Mexico Energy Drink Market Report: Trends, Growth and Forecast (2025-2030)
By Product Type (Alcoholic, Non-Alcoholic), By Consumption (Drinks, Shots, Mixers), By Nature (Conventional, Natural/Organic), By Flavour (Flavoured, Unflavoured), By Packaging (Bottles, Metal Cans, Pouches, Others), By Packaging Size (Small, Medium, Large), By End User (Teenagers, Adults, Geriatric), By Sales Channel (On-Trade, Off-Trade)
- Food & Beverage
- Nov 2025
- VI0087
- 114
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Mexico Energy Drink Market Statistics, 2025
- Market Size Statistics
- Energy Drink in Mexico is estimated at $ 1.07 Billion.
- The market size is expected to grow to $ 1.34 Billion by 2030.
- Market to register a CAGR of around 3.82% during 2025-30.
- Product Shares
- Non Alcoholic Energy Drinks grabbed market share of 95%.
- Non Alcoholic Energy Drinks to witness a volume CAGR of around 3.73%.
- Competition
- More than 10 companies are actively engaged in producing Energy Drink in Mexico.
- Top 5 companies acquired 85% of the market share.
- Coca-Cola Mexico, Pepsi-Cola Mexicana SA de CV, Casa Cuervo SA de CV, Qualamex SA de CV, Comercializadora Eloro SA de CV etc., are few of the top companies.
- Sales Channel
- Off-Trade grabbed 70% of the market.
Mexico Energy Drink Market Outlook
The Mexican energy drinks sector is anticipated to experience sustained off-trade and on-trade volume growth between 2025 and 2030. The sector will benefit from busy lives, particularly for young adults, who demand easily available drinks for studying, working, gaming, and socializing. Expansion of distribution channels for energy drinks and intense price promotions have extended the category's reach, keeping consumption interest stable and driving volume.
In 2024, bigger beverage cans, like 473ml sizes, grew prevalent even among premium companies like Red Bull and Boost. The trend is likely to persist with brands fighting on volume as well as price. But this might slow down the rate of value growth owing to deep discounts. Smaller ones (235ml to 335ml) continue to exist in the market to provide diversity despite the popularity of large formats.
Innovation will continue to be a major growth driver. Brands such as Volt introduced new functional products with ingredients including collagen, aloe vera, L-Carnitine, and vitamins targeting specific consumer groups such as gamers. Limited editions with seasonal themes, cultural icons, or celebrity collaborations will continue to entice customers and reinvigorate consumer interest.
In the future, regulatory developments can be a challenge. The government is paying greater attention to health and nutrition, and ingredients such as high fructose syrup and artificial coloring can face criticism. Moreover, growing threats from other fortified beverages like sports drinks, RTD teas, and functional juices, coupled with economic issues and changing health trends, can restrict overall growth potential of energy drinks.
Mexico Energy Drink Market Growth Driver
Increasing demand for functional beverages is driving the rising popularity of energy drinks, particularly among Mexican young adults. Busy lifestyles become increasingly mainstream, customers are in search of quick and inexpensive beverages that provide energy levels throughout the day. Such beverages are usually consumed during activities like studying, working, sports, gaming, or parties, which fits into the lifestyle of active people on a daily basis.
The extensive availability of energy drinks in different distribution channels and intense competition among brands have increased the accessibility of the category. Price promotions and discounts were major contributors to driving sales in 2024. As this remains, the popularity of energy drinks is expected to stay firm, particularly among young consumers seeking products with matching lifestyles and unique functional benefits.
Mexico Energy Drink Market Challenge
The increasing innovation in other soft drinks segments is most likely to become a major challenge for energy drinks over the next few years. Segments such as sports drinks, RTD tea, and juice are increasingly being fortified and positioned for functionality and appealing to health-conscious consumers. Other alternatives, including hot drinks or supplements, also deliver a boost in energy, taking away from the unique appeal of energy drinks. These alternatives are becoming increasingly popular and can divert consumer choice away from energy drinks.
Also, poorer economic performance within the country could encourage consumers to cut back on spending. As energy drinks are considered non-essential, they could be among the first to be cut back from family expenditure. The battle for consumption occasion is likely to increase, particularly since beverages such as juice and flavoured bottled water are perceived to be more natural and healthier, thus impacting energy drinks sales.
Mexico Energy Drink Market Opportunity
Yearly new products are anticipated in Mexico's energy drinks market in the next few years as companies keep investigating various flavors and positioning options. Cross-promotions with celebrities or athletes are poised to pick up momentum, while functionality will continue to be an area of interest for producers. Energy drinks offer the possibility of adding particular ingredients and fortification, as they already are considered industrialised beverages. In contrast to juice or tea, expected to be more natural, energy drinks are generally accepted as functional and performance-based.
