Malaysia Cat Food Market Report: Trends, Growth and Forecast (2025-2030)
By Product (Wet Cat Food, Dry Cat Food, Treats and Mixers), By Nature (Organic, Conventional), By Ingredient (Animal Derivatives, Plant Derivatives), By Pricing (Economy, Mid-Priced, Premium), By Pet Type (Kitten/Pup, Adult, Senior), By Packaging (Pouches, Bags, Folding cartons, Tubs & Cups, Can, Bottles & jars), By Sales Channel (Retail Channels, Non-Retail Channels)
- Food & Beverage
- Nov 2025
- VI0150
- 119
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Malaysia Cat Food Market Statistics and Insights, 2025
- Market Size Statistics
- Cat Food in Malaysia is estimated at $ 325 Million.
- The market size is expected to grow to $ 470 Million by 2030.
- Market to register a CAGR of around 6.34% during 2025-30.
- Product Shares
- Dry Cat Food grabbed market share of 55%.
- Dry Cat Food to witness a volume CAGR of around 4.24%.
- Competition
- More than 20 companies are actively engaged in producing Cat Food in Malaysia.
- Top 5 companies acquired 60% of the market share.
- Purina Petcare (M) Sdn Bhd, Powerpets Food Sdn Bhd, Vafo Praha sro, Perfect Companion (M) Sdn Bhd, Pet World Nutritions Sdn Bhd etc., are few of the top companies.
- Sales Channel
- Retail Channels grabbed 90% of the market.
Malaysia Cat Food Market Outlook
The Malaysia cat food market is predicted to record strong value growth until 2030, driven by increasing cat ownership. Single-person households, smaller families, and couples without children are increasingly opting for cats as pets, and owners treat their pets more like members of the family. The humanisation drive is leading to greater expenditure on premium items, particularly those with health or bonding attributes, such as high-end wet and dry food, as well as cat treats. Prepared cat food has come to lead overall intake, fueled by nutrition consciousness.
Premiumisation is increasingly popular, with players such as Royal Canin and Purina ONE faring well in dry cat food due to their health-oriented products. In parallel, economy and mid-range names such as Misha, Cutie Catz and SmartHeart are still favorite choices in multi-cat households and among consumers who are budget-conscious. This indicates a stark polarisation within the market, with both premium and economy options remaining popular with purchasers. Cat mixers and treats are projected to be a rapidly growing category as they help reward pets and create emotional bonds.
Distribution is moving slightly in the direction of pet stores and superstores as a result of their more extensive product offerings and supplementary services like grooming and adoption centers. But hypermarkets continue to dominate, particularly for low-cost dry food. Internet shopping and digital advertising will also have an increasing influence in years to come, with companies emphasizing apps, influencer marketing, and reward loyalty.
Health-led innovation will be another major driver of growth. Players are introducing vet-quality, functional, and natural products, frequently drawn from human food trends. New regional and international entrants are introducing products with added nutrients and health claims, aiming to address concerns such as joint care, digestive health, and general wellbeing.
Malaysia Cat Food Market Trend
There is increasing demand for healthier and natural cat food, bolstered by increased consumer knowledge of feline nutrition. Companies such as Royal Canin, Vafo Praha, and Alps Natural Food are likely to launch more vet-quality dry cat food to meet health issues like heart, kidney, urinary, and skin problems. Local company Notti Sdn Bhd is also playing its part, debuting in July 2023 a slow-baked dry cat food that preserves meaty flavor — a process bound to catch on in the future.
A few other players are already bringing in healthier options. Pet World Marketing brought in Prodiet Salmon & Brown Rice in January 2025 — a dry cat food with low glycaemic index and low sodium. New player Lider Petfood launched Reflex Plus in November 2024, a super-premium dry cat food fortified with glucosamine, taurine, and flaxseed for joint, heart, and eye health.
