Morocco Cat Food Market Report: Trends, Growth and Forecast (2025-2030)
By Product (Wet Cat Food, Dry Cat Food, Treats and Mixers), By Nature (Organic, Conventional), By Ingredient (Animal Derivatives, Plant Derivatives), By Pricing (Economy, Mid-Priced, Premium), By Pet Type (Kitten/Pup, Adult, Senior), By Packaging (Pouches, Bags, Folding cartons, Tubs & Cups, Can, Bottles & jars), By Sales Channel (Retail Channels, Non-Retail Channels)
- Food & Beverage
- Sep 2025
- VI0152
- 111
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Morocco Cat Food Market Statistics and Insights, 2025
- Market Size Statistics
- Cat Food in Morocco is estimated at $ 20 Million.
- The market size is expected to grow to $ 25 Million by 2030.
- Market to register a CAGR of around 3.79% during 2025-30.
- Product Shares
- Dry Cat Food grabbed market share of 70%.
- Dry Cat Food to witness a volume CAGR of around 3.69%.
- Competition
- More than 20 companies are actively engaged in producing Cat Food in Morocco.
- Top 5 companies acquired 45% of the market share.
- Acitexport Petfood - Unipessoal Lda, Label'Vie SA, B Commerce Sarl, Copag Animalerie, Jessy Diffusion SA etc., are few of the top companies.
- Sales Channel
- Retail Channels grabbed 90% of the market.
Morocco Cat Food Market Outlook
Morocco's cat food market is projected to perform well during the 2025–2030 time frame based on the increasing trend of cats being kept as domesticated pets. Cats are perceived as easy to maintain and comfortable living in urban areas, particularly by middle- and high-income families. They tend to spend money on premium food, medical care, and improved living standards, which conforms to the humanisation of pet keeping. Consequently, volume and value sales are expected to increase steadily, even in the face of continued economic pressures.
Dry food for cats will be the number one category, driven by its price sensitivity and convenience. While cat owners are prepared to spend money on their pets more than on dogs, difficult economic times see them still look for value for money. Dry food cat is a low-cost convenient solution that can't be beaten, and hence it's the most sought-after and highest-performing category to be found in the marketplace. Economy dry food, specifically, will continue to lead, with consumers seeking value.
Copag Animalerie will continue to lead with strong economy brands such as Odace, though under threat from cheaper imports and private labels. Avenal Petfood will post continued growth, increasing as a major competitor. Pet shops and supermarkets will be the leading distribution channels, with supermarket growth proving the highest due to increased products at mid- and premium levels.
Though e-commerce will gradually grow, it might find it difficult due to additional expenses such as shipping. Cat treats and mixers are still a small and underpenetrated niche, with limited distribution and a view of being prestige items. Yet, their growth potential still exists, particularly if they become more price competitive.
Morocco Cat Food Market Growth Driver
Cat food sales will continue to be robust during the forecast period due to the rising popularity of cats as pets. Volume growth is expected to remain steady, whereas value growth will undergo a consistent increase. This upbeat trend is underscored by the rising number of cats in the country, particularly in urban regions where increasingly more people are opting to keep cats as pets because they are clean animals and well-suited for domestic living.
Even with this demand, economic woes will still influence spending patterns. Economy dry cat food will be the most in-demand choice, as people seek cheaper alternatives without sacrificing too much quality. Most households will be switching to cheaper items, as is a wider trend within the pet care market overall where value for money becomes a paramount concern.
Morocco Cat Food Market Challenge
Retail online shopping is most likely to encounter difficulties in spurring higher sales, as buyers are still very price-conscious. Although individuals are more accepting of spending on cats compared to dogs, internet-based outlets tend to have additional charges such as shipping, which makes them less attractive than going to shops. Several cat owners also resort to table scraps or homemade cat foods, as they tend to be perceived as cheaper options.
With this price-sensitive culture, brands will increasingly have to provide discounts to stimulate sales. Prices are not going to be increased by manufacturers but will be kept low, even at the expense of their own profit margins. Occasional promotions and promotional prices will be central to driving volume sales during the forecast period.
Morocco Cat Food Market Opportunity
Treats and mixers remain a tiny and quite underpenetrated part of cat food, and there is potential for further expansion. Although volume development is anticipated to be moderate, value is expected to gain at a slightly faster rate. Such products are not very common on stores' shelves, and lots of consumers still see them as treats, so purchases of such goods will always seem like a luxury.
