Italy Pet Care Market Report: Trends, Growth and Forecast (2026-2032)
By Product (Pet Food (Dry Food, Wet Food, Treats & Mixers), Pet Products (Cat Litter, Pet Healthcare (Veterinary Diets, Probiotics and Supplements, Tele-health Services)), Services (Veterinary Clinics, Pet Insurance, Boarding, Day-Care, and Training), Grooming and Hygiene (Shampoos and Conditioners, Brushes and Combs, Clippers and Scissors)), By Pet Type (Dog, Cat, Others), By Sales Channel (Retail Offline, Retail E-Commerce, Veterinary Clinics)
- Food & Beverage
- Dec 2025
- VI0365
- 122
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Italy Pet Care Market Statistics and Insights, 2026
- Market Size Statistics
- Pet Care in Italy is estimated at $ 6.48 Billion.
- The market size is expected to grow to $ 7.59 Billion by 2032.
- Market to register a CAGR of around 2.28% during 2026-32.
- Product Shares
- Pet Food grabbed market share of 80%.
- Pet Food to witness a volume CAGR of around 0.91%.
- Competition
- More than 20 companies are actively engaged in producing Pet Care in Italy.
- Top 5 companies acquired 50% of the market share.
- Coop Italia scarl, Affinity Petcare Italia Srl, Agras Delic SpA, Nestlé Purina PetCare Italia SpA, Mars Italia SpA etc., are few of the top companies.
- Sales Channel
- Retail Offline grabbed 85% of the market.
Italy Pet Care Market Outlook
The Italy Pet Care Market stands at an estimated USD 6.48 billion and is forecast to rise to USD 7.59 billion in 2032, representing consistent though moderate growth. As total pet adoption has stabilized following the pandemic-fueled boom, the market is still helped by the ongoing trend towards pet humanisation. Italy pet owners are more concerned than ever with the physical as well as emotional health of their pets, helping to fuel demand for high-quality food, therapeutic diets, and wellness-oriented products.
Pet food continues to be the leading segment, aided by increasing consumer concern for nutrition, quality, and sustainability. High-end wet cat food continues to trend well, while functional and therapeutic diets are picking up pace with ageing pets and expanding health concerns. The category is set to record a volume CAGR of about 0.91% during the forecast period, representing steady consumption alongside continued premiumisation. Dietary supplements and personalized nutrition are also becoming growth drivers, supporting the trend toward individualized health solutions for pets.
Retail Offline channels lead on the retail side with 85% of sales, with pet stores, superstores, and discounters at the forefront. Specialized stores gain from having broad assortments and specialist advice, while discounters sell to price-sensitive buyers at low prices for wellness and food items. Meanwhile, e-commerce keeps growing, with zooplus, Arcaplanet, and Amazon serving needs for convenience, price, and doorstep delivery.
Ahead, the market will be influenced by three factors: digitalisation, innovation, and sustainability. Large companies are making investments in environmentally friendly production, recyclable packaging, and local sources of ingredients to respond to changing customer expectations. Therapeutic solutions and customised diets will become increasingly significant, and digital platforms will enable more robust e-commerce growth. Combined, these changes will be poised to maintain market growth by 2032, even in a scenario of economic prudence.
Italy Pet Care Market Growth Driver
Possible VAT Reforms Driving Market Expansion
The government is mulling over revisions in the existing VAT framework for pet food in light of the increasing acceptance of pets as part of daily life and the economic significance of the industry. The possible cut in VAT would ease fiscal burdens on consumers and spur greater expenditure on premium and welfare-driven items.
Growing government interest in sustainability and Pets welfare also bolsters the prospect of positive legislative action. Any changes come with the formal process and more debate, but the talk sends out strong potential for reforms that can drive demand and be a driver for market growth.
