Mexico Bath & Shower Products Market Report: Trends, Growth and Forecast (2025-2030)
By Product (Bath Soaps, Body Wash/Shower Gels, Bath Additives, Body Powder, Hand Sanitisers, Intimate Hygiene), By Product Form (Solid, Gels & Jellies, Liquid, Powder), By Ingredient (Conventional/Synthetic, Natural/Organic), By Price Point (Premium, Mass), By End User (Women, Men, Kids/Children), By Sales Channel (Online, Offline)
- FMCG
- Nov 2025
- VI0054
- 120
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Mexico Bath & Shower Products Market Statistics, 2025
- Market Size Statistics
- Bath & Shower Products in Mexico is estimated at $ 1.12 Billion.
- The market size is expected to grow to $ 1.37 Billion by 2030.
- Market to register a CAGR of around 3.42% during 2025-30.
- Product Shares
- Bath Soaps grabbed market share of 60%.
- Competition
- More than 20 companies are actively engaged in producing Bath & Shower Products in Mexico.
- Top 5 companies acquired 60% of the market share.
- 4E de México SA de CV, Sanchez y Martin SA de CV, Laboratorios Grisi Hermanos SA de CV, Unilever de México S de RL de CV, Colgate-Palmolive de México SA de CV etc., are few of the top companies.
Mexico Bath & Shower Products Market Outlook
Mexico bath and shower market is expected to experience stable growth between 2025 and 2030 in retail volume and value. Bath Soaps is the top product because it is cheap and culturally accepted, but liquid soap is becoming more popular. Customers enjoy the convenience and extra value that refill packs offer, and they are closing the price difference between Bath Soapss. This change is also being driven by increasing environmental consciousness, with companies such as Palmolive and Blumen marketing environmentally friendly refill packs.
Specialized products will lead much of the growth in the future. Shower gels and body wash are more moving into skin care routines, providing benefits such as moisturizing and antibacterial protection. As consumers increasingly focus on wellness and skin health, brands like Neutrogena and Bioderma will continue to increase their presence by providing dermocosmetic and functional formats. Bath additives will also continue to gain momentum, motivated by self-care occasions and gifting.
In terms of retail, discounters like Tiendas 3B and Bodega Aurrera Express are at the forefront of distribution, providing cheap private label items. Supermarkets and hypermarkets, though, are making a big push with family packs, competitive promotions, and premium products. E-commerce is still less significant for this product category, with brick-and-mortar stores being preferred due to their convenience and discounts.
Unilever is still a giant, thanks to its extensive distribution network and investment proposals such as a new factory. Local players such as Fábrica de Jabón la Corona and Laboratorios Grisi also continue to vie with multinationals using the same formula of good quality at affordable prices, making the competition fierce and the market vibrant.
Mexico Bath & Shower Products Market Trend
Shower gel and body wash are likely to be increasingly popular in the future as Mexicos increasingly coordinate their bathing routine with skin care trends. Consumers today don't just want cleansing products, though — they also seek extra benefits like moisturisation, antibacterial guard, exfoliation, and dermocosmetic effects. This trend will likely appeal to a broader market, particularly skin protection- and specialist solution-conscious shoppers.
Convenience will remain a significant growth driver, particularly among men, with increasingly more brands introducing body wash products that meet their particular needs. For example, brands such as Neutrogena stand to take advantage of this trend with products like its Hydro Boost Water Gel with hyaluronic acid. As the trend increases, shower gel and body wash are poised to become a standard part of consumers' daily skin care rituals.
Mexico Bath & Shower Products Market Opportunity
Pack refills offer a number of advantages that are driving up Mexico demand for liquid soap. While liquid soap was already gaining ground from bar soap, the increasing popularity of pack refills should further drive the trend. The refills provide convenience, permitting families to purchase one dispenser and fill it up whenever necessary. This also reduces the price differential with bar soap, offering consumers greater value. For instance, Palmolive brand emphasizes in its package that its refill packages can be used to fill numerous dispensers at a cheaper price than single-use.
