Peru Menstrual Care Market Report: Trends, Growth and Forecast (2026-2032)
Product Type (Pantyliners, Tampons (Applicator Tampons, Digital Tampons), Towels (Standard Towels (Standard Towels with Wings, Standard Towels Without Wings), Slim/Thin/Ultra-Thin Towels (Slim/Thin/Ultra-Thin Towels with Wings, Slim/Thin/Ultra-Thin Towels Without Wings)), Intimate Wipes, Menstrual Cups, Period Underwear), Nature (Disposable, Reusable), Age Group (Up to 18 Years, 19-30 Years, 31-40 Years, 40 Years and Above), Sales Channel (Retail Offline, Retail Online)
- FMCG
- Feb 2026
- VI0898
- 125
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PeruMenstrual Care Market Statistics and Insights, 2026
- Market Size Statistics
- Menstrual care in is estimated at USD 225 million in 2025.
- The market size is expected to grow to USD 260 million by 2032.
- Market to register a cagr of around 2.09% during 2026-32.
- Product Type Shares
- Towels grabbed market share of 85%.
- Competition
- More than 5 companies are actively engaged in producing menstrual care in .
- Top 5 companies acquired around 95% of the market share.
- Productos Tissue del Perú SA; Softys Peru SAC; Procter & Gamble Perú SRL; Productos Sancela del Perú SA; Kimberly-Clark del Perú SA etc., are few of the top companies.
- Sales Channel
- Retail offline grabbed 80% of the market.
PeruMenstrual Care Market Outlook
The Peru menstrual care market size is expected to grow steadily within the period of 2026–2032, with the market size of the product in 2025 projected at USD 225 million and reaching USD 260 million in 2032, with a CAGR rate of about 2.09% The increasing demand of better performing products and recovery in end user spending is aiding growth in the economy as it is stabilising. Towels are still leading the market by 85% of the total sales and night towels are strongly penetrating the market as they are more absorbent, durable and cost-effective allowing the end user to save money on their use without sacrificing comfort and protection.
Tampons in the product type are gaining more acceptance amongst younger and active women, especially during the summer months and when they are undertaking sports activities, but the penetration there is low. Other brands such as Nosotras, Kotex and Ladysoft are concentrating on lower prices and innovation as a way of retaining end user loyalty and product development in terms of comfort and efficacy remains to characterize competition. The promotional offers and brand communication campaign is still important in the maintenance of the category interest since brand loyalty is low.
The retail offline channels are predominant in terms of sales as they capture approximately 80% of the market. Local groceries are the dominating force in distribution since they are more accessible and cheaper compared to pharmacies and supermarkets that are also available and serve the needs of shoppers who want bigger packs and discounts. Retail online is still an emerging channel that is underutilized due to the logistical barriers and the heavy dependence on cash, and most end user continue to go to the stores to shop to compare prices and offers.
Over the forcatperiod, the company will continue to grow steadily its future will be supported by the ongoing demand of high-absorption night towels and its diversified products that focus on specific end-users of its products like perimenopausal women. As sustainable menstrual care products might not be quickly adopted because of the increased prices, mainstream and value-focused products will remain as the dominant market players in the Peruvian menstrual care market in the near future.
PeruMenstrual Care Market Growth Driver
Government Pro-Market and Awareness Increase Market Growth
The Peru menstrual care market is still being propelled by the increasing knowledge of menstrual hygiene and the government backing to support the development of this market. The largest category is towels end users are more interested in the improved absorption and comfort. Under law No. 31148, approved by Congress on March 8, 2021, the Ministry of Health has gone a step higher to contribute to awareness by establishing the program called Menstruacion Digna that promotes the management of menstrual hygiene among girls, adolescents and vulnerable women. The goal of this legislation is the equal access to sanitary products, particularly in rural and low-income regions, but the implementation and regulation are still in progress.
With increased awareness and education and outreach, more women have embraced the use of safe and reliable menstrual care products. The further focus on hygiene undertaken by the government in conjunction with the persistence of the NGOs and civil society groups is enhancing the penetration of the category. The more accessible and the greater the distribution of products, the more the government and other programs support the whole market and this way, the future of the market is guaranteed to grow. Females in the urban and rural layers are becoming more concerned with comfort, reliability and quality of the product they use during their menstrual periods.
