail demand by decreasing the dependency of younger populations.
The changing demographics and policy initiatives will affect future growth. A suggested decrease in the value-added tax to 5% on menstrual care products may make premium and organic products more affordable, increasing accessibility and product variety. Nevertheless, the ageing population and the falling fertility rate in Poland can restrict the market potential in the long-term, forcing manufacturers to expand into other related products like menopausal and bladder-protection products to continue the growth and meet the changing feminine-health demands.
Poland Menstrual Care Market Growth DriverIncreasing Hygiene Consciousness and Product Comfort Improve Market Growth.
The Poland Menstrual Care Market is steadily growing, driven by the increased awareness of menstrual hygiene and personal well-being. End users are more interested in products that offer comfort, security and long-lasting protection. Slim and ultra-thin towels with wings, which are famous due to their comfort and reliability, maintain their leadership in retail environments. Tampons are also taking over the market, particularly those women who have active lifestyles and appreciate compactness and convenience. Educational programmes and public-health campaigns have strengthened the essence of menstrual health awareness and product quality among various end user groups.
This increased awareness is coupled with economic stability that has increased spending power. Statistics Poland (GUS) reported that household disposable income grew by 18.3% in nominal terms in 2024, and by 14.1% in real terms after inflation, thus stimulating a transition to more successful and branded menstrual-care products. Combined, these elements increase product adoption and category performance in both urban and semi-urban regions. end user are spending more on high-quality menstrual-care products that focus on comfort and health advantages.
Poland Menstrual Care Market ChallengeMenstrual Poverty and Population Ageing constrain Market Growth.
The chronic menstrual poverty and the declining reproductive age population are major market growth barriers. According to a study by the Kulczyk Foundation, about a quarter of girls 25% have been compelled to skip classes due to lack of access to menstrual products, which highlights the issue of affordability. In addition, 54% of teenage girls have skipped school at least once in their time. Though free product programmes in schools attempt to alleviate this disparity, they can eventually decrease reliance on retail sales in the long run.
These problems are further complicated by demographic decline. According to GUS Poland Statistical Office, the fertility rate in Poland dropped to 1.099 births per woman in 2024, which is one of the lowest in Europe. The shrinking number of women in the reproductive age group is causing the conventional menstrual-care end user base to become smaller, and brands are now reevaluating portfolio diversification and innovation in related feminine-health segments. This population change requires manufacturers and retailers to adapt strategically to maintain market growth.
Poland Menstrual Care Market TrendGreen Innovations and Ethical Choices Redefine Market Preferences.
The concept of sustainability has become a trend in the Poland menstrual care market. End user are increasingly using biodegradable and organic products as an environmentally friendly consumption behavior. Studies show that a significant percentage of Poland end user use pro-environmental buying behavior when buying personal care products, with 87% of them stating that they engage in sustainable practices. This has prompted major brands like Bella and Tampax to launch biodegradable towels, chlorine-free tampons, and recyclable packaging.
Moreover, sanitary products have been found as the second most littered single use plastic product in Poland, after lightweight plastic bags, which further fuels the demand of reusable and environmentally friendly products. These sustainability-based innovations are transforming brand competition and improving product differentiation across the menstrual-care market. Local manufacturers and international brands are investing in the principles of the circular economy, creating products that minimize environmental footprints. The strong end user interest in sustainability thus drives the long-term market change to more environmentally friendly options.
Poland Menstrual Care Market OpportunityDigitalisation and end user Accessibility are the Drivers of Market Growth.
The growth of Retail online and digital infrastructure provides strong growth opportunities of menstrual care in Poland. Online purchase of hygiene products is being fuelled by growing internet penetration and the extensive use of digital payment systems. In the European Union, including Poland, about 77% of internet users had at least one online purchase in 2024, and smartphone access was a major medium through which they conducted their purchases. In 2024, more than 90% of the Poland population used the internet on mobile devices, which opens up possibilities to brands to access digitally connected end user with targeted promotions and subscription models.