Some recent developments have seen several new products introduced by Volt, including Volt Pink with collagen and aloe vera, and Volt Gamer with L-Carnitine, caffeine, choline, and vitamins A, B, and E. These are sold directly to the gamer via specialized digital channels. Limited editions have also become popular—Red Bull released a winter edition with wild blackberry and cherry, while Volt did themed cans for Day of the Dead and Real Madrid. Amper also did a special edition with Mexican artist Babo.
| Report Coverage | Details |
|---|---|
| Market Forecast | 2025-30 |
| USD Value 2024 | $ 1.07 Billion |
| USD Value 2030 | $ 1.34 Billion |
| CAGR 2025-2030 | 3.82% |
| Largest Category | Non Alcoholic Energy Drinks segment leads with 95% market share |
| Top Drivers | Rising Demand from Young Adults with Fast-Paced Lifestyles |
| Top Challenges | Mounting Pressure from Functional Alternatives and Healthier Beverages to Limit Market Growth |
| Top Opportunities | Rising Focus on Functional Ingredients & Themed Launches |
| Key Players | Coca-Cola Mexico, Pepsi-Cola Mexicana SA de CV, Casa Cuervo SA de CV, Qualamex SA de CV, Comercializadora Eloro SA de CV, Ajemex SA de CV, Red Bull S de RL de CV, Taisho Pharmaceutical Holdings Co Ltd, Monster Beverage Corp, Prime Hydration, LLC and Others. |
Mexico Energy Drink Market Segmentation Analysis
The largest market share among the packaging size segments in the Mexico Energy Drinks Market is the segment of large packaging size. The supply of energy drinks in 2024 moved towards bigger metal drink cans of 473ml, which became increasingly popular among consumers. Even high-end brands such as Boost and Red Bull have picked up this form. These large formats tempt shoppers with increased volume at competitive prices, such as heavy discounts and bundle deals like "two-for-the-price-of-one-and-a-half" and up to 30% off. But this price rivalry is anticipated to influence the off-trade current value growth rate, which will decelerate for the third consecutive year.
Parallel to this trend, business firms are aggressively diversifying their product offerings to maintain their edge in the competitive market. Although big packs remain the most popular, variations from 235ml to 335ml also exist to suit different consumer needs and occasions.
Top Companies in Mexico Energy Drink Market
The top companies operating in the market include Coca-Cola Mexico, Pepsi-Cola Mexicana SA de CV, Casa Cuervo SA de CV, Qualamex SA de CV, Comercializadora Eloro SA de CV, Ajemex SA de CV, Red Bull S de RL de CV, Taisho Pharmaceutical Holdings Co Ltd, Monster Beverage Corp, Prime Hydration, LLC, etc., are the top players operating in the Mexico Energy Drink Market.
Frequently Asked Questions
Related Report
1. Market Segmentation
1.1. Research Scope
1.2. Research Methodology
1.3. Definitions and Assumptions
2. Executive Summary
3. Mexico Energy Drinks Market Policies, Regulations, and Standards
4. Mexico Energy Drinks Market Dynamics
4.1. Growth Factors
4.2. Challenges
4.3. Trends
4.4. Opportunities
5. Mexico Energy Drinks Market Statistics, 2020-2030F
5.1. Market Size & Growth Outlook
5.1.1.By Revenues in US$ Million
5.1.2.By Quantity Sold (Million Liters)
5.2. Market Segmentation & Growth Outlook
5.2.1.By Product Type
5.2.1.1. Alcoholic- Market Insights and Forecast 2020-2030, USD Million
5.2.1.2. Non-Alcoholic- Market Insights and Forecast 2020-2030, USD Million
5.2.2.By Consumption
5.2.2.1. Drinks- Market Insights and Forecast 2020-2030, USD Million
5.2.2.2. Shots- Market Insights and Forecast 2020-2030, USD Million
5.2.2.3. Mixers- Market Insights and Forecast 2020-2030, USD Million
5.2.3.By Nature
5.2.3.1. Conventional- Market Insights and Forecast 2020-2030, USD Million
5.2.3.2. Natural/Organic- Market Insights and Forecast 2020-2030, USD Million
5.2.4.By Flavour
5.2.4.1. Flavoured- Market Insights and Forecast 2020-2030, USD Million
5.2.4.2. Unflavoured- Market Insights and Forecast 2020-2030, USD Million
5.2.5.By Packaging
5.2.5.1. Bottles- Market Insights and Forecast 2020-2030, USD Million
5.2.5.1.1. PET Bottles- Market Insights and Forecast 2020-2030, USD Million
5.2.5.1.2. Glass Bottles- Market Insights and Forecast 2020-2030, USD Million
5.2.5.2. Metal Cans- Market Insights and Forecast 2020-2030, USD Million
5.2.5.3. Pouches- Market Insights and Forecast 2020-2030, USD Million
5.2.5.4. Others- Market Insights and Forecast 2020-2030, USD Million
5.2.6.By Packaging Size
5.2.6.1. Small- Market Insights and Forecast 2020-2030, USD Million
5.2.6.2. Medium- Market Insights and Forecast 2020-2030, USD Million
5.2.6.3. Large- Market Insights and Forecast 2020-2030, USD Million
5.2.7.By End User
5.2.7.1. Teenagers- Market Insights and Forecast 2020-2030, USD Million
5.2.7.2. Adults- Market Insights and Forecast 2020-2030, USD Million
5.2.7.3. Geriatric- Market Insights and Forecast 2020-2030, USD Million
5.2.8.By Sales Channel
5.2.8.1. On-Trade- Market Insights and Forecast 2020-2030, USD Million