Catisfactions (Mars) is currently the category leader, followed by Carrefour's own private label. The existence of private label products ensures that these become more accessible to price-sensitive shoppers. Whether treats and mixers will ever truly transcend the perception of being non-essential is, however, a persistent challenge. With time, there is certainly potential for the space to grow, provided brands manage to change shopper perception and increase availability.
| Report Coverage | Details |
|---|---|
| Market Forecast | 2025-30 |
| USD Value 2024 | $ 20 Million |
| USD Value 2030 | $ 25 Million |
| CAGR 2025-2030 | 3.79% |
| Largest Category | Dry Cat Food segment leads with 70% market share |
| Top Drivers | Sustained Demand Despite Economic Pressures Driving the Market |
| Top Challenges | Online Retail Faces Hurdles Amid Price-Sensitive Consumers |
| Top Opportunities | Cat Treats and Mixers Offer Room for Future Growth |
| Key Players | Acitexport Petfood - Unipessoal Lda, Label'Vie SA, B Commerce Sarl, Copag Animalerie, Jessy Diffusion SA, Avenal Petfood SA, Nestlé Maroc SA, Animal Planet SA, Casino Guichard-Perrachon SA, Mars Morocco and Others. |
Morocco Cat Food Market Segmentation Analysis
The most prominent market share segment under the sales channel is retail, which is dominated by pet shops and superstores in 2025. These stores are boasting as the principal distribution channels for cat food in Morocco, courtesy of their extensive coverage and ongoing urbanization expansion. Urban consumers increasingly turn to pet shops for specialist pet care items, appreciating convenience and variety alike. Regular promotions and discounts at such outlets also make it easier for price-sensitive customers to obtain good-quality cat food.
Supermarkets are experiencing the highest distribution share growth in 2025. Supermarkets have a wider variety of cat foods on their shelves, including premium and mid-range ones that attract more affluent consumers. Convenience in one-stop shopping and wider product availability make supermarkets the choice for most. Retail e-commerce, though still having a smaller share, is slowly increasing its significance in the market as consumers seek out more convenient options to shop.
Top Companies in Morocco Cat Food Market
The top companies operating in the market include Acitexport Petfood - Unipessoal Lda, Label'Vie SA, B Commerce Sarl, Copag Animalerie, Jessy Diffusion SA, Avenal Petfood SA, Nestlé Maroc SA, Animal Planet SA, Casino Guichard-Perrachon SA, Mars Morocco, etc., are the top players operating in the Morocco Cat Food Market.
Frequently Asked Questions
Related Report
1. Market Segmentation
1.1. Research Scope
1.2. Research Methodology
1.3. Definitions and Assumptions
2. Executive Summary
3. Morocco Cat Food Market Policies, Regulations, and Standards
4. Morocco Cat Food Market Dynamics
4.1. Growth Factors
4.2. Challenges
4.3. Trends
4.4. Opportunities
5. Morocco Cat Food Market Statistics, 2020-2030F
5.1. Market Size & Growth Outlook
5.1.1.By Revenues in US$ Million
5.1.2.By Quantity Sold in Kilo Tons
5.2. Market Segmentation & Growth Outlook
5.2.1.By Product
5.2.1.1. Wet Cat Food- Market Insights and Forecast 2020-2030, USD Million
5.2.1.2. Dry Cat Food- Market Insights and Forecast 2020-2030, USD Million
5.2.1.3. Treats and Mixers- Market Insights and Forecast 2020-2030, USD Million
5.2.2.By Nature
5.2.2.1. Organic- Market Insights and Forecast 2020-2030, USD Million
5.2.2.2. Conventional- Market Insights and Forecast 2020-2030, USD Million
5.2.3.By Ingredient
5.2.3.1. Animal Derivatives- Market Insights and Forecast 2020-2030, USD Million
5.2.3.2. Plant Derivatives- Market Insights and Forecast 2020-2030, USD Million
5.2.4.By Pricing
5.2.4.1. Economy- Market Insights and Forecast 2020-2030, USD Million
5.2.4.2. Mid-Priced- Market Insights and Forecast 2020-2030, USD Million
5.2.4.3. Premium- Market Insights and Forecast 2020-2030, USD Million
5.2.5.By Pet Type
5.2.5.1. Kitten/Pup- Market Insights and Forecast 2020-2030, USD Million
5.2.5.2. Adult- Market Insights and Forecast 2020-2030, USD Million
5.2.5.3. Senior- Market Insights and Forecast 2020-2030, USD Million
5.2.6.By Packaging
5.2.6.1. Pouches- Market Insights and Forecast 2020-2030, USD Million
5.2.6.2. Bags- Market Insights and Forecast 2020-2030, USD Million
5.2.6.3. Folding cartons- Market Insights and Forecast 2020-2030, USD Million
5.2.6.4. Tubs & Cups- Market Insights and Forecast 2020-2030, USD Million
5.2.6.5. Can- Market Insights and Forecast 2020-2030, USD Million
5.2.6.6. Bottles & jars- Market Insights and Forecast 2020-2030, USD Million
5.2.7.By Sales Channel
5.2.7.1. Retail Channels- Market Insights and Forecast 2020-2030, USD Million
5.2.7.1.1. Retail Offline- Market Insights and Forecast 2020-2030, USD Million
5.2.7.1.2. Retail Online- Market Insights and Forecast 2020-2030, USD Million
