Philippines Dog Food Market Report: Trends, Growth and Forecast (2026-2032)
By Product (Wet Dog Food, Dry Dog Food, Treats and Mixers), By Nature (Organic, Monoprotein, Conventional), By Ingredient (Animal Derivatives, Plant Derivatives), By Pet Type (Kitten/Pup, Adult, Senior), By Pricing (Economy, Mid-Priced, Premium), By Packaging (Pouches, Bags, Folding Cartons, Tubs & Cups, Can, Bottles & Jars), By Sales Channel (Retail Channels, Non-Retail Channels)
- Food & Beverage
- Nov 2025
- VI0263
- 114
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Philippines Dog Food Market Statistics and Insights, 2026
- Market Size Statistics
- Dog Food in Philippines is estimated at $ 310 Million.
- The market size is expected to grow to $ 555 Million by 2032.
- Market to register a CAGR of around 8.68% during 2026-32.
- Product Shares
- Dry Dog Food grabbed market share of 70%.
- Dry Dog Food to witness a volume CAGR of around 8.78%.
- Competition
- More than 15 companies are actively engaged in producing Dog Food in Philippines.
- Top 5 companies acquired 75% of the market share.
- San Miguel Foods Inc, GuanChong Pet (Shanghai) Co Ltd, Pet One Inc, Mars Philippines Inc, Pet Plus Global Marketing Corp etc., are few of the top companies.
- Sales Channel
- Retail Channels grabbed 85% of the market.
Philippines Dog Food Market Outlook
The Philippines dog food market is projected to maintain its positive growth from 2025 to 2030 due to increasing dog ownership, urbanisation, and pet humanisation. Filipinos are increasingly keeping dogs as part of the family, and consumption of specialist and premium dog food is on the rise. Upmarket varieties like breed-specific and health-oriented formulas are becoming more popular, particularly in cities such as Bonifacio Global City. Meanwhile, economy dog food remains to do well because of its affordability, especially in an uncertain economic climate.
The market is also polarising, with premium and economy segments increasing at a faster rate than mid-priced ones. Royal Canin is performing well in the premium segment, while SmartHeart is performing well in the economy segment. Mid-priced players like Pedigree, on the other hand, are under pressure and must innovate to remain competitive. Table scraps are also giving way to prepared dog food as more pet owners focus on nutrition and convenience.
Distribution remains dominated by pet stores, superstores, and supermarkets, with smaller local grocers and online platforms gaining greater significance. Online sales are projected to expand even more as consumer confidence in digital platforms strengthens and brands continue to authenticate products. Bulk purchase capabilities and competitive delivery deals are driving this development.
In total, increased pet nutrition awareness, more veterinary clinics, and enhanced consumer education are anticipated to sustain long-term demand for premium and value-for-money dog food.
Philippines Dog Food Market Growth Driver
Urbanisation and the growing trend of pet humanisation are key factors supporting the demand for dog food. Dogs remain the most popular pet in the Philippines, especially small breeds that suit smaller, urban homes. As more people live in cities, the preference for smaller dogs is expected to stay, influencing the demand for dog food tailored to their specific needs.
More and more owners are now keeping their dogs as members of the family and are willing to pay more for good-quality food. With increasing economic conditions and a shift away from eating table scraps, packaged dog food is gaining traction. Value or specialist offering brands are set to fare well. As owners become more sensitive to their pets' dietary requirements and consult vets in increasing numbers, demand for specialist dog food is likely to increase.
Philippines Dog Food Market Opportunity
Prepared dog food will experience growing adoption in the Philippines as pet owners increasingly abandon table scraps as a form of feeding their dogs. With a mere 10% of dog owners now employing prepared dog food, growth has solid potential. Urbanization and increasingly hectic lifestyles will push for easy feeding alternatives, aided by increasing awareness of dog nutrition. As owners become better informed, they will increasingly look for improved options for their dogs.
The expanding dog population, fueled by the animal's function as a family guardian, will serve to drive demand. Wet and dry premium food will be helped by pet humanisation, driving owners to upgrade. But big opportunities will also arise in the economy and mid-priced segments. Low-cost brands such as Aozi, Top Breed, and Special Dog are already on the move. Value-for-money lines with organic or hypoallergenic ingredients will find support from price-sensitive but health-conscious buyers.
