Kenya Menstrual Care Market Report: Trends, Growth and Forecast (2026-2032)
Product Type (Pantyliners, Tampons (Applicator Tampons, Digital Tampons), Towels (Standard Towels (Standard Towels with Wings, Standard Towels Without Wings), Slim/Thin/Ultra-Thin Towels (Slim/Thin/Ultra-Thin Towels with Wings, Slim/Thin/Ultra-Thin Towels Without Wings)), Intimate Wipes, Menstrual Cups, Period Underwear), Nature (Disposable, Reusable), Age Group (Up to 18 Years, 19-30 Years, 31-40 Years, 40 Years and Above), Sales Channel (Retail Offline, Retail Online)
- FMCG
- Feb 2026
- VI0885
- 120
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Kenya Menstrual Care Market Statistics and Insights, 2026
- Market Size Statistics
- Menstrual care in Kenya is estimated at USD 60 million in 2025.
- The market size is expected to grow to USD 75 million by 2032.
- Market to register a cagr of around 3.24% during 2026-32.
- Product Type Shares
- Towels grabbed market share of 90%.
- Competition
- More than 10 companies are actively engaged in producing menstrual care in Kenya.
- Top 5 companies acquired around 70% of the market share.
- Interconsumer Products Ltd; Johnson & Johnson (Kenya) Ltd; African Cotton Industries Ltd; Hasbah Kenya Ltd; Sunda Kenya Industrial Co etc., are few of the top companies.
- Sales Channel
- Retail offline grabbed 90% of the market.
Kenya Menstrual Care Market Outlook
The Kenya menstrual care market is expected to record a stable growth in the period 20262032 and is projected to reach a market value of US75million in 2032 compared to the market value of USD 60 million in 2025 with a growth rate of around 3.24%. Increasing retail value is supported by the increasing affordability, government subsidies, and programs that address the health of menstruation. With increased access of more women and girls to essential products, the general penetration in the market is likely to increase, which will further promote the growth of the standard towels as the most preferable product line.
Towels are still at the top of the market with 90% of total sales. Winged standard towels are projected to maintain their popularity because of the added comfort and protection they offer, whereas slim, thin, and ultra-thin towels are set to be popular among younger and urban end users who will need them to have discretion and convenience. The niche products like pantyliners will most likely continue to gain steady acceptance, as hygiene preferences change.
The retail offline will still be considered as the dominant ones, taking 90% of the sales, with small local grocers still being accessible in urban and rural regions. Supermarkets will also gain more demand especially in the urban centres due to convenience, variety, and promotions. The retail online will still expand but with less basis, and end users will be able to purchase products online including home delivery services.
Future developments of the market will be in product design and sustainability. It is projected that companies will be concentrating on multi-functional products, eco-friendly materials and skin sensitive products. Reusable and biodegradable menstrual care options will probably be accepted, especially by the eco-conscious end user segment, and the advanced manufacturing technologies will guarantee that products respond to comfort and discretion requirements as well as absorbency, to help the kenya market continue to grow.
Kenya Menstrual Care Market Growth DriverSupport Market Growth by Making it Affordable and Functional.
The Kenya Menstrual Care Market is growing strongly, which is due to higher affordability and better functionality of the product. UNICEF Kenya reports that only about 67% of girls had no procurement of affordable menstrual material in the past, and therefore, through subsidised and reasonably priced commodities, the usage should be boosted. The use of standard towels, particularly wings, is gaining momentum because better protection, comfort, and user preference are in favor of its continued volume sales.
Increased participation of females in the workforce and school enrollment also contributes to the increased demand of reliable menstrual hygiene products. According to the World Bank Gender Data Portal, the labour-force participation of women in Kenya stands at 62.7%, further creating a need to have accessible and useful products to facilitate their regular activities. All of these contribute to better consumption of the whole market.
Kenya Menstrual Care Market ChallengePrice Sensitivity and Inequal Access Remains a Challenge.
Unequal access and heightened price sensitivity continue to limit wider adoption among end users, even as the market records steady growth. According to UNICEF Kenya, rural and low-income populations continue to struggle with access to menstrual care products, which is a sign of inequality. Urban markets are dominated by leading brands, although cost-effectiveness is still a major issue, and end users resort to cheaper local options.
