Market Insights

Netherlands Pet Products Market

FMCG

Netherlands Pet Products Market Report: Trends, Growth and Forecast (2026-2032)

By Product (Cat Litter, Pet Healthcare (Flea/Tick Treatments, Pet Dietary Supplements, Worming Treatments, Others), Other Pet Products (Beauty Products, Accessories, Others)), By Sales Channel (Retail Offline, Retail E-Commerce, Veterinary Clinics)


  • FMCG
  • Nov 2025
  • VI0299
  • 118
  • Pdf PPt XLS
Netherlands Pet Products Market Report: Trends, Growth and Forecast (2026-2032)

Netherlands Pet Products Market Statistics and Insights, 2026

  1. Market Size Statistics
    1. Pet Products in the Netherlands is estimated at $ 620 Million.
    2. The market size is expected to grow to $ 680 Million by 2032.
    3. Market to register a CAGR of around 1.33% during 2026-32.
  2. Product Shares
    1. Other Pet Products grabbed market share of 60%.
  3. Competition
    1. More than 20 companies are actively engaged in producing Pet Products in the Netherlands.
    2. Top 5 companies acquired 25% of the market share.
    3. Flamingo BvbA, Albert Heijn BV, Bayer BV, Ferplast Benelux BV, H Von Gimborn GmbH etc., are few of the top companies.
  4. Sales Channel
    1. Retail Offline grabbed 70% of the market.

Netherlands Pet Products Market Outlook

Netherlands pet products market, worth $620 million in 2026, is expected to grow steadily to $680 million by 2032. Growth will be fueled by a steady increase in the number of pets and the continuing pet humanisation phenomenon, where pets are treated as family members. Consequently, there is likely to be strong demand for necessary products like collars and feeding bowls, as well as discretionary items such as fashionable pet clothing, toys, and grooming items.

The other pet products category will continue to be the largest and most vibrant category through 2032. End users increasingly are expressing interest in comfort-centered and enrichment-oriented products that improve physical and emotional health in pets. Products such as trendy accessories, activity toys, and high-end bedding are also forecast to fare well. Dietary supplements, particularly those for older pets, will also become popular. Products that have ingredients such as glucosamine and collagen, and those tackling age-related ailments, will become increasingly popular in convenient-to-administer formats such as treats or drops.

Retail Offline channels remain in the lead with 70% market share, backed by informed personnel and extensive product offerings. Yet, e-commerce is likely to grow consistently because of its convenience factor and cost savings. Online sales will be complemented by subscription-based models of products that are frequently used and pet influencers on social media like TikTok and Instagram.

The pet products market presents strong opportunities for smaller brands to grow and innovate. As competition intensifies, there is increasing demand for sustainable, tech-integrated, and customized pet products, which are expected to shape the market’s future direction.

Netherlands Pet Products Market Competative Analysis

Netherlands Pet Products Market Growth Driver

Strong demand for fundamental pet items continues to drive the market, with increasing pet ownership in the Netherlands generating demand for basics products like feeding bowls, collars, leashes, litter trays, cages, and fish tanks. Such products remain in stable demand as more households accept pets, indicative of a rising pet population throughout the country.

Concurrently, the current pet humanisation trend is stimulating the owners to invest more in non-essential items that promote their pets' quality of life. Fashion collars, pet apparel, shampoos, conditioners, cozy bedding, and enrichment toys are some of the most popular items, primarily for dogs and cats. The owners consider their pets as part of the family and spend money on making them comfortable, healthy, and happy. Moreover, social media pet influencers are responsible for informing consumer choices and generating interest in high-end and trendy pet care products.

Netherlands Pet Products Market Trend

In Netherlands, pet healthcare is a dominant for expansion. This trend indicates that end users are increasingly prioritizing preventative care for their pets' health, regularly using treatments for parasites such as fleas and worms.In addition to this, there is growing demand for dietary supplements to decrease the risk of disease, retard the development of illness, and enhance overall pet wellbeing.

As pets live longer with improved care, supplements aimed at increasing quality of life in aging pets are in growing demand. Most new products integrate ingredients such as glucosamine, chondroitin, MSM, and collagen to alleviate the symptoms of arthritis. Products to address senior pets' weight, digestive issues, dental care, anxiety, and skin health are on the rise as well. Convenient forms such as chewable supplements, oils, and drops are favored, which makes pet care more convenient for owners.

