Japan Dog Food Market Report: Trends, Growth and Forecast (2026-2032)
By Product (Wet Dog Food, Dry Dog Food, Treats and Mixers), By Nature (Organic, Monoprotein, Conventional), By Ingredient (Animal Derivatives, Plant Derivatives), By Pet Type (Kitten/Pup, Adult, Senior), By Pricing (Economy, Mid-Priced, Premium), By Packaging (Pouches, Bags, Folding Cartons, Tubs & Cups, Can, Bottles & Jars), By Sales Channel (Retail Channels, Non-Retail Channels)
- Food & Beverage
- Dec 2025
- VI0258
- 123
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Japan Dog Food Market Statistics and Insights, 2026
- Market Size Statistics
- Dog Food in Japan is estimated at $ 2 Billion.
- The market size is expected to grow to $ 2.09 Billion by 2032.
- Market to register a CAGR of around 0.63% during 2026-32.
- Product Shares
- Dry Dog Food grabbed market share of 55%.
- Competition
- More than 15 companies are actively engaged in producing Dog Food in Japan.
- Top 5 companies acquired 60% of the market share.
- Inaba Pet Food Co Ltd, Marukan Co Ltd, Yamahisa Pet Co Ltd, Hill's Colgate Japan Ltd, Royal Canin Japon Inc etc., are few of the top companies.
- Sales Channel
- Retail Channels grabbed 90% of the market.
Japan Dog Food Market Outlook
The Japan pet food market is forecast to continue to be plagued by declining challenges in terms of volume throughout 2025–2030 as the dog population in the country continues to decline steadily. Urbanisation, compact living spaces, and the rise in one-person households are main drivers behind the decline in pet ownership. This is likely to lead to lower demand, especially for high-pack sizes and economy dog food varieties. Nonetheless, even in the face of declining volume, value sales should continue to record modest growth as a result of sustained price rises and demand for premium products.
Premiumisation will also continue to be an important trend, with high-quality, functional, and additive-free products seeing growing demand. Companies like Nippon Pet Food and Unicharm are also growing product lines centered on health, gourmet food-like appeal, and domesticity. Frozen pet dog food is also becoming increasingly popular as domestic and foreign players introduce new products, taking advantage of the country's robust logistics infrastructure to facilitate sales online.
Distribution will keep on-streaming online, with e-commerce as the front-runner and fastest-growing medium. Health and beauty experts are also extending their dog food range to increase traffic. The trend for smaller pack sizes is also set to remain strong as consumers favour freshness and portion control.
Looking forward, although a declining dog population will curb overall consumption, opportunities for growth exist in health-oriented, premium segments and innovative formats such as frozen canine food. Local players, especially, are favorably positioned to address changing consumer needs and economic realities through localisation, innovation, and tactical pricing.
Japan Dog Food Market Challenge
The population of dogs in Japan keeps decreasing, and thus there is a gradual reduction in the proportion of dog-owning households. This is influenced by urbanization, space constraints in apartments, pet restrictions, and the general challenge and expense of maintaining dogs over smaller pets. Consequently, retail volume for dog food will decline between 2025 and 2030, posing a major challenge to market players.
Albeit declining volume, the market experiences value growth as prices rise and there is a trend towards premium products. Dog treats and mixers will be driving growth in constant value terms, while wet dog food will continue to decline. Wet dog treats are becoming increasingly popular as they also act as a bonding product as well as an easy option, further impacting demand for wet food. This change emphasizes the importance of companies responding to evolving consumer demands.
Japan Dog Food Market Opportunity
Frozen dog food is expected to gain strong momentum over 2025–2030 in Japan, driven by growing consumer interest and expanding product availability. While frozen cat food options remain limited, frozen dog food varieties are increasing, with major companies like Inaba and Nissui actively developing new lines. Nissui’s entry into the pet segment with its POWSOME Deli range highlights the growing importance of this category. At events such as Interpets Tokyo 2025, brands like PETOKOTO and Haier Japan are raising the culture of frozen pet food as well as appropriate freezer solutions to enhance pet health through improved food and storage.