Taxation on imported reusable products is also high, another limit to accessibility. Import taxes and value-added tax, as indicated by the Kenya Revenue Authority KRA, increase the prices of foreign-made menstrual products, which hinders the growth of eco-friendly and reusable alternatives to menstrual products among cost-sensitive end user. Affordability and accessibility form the two sides of this coin that determines the purchasing behaviour of different demographic groups.
Kenya Menstrual Care Market TrendYounger End Users use Modern and Digital Channels.
Distribution patterns for Kenya menstrual care are evolving alongside rising urbanisation and the expanding adoption of digital platforms. According to the Communications Authority of Kenya, internet penetration in urban centres is 94% of households enabling development of retail online platforms like Jumia and Ubuy. The convenience and the ability to make payments online, as well as the availability of promotions, continue to make online shopping more popular among urban, tech-savvy end users, thereby increasing this channel.
Also, there are the new trends of supermarkets and modern retail stores which will be a major distribution channel, and will serve the metropolitan residents who need convenience and shopping diversity. The trends indicate a close correspondence between the lifestyles of younger end users and the use of menstrual care products that are digitally available.
Kenya Menstrual Care Market OpportunitySustainability-Led Innovation and Inclusive Outreach
A growing emphasis on environmental sustainability and inclusiveness is expected to create new avenues for market development. The Kenya Climate Change Act 2016 promotes sustainable production, with brands being able to create biodegradable and reusable menstrual items. Skin-friendly, easy-to-clean multifunctional products should be more popular among the end users because they should be comfortable, discreet, and absorbent.
Awareness campaigns and subsidised programmes provided by the UNICEF Kenya have been used to improve menstrual health awareness and the availability of products especially to girls of school going age. Together with the increasing interest in retail online, these efforts will enable brands to reach more people and offer greater product diversification, supporting the population in achieving evolving demands and helping the environment and its health.
Kenya Menstrual Care Market Segmentation Analysis
By Product Type
- Pantyliners
- Tampons
- Towels
- Intimate Wipes
- Menstrual Cups
- Period Underwear
The segment with the highest share under the product type is Towels, accounting for around 90% of the market. Standard towels remain the most widely used menstrual care product, driven by affordability, convenience, and functionality. Towels with wings are particularly popular, offering added protection and comfort, while slim, thin, and ultra-thin towels are gradually gaining traction among younger and more active end users seeking discreet and comfortable options.
Local manufacturers and established brands continue to innovate to meet end user needs. Affordable pricing strategies, enhanced absorbency, and skin-friendly materials support the dominance of towels. Although reusable products and biodegradable options are emerging, they remain niche, with most women relying on disposable towels for daily protection. The combination of affordability, accessibility, and product reliability ensures towels maintain a commanding position in Kenya’s menstrual care market.
By Sales Channel
- Retail Offline
- Retail Online
The segment with the highest share under the sales channel is Retail Offline, holding around 90% of the market. Small local grocers continue to dominate, providing convenient access to menstrual care products across urban and rural areas. Supermarkets are emerging as dynamic channels due to urbanisation, modern retail expansion, and increased end user preference for convenience and variety.
retail online is growing steadily, supported by platforms like Jumia, Ubuy, and Jiji, offering home delivery and same-day services. Despite this growth, offline retail remains the mainstay due to accessibility, established shopping habits, and the trust end users place in physical stores. Health and beauty specialists and supermarkets are increasingly complementing local grocers, making offline retail the dominant channel for menstrual care in Kenya.
List of Companies Covered in Kenya Menstrual Care Market
The companies listed below are highly influential in the Kenya menstrual care market, with a significant market share and a strong impact on industry developments.