Italy Pet Care Market Trend
Premiumisation and Innovation Redefine Cat Care
Pet adoption has stabilised, with cats gaining preference over dogs in Italy due to their easier care needs and suitability for urban, indoor lifestyles. Cat food is still the biggest category in terms of value, and premium wet food is driving expansion. End users are increasingly knowledgeable about nutrition and look for natural, sustainable, and hydrating food. Demand follows for organic ingredients, transparency, and green packaging. Gourmet pet recipes using human-inspired cuisine add even more appeal, transforming mealtimes into special occasion-like experiences for pets.
In addition to wet food, cat mixers and treats rank as the highest-growing segment. No longer viewed as infrequent treats, they are becoming ever-more essential complementary foods. Increasing consumer expectations are being met with innovation in grain-free products, functional benefits, single-source proteins, and traceable supply chains. For retailers, this segment is a means to drive loyalty, new buyer acquisition, and basket value growth and is thus a key growth driver over the years to come.
Italy Pet Care Market Opportunity
Increasing Need for Specialized and Premium Care
The Italy pet care market will experience consistent opportunities for growth as an ageing pet population fuels demand for premium therapeutic products for cats and dogs. End users will seek increasing levels of specialist solutions for older pets' health problems, increasing the adoption of high-quality food and dietary supplements. The supplements will become more significant in maintaining joint health, immune, and digestion, as increased awareness of geriatric pet care grows.
Companies are also likely to meet changing consumer demands with a focus on sustainability and customisation. Local sourcing, sustainable production, and recyclable packaging will become more popular, while tailored nutrition based on age, breed, and health status will appeal to owners who treat their pets as part of the family. These will be a source of significant opportunities for brands to consolidate their positions.
| Report Coverage | Details |
|---|---|
| Market Forecast | 2026-32 |
| USD Value 2025 | $ 6.48 Billion |
| USD Value 2032 | $ 7.59 Billion |
| CAGR 2026-2032 | 2.28% |
| Largest Category | Pet Food segment leads with 80% market share |
| Top Drivers | Possible VAT Reforms Driving Market Expansion |
| Top Trends | Premiumisation and Innovation Redefine Cat Care |
| Top Opportunities | Increasing Need for Specialized and Premium Care |
| Key Players | Coop Italia scarl, Affinity Petcare Italia Srl, Agras Delic SpA, Nestlé Purina PetCare Italia SpA, Mars Italia SpA, Hill's Pet Nutrition Italia Srl, Royal Canin Italia Srl, Monge & C SpA, Bolton Alimentari SpA, Morando SpA and Others. |
Italy Pet Care Market Segmentation Analysis
By Sales Channel
- Retail Offline
- Retail E-Commerce
- Veterinary Clinics
The segmentation with the largest market share in the sales channel is retail offline, which covered 85% of the Italy pet care market. Pet stores and superstores are still the top distribution channel, fueled by high demand for high-quality products and individualized shopping experiences. Market leader Arcaplanet also continues to increase its retail footprint with new stores and new formats like metro stores in Milan, intended to offer quick and easy access to essentials in congested city centers. This helps ensure the offline channel retains its dominance throughout the forecast period.
In Retail offline channels, discounters are among the fastest-growing players. Their success indicates end users hypersensitivity to increasing inflation and economic pressure, as buyers look for affordable options. By broadening product offerings from food and accessories into health and wellness goods, discounters have established themselves as single shops of choice for cost-conscious pet owners, enhancing their attractiveness in a competitive market.
Top Companies in Italy Pet Care Market
The top companies operating in the market include Coop Italia scarl, Affinity Petcare Italia Srl, Agras Delic SpA, Nestlé Purina PetCare Italia SpA, Mars Italia SpA, Hill's Pet Nutrition Italia Srl, Royal Canin Italia Srl, Monge & C SpA, Bolton Alimentari SpA, Morando SpA, etc., are the top players operating in the Italy Pet Care Market.