Additionally, refill packs minimize packaging waste and occupy less storage space than plastic dispensers, facilitating easier disposal. The Blumen company markets its refill item as environmentally friendly, being made with 50% less plastic. With the increasing level of environmental awareness, such green claims are bound to become increasingly significant throughout the bath and shower market, including body wash and shower gels.
| Report Coverage | Details |
|---|---|
| Market Forecast | 2025-30 |
| USD Value 2024 | $ 1.12 Billion |
| USD Value 2030 | $ 1.37 Billion |
| CAGR 2025-2030 | 3.42% |
| Largest Category | Bar Soap segment leads with 60% market share |
| Top Trends | Skinification of Body Wash Driving Everyday Use |
| Top Opportunities | Rising Popularity of Refill Packs Driving Liquid Soap Demand |
| Key Players | 4E de México SA de CV, Sanchez y Martin SA de CV, Laboratorios Grisi Hermanos SA de CV, Unilever de México S de RL de CV, Colgate-Palmolive de México SA de CV, Kimberly-Clark de México SAB de CV, Fábrica de Jabón la Corona SA de CV, Henkel Mexicana SA de CV, Natura Cosméticos México SA de CV, Yves Rocher de Mexico SA de CV and Others. |
Mexico Bath & Shower Products Market Segmentation
The most penetrated segment in Mexico Bath & Shower Products Market is bar soap. It still leads both volume and value sales, primarily because of consumer culture and habits. Most Mexicos have utilized bar soap for everyday cleansing for a long period of time and continue to view it as a straightforward, efficient, and inexpensive means of staying clean. Its reputation as a natural and true product, combined with its cheaper price tag over liquid soap, maintains its popularity—particularly in the case of lower-income consumers who focus on necessary, affordable products.
At the same time, liquid soap gains popularity because of its convenience. Despite the smaller market share compared to bar soap, it posted higher volume growth in 2024. Customers are more attracted by convenient-to-use packaging and value brands. Bath additives, however, were the most vibrant category, driven by wellness trends and gifting occasions. The Body Shop and Lush are among brands profiting from this change, providing natural ingredient-driven products.
Top Companies in Mexico Bath & Shower Products Market
The top companies operating in the market include 4E de México SA de CV, Sanchez y Martin SA de CV, Laboratorios Grisi Hermanos SA de CV, Unilever de México S de RL de CV, Colgate-Palmolive de México SA de CV, Kimberly-Clark de México SAB de CV, Fábrica de Jabón la Corona SA de CV, Henkel Mexicana SA de CV, Natura Cosméticos México SA de CV, Yves Rocher de Mexico SA de CV, etc., are the top players operating in the Mexico Bath & Shower Products Market.
Frequently Asked Questions
Related Report
1. Market Segmentation
1.1. Research Scope
1.2. Research Methodology
1.3. Definitions and Assumptions
2. Executive Summary
3. Mexico Bath and Shower Product Market Policies, Regulations, and Standards
4. Mexico Bath and Shower Product Market Dynamics
4.1. Growth Factors
4.2. Challenges
4.3. Trends
4.4. Opportunities
5. Mexico Bath and Shower Product Market Statistics, 2020-2030F
5.1. Market Size & Growth Outlook
5.1.1.By Revenues in US$ Million
5.2. Market Segmentation & Growth Outlook
5.2.1.By Product
5.2.1.1. Bath Soaps- Market Insights and Forecast 2020-2030, USD Million
5.2.1.2. Body Wash/Shower Gels- Market Insights and Forecast 2020-2030, USD Million
5.2.1.3. Bath Additives- Market Insights and Forecast 2020-2030, USD Million
5.2.1.4. Body Powder- Market Insights and Forecast 2020-2030, USD Million
5.2.1.5. Hand Sanitisers- Market Insights and Forecast 2020-2030, USD Million
5.2.1.6. Intimate Hygiene- Market Insights and Forecast 2020-2030, USD Million