Moreover, the increased attention to the accessibility and affordability of menstrual-health creates market wind in favor of innovative retail solutions. Together with the increasing smartphone penetration, which is projected to reach over 90% in 2024 according to Statista, digital retail channels will be in a strategic position to increase market reach, convenience and inclusiveness in the coming years. Retail online platforms enable direct interaction with end user, menstrual care products subscription services, and personalised health advice. The omnichannel and digital innovation will play a critical role in the market share capture in the ever-connected retailing landscape in Poland.
Poland Menstrual Care Market Segmentation Analysis
By Product Type
- Pantyliners
- Tampons
- Towels
- Intimate Wipes
- Menstrual Cups
- Period Underwear
The segment with the highest share under Product Type is towels, which captured 55% of the Poland menstrual care market. Slim/thin/ultra-thin towels with wings remain the preferred choice among end users due to their comfort, security, and effective protection. In 2024, this category recorded strong retail value growth, supported by continued demand from women seeking dependable menstrual solutions. Conversely, towels without wings declined in popularity, as many users perceived them as less comfortable and less secure.
Despite inflationary pressures, demand for towels remains stable as they are easily accessible across retail outlets and available at varied price points. Growing interest in natural and dermatologically tested products is also expected to shape the future of this segment, as brands introduce sustainable and gentle-on-skin variants that align with end-user expectations for both comfort and value.
By Sales Channel
- Retail Offline
- Retail Online
The segment with the highest share under Sales Channel is retail offline, which accounted for 75% of the Poland menstrual care market. Discounters and health and beauty retailers dominate this space, offering wide product availability and frequent price promotions that attract cost-conscious end users. These channels cater effectively to the growing preference for affordability while maintaining access to both mid-range and premium menstrual care options.
Discounters, in particular, have expanded their presence by introducing private label menstrual care products, making essential hygiene solutions more accessible to the wider population. Supermarkets and pharmacies further strengthen offline retail dominance by providing trusted, readily available products. The established distribution networks, affordability, and convenience offered by offline retail ensure its continued leadership in Poland’s menstrual care market.
List of Companies Covered in Poland Menstrual Care Market
The companies listed below are highly influential in the Poland menstrual care market, with a significant market share and a strong impact on industry developments.
- Carrefour Polska Sp. z o.o.
- Rossmann SDP Sp. z o.o.
- Hygienika SA
- Procter & Gamble Operations Polska Sp. z o.o.
- Toruńskie Zakłady Materiałów Opatrunkowych SA (TZMO)
- Johnson & Johnson Poland Sp. z o.o.
- Jeronimo Martins Polska SA
- Essity AB
- Paso Trading Sp. z o.o.
- Tesco Polska Sp. z o.o.
Frequently Asked Questions
Related Report
1. Market Segmentation
1.1. Research Scope
1.2. Research Methodology
1.3. Definitions and Assumptions
2. Executive Summary
3. Poland Menstrual Care Market Policies, Regulations, and Standards
4. Poland Menstrual Care Market Dynamics
4.1. Growth Factors
4.2. Challenges
4.3. Trends
4.4. Opportunities
5. Poland Menstrual Care Market Statistics, 2022-2032F
5.1. Market Size & Growth Outlook
