Netherlands Dog Food Market Report: Trends, Growth and Forecast (2026-2032)
By Product (Wet Dog Food, Dry Dog Food, Treats and Mixers), By Nature (Organic, Monoprotein, Conventional), By Ingredient (Animal Derivatives, Plant Derivatives), By Pet Type (Kitten/Pup, Adult, Senior), By Pricing (Economy, Mid-Priced, Premium), By Packaging (Pouches, Bags, Folding Cartons, Tubs & Cups, Can, Bottles & Jars), By Sales Channel (Retail Channels, Non-Retail Channels)
- Food & Beverage
- Nov 2025
- VI0262
- 127
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Netherlands Dog Food Market Statistics and Insights, 2026
- Market Size Statistics
- Dog Food in Netherlands is estimated at $ 680 Million.
- The market size is expected to grow to $ 800 Million by 2032.
- Market to register a CAGR of around 2.35% during 2026-32.
- Product Shares
- Dry Dog Food grabbed market share of 60%.
- Dry Dog Food to witness a volume CAGR of around 1.07%.
- Competition
- More than 20 companies are actively engaged in producing Dog Food in Netherlands.
- Top 5 companies acquired 55% of the market share.
- Yarrah Organic Pet Food BV, Iams Europe BV, Q-Petfood BV, Nestlé Purina Petcare Nederland BV, Mars Nederland BV etc., are few of the top companies.
- Sales Channel
- Retail Channels grabbed 95% of the market.
Netherlands Dog Food Market Outlook
The Netherlands dog food market is expected to experience consistent growth in both value and volume terms between 2025 and 2030. This will be driven by increased dog ownership and a slow change in consumer trends, with people increasingly regarding pets as family members. Though expenditure on dogs is still below that for cats because of cultural habits, the pet humanisation trend is gradually picking up and driving demand for improved quality products.
Premiumisation is to be the major driver of further market evolution in the years to come, as consumers increasingly demand dog food based on natural ingredients and improved health features. Products catering to breed-specific nutrition, life-stage requirements, and solutions to skin, coat, and digestive concerns will be key in shaping preference towards them. Increasing demand for eco-friendly options, such as insect-based or plant-based dog food will also dictate demand, particularly among urban pet owners.
Distribution will continue to be dominated by pet shops and superstores, as a result of their broad product assortment and knowledgeable staff. But e-commerce will gain traction as an increasing number of customers enjoy the convenience, variety, and competitive price offered by the internet. The fact that larger bulk packs and promotions are available online will further contribute to this trend.
Overall, the Netherlands market for dog food will grow steadily, with premiumisation, sustainability, and e-commerce growth being the major trends influencing consumer trends and firm strategies during the period to 2030.
Netherlands Dog Food Market Growth Driver
Rising pet humanisation is fueling greater demand for high-end dog food offerings. Owners are increasingly opting for products with natural ingredients, functional attributes, and formulations specific to their dog's age or breed. This trend is prompting a shift from core offerings towards more specific and high-value variants, propelling value sales to expand at a faster pace than volume sales in every category.
The trend is also driving demand for mixers and dog treats, which are gaining popularity as pampering and training aids. Customers are better informed about the health requirements of dogs and are looking for treats with digestive, dental, and joint health benefits. Vegetarian and insect-based products are also gaining traction, especially among owners who are also looking at similar options within core dog food. Novelty and seasonal treats are also making gains, a sign of an even greater emotional bonding process between owners and their pets.
Netherlands Dog Food Market Trend
Sustainability issues are having a greater impact on the way consumers select dog food and on the way businesses function. Products that incorporate plant- and insect-based protein or responsibly sourced animal meat are increasingly popular and widespread. Brands are also attempting to appear more environmentally friendly by employing recyclable or biodegradable packaging and minimizing carbon output in production and supply chains.
Shoppers are also learning more about what sustainability actually is. Regulatory efforts by organizations such as the Dutch Authority for Consumers & Markets (ACM) are compelling firms to provide transparent information regarding ingredients, supply chain, and environmental footprint rather than adopting ambiguous terms such as "eco-friendly." Organizations like Wakker Dier are also doing their part by informing the public and helping firms improve their environmental choices.