| Report Coverage | Details |
|---|---|
| Market Forecast | 2026-32 |
| USD Value 2025 | $ 310 Million |
| USD Value 2032 | $ 555 Million |
| CAGR 2026-2032 | 8.68% |
| Largest Category | Dry Dog Food segment leads with 70% market share |
| Top Drivers | Urbanisation and Changing Lifestyles Driving Market Growth |
| Top Opportunities | Strong Growth Potential in Convenient and Affordable Dog Food Segments |
| Key Players | San Miguel Foods Inc, GuanChong Pet (Shanghai) Co Ltd, Pet One Inc, Mars Philippines Inc, Pet Plus Global Marketing Corp, Royal Canin Philippines Inc, Consumer Care Products Inc, Pet Discount Inc, SM Retail Inc, Nestlé Philippines Inc and Others. |
Philippines Dog Food Market Segmentation Analysis
By Sales Channel
- Retail Channels
- Non-Retail Channels
The largest market share within the sales channel is retail, comprising pet shops, superstores, and supermarkets. These are still the preferred places to buy dog food in the Philippines because they have a wide selection of brands and offer convenience in the form of pet healthcare products and accessories. Pet shops and superstores also normally stock more premium and ultra-premium lines, which pet owners prefer on the basis of nutrition. At the same time, supermarkets gain from bringing dog food shopping together with people's ordinary grocery shopping, providing convenience for busy shoppers.
Small neighborhood food stores are one of the most vibrant channels in 2025. They have the habit of splitting bulk packs and selling pet food by weight, so owners can purchase the precise amount they want according to their cost. The stores also provide a combination of economy to high-end brands and are generally more proximal to residential locations, so they are a convenient option for daily purchases.
Top Companies in Philippines Dog Food Market
The top companies operating in the market include San Miguel Foods Inc, GuanChong Pet (Shanghai) Co Ltd, Pet One Inc, Mars Philippines Inc, Pet Plus Global Marketing Corp, Royal Canin Philippines Inc, Consumer Care Products Inc, Pet Discount Inc, SM Retail Inc, Nestlé Philippines Inc, etc., are the top players operating in the Philippines Dog Food Market.
Frequently Asked Questions
Related Report
1. Market Segmentation
1.1. Research Scope
1.2. Research Methodology
1.3. Definitions and Assumptions
2. Executive Summary
3. Philippines Dog Food Market Policies, Regulations, and Standards
4. Philippines Dog Food Market Dynamics
4.1. Growth Factors
4.2. Challenges
4.3. Trends
4.4. Opportunities
5. Philippines Dog Food Market Statistics, 2022-2032F
5.1. Market Size & Growth Outlook
5.1.1.By Revenues in US$ Million
5.1.2.By Quantity Sold in Kilo Tons
5.2. Market Segmentation & Growth Outlook
5.2.1.By Product
5.2.1.1. Wet Dog Food- Market Insights and Forecast 2022-2032, USD Million
5.2.1.2. Dry Dog Food- Market Insights and Forecast 2022-2032, USD Million
5.2.1.3. Treats and Mixers- Market Insights and Forecast 2022-2032, USD Million
5.2.2.By Nature
5.2.2.1. Organic- Market Insights and Forecast 2022-2032, USD Million
5.2.2.2. Monoprotein- Market Insights and Forecast 2022-2032, USD Million
5.2.2.3. Conventional- Market Insights and Forecast 2022-2032, USD Million
5.2.3.By Ingredient
5.2.3.1. Animal Derivatives- Market Insights and Forecast 2022-2032, USD Million
5.2.3.2. Plant Derivatives- Market Insights and Forecast 2022-2032, USD Million
5.2.4.By Pet Type
5.2.4.1. Kitten/Pup- Market Insights and Forecast 2022-2032, USD Million
5.2.4.2. Adult- Market Insights and Forecast 2022-2032, USD Million
5.2.4.3. Senior- Market Insights and Forecast 2022-2032, USD Million
5.2.5.By Pricing
5.2.5.1. Economy- Market Insights and Forecast 2022-2032, USD Million
5.2.5.2. Mid-Priced- Market Insights and Forecast 2022-2032, USD Million
5.2.5.3. Premium- Market Insights and Forecast 2022-2032, USD Million
5.2.6.By Packaging
5.2.6.1. Pouches- Market Insights and Forecast 2022-2032, USD Million
5.2.6.2. Bags- Market Insights and Forecast 2022-2032, USD Million
5.2.6.3. Folding Cartons- Market Insights and Forecast 2022-2032, USD Million
5.2.6.4. Tubs & Cups- Market Insights and Forecast 2022-2032, USD Million
5.2.6.5. Can- Market Insights and Forecast 2022-2032, USD Million
5.2.6.6. Bottles & Jars- Market Insights and Forecast 2022-2032, USD Million
5.2.7.By Sales Channel
5.2.7.1. Retail Channels- Market Insights and Forecast 2022-2032, USD Million
5.2.7.1.1. Retail Offline- Market Insights and Forecast 2022-2032, USD Million
5.2.7.1.2. Retail Online- Market Insights and Forecast 2022-2032, USD Million
5.2.7.2. Non-Retail Channels- Market Insights and Forecast 2022-2032, USD Million
5.2.7.2.1. Veterinary Clinics- Market Insights and Forecast 2022-2032, USD Million
5.2.8.By Competitors
5.2.8.1. Competition Characteristics
5.2.8.2. Market Share & Analysis
6. Philippines Wet Dog Food Market Statistics, 2022-2032F
6.1. Market Size & Growth Outlook
6.1.1.By Revenues in US$ Million
6.1.2.By Quantity Sold in Kilo Tons