Frequently Asked Questions
Related Report
1. Market Segmentation
1.1. Research Scope
1.2. Research Methodology
1.3. Definitions and Assumptions
2. Executive Summary
3. Italy Pet Care Market Policies, Regulations, and Standards
4. Italy Pet Care Market Dynamics
4.1. Growth Factors
4.2. Challenges
4.3. Trends
4.4. Opportunities
5. Italy Pet Care Market Statistics, 2022-2032F
5.1. Market Size & Growth Outlook
5.1.1.By Revenues in US$ Million
5.2. Market Segmentation & Growth Outlook
5.2.1.By Product
5.2.1.1. Pet Food- Market Insights and Forecast 2022-2032, USD Million
5.2.1.1.1. Dry Food- Market Insights and Forecast 2022-2032, USD Million
5.2.1.1.2. Wet Food- Market Insights and Forecast 2022-2032, USD Million
5.2.1.1.3. Treats & Mixers- Market Insights and Forecast 2022-2032, USD Million
5.2.1.2. Pet Products- Market Insights and Forecast 2022-2032, USD Million
5.2.1.2.1. Cat Litter- Market Insights and Forecast 2022-2032, USD Million
5.2.1.2.2. Pet Healthcare- Market Insights and Forecast 2022-2032, USD Million
5.2.1.2.2.1. Veterinary Diets- Market Insights and Forecast 2022-2032, USD Million
5.2.1.2.2.2. Probiotics and Supplements- Market Insights and Forecast 2022-2032, USD Million
5.2.1.2.2.3. Tele-health Services- Market Insights and Forecast 2022-2032, USD Million
5.2.1.3. Services- Market Insights and Forecast 2022-2032, USD Million
5.2.1.3.1. Veterinary Clinics- Market Insights and Forecast 2022-2032, USD Million
5.2.1.3.2. Pet Insurance- Market Insights and Forecast 2022-2032, USD Million
5.2.1.3.3. Boarding, Day-Care, and Training- Market Insights and Forecast 2022-2032, USD Million
5.2.1.4. Grooming and Hygiene- Market Insights and Forecast 2022-2032, USD Million
5.2.1.4.1. Shampoos and Conditioners- Market Insights and Forecast 2022-2032, USD Million
5.2.1.4.2. Brushes and Combs- Market Insights and Forecast 2022-2032, USD Million
5.2.1.4.3. Clippers and Scissors- Market Insights and Forecast 2022-2032, USD Million
5.2.2.By Pet Type
5.2.2.1. Dog- Market Insights and Forecast 2022-2032, USD Million
5.2.2.2. Cat- Market Insights and Forecast 2022-2032, USD Million
5.2.2.3. Others- Market Insights and Forecast 2022-2032, USD Million
5.2.3.By Sales Channel
5.2.3.1. Retail Offline- Market Insights and Forecast 2022-2032, USD Million
5.2.3.2. Retail E-Commerce- Market Insights and Forecast 2022-2032, USD Million
5.2.3.3. Veterinary Clinics- Market Insights and Forecast 2022-2032, USD Million
5.2.4.By Competitors
5.2.4.1. Competition Characteristics
5.2.4.2. Market Share & Analysis
6. Italy Pet Food Market Statistics, 2022-2032F
6.1. Market Size & Growth Outlook
6.1.1.By Revenues in US$ Million
6.1.2.By Quantity Sold in Kilo Tons
6.2. Market Segmentation & Growth Outlook
6.2.1.By Product- Market Insights and Forecast 2022-2032, USD Million
6.2.2.By Pet Type- Market Insights and Forecast 2022-2032, USD Million
6.2.3.By Sales Channel- Market Insights and Forecast 2022-2032, USD Million
7. Italy Pet Product Market Statistics, 2022-2032F
7.1. Market Size & Growth Outlook
7.1.1.By Revenues in US$ Million
7.2. Market Segmentation & Growth Outlook
7.2.1.By Product- Market Insights and Forecast 2022-2032, USD Million
7.2.2.By Pet Type- Market Insights and Forecast 2022-2032, USD Million
7.2.3.By Sales Channel- Market Insights and Forecast 2022-2032, USD Million
8. Italy Pet Care Service Market Statistics, 2022-2032F
8.1. Market Size & Growth Outlook
8.1.1.By Revenues in US$ Million
8.2. Market Segmentation & Growth Outlook
8.2.1.By Services- Market Insights and Forecast 2022-2032, USD Million
