Japan Pet Care Market Report: Trends, Growth and Forecast (2026-2032)
By Product (Pet Food (Dry Food, Wet Food, Treats & Mixers), Pet Products (Cat Litter, Pet Healthcare (Veterinary Diets, Probiotics and Supplements, Tele-health Services)), Services (Veterinary Clinics, Pet Insurance, Boarding, Day-Care, and Training), Grooming and Hygiene (Shampoos and Conditioners, Brushes and Combs, Clippers and Scissors)), By Pet Type (Dog, Cat, Others), By Sales Channel (Retail Offline, Retail E-Commerce, Veterinary Clinics)
- Food & Beverage
- Dec 2025
- VI0366
- 129
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Japan Pet Care Market Statistics and Insights, 2026
- Market Size Statistics
- Pet Care in Japan is estimated at $ 6.19 Billion.
- The market size is expected to grow to $ 6.65 Billion by 2032.
- Market to register a CAGR of around 1.03% during 2026-32.
- Product Shares
- Pet Food grabbed market share of 70%.
- Competition
- More than 20 companies are actively engaged in producing Pet Care in Japan.
- Top 5 companies acquired 55% of the market share.
- Nestlé Purina PetCare KK, DoggyMan Hayashi KK, Nippon Pet Food Ltd, Inaba Pet Food Co Ltd, Unicharm Corp etc., are few of the top companies.
- Sales Channel
- Retail Offline grabbed 65% of the market.
Japan Pet Care Market Outlook
The Japan Pet Care Market is valued at USD 6.19 billion and is expected to hit USD 6.65 billion by 2032, demonstrating moderate but consistent growth during the forecast period. The market has been driven by ongoing price hikes in pet food since 2023 due to increased raw material costs and depreciation of currency. Although this has modestly pressured volume sales, premiumisation and demand for functional foods continue to drive value growth, especially in the cat food category.
Cats continue to be at the heart of the industry's growth, with the feline population forecast to increase further between 2026–32, making cat food the biggest category. On the other hand, dog ownership, particularly of big breeds, will decrease owing to lifestyle limitations and high maintenance costs. In spite of this, mixers and treats for cat and dog owners are becoming increasingly popular, contributing to total growth. The market is also witnessing increasing interest in new formats such as frozen pet foods and cross-industry product development, illustrating a trend towards more varied and specialist offerings.
The competitive dynamics favor the local manufacturers, who are able to maintain cost benefits through local sourcing and sheltering themselves from currency fluctuations. This has enabled players like Inaba Pet Food to grow their market share while global players pay more for imports. Consumers who are price-conscious are gravitating towards local brands, which are still best positioned in today's economic environment.
Retail dynamics are also important. Retail offline channels generate 65% of total sales, with pet shops, superstores, and health and personal care stores dominating. Retail e-commerce is gradually increasing, however, driven by convenience, appealing prices, and high adoption of premium and therapeutic diets. Combined, these trends indicate that the Japan pet care market will continue to be resistant, striking a balance between affordability and innovation to respond to changing consumer requirements.
Japan Pet Care Market Trend
Increasing Demand for Cats Over Dogs
The number of pets in Japan reflects a definite trend, with cats consistently increasing and the numbers of dogs, particularly large dogs, decreasing. Urban lifestyles these days and smaller dwellings make it easier to care for cats, while dogs are considered to be more high-maintenance both in terms of care and expense. While big dogs saw a short-term surge in 2024, this is not sustained and their numbers decline again in 2025. Even though there are more families in the nation, overall pet-keeping remains flat because many families suffer under enormous living expenses and flat wages.
Against this background, cats become the favorite choice, and cat food becomes the biggest value category ahead of dog food. Treats and mixers also see higher-than-average growth in both cats and dogs as owners increasingly look on them as necessary supplements to routine daily feeding.
Japan Pet Care Market Opportunity
Growth Potential Through Innovation and Cross-Market Collaboration
The pet care market in Japan will offer robust opportunities for development with innovation and cross-sector cooperation on the rise. Frozen pet food is becoming a prominent segment, gaining popularity among new entrants from beyond the conventional pet sector. Examples of such products as PAWSOME DELI, created by Nissui, demonstrate how firms are tackling issues of finicky eating behavior and prioritizing both taste and nutrients. Such solutions will attract owners looking for variety and better-quality food for their pets.
