Malaysia Large Cooking Appliance Market Report: Trends, Growth and Forecast (2025-2030)
By Product (Built-in Large Cooking Appliance, Freestanding Large Cooking Appliance), By Application (Household, Commercial), By Sales Channel (Retail Channels, Non-Retail Channels)
- FMCG
- Nov 2025
- VI0041
- 117
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Malaysia Large Cooking Appliance Market Statistics, 2025
- Market Size Statistics
- Large Cooking Appliance in Malaysia is estimated at $ 195 Million.
- The market size is expected to grow to $ 220 Million by 2030.
- Market to register a CAGR of around 2.03% during 2025-30.
- Product Shares
- Built-in Large Cooking Appliances grabbed market share of 54%.
- Built-in Large Cooking Appliances to witness a volume CAGR of around 1.31%.
- Competition
- More than 10 companies are actively engaged in producing Large Cooking Appliance in Malaysia.
- Top 5 companies acquired 60% of the market share.
- Vees Marketing Sdn Bhd, GE Green Sdn Bhd, Haier Electrical Appliances (M) Sdn Bhd, Fiamma Holdings Bhd, Rinnai (Malaysia) Sdn Bhd etc., are few of the top companies.
- Sales Channel
- Retail Channels grabbed 85% of the market.
Malaysia Large Cooking Appliance Market Outlook
Malaysia large cooking appliance market is forecast to see moderate but consistent retail volume growth in 2025-30. The increase will be driven by softening inflation and a cautiously optimistic housing sector, especially in urban and suburban regions. As further individuals establish new households, demand for new and replacement large cooking appliances will continue strong. Government assistance to homebuyers and more residential property sales also point to a favorable climate for appliance sales.
Financial stress will remain a driving factor in consumer behavior, with most households dependent on Buy Now Pay Later (BNPL) and zero-interest instalment payment terms. The convenient payment methods provided by banks and platforms such as Shopee enable consumers to pay for appliances over time, making big-ticket purchases more within reach. Retailers will also be likely to extend similar offers while adding support for after-sales services in order to win more consumers.
Though store-based retailers are still dominant, e-commerce is increasingly popular. Online shopping malls like Shopee and Lazada are enjoying good marketing campaigns, good sales promotions during promotions, and increased confidence in internet reviews and return policies. As digital channels persist in providing instalment options, more consumers—particularly young shoppers—are set to buy appliances online.
Yet the market may have headwinds in the form of mounting popularity of food delivery services and the growth of single-person households. Since most consumers want convenience, they might cook less at home, decreasing the need for big cooking appliances. Compact or multi-functional cooking solutions might also be preferred by smaller households, and this is a further threat to the growth of this category.
Malaysia Large Cooking Appliance Market Growth Driver
The market is likely to grow gradually from 2025 to 2030 with the growth in popularity of Buy Now Pay Later (BNPL) and zero-interest instalment options. These convenient payment options are making big cooking appliances affordable for more people. Concurrently, a slow improvement in the local housing market is creating new opportunities, particularly among urban and suburban homebuyers. With easing inflation, the residential sector reflects guarded optimism, supported further by specific government assistance to homebuyers.
In parallel with financing patterns, increasing interest in e-commerce is structuring the retail environment. Consumers, particularly younger consumers, prefer increasingly online channels for buying during promotions, where they receive additional discounts, hassle-free return options, and credible product reviews. This transition to digital media mirrors altering behavior among buyers and propels expansion within the forecast horizon.
Malaysia Large Cooking Appliance Market Trend
The home cooking trend continues to drive robust demand for big cooking appliances in Malaysia. Urban homes increasingly have cooker hoods installed to remove cooking odors, while rural families stick to a high rate of cooking culture. According to the 2024 Consumer Lifestyle survey, 62% of Malaysians prepare or bake food at home on a weekly basis. Holiday periods such as Raya, Chinese New Year, Haji, Deepavali, and Christmas also sustain demand as locals cook food for their guests.