| Report Coverage | Details |
|---|---|
| Market Forecast | 2026-32 |
| USD Value 2025 | $ 680 Million |
| USD Value 2032 | $ 800 Million |
| CAGR 2026-2032 | 2.35% |
| Largest Category | Dry Dog Food segment leads with 60% market share |
| Top Drivers | Pet Humanisation Drives Premium Product Uptake and Treat Innovation Driving Market Growth |
| Top Trends | Sustainability Concerns Influencing Purchase Decisions and Production |
| Key Players | Yarrah Organic Pet Food BV, Iams Europe BV, Q-Petfood BV, Nestlé Purina Petcare Nederland BV, Mars Nederland BV, Hill's Pet Nutrition BV, Royal Canin Nederland, Albert Heijn BV, Premium Petfood Brands BV, Jumbo Nederland BV and Others. |
Netherlands Dog Food Market Segmentation Analysis
By Sales Channel
- Retail Channels
- Non-Retail Channels
The most penetrated segment in terms of market share under the sales channel is retail. Pet shops and pet superstores continue to dominate the distribution of dog food in Netherlands in value terms. These outlets remain favored since they present a diverse assortment of products, particularly premium, health-oriented, and special ones. Netherlands consumers similarly appreciate the specialist advice and professional guidance offered by store workers, which aids in making informed purchasing decisions based on their dog's particular requirements.
Yet, the market share of pet shops and superstores is predicted to decline slightly over the projection period with the increasing use of e-commerce. Online channels are being sought more due to their convenience, more extensive range of products, and improved price offers. Dry dog food in bulk is particularly popular online. The trend is underpinned by robust investment by brands and retailers in digital marketing and the extended reach of online-only retailers.
Top Companies in Netherlands Dog Food Market
The top companies operating in the market include Yarrah Organic Pet Food BV, Iams Europe BV, Q-Petfood BV, Nestlé Purina Petcare Nederland BV, Mars Nederland BV, Hill's Pet Nutrition BV, Royal Canin Nederland, Albert Heijn BV, Premium Petfood Brands BV, Jumbo Nederland BV, etc., are the top players operating in the Netherlands Dog Food Market.
Frequently Asked Questions
Related Report
1. Market Segmentation
1.1. Research Scope
1.2. Research Methodology
1.3. Definitions and Assumptions
2. Executive Summary
3. Netherlands Dog Food Market Policies, Regulations, and Standards
4. Netherlands Dog Food Market Dynamics
4.1. Growth Factors
4.2. Challenges
4.3. Trends
4.4. Opportunities
5. Netherlands Dog Food Market Statistics, 2022-2032F
5.1. Market Size & Growth Outlook
5.1.1.By Revenues in US$ Million
5.1.2.By Quantity Sold in Kilo Tons
5.2. Market Segmentation & Growth Outlook
5.2.1.By Product
5.2.1.1. Wet Dog Food- Market Insights and Forecast 2022-2032, USD Million
5.2.1.2. Dry Dog Food- Market Insights and Forecast 2022-2032, USD Million
5.2.1.3. Treats and Mixers- Market Insights and Forecast 2022-2032, USD Million
5.2.2.By Nature
5.2.2.1. Organic- Market Insights and Forecast 2022-2032, USD Million
5.2.2.2. Monoprotein- Market Insights and Forecast 2022-2032, USD Million
5.2.2.3. Conventional- Market Insights and Forecast 2022-2032, USD Million
5.2.3.By Ingredient
5.2.3.1. Animal Derivatives- Market Insights and Forecast 2022-2032, USD Million
5.2.3.2. Plant Derivatives- Market Insights and Forecast 2022-2032, USD Million
5.2.4.By Pet Type
5.2.4.1. Kitten/Pup- Market Insights and Forecast 2022-2032, USD Million
5.2.4.2. Adult- Market Insights and Forecast 2022-2032, USD Million
5.2.4.3. Senior- Market Insights and Forecast 2022-2032, USD Million
5.2.5.By Pricing
5.2.5.1. Economy- Market Insights and Forecast 2022-2032, USD Million
5.2.5.2. Mid-Priced- Market Insights and Forecast 2022-2032, USD Million
5.2.5.3. Premium- Market Insights and Forecast 2022-2032, USD Million
5.2.6.By Packaging
5.2.6.1. Pouches- Market Insights and Forecast 2022-2032, USD Million
5.2.6.2. Bags- Market Insights and Forecast 2022-2032, USD Million
5.2.6.3. Folding Cartons- Market Insights and Forecast 2022-2032, USD Million
5.2.6.4. Tubs & Cups- Market Insights and Forecast 2022-2032, USD Million
5.2.6.5. Can- Market Insights and Forecast 2022-2032, USD Million
5.2.6.6. Bottles & Jars- Market Insights and Forecast 2022-2032, USD Million
5.2.7.By Sales Channel
5.2.7.1. Retail Channels- Market Insights and Forecast 2022-2032, USD Million
5.2.7.1.1. Retail Offline- Market Insights and Forecast 2022-2032, USD Million
5.2.7.1.2. Retail Online- Market Insights and Forecast 2022-2032, USD Million
5.2.7.2. Non-Retail Channels- Market Insights and Forecast 2022-2032, USD Million
5.2.7.2.1. Veterinary Clinics- Market Insights and Forecast 2022-2032, USD Million
5.2.8.By Competitors
5.2.8.1. Competition Characteristics
5.2.8.2. Market Share & Analysis
6. Netherlands Wet Dog Food Market Statistics, 2022-2032F
6.1. Market Size & Growth Outlook
6.1.1.By Revenues in US$ Million