5.2.8.2. Off-Trade- Market Insights and Forecast 2020-2030, USD Million
5.2.9.By Competitors
5.2.9.1. Competition Characteristics
5.2.9.2. Market Share & Analysis
6. Mexico Alcoholic Energy Drinks Market Outlook, 2020-2030F
6.1. Market Size & Growth Outlook
6.1.1.By Revenues in US$ Million
6.1.2.By Quantity Sold (Million Liters)
6.2. Market Segmentation & Growth Outlook
6.2.1.By Consumption- Market Insights and Forecast 2020-2030, USD Million
6.2.2.By Nature- Market Insights and Forecast 2020-2030, USD Million
6.2.3.By Flavour- Market Insights and Forecast 2020-2030, USD Million
6.2.4.By Packaging- Market Insights and Forecast 2020-2030, USD Million
6.2.5.By Packaging Size- Market Insights and Forecast 2020-2030, USD Million
6.2.6.By End Users- Market Insights and Forecast 2020-2030, USD Million
6.2.7.By Sales Channel- Market Insights and Forecast 2020-2030, USD Million
7. Mexico Non-Alcoholic Energy Drinks Market Outlook, 2020-2030F
7.1. Market Size & Growth Outlook
7.1.1.By Revenues in US$ Million
7.1.2.By Quantity Sold (Million Liters)
7.2. Market Segmentation & Growth Outlook
7.2.1.By Consumption- Market Insights and Forecast 2020-2030, USD Million
7.2.2.By Nature- Market Insights and Forecast 2020-2030, USD Million
7.2.3.By Flavour- Market Insights and Forecast 2020-2030, USD Million
7.2.4.By Packaging- Market Insights and Forecast 2020-2030, USD Million
7.2.5.By Packaging Size- Market Insights and Forecast 2020-2030, USD Million
7.2.6.By End Users- Market Insights and Forecast 2020-2030, USD Million
7.2.7.By Sales Channel- Market Insights and Forecast 2020-2030, USD Million
8. Competitive Outlook
8.1. Company Profiles
8.1.1.Qualamex SA de CV
8.1.1.1. Business Description
8.1.1.2. Product Portfolio
8.1.1.3. Collaborations & Alliances
8.1.1.4. Recent Developments
8.1.1.5. Financial Details
8.1.1.6. Others
8.1.2.Comercializadora Eloro SA de CV
8.1.2.1. Business Description
8.1.2.2. Product Portfolio
8.1.2.3. Collaborations & Alliances
8.1.2.4. Recent Developments
8.1.2.5. Financial Details
8.1.2.6. Others
8.1.3.Ajemex SA de CV
8.1.3.1. Business Description
8.1.3.2. Product Portfolio
8.1.3.3. Collaborations & Alliances
8.1.3.4. Recent Developments
8.1.3.5. Financial Details
8.1.3.6. Others
8.1.4.Red Bull S de RL de CV
8.1.4.1. Business Description
8.1.4.2. Product Portfolio
8.1.4.3. Collaborations & Alliances
8.1.4.4. Recent Developments
8.1.4.5. Financial Details
8.1.4.6. Others
8.1.5.Coca-Cola Mexico
8.1.5.1. Business Description
8.1.5.2. Product Portfolio
8.1.5.3. Collaborations & Alliances
8.1.5.4. Recent Developments
8.1.5.5. Financial Details
8.1.5.6. Others
8.1.6.Pepsi-Cola Mexicana SA de CV
8.1.6.1. Business Description
8.1.6.2. Product Portfolio
8.1.6.3. Collaborations & Alliances
8.1.6.4. Recent Developments
8.1.6.5. Financial Details
8.1.6.6. Others
8.1.7.Casa Cuervo SA de CV
8.1.7.1. Business Description
8.1.7.2. Product Portfolio
8.1.7.3. Collaborations & Alliances
8.1.7.4. Recent Developments
8.1.7.5. Financial Details
8.1.7.6. Others
8.1.8.Taisho Pharmaceutical Holdings Co Ltd
8.1.8.1. Business Description
8.1.8.2. Product Portfolio
8.1.8.3. Collaborations & Alliances
8.1.8.4. Recent Developments
8.1.8.5. Financial Details
8.1.8.6. Others
8.1.9.Monster Beverage Corp
8.1.9.1. Business Description
8.1.9.2. Product Portfolio
8.1.9.3. Collaborations & Alliances
8.1.9.4. Recent Developments
8.1.9.5. Financial Details
8.1.9.6. Others
8.1.10. Prime Hydration, LLC
8.1.10.1. Business Description
8.1.10.2. Product Portfolio
8.1.10.3. Collaborations & Alliances
8.1.10.4. Recent Developments
8.1.10.5. Financial Details
8.1.10.6. Others
9. Disclaimer
| Segment | Sub-Segment |
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| By Product Type |
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| By Consumption |
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| By Nature |
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| By Flavour |
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| By Packaging |
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| By Packaging Size |
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| By End User |
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| By Sales Channel |
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Research Methodology
This study followed a structured approach comprising four key phases to assess the size and scope of the electro-oxidation market. The process began with thorough secondary research to collect data on the target market, related markets, and broader industry context. These findings, along with preliminary assumptions and estimates, were then validated through extensive primary research involving industry experts from across the value chain. To calculate the overall market size, both top-down and bottom-up methodologies were employed. Finally, market segmentation and data triangulation techniques were applied to refine and validate segment-level estimations.