6.2. Market Segmentation & Growth Outlook
6.2.1.By Nature- Market Insights and Forecast 2022-2032, USD Million
6.2.2.By Ingredient- Market Insights and Forecast 2022-2032, USD Million
6.2.3.By Pet Type- Market Insights and Forecast 2022-2032, USD Million
6.2.4.By Pricing- Market Insights and Forecast 2022-2032, USD Million
6.2.5.By Packaging- Market Insights and Forecast 2022-2032, USD Million
6.2.6.By Sales Channel- Market Insights and Forecast 2022-2032, USD Million
7. Philippines Dry Dog Food Market Statistics, 2022-2032F
7.1. Market Size & Growth Outlook
7.1.1.By Revenues in US$ Million
7.1.2.By Quantity Sold in Kilo Tons
7.2. Market Segmentation & Growth Outlook
7.2.1.By Nature- Market Insights and Forecast 2022-2032, USD Million
7.2.2.By Ingredient- Market Insights and Forecast 2022-2032, USD Million
7.2.3.By Pet Type- Market Insights and Forecast 2022-2032, USD Million
7.2.4.By Pricing- Market Insights and Forecast 2022-2032, USD Million
7.2.5.By Packaging- Market Insights and Forecast 2022-2032, USD Million
7.2.6.By Sales Channel- Market Insights and Forecast 2022-2032, USD Million
8. Philippines Treats and Mixers Dog Food Market Statistics, 2022-2032F
8.1. Market Size & Growth Outlook
8.1.1.By Revenues in US$ Million
8.1.2.By Quantity Sold in Kilo Tons
8.2. Market Segmentation & Growth Outlook
8.2.1.By Nature- Market Insights and Forecast 2022-2032, USD Million
8.2.2.By Ingredient- Market Insights and Forecast 2022-2032, USD Million
8.2.3.By Pet Type- Market Insights and Forecast 2022-2032, USD Million
8.2.4.By Pricing- Market Insights and Forecast 2022-2032, USD Million
8.2.5.By Packaging- Market Insights and Forecast 2022-2032, USD Million
8.2.6.By Sales Channel- Market Insights and Forecast 2022-2032, USD Million
9. Competitive Outlook
9.1. Company Profiles
9.1.1.Mars Philippines Inc
9.1.1.1. Business Description
9.1.1.2. Product Portfolio
9.1.1.3. Collaborations & Alliances
9.1.1.4. Recent Developments
9.1.1.5. Financial Details
9.1.1.6. Others
9.1.2.Pet Plus Global Marketing Corp
9.1.2.1. Business Description
9.1.2.2. Product Portfolio
9.1.2.3. Collaborations & Alliances
9.1.2.4. Recent Developments
9.1.2.5. Financial Details
9.1.2.6. Others
9.1.3.Royal Canin Philippines Inc
9.1.3.1. Business Description
9.1.3.2. Product Portfolio
9.1.3.3. Collaborations & Alliances
9.1.3.4. Recent Developments
9.1.3.5. Financial Details
9.1.3.6. Others
9.1.4.Consumer Care Products Inc
9.1.4.1. Business Description
9.1.4.2. Product Portfolio
9.1.4.3. Collaborations & Alliances
9.1.4.4. Recent Developments
9.1.4.5. Financial Details
9.1.4.6. Others
9.1.5.Pet Discount Inc
9.1.5.1. Business Description
9.1.5.2. Product Portfolio
9.1.5.3. Collaborations & Alliances
9.1.5.4. Recent Developments
9.1.5.5. Financial Details
9.1.5.6. Others
9.1.6.San Miguel Foods Inc
9.1.6.1. Business Description
9.1.6.2. Product Portfolio
9.1.6.3. Collaborations & Alliances
9.1.6.4. Recent Developments
9.1.6.5. Financial Details
9.1.6.6. Others
9.1.7.GuanChong Pet (Shanghai) Co Ltd
9.1.7.1. Business Description
9.1.7.2. Product Portfolio
9.1.7.3. Collaborations & Alliances
9.1.7.4. Recent Developments
9.1.7.5. Financial Details
9.1.7.6. Others
9.1.8.Pet One Inc
9.1.8.1. Business Description
9.1.8.2. Product Portfolio
9.1.8.3. Collaborations & Alliances
9.1.8.4. Recent Developments
9.1.8.5. Financial Details
9.1.8.6. Others
9.1.9.SM Retail Inc
9.1.9.1. Business Description
9.1.9.2. Product Portfolio
9.1.9.3. Collaborations & Alliances
9.1.9.4. Recent Developments
9.1.9.5. Financial Details
9.1.9.6. Others
9.1.10. Nestlé Philippines Inc
9.1.10.1. Business Description
9.1.10.2. Product Portfolio
9.1.10.3. Collaborations & Alliances
9.1.10.4. Recent Developments
9.1.10.5. Financial Details
9.1.10.6. Others
10. Disclaimer
| Segment | Sub-Segment |
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| By Product |
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| By Nature |
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| By Ingredient |
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| By Pet Type |
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| By Pricing |
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| By Packaging |
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| By Sales Channel |
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Research Methodology
This study followed a structured approach comprising four key phases to assess the size and scope of the electro-oxidation market. The process began with thorough secondary research to collect data on the target market, related markets, and broader industry context. These findings, along with preliminary assumptions and estimates, were then validated through extensive primary research involving industry experts from across the value chain. To calculate the overall market size, both top-down and bottom-up methodologies were employed. Finally, market segmentation and data triangulation techniques were applied to refine and validate segment-level estimations.