- Interconsumer Products Ltd
- Johnson & Johnson (Kenya) Ltd
- African Cotton Industries Ltd
- Hasbah Kenya Ltd
- Sunda Kenya Industrial Co
- Hayat Kimya Kenya Ltd
- Kim-Fay East Africa Ltd
- Marvel Five Investments Ltd
- Fineline Industries Ltd
Frequently Asked Questions
Related Report
1. Market Segmentation
1.1. Research Scope
1.2. Research Methodology
1.3. Definitions and Assumptions
2. Executive Summary
3. Kenya Menstrual Care Market Policies, Regulations, and Standards
4. Kenya Menstrual Care Market Dynamics
4.1. Growth Factors
4.2. Challenges
4.3. Trends
4.4. Opportunities
5. Kenya Menstrual Care Market Statistics, 2022-2032F
5.1. Market Size & Growth Outlook
5.1.1.By Revenues in USD Million
5.2. Market Segmentation & Growth Outlook
5.2.1.By Product Type
5.2.1.1. Pantyliners- Market Insights and Forecast 2022-2032, USD Million
5.2.1.2. Tampons- Market Insights and Forecast 2022-2032, USD Million
5.2.1.2.1. Applicator Tampons- Market Insights and Forecast 2022-2032, USD Million
5.2.1.2.2. Digital Tampons- Market Insights and Forecast 2022-2032, USD Million
5.2.1.3. Towels- Market Insights and Forecast 2022-2032, USD Million
5.2.1.3.1. Standard Towels- Market Insights and Forecast 2022-2032, USD Million
5.2.1.3.1.1. Standard Towels with Wings- Market Insights and Forecast 2022-2032, USD Million
5.2.1.3.1.2. Standard Towels Without Wings- Market Insights and Forecast 2022-2032, USD Million
5.2.1.3.2. Slim/Thin/Ultra-Thin Towels- Market Insights and Forecast 2022-2032, USD Million
5.2.1.3.2.1. Slim/Thin/Ultra-Thin Towels with Wings- Market Insights and Forecast 2022-2032, USD Million
5.2.1.3.2.2. Slim/Thin/Ultra-Thin Towels Without Wings- Market Insights and Forecast 2022-2032, USD Million
5.2.1.4. Intimate Wipes- Market Insights and Forecast 2022-2032, USD Million
5.2.1.5. Menstrual Cups- Market Insights and Forecast 2022-2032, USD Million
5.2.1.6. Period Underwear- Market Insights and Forecast 2022-2032, USD Million
5.2.2.By Nature
5.2.2.1. Disposable- Market Insights and Forecast 2022-2032, USD Million
5.2.2.2. Reusable- Market Insights and Forecast 2022-2032, USD Million
5.2.3.By Age Group
5.2.3.1. Up to 18 Years- Market Insights and Forecast 2022-2032, USD Million
5.2.3.2. 19-30 Years- Market Insights and Forecast 2022-2032, USD Million
5.2.3.3. 31-40 Years- Market Insights and Forecast 2022-2032, USD Million
5.2.3.4. 40 Years and Above- Market Insights and Forecast 2022-2032, USD Million
5.2.4.By Sales Channel
5.2.4.1. Retail Offline- Market Insights and Forecast 2022-2032, USD Million
5.2.4.2. Retail Online- Market Insights and Forecast 2022-2032, USD Million
5.2.5.By Competitors
5.2.5.1. Competition Characteristics
5.2.5.2. Market Share & Analysis
6. Kenya Pantyliners Menstrual Care Market Statistics, 2022-2032
6.1. Market Size & Growth Outlook
6.1.1.By Revenues in USD Million
6.2. Market Segmentation & Growth Outlook
6.2.1.By Nature- Market Insights and Forecast 2022-2032, USD Million
6.2.2.By Age Group- Market Insights and Forecast 2022-2032, USD Million
6.2.3.By Sales Channel- Market Insights and Forecast 2022-2032, USD Million
7. Kenya Tampons Menstrual Care Market Statistics, 2022-2032
7.1. Market Size & Growth Outlook
7.1.1.By Revenues in USD Million
7.2. Market Segmentation & Growth Outlook
7.2.1.By Product Type- Market Insights and Forecast 2022-2032, USD Million
7.2.2.By Nature- Market Insights and Forecast 2022-2032, USD Million
7.2.3.By Age Group- Market Insights and Forecast 2022-2032, USD Million
7.2.4.By Sales Channel- Market Insights and Forecast 2022-2032, USD Million
8. Kenya Towels Menstrual Care Market Statistics, 2022-2032
8.1. Market Size & Growth Outlook
8.1.1.By Revenues in USD Million
8.2. Market Segmentation & Growth Outlook
8.2.1.By Product Type- Market Insights and Forecast 2022-2032, USD Million
8.2.2.By Nature- Market Insights and Forecast 2022-2032, USD Million
8.2.3.By Age Group- Market Insights and Forecast 2022-2032, USD Million
