Morocco Dog Food Market Report: Trends, Growth and Forecast (2026-2032)
By Product (Wet Dog Food, Dry Dog Food, Treats and Mixers), By Nature (Organic, Monoprotein, Conventional), By Ingredient (Animal Derivatives, Plant Derivatives), By Pet Type (Kitten/Pup, Adult, Senior), By Pricing (Economy, Mid-Priced, Premium), By Packaging (Pouches, Bags, Folding Cartons, Tubs & Cups, Can, Bottles & Jars), By Sales Channel (Retail Channels, Non-Retail Channels)
- Food & Beverage
- Nov 2025
- VI0261
- 124
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Morocco Dog Food Market Statistics and Insights, 2026
- Market Size Statistics
- Dog Food in Morocco is estimated at $ 35 Million.
- The market size is expected to grow to $ 45 Million by 2032.
- Market to register a CAGR of around 3.66% during 2026-32.
- Product Shares
- Dry Dog Food grabbed market share of 75%.
- Dry Dog Food to witness a volume CAGR of around 2.45%.
- Competition
- More than 20 companies are actively engaged in producing Dog Food in Morocco.
- Top 5 companies acquired 55% of the market share.
- Acitexport Petfood Unipessoal Lda, Casino Guichard-Perrachon SA, Animal Planet SA, Copag Animalerie, Avenal Petfood SA etc., are few of the top companies.
- Sales Channel
- Retail Channels grabbed 90% of the market.
Morocco Dog Food Market Outlook
The Morocco dog food market is projected to record positive growth throughout 2025–2030 with help from a steady expansion of the population of dogs. The growth, nonetheless, will be low because consumers spend little on dogs. In Morocco, dogs are not as widely kept as pets as cats, primarily because of cultural and religious factors. Consequently, the majority of dog owners are still very price-conscious and opt for cheaper feeding options like economy dry food or even home-made options like table scraps.
Economy dry dog food will continue to lead sales because it provides the cheapest method of feeding dogs. Price restraints will compel customers to look for higher packs at affordable prices, and premiumisation will remain low. Economical and convenient products provided by brands will likely perform well. Companies will also depend on regular discounts and promotions to entice price-sensitive customers, because price hikes are not likely to be welcomed in this market.
Distribution-wise, pet stores and superstores will continue to be the dominant ones, particularly for urban areas where access to specialized products is easier. Supermarkets are slated to expand their presence fueled by an expanded range of products for more affluent consumers. Dog food available through rural farm stores, meanwhile, is becoming increasingly popular among value-conscious and practical dog owners, especially those employing dogs for guarding or farm labor.
Despite the gradual shift towards digital in other markets, retail e-commerce may face some challenges in Morocco's dog food market. Online purchases will be less appealing due to the higher costs, such as delivery fees. Companies will have to focus on low prices to continue competing, making it even more affordable for customers while being accessible through familiar retail outlets.
Morocco Dog Food Market Growth Driver
Dog food continues to grow steadily in both volume and value, aided by sustained demand associated with the dog population. Although dogs are not as popular as cats, the population of dogs is on the rise, propelling sales. The trend maintains a healthy outlook for the category in future years, with relatively firmer growth to be anticipated during the forecast period.
Yet, the growth continues to be constrained by economic issues. Since many shoppers have tight budgets and fewer disposable incomes, pet food is frequently a rational decision based on price. In Morocco, besides, dogs are typically maintained for work purposes and not as companions, so owners are more likely to opt for economy alternatives. Consequently, value-for-money continues to be of utmost concern in buying decisions, further fueling the appeal of affordable alternatives in the marketplace.
Morocco Dog Food Market Trend
Discounting is a key tactic to aid dog food sales. With the state of the economy currently and the overall status of dogs within Moroccan homes, businesses are placing an emphasis on regular discounting to lure in consumers. Instead of charging more, producers are setting prices where they are and adjusting profit margins downward, utilizing special deals to drive increased volume buying.
This is because most Moroccan dog owners still prefer giving their dogs household leftovers rather than purchasing packaged dog food. In order to compete with this affordable option, businesses must make packaged dog food more appealing using promotional and value-based strategies. The utilization of promotions maintains the brands' presence and affordability for a price-conscious consumer base, thereby enabling them to preserve or increase their market share in the long run.
