Mexico Menstrual Care Market Report: Trends, Growth and Forecast (2026-2032)
By Product Type (Pantyliners, Tampons (Applicator Tampons, Digital Tampons), Towels (Standard Towels (Standard Towels with Wings, Standard Towels Without Wings), Slim/Thin/Ultra-Thin Towels (Slim/Thin/Ultra-Thin Towels with Wings, Slim/Thin/Ultra-Thin Towels Without Wings)), Intimate Wipes, Menstrual Cups, Period Underwear), By Nature (Disposable, Reusable), By Age Group (Up to 18 Years, 19-30 Years, 31-40 Years, 40 Years and Above), By Sales Channel (Retail Offline, Retail Online)
- FMCG
- Feb 2026
- VI0889
- 115
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Mexico Menstrual Care Market Statistics and Insights, 2026
- Market Size Statistics
- Menstrual care in Mexico is estimated at USD 460 million in 2025.
- The market size is expected to grow to USD 525 million by 2032.
- Market to register a cagr of around 1.91% during 2026-32.
- Product Type Shares
- Towels grabbed market share of 55%.
- Competition
- More than 5 companies are actively engaged in producing menstrual care in Mexico.
- Top 5 companies acquired around 95% of the market share.
- Grupo PI Mabe SA de CV; SCA Consumidor México SA de CV; Procter & Gamble de México SA de CV; Essity AB; Kimberly-Clark de México SAB de CV etc., are few of the top companies.
- Sales Channel
- Retail offline grabbed 80% of the market.
Mexico Menstrual Care Market Outlook
The Mexico menstrual care market is projected to increase consistently between 2026 and 2032, with a value around 460 million dollars in 2025, which is projected to rise to 525 million dollars in 2032, with a CAGR of about 1.91%. The increasing female population between the ages of 12 and 54 and the slow price changes in products will facilitate growth. The growing awareness of menstrual health, coupled with government and non-government efforts, is expected to result in a more educated end-user population, which will open the market to both traditional and new menstrual care products.
Towels are the biggest product category with 55% market share but there is a clear trend towards slim/thin/ultra-thin towels, particularly with wings. Their preference is due to their comfort, discretion, and greater protection, whereas standard towels are growing at a slower pace. Tampons and pantyliners will be projected to experience higher current value growth, as end-users will demand more discrete and convenient products. The adoption of these categories will also be supported by high-quality materials and enhanced product features.
Distribution is dominated by retail offline channels, which occupy 80% of the market. The main point of purchase is still discounters, supermarkets, and hypermarkets because of convenience, promotions, and instant availability of products. Small shops and local grocers are expanding with a low base, and retail online is a potential but not yet developed channel. Firms that capitalize on digital marketing, social media campaigns, and subscription services may access younger, technologically advanced, and eco-conscious end-users.
The future of the market will be determined by sustainability and product innovation. Reusable menstrual products and other chemical-free and eco-friendly options are likely to become popular. Businesses that provide low-cost, convenient, and sustainable solutions will be in a good position to win the end-user preference and meet the changing social and environmental demands.
Mexico Menstrual Care Market Growth DriverPopulation Growth and end user Awareness Drive Product Demand
The Mexico Menstrual Care Market is advantaged by the growth of the female population aged 12-54 that represented about 28.5 million women in 2023, thus creating demand of menstrual care products. The increasing consciousness of hygiene and comfort, as well as the slow rise in prices, is a factor in the present rise in market value.
Winged slim, thin and ultra-thin towels have become popular because end-users focus on discrete, comfortable and high quality products. The Secretaria de Salud has supported government health campaigns on menstrual hygiene and education that have raised awareness on menstruation and the use of safer and more convenient products. These programs contribute to the development of both towels and other menstrual care products, such as tampons and pantyliners.