8.2.4.By Sales Channel- Market Insights and Forecast 2022-2032, USD Million
9. Kenya Intimate Wipes Market Statistics, 2022-2032
9.1. Market Size & Growth Outlook
9.1.1.By Revenues in USD Million
9.2. Market Segmentation & Growth Outlook
9.2.1.By Nature- Market Insights and Forecast 2022-2032, USD Million
9.2.2.By Age Group- Market Insights and Forecast 2022-2032, USD Million
9.2.3.By Sales Channel- Market Insights and Forecast 2022-2032, USD Million
10. Kenya Menstrual Cups Menstrual Care Market Statistics, 2022-2032
10.1. Market Size & Growth Outlook
10.1.1. By Revenues in USD Million
10.2. Market Segmentation & Growth Outlook
10.2.1. By Nature- Market Insights and Forecast 2022-2032, USD Million
10.2.2. By Age Group- Market Insights and Forecast 2022-2032, USD Million
10.2.3. By Sales Channel- Market Insights and Forecast 2022-2032, USD Million
11. Kenya Period Underwear Menstrual Care Market Statistics, 2022-2032
11.1. Market Size & Growth Outlook
11.1.1. By Revenues in USD Million
11.2. Market Segmentation & Growth Outlook
11.2.1. By Nature- Market Insights and Forecast 2022-2032, USD Million
11.2.2. By Age Group- Market Insights and Forecast 2022-2032, USD Million
11.2.3. By Sales Channel- Market Insights and Forecast 2022-2032, USD Million
12. Competitive Outlook
12.1. Company Profiles
12.1.1. Hasbah Kenya Ltd
12.1.1.1. Business Description
12.1.1.2. Product Portfolio
12.1.1.3. Collaborations & Alliances
12.1.1.4. Recent Developments
12.1.1.5. Financial Details
12.1.1.6. Others
12.1.2. Sunda Kenya Industrial Co
12.1.2.1. Business Description
12.1.2.2. Product Portfolio
12.1.2.3. Collaborations & Alliances
12.1.2.4. Recent Developments
12.1.2.5. Financial Details
12.1.2.6. Others
12.1.3. Hayat Kimya Kenya Ltd
12.1.3.1. Business Description
12.1.3.2. Product Portfolio
12.1.3.3. Collaborations & Alliances
12.1.3.4. Recent Developments
12.1.3.5. Financial Details
12.1.3.6. Others
12.1.4. Kim-Fay East Africa Ltd
12.1.4.1. Business Description
12.1.4.2. Product Portfolio
12.1.4.3. Collaborations & Alliances
12.1.4.4. Recent Developments
12.1.4.5. Financial Details
12.1.4.6. Others
12.1.5. Marvel Five Investments Ltd
12.1.5.1. Business Description
12.1.5.2. Product Portfolio
12.1.5.3. Collaborations & Alliances
12.1.5.4. Recent Developments
12.1.5.5. Financial Details
12.1.5.6. Others
12.1.6. Interconsumer Products Ltd
12.1.6.1. Business Description
12.1.6.2. Product Portfolio
12.1.6.3. Collaborations & Alliances
12.1.6.4. Recent Developments
12.1.6.5. Financial Details
12.1.6.6. Others
12.1.7. Johnson & Johnson (Kenya) Ltd
12.1.7.1. Business Description
12.1.7.2. Product Portfolio
12.1.7.3. Collaborations & Alliances
12.1.7.4. Recent Developments
12.1.7.5. Financial Details
12.1.7.6. Others
12.1.8. African Cotton Industries Ltd
12.1.8.1. Business Description
12.1.8.2. Product Portfolio
12.1.8.3. Collaborations & Alliances
12.1.8.4. Recent Developments
12.1.8.5. Financial Details
12.1.8.6. Others
12.1.9. Fineline Industries Ltd
12.1.9.1. Business Description
12.1.9.2. Product Portfolio
12.1.9.3. Collaborations & Alliances
12.1.9.4. Recent Developments
12.1.9.5. Financial Details
12.1.9.6. Others
13. Disclaimer
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Research Methodology
This study followed a structured approach comprising four key phases to assess the size and scope of the electro-oxidation market. The process began with thorough secondary research to collect data on the target market, related markets, and broader industry context. These findings, along with preliminary assumptions and estimates, were then validated through extensive primary research involving industry experts from across the value chain. To calculate the overall market size, both top-down and bottom-up methodologies were employed. Finally, market segmentation and data triangulation techniques were applied to refine and validate segment-level estimations.