5.1.1.By Revenues in USD Million
5.2. Market Segmentation & Growth Outlook
5.2.1.By Product Type
5.2.1.1. Pantyliners- Market Insights and Forecast 2022-2032, USD Million
5.2.1.2. Tampons- Market Insights and Forecast 2022-2032, USD Million
5.2.1.2.1. Applicator Tampons- Market Insights and Forecast 2022-2032, USD Million
5.2.1.2.2. Digital Tampons- Market Insights and Forecast 2022-2032, USD Million
5.2.1.3. Towels- Market Insights and Forecast 2022-2032, USD Million
5.2.1.3.1. Standard Towels- Market Insights and Forecast 2022-2032, USD Million
5.2.1.3.1.1. Standard Towels with Wings- Market Insights and Forecast 2022-2032, USD Million
5.2.1.3.1.2. Standard Towels Without Wings- Market Insights and Forecast 2022-2032, USD Million
5.2.1.3.2. Slim/Thin/Ultra-Thin Towels- Market Insights and Forecast 2022-2032, USD Million
5.2.1.3.2.1. Slim/Thin/Ultra-Thin Towels with Wings- Market Insights and Forecast 2022-2032, USD Million
5.2.1.3.2.2. Slim/Thin/Ultra-Thin Towels Without Wings- Market Insights and Forecast 2022-2032, USD Million
5.2.1.4. Intimate Wipes- Market Insights and Forecast 2022-2032, USD Million
5.2.1.5. Menstrual Cups- Market Insights and Forecast 2022-2032, USD Million
5.2.1.6. Period Underwear- Market Insights and Forecast 2022-2032, USD Million
5.2.2.By Nature
5.2.2.1. Disposable- Market Insights and Forecast 2022-2032, USD Million
5.2.2.2. Reusable- Market Insights and Forecast 2022-2032, USD Million
5.2.3.By Age Group
5.2.3.1. Up to 18 Years- Market Insights and Forecast 2022-2032, USD Million
5.2.3.2. 19-30 Years- Market Insights and Forecast 2022-2032, USD Million
5.2.3.3. 31-40 Years- Market Insights and Forecast 2022-2032, USD Million
5.2.3.4. 40 Years and Above- Market Insights and Forecast 2022-2032, USD Million
5.2.4.By Sales Channel
5.2.4.1. Retail Offline- Market Insights and Forecast 2022-2032, USD Million
5.2.4.2. Retail Online- Market Insights and Forecast 2022-2032, USD Million
5.2.5.By Competitors
5.2.5.1. Competition Characteristics
5.2.5.2. Market Share & Analysis
6. Poland Pantyliners Menstrual Care Market Statistics, 2022-2032
6.1. Market Size & Growth Outlook
6.1.1.By Revenues in USD Million
6.2. Market Segmentation & Growth Outlook
6.2.1.By Nature- Market Insights and Forecast 2022-2032, USD Million
6.2.2.By Age Group- Market Insights and Forecast 2022-2032, USD Million
6.2.3.By Sales Channel- Market Insights and Forecast 2022-2032, USD Million
7. Poland Tampons Menstrual Care Market Statistics, 2022-2032
7.1. Market Size & Growth Outlook
7.1.1.By Revenues in USD Million
7.2. Market Segmentation & Growth Outlook
7.2.1.By Product Type- Market Insights and Forecast 2022-2032, USD Million
7.2.2.By Nature- Market Insights and Forecast 2022-2032, USD Million
7.2.3.By Age Group- Market Insights and Forecast 2022-2032, USD Million
7.2.4.By Sales Channel- Market Insights and Forecast 2022-2032, USD Million
8. Poland Towels Menstrual Care Market Statistics, 2022-2032
8.1. Market Size & Growth Outlook
8.1.1.By Revenues in USD Million
8.2. Market Segmentation & Growth Outlook
8.2.1.By Product Type- Market Insights and Forecast 2022-2032, USD Million
8.2.2.By Nature- Market Insights and Forecast 2022-2032, USD Million
8.2.3.By Age Group- Market Insights and Forecast 2022-2032, USD Million
8.2.4.By Sales Channel- Market Insights and Forecast 2022-2032, USD Million
9. Poland Intimate Wipes Market Statistics, 2022-2032
9.1. Market Size & Growth Outlook
9.1.1.By Revenues in USD Million
9.2. Market Segmentation & Growth Outlook
9.2.1.By Nature- Market Insights and Forecast 2022-2032, USD Million
9.2.2.By Age Group- Market Insights and Forecast 2022-2032, USD Million
9.2.3.By Sales Channel- Market Insights and Forecast 2022-2032, USD Million
