Morocco Pet Care Market Report: Trends, Growth and Forecast (2026-2032)
By Product (Pet Food (Dry Food, Wet Food, Treats & Mixers), Pet Products (Cat Litter, Pet Healthcare (Veterinary Diets, Probiotics and Supplements, Tele-health Services)), Services (Veterinary Clinics, Pet Insurance, Boarding, Day-Care, and Training), Grooming and Hygiene (Shampoos and Conditioners, Brushes and Combs, Clippers and Scissors)), By Pet Type (Dog, Cat, Others), By Sales Channel (Retail Offline, Retail E-Commerce, Veterinary Clinics)
- Food & Beverage
- Nov 2025
- VI0369
- 129
-
Morocco Pet Care Market Statistics and Insights, 2026
- Market Size Statistics
- Pet Care in Morocco is estimated at $ 75 Million.
- The market size is expected to grow to $ 95 Million by 2032.
- Market to register a CAGR of around 3.43% during 2026-32.
- Product Shares
- Pet Food grabbed market share of 80%.
- Pet Food to witness a volume CAGR of around 2.56%.
- Competition
- More than 20 companies are actively engaged in producing Pet Care in Morocco.
- Top 5 companies acquired 50% of the market share.
- Acitexport Petfood Unipessoal Lda, Animal Planet SA, Casino Guichard-Perrachon SA, Copag Animalerie, Jessy Diffusion SA etc., are few of the top companies.
- Sales Channel
- Retail Offline grabbed 80% of the market.
Morocco Pet Care Market Outlook
Morocco pet care market is USD 75 million in 2025 and is forecast to grow moderately to USD 95 million by 2032. Growth will be aided by increasing urbanisation, growing End usership, and cultural acceptance of cats as the most prevailing household pets. But the market will still be confronted by price-conscious consumers, many of whom prefer cheap or homemade food. This emphasis on affordability will be a hallmark of the market throughout the forecast period.
Pet food is also expected to post a volume CAGR of approximately 2.56%, with cat food driving growth as cats are still by far more popular than dogs in Morocco homes. Whereas canine ownership is mainly associated with functional uses such as guarding or agriculture, cat ownership is based on companionship, cultural disposition, and fewer care costs. This chasm implies that demand for dog food will continue to be focused on low-end, low-priced items, while cat food will increasingly become more differentiated with higher variety and stronger consumer pull.
The competitive landscape will stay centered on price. Respected players like Copag Animalerie will continue to lead using economy brands, but they are coming under mounting pressure from private label and imported low-price entrants. In this landscape, promotions and product innovation that strike a balance between price and quality will be essential for companies trying to uphold loyalty among thrifty shoppers.
In retail, offline channels control with approximately 80% of sales, headed by pet shops, supermarkets, and hypermarkets. Pet shops are growing in urban areas, and supermarkets are expanding rapidly by launching more mid-priced and premium products. E-commerce is on the rise but is still a smaller channel because of delivery charges. Retail Offline channels will be at the heart in the forecast period, with steady online sales increases as digital behaviors continue to shift.
Morocco Pet Care Market Growth Driver
Cultural Preferences That Influence End user
Social and religious attitudes largely influence End usership, serving as the major force driving the market. Cats are still the favorite pets, highly accepted within Morocco society and widely found in cities and towns. Cats don't bear religious issues and were traditionally more assimilated into Middle Eastern and North African communities. Such acceptance guarantees their increased number within families and continually increases demand for cat food and other products.
Dogs, although less prevalent as domestic pets, remain valued in Moroccan homes. They are largely maintained as working animals, e.g., guard dogs or sheep dogs, evidence of their utilitarian value. The utilitarian role ensures consistent demand for pet care products. In combination, cultural tolerance of cats and the functional utility of dogs establish a solid base, supporting steady growth in the pet care market.
Morocco Pet Care Market Challenge
High Price Sensitivity of Consumers
Pet care market is confronted with a significant challenge as economic conditions persist to influence consumer behavior. Most End users are extremely price-sensitive, frequently switching to lower-priced alternatives or even to homemade products to cut costs. This complicates matters for mid-range and premium brands to grow, as value for money continues to top the list of priorities for consumer purchases. With consumers prioritising value over brand loyalty, companies find it harder to differentiate themselves and maintain a steady customer base.