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Netherlands Pet Products Market Opportunity

The accelerating shift toward retail e-commerce is expected to drive robust growth in the pet products market in the Netherlands. End users will continue to seek convenience, wider variety, and better price deals online compared to physical stores. This movement will be helped by the growing visibility of specialised online players and ongoing investment in digital sales and marketing techniques by traditional brands. Social media sites such as Instagram and TikTok, and pet influencers, will be important in drawing shoppers and increasing online buying.

Subscription-based models will also become popular, particularly for frequently bought items, including cat litter, dog toys, and dietary supplements. Moreover, online platforms will enable more personalization and customization of pet accessories such as beds, crates, collars, and apparel, which will make them more attractive to end users looking for personalized products.

Report Coverage Details
Market Forecast 2026-32
USD Value 2025 $ 620 Million
USD Value 2032 $ 680 Million
CAGR 2026-2032 1.33%
Largest Category Other Pet Products segment leads with 60% market share
Top Drivers Humanisation of Pets and High Demand for Necessities Driving Market Growth
Top Trends Preventive Care Focus Driven by Innovation in Pet Dietary Supplements
Top Opportunities Rising E-Commerce Influence to Drive Market Expansion
Key Players Flamingo BvbA, Albert Heijn BV, Bayer BV, Ferplast Benelux BV, H Von Gimborn GmbH, Kong Co, Beaphar Bogena BV, Vitakraft Nederland BV, Nedac Sorbo BV, Emax Nederland BV and Others.
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Netherlands Pet Products Market Segmentation Analysis

Netherlands Pet Products Market Segment

By Sales Channel

  • Retail Offline
  • Retail E-Commerce
  • Veterinary Clinics

The market share leader among the sales channels in the segment is Retail Offline, which commanded 70% of the Netherlands pet products market in terms of value. Pet shops and superstores continue to be the favourite amongst many end users because of their extensive product ranges, expert sales staff, and engaging shopping experiences. They are particularly appealing to pet owners who want specialized accessories and high-quality healthcare products. Established private label ranges also get a boost by providing quality at reasonable prices.

Retail Offline channels, such as pet shops and superstores, still thrive on the back of their loyal customer base and established service. Their capacity for giving individual advice and having products available in hand increases loyalty among end users. By 2025, this segment is still expected to dominate the market, more so for premium and specialist products, and is anticipated to hold a considerable share during the forecast period from 2026 to 2032.

Top Companies in Netherlands Pet Products Market

The top companies operating in the market include Flamingo BvbA, Albert Heijn BV, Bayer BV, Ferplast Benelux BV, H Von Gimborn GmbH, Kong Co, Beaphar Bogena BV, Vitakraft Nederland BV, Nedac Sorbo BV, Emax Nederland BV, etc., are the top players operating in the the Netherlands Pet Products Market.

Frequently Asked Questions

   A. the Netherlands Pet Products Market is anticipated to register a CAGR of approximately 1.33% during the forecast period.

   A. Market size of the Netherlands Pet Products Market in 2025 was valued at around USD 620 Million.

   A. Humanisation of Pets and High Demand for Necessities Driving Market Growth is a key factor driving the growth of the Pet Products in the Netherlands.

   A. Other Pet Products held the largest market share by value in the Netherlands Pet Products Market in 2025.

   A. Rising E-Commerce Influence to Drive Market Expansion represents a significant growth opportunity for the the Netherlands Pet Products Market.

   A. Preventive Care Focus Driven by Innovation in Pet Dietary Supplements stands out as a prominent trend boosting the growth of the the Netherlands Pet Products Market.