Secondary Research
The secondary research phase involved gathering data from a wide range of credible and published sources. This step helped in identifying industry trends, defining market segmentation, and understanding the market landscape and value chain.
Sources consulted during this phase included:
- Company annual reports, investor presentations, and press releases
- Industry white papers and certified publications
- Trade directories and market-recognized databases
- Articles from authoritative authors and reputable journals
- Gold and silver standard websites
Secondary research was critical in mapping out the industry's value chain and monetary flow, identifying key market segments, understanding regional variations, and tracking significant industry developments.
Other key sources:
- Financial disclosures
- Industry associations and trade bodies
- News outlets and business magazines
- Academic journals and research studies
- Paid industry databases
Primary Research
To validate secondary data and gain deeper market insights, primary research was conducted with key stakeholders across both the supply and demand sides of the market.
On the demand side, participants included decision-makers and influencers from end-user industries—such as CIOs, CTOs, and CSOs—who provided first-hand perspectives on market needs, product usage, and future expectations.
On the supply side, interviews were conducted with manufacturers, industry associations, and institutional participants to gather insights into current offerings, product pipelines, and market challenges.
Primary interviews provided critical inputs such as:
- Market size and revenue data
- Product and service breakdowns
- Market forecasts
- Regional and application-specific trends
Stakeholders consulted included:
- Leading OEM and solution providers
- Channel and distribution partners
- End users across various applications
- Independent consultants and industry specialists
Market Size Estimation and Data Triangulation
- Identifying Key Market Participants (Secondary Research)
- Goal: To identify the major players or companies in the target market. This typically involves using publicly available data sources such as industry reports, market research publications, and financial statements of companies.
- Tools: Reports from firms like Gartner, Forrester, Euromonitor, Statista, IBISWorld, and others. Public financial statements, news articles, and press releases from top market players.
- Extracting Earnings of Key Market Participants
- Goal: To estimate the earnings generated from the product or service being analyzed. This step helps in understanding the revenue potential of each market player in a specific geography.
- Methods: Earnings data can be gathered from:
- Publicly available financial reports (for listed companies).
- Interviews and primary data sources from professionals, such as Directors, VPs, SVPs, etc. This is especially useful for understanding more nuanced, internal data that isn't publicly disclosed.
- Annual reports and investor presentations of key players.
- Data Collation and Development of a Relevant Data Model
- Goal: To collate inputs from both primary and secondary sources into a structured, data-driven model for market estimation. This model will incorporate key market KPIs and any independent variables relevant to the market.
- Key KPIs: These could include:
- Market size, growth rate, and demand drivers.
- Industry-specific metrics like market share, average revenue per customer (ARPC), or average deal size.
- External variables, such as economic growth rates, inflation rates, or commodity prices, that could affect the market.
- Data Modeling: Based on this data, the market forecasts are developed for the next 5 years. A combination of trend analysis, scenario modeling, and statistical regression might be used to generate projections.
- Scenario Analysis
- Goal: To test different assumptions and validate how sensitive the market is to changes in key variables (e.g., market demand, regulatory changes, technological disruptions).
- Types of Scenarios:
- Base Case: Based on current assumptions and historical data.
- Best-Case Scenario: Assuming favorable market conditions, regulatory environments, and technological advancements.
- Worst-Case Scenario: Accounting for adverse factors, such as economic downturns, stricter regulations, or unexpected disruptions.
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