10. Poland Menstrual Cups Menstrual Care Market Statistics, 2022-2032
10.1. Market Size & Growth Outlook
10.1.1. By Revenues in USD Million
10.2. Market Segmentation & Growth Outlook
10.2.1. By Nature- Market Insights and Forecast 2022-2032, USD Million
10.2.2. By Age Group- Market Insights and Forecast 2022-2032, USD Million
10.2.3. By Sales Channel- Market Insights and Forecast 2022-2032, USD Million
11. Poland Period Underwear Menstrual Care Market Statistics, 2022-2032
11.1. Market Size & Growth Outlook
11.1.1. By Revenues in USD Million
11.2. Market Segmentation & Growth Outlook
11.2.1. By Nature- Market Insights and Forecast 2022-2032, USD Million
11.2.2. By Age Group- Market Insights and Forecast 2022-2032, USD Million
11.2.3. By Sales Channel- Market Insights and Forecast 2022-2032, USD Million
12. Competitive Outlook
12.1. Company Profiles
12.1.1. Procter & Gamble Operations Polska Sp zoo
12.1.1.1. Business Description
12.1.1.2. Product Portfolio
12.1.1.3. Collaborations & Alliances
12.1.1.4. Recent Developments
12.1.1.5. Financial Details
12.1.1.6. Others
12.1.2. Torunskie Zaklady Materialow Opatrunkowych SA (TZMO)
12.1.2.1. Business Description
12.1.2.2. Product Portfolio
12.1.2.3. Collaborations & Alliances
12.1.2.4. Recent Developments
12.1.2.5. Financial Details
12.1.2.6. Others
12.1.3. Johnson & Johnson Poland Sp zoo
12.1.3.1. Business Description
12.1.3.2. Product Portfolio
12.1.3.3. Collaborations & Alliances
12.1.3.4. Recent Developments
12.1.3.5. Financial Details
12.1.3.6. Others
12.1.4. Jeronimo Martins Polska SA
12.1.4.1. Business Description
12.1.4.2. Product Portfolio
12.1.4.3. Collaborations & Alliances
12.1.4.4. Recent Developments
12.1.4.5. Financial Details
12.1.4.6. Others
12.1.5. Essity AB
12.1.5.1. Business Description
12.1.5.2. Product Portfolio
12.1.5.3. Collaborations & Alliances
12.1.5.4. Recent Developments
12.1.5.5. Financial Details
12.1.5.6. Others
12.1.6. Carrefour Polska Sp zoo
12.1.6.1. Business Description
12.1.6.2. Product Portfolio
12.1.6.3. Collaborations & Alliances
12.1.6.4. Recent Developments
12.1.6.5. Financial Details
12.1.6.6. Others
12.1.7. Rossmann SDP Sp zoo
12.1.7.1. Business Description
12.1.7.2. Product Portfolio
12.1.7.3. Collaborations & Alliances
12.1.7.4. Recent Developments
12.1.7.5. Financial Details
12.1.7.6. Others
12.1.8. Hygienika SA
12.1.8.1. Business Description
12.1.8.2. Product Portfolio
12.1.8.3. Collaborations & Alliances
12.1.8.4. Recent Developments
12.1.8.5. Financial Details
12.1.8.6. Others
12.1.9. Paso Trading Sp zoo
12.1.9.1. Business Description
12.1.9.2. Product Portfolio
12.1.9.3. Collaborations & Alliances
12.1.9.4. Recent Developments
12.1.9.5. Financial Details
12.1.9.6. Others
12.1.10. Tesco Polska Sp zoo
12.1.10.1.Business Description
12.1.10.2.Product Portfolio
12.1.10.3.Collaborations & Alliances
12.1.10.4.Recent Developments
12.1.10.5.Financial Details
12.1.10.6.Others
13. Disclaimer
| Segment | Sub-Segment |
|---|---|
| By Product Type |
|
| By Nature |
|
| By Age Group |
|
| By Sales Channel |
|
Research Methodology
This study followed a structured approach comprising four key phases to assess the size and scope of the electro-oxidation market. The process began with thorough secondary research to collect data on the target market, related markets, and broader industry context. These findings, along with preliminary assumptions and estimates, were then validated through extensive primary research involving industry experts from across the value chain. To calculate the overall market size, both top-down and bottom-up methodologies were employed. Finally, market segmentation and data triangulation techniques were applied to refine and validate segment-level estimations.