In order to deal with this scenario, businesses are cutting spending on advertisements and emphasizing promotions and discounts in order to appeal to price-sensitive customers. Although this approach aids customer retention, it also places a lot of strain on margins and limits investment in innovation. Consequently, striking a balance between affordability and quality becomes a constant challenge for brands seeking to stay competitive in the market.
Morocco Pet Care Market Trend
Increasing Trend Towards Low-Cost Pet Care Solutions
In Morocco, economic realities are influencing consumer behavior in the pet care market, with price-sensitivity as a significant driver. Numerous End users are seeking more affordable solutions in pet food and are opting for lower-cost options, creating an evident downward trend from expensive to low-cost alternatives. This is a reflection of the necessity to reconcile pet care with constricting household budgets, as consumers are still guarded about spending.
With this, an increasing number of End users are resorting to homemade food as an affordable option for pet care while promoting their health. Consequently, there is an increase in demand for cheap products, which compels businesses to modify their product lines to meet such demands. The trend reflects how price becomes the determining factor in making purchasing decisions, with cheap yet effective pet care goods becoming the focal point of market expansion.
| Report Coverage | Details |
|---|---|
| Market Forecast | 2026-32 |
| USD Value 2025 | $ 75 Million |
| USD Value 2032 | $ 95 Million |
| CAGR 2026-2032 | 3.43% |
| Largest Category | Pet Food segment leads with 80% market share |
| Top Drivers | Cultural Preferences That Influence End user |
| Top Challenges | High Price Sensitivity of Consumers |
| Top Trends | Increasing Trend Towards Low-Cost Pet Care Solutions |
| Key Players | Acitexport Petfood Unipessoal Lda, Animal Planet SA, Casino Guichard-Perrachon SA, Copag Animalerie, Jessy Diffusion SA, Avenal Petfood SA, Mars Morocco, Nestlé Maroc SA, Label'Vie SA, B Commerce Sarl and Others. |
Morocco Pet Care Market Segmentation Analysis
By Product
- Pet Food
- Pet Products
- Services
- Grooming and Hygiene
The most populated market under the product channel is pet food, which represents approximately 80% of the market. Cat food leads the pack in this segment based on a considerably higher population of cats in Morocco. Cats remain on the rise as pets, as evidenced by cultural and lifestyle choice that creates high demand for niche food products. This causes cat food to continue leading as the top contributor, improving gradually to accommodate shifting requirements of End users.
By contrast, dogs are mostly kept for functional reasons like guarding, agriculture, and hunting, and not as domestic pets. Due to its functional nature, many dog owners tend to concentrate on feeding methods that are cost-effective and high in volume. Consequently, the segment of dog food stays relatively underdeveloped, with demand revolving around economy-priced alternatives.
By Sales Channel
- Retail Offline
- Retail E-Commerce
- Veterinary Clinics
The highest market share under the channel of sales is seen by Retail Offline, with a share of close to 80% of the Morocco Pet Care Market in 2025. Superstores and pet shops head this segment, especially in cities where the need for specialty pet care products is increasing. City consumers increasingly switch to pet shops for their requirements, appreciating the choices and ease offered by these stores. This expansion into urban centres highlights the growing importance of tailored offerings and accessibility in driving consumer preference.
In addition to pet stores, supermarkets and hypermarkets also drive offline revenues. Of these three, supermarkets are exhibiting the highest growth in 2025. They appeal to more affluent consumers with an expanded range of mid-range and premium pet care goods not necessarily carried in smaller chains. Such an expanded offer, combined with convenience, leads supermarkets to solidify their position in the offline channel, rendering retail offline a commanding presence in Morocco pet care market.
Top Companies in Morocco Pet Care Market
The top companies operating in the market include Acitexport Petfood Unipessoal Lda, Animal Planet SA, Casino Guichard-Perrachon SA, Copag Animalerie, Jessy Diffusion SA, Avenal Petfood SA, Mars Morocco, Nestlé Maroc SA, Label'Vie SA, B Commerce Sarl, etc., are the top players operating in the Morocco Pet Care Market.