Mexico Menstrual Care Market TrendPreference for Comfort, Discretion, and Premium Products
The maxico end-user tastes are changing to products that offer comfort, discretion, and value. Winged slim, thin, and ultra-thin towels are gaining more and more advantages over the standard towels in terms of volume and value growth. Personal care products constitute 7.8% of total household spending, which highlights the high priority of end-users to hygiene and associated products.
There is a trend towards premium lines using softer materials or natural fibers, especially among younger end-users and urban populations. Brand awareness and government initiatives promote informed choice, promoting the use of tampons and environmentally friendly options in cities. This promotes slow diversification and innovation in the menstrual care market.
Mexico Menstrual Care Market OpportunityDigital Retail, Sustainability, and Education to Expand Market
The Mexico menstrual care market has a growth opportunity in retail online, environmentally friendly products, and educational campaigns. In 2023, the internet penetration in urban households was 85%, which indicates the possibility of online sales, subscription services, and targeted digital marketing campaigns. End-users who are younger and environmentally conscious will probably embrace organic and reusable products provided convenience and affordability are considered.
Environmentally friendly options such as menstrual cups and reusable pads can solve environmental issues and increase access to lower-income end-users. The government-funded programs that encourage menstrual health education, especially in schools, are likely to boost the demand of high-quality, discreet, and sustainable products. These will give the brands an avenue to establish loyalty and spur long-term market expansion.
Mexico Menstrual Care Market Segmentation Analysis
By Product Type
- Pantyliners
- Tampons
- Towels
- Intimate Wipes
- Menstrual Cups
- Period Underwear
The segment with the highest share under the product type is Towels, holding around 55% of the market. Standard towels continue to dominate due to their affordability, reliability, and broad end user acceptance. Within towels, products with wings are preferred for additional security and comfort. Meanwhile, slim, thin, and ultra-thin towels are showing stronger value growth than standard towels, reflecting the growing end user preference for discreet and comfortable products suitable for active lifestyles.
Other categories such as tampons and pantyliners are gradually gaining traction, with tampons recording the highest growth in 2024. Brands like Saba, Kotex, and Tampax are leading the market, leveraging strong promotions, influencer collaborations, and social media campaigns. The trend towards more comfortable, discreet, and value-for-money options is expected to continue, supporting the expansion of alternative product types alongside towels.
By Sales Channel
- Retail Offline
- Retail Online
The segment with highest market share under sales channel, is the Retail Offline channel, which has a share of approximately 80%. Supermarkets, hypermarkets, and discounters continue to be the leading saleschannels, offering the benefits of convenience, competitive prices, as well as value-added sales proposition such as bonus packs. Among these, discounters have the largest share, followed closely by hypermarkets and supermarkets, as they tend to buy sanitary products together with grocery products.
Smaller formats, including neighborhood grocery stores and convenience stores, are emerging from a smaller base, whereas retail online exhibits moderate but gradually increasing potential. Online platforms provide scope for environmentally responsible products, subscription services, and younger, technology-friendly end user. Notwithstanding the increasing use of online platforms, off-line retail remains the dominant mode due to ease, instant availability, and widespread usage in Mexico among end-users.
List of Companies Covered in Mexico Menstrual Care Market
The companies listed below are highly influential in the Mexico menstrual care market, with a significant market share and a strong impact on industry developments.
