Mexico Beer Market Report: Trends, Growth and Forecast (2026-2032)
Product Type (Dark Beer (Ale, Sorghum Beer, Weissbier/Weizen/Wheat Beer), Lager (Flavoured/Mixed Lager, Standard Lager (Premium Lager (Domestic Premium Lager, Imported Premium Lager), Mid-Priced Lager (Domestic Mid-Priced Lager, Imported Mid-Priced Lager), Economy Lager (Domestic Economy Lager, Imported Economy Lager))), Non/Low Alcohol Beer (Low Alcohol Beer, Non Alcoholic Beer), Stout, Others (Porter, Malt etc.)), Production (Macro Brewery, Micro Brewery, Craft Brewery), Packaging Type (Bottles, Cans, Others), Sales Channel (On-Trade, Off-Trade)
- Food & Beverage
- Dec 2025
- VI0642
- 125
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Mexico Beer Market Statistics and Insights, 2026
- Market Size Statistics
- Beer in Mexico is estimated at USD 43.53 billion.
- The market size is expected to grow to USD 52.75 billion by 2032.
- Market to register a cagr of around 2.78% during 2026-32.
- Product Type Shares
- Lager grabbed market share of 95%.
- Competition
- More than 5 companies are actively engaged in producing beer in Mexico.
- Top 3 companies acquired around 95% of the market share.
- Miller Trading Co SA de CV; Modelo SA de CV, Grupo; Heineken México S de RL de CV etc., are few of the top companies.
- Sales Channel
- Off-trade grabbed 55% of the market.
Mexico Beer Market Outlook
The Mexico beer market stands at $43.53 billion in 2025 and is projected to reach $52.75 billion by 2032 with an estimated CAGR of about 2.78% from 2026–2032. Consumption of beer will continue to grow as end users increasingly move from higher-priced alcoholic beverages, i.e., wine and cocktails, to beer that is relatively cheap and socially acceptable. Hot climatic conditions and rising popularity among women, backed by light beers' availability, will also drive consumption growth. Off-trade outlets, which hold 55% of the market, will remain important, particularly in the guise of convenience stores, grocery retailers, and online channels, ensuring cold and ready-to-drink beer easy access for end users.
Lager, with almost 95% market share, will continue to dominate beer consumption and is predicted to achieve a volume CAGR of around 2.26%. Mid-scale lagers like Corona, Victoria, and Tecate will end up capturing the majority of the growth, while premium lagers and craft beer will become favorites among the end users who will seek special tastes, exclusivity, and premium experience. Economy lagers will be a niche because of thin brand presence.
Non/low-beer is expected to be the most dynamic segment during the forecast period. Increased health consciousness, increased availability of the products, and targeted promotional efforts by the market leaders such as Heineken México and Grupo Modelo will drive consumption. The products will appeal to end users seeking a replacement for regular alcoholic beverages and soft drinks, particularly for daytime and weekday drinking occasions.
Innovation and sustainability will continue to drive the market. Flavoured beers, craft-style drinks, and eco-friendly packaging will continue to expand, as will sporting, cultural event, and music sponsorships, which will grow brand awareness and customer engagement. Brewers will continue to leverage such experiences and digital platforms to target youthful end users, building loyalty and reinforcing the premiumisation trend of the Mexico beer market.
Mexico Beer Market Growth DriverBroader end user Base Drives Beer Consumption
The Mexico Beer Market is steadily increasing as beer is gaining a wider end user base and is appealing to women and youth. Light and mild-tasting beers, i.e., Michelob, Amstel Ultra, Heineken Silver, and Corona Light, are pricing the drink lower and boosting consumption on different occasions. Beer is emerging as a substitute for higher-cost alcoholic drinks, with the attributes of low price and social acceptability.
Firms invest in advertising campaigns and sponsorship of sporting and cultural events to attract new end user groups. New product launches, such as flavored and non-alcohol ones, additionally appeal to health-aware and experience-driven end users. This growing end user segment supports overall demand, drives consumption occasions higher, and translates into sustained growth for premium and mainstream segments in Mexico beer.
Mexico Beer Market TrendRise in Demand for Light and Non/Low-Alcohol Beers
There is high growth towards light and non/low-alcohol beers that is shaping the Mexico Beer Market. Brands like Tecate 0.0, Corona Cero, and Heineken 0.0 are attracting end users who are health-conscious but wish to be moderate at the cost of taste. Sponsorship of large events, such as the Paris Olympics, raises awareness and end user uptake even further.