Secondary Research
The secondary research phase involved gathering data from a wide range of credible and published sources. This step helped in identifying industry trends, defining market segmentation, and understanding the market landscape and value chain.
Sources consulted during this phase included:
- Company annual reports, investor presentations, and press releases
- Industry white papers and certified publications
- Trade directories and market-recognized databases
- Articles from authoritative authors and reputable journals
- Gold and silver standard websites
Secondary research was critical in mapping out the industry's value chain and monetary flow, identifying key market segments, understanding regional variations, and tracking significant industry developments.
Other key sources:
- Financial disclosures
- Industry associations and trade bodies
- News outlets and business magazines
- Academic journals and research studies
- Paid industry databases
Primary Research
To validate secondary data and gain deeper market insights, primary research was conducted with key stakeholders across both the supply and demand sides of the market.
On the demand side, participants included decision-makers and influencers from end-user industries—such as CIOs, CTOs, and CSOs—who provided first-hand perspectives on market needs, product usage, and future expectations.
On the supply side, interviews were conducted with manufacturers, industry associations, and institutional participants to gather insights into current offerings, product pipelines, and market challenges.
Primary interviews provided critical inputs such as:
- Market size and revenue data
- Product and service breakdowns
- Market forecasts
- Regional and application-specific trends
Stakeholders consulted included:
- Leading OEM and solution providers
- Channel and distribution partners
- End users across various applications
- Independent consultants and industry specialists
Market Size Estimation and Data Triangulation
- Identifying Key Market Participants (Secondary Research)
- Goal: To identify the major players or companies in the target market. This typically involves using publicly available data sources such as industry reports, market research publications, and financial statements of companies.
- Tools: Reports from firms like Gartner, Forrester, Euromonitor, Statista, IBISWorld, and others. Public financial statements, news articles, and press releases from top market players.
- Extracting Earnings of Key Market Participants
- Goal: To estimate the earnings generated from the product or service being analyzed. This step helps in understanding the revenue potential of each market player in a specific geography.
- Methods: Earnings data can be gathered from:
- Publicly available financial reports (for listed companies).
- Interviews and primary data sources from professionals, such as Directors, VPs, SVPs, etc. This is especially useful for understanding more nuanced, internal data that isn't publicly disclosed.
- Annual reports and investor presentations of key players.
- Data Collation and Development of a Relevant Data Model
- Goal: To collate inputs from both primary and secondary sources into a structured, data-driven model for market estimation. This model will incorporate key market KPIs and any independent variables relevant to the market.
- Key KPIs: These could include:
- Market size, growth rate, and demand drivers.
- Industry-specific metrics like market share, average revenue per customer (ARPC), or average deal size.
- External variables, such as economic growth rates, inflation rates, or commodity prices, that could affect the market.
- Data Modeling: Based on this data, the market forecasts are developed for the next 5 years. A combination of trend analysis, scenario modeling, and statistical regression might be used to generate projections.
- Scenario Analysis
- Goal: To test different assumptions and validate how sensitive the market is to changes in key variables (e.g., market demand, regulatory changes, technological disruptions).
- Types of Scenarios:
- Base Case: Based on current assumptions and historical data.
- Best-Case Scenario: Assuming favorable market conditions, regulatory environments, and technological advancements.
- Worst-Case Scenario: Accounting for adverse factors, such as economic downturns, stricter regulations, or unexpected disruptions.
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