Secondary Research
The secondary research phase involved gathering data from a wide range of credible and published sources. This step helped in identifying industry trends, defining market segmentation, and understanding the market landscape and value chain.
Sources consulted during this phase included:
- Company annual reports, investor presentations, and press releases
- Industry white papers and certified publications
- Trade directories and market-recognized databases
- Articles from authoritative authors and reputable journals
- Gold and silver standard websites
Secondary research was critical in mapping out the industry's value chain and monetary flow, identifying key market segments, understanding regional variations, and tracking significant industry developments.
Other key sources:
- Financial disclosures
- Industry associations and trade bodies
- News outlets and business magazines
- Academic journals and research studies
- Paid industry databases
Primary Research
To validate secondary data and gain deeper market insights, primary research was conducted with key stakeholders across both the supply and demand sides of the market.
On the demand side, participants included decision-makers and influencers from end-user industries—such as CIOs, CTOs, and CSOs—who provided first-hand perspectives on market needs, product usage, and future expectations.
On the supply side, interviews were conducted with manufacturers, industry associations, and institutional participants to gather insights into current offerings, product pipelines, and market challenges.
Primary interviews provided critical inputs such as:
- Market size and revenue data
- Product and service breakdowns
- Market forecasts
- Regional and application-specific trends
Stakeholders consulted included:
- Leading OEM and solution providers
- Channel and distribution partners
- End users across various applications
- Independent consultants and industry specialists
Market Size Estimation and Data Triangulation
- Identifying Key Market Participants (Secondary Research)
- Goal: To identify the major players or companies in the target market. This typically involves using publicly available data sources such as industry reports, market research publications, and financial statements of companies.
- Tools: Reports from firms like Gartner, Forrester, Euromonitor, Statista, IBISWorld, and others. Public financial statements, news articles, and press releases from top market players.
- Extracting Earnings of Key Market Participants
- Goal: To estimate the earnings generated from the product or service being analyzed. This step helps in understanding the revenue potential of each market player in a specific geography.
- Methods: Earnings data can be gathered from:
- Publicly available financial reports (for listed companies).
- Interviews and primary data sources from professionals, such as Directors, VPs, SVPs, etc. This is especially useful for understanding more nuanced, internal data that isn't publicly disclosed.
- Annual reports and investor presentations of key players.
- Data Collation and Development of a Relevant Data Model
- Goal: To collate inputs from both primary and secondary sources into a structured, data-driven model for market estimation. This model will incorporate key market KPIs and any independent variables relevant to the market.
- Key KPIs: These could include:
- Market size, growth rate, and demand drivers.
- Industry-specific metrics like market share, average revenue per customer (ARPC), or average deal size.
- External variables, such as economic growth rates, inflation rates, or commodity prices, that could affect the market.
- Data Modeling: Based on this data, the market forecasts are developed for the next 5 years. A combination of trend analysis, scenario modeling, and statistical regression might be used to generate projections.
- Scenario Analysis
- Goal: To test different assumptions and validate how sensitive the market is to changes in key variables (e.g., market demand, regulatory changes, technological disruptions).
- Types of Scenarios:
- Base Case: Based on current assumptions and historical data.
- Best-Case Scenario: Assuming favorable market conditions, regulatory environments, and technological advancements.
- Worst-Case Scenario: Accounting for adverse factors, such as economic downturns, stricter regulations, or unexpected disruptions.
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