Frequently Asked Questions
Related Report
1. Market Segmentation
1.1. Research Scope
1.2. Research Methodology
1.3. Definitions and Assumptions
2. Executive Summary
3. Morocco Pet Care Market Policies, Regulations, and Standards
4. Morocco Pet Care Market Dynamics
4.1. Growth Factors
4.2. Challenges
4.3. Trends
4.4. Opportunities
5. Morocco Pet Care Market Statistics, 2022-2032F
5.1. Market Size & Growth Outlook
5.1.1.By Revenues in US$ Million
5.2. Market Segmentation & Growth Outlook
5.2.1.By Product
5.2.1.1. Pet Food- Market Insights and Forecast 2022-2032, USD Million
5.2.1.1.1. Dry Food- Market Insights and Forecast 2022-2032, USD Million
5.2.1.1.2. Wet Food- Market Insights and Forecast 2022-2032, USD Million
5.2.1.1.3. Treats & Mixers- Market Insights and Forecast 2022-2032, USD Million
5.2.1.2. Pet Products- Market Insights and Forecast 2022-2032, USD Million
5.2.1.2.1. Cat Litter- Market Insights and Forecast 2022-2032, USD Million
5.2.1.2.2. Pet Healthcare- Market Insights and Forecast 2022-2032, USD Million
5.2.1.2.2.1. Veterinary Diets- Market Insights and Forecast 2022-2032, USD Million
5.2.1.2.2.2. Probiotics and Supplements- Market Insights and Forecast 2022-2032, USD Million
5.2.1.2.2.3. Tele-health Services- Market Insights and Forecast 2022-2032, USD Million
5.2.1.3. Services- Market Insights and Forecast 2022-2032, USD Million
5.2.1.3.1. Veterinary Clinics- Market Insights and Forecast 2022-2032, USD Million
5.2.1.3.2. Pet Insurance- Market Insights and Forecast 2022-2032, USD Million
5.2.1.3.3. Boarding, Day-Care, and Training- Market Insights and Forecast 2022-2032, USD Million
5.2.1.4. Grooming and Hygiene- Market Insights and Forecast 2022-2032, USD Million
5.2.1.4.1. Shampoos and Conditioners- Market Insights and Forecast 2022-2032, USD Million
5.2.1.4.2. Brushes and Combs- Market Insights and Forecast 2022-2032, USD Million
5.2.1.4.3. Clippers and Scissors- Market Insights and Forecast 2022-2032, USD Million
5.2.2.By Pet Type
5.2.2.1. Dog- Market Insights and Forecast 2022-2032, USD Million
5.2.2.2. Cat- Market Insights and Forecast 2022-2032, USD Million
5.2.2.3. Others- Market Insights and Forecast 2022-2032, USD Million
5.2.3.By Sales Channel
5.2.3.1. Retail Offline- Market Insights and Forecast 2022-2032, USD Million
5.2.3.2. Retail E-Commerce- Market Insights and Forecast 2022-2032, USD Million
5.2.3.3. Veterinary Clinics- Market Insights and Forecast 2022-2032, USD Million
5.2.4.By Competitors
5.2.4.1. Competition Characteristics
5.2.4.2. Market Share & Analysis
6. Morocco Pet Food Market Statistics, 2022-2032F
6.1. Market Size & Growth Outlook
6.1.1.By Revenues in US$ Million
6.1.2.By Quantity Sold in Kilo Tons
6.2. Market Segmentation & Growth Outlook
6.2.1.By Product- Market Insights and Forecast 2022-2032, USD Million
6.2.2.By Pet Type- Market Insights and Forecast 2022-2032, USD Million
6.2.3.By Sales Channel- Market Insights and Forecast 2022-2032, USD Million
7. Morocco Pet Product Market Statistics, 2022-2032F
7.1. Market Size & Growth Outlook
7.1.1.By Revenues in US$ Million
7.2. Market Segmentation & Growth Outlook
7.2.1.By Product- Market Insights and Forecast 2022-2032, USD Million
7.2.2.By Pet Type- Market Insights and Forecast 2022-2032, USD Million
7.2.3.By Sales Channel- Market Insights and Forecast 2022-2032, USD Million
8. Morocco Pet Care Service Market Statistics, 2022-2032F
8.1. Market Size & Growth Outlook
8.1.1.By Revenues in US$ Million