- Grupo PI Mabe SA de CV
- SCA Consumidor México SA de CV
- Procter & Gamble de México SA de CV
- Essity AB
- Kimberly-Clark de México SAB de CV
- Procter & Gamble de México SA de CV
- Softys Mexico SA de CV
- Bronceadores Supremos SA de CV
Frequently Asked Questions
Related Report
1. Market Segmentation
1.1. Research Scope
1.2. Research Methodology
1.3. Definitions and Assumptions
2. Executive Summary
3. Mexico Menstrual Care Market Policies, Regulations, and Standards
4. Mexico Menstrual Care Market Dynamics
4.1. Growth Factors
4.2. Challenges
4.3. Trends
4.4. Opportunities
5. Mexico Menstrual Care Market Statistics, 2022-2032F
5.1. Market Size & Growth Outlook
5.1.1.By Revenues in USD Million
5.2. Market Segmentation & Growth Outlook
5.2.1.By Product Type
5.2.1.1. Pantyliners- Market Insights and Forecast 2022-2032, USD Million
5.2.1.2. Tampons- Market Insights and Forecast 2022-2032, USD Million
5.2.1.2.1. Applicator Tampons- Market Insights and Forecast 2022-2032, USD Million
5.2.1.2.2. Digital Tampons- Market Insights and Forecast 2022-2032, USD Million
5.2.1.3. Towels- Market Insights and Forecast 2022-2032, USD Million
5.2.1.3.1. Standard Towels- Market Insights and Forecast 2022-2032, USD Million
5.2.1.3.1.1. Standard Towels with Wings- Market Insights and Forecast 2022-2032, USD Million
5.2.1.3.1.2. Standard Towels Without Wings- Market Insights and Forecast 2022-2032, USD Million
5.2.1.3.2. Slim/Thin/Ultra-Thin Towels- Market Insights and Forecast 2022-2032, USD Million
5.2.1.3.2.1. Slim/Thin/Ultra-Thin Towels with Wings- Market Insights and Forecast 2022-2032, USD Million
5.2.1.3.2.2. Slim/Thin/Ultra-Thin Towels Without Wings- Market Insights and Forecast 2022-2032, USD Million
5.2.1.4. Intimate Wipes- Market Insights and Forecast 2022-2032, USD Million
5.2.1.5. Menstrual Cups- Market Insights and Forecast 2022-2032, USD Million
5.2.1.6. Period Underwear- Market Insights and Forecast 2022-2032, USD Million
5.2.2.By Nature
5.2.2.1. Disposable- Market Insights and Forecast 2022-2032, USD Million
5.2.2.2. Reusable- Market Insights and Forecast 2022-2032, USD Million
5.2.3.By Age Group
5.2.3.1. Up to 18 Years- Market Insights and Forecast 2022-2032, USD Million
5.2.3.2. 19-30 Years- Market Insights and Forecast 2022-2032, USD Million
5.2.3.3. 31-40 Years- Market Insights and Forecast 2022-2032, USD Million
5.2.3.4. 40 Years and Above- Market Insights and Forecast 2022-2032, USD Million
5.2.4.By Sales Channel
5.2.4.1. Retail Offline- Market Insights and Forecast 2022-2032, USD Million
5.2.4.2. Retail Online- Market Insights and Forecast 2022-2032, USD Million
5.2.5.By Competitors
5.2.5.1. Competition Characteristics
5.2.5.2. Market Share & Analysis
6. Mexico Pantyliners Menstrual Care Market Statistics, 2022-2032
6.1. Market Size & Growth Outlook
6.1.1.By Revenues in USD Million
6.2. Market Segmentation & Growth Outlook
6.2.1.By Nature- Market Insights and Forecast 2022-2032, USD Million
6.2.2.By Age Group- Market Insights and Forecast 2022-2032, USD Million
6.2.3.By Sales Channel- Market Insights and Forecast 2022-2032, USD Million
7. Mexico Tampons Menstrual Care Market Statistics, 2022-2032
7.1. Market Size & Growth Outlook
7.1.1.By Revenues in USD Million
7.2. Market Segmentation & Growth Outlook
7.2.1.By Product Type- Market Insights and Forecast 2022-2032, USD Million
7.2.2.By Nature- Market Insights and Forecast 2022-2032, USD Million
7.2.3.By Age Group- Market Insights and Forecast 2022-2032, USD Million
7.2.4.By Sales Channel- Market Insights and Forecast 2022-2032, USD Million
8. Mexico Towels Menstrual Care Market Statistics, 2022-2032
8.1. Market Size & Growth Outlook
8.1.1.By Revenues in USD Million
8.2. Market Segmentation & Growth Outlook