| Report Coverage | Details |
|---|---|
| Market Forecast | 2026-32 |
| USD Value 2025 | $ 35 Million |
| USD Value 2032 | $ 45 Million |
| CAGR 2026-2032 | 3.66% |
| Largest Category | Dry Dog Food segment leads with 75% market share |
| Top Drivers | Baseline Demand Supports Growth Amid Budget Sensitivities |
| Top Trends | Discounts to Drive Consumer Purchases |
| Key Players | Acitexport Petfood Unipessoal Lda, Casino Guichard-Perrachon SA, Animal Planet SA, Copag Animalerie, Avenal Petfood SA, Jessy Diffusion SA, Mars Morocco, Nestlé Maroc SA, Ipes Ibérica SA, Label'Vie SA and Others. |
Morocco Dog Food Market Segmentation Analysis
By Sales Channel
- Retail Channels
- Non-Retail Channels
The sales channel with the largest market share for the segment is retail, dominated by pet shops and superstores in 2025. These are still the top destination for buying dog food in Morocco, particularly in cities where demand for specialist pet care continues to grow. Pet shops are spreading across cities with convenience being a big draw and a host of products available that cater to the urban consumer. Supermarkets and hypermarkets also account for this segment, with the supermarkets experiencing the most growth because of their extensive range, particularly in premium and mid-priced products more sought after by higher-income groups.
Other significant channels are retail e-commerce, which keeps increasing but still accounts for a relatively smaller percentage. It is challenged by conventional channels with better prices and greater accessibility. Farm stores are also becoming popular, especially in rural and semi-rural regions, where dog owners seek value for money and convenient food for working dogs.
Top Companies in Morocco Dog Food Market
The top companies operating in the market include Acitexport Petfood Unipessoal Lda, Casino Guichard-Perrachon SA, Animal Planet SA, Copag Animalerie, Avenal Petfood SA, Jessy Diffusion SA, Mars Morocco, Nestlé Maroc SA, Ipes Ibérica SA, Label'Vie SA, etc., are the top players operating in the Morocco Dog Food Market.
Frequently Asked Questions
Related Report
1. Market Segmentation
1.1. Research Scope
1.2. Research Methodology
1.3. Definitions and Assumptions
2. Executive Summary
3. Morocco Dog Food Market Policies, Regulations, and Standards
4. Morocco Dog Food Market Dynamics
4.1. Growth Factors
4.2. Challenges
4.3. Trends
4.4. Opportunities
5. Morocco Dog Food Market Statistics, 2022-2032F
5.1. Market Size & Growth Outlook
5.1.1.By Revenues in US$ Million
5.1.2.By Quantity Sold in Kilo Tons
5.2. Market Segmentation & Growth Outlook
5.2.1.By Product
5.2.1.1. Wet Dog Food- Market Insights and Forecast 2022-2032, USD Million
5.2.1.2. Dry Dog Food- Market Insights and Forecast 2022-2032, USD Million
5.2.1.3. Treats and Mixers- Market Insights and Forecast 2022-2032, USD Million
5.2.2.By Nature
5.2.2.1. Organic- Market Insights and Forecast 2022-2032, USD Million
5.2.2.2. Monoprotein- Market Insights and Forecast 2022-2032, USD Million
5.2.2.3. Conventional- Market Insights and Forecast 2022-2032, USD Million
5.2.3.By Ingredient
5.2.3.1. Animal Derivatives- Market Insights and Forecast 2022-2032, USD Million
5.2.3.2. Plant Derivatives- Market Insights and Forecast 2022-2032, USD Million
5.2.4.By Pet Type
5.2.4.1. Kitten/Pup- Market Insights and Forecast 2022-2032, USD Million
5.2.4.2. Adult- Market Insights and Forecast 2022-2032, USD Million
5.2.4.3. Senior- Market Insights and Forecast 2022-2032, USD Million
5.2.5.By Pricing
5.2.5.1. Economy- Market Insights and Forecast 2022-2032, USD Million
5.2.5.2. Mid-Priced- Market Insights and Forecast 2022-2032, USD Million
5.2.5.3. Premium- Market Insights and Forecast 2022-2032, USD Million
5.2.6.By Packaging
5.2.6.1. Pouches- Market Insights and Forecast 2022-2032, USD Million
5.2.6.2. Bags- Market Insights and Forecast 2022-2032, USD Million
5.2.6.3. Folding Cartons- Market Insights and Forecast 2022-2032, USD Million
5.2.6.4. Tubs & Cups- Market Insights and Forecast 2022-2032, USD Million
5.2.6.5. Can- Market Insights and Forecast 2022-2032, USD Million
5.2.6.6. Bottles & Jars- Market Insights and Forecast 2022-2032, USD Million
5.2.7.By Sales Channel
5.2.7.1. Retail Channels- Market Insights and Forecast 2022-2032, USD Million
5.2.7.1.1. Retail Offline- Market Insights and Forecast 2022-2032, USD Million
5.2.7.1.2. Retail Online- Market Insights and Forecast 2022-2032, USD Million
5.2.7.2. Non-Retail Channels- Market Insights and Forecast 2022-2032, USD Million
5.2.7.2.1. Veterinary Clinics- Market Insights and Forecast 2022-2032, USD Million
5.2.8.By Competitors
5.2.8.1. Competition Characteristics
5.2.8.2. Market Share & Analysis
6. Morocco Wet Dog Food Market Statistics, 2022-2032F
6.1. Market Size & Growth Outlook
6.1.1.By Revenues in US$ Million
6.1.2.By Quantity Sold in Kilo Tons
6.2. Market Segmentation & Growth Outlook