5.2.7.2. Non-Retail Channels- Market Insights and Forecast 2020-2030, USD Million
5.2.7.2.1. Veterinary Clinics- Market Insights and Forecast 2020-2030, USD Million
5.2.8.By Competitors
5.2.8.1. Competition Characteristics
5.2.8.2. Market Share & Analysis
6. Morocco Wet Cat Food Market Statistics, 2020-2030F
6.1. Market Size & Growth Outlook
6.1.1.By Revenues in US$ Million
6.1.2.By Quantity Sold in Kilo Tons
6.2. Market Segmentation & Growth Outlook
6.2.1.By Nature- Market Insights and Forecast 2020-2030, USD Million
6.2.2.By Ingredient- Market Insights and Forecast 2020-2030, USD Million
6.2.3.By Pricing- Market Insights and Forecast 2020-2030, USD Million
6.2.4.By Pet Type- Market Insights and Forecast 2020-2030, USD Million
6.2.5.By Packaging- Market Insights and Forecast 2020-2030, USD Million
6.2.6.By Distribution Channel- Market Insights and Forecast 2020-2030, USD Million
7. Morocco Dry Cat Food Market Statistics, 2020-2030F
7.1. Market Size & Growth Outlook
7.1.1.By Revenues in US$ Million
7.1.2.By Quantity Sold in Kilo Tons
7.2. Market Segmentation & Growth Outlook
7.2.1.By Nature- Market Insights and Forecast 2020-2030, USD Million
7.2.2.By Ingredient- Market Insights and Forecast 2020-2030, USD Million
7.2.3.By Pricing- Market Insights and Forecast 2020-2030, USD Million
7.2.4.By Pet Type- Market Insights and Forecast 2020-2030, USD Million
7.2.5.By Packaging- Market Insights and Forecast 2020-2030, USD Million
7.2.6.By Distribution Channel- Market Insights and Forecast 2020-2030, USD Million
8. Morocco Treat and Mixer Cat Food Market Statistics, 2020-2030F
8.1. Market Size & Growth Outlook
8.1.1.By Revenues in US$ Million
8.1.2.By Quantity Sold in Kilo Tons
8.2. Market Segmentation & Growth Outlook
8.2.1.By Nature- Market Insights and Forecast 2020-2030, USD Million
8.2.2.By Ingredient- Market Insights and Forecast 2020-2030, USD Million
8.2.3.By Pricing- Market Insights and Forecast 2020-2030, USD Million
8.2.4.By Pet Type- Market Insights and Forecast 2020-2030, USD Million
8.2.5.By Packaging- Market Insights and Forecast 2020-2030, USD Million
8.2.6.By Distribution Channel- Market Insights and Forecast 2020-2030, USD Million
9. Competitive Outlook
9.1. Company Profiles
9.1.1.Copag Animalerie
9.1.1.1. Business Description
9.1.1.2. Product Portfolio
9.1.1.3. Collaborations & Alliances
9.1.1.4. Recent Developments
9.1.1.5. Financial Details
9.1.1.6. Others
9.1.2.Jessy Diffusion SA
9.1.2.1. Business Description
9.1.2.2. Product Portfolio
9.1.2.3. Collaborations & Alliances
9.1.2.4. Recent Developments
9.1.2.5. Financial Details
9.1.2.6. Others
9.1.3.Avenal Petfood SA
9.1.3.1. Business Description
9.1.3.2. Product Portfolio
9.1.3.3. Collaborations & Alliances
9.1.3.4. Recent Developments
9.1.3.5. Financial Details
9.1.3.6. Others
9.1.4.Nestlé Maroc SA
9.1.4.1. Business Description
9.1.4.2. Product Portfolio
9.1.4.3. Collaborations & Alliances
9.1.4.4. Recent Developments
9.1.4.5. Financial Details
9.1.4.6. Others
9.1.5.Animal Planet SA
9.1.5.1. Business Description
9.1.5.2. Product Portfolio
9.1.5.3. Collaborations & Alliances
9.1.5.4. Recent Developments
9.1.5.5. Financial Details
9.1.5.6. Others
9.1.6.Acitexport Petfood Unipessoal Lda
9.1.6.1. Business Description
9.1.6.2. Product Portfolio
9.1.6.3. Collaborations & Alliances
9.1.6.4. Recent Developments
9.1.6.5. Financial Details
9.1.6.6. Others
9.1.7.Label'Vie SA
9.1.7.1. Business Description
9.1.7.2. Product Portfolio
9.1.7.3. Collaborations & Alliances
9.1.7.4. Recent Developments
9.1.7.5. Financial Details
9.1.7.6. Others
9.1.8.B Commerce Sarl
9.1.8.1. Business Description
9.1.8.2. Product Portfolio
9.1.8.3. Collaborations & Alliances
9.1.8.4. Recent Developments
9.1.8.5. Financial Details
9.1.8.6. Others
9.1.9.Casino Guichard-Perrachon SA
9.1.9.1. Business Description
9.1.9.2. Product Portfolio
9.1.9.3. Collaborations & Alliances
9.1.9.4. Recent Developments
9.1.9.5. Financial Details
9.1.9.6. Others
9.1.10. Mars Morocco
9.1.10.1. Business Description
9.1.10.2. Product Portfolio
9.1.10.3. Collaborations & Alliances
9.1.10.4. Recent Developments
9.1.10.5. Financial Details
9.1.10.6. Others
10. Disclaimer
| Segment | Sub-Segment |
|---|---|
| By Product |
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| By Nature |
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| By Ingredient |
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| By Pricing |
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| By Pet Type |
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| By Packaging |
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| By Sales Channel |
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Research Methodology