This trend is indicative of a greater interest in moderate drinking and healthy living. end users are increasingly viewing non-alcoholic beer as a lower-calorie, thirst-quenching choice compared to soft drinks and other higher-calorie beverages. Light beers continue to attract women and young adults, opening up new occasions to drink. Overall, the category continues to evolve with modern tastes for flavor, health, and convenience.
Mexico Beer Market OpportunityInnovation in Design and Sustainability to Drive Future Growth
The Mexico Beer Market will benefit from innovation in craft and flavored beers that honor local culture and tradition. Craft brands like Minerva, Colima, and Tempus will increasingly gather speed by offering differentiated flavors and artisanal brewing methods addressing experience-driven young end users. Limited size and culturally geared launches by large players, say, Victoria, will also firm up market presence.
Sustainability-led activities like green packaging and low-carbon manufacturing will also be the driver of competitive advantage. As end users continue to seek authenticity and a sustainable choice, breweries that capitalize on unique flavors, local story, and eco-friendly approach will be poised to gain loyalty and capture market share over the next several years.
Mexico Beer Market Segmentation Analysis
By Product Type
- Dark Beer
- Lager
- Non/Low Alcohol Beer
- Stout
The segment with highest market share under Product Type is Lager, with a market share of around 95%. Lager becomes popular in Mexico as it has extensive distribution, is favored across consumption occasions, and has a wide end user base. Leading brands such as Corona, Victoria, Tecate, and Dos Equis lead sales through volume, with both mid-scale and premium variants supporting them. The segment is assisted by increasing take-up among women and young people, underpinned by flavoured and light versions that are easy to drink and acceptable socially.
Going forward, lager is expected to record a volume CAGR of around 2.26%, which reflects consistent growth in the forecast period. Growth will be driven by continuous innovation in flavor, pack, and premiumization. Additionally, growing popularity of non/low-alcohol products such as Tecate 0.0 and Corona Cero will also expand the end user base, cementing lager's leadership position in the market.
By Sales Channel
- On-Trade
- Off-Trade
The segment with highest market share under Sales Channel is Off-Trade, which has approximately 55% market share. Convenience stores, grocery stores, and food/drink/tobacco specialists are the major point of purchase for Mexican beer end users. It is convenient to purchase cold beer, they have reasonable prices, and it is convenient, so they become the end users' center of beer consumption.
Independent food stores and supermarkets continue to be the principal drivers of mass distribution and timely accessibility. Both the channels cover both regular buys and social gatherings, thereby being the cornerstone to maintaining beer sales. During the forecast period, off-trade will be the foremost distribution channel, maintaining the market's consistent growth.
List of Companies Covered in Mexico Beer Market
The companies listed below are highly influential in the Mexico beer market, with a significant market share and a strong impact on industry developments.
- Miller Trading Co SA de CV
- Modelo SA de CV, Grupo
- Heineken México S de RL de CV
Frequently Asked Questions
Related Report
1. Market Segmentation
1.1. Research Scope
1.2. Research Methodology
1.3. Definitions and Assumptions
2. Executive Summary
3. Mexico Beer Market Policies, Regulations, and Standards
4. Mexico Beer Market Dynamics
4.1. Growth Factors
4.2. Challenges
4.3. Trends
4.4. Opportunities
5. Mexico Beer Market Statistics, 2022-2032F
5.1. Market Size & Growth Outlook
5.1.1.By Revenues in US$ Million
5.1.2.By Quantity Sold in Million Litres
5.2. Market Segmentation & Growth Outlook
5.2.1.By Product Type
5.2.1.1. Dark Beer- Market Insights and Forecast 2022-2032, USD Million
5.2.1.1.1. Ale- Market Insights and Forecast 2022-2032, USD Million
5.2.1.1.2. Sorghum Beer- Market Insights and Forecast 2022-2032, USD Million
5.2.1.1.3. Weissbier/Weizen/Wheat Beer- Market Insights and Forecast 2022-2032, USD Million
5.2.1.2. Lager- Market Insights and Forecast 2022-2032, USD Million
5.2.1.2.1. Flavoured/Mixed Lager- Market Insights and Forecast 2022-2032, USD Million
5.2.1.2.2. Standard Lager- Market Insights and Forecast 2022-2032, USD Million
5.2.1.2.2.1. Premium Lager- Market Insights and Forecast 2022-2032, USD Million
5.2.1.2.2.1.1. Domestic Premium Lager- Market Insights and Forecast 2022-2032, USD Million
5.2.1.2.2.1.2. Imported Premium Lager- Market Insights and Forecast 2022-2032, USD Million
5.2.1.2.2.2. Mid-Priced Lager- Market Insights and Forecast 2022-2032, USD Million
