Philippines Cat Food Market Report: Trends, Growth and Forecast (2025-2030)
By Product (Wet Cat Food, Dry Cat Food, Treats and Mixers), By Nature (Organic, Conventional), By Ingredient (Animal Derivatives, Plant Derivatives), By Pricing (Economy, Mid-Priced, Premium), By Pet Type (Kitten/Pup, Adult, Senior), By Packaging (Pouches, Bags, Folding cartons, Tubs & Cups, Can, Bottles & jars), By Sales Channel (Retail Channels, Non-Retail Channels)
- Food & Beverage
- Sep 2025
- VI0154
- 110
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Philippines Cat Food Market Statistics and Insights, 2025
- Market Size Statistics
- Cat Food in Philippines is estimated at $ 70 Million.
- The market size is expected to grow to $ 130 Million by 2030.
- Market to register a CAGR of around 10.87% during 2025-30.
- Product Shares
- Wet Cat Food grabbed market share of 55%.
- Wet Cat Food to witness a volume CAGR of around 7.35%.
- Competition
- More than 10 companies are actively engaged in producing Cat Food in Philippines.
- Top 5 companies acquired 75% of the market share.
- Inaba Pet Food Co Ltd, Neovia Philippines Inc, Kit Cat International Pte Ltd, Mars Philippines Inc, Royal Canin Philippines Inc etc., are few of the top companies.
- Sales Channel
- Retail Channels grabbed 90% of the market.
Philippines Cat Food Market Outlook
The Philippines cat food market is anticipated to sustain fast growth between 2025 and 2030 due to continued growth in cat ownership, especially among young, urban households. With an increasing number of Filipinos perceiving cats as best companions for compact homes, the market for cat food, particularly wet food, keeps on expanding. Wet food continues to dominate on the back of its palatability and fit with the pet humanisation trend, while the mid-range segment provides a good balance of quality and affordability for the majority of customers.
Cat mixers and treats will be the most vibrant category during the forecast period, spurred by their convenience, impulse purchases, and enhanced health benefits. Strong brands such as Ciao and Temptations are launching new product innovations like functional treats that provide skin and coat benefits or full meal offerings, targeting health-aware pet owners. This movement demonstrates an increasing need for products that balance indulgence and wellness.
Retail channels are also changing. Superstores and pet shops will still dominate the market with their extensive ranges and specialist guidance. Yet small high street grocery stores are making inroads with their convenience and re-packaging to meet price-conscious consumers. Meanwhile, online retail is also set to grow strongly with underpinning growth in internet penetration, mobile usage, and doorstep delivery services such as same-day delivery.
In total, increasing cat ownership and changing attitudes to pet care will enable additional premiumisation and innovation. Shoppers are looking for more natural ingredients, specialist nutrition, and cleaner labels, presenting opportunities across all price segments as cats become increasingly part of Filipino family life.
Philippines Cat Food Market Growth Driver
Cat ownership is still on the increase in the Philippines, particularly among young urban professionals and apartment dwellers. Although dogs are still favorite pets because they act as guardians of the home, cats are gaining popularity for their ease to care for and adaptability to urban living conditions. Increasing the view of cats as part of the family is causing owners to splurge more money on their pets, enhancing demand for better-quality pet food products. The expansion of the category may, however, be threatened by some uncertainty arising from global economic threats, such as the possibility of a trade war.
Meanwhile, pet humanisation is driving more attention to nutrition and health. Owners are seeking cat food with clean labels, natural ingredients, and enhanced health values. Brands such as Ciao Churu and Goodest are meeting the challenge with innovations in the form of low-sodium recipes and treats comprising 100% natural meat. This is indicative of the movement toward "better-for-you" products, as seen in human food.
Philippines Cat Food Market Trend
The pet humanisation trend is ongoing, further driving consumer behavior as more Filipinos treat cats as members of the family. Urban cat owners especially are being driven by social media, where cats feature prominently in celebrations and everyday posts. This emotional bond is driving demand for improved products. Brands have been responding with new products that reflect this trend. For example, Neovia launched its Minino Plus Wet Food range in 2024 with human-grade ingredients in handy pouch formats.