This trend is also likely to spread during the forecase period even more, from retail to dog-friendly restaurants, providing gourmet frozen meals. Companies such as PETOKOTO, in collaboration with DEAN & DELUCA, are launching convenient frozen portions and snacks. While freezer storage might cap in-store growth, the nation's robust cold-chain logistics will facilitate quick online growth.
| Report Coverage | Details |
|---|---|
| Market Forecast | 2026-32 |
| USD Value 2025 | $ 2 Billion |
| USD Value 2032 | $ 2.09 Billion |
| CAGR 2026-2032 | 0.63% |
| Largest Category | Dry Dog Food segment leads with 55% market share |
| Top Challenges | Declining Dog Population Weighs on Sales Prospects Hindering Market Growth |
| Top Opportunities | Rising Popularity of Frozen Dog Food to Open New Avenues |
| Key Players | Inaba Pet Food Co Ltd, Marukan Co Ltd, Yamahisa Pet Co Ltd, Hill's Colgate Japan Ltd, Royal Canin Japon Inc, Mars Japan Ltd, DoggyMan Hayashi KK, Unicharm Corp, Iris Ohyama Co Ltd, Nippon Pet Food Ltd and Others. |
Japan Dog Food Market Segmentation Analysis
By Product
- Wet Dog Food
- Dry Dog Food
- Treats and Mixers
The most popular product segment with the largest market share is dry dog food, which still leads the market for dog foods in Japan. In its segment, there has been a definite trend towards small pack sizes. This is primarily due to the long-term downward movement in large dog breed population, which has lowered the demand for bulk packs. Since smaller dogs have become increasingly popular, the demand for smaller, more convenient-sized portions has increased.
Another important driver of this movement is the increased cost of living. To combat rising prices, most manufacturers have cut pack sizes to ensure that products remain within budgets. This strategy also aligns with increasing consumer trends towards convenience and freshness. Individually portioned smaller packs are more popular, as they preserve the quality of food. Overall, the trend towards smaller packaging sizes is transforming the dry dog food market in Japan.
Top Companies in Japan Dog Food Market
The top companies operating in the market include Inaba Pet Food Co Ltd, Marukan Co Ltd, Yamahisa Pet Co Ltd, Hill's Colgate Japan Ltd, Royal Canin Japon Inc, Mars Japan Ltd, DoggyMan Hayashi KK, Unicharm Corp, Iris Ohyama Co Ltd, Nippon Pet Food Ltd, etc., are the top players operating in the Japan Dog Food Market.
Frequently Asked Questions
Related Report
1. Market Segmentation
1.1. Research Scope
1.2. Research Methodology
1.3. Definitions and Assumptions
2. Executive Summary
3. Japan Dog Food Market Policies, Regulations, and Standards
4. Japan Dog Food Market Dynamics
4.1. Growth Factors
4.2. Challenges
4.3. Trends
4.4. Opportunities
5. Japan Dog Food Market Statistics, 2022-2032F
5.1. Market Size & Growth Outlook
5.1.1.By Revenues in US$ Million
5.1.2.By Quantity Sold in Kilo Tons
5.2. Market Segmentation & Growth Outlook
5.2.1.By Product
5.2.1.1. Wet Dog Food- Market Insights and Forecast 2022-2032, USD Million
5.2.1.2. Dry Dog Food- Market Insights and Forecast 2022-2032, USD Million
5.2.1.3. Treats and Mixers- Market Insights and Forecast 2022-2032, USD Million
5.2.2.By Nature
5.2.2.1. Organic- Market Insights and Forecast 2022-2032, USD Million
5.2.2.2. Monoprotein- Market Insights and Forecast 2022-2032, USD Million
5.2.2.3. Conventional- Market Insights and Forecast 2022-2032, USD Million
5.2.3.By Ingredient
5.2.3.1. Animal Derivatives- Market Insights and Forecast 2022-2032, USD Million
5.2.3.2. Plant Derivatives- Market Insights and Forecast 2022-2032, USD Million
5.2.4.By Pet Type
5.2.4.1. Kitten/Pup- Market Insights and Forecast 2022-2032, USD Million
5.2.4.2. Adult- Market Insights and Forecast 2022-2032, USD Million
5.2.4.3. Senior- Market Insights and Forecast 2022-2032, USD Million
5.2.5.By Pricing
5.2.5.1. Economy- Market Insights and Forecast 2022-2032, USD Million
5.2.5.2. Mid-Priced- Market Insights and Forecast 2022-2032, USD Million
5.2.5.3. Premium- Market Insights and Forecast 2022-2032, USD Million
5.2.6.By Packaging
5.2.6.1. Pouches- Market Insights and Forecast 2022-2032, USD Million
5.2.6.2. Bags- Market Insights and Forecast 2022-2032, USD Million
5.2.6.3. Folding Cartons- Market Insights and Forecast 2022-2032, USD Million
5.2.6.4. Tubs & Cups- Market Insights and Forecast 2022-2032, USD Million
5.2.6.5. Can- Market Insights and Forecast 2022-2032, USD Million
5.2.6.6. Bottles & Jars- Market Insights and Forecast 2022-2032, USD Million
5.2.7.By Sales Channel
5.2.7.1. Retail Channels- Market Insights and Forecast 2022-2032, USD Million
5.2.7.1.1. Retail Offline- Market Insights and Forecast 2022-2032, USD Million
5.2.7.1.2. Retail Online- Market Insights and Forecast 2022-2032, USD Million
5.2.7.2. Non-Retail Channels- Market Insights and Forecast 2022-2032, USD Million
5.2.7.2.1. Veterinary Clinics- Market Insights and Forecast 2022-2032, USD Million
5.2.8.By Competitors
5.2.8.1. Competition Characteristics
5.2.8.2. Market Share & Analysis
6. Japan Wet Dog Food Market Statistics, 2022-2032F