5.2.1.6.1. Intimate Washes- Market Insights and Forecast 2020-2030, USD Million
5.2.1.6.2. Intimate Wipes- Market Insights and Forecast 2020-2030, USD Million
5.2.2.By Product Form
5.2.2.1. Solid- Market Insights and Forecast 2020-2030, USD Million
5.2.2.2. Gels & Jellies- Market Insights and Forecast 2020-2030, USD Million
5.2.2.3. Liquid- Market Insights and Forecast 2020-2030, USD Million
5.2.2.4. Powder- Market Insights and Forecast 2020-2030, USD Million
5.2.3.By Ingredient
5.2.3.1. Conventional/Synthetic- Market Insights and Forecast 2020-2030, USD Million
5.2.3.2. Natural/Organic- Market Insights and Forecast 2020-2030, USD Million
5.2.4.By Price Point
5.2.4.1. Premium- Market Insights and Forecast 2020-2030, USD Million
5.2.4.2. Mass- Market Insights and Forecast 2020-2030, USD Million
5.2.5.By End User
5.2.5.1. Women- Market Insights and Forecast 2020-2030, USD Million
5.2.5.2. Men- Market Insights and Forecast 2020-2030, USD Million
5.2.5.3. Kids/Children- Market Insights and Forecast 2020-2030, USD Million
5.2.6.By Sales Channel
5.2.6.1. Online- Market Insights and Forecast 2020-2030, USD Million
5.2.6.2. Offline- Market Insights and Forecast 2020-2030, USD Million
5.2.7.By Competitors
5.2.7.1. Competition Characteristics
5.2.7.2. Market Share & Analysis
6. Mexico Bath Soaps Market Statistics, 2020-2030F
6.1. Market Size & Growth Outlook
6.1.1.By Revenues in US$ Million
6.2. Market Segmentation & Growth Outlook
6.2.1.By Product Form- Market Insights and Forecast 2020-2030, USD Million
6.2.2.By Ingredient- Market Insights and Forecast 2020-2030, USD Million
6.2.3.By Price Point- Market Insights and Forecast 2020-2030, USD Million
6.2.4.By End User- Market Insights and Forecast 2020-2030, USD Million
6.2.5.By Sales Channel- Market Insights and Forecast 2020-2030, USD Million
7. Mexico Body Wash/Shower Gels Market Statistics, 2020-2030F
7.1. Market Size & Growth Outlook
7.1.1.By Revenues in US$ Million
7.2. Market Segmentation & Growth Outlook
7.2.1.By Product Form- Market Insights and Forecast 2020-2030, USD Million
7.2.2.By Ingredient- Market Insights and Forecast 2020-2030, USD Million
7.2.3.By Price Point- Market Insights and Forecast 2020-2030, USD Million
7.2.4.By End User- Market Insights and Forecast 2020-2030, USD Million
7.2.5.By Sales Channel- Market Insights and Forecast 2020-2030, USD Million
8. Mexico Bath Additives Market Statistics, 2020-2030F
8.1. Market Size & Growth Outlook
8.1.1.By Revenues in US$ Million
8.2. Market Segmentation & Growth Outlook
8.2.1.By Product Form- Market Insights and Forecast 2020-2030, USD Million
8.2.2.By Ingredient- Market Insights and Forecast 2020-2030, USD Million
8.2.3.By Price Point- Market Insights and Forecast 2020-2030, USD Million
8.2.4.By End User- Market Insights and Forecast 2020-2030, USD Million
8.2.5.By Sales Channel- Market Insights and Forecast 2020-2030, USD Million
9. Mexico Body Powder Market Statistics, 2020-2030F
9.1. Market Size & Growth Outlook
9.1.1.By Revenues in US$ Million
9.2. Market Segmentation & Growth Outlook
9.2.1.By Product Form- Market Insights and Forecast 2020-2030, USD Million
9.2.2.By Ingredient- Market Insights and Forecast 2020-2030, USD Million
9.2.3.By Price Point- Market Insights and Forecast 2020-2030, USD Million
9.2.4.By End User- Market Insights and Forecast 2020-2030, USD Million
9.2.5.By Sales Channel- Market Insights and Forecast 2020-2030, USD Million
10. Mexico Hand Sanitisers Market Statistics, 2020-2030F
10.1. Market Size & Growth Outlook
10.1.1. By Revenues in US$ Million
10.2. Market Segmentation & Growth Outlook
10.2.1. By Product Form- Market Insights and Forecast 2020-2030, USD Million
10.2.2. By Ingredient- Market Insights and Forecast 2020-2030, USD Million