Human food and pet care company partnerships will also generate new opportunities. Collaborations like DEAN & DELUCA and PETOKOTO show how speciality and premium food knowledge can be brought over into pet nutrition. Intersegmental blending is set to improve product lines, increase consumer interaction, and fuel the growth of Japan premium segment in the pet care market.
| Report Coverage | Details |
|---|---|
| Market Forecast | 2026-32 |
| USD Value 2025 | $ 6.19 Billion |
| USD Value 2032 | $ 6.65 Billion |
| CAGR 2026-2032 | 1.03% |
| Largest Category | Pet Food segment leads with 70% market share |
| Top Trends | Increasing Demand for Cats Over Dogs |
| Top Opportunities | Growth Potential Through Innovation and Cross-Market Collaboration |
| Key Players | Nestlé Purina PetCare KK, DoggyMan Hayashi KK, Nippon Pet Food Ltd, Inaba Pet Food Co Ltd, Unicharm Corp, Mars Japan Ltd, Royal Canin Japon Inc, Hill's Colgate Japan Ltd, Pet Line Corp, Marukan Co Ltd and Others. |
Japan Pet Care Market Segmentation Analysis
By Sales Channel
- Retail Offline
- Retail E-Commerce
- Veterinary Clinics
The segment with highest market-share under the sales channel is retail offline, holding 65% of the Japan pet care market. Home improvement and gardening retailers still lead in value share, while companies are aggressively expanding to fortify their positions. For instance, Alleanza Holdings is ramping up pet shop openings and concentrating on high-end private label ranges to bolster customer loyalty. In parallel, personal care and health chains are also making an entry, with Welcia introducing its specialized pet store, Zoomore, as evidence of how offline retail is expanding to target new consumer bases.
This growth is also underpinned by the provision by offline retailers of personalized services and a comprehensive variety of products in one place. Pet stores and superstores, though struggling, continue to be a crucial part of the offline network. Through changing store formats and investment in premium and convenient propositions, retail offline continues to rise as a strong channel in Japan's pet care market in the forecast period.
Top Companies in Japan Pet Care Market
The top companies operating in the market include Nestlé Purina PetCare KK, DoggyMan Hayashi KK, Nippon Pet Food Ltd, Inaba Pet Food Co Ltd, Unicharm Corp, Mars Japan Ltd, Royal Canin Japon Inc, Hill's Colgate Japan Ltd, Pet Line Corp, Marukan Co Ltd, etc., are the top players operating in the Japan Pet Care Market.
Frequently Asked Questions
Related Report
1. Market Segmentation
1.1. Research Scope
1.2. Research Methodology
1.3. Definitions and Assumptions
2. Executive Summary
3. Japan Pet Care Market Policies, Regulations, and Standards
4. Japan Pet Care Market Dynamics
4.1. Growth Factors
4.2. Challenges
4.3. Trends
4.4. Opportunities
5. Japan Pet Care Market Statistics, 2022-2032F
5.1. Market Size & Growth Outlook
5.1.1.By Revenues in US$ Million
5.2. Market Segmentation & Growth Outlook
5.2.1.By Product
5.2.1.1. Pet Food- Market Insights and Forecast 2022-2032, USD Million
5.2.1.1.1. Dry Food- Market Insights and Forecast 2022-2032, USD Million
5.2.1.1.2. Wet Food- Market Insights and Forecast 2022-2032, USD Million
5.2.1.1.3. Treats & Mixers- Market Insights and Forecast 2022-2032, USD Million
5.2.1.2. Pet Products- Market Insights and Forecast 2022-2032, USD Million
5.2.1.2.1. Cat Litter- Market Insights and Forecast 2022-2032, USD Million
5.2.1.2.2. Pet Healthcare- Market Insights and Forecast 2022-2032, USD Million
5.2.1.2.2.1. Veterinary Diets- Market Insights and Forecast 2022-2032, USD Million
5.2.1.2.2.2. Probiotics and Supplements- Market Insights and Forecast 2022-2032, USD Million
5.2.1.2.2.3. Tele-health Services- Market Insights and Forecast 2022-2032, USD Million
5.2.1.3. Services- Market Insights and Forecast 2022-2032, USD Million
5.2.1.3.1. Veterinary Clinics- Market Insights and Forecast 2022-2032, USD Million
5.2.1.3.2. Pet Insurance- Market Insights and Forecast 2022-2032, USD Million
5.2.1.3.3. Boarding, Day-Care, and Training- Market Insights and Forecast 2022-2032, USD Million
5.2.1.4. Grooming and Hygiene- Market Insights and Forecast 2022-2032, USD Million
5.2.1.4.1. Shampoos and Conditioners- Market Insights and Forecast 2022-2032, USD Million
5.2.1.4.2. Brushes and Combs- Market Insights and Forecast 2022-2032, USD Million
5.2.1.4.3. Clippers and Scissors- Market Insights and Forecast 2022-2032, USD Million
5.2.2.By Pet Type
5.2.2.1. Dog- Market Insights and Forecast 2022-2032, USD Million
5.2.2.2. Cat- Market Insights and Forecast 2022-2032, USD Million
5.2.2.3. Others- Market Insights and Forecast 2022-2032, USD Million
5.2.3.By Sales Channel
5.2.3.1. Retail Offline- Market Insights and Forecast 2022-2032, USD Million