Increasingly owners are eschewing table scraps and poor-quality food for nutritionally complete, mid-range commercial cat food. Proven brands that provide condition-specific nutrition are likely to gain. Royal Canin, for instance, is still a number-one brand among cats with health issues and enjoys high veterinary endorsement. In 2024, it partnered with the Philippine Animal Hospital Association to support pet nutrition and enhance brand presence.
Philippines Cat Food Market Opportunity
E-commerce will pick up speed during 2025–2030 as more Filipino consumers embrace online shopping for convenience and affordability. With the expansion of internet penetration and the proliferation of smartphone use, more pet owners will become accustomed to buying cat food online. Channels like Shopee, Lazada, and special pet stores will increasingly appeal to consumers via simple-to-use apps, reward loyalty cards, and payment plans such as cash-on-delivery. Doorstep delivery will be particularly appealing to customers who have no transport or time to access physical outlets.
Same-day delivery operations, which are already available in some areas of Bacolod City, will further enhance the popularity of online shopping, especially for immediate purchases. Nonetheless, though this will happen, pet stores and superstores will continue to be relevant—especially to premium and specialist cat food—where cat owners usually look for professional recommendations prior to selecting a product. This dual-channel strategy will define the changing retail landscape.
| Report Coverage | Details |
|---|---|
| Market Forecast | 2025-30 |
| USD Value 2024 | $ 70 Million |
| USD Value 2030 | $ 130 Million |
| CAGR 2025-2030 | 10.87% |
| Largest Category | Wet Cat Food segment leads with 55% market share |
| Top Drivers | Rising Cat Ownership and Evolving Pet Care Preferences Fuel Growth |
| Top Trends | Rising Premiumisation Backed by Pet Humanisation Trend |
| Top Opportunities | Rising Preference for Online Platforms to Drive Distribution Shift |
| Key Players | Inaba Pet Food Co Ltd, Neovia Philippines Inc, Kit Cat International Pte Ltd, Mars Philippines Inc, Royal Canin Philippines Inc, Pet Discount Inc, Nestlé Philippines Inc, Pet Plus Global Marketing Corp, Wilking Global Inc, Hill's Pet Nutrition Inc and Others. |
Philippines Cat Food Market Segmentation Analysis
Retail, dominated by pet shops and superstores, enjoys the largest market share within the sales channel. Cat owners like these stores for their extensive arrays of products, such as high-quality dry and wet cat food, functional treats, and imported brands. Product recommendations by knowledgeable staff, value packs, loyalty schemes, and exposure to new product releases add to their attractiveness. Several of these retailers also provide an omnichannel experience, integrating physical storefronts with online stores for increased convenience.
Supermarkets represent another important channel, appreciated for their convenience and the convenience of bundling pet food buys with general grocery shopping. In the years leading up to 2025, small local grocery stores will acquire share based on their locations near residential neighborhoods and affordable products. Cost-conscious shoppers frequently choose these stores, particularly for per-kilo repackaged goods offering flexibility and value. Availability and convenience continue to influence segmentation across price points.
Top Companies in Philippines Cat Food Market
The top companies operating in the market include Inaba Pet Food Co Ltd, Neovia Philippines Inc, Kit Cat International Pte Ltd, Mars Philippines Inc, Royal Canin Philippines Inc, Pet Discount Inc, Nestlé Philippines Inc, Pet Plus Global Marketing Corp, Wilking Global Inc, Hill's Pet Nutrition Inc, etc., are the top players operating in the Philippines Cat Food Market.