Malaysia Cat Food Market Opportunity
The consistent increase in cat ownership, underpinned by cultural and religious affinities, is anticipated to persist during 2025–2030. In Malaysia, cats are generally considered to be the perfect pet, particularly among the increasing number of singles who need emotional companionship. This is most likely to drive demand for pet cat products, particularly halal-certified products. With Malaysia having such a large Muslim population, halal-certified cat food is a promising prospect for operators wishing to enter this growing market segment.
Cat treats are similarly gaining traction, with owners wanting ways to connect with their pets. Treats are being employed not only for indulgence but also as rewards for desired behaviour. The increased prevalence of functional treats with additional health benefits further fuels demand. Price reductions and multi-packs offered by key players such as Ciao and Inaba are also poised to make treats more affordable to a larger consumer base.
| Report Coverage | Details |
|---|---|
| Market Forecast | 2025-30 |
| USD Value 2024 | $ 325 Million |
| USD Value 2030 | $ 470 Million |
| CAGR 2025-2030 | 6.34% |
| Largest Category | Dry Cat Food segment leads with 55% market share |
| Top Trends | Rising Traction Towards Healthier Cat Food Options |
| Top Opportunities | Rising Demand for Halal Products and Cat Treats to Drive Market Expansion |
| Key Players | Purina Petcare (M) Sdn Bhd, Powerpets Food Sdn Bhd, Vafo Praha sro, Perfect Companion (M) Sdn Bhd, Pet World Nutritions Sdn Bhd, Mars Foods Inc, Tropical Canning Corp Sdn Bhd, Royal Canin Malaysia Sdn Bhd, Inaba Pet Food Co Ltd, Lotuss Stores (M) Sdn Bhd and Others. |
Malaysia Cat Food Market Segmentation Analysis
The largest sales channel market segment with the largest market share is retail, dominated by hypermarkets in 2025. Hypermarkets remain dominant in distributing cat food even as there has been a slight decline in their value share. Branded dry cat foods like Cutie Catz, SmartHeart, Prodiet, and Whiskas occupy the bulk of shelf space in these establishments. Their low prices appeal to cost-conscious cat owners who want to buy groceries and pet food at once to save time as well as money.
But customers are increasingly going for pet stores and superstores to open themselves up and showcase high-end products. These are generally located conveniently close to cat owners and carry a broad range of brands at various prices. Most of them are also more than just retailing outlets, serving as recreational spots for families and boasting additional services to attract more people. For example, Petemo has grooming facilities and a Play & Adopt area where customers can engage with cats.
Top Companies in Malaysia Cat Food Market
The top companies operating in the market include Purina Petcare (M) Sdn Bhd, Powerpets Food Sdn Bhd, Vafo Praha sro, Perfect Companion (M) Sdn Bhd, Pet World Nutritions Sdn Bhd, Mars Foods Inc, Tropical Canning Corp Sdn Bhd, Royal Canin Malaysia Sdn Bhd, Inaba Pet Food Co Ltd, Lotuss Stores (M) Sdn Bhd, etc., are the top players operating in the Malaysia Cat Food Market.