8.2.1.By Product Type- Market Insights and Forecast 2022-2032, USD Million
8.2.2.By Nature- Market Insights and Forecast 2022-2032, USD Million
8.2.3.By Age Group- Market Insights and Forecast 2022-2032, USD Million
8.2.4.By Sales Channel- Market Insights and Forecast 2022-2032, USD Million
9. Mexico Intimate Wipes Market Statistics, 2022-2032
9.1. Market Size & Growth Outlook
9.1.1.By Revenues in USD Million
9.2. Market Segmentation & Growth Outlook
9.2.1.By Nature- Market Insights and Forecast 2022-2032, USD Million
9.2.2.By Age Group- Market Insights and Forecast 2022-2032, USD Million
9.2.3.By Sales Channel- Market Insights and Forecast 2022-2032, USD Million
10. Mexico Menstrual Cups Menstrual Care Market Statistics, 2022-2032
10.1. Market Size & Growth Outlook
10.1.1. By Revenues in USD Million
10.2. Market Segmentation & Growth Outlook
10.2.1. By Nature- Market Insights and Forecast 2022-2032, USD Million
10.2.2. By Age Group- Market Insights and Forecast 2022-2032, USD Million
10.2.3. By Sales Channel- Market Insights and Forecast 2022-2032, USD Million
11. Mexico Period Underwear Menstrual Care Market Statistics, 2022-2032
11.1. Market Size & Growth Outlook
11.1.1. By Revenues in USD Million
11.2. Market Segmentation & Growth Outlook
11.2.1. By Nature- Market Insights and Forecast 2022-2032, USD Million
11.2.2. By Age Group- Market Insights and Forecast 2022-2032, USD Million
11.2.3. By Sales Channel- Market Insights and Forecast 2022-2032, USD Million
12. Competitive Outlook
12.1. Company Profiles
12.1.1. Essity AB
12.1.1.1. Business Description
12.1.1.2. Product Portfolio
12.1.1.3. Collaborations & Alliances
12.1.1.4. Recent Developments
12.1.1.5. Financial Details
12.1.1.6. Others
12.1.2. Kimberly-Clark de México SAB de CV
12.1.2.1. Business Description
12.1.2.2. Product Portfolio
12.1.2.3. Collaborations & Alliances
12.1.2.4. Recent Developments
12.1.2.5. Financial Details
12.1.2.6. Others
12.1.3. Procter & Gamble de México SA de CV
12.1.3.1. Business Description
12.1.3.2. Product Portfolio
12.1.3.3. Collaborations & Alliances
12.1.3.4. Recent Developments
12.1.3.5. Financial Details
12.1.3.6. Others
12.1.4. Softys Mexico SA de CV
12.1.4.1. Business Description
12.1.4.2. Product Portfolio
12.1.4.3. Collaborations & Alliances
12.1.4.4. Recent Developments
12.1.4.5. Financial Details
12.1.4.6. Others
12.1.5. Bronceadores Supremos SA de CV
12.1.5.1. Business Description
12.1.5.2. Product Portfolio
12.1.5.3. Collaborations & Alliances
12.1.5.4. Recent Developments
12.1.5.5. Financial Details
12.1.5.6. Others
12.1.6. Grupo PI Mabe SA de CV
12.1.6.1. Business Description
12.1.6.2. Product Portfolio
12.1.6.3. Collaborations & Alliances
12.1.6.4. Recent Developments
12.1.6.5. Financial Details
12.1.6.6. Others
12.1.7. SCA Consumidor México SA de CV
12.1.7.1. Business Description
12.1.7.2. Product Portfolio
12.1.7.3. Collaborations & Alliances
12.1.7.4. Recent Developments
12.1.7.5. Financial Details
12.1.7.6. Others
13. Disclaimer
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Research Methodology
This study followed a structured approach comprising four key phases to assess the size and scope of the electro-oxidation market. The process began with thorough secondary research to collect data on the target market, related markets, and broader industry context. These findings, along with preliminary assumptions and estimates, were then validated through extensive primary research involving industry experts from across the value chain. To calculate the overall market size, both top-down and bottom-up methodologies were employed. Finally, market segmentation and data triangulation techniques were applied to refine and validate segment-level estimations.