5.2.1.2.2.2.1. Domestic Mid-Priced Lager- Market Insights and Forecast 2022-2032, USD Million
5.2.1.2.2.2.2. Imported Mid-Priced Lager- Market Insights and Forecast 2022-2032, USD Million
5.2.1.2.2.3. Economy Lager- Market Insights and Forecast 2022-2032, USD Million
5.2.1.2.2.3.1. Domestic Economy Lager- Market Insights and Forecast 2022-2032, USD Million
5.2.1.2.2.3.2. Imported Economy Lager- Market Insights and Forecast 2022-2032, USD Million
5.2.1.3. Non/Low Alcohol Beer- Market Insights and Forecast 2022-2032, USD Million
5.2.1.3.1. Low Alcohol Beer- Market Insights and Forecast 2022-2032, USD Million
5.2.1.3.2. Non Alcoholic Beer- Market Insights and Forecast 2022-2032, USD Million
5.2.1.4. Stout- Market Insights and Forecast 2022-2032, USD Million
5.2.1.5. Others (Porter, Malt etc.) - Market Insights and Forecast 2022-2032, USD Million
5.2.2.By Production
5.2.2.1. Macro Brewery- Market Insights and Forecast 2022-2032, USD Million
5.2.2.2. Micro Brewery- Market Insights and Forecast 2022-2032, USD Million
5.2.2.3. Craft Brewery- Market Insights and Forecast 2022-2032, USD Million
5.2.3.By Packaging Type
5.2.3.1. Bottles- Market Insights and Forecast 2022-2032, USD Million
5.2.3.2. Cans- Market Insights and Forecast 2022-2032, USD Million
5.2.3.3. Others- Market Insights and Forecast 2022-2032, USD Million
5.2.4.By Sales Channel
5.2.4.1. On-Trade- Market Insights and Forecast 2022-2032, USD Million
5.2.4.2. Off-Trade- Market Insights and Forecast 2022-2032, USD Million
5.2.5.By Competitors
5.2.5.1. Competition Characteristics
5.2.5.2. Market Share & Analysis
6. Mexico Dark Beer Market Statistics, 2022-2032F
6.1. Market Size & Growth Outlook
6.1.1.By Revenues in US$ Million
6.1.2.By Quantity Sold in Million Litres
6.2. Market Segmentation & Growth Outlook
6.2.1.By Product Type- Market Insights and Forecast 2022-2032, USD Million
6.2.2.By Production- Market Insights and Forecast 2022-2032, USD Million
6.2.3.By Packaging Type- Market Insights and Forecast 2022-2032, USD Million
6.2.4.By Sales Channel- Market Insights and Forecast 2022-2032, USD Million
7. Mexico Lager Beer Market Statistics, 2022-2032F
7.1. Market Size & Growth Outlook
7.1.1.By Revenues in US$ Million
7.1.2.By Quantity Sold in Million Litres
7.2. Market Segmentation & Growth Outlook
7.2.1.By Product Type- Market Insights and Forecast 2022-2032, USD Million
7.2.2.By Production- Market Insights and Forecast 2022-2032, USD Million
7.2.3.By Packaging Type- Market Insights and Forecast 2022-2032, USD Million
7.2.4.By Sales Channel- Market Insights and Forecast 2022-2032, USD Million
8. Mexico Non/Low Alcohol Beer Market Statistics, 2022-2032F
8.1. Market Size & Growth Outlook
8.1.1.By Revenues in US$ Million
8.1.2.By Quantity Sold in Million Litres
8.2. Market Segmentation & Growth Outlook
8.2.1.By Production- Market Insights and Forecast 2022-2032, USD Million
8.2.2.By Packaging Type- Market Insights and Forecast 2022-2032, USD Million
8.2.3.By Sales Channel- Market Insights and Forecast 2022-2032, USD Million
9. Mexico Stout Beer Market Statistics, 2022-2032F
9.1. Market Size & Growth Outlook
9.1.1.By Revenues in US$ Million
9.1.2.By Quantity Sold in Million Litres
9.2. Market Segmentation & Growth Outlook
9.2.1.By Production- Market Insights and Forecast 2022-2032, USD Million
9.2.2.By Packaging Type- Market Insights and Forecast 2022-2032, USD Million
9.2.3.By Sales Channel- Market Insights and Forecast 2022-2032, USD Million
10. Competitive Outlook
10.1. Company Profiles
10.1.1. Modelo SA de CV, Grupo
10.1.1.1. Business Description
10.1.1.2. Product Portfolio
10.1.1.3. Collaborations & Alliances
10.1.1.4. Recent Developments
10.1.1.5. Financial Details
10.1.1.6. Others
10.1.2. Heineken México S de RL de CV
10.1.2.1. Business Description
10.1.2.2. Product Portfolio
10.1.2.3. Collaborations & Alliances
10.1.2.4. Recent Developments
10.1.2.5. Financial Details
10.1.2.6. Others
10.1.3. Miller Trading Co SA de CV
10.1.3.1. Business Description
10.1.3.2. Product Portfolio
10.1.3.3. Collaborations & Alliances
10.1.3.4. Recent Developments
10.1.3.5. Financial Details
10.1.3.6. Others
11. Disclaimer
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Research Methodology
This study followed a structured approach comprising four key phases to assess the size and scope of the electro-oxidation market. The process began with thorough secondary research to collect data on the target market, related markets, and broader industry context. These findings, along with preliminary assumptions and estimates, were then validated through extensive primary research involving industry experts from across the value chain. To calculate the overall market size, both top-down and bottom-up methodologies were employed. Finally, market segmentation and data triangulation techniques were applied to refine and validate segment-level estimations.