Frequently Asked Questions
Related Report
1. Market Segmentation
1.1. Research Scope
1.2. Research Methodology
1.3. Definitions and Assumptions
2. Executive Summary
3. Philippines Cat Food Market Policies, Regulations, and Standards
4. Philippines Cat Food Market Dynamics
4.1. Growth Factors
4.2. Challenges
4.3. Trends
4.4. Opportunities
5. Philippines Cat Food Market Statistics, 2020-2030F
5.1. Market Size & Growth Outlook
5.1.1.By Revenues in US$ Million
5.1.2.By Quantity Sold in Kilo Tons
5.2. Market Segmentation & Growth Outlook
5.2.1.By Product
5.2.1.1. Wet Cat Food- Market Insights and Forecast 2020-2030, USD Million
5.2.1.2. Dry Cat Food- Market Insights and Forecast 2020-2030, USD Million
5.2.1.3. Treats and Mixers- Market Insights and Forecast 2020-2030, USD Million
5.2.2.By Nature
5.2.2.1. Organic- Market Insights and Forecast 2020-2030, USD Million
5.2.2.2. Conventional- Market Insights and Forecast 2020-2030, USD Million
5.2.3.By Ingredient
5.2.3.1. Animal Derivatives- Market Insights and Forecast 2020-2030, USD Million
5.2.3.2. Plant Derivatives- Market Insights and Forecast 2020-2030, USD Million
5.2.4.By Pricing
5.2.4.1. Economy- Market Insights and Forecast 2020-2030, USD Million
5.2.4.2. Mid-Priced- Market Insights and Forecast 2020-2030, USD Million
5.2.4.3. Premium- Market Insights and Forecast 2020-2030, USD Million
5.2.5.By Pet Type
5.2.5.1. Kitten/Pup- Market Insights and Forecast 2020-2030, USD Million
5.2.5.2. Adult- Market Insights and Forecast 2020-2030, USD Million
5.2.5.3. Senior- Market Insights and Forecast 2020-2030, USD Million
5.2.6.By Packaging
5.2.6.1. Pouches- Market Insights and Forecast 2020-2030, USD Million
5.2.6.2. Bags- Market Insights and Forecast 2020-2030, USD Million
5.2.6.3. Folding cartons- Market Insights and Forecast 2020-2030, USD Million
5.2.6.4. Tubs & Cups- Market Insights and Forecast 2020-2030, USD Million
5.2.6.5. Can- Market Insights and Forecast 2020-2030, USD Million
5.2.6.6. Bottles & jars- Market Insights and Forecast 2020-2030, USD Million
5.2.7.By Sales Channel
5.2.7.1. Retail Channels- Market Insights and Forecast 2020-2030, USD Million
5.2.7.1.1. Retail Offline- Market Insights and Forecast 2020-2030, USD Million
5.2.7.1.2. Retail Online- Market Insights and Forecast 2020-2030, USD Million
5.2.7.2. Non-Retail Channels- Market Insights and Forecast 2020-2030, USD Million
5.2.7.2.1. Veterinary Clinics- Market Insights and Forecast 2020-2030, USD Million
5.2.8.By Competitors
5.2.8.1. Competition Characteristics
5.2.8.2. Market Share & Analysis
6. Philippines Wet Cat Food Market Statistics, 2020-2030F
6.1. Market Size & Growth Outlook
6.1.1.By Revenues in US$ Million
6.1.2.By Quantity Sold in Kilo Tons
6.2. Market Segmentation & Growth Outlook
6.2.1.By Nature- Market Insights and Forecast 2020-2030, USD Million
6.2.2.By Ingredient- Market Insights and Forecast 2020-2030, USD Million
6.2.3.By Pricing- Market Insights and Forecast 2020-2030, USD Million
6.2.4.By Pet Type- Market Insights and Forecast 2020-2030, USD Million
6.2.5.By Packaging- Market Insights and Forecast 2020-2030, USD Million
6.2.6.By Distribution Channel- Market Insights and Forecast 2020-2030, USD Million
7. Philippines Dry Cat Food Market Statistics, 2020-2030F
7.1. Market Size & Growth Outlook
7.1.1.By Revenues in US$ Million
7.1.2.By Quantity Sold in Kilo Tons
7.2. Market Segmentation & Growth Outlook
7.2.1.By Nature- Market Insights and Forecast 2020-2030, USD Million
7.2.2.By Ingredient- Market Insights and Forecast 2020-2030, USD Million
7.2.3.By Pricing- Market Insights and Forecast 2020-2030, USD Million
7.2.4.By Pet Type- Market Insights and Forecast 2020-2030, USD Million
7.2.5.By Packaging- Market Insights and Forecast 2020-2030, USD Million
7.2.6.By Distribution Channel- Market Insights and Forecast 2020-2030, USD Million
8. Philippines Treat and Mixer Cat Food Market Statistics, 2020-2030F