8.2. Market Segmentation & Growth Outlook
8.2.1.By Services- Market Insights and Forecast 2022-2032, USD Million
8.2.2.By Pet Type- Market Insights and Forecast 2022-2032, USD Million
8.2.3.By Sales Channel- Market Insights and Forecast 2022-2032, USD Million
9. Morocco Grooming and Hygiene Pet Care Market Statistics, 2022-2032F
9.1. Market Size & Growth Outlook
9.1.1.By Revenues in US$ Million
9.2. Market Segmentation & Growth Outlook
9.2.1.By Product- Market Insights and Forecast 2022-2032, USD Million
9.2.2.By Pet Type- Market Insights and Forecast 2022-2032, USD Million
9.2.3.By Sales Channel- Market Insights and Forecast 2022-2032, USD Million
10. Competitive Outlook
10.1. Company Profiles
10.1.1. Copag Animalerie
10.1.1.1. Business Description
10.1.1.2. Product Portfolio
10.1.1.3. Collaborations & Alliances
10.1.1.4. Recent Developments
10.1.1.5. Financial Details
10.1.1.6. Others
10.1.2. Jessy Diffusion SA
10.1.2.1. Business Description
10.1.2.2. Product Portfolio
10.1.2.3. Collaborations & Alliances
10.1.2.4. Recent Developments
10.1.2.5. Financial Details
10.1.2.6. Others
10.1.3. Avenal Petfood SA
10.1.3.1. Business Description
10.1.3.2. Product Portfolio
10.1.3.3. Collaborations & Alliances
10.1.3.4. Recent Developments
10.1.3.5. Financial Details
10.1.3.6. Others
10.1.4. Mars Morocco
10.1.4.1. Business Description
10.1.4.2. Product Portfolio
10.1.4.3. Collaborations & Alliances
10.1.4.4. Recent Developments
10.1.4.5. Financial Details
10.1.4.6. Others
10.1.5. Nestlé Maroc SA
10.1.5.1. Business Description
10.1.5.2. Product Portfolio
10.1.5.3. Collaborations & Alliances
10.1.5.4. Recent Developments
10.1.5.5. Financial Details
10.1.5.6. Others
10.1.6. Acitexport Petfood
10.1.6.1. Business Description
10.1.6.2. Product Portfolio
10.1.6.3. Collaborations & Alliances
10.1.6.4. Recent Developments
10.1.6.5. Financial Details
10.1.6.6. Others
10.1.7. Unipessoal Lda Animal Planet SA
10.1.7.1. Business Description
10.1.7.2. Product Portfolio
10.1.7.3. Collaborations & Alliances
10.1.7.4. Recent Developments
10.1.7.5. Financial Details
10.1.7.6. Others
10.1.8. Casino Guichard-Perrachon SA
10.1.8.1. Business Description
10.1.8.2. Product Portfolio
10.1.8.3. Collaborations & Alliances
10.1.8.4. Recent Developments
10.1.8.5. Financial Details
10.1.8.6. Others
10.1.9. Label'Vie SA
10.1.9.1. Business Description
10.1.9.2. Product Portfolio
10.1.9.3. Collaborations & Alliances
10.1.9.4. Recent Developments
10.1.9.5. Financial Details
10.1.9.6. Others
10.1.10. Commerce Sarl
10.1.10.1.Business Description
10.1.10.2.Product Portfolio
10.1.10.3.Collaborations & Alliances
10.1.10.4.Recent Developments
10.1.10.5.Financial Details
10.1.10.6.Others
11. Disclaimer
| Segment | Sub-Segment |
|---|---|
| By Product |
|
| By Pet Type |
|
| By Sales Channel |
|
Research Methodology
This study followed a structured approach comprising four key phases to assess the size and scope of the electro-oxidation market. The process began with thorough secondary research to collect data on the target market, related markets, and broader industry context. These findings, along with preliminary assumptions and estimates, were then validated through extensive primary research involving industry experts from across the value chain. To calculate the overall market size, both top-down and bottom-up methodologies were employed. Finally, market segmentation and data triangulation techniques were applied to refine and validate segment-level estimations.