6.2.1.By Nature- Market Insights and Forecast 2022-2032, USD Million
6.2.2.By Ingredient- Market Insights and Forecast 2022-2032, USD Million
6.2.3.By Pet Type- Market Insights and Forecast 2022-2032, USD Million
6.2.4.By Pricing- Market Insights and Forecast 2022-2032, USD Million
6.2.5.By Packaging- Market Insights and Forecast 2022-2032, USD Million
6.2.6.By Sales Channel- Market Insights and Forecast 2022-2032, USD Million
7. Morocco Dry Dog Food Market Statistics, 2022-2032F
7.1. Market Size & Growth Outlook
7.1.1.By Revenues in US$ Million
7.1.2.By Quantity Sold in Kilo Tons
7.2. Market Segmentation & Growth Outlook
7.2.1.By Nature- Market Insights and Forecast 2022-2032, USD Million
7.2.2.By Ingredient- Market Insights and Forecast 2022-2032, USD Million
7.2.3.By Pet Type- Market Insights and Forecast 2022-2032, USD Million
7.2.4.By Pricing- Market Insights and Forecast 2022-2032, USD Million
7.2.5.By Packaging- Market Insights and Forecast 2022-2032, USD Million
7.2.6.By Sales Channel- Market Insights and Forecast 2022-2032, USD Million
8. Morocco Treats and Mixers Dog Food Market Statistics, 2022-2032F
8.1. Market Size & Growth Outlook
8.1.1.By Revenues in US$ Million
8.1.2.By Quantity Sold in Kilo Tons
8.2. Market Segmentation & Growth Outlook
8.2.1.By Nature- Market Insights and Forecast 2022-2032, USD Million
8.2.2.By Ingredient- Market Insights and Forecast 2022-2032, USD Million
8.2.3.By Pet Type- Market Insights and Forecast 2022-2032, USD Million
8.2.4.By Pricing- Market Insights and Forecast 2022-2032, USD Million
8.2.5.By Packaging- Market Insights and Forecast 2022-2032, USD Million
8.2.6.By Sales Channel- Market Insights and Forecast 2022-2032, USD Million
9. Competitive Outlook
9.1. Company Profiles
9.1.1.Copag Animalerie
9.1.1.1. Business Description
9.1.1.2. Product Portfolio
9.1.1.3. Collaborations & Alliances
9.1.1.4. Recent Developments
9.1.1.5. Financial Details
9.1.1.6. Others
9.1.2.Avenal Petfood SA
9.1.2.1. Business Description
9.1.2.2. Product Portfolio
9.1.2.3. Collaborations & Alliances
9.1.2.4. Recent Developments
9.1.2.5. Financial Details
9.1.2.6. Others
9.1.3.Jessy Diffusion SA
9.1.3.1. Business Description
9.1.3.2. Product Portfolio
9.1.3.3. Collaborations & Alliances
9.1.3.4. Recent Developments
9.1.3.5. Financial Details
9.1.3.6. Others
9.1.4.Mars Morocco
9.1.4.1. Business Description
9.1.4.2. Product Portfolio
9.1.4.3. Collaborations & Alliances
9.1.4.4. Recent Developments
9.1.4.5. Financial Details
9.1.4.6. Others
9.1.5.Nestlé Maroc SA
9.1.5.1. Business Description
9.1.5.2. Product Portfolio
9.1.5.3. Collaborations & Alliances
9.1.5.4. Recent Developments
9.1.5.5. Financial Details
9.1.5.6. Others
9.1.6.Acitexport Petfood Unipessoal Lda
9.1.6.1. Business Description
9.1.6.2. Product Portfolio
9.1.6.3. Collaborations & Alliances
9.1.6.4. Recent Developments
9.1.6.5. Financial Details
9.1.6.6. Others
9.1.7.Casino Guichard-Perrachon SA
9.1.7.1. Business Description
9.1.7.2. Product Portfolio
9.1.7.3. Collaborations & Alliances
9.1.7.4. Recent Developments
9.1.7.5. Financial Details
9.1.7.6. Others
9.1.8.Animal Planet SA
9.1.8.1. Business Description
9.1.8.2. Product Portfolio
9.1.8.3. Collaborations & Alliances
9.1.8.4. Recent Developments
9.1.8.5. Financial Details
9.1.8.6. Others
9.1.9.Ipes Ibérica SA
9.1.9.1. Business Description
9.1.9.2. Product Portfolio
9.1.9.3. Collaborations & Alliances
9.1.9.4. Recent Developments
9.1.9.5. Financial Details
9.1.9.6. Others
9.1.10. Label'Vie SA
9.1.10.1. Business Description
9.1.10.2. Product Portfolio
9.1.10.3. Collaborations & Alliances
9.1.10.4. Recent Developments
9.1.10.5. Financial Details
9.1.10.6. Others
10. Disclaimer
| Segment | Sub-Segment |
|---|---|
| By Product |
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| By Nature |
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| By Ingredient |
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| By Pet Type |
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| By Pricing |
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| By Packaging |
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| By Sales Channel |
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Research Methodology
This study followed a structured approach comprising four key phases to assess the size and scope of the electro-oxidation market. The process began with thorough secondary research to collect data on the target market, related markets, and broader industry context. These findings, along with preliminary assumptions and estimates, were then validated through extensive primary research involving industry experts from across the value chain. To calculate the overall market size, both top-down and bottom-up methodologies were employed. Finally, market segmentation and data triangulation techniques were applied to refine and validate segment-level estimations.