8.1. Market Size & Growth Outlook
8.1.1.By Revenues in US$ Million
8.1.2.By Quantity Sold in Kilo Tons
8.2. Market Segmentation & Growth Outlook
8.2.1.By Nature- Market Insights and Forecast 2020-2030, USD Million
8.2.2.By Ingredient- Market Insights and Forecast 2020-2030, USD Million
8.2.3.By Pricing- Market Insights and Forecast 2020-2030, USD Million
8.2.4.By Pet Type- Market Insights and Forecast 2020-2030, USD Million
8.2.5.By Packaging- Market Insights and Forecast 2020-2030, USD Million
8.2.6.By Distribution Channel- Market Insights and Forecast 2020-2030, USD Million
9. Competitive Outlook
9.1. Company Profiles
9.1.1.Mars Philippines Inc
9.1.1.1. Business Description
9.1.1.2. Product Portfolio
9.1.1.3. Collaborations & Alliances
9.1.1.4. Recent Developments
9.1.1.5. Financial Details
9.1.1.6. Others
9.1.2.Royal Canin Philippines Inc
9.1.2.1. Business Description
9.1.2.2. Product Portfolio
9.1.2.3. Collaborations & Alliances
9.1.2.4. Recent Developments
9.1.2.5. Financial Details
9.1.2.6. Others
9.1.3.Pet Discount Inc
9.1.3.1. Business Description
9.1.3.2. Product Portfolio
9.1.3.3. Collaborations & Alliances
9.1.3.4. Recent Developments
9.1.3.5. Financial Details
9.1.3.6. Others
9.1.4.Nestlé Philippines Inc
9.1.4.1. Business Description
9.1.4.2. Product Portfolio
9.1.4.3. Collaborations & Alliances
9.1.4.4. Recent Developments
9.1.4.5. Financial Details
9.1.4.6. Others
9.1.5.Pet Plus Global Marketing Corp
9.1.5.1. Business Description
9.1.5.2. Product Portfolio
9.1.5.3. Collaborations & Alliances
9.1.5.4. Recent Developments
9.1.5.5. Financial Details
9.1.5.6. Others
9.1.6.Inaba Pet Food Co Ltd
9.1.6.1. Business Description
9.1.6.2. Product Portfolio
9.1.6.3. Collaborations & Alliances
9.1.6.4. Recent Developments
9.1.6.5. Financial Details
9.1.6.6. Others
9.1.7.Neovia Philippines Inc
9.1.7.1. Business Description
9.1.7.2. Product Portfolio
9.1.7.3. Collaborations & Alliances
9.1.7.4. Recent Developments
9.1.7.5. Financial Details
9.1.7.6. Others
9.1.8.Kit Cat International Pte Ltd
9.1.8.1. Business Description
9.1.8.2. Product Portfolio
9.1.8.3. Collaborations & Alliances
9.1.8.4. Recent Developments
9.1.8.5. Financial Details
9.1.8.6. Others
9.1.9.Wilking Global Inc
9.1.9.1. Business Description
9.1.9.2. Product Portfolio
9.1.9.3. Collaborations & Alliances
9.1.9.4. Recent Developments
9.1.9.5. Financial Details
9.1.9.6. Others
9.1.10. Hill's Pet Nutrition Inc
9.1.10.1. Business Description
9.1.10.2. Product Portfolio
9.1.10.3. Collaborations & Alliances
9.1.10.4. Recent Developments
9.1.10.5. Financial Details
9.1.10.6. Others
10. Disclaimer
| Segment | Sub-Segment |
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| By Product |
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| By Nature |
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| By Ingredient |
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| By Pricing |
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| By Pet Type |
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| By Packaging |
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| By Sales Channel |
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Research Methodology
This study followed a structured approach comprising four key phases to assess the size and scope of the electro-oxidation market. The process began with thorough secondary research to collect data on the target market, related markets, and broader industry context. These findings, along with preliminary assumptions and estimates, were then validated through extensive primary research involving industry experts from across the value chain. To calculate the overall market size, both top-down and bottom-up methodologies were employed. Finally, market segmentation and data triangulation techniques were applied to refine and validate segment-level estimations.