Frequently Asked Questions
Related Report
1. Market Segmentation
1.1. Research Scope
1.2. Research Methodology
1.3. Definitions and Assumptions
2. Executive Summary
3. Malaysia Cat Food Market Policies, Regulations, and Standards
4. Malaysia Cat Food Market Dynamics
4.1. Growth Factors
4.2. Challenges
4.3. Trends
4.4. Opportunities
5. Malaysia Cat Food Market Statistics, 2020-2030F
5.1. Market Size & Growth Outlook
5.1.1.By Revenues in US$ Million
5.1.2.By Quantity Sold in Kilo Tons
5.2. Market Segmentation & Growth Outlook
5.2.1.By Product
5.2.1.1. Wet Cat Food- Market Insights and Forecast 2020-2030, USD Million
5.2.1.2. Dry Cat Food- Market Insights and Forecast 2020-2030, USD Million
5.2.1.3. Treats and Mixers- Market Insights and Forecast 2020-2030, USD Million
5.2.2.By Nature
5.2.2.1. Organic- Market Insights and Forecast 2020-2030, USD Million
5.2.2.2. Conventional- Market Insights and Forecast 2020-2030, USD Million
5.2.3.By Ingredient
5.2.3.1. Animal Derivatives- Market Insights and Forecast 2020-2030, USD Million
5.2.3.2. Plant Derivatives- Market Insights and Forecast 2020-2030, USD Million
5.2.4.By Pricing
5.2.4.1. Economy- Market Insights and Forecast 2020-2030, USD Million
5.2.4.2. Mid-Priced- Market Insights and Forecast 2020-2030, USD Million
5.2.4.3. Premium- Market Insights and Forecast 2020-2030, USD Million
5.2.5.By Pet Type
5.2.5.1. Kitten/Pup- Market Insights and Forecast 2020-2030, USD Million
5.2.5.2. Adult- Market Insights and Forecast 2020-2030, USD Million
5.2.5.3. Senior- Market Insights and Forecast 2020-2030, USD Million
5.2.6.By Packaging
5.2.6.1. Pouches- Market Insights and Forecast 2020-2030, USD Million
5.2.6.2. Bags- Market Insights and Forecast 2020-2030, USD Million
5.2.6.3. Folding cartons- Market Insights and Forecast 2020-2030, USD Million
5.2.6.4. Tubs & Cups- Market Insights and Forecast 2020-2030, USD Million
5.2.6.5. Can- Market Insights and Forecast 2020-2030, USD Million
5.2.6.6. Bottles & jars- Market Insights and Forecast 2020-2030, USD Million
5.2.7.By Sales Channel
5.2.7.1. Retail Channels- Market Insights and Forecast 2020-2030, USD Million
5.2.7.1.1. Retail Offline- Market Insights and Forecast 2020-2030, USD Million
5.2.7.1.2. Retail Online- Market Insights and Forecast 2020-2030, USD Million
5.2.7.2. Non-Retail Channels- Market Insights and Forecast 2020-2030, USD Million
5.2.7.2.1. Veterinary Clinics- Market Insights and Forecast 2020-2030, USD Million
5.2.8.By Competitors
5.2.8.1. Competition Characteristics
5.2.8.2. Market Share & Analysis
6. Malaysia Wet Cat Food Market Statistics, 2020-2030F
6.1. Market Size & Growth Outlook
6.1.1.By Revenues in US$ Million
6.1.2.By Quantity Sold in Kilo Tons
6.2. Market Segmentation & Growth Outlook
6.2.1.By Nature- Market Insights and Forecast 2020-2030, USD Million
6.2.2.By Ingredient- Market Insights and Forecast 2020-2030, USD Million
6.2.3.By Pricing- Market Insights and Forecast 2020-2030, USD Million
6.2.4.By Pet Type- Market Insights and Forecast 2020-2030, USD Million
6.2.5.By Packaging- Market Insights and Forecast 2020-2030, USD Million
6.2.6.By Distribution Channel- Market Insights and Forecast 2020-2030, USD Million
7. Malaysia Dry Cat Food Market Statistics, 2020-2030F
7.1. Market Size & Growth Outlook
7.1.1.By Revenues in US$ Million
7.1.2.By Quantity Sold in Kilo Tons
7.2. Market Segmentation & Growth Outlook
7.2.1.By Nature- Market Insights and Forecast 2020-2030, USD Million
7.2.2.By Ingredient- Market Insights and Forecast 2020-2030, USD Million
7.2.3.By Pricing- Market Insights and Forecast 2020-2030, USD Million
7.2.4.By Pet Type- Market Insights and Forecast 2020-2030, USD Million
7.2.5.By Packaging- Market Insights and Forecast 2020-2030, USD Million
7.2.6.By Distribution Channel- Market Insights and Forecast 2020-2030, USD Million