PeruMenstrual Care Market Challenge
Economic Constraints and Informal Practices Thwart Category Penetration
Despite the presence of supportive policy frameworks, menstrual care adoption in Peru continues to be constrained by persistent economic and social barriers. The National Institute of Statistics and Informatics (INEI) recorded an inflation rate of 1.9% in 2024, which is better than that in 2023. Nevertheless, with a reduced inflation rate, most families are still struggling with budget constraints which keep them restricted to spending on personal care products. This economic fact has encouraged most end user to keep using the traditional forms of substitutes like reusable cloths as an extension of manufactured menstrual products.
Informal practices are still very common especially in rural and low-income areas. The lack of access to cheap sanitary towels and poor knowledge on the hygienic practices inhibit the increased category growth. Although the brands are still marketing cheap versions and packages, end user upgrading behaviour remains limited by the economic forces and low disposable incomes, particularly in the rural areas. It is also complicated by income inequality and regional differences that can make it difficult to increase the acceptance of menstrual products among all groups of the population.
PeruMenstrual Care Market Trend
Generating High-Absorption and Multi-Purpose Products
The trend of Peru end user is changing towards products that may give them the comfort, durability and cost-effectiveness. Night towels and longer types of towels with greater absorption ability are becoming popular among the women who need to be sure of their security when staying longer. This movement is an indication of a frugal buying attitude in which end user consider the performance of the product combined with issues of cost. The women of both high and low income group are more conscious of the advantages of high performance and reliable menstrual products that cause fewer daily usages and offer more protection.
New absorbent and ergonomically designed brands such as Nosotras and Kotex are also increasing their products to suit many needs of the different flows and end user tastes. The increasing need of multi-purpose and long lasting products depicts an effective purchasing behavior in a market that is sensitive in terms of cost. Conventional performance in terms of affordability versus performance is expected to be driven out by innovation in absorbency, comfort, and skin compatibility in the nearest future as end user seek to differentiate a brand based on these factors. The local producers are also starting to fight with the international brands by creating the products according to the needs and economic conditions of the Peruvian end user.
PeruMenstrual Care Market Opportunity
Outreach and Product Diversification as a Level to Open Market Growth
The Peru menstrual care market has good opportunities of exploitation, with the use of a targeted outreach, building new segments, and designing inclusive products. The number of menstruating women in Peru according to the demographics is a great untapped market segment. The companies are also expanding their subproducts like products in perimenopausal and menopausal women, as well as new comfort product like thermal patches in menstrual cramps. Hygiene programs, especially those supported by the governments, specifically the implementation of Law 31148, open the ways of further awareness and access.
Further, the increase in retail accessibility in rural population is another source of growth. The awareness and affordability are likely to get better with government-supported hygienic programs and partnerships with schools and community centres. The combination of innovativeness, social impact, and affordability will help the brands to gain the emerging menstrual care demand in Peru, which will guarantee future growth and enhanced inclusivity in the market. The company can form strategic alliances with governmental bodies and non-governmental organizations to increase the distribution of the products and educating end user in the different parts of the country.
PeruMenstrual Care Market Segmentation Analysis
By Product Type
- Pantyliners
- Tampons
- Towels
- Intimate Wipes
- Menstrual Cups
- Period Underwear
The segment with the highest share under Product Type is towels, accounting for 85% of the Peru menstrual care market. Towels continue to dominate as the preferred choice among women due to their reliability, comfort, and affordability. The segment has seen strong growth driven by rising demand for products with higher absorption and larger sizes, which offer better performance and help end user economise by reducing the number of units used. Night towels, in particular, have gained popularity as they provide enhanced protection and peace of mind during heavy flow days.
This preference reflects a shift towards more efficient and convenient menstrual care solutions, supported by greater awareness of hygiene and comfort. Towels have become an essential part of everyday routines for Peruvian women, maintaining their leading position in the market and continuing to be the core driver of overall category growth.
By Sales Channel
- Retail Offline
- Retail Online
The segment with the highest share under Sales Channel is retail offline, which captured 80% of the Peru menstrual care market. Small local grocers remain the leading channel, benefiting from extensive reach, convenient access, and affordability. Their prominence is reinforced by the widespread preference for in-store purchases, allowing end user to compare prices and explore discounts directly. Pharmacies and supermarkets have also gained relevance, especially as modern trade expands across urban areas.