Secondary Research
The secondary research phase involved gathering data from a wide range of credible and published sources. This step helped in identifying industry trends, defining market segmentation, and understanding the market landscape and value chain.
Sources consulted during this phase included:
- Company annual reports, investor presentations, and press releases
- Industry white papers and certified publications
- Trade directories and market-recognized databases
- Articles from authoritative authors and reputable journals
- Gold and silver standard websites
Secondary research was critical in mapping out the industry's value chain and monetary flow, identifying key market segments, understanding regional variations, and tracking significant industry developments.
Other key sources:
- Financial disclosures
- Industry associations and trade bodies
- News outlets and business magazines
- Academic journals and research studies
- Paid industry databases
Primary Research
To validate secondary data and gain deeper market insights, primary research was conducted with key stakeholders across both the supply and demand sides of the market.
On the demand side, participants included decision-makers and influencers from end-user industries—such as CIOs, CTOs, and CSOs—who provided first-hand perspectives on market needs, product usage, and future expectations.
On the supply side, interviews were conducted with manufacturers, industry associations, and institutional participants to gather insights into current offerings, product pipelines, and market challenges.
Primary interviews provided critical inputs such as:
- Market size and revenue data
- Product and service breakdowns
- Market forecasts
- Regional and application-specific trends
Stakeholders consulted included:
- Leading OEM and solution providers
- Channel and distribution partners
- End users across various applications
- Independent consultants and industry specialists
Market Size Estimation and Data Triangulation
- Identifying Key Market Participants (Secondary Research)
- Goal: To identify the major players or companies in the target market. This typically involves using publicly available data sources such as industry reports, market research publications, and financial statements of companies.
- Tools: Reports from firms like Gartner, Forrester, Euromonitor, Statista, IBISWorld, and others. Public financial statements, news articles, and press releases from top market players.
- Extracting Earnings of Key Market Participants
- Goal: To estimate the earnings generated from the product or service being analyzed. This step helps in understanding the revenue potential of each market player in a specific geography.
- Methods: Earnings data can be gathered from:
- Publicly available financial reports (for listed companies).
- Interviews and primary data sources from professionals, such as Directors, VPs, SVPs, etc. This is especially useful for understanding more nuanced, internal data that isn't publicly disclosed.
- Annual reports and investor presentations of key players.
- Data Collation and Development of a Relevant Data Model
- Goal: To collate inputs from both primary and secondary sources into a structured, data-driven model for market estimation. This model will incorporate key market KPIs and any independent variables relevant to the market.
- Key KPIs: These could include:
- Market size, growth rate, and demand drivers.
- Industry-specific metrics like market share, average revenue per customer (ARPC), or average deal size.
- External variables, such as economic growth rates, inflation rates, or commodity prices, that could affect the market.
- Data Modeling: Based on this data, the market forecasts are developed for the next 5 years. A combination of trend analysis, scenario modeling, and statistical regression might be used to generate projections.
- Scenario Analysis
- Goal: To test different assumptions and validate how sensitive the market is to changes in key variables (e.g., market demand, regulatory changes, technological disruptions).
- Types of Scenarios:
- Base Case: Based on current assumptions and historical data.
- Best-Case Scenario: Assuming favorable market conditions, regulatory environments, and technological advancements.
- Worst-Case Scenario: Accounting for adverse factors, such as economic downturns, stricter regulations, or unexpected disruptions.
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