Top brands such as Elba and Rinnai are holding on to their ranks through innovation. In 2024, Elba under Fiamma Holdings Bhd released an economical built-in oven with a TFT panel and guided recipes accompanied by a variety of functions including steam, grill, bake, and air fry. On the other hand, Rinnai released upgraded cooker hoods and hobs with automated extraction, plasma filters, and BLDC motors. These innovations meet changing consumer demands for convenience and efficiency.
| Report Coverage | Details |
|---|---|
| Market Forecast | 2025-30 |
| USD Value 2024 | $ 195 Million |
| USD Value 2030 | $ 220 Million |
| CAGR 2025-2030 | 2.03% |
| Largest Category | Built-in Large Cooking Appliances segment leads with 50% market share |
| Top Drivers | Favorable Financing and Housing Market Recovery to Drive Demand |
| Top Trends | Rising Home Cooking Culture and Festive Demand Drive Appliance Sales |
| Key Players | Vees Marketing Sdn Bhd, GE Green Sdn Bhd, Haier Electrical Appliances (M) Sdn Bhd, Fiamma Holdings Bhd, Rinnai (Malaysia) Sdn Bhd, Electrolux Home Appliances Sdn Bhd, Fotile Marketing Sdn Bhd, Fuji Industrial Co Ltd, Teka Kuchentechnik (M) Sdn Bhd, Milux Corp Bhd and Others. |
Malaysia Large Cooking Appliance Market Segmentation Analysis
The most market share leading segment in the Malaysia Large Cooking Appliances Market of 2025–30 is retail channels. Store-based retailers remain the leading retailers as most consumers like to buy these appliances through physical stores. This way, they can compare various models, check features, and talk directly to the sales staff. Appliances and electronics specialists are also increasing their presence, making this segment stronger. For example, PerySmith, in May 2024, opened its 11th outlet in Penang, while Harvey Norman added superstores in Penang and Johore in June 2024, taking its total number of stores in the country to 34.
In spite of the dominant presence of offline retail, e-commerce is slowly gaining share. Online marketplace players such as Shopee and Lazada are spearheading this charge through aggressive marketing and successful double sales events. Large cooking appliances are also being made affordable by leading platforms with payment instalment options, thereby making them appealing to online shoppers.
Top Companies in Malaysia Large Cooking Appliance Market
The top companies operating in the market include Vees Marketing Sdn Bhd, GE Green Sdn Bhd, Haier Electrical Appliances (M) Sdn Bhd, Fiamma Holdings Bhd, Rinnai (Malaysia) Sdn Bhd, Electrolux Home Appliances Sdn Bhd, Fotile Marketing Sdn Bhd, Fuji Industrial Co Ltd, Teka Kuchentechnik (M) Sdn Bhd, Milux Corp Bhd, etc., are the top players operating in the Malaysia Large Cooking Appliance Market.
Frequently Asked Questions
Related Report
1. Market Segmentation
1.1. Research Scope
1.2. Research Methodology
1.3. Definitions and Assumptions
2. Executive Summary
3. Malaysia Large Cooking Appliance Market Policies, Regulations, and Standards
4. Malaysia Large Cooking Appliance Market Dynamics
4.1. Growth Factors
4.2. Challenges
4.3. Trends
4.4. Opportunities
5. Malaysia Large Cooking Appliance Market Statistics, 2020-2030F
5.1. Market Size & Growth Outlook
5.1.1.By Revenues in US$ Million
5.1.2.By Unit Sold in Thousand Units
5.2. Market Segmentation & Growth Outlook
5.2.1.By Product
5.2.1.1. Built-in Large Cooking Appliance- Market Insights and Forecast 2020-2030, USD Million
5.2.1.1.1. Built-in Hobs- Market Insights and Forecast 2020-2030, USD Million
5.2.1.1.1.1. Gas- Market Insights and Forecast 2020-2030, USD Million
5.2.1.1.1.2. Induction- Market Insights and Forecast 2020-2030, USD Million
5.2.1.1.1.3. Mixed- Market Insights and Forecast 2020-2030, USD Million
5.2.1.1.1.4. Standard Electric- Market Insights and Forecast 2020-2030, USD Million
5.2.1.1.1.5. Vitroceramic- Market Insights and Forecast 2020-2030, USD Million
5.2.1.1.2. Ovens- Market Insights and Forecast 2020-2030, USD Million
5.2.1.1.2.1. Smart- Market Insights and Forecast 2020-2030, USD Million
5.2.1.1.2.2. Non-Smart- Market Insights and Forecast 2020-2030, USD Million
5.2.1.1.3. Built-in Cooker Hoods- Market Insights and Forecast 2020-2030, USD Million
5.2.1.2. Freestanding Large Cooking Appliance- Market Insights and Forecast 2020-2030, USD Million
5.2.1.2.1. Freestanding Cooker Hoods- Market Insights and Forecast 2020-2030, USD Million
5.2.1.2.2. Cookers- Market Insights and Forecast 2020-2030, USD Million
5.2.2.By Application