6.1. Market Size & Growth Outlook
6.1.1.By Revenues in US$ Million
6.1.2.By Quantity Sold in Kilo Tons
6.2. Market Segmentation & Growth Outlook
6.2.1.By Nature- Market Insights and Forecast 2022-2032, USD Million
6.2.2.By Ingredient- Market Insights and Forecast 2022-2032, USD Million
6.2.3.By Pet Type- Market Insights and Forecast 2022-2032, USD Million
6.2.4.By Pricing- Market Insights and Forecast 2022-2032, USD Million
6.2.5.By Packaging- Market Insights and Forecast 2022-2032, USD Million
6.2.6.By Sales Channel- Market Insights and Forecast 2022-2032, USD Million
7. Japan Dry Dog Food Market Statistics, 2022-2032F
7.1. Market Size & Growth Outlook
7.1.1.By Revenues in US$ Million
7.1.2.By Quantity Sold in Kilo Tons
7.2. Market Segmentation & Growth Outlook
7.2.1.By Nature- Market Insights and Forecast 2022-2032, USD Million
7.2.2.By Ingredient- Market Insights and Forecast 2022-2032, USD Million
7.2.3.By Pet Type- Market Insights and Forecast 2022-2032, USD Million
7.2.4.By Pricing- Market Insights and Forecast 2022-2032, USD Million
7.2.5.By Packaging- Market Insights and Forecast 2022-2032, USD Million
7.2.6.By Sales Channel- Market Insights and Forecast 2022-2032, USD Million
8. Japan Treats and Mixers Dog Food Market Statistics, 2022-2032F
8.1. Market Size & Growth Outlook
8.1.1.By Revenues in US$ Million
8.1.2.By Quantity Sold in Kilo Tons
8.2. Market Segmentation & Growth Outlook
8.2.1.By Nature- Market Insights and Forecast 2022-2032, USD Million
8.2.2.By Ingredient- Market Insights and Forecast 2022-2032, USD Million
8.2.3.By Pet Type- Market Insights and Forecast 2022-2032, USD Million
8.2.4.By Pricing- Market Insights and Forecast 2022-2032, USD Million
8.2.5.By Packaging- Market Insights and Forecast 2022-2032, USD Million
8.2.6.By Sales Channel- Market Insights and Forecast 2022-2032, USD Million
9. Competitive Outlook
9.1. Company Profiles
9.1.1.Hill's Colgate Japan Ltd
9.1.1.1. Business Description
9.1.1.2. Product Portfolio
9.1.1.3. Collaborations & Alliances
9.1.1.4. Recent Developments
9.1.1.5. Financial Details
9.1.1.6. Others
9.1.2.Royal Canin Japon Inc
9.1.2.1. Business Description
9.1.2.2. Product Portfolio
9.1.2.3. Collaborations & Alliances
9.1.2.4. Recent Developments
9.1.2.5. Financial Details
9.1.2.6. Others
9.1.3.Mars Japan Ltd
9.1.3.1. Business Description
9.1.3.2. Product Portfolio
9.1.3.3. Collaborations & Alliances
9.1.3.4. Recent Developments
9.1.3.5. Financial Details
9.1.3.6. Others
9.1.4.DoggyMan Hayashi KK
9.1.4.1. Business Description
9.1.4.2. Product Portfolio
9.1.4.3. Collaborations & Alliances
9.1.4.4. Recent Developments
9.1.4.5. Financial Details
9.1.4.6. Others
9.1.5.Unicharm Corp
9.1.5.1. Business Description
9.1.5.2. Product Portfolio
9.1.5.3. Collaborations & Alliances
9.1.5.4. Recent Developments
9.1.5.5. Financial Details
9.1.5.6. Others
9.1.6.Inaba Pet Food Co Ltd
9.1.6.1. Business Description
9.1.6.2. Product Portfolio
9.1.6.3. Collaborations & Alliances
9.1.6.4. Recent Developments
9.1.6.5. Financial Details
9.1.6.6. Others
9.1.7.Marukan Co Ltd
9.1.7.1. Business Description
9.1.7.2. Product Portfolio
9.1.7.3. Collaborations & Alliances
9.1.7.4. Recent Developments
9.1.7.5. Financial Details
9.1.7.6. Others
9.1.8.Yamahisa Pet Co Ltd
9.1.8.1. Business Description
9.1.8.2. Product Portfolio
9.1.8.3. Collaborations & Alliances
9.1.8.4. Recent Developments
9.1.8.5. Financial Details
9.1.8.6. Others
9.1.9.Iris Ohyama Co Ltd
9.1.9.1. Business Description
9.1.9.2. Product Portfolio
9.1.9.3. Collaborations & Alliances
9.1.9.4. Recent Developments
9.1.9.5. Financial Details
9.1.9.6. Others
9.1.10. Nippon Pet Food Ltd
9.1.10.1. Business Description
9.1.10.2. Product Portfolio
9.1.10.3. Collaborations & Alliances
9.1.10.4. Recent Developments
9.1.10.5. Financial Details
9.1.10.6. Others
10. Disclaimer
| Segment | Sub-Segment |
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| By Product |
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| By Nature |
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| By Ingredient |
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| By Pet Type |
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| By Pricing |
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| By Packaging |
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| By Sales Channel |
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Research Methodology
This study followed a structured approach comprising four key phases to assess the size and scope of the electro-oxidation market. The process began with thorough secondary research to collect data on the target market, related markets, and broader industry context. These findings, along with preliminary assumptions and estimates, were then validated through extensive primary research involving industry experts from across the value chain. To calculate the overall market size, both top-down and bottom-up methodologies were employed. Finally, market segmentation and data triangulation techniques were applied to refine and validate segment-level estimations.