Discounters and cash-and-carry outlets are becoming increasingly popular as they offer promotional pricing and larger pack sizes, appealing to budget-conscious end users. Despite rising internet penetration, Retail online sales in menstrual care remain minimal due to logistical challenges and the continued reliance on cash payments. As a result, offline retail will continue to dominate, supported by its accessibility and value-driven shopping experience.
List of Companies Covered in Menstrual Care Market
The companies listed below are highly influential in the Perumenstrual care market, with a significant market share and a strong impact on industry developments.
- Productos Tissue del Perú SA
- Softys Peru SAC
- Procter & Gamble Perú SRL
- Productos Sancela del Perú SA
- Kimberly-Clark del Perú SA
- Johnson & Johnson del Perú SA
Frequently Asked Questions
Related Report
1. Market Segmentation
1.1. Research Scope
1.2. Research Methodology
1.3. Definitions and Assumptions
2. Executive Summary
3. Peru Menstrual Care Market Policies, Regulations, and Standards
4. Peru Menstrual Care Market Dynamics
4.1. Growth Factors
4.2. Challenges
4.3. Trends
4.4. Opportunities
5. Peru Menstrual Care Market Statistics, 2022-2032F
5.1. Market Size & Growth Outlook
5.1.1.By Revenues in USD Million
5.2. Market Segmentation & Growth Outlook
5.2.1.By Product Type
5.2.1.1. Pantyliners- Market Insights and Forecast 2022-2032, USD Million
5.2.1.2. Tampons- Market Insights and Forecast 2022-2032, USD Million
5.2.1.2.1. Applicator Tampons- Market Insights and Forecast 2022-2032, USD Million
5.2.1.2.2. Digital Tampons- Market Insights and Forecast 2022-2032, USD Million
5.2.1.3. Towels- Market Insights and Forecast 2022-2032, USD Million
5.2.1.3.1. Standard Towels- Market Insights and Forecast 2022-2032, USD Million
5.2.1.3.1.1. Standard Towels with Wings- Market Insights and Forecast 2022-2032, USD Million
5.2.1.3.1.2. Standard Towels Without Wings- Market Insights and Forecast 2022-2032, USD Million
5.2.1.3.2. Slim/Thin/Ultra-Thin Towels- Market Insights and Forecast 2022-2032, USD Million
5.2.1.3.2.1. Slim/Thin/Ultra-Thin Towels with Wings- Market Insights and Forecast 2022-2032, USD Million
5.2.1.3.2.2. Slim/Thin/Ultra-Thin Towels Without Wings- Market Insights and Forecast 2022-2032, USD Million
5.2.1.4. Intimate Wipes- Market Insights and Forecast 2022-2032, USD Million
5.2.1.5. Menstrual Cups- Market Insights and Forecast 2022-2032, USD Million
5.2.1.6. Period Underwear- Market Insights and Forecast 2022-2032, USD Million
5.2.2.By Nature
5.2.2.1. Disposable- Market Insights and Forecast 2022-2032, USD Million
5.2.2.2. Reusable- Market Insights and Forecast 2022-2032, USD Million
5.2.3.By Age Group
5.2.3.1. Up to 18 Years- Market Insights and Forecast 2022-2032, USD Million
5.2.3.2. 19-30 Years- Market Insights and Forecast 2022-2032, USD Million
5.2.3.3. 31-40 Years- Market Insights and Forecast 2022-2032, USD Million
5.2.3.4. 40 Years and Above- Market Insights and Forecast 2022-2032, USD Million
5.2.4.By Sales Channel
5.2.4.1. Retail Offline- Market Insights and Forecast 2022-2032, USD Million
5.2.4.2. Retail Online- Market Insights and Forecast 2022-2032, USD Million
5.2.5.By Competitors
5.2.5.1. Competition Characteristics
5.2.5.2. Market Share & Analysis
6. Peru Pantyliners Menstrual Care Market Statistics, 2022-2032
6.1. Market Size & Growth Outlook
6.1.1.By Revenues in USD Million
6.2. Market Segmentation & Growth Outlook
6.2.1.By Nature- Market Insights and Forecast 2022-2032, USD Million
6.2.2.By Age Group- Market Insights and Forecast 2022-2032, USD Million
6.2.3.By Sales Channel- Market Insights and Forecast 2022-2032, USD Million
7. Peru Tampons Menstrual Care Market Statistics, 2022-2032
7.1. Market Size & Growth Outlook
7.1.1.By Revenues in USD Million
7.2. Market Segmentation & Growth Outlook
7.2.1.By Product Type- Market Insights and Forecast 2022-2032, USD Million