This study followed a structured approach comprising four key phases to assess the size and scope of the electro-oxidation market. The process began with thorough secondary research to collect data on the target market, related markets, and broader industry context. These findings, along with preliminary assumptions and estimates, were then validated through extensive primary research involving industry experts from across the value chain. To calculate the overall market size, both top-down and bottom-up methodologies were employed. Finally, market segmentation and data triangulation techniques were applied to refine and validate segment-level estimations.
Secondary Research
The secondary research phase involved gathering data from a wide range of credible and published sources. This step helped in identifying industry trends, defining market segmentation, and understanding the market landscape and value chain.
Sources consulted during this phase included:
- Company annual reports, investor presentations, and press releases
- Industry white papers and certified publications
- Trade directories and market-recognized databases
- Articles from authoritative authors and reputable journals
- Gold and silver standard websites
Secondary research was critical in mapping out the industry's value chain and monetary flow, identifying key market segments, understanding regional variations, and tracking significant industry developments.
Other key sources:
- Financial disclosures
- Industry associations and trade bodies
- News outlets and business magazines
- Academic journals and research studies
- Paid industry databases
Primary Research
To validate secondary data and gain deeper market insights, primary research was conducted with key stakeholders across both the supply and demand sides of the market.
On the demand side, participants included decision-makers and influencers from end-user industries—such as CIOs, CTOs, and CSOs—who provided first-hand perspectives on market needs, product usage, and future expectations.
On the supply side, interviews were conducted with manufacturers, industry associations, and institutional participants to gather insights into current offerings, product pipelines, and market challenges.
Primary interviews provided critical inputs such as:
- Market size and revenue data
- Product and service breakdowns
- Market forecasts
- Regional and application-specific trends
Stakeholders consulted included:
- Leading OEM and solution providers
- Channel and distribution partners
- End users across various applications
- Independent consultants and industry specialists
Market Size Estimation and Data Triangulation
- Identifying Key Market Participants (Secondary Research)
- Goal: To identify the major players or companies in the target market. This typically involves using publicly available data sources such as industry reports, market research publications, and financial statements of companies.
- Tools: Reports from firms like Gartner, Forrester, Euromonitor, Statista, IBISWorld, and others. Public financial statements, news articles, and press releases from top market players.
- Extracting Earnings of Key Market Participants
- Goal: To estimate the earnings generated from the product or service being analyzed. This step helps in understanding the revenue potential of each market player in a specific geography.
- Methods: Earnings data can be gathered from:
- Publicly available financial reports (for listed companies).
- Interviews and primary data sources from professionals, such as Directors, VPs, SVPs, etc. This is especially useful for understanding more nuanced, internal data that isn't publicly disclosed.
- Annual reports and investor presentations of key players.
- Data Collation and Development of a Relevant Data Model
- Goal: To collate inputs from both primary and secondary sources into a structured, data-driven model for market estimation. This model will incorporate key market KPIs and any independent variables relevant to the market.
- Key KPIs: These could include:
- Market size, growth rate, and demand drivers.
- Industry-specific metrics like market share, average revenue per customer (ARPC), or average deal size.
- External variables, such as economic growth rates, inflation rates, or commodity prices, that could affect the market.
- Data Modeling: Based on this data, the market forecasts are developed for the next 5 years. A combination of trend analysis, scenario modeling, and statistical regression might be used to generate projections.
- Scenario Analysis
- Goal: To test different assumptions and validate how sensitive the market is to changes in key variables (e.g., market demand, regulatory changes, technological disruptions).
- Types of Scenarios:
- Base Case: Based on current assumptions and historical data.
- Best-Case Scenario: Assuming favorable market conditions, regulatory environments, and technological advancements.
- Worst-Case Scenario: Accounting for adverse factors, such as economic downturns, stricter regulations, or unexpected disruptions.
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