Secondary Research
The secondary research phase involved gathering data from a wide range of credible and published sources. This step helped in identifying industry trends, defining market segmentation, and understanding the market landscape and value chain.
Sources consulted during this phase included:
- Company annual reports, investor presentations, and press releases
- Industry white papers and certified publications
- Trade directories and market-recognized databases
- Articles from authoritative authors and reputable journals
- Gold and silver standard websites
Secondary research was critical in mapping out the industry's value chain and monetary flow, identifying key market segments, understanding regional variations, and tracking significant industry developments.
Other key sources:
- Financial disclosures
- Industry associations and trade bodies
- News outlets and business magazines
- Academic journals and research studies
- Paid industry databases
Primary Research
To validate secondary data and gain deeper market insights, primary research was conducted with key stakeholders across both the supply and demand sides of the market.
On the demand side, participants included decision-makers and influencers from end-user industries—such as CIOs, CTOs, and CSOs—who provided first-hand perspectives on market needs, product usage, and future expectations.
On the supply side, interviews were conducted with manufacturers, industry associations, and institutional participants to gather insights into current offerings, product pipelines, and market challenges.
Primary interviews provided critical inputs such as:
- Market size and revenue data
- Product and service breakdowns
- Market forecasts
- Regional and application-specific trends
Stakeholders consulted included:
- Leading OEM and solution providers
- Channel and distribution partners
- End users across various applications
- Independent consultants and industry specialists
Market Size Estimation and Data Triangulation
- Identifying Key Market Participants (Secondary Research)
- Goal: To identify the major players or companies in the target market. This typically involves using publicly available data sources such as industry reports, market research publications, and financial statements of companies.
- Tools: Reports from firms like Gartner, Forrester, Euromonitor, Statista, IBISWorld, and others. Public financial statements, news articles, and press releases from top market players.
- Extracting Earnings of Key Market Participants
- Goal: To estimate the earnings generated from the product or service being analyzed. This step helps in understanding the revenue potential of each market player in a specific geography.
- Methods: Earnings data can be gathered from:
- Publicly available financial reports (for listed companies).
- Interviews and primary data sources from professionals, such as Directors, VPs, SVPs, etc. This is especially useful for understanding more nuanced, internal data that isn't publicly disclosed.
- Annual reports and investor presentations of key players.
- Data Collation and Development of a Relevant Data Model
- Goal: To collate inputs from both primary and secondary sources into a structured, data-driven model for market estimation. This model will incorporate key market KPIs and any independent variables relevant to the market.
- Key KPIs: These could include:
- Market size, growth rate, and demand drivers.
- Industry-specific metrics like market share, average revenue per customer (ARPC), or average deal size.
- External variables, such as economic growth rates, inflation rates, or commodity prices, that could affect the market.
- Data Modeling: Based on this data, the market forecasts are developed for the next 5 years. A combination of trend analysis, scenario modeling, and statistical regression might be used to generate projections.
- Scenario Analysis
- Goal: To test different assumptions and validate how sensitive the market is to changes in key variables (e.g., market demand, regulatory changes, technological disruptions).
- Types of Scenarios:
- Base Case: Based on current assumptions and historical data.
- Best-Case Scenario: Assuming favorable market conditions, regulatory environments, and technological advancements.
- Worst-Case Scenario: Accounting for adverse factors, such as economic downturns, stricter regulations, or unexpected disruptions.
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