6.1.2.By Quantity Sold in Kilo Tons
6.2. Market Segmentation & Growth Outlook
6.2.1.By Nature- Market Insights and Forecast 2022-2032, USD Million
6.2.2.By Ingredient- Market Insights and Forecast 2022-2032, USD Million
6.2.3.By Pet Type- Market Insights and Forecast 2022-2032, USD Million
6.2.4.By Pricing- Market Insights and Forecast 2022-2032, USD Million
6.2.5.By Packaging- Market Insights and Forecast 2022-2032, USD Million
6.2.6.By Sales Channel- Market Insights and Forecast 2022-2032, USD Million
7. Netherlands Dry Dog Food Market Statistics, 2022-2032F
7.1. Market Size & Growth Outlook
7.1.1.By Revenues in US$ Million
7.1.2.By Quantity Sold in Kilo Tons
7.2. Market Segmentation & Growth Outlook
7.2.1.By Nature- Market Insights and Forecast 2022-2032, USD Million
7.2.2.By Ingredient- Market Insights and Forecast 2022-2032, USD Million
7.2.3.By Pet Type- Market Insights and Forecast 2022-2032, USD Million
7.2.4.By Pricing- Market Insights and Forecast 2022-2032, USD Million
7.2.5.By Packaging- Market Insights and Forecast 2022-2032, USD Million
7.2.6.By Sales Channel- Market Insights and Forecast 2022-2032, USD Million
8. Netherlands Treats and Mixers Dog Food Market Statistics, 2022-2032F
8.1. Market Size & Growth Outlook
8.1.1.By Revenues in US$ Million
8.1.2.By Quantity Sold in Kilo Tons
8.2. Market Segmentation & Growth Outlook
8.2.1.By Nature- Market Insights and Forecast 2022-2032, USD Million
8.2.2.By Ingredient- Market Insights and Forecast 2022-2032, USD Million
8.2.3.By Pet Type- Market Insights and Forecast 2022-2032, USD Million
8.2.4.By Pricing- Market Insights and Forecast 2022-2032, USD Million
8.2.5.By Packaging- Market Insights and Forecast 2022-2032, USD Million
8.2.6.By Sales Channel- Market Insights and Forecast 2022-2032, USD Million
9. Competitive Outlook
9.1. Company Profiles
9.1.1.Nestlé Purina Petcare Nederland BV
9.1.1.1. Business Description
9.1.1.2. Product Portfolio
9.1.1.3. Collaborations & Alliances
9.1.1.4. Recent Developments
9.1.1.5. Financial Details
9.1.1.6. Others
9.1.2.Mars Nederland BV
9.1.2.1. Business Description
9.1.2.2. Product Portfolio
9.1.2.3. Collaborations & Alliances
9.1.2.4. Recent Developments
9.1.2.5. Financial Details
9.1.2.6. Others
9.1.3.Hill's Pet Nutrition BV
9.1.3.1. Business Description
9.1.3.2. Product Portfolio
9.1.3.3. Collaborations & Alliances
9.1.3.4. Recent Developments
9.1.3.5. Financial Details
9.1.3.6. Others
9.1.4.Royal Canin Nederland
9.1.4.1. Business Description
9.1.4.2. Product Portfolio
9.1.4.3. Collaborations & Alliances
9.1.4.4. Recent Developments
9.1.4.5. Financial Details
9.1.4.6. Others
9.1.5.Albert Heijn BV
9.1.5.1. Business Description
9.1.5.2. Product Portfolio
9.1.5.3. Collaborations & Alliances
9.1.5.4. Recent Developments
9.1.5.5. Financial Details
9.1.5.6. Others
9.1.6.Yarrah Organic Pet Food BV
9.1.6.1. Business Description
9.1.6.2. Product Portfolio
9.1.6.3. Collaborations & Alliances
9.1.6.4. Recent Developments
9.1.6.5. Financial Details
9.1.6.6. Others
9.1.7.Iams Europe BV
9.1.7.1. Business Description
9.1.7.2. Product Portfolio
9.1.7.3. Collaborations & Alliances
9.1.7.4. Recent Developments
9.1.7.5. Financial Details
9.1.7.6. Others
9.1.8.Q-Petfood BV
9.1.8.1. Business Description
9.1.8.2. Product Portfolio
9.1.8.3. Collaborations & Alliances
9.1.8.4. Recent Developments
9.1.8.5. Financial Details
9.1.8.6. Others
9.1.9.Premium Petfood Brands BV
9.1.9.1. Business Description
9.1.9.2. Product Portfolio
9.1.9.3. Collaborations & Alliances
9.1.9.4. Recent Developments
9.1.9.5. Financial Details
9.1.9.6. Others
9.1.10. Jumbo Nederland BV
9.1.10.1. Business Description
9.1.10.2. Product Portfolio
9.1.10.3. Collaborations & Alliances
9.1.10.4. Recent Developments
9.1.10.5. Financial Details
9.1.10.6. Others
10. Disclaimer
| Segment | Sub-Segment |
|---|---|
| By Product |
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| By Nature |
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| By Ingredient |
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| By Pet Type |
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| By Pricing |
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| By Packaging |
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| By Sales Channel |
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Research Methodology
This study followed a structured approach comprising four key phases to assess the size and scope of the electro-oxidation market. The process began with thorough secondary research to collect data on the target market, related markets, and broader industry context. These findings, along with preliminary assumptions and estimates, were then validated through extensive primary research involving industry experts from across the value chain. To calculate the overall market size, both top-down and bottom-up methodologies were employed. Finally, market segmentation and data triangulation techniques were applied to refine and validate segment-level estimations.