1.      Market Segmentation

1.1.   Research Scope

1.2.   Research Methodology

1.3.   Definitions and Assumptions

2.      Executive Summary

3.      Netherlands Pet Products Market Policies, Regulations, and Standards

4.      Netherlands Pet Products Market Dynamics

4.1.   Growth Factors

4.2.   Challenges

4.3.   Trends

4.4.   Opportunities

5.      Netherlands Pet Products Market Statistics, 2022-2032F

5.1.   Market Size & Growth Outlook

5.1.1.By Revenues in US$ Million

5.2.   Market Segmentation & Growth Outlook

5.2.1.By Product

5.2.1.1.   Cat Litter- Market Insights and Forecast 2022-2032, USD Million

5.2.1.2.   Pet Healthcare- Market Insights and Forecast 2022-2032, USD Million

5.2.1.2.1.    Flea/Tick Treatments- Market Insights and Forecast 2022-2032, USD Million

5.2.1.2.2.    Pet Dietary Supplements- Market Insights and Forecast 2022-2032, USD Million

5.2.1.2.3.    Worming Treatments- Market Insights and Forecast 2022-2032, USD Million

5.2.1.2.4.    Others- Market Insights and Forecast 2022-2032, USD Million

5.2.1.3.   Other Pet Products- Market Insights and Forecast 2022-2032, USD Million

5.2.1.3.1.    Beauty Products- Market Insights and Forecast 2022-2032, USD Million

5.2.1.3.2.    Accessories- Market Insights and Forecast 2022-2032, USD Million

5.2.1.3.3.    Others- Market Insights and Forecast 2022-2032, USD Million

5.2.2.By Sales Channel

5.2.2.1.   Retail Offline- Market Insights and Forecast 2022-2032, USD Million

5.2.2.2.   Retail E-Commerce- Market Insights and Forecast 2022-2032, USD Million

5.2.2.3.   Veterinary Clinics- Market Insights and Forecast 2022-2032, USD Million

5.2.3.By Competitors

5.2.3.1.   Competition Characteristics

5.2.3.2.   Market Share & Analysis

6.      Netherlands Cat Litter Products Market Statistics, 2022-2032F

6.1.   Market Size & Growth Outlook

6.1.1.By Revenues in US$ Million

6.2.   Market Segmentation & Growth Outlook

6.2.1.By Sales Channel- Market Insights and Forecast 2022-2032, USD Million

7.      Netherlands Pet Healthcare Market Statistics, 2022-2032F

7.1.   Market Size & Growth Outlook

7.1.1.By Revenues in US$ Million

7.2.   Market Segmentation & Growth Outlook

7.2.1.By Product- Market Insights and Forecast 2022-2032, USD Million

7.2.2.By Sales Channel- Market Insights and Forecast 2022-2032, USD Million

8.      Netherlands Other Pet Products Market Statistics, 2022-2032F

8.1.   Market Size & Growth Outlook

8.1.1.By Revenues in US$ Million

8.2.   Market Segmentation & Growth Outlook

8.2.1.By Product- Market Insights and Forecast 2022-2032, USD Million

8.2.2.By Sales Channel- Market Insights and Forecast 2022-2032, USD Million

9.      Competitive Outlook

9.1.   Company Profiles

9.1.1.Ferplast Benelux BV

9.1.1.1.   Business Description

9.1.1.2.   Product Portfolio

9.1.1.3.   Collaborations & Alliances

9.1.1.4.   Recent Developments

9.1.1.5.   Financial Details

9.1.1.6.   Others

9.1.2.H Von Gimborn GmbH

9.1.2.1.   Business Description

9.1.2.2.   Product Portfolio

9.1.2.3.   Collaborations & Alliances

9.1.2.4.   Recent Developments

9.1.2.5.   Financial Details

9.1.2.6.   Others

9.1.3.Kong Co

9.1.3.1.   Business Description

9.1.3.2.   Product Portfolio

9.1.3.3.   Collaborations & Alliances

9.1.3.4.   Recent Developments

9.1.3.5.   Financial Details

9.1.3.6.   Others

9.1.4.Beaphar Bogena BV

9.1.4.1.   Business Description

9.1.4.2.   Product Portfolio

9.1.4.3.   Collaborations & Alliances

9.1.4.4.   Recent Developments

9.1.4.5.   Financial Details

9.1.4.6.   Others

9.1.5.Vitakraft Nederland BV

9.1.5.1.   Business Description

9.1.5.2.   Product Portfolio

9.1.5.3.   Collaborations & Alliances

9.1.5.4.   Recent Developments

9.1.5.5.   Financial Details

9.1.5.6.   Others

9.1.6.Flamingo BvbA

9.1.6.1.   Business Description

9.1.6.2.   Product Portfolio

9.1.6.3.   Collaborations & Alliances

9.1.6.4.   Recent Developments

9.1.6.5.   Financial Details

9.1.6.6.   Others

9.1.7.Albert Heijn BV

9.1.7.1.   Business Description

9.1.7.2.   Product Portfolio

9.1.7.3.   Collaborations & Alliances

9.1.7.4.   Recent Developments

9.1.7.5.   Financial Details

9.1.7.6.   Others

9.1.8.Bayer BV

9.1.8.1.   Business Description

9.1.8.2.   Product Portfolio

9.1.8.3.   Collaborations & Alliances

9.1.8.4.   Recent Developments

9.1.8.5.   Financial Details

9.1.8.6.   Others

9.1.9.Nedac Sorbo BV

9.1.9.1.   Business Description

9.1.9.2.   Product Portfolio

9.1.9.3.   Collaborations & Alliances

9.1.9.4.   Recent Developments

9.1.9.5.   Financial Details

9.1.9.6.   Others

9.1.10.   Emax Nederland BV

9.1.10.1.    Business Description

9.1.10.2.    Product Portfolio

9.1.10.3.    Collaborations & Alliances

9.1.10.4.    Recent Developments

9.1.10.5.    Financial Details

9.1.10.6.    Others

10.  Disclaimer

Segment Sub-Segment
By Product
  • Cat Litter
  • Pet Healthcare
    • Flea/Tick Treatments
    • Pet Dietary Supplements
    • Worming Treatments
    • Others
  • Other Pet Products
    • Beauty Products
    • Accessories
    • Others
By Sales Channel
  • Retail Offline
  • Retail E-Commerce
  • Veterinary Clinics