Secondary Research
The secondary research phase involved gathering data from a wide range of credible and published sources. This step helped in identifying industry trends, defining market segmentation, and understanding the market landscape and value chain.
Sources consulted during this phase included:
- Company annual reports, investor presentations, and press releases
- Industry white papers and certified publications
- Trade directories and market-recognized databases
- Articles from authoritative authors and reputable journals
- Gold and silver standard websites
Secondary research was critical in mapping out the industry's value chain and monetary flow, identifying key market segments, understanding regional variations, and tracking significant industry developments.
Other key sources:
- Financial disclosures
- Industry associations and trade bodies
- News outlets and business magazines
- Academic journals and research studies
- Paid industry databases
Primary Research
To validate secondary data and gain deeper market insights, primary research was conducted with key stakeholders across both the supply and demand sides of the market.
On the demand side, participants included decision-makers and influencers from end-user industries—such as CIOs, CTOs, and CSOs—who provided first-hand perspectives on market needs, product usage, and future expectations.
On the supply side, interviews were conducted with manufacturers, industry associations, and institutional participants to gather insights into current offerings, product pipelines, and market challenges.
Primary interviews provided critical inputs such as:
- Market size and revenue data
- Product and service breakdowns
- Market forecasts
- Regional and application-specific trends
Stakeholders consulted included:
- Leading OEM and solution providers
- Channel and distribution partners
- End users across various applications
- Independent consultants and industry specialists
Market Size Estimation and Data Triangulation
- Identifying Key Market Participants (Secondary Research)
- Goal: To identify the major players or companies in the target market. This typically involves using publicly available data sources such as industry reports, market research publications, and financial statements of companies.
- Tools: Reports from firms like Gartner, Forrester, Euromonitor, Statista, IBISWorld, and others. Public financial statements, news articles, and press releases from top market players.
- Extracting Earnings of Key Market Participants
- Goal: To estimate the earnings generated from the product or service being analyzed. This step helps in understanding the revenue potential of each market player in a specific geography.
- Methods: Earnings data can be gathered from:
- Publicly available financial reports (for listed companies).
- Interviews and primary data sources from professionals, such as Directors, VPs, SVPs, etc. This is especially useful for understanding more nuanced, internal data that isn't publicly disclosed.
- Annual reports and investor presentations of key players.
- Data Collation and Development of a Relevant Data Model
- Goal: To collate inputs from both primary and secondary sources into a structured, data-driven model for market estimation. This model will incorporate key market KPIs and any independent variables relevant to the market.
- Key KPIs: These could include:
- Market size, growth rate, and demand drivers.
- Industry-specific metrics like market share, average revenue per customer (ARPC), or average deal size.
- External variables, such as economic growth rates, inflation rates, or commodity prices, that could affect the market.
- Data Modeling: Based on this data, the market forecasts are developed for the next 5 years. A combination of trend analysis, scenario modeling, and statistical regression might be used to generate projections.
- Scenario Analysis
- Goal: To test different assumptions and validate how sensitive the market is to changes in key variables (e.g., market demand, regulatory changes, technological disruptions).
- Types of Scenarios:
- Base Case: Based on current assumptions and historical data.
- Best-Case Scenario: Assuming favorable market conditions, regulatory environments, and technological advancements.
- Worst-Case Scenario: Accounting for adverse factors, such as economic downturns, stricter regulations, or unexpected disruptions.
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