Secondary Research
The secondary research phase involved gathering data from a wide range of credible and published sources. This step helped in identifying industry trends, defining market segmentation, and understanding the market landscape and value chain.
Sources consulted during this phase included:
- Company annual reports, investor presentations, and press releases
- Industry white papers and certified publications
- Trade directories and market-recognized databases
- Articles from authoritative authors and reputable journals
- Gold and silver standard websites
Secondary research was critical in mapping out the industry's value chain and monetary flow, identifying key market segments, understanding regional variations, and tracking significant industry developments.
Other key sources:
- Financial disclosures
- Industry associations and trade bodies
- News outlets and business magazines
- Academic journals and research studies
- Paid industry databases
Primary Research
To validate secondary data and gain deeper market insights, primary research was conducted with key stakeholders across both the supply and demand sides of the market.
On the demand side, participants included decision-makers and influencers from end-user industries—such as CIOs, CTOs, and CSOs—who provided first-hand perspectives on market needs, product usage, and future expectations.
On the supply side, interviews were conducted with manufacturers, industry associations, and institutional participants to gather insights into current offerings, product pipelines, and market challenges.
Primary interviews provided critical inputs such as:
- Market size and revenue data
- Product and service breakdowns
- Market forecasts
- Regional and application-specific trends
Stakeholders consulted included:
- Leading OEM and solution providers
- Channel and distribution partners
- End users across various applications
- Independent consultants and industry specialists
Market Size Estimation and Data Triangulation
- Identifying Key Market Participants (Secondary Research)
- Goal: To identify the major players or companies in the target market. This typically involves using publicly available data sources such as industry reports, market research publications, and financial statements of companies.
- Tools: Reports from firms like Gartner, Forrester, Euromonitor, Statista, IBISWorld, and others. Public financial statements, news articles, and press releases from top market players.
- Extracting Earnings of Key Market Participants
- Goal: To estimate the earnings generated from the product or service being analyzed. This step helps in understanding the revenue potential of each market player in a specific geography.
- Methods: Earnings data can be gathered from:
- Publicly available financial reports (for listed companies).
- Interviews and primary data sources from professionals, such as Directors, VPs, SVPs, etc. This is especially useful for understanding more nuanced, internal data that isn't publicly disclosed.
- Annual reports and investor presentations of key players.
- Data Collation and Development of a Relevant Data Model
- Goal: To collate inputs from both primary and secondary sources into a structured, data-driven model for market estimation. This model will incorporate key market KPIs and any independent variables relevant to the market.
- Key KPIs: These could include:
- Market size, growth rate, and demand drivers.
- Industry-specific metrics like market share, average revenue per customer (ARPC), or average deal size.
- External variables, such as economic growth rates, inflation rates, or commodity prices, that could affect the market.
- Data Modeling: Based on this data, the market forecasts are developed for the next 5 years. A combination of trend analysis, scenario modeling, and statistical regression might be used to generate projections.
- Scenario Analysis
- Goal: To test different assumptions and validate how sensitive the market is to changes in key variables (e.g., market demand, regulatory changes, technological disruptions).
- Types of Scenarios:
- Base Case: Based on current assumptions and historical data.
- Best-Case Scenario: Assuming favorable market conditions, regulatory environments, and technological advancements.
- Worst-Case Scenario: Accounting for adverse factors, such as economic downturns, stricter regulations, or unexpected disruptions.
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