Research Methodology

This study followed a structured approach comprising four key phases to assess the size and scope of the electro-oxidation market. The process began with thorough secondary research to collect data on the target market, related markets, and broader industry context. These findings, along with preliminary assumptions and estimates, were then validated through extensive primary research involving industry experts from across the value chain. To calculate the overall market size, both top-down and bottom-up methodologies were employed. Finally, market segmentation and data triangulation techniques were applied to refine and validate segment-level estimations.

Secondary Research

The secondary research phase involved gathering data from a wide range of credible and published sources. This step helped in identifying industry trends, defining market segmentation, and understanding the market landscape and value chain.

Sources consulted during this phase included:

  • Company annual reports, investor presentations, and press releases
  • Industry white papers and certified publications
  • Trade directories and market-recognized databases
  • Articles from authoritative authors and reputable journals
  • Gold and silver standard websites

Secondary research was critical in mapping out the industry's value chain and monetary flow, identifying key market segments, understanding regional variations, and tracking significant industry developments.

Other key sources:

  • Financial disclosures
  • Industry associations and trade bodies
  • News outlets and business magazines
  • Academic journals and research studies
  • Paid industry databases

Primary Research

To validate secondary data and gain deeper market insights, primary research was conducted with key stakeholders across both the supply and demand sides of the market.

On the demand side, participants included decision-makers and influencers from end-user industries—such as CIOs, CTOs, and CSOs—who provided first-hand perspectives on market needs, product usage, and future expectations.

On the supply side, interviews were conducted with manufacturers, industry associations, and institutional participants to gather insights into current offerings, product pipelines, and market challenges.

Primary interviews provided critical inputs such as:

  • Market size and revenue data
  • Product and service breakdowns
  • Market forecasts
  • Regional and application-specific trends

Stakeholders consulted included:

  • Leading OEM and solution providers
  • Channel and distribution partners
  • End users across various applications
  • Independent consultants and industry specialists

Market Size Estimation and Data Triangulation

  • Identifying Key Market Participants (Secondary Research)
    • Goal: To identify the major players or companies in the target market. This typically involves using publicly available data sources such as industry reports, market research publications, and financial statements of companies.
    • Tools: Reports from firms like Gartner, Forrester, Euromonitor, Statista, IBISWorld, and others. Public financial statements, news articles, and press releases from top market players.
  • Extracting Earnings of Key Market Participants
    • Goal: To estimate the earnings generated from the product or service being analyzed. This step helps in understanding the revenue potential of each market player in a specific geography.
    • Methods: Earnings data can be gathered from:
      • Publicly available financial reports (for listed companies).
      • Interviews and primary data sources from professionals, such as Directors, VPs, SVPs, etc. This is especially useful for understanding more nuanced, internal data that isn't publicly disclosed.
      • Annual reports and investor presentations of key players.
  • Data Collation and Development of a Relevant Data Model
    • Goal: To collate inputs from both primary and secondary sources into a structured, data-driven model for market estimation. This model will incorporate key market KPIs and any independent variables relevant to the market.
    • Key KPIs: These could include:
      • Market size, growth rate, and demand drivers.
      • Industry-specific metrics like market share, average revenue per customer (ARPC), or average deal size.
      • External variables, such as economic growth rates, inflation rates, or commodity prices, that could affect the market.
    • Data Modeling: Based on this data, the market forecasts are developed for the next 5 years. A combination of trend analysis, scenario modeling, and statistical regression might be used to generate projections.
  • Scenario Analysis
    • Goal: To test different assumptions and validate how sensitive the market is to changes in key variables (e.g., market demand, regulatory changes, technological disruptions).
    • Types of Scenarios:
      • Base Case: Based on current assumptions and historical data.
      • Best-Case Scenario: Assuming favorable market conditions, regulatory environments, and technological advancements.
      • Worst-Case Scenario: Accounting for adverse factors, such as economic downturns, stricter regulations, or unexpected disruptions.

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