5.2.3.2. Retail E-Commerce- Market Insights and Forecast 2022-2032, USD Million
5.2.3.3. Veterinary Clinics- Market Insights and Forecast 2022-2032, USD Million
5.2.4.By Competitors
5.2.4.1. Competition Characteristics
5.2.4.2. Market Share & Analysis
6. Japan Pet Food Market Statistics, 2022-2032F
6.1. Market Size & Growth Outlook
6.1.1.By Revenues in US$ Million
6.1.2.By Quantity Sold in Kilo Tons
6.2. Market Segmentation & Growth Outlook
6.2.1.By Product- Market Insights and Forecast 2022-2032, USD Million
6.2.2.By Pet Type- Market Insights and Forecast 2022-2032, USD Million
6.2.3.By Sales Channel- Market Insights and Forecast 2022-2032, USD Million
7. Japan Pet Product Market Statistics, 2022-2032F
7.1. Market Size & Growth Outlook
7.1.1.By Revenues in US$ Million
7.2. Market Segmentation & Growth Outlook
7.2.1.By Product- Market Insights and Forecast 2022-2032, USD Million
7.2.2.By Pet Type- Market Insights and Forecast 2022-2032, USD Million
7.2.3.By Sales Channel- Market Insights and Forecast 2022-2032, USD Million
8. Japan Pet Care Service Market Statistics, 2022-2032F
8.1. Market Size & Growth Outlook
8.1.1.By Revenues in US$ Million
8.2. Market Segmentation & Growth Outlook
8.2.1.By Services- Market Insights and Forecast 2022-2032, USD Million
8.2.2.By Pet Type- Market Insights and Forecast 2022-2032, USD Million
8.2.3.By Sales Channel- Market Insights and Forecast 2022-2032, USD Million
9. Japan Grooming and Hygiene Pet Care Market Statistics, 2022-2032F
9.1. Market Size & Growth Outlook
9.1.1.By Revenues in US$ Million
9.2. Market Segmentation & Growth Outlook
9.2.1.By Product- Market Insights and Forecast 2022-2032, USD Million
9.2.2.By Pet Type- Market Insights and Forecast 2022-2032, USD Million
9.2.3.By Sales Channel- Market Insights and Forecast 2022-2032, USD Million
10. Competitive Outlook
10.1. Company Profiles
10.1.1. Inaba Pet Food Co Ltd
10.1.1.1. Business Description
10.1.1.2. Product Portfolio
10.1.1.3. Collaborations & Alliances
10.1.1.4. Recent Developments
10.1.1.5. Financial Details
10.1.1.6. Others
10.1.2. Unicharm Corp
10.1.2.1. Business Description
10.1.2.2. Product Portfolio
10.1.2.3. Collaborations & Alliances
10.1.2.4. Recent Developments
10.1.2.5. Financial Details
10.1.2.6. Others
10.1.3. Mars Japan Ltd
10.1.3.1. Business Description
10.1.3.2. Product Portfolio
10.1.3.3. Collaborations & Alliances
10.1.3.4. Recent Developments
10.1.3.5. Financial Details
10.1.3.6. Others
10.1.4. Royal Canin Japon Inc
10.1.4.1. Business Description
10.1.4.2. Product Portfolio
10.1.4.3. Collaborations & Alliances
10.1.4.4. Recent Developments
10.1.4.5. Financial Details
10.1.4.6. Others
10.1.5. Hill's Colgate Japan Ltd
10.1.5.1. Business Description
10.1.5.2. Product Portfolio
10.1.5.3. Collaborations & Alliances
10.1.5.4. Recent Developments
10.1.5.5. Financial Details
10.1.5.6. Others
10.1.6. Nestlé Purina PetCare KK
10.1.6.1. Business Description
10.1.6.2. Product Portfolio
10.1.6.3. Collaborations & Alliances
10.1.6.4. Recent Developments
10.1.6.5. Financial Details
10.1.6.6. Others
10.1.7. DoggyMan Hayashi KK
10.1.7.1. Business Description
10.1.7.2. Product Portfolio
10.1.7.3. Collaborations & Alliances
10.1.7.4. Recent Developments
10.1.7.5. Financial Details
10.1.7.6. Others
10.1.8. Nippon Pet Food Ltd
10.1.8.1. Business Description
10.1.8.2. Product Portfolio
10.1.8.3. Collaborations & Alliances
10.1.8.4. Recent Developments
10.1.8.5. Financial Details
10.1.8.6. Others
10.1.9. Pet Line Corp
10.1.9.1. Business Description
10.1.9.2. Product Portfolio
10.1.9.3. Collaborations & Alliances
10.1.9.4. Recent Developments
10.1.9.5. Financial Details
10.1.9.6. Others
10.1.10. Marukan Co Ltd
10.1.10.1.Business Description
10.1.10.2.Product Portfolio
10.1.10.3.Collaborations & Alliances
10.1.10.4.Recent Developments
10.1.10.5.Financial Details
10.1.10.6.Others
11. Disclaimer
| Segment | Sub-Segment |
|---|---|
| By Product |
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| By Pet Type |
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| By Sales Channel |
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Research Methodology
This study followed a structured approach comprising four key phases to assess the size and scope of the electro-oxidation market. The process began with thorough secondary research to collect data on the target market, related markets, and broader industry context. These findings, along with preliminary assumptions and estimates, were then validated through extensive primary research involving industry experts from across the value chain. To calculate the overall market size, both top-down and bottom-up methodologies were employed. Finally, market segmentation and data triangulation techniques were applied to refine and validate segment-level estimations.