10.2.3. By Price Point- Market Insights and Forecast 2020-2030, USD Million
10.2.4. By End User- Market Insights and Forecast 2020-2030, USD Million
10.2.5. By Sales Channel- Market Insights and Forecast 2020-2030, USD Million
11. Mexico Intimate Hygiene Market Statistics, 2020-2030F
11.1. Market Size & Growth Outlook
11.1.1. By Revenues in US$ Million
11.2. Market Segmentation & Growth Outlook
11.2.1. By Product- Market Insights and Forecast 2020-2030, USD Million
11.2.2. By Product Form- Market Insights and Forecast 2020-2030, USD Million
11.2.3. By Ingredient- Market Insights and Forecast 2020-2030, USD Million
11.2.4. By Price Point- Market Insights and Forecast 2020-2030, USD Million
11.2.5. By End User- Market Insights and Forecast 2020-2030, USD Million
11.2.6. By Sales Channel- Market Insights and Forecast 2020-2030, USD Million
12. Competitive Outlook
12.1. Company Profiles
12.1.1. Unilever de México S de RL de CV
12.1.1.1. Business Description
12.1.1.2. Product Portfolio
12.1.1.3. Collaborations & Alliances
12.1.1.4. Recent Developments
12.1.1.5. Financial Details
12.1.1.6. Others
12.1.2. Colgate-Palmolive de México SA de CV
12.1.2.1. Business Description
12.1.2.2. Product Portfolio
12.1.2.3. Collaborations & Alliances
12.1.2.4. Recent Developments
12.1.2.5. Financial Details
12.1.2.6. Others
12.1.3. Kimberly-Clark de México SAB de CV
12.1.3.1. Business Description
12.1.3.2. Product Portfolio
12.1.3.3. Collaborations & Alliances
12.1.3.4. Recent Developments
12.1.3.5. Financial Details
12.1.3.6. Others
12.1.4. Fábrica de Jabón la Corona SA de CV
12.1.4.1. Business Description
12.1.4.2. Product Portfolio
12.1.4.3. Collaborations & Alliances
12.1.4.4. Recent Developments
12.1.4.5. Financial Details
12.1.4.6. Others
12.1.5. Henkel Mexicana SA de CV
12.1.5.1. Business Description
12.1.5.2. Product Portfolio
12.1.5.3. Collaborations & Alliances
12.1.5.4. Recent Developments
12.1.5.5. Financial Details
12.1.5.6. Others
12.1.6. 4E de México SA de CV
12.1.6.1. Business Description
12.1.6.2. Product Portfolio
12.1.6.3. Collaborations & Alliances
12.1.6.4. Recent Developments
12.1.6.5. Financial Details
12.1.6.6. Others
12.1.7. Sanchez y Martin SA de CV
12.1.7.1. Business Description
12.1.7.2. Product Portfolio
12.1.7.3. Collaborations & Alliances
12.1.7.4. Recent Developments
12.1.7.5. Financial Details
12.1.7.6. Others
12.1.8. Laboratorios Grisi Hermanos SA de CV
12.1.8.1. Business Description
12.1.8.2. Product Portfolio
12.1.8.3. Collaborations & Alliances
12.1.8.4. Recent Developments
12.1.8.5. Financial Details
12.1.8.6. Others
12.1.9. Natura Cosméticos México SA de CV
12.1.9.1. Business Description
12.1.9.2. Product Portfolio
12.1.9.3. Collaborations & Alliances
12.1.9.4. Recent Developments
12.1.9.5. Financial Details
12.1.9.6. Others
12.1.10. Yves Rocher de Mexico SA de CV
12.1.10.1.Business Description
12.1.10.2.Product Portfolio
12.1.10.3.Collaborations & Alliances
12.1.10.4.Recent Developments
12.1.10.5.Financial Details
12.1.10.6.Others
13. Disclaimer
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Research Methodology
This study followed a structured approach comprising four key phases to assess the size and scope of the electro-oxidation market. The process began with thorough secondary research to collect data on the target market, related markets, and broader industry context. These findings, along with preliminary assumptions and estimates, were then validated through extensive primary research involving industry experts from across the value chain. To calculate the overall market size, both top-down and bottom-up methodologies were employed. Finally, market segmentation and data triangulation techniques were applied to refine and validate segment-level estimations.