Secondary Research
The secondary research phase involved gathering data from a wide range of credible and published sources. This step helped in identifying industry trends, defining market segmentation, and understanding the market landscape and value chain.
Sources consulted during this phase included:
- Company annual reports, investor presentations, and press releases
- Industry white papers and certified publications
- Trade directories and market-recognized databases
- Articles from authoritative authors and reputable journals
- Gold and silver standard websites
Secondary research was critical in mapping out the industry's value chain and monetary flow, identifying key market segments, understanding regional variations, and tracking significant industry developments.
Other key sources:
- Financial disclosures
- Industry associations and trade bodies
- News outlets and business magazines
- Academic journals and research studies
- Paid industry databases
Primary Research
To validate secondary data and gain deeper market insights, primary research was conducted with key stakeholders across both the supply and demand sides of the market.
On the demand side, participants included decision-makers and influencers from end-user industries—such as CIOs, CTOs, and CSOs—who provided first-hand perspectives on market needs, product usage, and future expectations.
On the supply side, interviews were conducted with manufacturers, industry associations, and institutional participants to gather insights into current offerings, product pipelines, and market challenges.
Primary interviews provided critical inputs such as:
- Market size and revenue data
- Product and service breakdowns
- Market forecasts
- Regional and application-specific trends
Stakeholders consulted included:
- Leading OEM and solution providers
- Channel and distribution partners
- End users across various applications
- Independent consultants and industry specialists
Market Size Estimation and Data Triangulation
- Identifying Key Market Participants (Secondary Research)
- Goal: To identify the major players or companies in the target market. This typically involves using publicly available data sources such as industry reports, market research publications, and financial statements of companies.
- Tools: Reports from firms like Gartner, Forrester, Euromonitor, Statista, IBISWorld, and others. Public financial statements, news articles, and press releases from top market players.
- Extracting Earnings of Key Market Participants
- Goal: To estimate the earnings generated from the product or service being analyzed. This step helps in understanding the revenue potential of each market player in a specific geography.
- Methods: Earnings data can be gathered from:
- Publicly available financial reports (for listed companies).
- Interviews and primary data sources from professionals, such as Directors, VPs, SVPs, etc. This is especially useful for understanding more nuanced, internal data that isn't publicly disclosed.
- Annual reports and investor presentations of key players.
- Data Collation and Development of a Relevant Data Model
- Goal: To collate inputs from both primary and secondary sources into a structured, data-driven model for market estimation. This model will incorporate key market KPIs and any independent variables relevant to the market.
- Key KPIs: These could include:
- Market size, growth rate, and demand drivers.
- Industry-specific metrics like market share, average revenue per customer (ARPC), or average deal size.
- External variables, such as economic growth rates, inflation rates, or commodity prices, that could affect the market.
- Data Modeling: Based on this data, the market forecasts are developed for the next 5 years. A combination of trend analysis, scenario modeling, and statistical regression might be used to generate projections.
- Scenario Analysis
- Goal: To test different assumptions and validate how sensitive the market is to changes in key variables (e.g., market demand, regulatory changes, technological disruptions).
- Types of Scenarios:
- Base Case: Based on current assumptions and historical data.
- Best-Case Scenario: Assuming favorable market conditions, regulatory environments, and technological advancements.
- Worst-Case Scenario: Accounting for adverse factors, such as economic downturns, stricter regulations, or unexpected disruptions.
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