5.2.2.1. Household- Market Insights and Forecast 2020-2030, USD Million
5.2.2.2. Commercial- Market Insights and Forecast 2020-2030, USD Million
5.2.3.By Sales Channel
5.2.3.1. Retail Channels- Market Insights and Forecast 2020-2030, USD Million
5.2.3.1.1. Retail Offline- Market Insights and Forecast 2020-2030, USD Million
5.2.3.1.2. Retail E-Commerce- Market Insights and Forecast 2020-2030, USD Million
5.2.3.2. Non-Retail Channels- Market Insights and Forecast 2020-2030, USD Million
5.2.3.2.1. Builder Merchants and Construction- Market Insights and Forecast 2020-2030, USD Million
5.2.4.By Competitors
5.2.4.1. Competition Characteristics
5.2.4.2. Market Share & Analysis
6. Malaysia Built-in Large Cooking Appliance Market Statistics, 2020-2030F
6.1. Market Size & Growth Outlook
6.1.1.By Revenues in US$ Million
6.1.2.By Unit Sold in Thousand Units
6.2. Market Segmentation & Growth Outlook
6.2.1.By Product- Market Insights and Forecast 2020-2030, USD Million
6.2.2.By Application- Market Insights and Forecast 2020-2030, USD Million
6.2.3.By Sales Channel- Market Insights and Forecast 2020-2030, USD Million
7. Malaysia Freestanding Large Cooking Appliance Market Statistics, 2020-2030F
7.1. Market Size & Growth Outlook
7.1.1.By Revenues in US$ Million
7.1.2.By Unit Sold in Thousand Units
7.2. Market Segmentation & Growth Outlook
7.2.1.By Product- Market Insights and Forecast 2020-2030, USD Million
7.2.2.By Application- Market Insights and Forecast 2020-2030, USD Million
7.2.3.By Sales Channel- Market Insights and Forecast 2020-2030, USD Million
8. Competitive Outlook
8.1. Company Profiles
8.1.1.Fiamma Holdings Bhd
8.1.1.1. Business Description
8.1.1.2. Product Portfolio
8.1.1.3. Collaborations & Alliances
8.1.1.4. Recent Developments
8.1.1.5. Financial Details
8.1.1.6. Others
8.1.2.Rinnai (Malaysia) Sdn Bhd
8.1.2.1. Business Description
8.1.2.2. Product Portfolio
8.1.2.3. Collaborations & Alliances
8.1.2.4. Recent Developments
8.1.2.5. Financial Details
8.1.2.6. Others
8.1.3.Electrolux Home Appliance Sdn Bhd
8.1.3.1. Business Description
8.1.3.2. Product Portfolio
8.1.3.3. Collaborations & Alliances
8.1.3.4. Recent Developments
8.1.3.5. Financial Details
8.1.3.6. Others
8.1.4.Fotile Marketing Sdn Bhd
8.1.4.1. Business Description
8.1.4.2. Product Portfolio
8.1.4.3. Collaborations & Alliances
8.1.4.4. Recent Developments
8.1.4.5. Financial Details
8.1.4.6. Others
8.1.5.Fuji Industrial Co Ltd
8.1.5.1. Business Description
8.1.5.2. Product Portfolio
8.1.5.3. Collaborations & Alliances
8.1.5.4. Recent Developments
8.1.5.5. Financial Details
8.1.5.6. Others
8.1.6.Vees Marketing Sdn Bhd
8.1.6.1. Business Description
8.1.6.2. Product Portfolio
8.1.6.3. Collaborations & Alliances
8.1.6.4. Recent Developments
8.1.6.5. Financial Details
8.1.6.6. Others
8.1.7.GE Green Sdn Bhd
8.1.7.1. Business Description
8.1.7.2. Product Portfolio
8.1.7.3. Collaborations & Alliances
8.1.7.4. Recent Developments
8.1.7.5. Financial Details
8.1.7.6. Others
8.1.8.Haier Electrical Appliance (M) Sdn Bhd
8.1.8.1. Business Description
8.1.8.2. Product Portfolio
8.1.8.3. Collaborations & Alliances
8.1.8.4. Recent Developments
8.1.8.5. Financial Details
8.1.8.6. Others
8.1.9.Teka Kuchentechnik (M) Sdn Bhd
8.1.9.1. Business Description
8.1.9.2. Product Portfolio
8.1.9.3. Collaborations & Alliances
8.1.9.4. Recent Developments
8.1.9.5. Financial Details
8.1.9.6. Others
8.1.10. Milux Corp Bhd
8.1.10.1. Business Description
8.1.10.2. Product Portfolio
8.1.10.3. Collaborations & Alliances
8.1.10.4. Recent Developments
8.1.10.5. Financial Details
8.1.10.6. Others
9. Disclaimer
| Segment | Sub-Segment |
|---|---|
| By Product |
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| By Application |
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| By Sales Channel |
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Research Methodology
This study followed a structured approach comprising four key phases to assess the size and scope of the electro-oxidation market. The process began with thorough secondary research to collect data on the target market, related markets, and broader industry context. These findings, along with preliminary assumptions and estimates, were then validated through extensive primary research involving industry experts from across the value chain. To calculate the overall market size, both top-down and bottom-up methodologies were employed. Finally, market segmentation and data triangulation techniques were applied to refine and validate segment-level estimations.