7.2.2.By Nature- Market Insights and Forecast 2022-2032, USD Million
7.2.3.By Age Group- Market Insights and Forecast 2022-2032, USD Million
7.2.4.By Sales Channel- Market Insights and Forecast 2022-2032, USD Million
8. Peru Towels Menstrual Care Market Statistics, 2022-2032
8.1. Market Size & Growth Outlook
8.1.1.By Revenues in USD Million
8.2. Market Segmentation & Growth Outlook
8.2.1.By Product Type- Market Insights and Forecast 2022-2032, USD Million
8.2.2.By Nature- Market Insights and Forecast 2022-2032, USD Million
8.2.3.By Age Group- Market Insights and Forecast 2022-2032, USD Million
8.2.4.By Sales Channel- Market Insights and Forecast 2022-2032, USD Million
9. Peru Intimate Wipes Market Statistics, 2022-2032
9.1. Market Size & Growth Outlook
9.1.1.By Revenues in USD Million
9.2. Market Segmentation & Growth Outlook
9.2.1.By Nature- Market Insights and Forecast 2022-2032, USD Million
9.2.2.By Age Group- Market Insights and Forecast 2022-2032, USD Million
9.2.3.By Sales Channel- Market Insights and Forecast 2022-2032, USD Million
10. Peru Menstrual Cups Menstrual Care Market Statistics, 2022-2032
10.1. Market Size & Growth Outlook
10.1.1. By Revenues in USD Million
10.2. Market Segmentation & Growth Outlook
10.2.1. By Nature- Market Insights and Forecast 2022-2032, USD Million
10.2.2. By Age Group- Market Insights and Forecast 2022-2032, USD Million
10.2.3. By Sales Channel- Market Insights and Forecast 2022-2032, USD Million
11. Peru Period Underwear Menstrual Care Market Statistics, 2022-2032
11.1. Market Size & Growth Outlook
11.1.1. By Revenues in USD Million
11.2. Market Segmentation & Growth Outlook
11.2.1. By Nature- Market Insights and Forecast 2022-2032, USD Million
11.2.2. By Age Group- Market Insights and Forecast 2022-2032, USD Million
11.2.3. By Sales Channel- Market Insights and Forecast 2022-2032, USD Million
12. Competitive Outlook
12.1. Company Profiles
12.1.1. Productos Sancela del Perú SA
12.1.1.1. Business Description
12.1.1.2. Product Portfolio
12.1.1.3. Collaborations & Alliances
12.1.1.4. Recent Developments
12.1.1.5. Financial Details
12.1.1.6. Others
12.1.2. Kimberly-Clark del Perú SA
12.1.2.1. Business Description
12.1.2.2. Product Portfolio
12.1.2.3. Collaborations & Alliances
12.1.2.4. Recent Developments
12.1.2.5. Financial Details
12.1.2.6. Others
12.1.3. Softys Peru SAC
12.1.3.1. Business Description
12.1.3.2. Product Portfolio
12.1.3.3. Collaborations & Alliances
12.1.3.4. Recent Developments
12.1.3.5. Financial Details
12.1.3.6. Others
12.1.4. Procter & Gamble Perú SRL
12.1.4.1. Business Description
12.1.4.2. Product Portfolio
12.1.4.3. Collaborations & Alliances
12.1.4.4. Recent Developments
12.1.4.5. Financial Details
12.1.4.6. Others
12.1.5. Johnson & Johnson del Perú SA
12.1.5.1. Business Description
12.1.5.2. Product Portfolio
12.1.5.3. Collaborations & Alliances
12.1.5.4. Recent Developments
12.1.5.5. Financial Details
12.1.5.6. Others
12.1.6. Productos Tissue del Perú SA
12.1.6.1. Business Description
12.1.6.2. Product Portfolio
12.1.6.3. Collaborations & Alliances
12.1.6.4. Recent Developments
12.1.6.5. Financial Details
12.1.6.6. Others
13. Disclaimer
| Segment | Sub-Segment |
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| By Product Type |
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Research Methodology
This study followed a structured approach comprising four key phases to assess the size and scope of the electro-oxidation market. The process began with thorough secondary research to collect data on the target market, related markets, and broader industry context. These findings, along with preliminary assumptions and estimates, were then validated through extensive primary research involving industry experts from across the value chain. To calculate the overall market size, both top-down and bottom-up methodologies were employed. Finally, market segmentation and data triangulation techniques were applied to refine and validate segment-level estimations.