Secondary Research
The secondary research phase involved gathering data from a wide range of credible and published sources. This step helped in identifying industry trends, defining market segmentation, and understanding the market landscape and value chain.
Sources consulted during this phase included:
- Company annual reports, investor presentations, and press releases
- Industry white papers and certified publications
- Trade directories and market-recognized databases
- Articles from authoritative authors and reputable journals
- Gold and silver standard websites
Secondary research was critical in mapping out the industry's value chain and monetary flow, identifying key market segments, understanding regional variations, and tracking significant industry developments.
Other key sources:
- Financial disclosures
- Industry associations and trade bodies
- News outlets and business magazines
- Academic journals and research studies
- Paid industry databases
Primary Research
To validate secondary data and gain deeper market insights, primary research was conducted with key stakeholders across both the supply and demand sides of the market.
On the demand side, participants included decision-makers and influencers from end-user industries—such as CIOs, CTOs, and CSOs—who provided first-hand perspectives on market needs, product usage, and future expectations.
On the supply side, interviews were conducted with manufacturers, industry associations, and institutional participants to gather insights into current offerings, product pipelines, and market challenges.
Primary interviews provided critical inputs such as:
- Market size and revenue data
- Product and service breakdowns
- Market forecasts
- Regional and application-specific trends
Stakeholders consulted included:
- Leading OEM and solution providers
- Channel and distribution partners
- End users across various applications
- Independent consultants and industry specialists
Market Size Estimation and Data Triangulation
- Identifying Key Market Participants (Secondary Research)
- Goal: To identify the major players or companies in the target market. This typically involves using publicly available data sources such as industry reports, market research publications, and financial statements of companies.
- Tools: Reports from firms like Gartner, Forrester, Euromonitor, Statista, IBISWorld, and others. Public financial statements, news articles, and press releases from top market players.
- Extracting Earnings of Key Market Participants
- Goal: To estimate the earnings generated from the product or service being analyzed. This step helps in understanding the revenue potential of each market player in a specific geography.
- Methods: Earnings data can be gathered from:
- Publicly available financial reports (for listed companies).
- Interviews and primary data sources from professionals, such as Directors, VPs, SVPs, etc. This is especially useful for understanding more nuanced, internal data that isn't publicly disclosed.
- Annual reports and investor presentations of key players.
- Data Collation and Development of a Relevant Data Model
- Goal: To collate inputs from both primary and secondary sources into a structured, data-driven model for market estimation. This model will incorporate key market KPIs and any independent variables relevant to the market.
- Key KPIs: These could include:
- Market size, growth rate, and demand drivers.
- Industry-specific metrics like market share, average revenue per customer (ARPC), or average deal size.
- External variables, such as economic growth rates, inflation rates, or commodity prices, that could affect the market.
- Data Modeling: Based on this data, the market forecasts are developed for the next 5 years. A combination of trend analysis, scenario modeling, and statistical regression might be used to generate projections.
- Scenario Analysis
- Goal: To test different assumptions and validate how sensitive the market is to changes in key variables (e.g., market demand, regulatory changes, technological disruptions).
- Types of Scenarios:
- Base Case: Based on current assumptions and historical data.
- Best-Case Scenario: Assuming favorable market conditions, regulatory environments, and technological advancements.
- Worst-Case Scenario: Accounting for adverse factors, such as economic downturns, stricter regulations, or unexpected disruptions.
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