Secondary Research
The secondary research phase involved gathering data from a wide range of credible and published sources. This step helped in identifying industry trends, defining market segmentation, and understanding the market landscape and value chain.
Sources consulted during this phase included:
- Company annual reports, investor presentations, and press releases
- Industry white papers and certified publications
- Trade directories and market-recognized databases
- Articles from authoritative authors and reputable journals
- Gold and silver standard websites
Secondary research was critical in mapping out the industry's value chain and monetary flow, identifying key market segments, understanding regional variations, and tracking significant industry developments.
Other key sources:
- Financial disclosures
- Industry associations and trade bodies
- News outlets and business magazines
- Academic journals and research studies
- Paid industry databases
Primary Research
To validate secondary data and gain deeper market insights, primary research was conducted with key stakeholders across both the supply and demand sides of the market.
On the demand side, participants included decision-makers and influencers from end-user industries—such as CIOs, CTOs, and CSOs—who provided first-hand perspectives on market needs, product usage, and future expectations.
On the supply side, interviews were conducted with manufacturers, industry associations, and institutional participants to gather insights into current offerings, product pipelines, and market challenges.
Primary interviews provided critical inputs such as:
- Market size and revenue data
- Product and service breakdowns
- Market forecasts
- Regional and application-specific trends
Stakeholders consulted included:
- Leading OEM and solution providers
- Channel and distribution partners
- End users across various applications
- Independent consultants and industry specialists
Market Size Estimation and Data Triangulation
- Identifying Key Market Participants (Secondary Research)
- Goal: To identify the major players or companies in the target market. This typically involves using publicly available data sources such as industry reports, market research publications, and financial statements of companies.
- Tools: Reports from firms like Gartner, Forrester, Euromonitor, Statista, IBISWorld, and others. Public financial statements, news articles, and press releases from top market players.
- Extracting Earnings of Key Market Participants
- Goal: To estimate the earnings generated from the product or service being analyzed. This step helps in understanding the revenue potential of each market player in a specific geography.
- Methods: Earnings data can be gathered from:
- Publicly available financial reports (for listed companies).
- Interviews and primary data sources from professionals, such as Directors, VPs, SVPs, etc. This is especially useful for understanding more nuanced, internal data that isn't publicly disclosed.
- Annual reports and investor presentations of key players.
- Data Collation and Development of a Relevant Data Model
- Goal: To collate inputs from both primary and secondary sources into a structured, data-driven model for market estimation. This model will incorporate key market KPIs and any independent variables relevant to the market.
- Key KPIs: These could include:
- Market size, growth rate, and demand drivers.
- Industry-specific metrics like market share, average revenue per customer (ARPC), or average deal size.
- External variables, such as economic growth rates, inflation rates, or commodity prices, that could affect the market.
- Data Modeling: Based on this data, the market forecasts are developed for the next 5 years. A combination of trend analysis, scenario modeling, and statistical regression might be used to generate projections.
- Scenario Analysis
- Goal: To test different assumptions and validate how sensitive the market is to changes in key variables (e.g., market demand, regulatory changes, technological disruptions).
- Types of Scenarios:
- Base Case: Based on current assumptions and historical data.
- Best-Case Scenario: Assuming favorable market conditions, regulatory environments, and technological advancements.
- Worst-Case Scenario: Accounting for adverse factors, such as economic downturns, stricter regulations, or unexpected disruptions.
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