8.2.2.By Pet Type- Market Insights and Forecast 2022-2032, USD Million
8.2.3.By Sales Channel- Market Insights and Forecast 2022-2032, USD Million
9. Italy Grooming and Hygiene Pet Care Market Statistics, 2022-2032F
9.1. Market Size & Growth Outlook
9.1.1.By Revenues in US$ Million
9.2. Market Segmentation & Growth Outlook
9.2.1.By Product- Market Insights and Forecast 2022-2032, USD Million
9.2.2.By Pet Type- Market Insights and Forecast 2022-2032, USD Million
9.2.3.By Sales Channel- Market Insights and Forecast 2022-2032, USD Million
10. Competitive Outlook
10.1. Company Profiles
10.1.1. Nestlé Purina PetCare Italia SpA
10.1.1.1. Business Description
10.1.1.2. Product Portfolio
10.1.1.3. Collaborations & Alliances
10.1.1.4. Recent Developments
10.1.1.5. Financial Details
10.1.1.6. Others
10.1.2. Mars Italia SpA
10.1.2.1. Business Description
10.1.2.2. Product Portfolio
10.1.2.3. Collaborations & Alliances
10.1.2.4. Recent Developments
10.1.2.5. Financial Details
10.1.2.6. Others
10.1.3. Hill's Pet Nutrition Italia Srl
10.1.3.1. Business Description
10.1.3.2. Product Portfolio
10.1.3.3. Collaborations & Alliances
10.1.3.4. Recent Developments
10.1.3.5. Financial Details
10.1.3.6. Others
10.1.4. Royal Canin Italia Srl
10.1.4.1. Business Description
10.1.4.2. Product Portfolio
10.1.4.3. Collaborations & Alliances
10.1.4.4. Recent Developments
10.1.4.5. Financial Details
10.1.4.6. Others
10.1.5. Monge & C SpA
10.1.5.1. Business Description
10.1.5.2. Product Portfolio
10.1.5.3. Collaborations & Alliances
10.1.5.4. Recent Developments
10.1.5.5. Financial Details
10.1.5.6. Others
10.1.6. Coop Italia scarl
10.1.6.1. Business Description
10.1.6.2. Product Portfolio
10.1.6.3. Collaborations & Alliances
10.1.6.4. Recent Developments
10.1.6.5. Financial Details
10.1.6.6. Others
10.1.7. Affinity Petcare Italia Srl
10.1.7.1. Business Description
10.1.7.2. Product Portfolio
10.1.7.3. Collaborations & Alliances
10.1.7.4. Recent Developments
10.1.7.5. Financial Details
10.1.7.6. Others
10.1.8. Agras Delic SpA
10.1.8.1. Business Description
10.1.8.2. Product Portfolio
10.1.8.3. Collaborations & Alliances
10.1.8.4. Recent Developments
10.1.8.5. Financial Details
10.1.8.6. Others
10.1.9. Bolton Alimentari SpA
10.1.9.1. Business Description
10.1.9.2. Product Portfolio
10.1.9.3. Collaborations & Alliances
10.1.9.4. Recent Developments
10.1.9.5. Financial Details
10.1.9.6. Others
10.1.10. Morando SpA
10.1.10.1.Business Description
10.1.10.2.Product Portfolio
10.1.10.3.Collaborations & Alliances
10.1.10.4.Recent Developments
10.1.10.5.Financial Details
10.1.10.6.Others
11. Disclaimer
| Segment | Sub-Segment |
|---|---|
| By Product |
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| By Pet Type |
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| By Sales Channel |
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Research Methodology
This study followed a structured approach comprising four key phases to assess the size and scope of the electro-oxidation market. The process began with thorough secondary research to collect data on the target market, related markets, and broader industry context. These findings, along with preliminary assumptions and estimates, were then validated through extensive primary research involving industry experts from across the value chain. To calculate the overall market size, both top-down and bottom-up methodologies were employed. Finally, market segmentation and data triangulation techniques were applied to refine and validate segment-level estimations.