8. Malaysia Treat and Mixer Cat Food Market Statistics, 2020-2030F
8.1. Market Size & Growth Outlook
8.1.1.By Revenues in US$ Million
8.1.2.By Quantity Sold in Kilo Tons
8.2. Market Segmentation & Growth Outlook
8.2.1.By Nature- Market Insights and Forecast 2020-2030, USD Million
8.2.2.By Ingredient- Market Insights and Forecast 2020-2030, USD Million
8.2.3.By Pricing- Market Insights and Forecast 2020-2030, USD Million
8.2.4.By Pet Type- Market Insights and Forecast 2020-2030, USD Million
8.2.5.By Packaging- Market Insights and Forecast 2020-2030, USD Million
8.2.6.By Distribution Channel- Market Insights and Forecast 2020-2030, USD Million
9. Competitive Outlook
9.1. Company Profiles
9.1.1.Perfect Companion (M) Sdn Bhd
9.1.1.1. Business Description
9.1.1.2. Product Portfolio
9.1.1.3. Collaborations & Alliances
9.1.1.4. Recent Developments
9.1.1.5. Financial Details
9.1.1.6. Others
9.1.2.Pet World Nutritions Sdn Bhd
9.1.2.1. Business Description
9.1.2.2. Product Portfolio
9.1.2.3. Collaborations & Alliances
9.1.2.4. Recent Developments
9.1.2.5. Financial Details
9.1.2.6. Others
9.1.3.Mars Foods Inc
9.1.3.1. Business Description
9.1.3.2. Product Portfolio
9.1.3.3. Collaborations & Alliances
9.1.3.4. Recent Developments
9.1.3.5. Financial Details
9.1.3.6. Others
9.1.4.Tropical Canning Corp Sdn Bhd
9.1.4.1. Business Description
9.1.4.2. Product Portfolio
9.1.4.3. Collaborations & Alliances
9.1.4.4. Recent Developments
9.1.4.5. Financial Details
9.1.4.6. Others
9.1.5.Royal Canin Malaysia Sdn Bhd
9.1.5.1. Business Description
9.1.5.2. Product Portfolio
9.1.5.3. Collaborations & Alliances
9.1.5.4. Recent Developments
9.1.5.5. Financial Details
9.1.5.6. Others
9.1.6.Purina Petcare (M) Sdn Bhd
9.1.6.1. Business Description
9.1.6.2. Product Portfolio
9.1.6.3. Collaborations & Alliances
9.1.6.4. Recent Developments
9.1.6.5. Financial Details
9.1.6.6. Others
9.1.7.Powerpets Food Sdn Bhd
9.1.7.1. Business Description
9.1.7.2. Product Portfolio
9.1.7.3. Collaborations & Alliances
9.1.7.4. Recent Developments
9.1.7.5. Financial Details
9.1.7.6. Others
9.1.8.Vafo Praha sro
9.1.8.1. Business Description
9.1.8.2. Product Portfolio
9.1.8.3. Collaborations & Alliances
9.1.8.4. Recent Developments
9.1.8.5. Financial Details
9.1.8.6. Others
9.1.9.Inaba Pet Food Co Ltd
9.1.9.1. Business Description
9.1.9.2. Product Portfolio
9.1.9.3. Collaborations & Alliances
9.1.9.4. Recent Developments
9.1.9.5. Financial Details
9.1.9.6. Others
9.1.10. Lotuss Stores (M) Sdn Bhd
9.1.10.1. Business Description
9.1.10.2. Product Portfolio
9.1.10.3. Collaborations & Alliances
9.1.10.4. Recent Developments
9.1.10.5. Financial Details
9.1.10.6. Others
10. Disclaimer
| Segment | Sub-Segment |
|---|---|
| By Product |
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| By Nature |
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| By Ingredient |
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| By Pricing |
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| By Pet Type |
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| By Packaging |
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| By Sales Channel |
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Research Methodology
This study followed a structured approach comprising four key phases to assess the size and scope of the electro-oxidation market. The process began with thorough secondary research to collect data on the target market, related markets, and broader industry context. These findings, along with preliminary assumptions and estimates, were then validated through extensive primary research involving industry experts from across the value chain. To calculate the overall market size, both top-down and bottom-up methodologies were employed. Finally, market segmentation and data triangulation techniques were applied to refine and validate segment-level estimations.