Secondary Research
The secondary research phase involved gathering data from a wide range of credible and published sources. This step helped in identifying industry trends, defining market segmentation, and understanding the market landscape and value chain.
Sources consulted during this phase included:
- Company annual reports, investor presentations, and press releases
- Industry white papers and certified publications
- Trade directories and market-recognized databases
- Articles from authoritative authors and reputable journals
- Gold and silver standard websites
Secondary research was critical in mapping out the industry's value chain and monetary flow, identifying key market segments, understanding regional variations, and tracking significant industry developments.
Other key sources:
- Financial disclosures
- Industry associations and trade bodies
- News outlets and business magazines
- Academic journals and research studies
- Paid industry databases
Primary Research
To validate secondary data and gain deeper market insights, primary research was conducted with key stakeholders across both the supply and demand sides of the market.
On the demand side, participants included decision-makers and influencers from end-user industries—such as CIOs, CTOs, and CSOs—who provided first-hand perspectives on market needs, product usage, and future expectations.
On the supply side, interviews were conducted with manufacturers, industry associations, and institutional participants to gather insights into current offerings, product pipelines, and market challenges.
Primary interviews provided critical inputs such as:
- Market size and revenue data
- Product and service breakdowns
- Market forecasts
- Regional and application-specific trends
Stakeholders consulted included:
- Leading OEM and solution providers
- Channel and distribution partners
- End users across various applications
- Independent consultants and industry specialists
Market Size Estimation and Data Triangulation
- Identifying Key Market Participants (Secondary Research)
- Goal: To identify the major players or companies in the target market. This typically involves using publicly available data sources such as industry reports, market research publications, and financial statements of companies.
- Tools: Reports from firms like Gartner, Forrester, Euromonitor, Statista, IBISWorld, and others. Public financial statements, news articles, and press releases from top market players.
- Extracting Earnings of Key Market Participants
- Goal: To estimate the earnings generated from the product or service being analyzed. This step helps in understanding the revenue potential of each market player in a specific geography.
- Methods: Earnings data can be gathered from:
- Publicly available financial reports (for listed companies).
- Interviews and primary data sources from professionals, such as Directors, VPs, SVPs, etc. This is especially useful for understanding more nuanced, internal data that isn't publicly disclosed.
- Annual reports and investor presentations of key players.
- Data Collation and Development of a Relevant Data Model
- Goal: To collate inputs from both primary and secondary sources into a structured, data-driven model for market estimation. This model will incorporate key market KPIs and any independent variables relevant to the market.
- Key KPIs: These could include:
- Market size, growth rate, and demand drivers.
- Industry-specific metrics like market share, average revenue per customer (ARPC), or average deal size.
- External variables, such as economic growth rates, inflation rates, or commodity prices, that could affect the market.
- Data Modeling: Based on this data, the market forecasts are developed for the next 5 years. A combination of trend analysis, scenario modeling, and statistical regression might be used to generate projections.
- Scenario Analysis
- Goal: To test different assumptions and validate how sensitive the market is to changes in key variables (e.g., market demand, regulatory changes, technological disruptions).
- Types of Scenarios:
- Base Case: Based on current assumptions and historical data.
- Best-Case Scenario: Assuming favorable market conditions, regulatory environments, and technological advancements.
- Worst-Case Scenario: Accounting for adverse factors, such as economic downturns, stricter regulations, or unexpected disruptions.
Partnering With Industry Leaders to Drive Growth
Our mission is to deliver intelligence that matters. By combining data, analysis, and industry expertise, we enable organizations to make smarter, faster, and more impactful decisions. Whether it’s a Fortune 500 company or a high-growth startup, businesses trust us to provide clarity in an ever-evolving marketplace.