Secondary Research
The secondary research phase involved gathering data from a wide range of credible and published sources. This step helped in identifying industry trends, defining market segmentation, and understanding the market landscape and value chain.
Sources consulted during this phase included:
- Company annual reports, investor presentations, and press releases
- Industry white papers and certified publications
- Trade directories and market-recognized databases
- Articles from authoritative authors and reputable journals
- Gold and silver standard websites
Secondary research was critical in mapping out the industry's value chain and monetary flow, identifying key market segments, understanding regional variations, and tracking significant industry developments.
Other key sources:
- Financial disclosures
- Industry associations and trade bodies
- News outlets and business magazines
- Academic journals and research studies
- Paid industry databases
Primary Research
To validate secondary data and gain deeper market insights, primary research was conducted with key stakeholders across both the supply and demand sides of the market.
On the demand side, participants included decision-makers and influencers from end-user industries—such as CIOs, CTOs, and CSOs—who provided first-hand perspectives on market needs, product usage, and future expectations.
On the supply side, interviews were conducted with manufacturers, industry associations, and institutional participants to gather insights into current offerings, product pipelines, and market challenges.
Primary interviews provided critical inputs such as:
- Market size and revenue data
- Product and service breakdowns
- Market forecasts
- Regional and application-specific trends
Stakeholders consulted included:
- Leading OEM and solution providers
- Channel and distribution partners
- End users across various applications
- Independent consultants and industry specialists
Market Size Estimation and Data Triangulation
- Identifying Key Market Participants (Secondary Research)
- Goal: To identify the major players or companies in the target market. This typically involves using publicly available data sources such as industry reports, market research publications, and financial statements of companies.
- Tools: Reports from firms like Gartner, Forrester, Euromonitor, Statista, IBISWorld, and others. Public financial statements, news articles, and press releases from top market players.
- Extracting Earnings of Key Market Participants
- Goal: To estimate the earnings generated from the product or service being analyzed. This step helps in understanding the revenue potential of each market player in a specific geography.
- Methods: Earnings data can be gathered from:
- Publicly available financial reports (for listed companies).
- Interviews and primary data sources from professionals, such as Directors, VPs, SVPs, etc. This is especially useful for understanding more nuanced, internal data that isn't publicly disclosed.
- Annual reports and investor presentations of key players.
- Data Collation and Development of a Relevant Data Model
- Goal: To collate inputs from both primary and secondary sources into a structured, data-driven model for market estimation. This model will incorporate key market KPIs and any independent variables relevant to the market.
- Key KPIs: These could include:
- Market size, growth rate, and demand drivers.
- Industry-specific metrics like market share, average revenue per customer (ARPC), or average deal size.
- External variables, such as economic growth rates, inflation rates, or commodity prices, that could affect the market.
- Data Modeling: Based on this data, the market forecasts are developed for the next 5 years. A combination of trend analysis, scenario modeling, and statistical regression might be used to generate projections.
- Scenario Analysis
- Goal: To test different assumptions and validate how sensitive the market is to changes in key variables (e.g., market demand, regulatory changes, technological disruptions).
- Types of Scenarios:
- Base Case: Based on current assumptions and historical data.
- Best-Case Scenario: Assuming favorable market conditions, regulatory environments, and technological advancements.
- Worst-Case Scenario: Accounting for adverse factors, such as economic downturns, stricter regulations, or unexpected disruptions.
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