Secondary Research
The secondary research phase involved gathering data from a wide range of credible and published sources. This step helped in identifying industry trends, defining market segmentation, and understanding the market landscape and value chain.
Sources consulted during this phase included:
- Company annual reports, investor presentations, and press releases
- Industry white papers and certified publications
- Trade directories and market-recognized databases
- Articles from authoritative authors and reputable journals
- Gold and silver standard websites
Secondary research was critical in mapping out the industry's value chain and monetary flow, identifying key market segments, understanding regional variations, and tracking significant industry developments.
Other key sources:
- Financial disclosures
- Industry associations and trade bodies
- News outlets and business magazines
- Academic journals and research studies
- Paid industry databases
Primary Research
To validate secondary data and gain deeper market insights, primary research was conducted with key stakeholders across both the supply and demand sides of the market.
On the demand side, participants included decision-makers and influencers from end-user industries—such as CIOs, CTOs, and CSOs—who provided first-hand perspectives on market needs, product usage, and future expectations.
On the supply side, interviews were conducted with manufacturers, industry associations, and institutional participants to gather insights into current offerings, product pipelines, and market challenges.
Primary interviews provided critical inputs such as:
- Market size and revenue data
- Product and service breakdowns
- Market forecasts
- Regional and application-specific trends
Stakeholders consulted included:
- Leading OEM and solution providers
- Channel and distribution partners
- End users across various applications
- Independent consultants and industry specialists
Market Size Estimation and Data Triangulation
- Identifying Key Market Participants (Secondary Research)
- Goal: To identify the major players or companies in the target market. This typically involves using publicly available data sources such as industry reports, market research publications, and financial statements of companies.
- Tools: Reports from firms like Gartner, Forrester, Euromonitor, Statista, IBISWorld, and others. Public financial statements, news articles, and press releases from top market players.
- Extracting Earnings of Key Market Participants
- Goal: To estimate the earnings generated from the product or service being analyzed. This step helps in understanding the revenue potential of each market player in a specific geography.
- Methods: Earnings data can be gathered from:
- Publicly available financial reports (for listed companies).
- Interviews and primary data sources from professionals, such as Directors, VPs, SVPs, etc. This is especially useful for understanding more nuanced, internal data that isn't publicly disclosed.
- Annual reports and investor presentations of key players.
- Data Collation and Development of a Relevant Data Model
- Goal: To collate inputs from both primary and secondary sources into a structured, data-driven model for market estimation. This model will incorporate key market KPIs and any independent variables relevant to the market.
- Key KPIs: These could include:
- Market size, growth rate, and demand drivers.
- Industry-specific metrics like market share, average revenue per customer (ARPC), or average deal size.
- External variables, such as economic growth rates, inflation rates, or commodity prices, that could affect the market.
- Data Modeling: Based on this data, the market forecasts are developed for the next 5 years. A combination of trend analysis, scenario modeling, and statistical regression might be used to generate projections.
- Scenario Analysis
- Goal: To test different assumptions and validate how sensitive the market is to changes in key variables (e.g., market demand, regulatory changes, technological disruptions).
- Types of Scenarios:
- Base Case: Based on current assumptions and historical data.
- Best-Case Scenario: Assuming favorable market conditions, regulatory environments, and technological advancements.
- Worst-Case Scenario: Accounting for adverse factors, such as economic downturns, stricter regulations, or unexpected disruptions.
Partnering With Industry Leaders to Drive Growth
Our mission is to deliver intelligence that matters. By combining data, analysis, and industry expertise, we enable organizations to make smarter, faster, and more impactful decisions. Whether it’s a Fortune 500 company or a high-growth startup, businesses trust us to provide clarity in an ever-evolving marketplace.