Secondary Research
The secondary research phase involved gathering data from a wide range of credible and published sources. This step helped in identifying industry trends, defining market segmentation, and understanding the market landscape and value chain.
Sources consulted during this phase included:
- Company annual reports, investor presentations, and press releases
- Industry white papers and certified publications
- Trade directories and market-recognized databases
- Articles from authoritative authors and reputable journals
- Gold and silver standard websites
Secondary research was critical in mapping out the industry's value chain and monetary flow, identifying key market segments, understanding regional variations, and tracking significant industry developments.
Other key sources:
- Financial disclosures
- Industry associations and trade bodies
- News outlets and business magazines
- Academic journals and research studies
- Paid industry databases
Primary Research
To validate secondary data and gain deeper market insights, primary research was conducted with key stakeholders across both the supply and demand sides of the market.
On the demand side, participants included decision-makers and influencers from end-user industries—such as CIOs, CTOs, and CSOs—who provided first-hand perspectives on market needs, product usage, and future expectations.
On the supply side, interviews were conducted with manufacturers, industry associations, and institutional participants to gather insights into current offerings, product pipelines, and market challenges.
Primary interviews provided critical inputs such as:
- Market size and revenue data
- Product and service breakdowns
- Market forecasts
- Regional and application-specific trends
Stakeholders consulted included:
- Leading OEM and solution providers
- Channel and distribution partners
- End users across various applications
- Independent consultants and industry specialists
Market Size Estimation and Data Triangulation
- Identifying Key Market Participants (Secondary Research)
- Goal: To identify the major players or companies in the target market. This typically involves using publicly available data sources such as industry reports, market research publications, and financial statements of companies.
- Tools: Reports from firms like Gartner, Forrester, Euromonitor, Statista, IBISWorld, and others. Public financial statements, news articles, and press releases from top market players.
- Extracting Earnings of Key Market Participants
- Goal: To estimate the earnings generated from the product or service being analyzed. This step helps in understanding the revenue potential of each market player in a specific geography.
- Methods: Earnings data can be gathered from:
- Publicly available financial reports (for listed companies).
- Interviews and primary data sources from professionals, such as Directors, VPs, SVPs, etc. This is especially useful for understanding more nuanced, internal data that isn't publicly disclosed.
- Annual reports and investor presentations of key players.
- Data Collation and Development of a Relevant Data Model
- Goal: To collate inputs from both primary and secondary sources into a structured, data-driven model for market estimation. This model will incorporate key market KPIs and any independent variables relevant to the market.
- Key KPIs: These could include:
- Market size, growth rate, and demand drivers.
- Industry-specific metrics like market share, average revenue per customer (ARPC), or average deal size.
- External variables, such as economic growth rates, inflation rates, or commodity prices, that could affect the market.
- Data Modeling: Based on this data, the market forecasts are developed for the next 5 years. A combination of trend analysis, scenario modeling, and statistical regression might be used to generate projections.
- Scenario Analysis
- Goal: To test different assumptions and validate how sensitive the market is to changes in key variables (e.g., market demand, regulatory changes, technological disruptions).
- Types of Scenarios:
- Base Case: Based on current assumptions and historical data.
- Best-Case Scenario: Assuming favorable market conditions, regulatory environments, and technological advancements.
- Worst-Case Scenario: Accounting for adverse factors, such as economic downturns, stricter regulations, or unexpected disruptions.
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