Secondary Research
The secondary research phase involved gathering data from a wide range of credible and published sources. This step helped in identifying industry trends, defining market segmentation, and understanding the market landscape and value chain.
Sources consulted during this phase included:
- Company annual reports, investor presentations, and press releases
- Industry white papers and certified publications
- Trade directories and market-recognized databases
- Articles from authoritative authors and reputable journals
- Gold and silver standard websites
Secondary research was critical in mapping out the industry's value chain and monetary flow, identifying key market segments, understanding regional variations, and tracking significant industry developments.
Other key sources:
- Financial disclosures
- Industry associations and trade bodies
- News outlets and business magazines
- Academic journals and research studies
- Paid industry databases
Primary Research
To validate secondary data and gain deeper market insights, primary research was conducted with key stakeholders across both the supply and demand sides of the market.
On the demand side, participants included decision-makers and influencers from end-user industries—such as CIOs, CTOs, and CSOs—who provided first-hand perspectives on market needs, product usage, and future expectations.
On the supply side, interviews were conducted with manufacturers, industry associations, and institutional participants to gather insights into current offerings, product pipelines, and market challenges.
Primary interviews provided critical inputs such as:
- Market size and revenue data
- Product and service breakdowns
- Market forecasts
- Regional and application-specific trends
Stakeholders consulted included:
- Leading OEM and solution providers
- Channel and distribution partners
- End users across various applications
- Independent consultants and industry specialists
Market Size Estimation and Data Triangulation
- Identifying Key Market Participants (Secondary Research)
- Goal: To identify the major players or companies in the target market. This typically involves using publicly available data sources such as industry reports, market research publications, and financial statements of companies.
- Tools: Reports from firms like Gartner, Forrester, Euromonitor, Statista, IBISWorld, and others. Public financial statements, news articles, and press releases from top market players.
- Extracting Earnings of Key Market Participants
- Goal: To estimate the earnings generated from the product or service being analyzed. This step helps in understanding the revenue potential of each market player in a specific geography.
- Methods: Earnings data can be gathered from:
- Publicly available financial reports (for listed companies).
- Interviews and primary data sources from professionals, such as Directors, VPs, SVPs, etc. This is especially useful for understanding more nuanced, internal data that isn't publicly disclosed.
- Annual reports and investor presentations of key players.
- Data Collation and Development of a Relevant Data Model
- Goal: To collate inputs from both primary and secondary sources into a structured, data-driven model for market estimation. This model will incorporate key market KPIs and any independent variables relevant to the market.
- Key KPIs: These could include:
- Market size, growth rate, and demand drivers.
- Industry-specific metrics like market share, average revenue per customer (ARPC), or average deal size.
- External variables, such as economic growth rates, inflation rates, or commodity prices, that could affect the market.
- Data Modeling: Based on this data, the market forecasts are developed for the next 5 years. A combination of trend analysis, scenario modeling, and statistical regression might be used to generate projections.
- Scenario Analysis
- Goal: To test different assumptions and validate how sensitive the market is to changes in key variables (e.g., market demand, regulatory changes, technological disruptions).
- Types of Scenarios:
- Base Case: Based on current assumptions and historical data.
- Best-Case Scenario: Assuming favorable market conditions, regulatory environments, and technological advancements.
- Worst-Case Scenario: Accounting for adverse factors, such as economic downturns, stricter regulations, or unexpected disruptions.
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