Secondary Research
The secondary research phase involved gathering data from a wide range of credible and published sources. This step helped in identifying industry trends, defining market segmentation, and understanding the market landscape and value chain.
Sources consulted during this phase included:
- Company annual reports, investor presentations, and press releases
- Industry white papers and certified publications
- Trade directories and market-recognized databases
- Articles from authoritative authors and reputable journals
- Gold and silver standard websites
Secondary research was critical in mapping out the industry's value chain and monetary flow, identifying key market segments, understanding regional variations, and tracking significant industry developments.
Other key sources:
- Financial disclosures
- Industry associations and trade bodies
- News outlets and business magazines
- Academic journals and research studies
- Paid industry databases
Primary Research
To validate secondary data and gain deeper market insights, primary research was conducted with key stakeholders across both the supply and demand sides of the market.
On the demand side, participants included decision-makers and influencers from end-user industries—such as CIOs, CTOs, and CSOs—who provided first-hand perspectives on market needs, product usage, and future expectations.
On the supply side, interviews were conducted with manufacturers, industry associations, and institutional participants to gather insights into current offerings, product pipelines, and market challenges.
Primary interviews provided critical inputs such as:
- Market size and revenue data
- Product and service breakdowns
- Market forecasts
- Regional and application-specific trends
Stakeholders consulted included:
- Leading OEM and solution providers
- Channel and distribution partners
- End users across various applications
- Independent consultants and industry specialists
Market Size Estimation and Data Triangulation
- Identifying Key Market Participants (Secondary Research)
- Goal: To identify the major players or companies in the target market. This typically involves using publicly available data sources such as industry reports, market research publications, and financial statements of companies.
- Tools: Reports from firms like Gartner, Forrester, Euromonitor, Statista, IBISWorld, and others. Public financial statements, news articles, and press releases from top market players.
- Extracting Earnings of Key Market Participants
- Goal: To estimate the earnings generated from the product or service being analyzed. This step helps in understanding the revenue potential of each market player in a specific geography.
- Methods: Earnings data can be gathered from:
- Publicly available financial reports (for listed companies).
- Interviews and primary data sources from professionals, such as Directors, VPs, SVPs, etc. This is especially useful for understanding more nuanced, internal data that isn't publicly disclosed.
- Annual reports and investor presentations of key players.
- Data Collation and Development of a Relevant Data Model
- Goal: To collate inputs from both primary and secondary sources into a structured, data-driven model for market estimation. This model will incorporate key market KPIs and any independent variables relevant to the market.
- Key KPIs: These could include:
- Market size, growth rate, and demand drivers.
- Industry-specific metrics like market share, average revenue per customer (ARPC), or average deal size.
- External variables, such as economic growth rates, inflation rates, or commodity prices, that could affect the market.
- Data Modeling: Based on this data, the market forecasts are developed for the next 5 years. A combination of trend analysis, scenario modeling, and statistical regression might be used to generate projections.
- Scenario Analysis
- Goal: To test different assumptions and validate how sensitive the market is to changes in key variables (e.g., market demand, regulatory changes, technological disruptions).
- Types of Scenarios:
- Base Case: Based on current assumptions and historical data.
- Best-Case Scenario: Assuming favorable market conditions, regulatory environments, and technological advancements.
- Worst-Case Scenario: Accounting for adverse factors, such as economic downturns, stricter regulations, or unexpected disruptions.
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