Secondary Research
The secondary research phase involved gathering data from a wide range of credible and published sources. This step helped in identifying industry trends, defining market segmentation, and understanding the market landscape and value chain.
Sources consulted during this phase included:
- Company annual reports, investor presentations, and press releases
- Industry white papers and certified publications
- Trade directories and market-recognized databases
- Articles from authoritative authors and reputable journals
- Gold and silver standard websites
Secondary research was critical in mapping out the industry's value chain and monetary flow, identifying key market segments, understanding regional variations, and tracking significant industry developments.
Other key sources:
- Financial disclosures
- Industry associations and trade bodies
- News outlets and business magazines
- Academic journals and research studies
- Paid industry databases
Primary Research
To validate secondary data and gain deeper market insights, primary research was conducted with key stakeholders across both the supply and demand sides of the market.
On the demand side, participants included decision-makers and influencers from end-user industries—such as CIOs, CTOs, and CSOs—who provided first-hand perspectives on market needs, product usage, and future expectations.
On the supply side, interviews were conducted with manufacturers, industry associations, and institutional participants to gather insights into current offerings, product pipelines, and market challenges.
Primary interviews provided critical inputs such as:
- Market size and revenue data
- Product and service breakdowns
- Market forecasts
- Regional and application-specific trends
Stakeholders consulted included:
- Leading OEM and solution providers
- Channel and distribution partners
- End users across various applications
- Independent consultants and industry specialists
Market Size Estimation and Data Triangulation
- Identifying Key Market Participants (Secondary Research)
- Goal: To identify the major players or companies in the target market. This typically involves using publicly available data sources such as industry reports, market research publications, and financial statements of companies.
- Tools: Reports from firms like Gartner, Forrester, Euromonitor, Statista, IBISWorld, and others. Public financial statements, news articles, and press releases from top market players.
- Extracting Earnings of Key Market Participants
- Goal: To estimate the earnings generated from the product or service being analyzed. This step helps in understanding the revenue potential of each market player in a specific geography.
- Methods: Earnings data can be gathered from:
- Publicly available financial reports (for listed companies).
- Interviews and primary data sources from professionals, such as Directors, VPs, SVPs, etc. This is especially useful for understanding more nuanced, internal data that isn't publicly disclosed.
- Annual reports and investor presentations of key players.
- Data Collation and Development of a Relevant Data Model
- Goal: To collate inputs from both primary and secondary sources into a structured, data-driven model for market estimation. This model will incorporate key market KPIs and any independent variables relevant to the market.
- Key KPIs: These could include:
- Market size, growth rate, and demand drivers.
- Industry-specific metrics like market share, average revenue per customer (ARPC), or average deal size.
- External variables, such as economic growth rates, inflation rates, or commodity prices, that could affect the market.
- Data Modeling: Based on this data, the market forecasts are developed for the next 5 years. A combination of trend analysis, scenario modeling, and statistical regression might be used to generate projections.
- Scenario Analysis
- Goal: To test different assumptions and validate how sensitive the market is to changes in key variables (e.g., market demand, regulatory changes, technological disruptions).
- Types of Scenarios:
- Base Case: Based on current assumptions and historical data.
- Best-Case Scenario: Assuming favorable market conditions, regulatory environments, and technological advancements.
- Worst-Case Scenario: Accounting for adverse factors, such as economic downturns, stricter regulations, or unexpected disruptions.
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