Italy Dog Food Market Report: Trends, Growth and Forecast (2026-2032)
By Product (Wet Dog Food, Dry Dog Food, Treats and Mixers), By Nature (Organic, Monoprotein, Conventional), By Ingredient (Animal Derivatives, Plant Derivatives), By Pet Type (Kitten/Pup, Adult, Senior), By Pricing (Economy, Mid-Priced, Premium), By Packaging (Pouches, Bags, Folding Cartons, Tubs & Cups, Can, Bottles & Jars), By Sales Channel (Retail Channels, Non-Retail Channels)
- Food & Beverage
- Dec 2025
- VI0257
- 129
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Italy Dog Food Market Statistics and Insights, 2026
- Market Size Statistics
- Dog Food in Italy is estimated at $ 2.38 Billion.
- The market size is expected to grow to $ 2.69 Billion by 2032.
- Market to register a CAGR of around 1.76% during 2026-32.
- Product Shares
- Dry Dog Food grabbed market share of 53%.
- Dry Dog Food to witness a volume CAGR of around 0.27%.
- Competition
- More than 20 companies are actively engaged in producing Dog Food in Italy.
- Top 5 companies acquired 45% of the market share.
- Affinity Petcare Italia Srl, Coop Italia scarl, Agras Delic SpA, Nestlé Purina PetCare Italia SpA, Hill's Pet Nutrition Italia Srl etc., are few of the top companies.
- Sales Channel
- Retail Channels grabbed 95% of the market.
Italy Dog Food Market Outlook
The Italy dog food market is forecast to grow steadily in value and volume terms between 2025 and 2030 due to increasing premiumisation and demand for bespoke nutrition. Inflationary pressures and concerns over cost of living have created less spending in mid-range and economy segments, but premium and therapeutic ranges remain robust. Animal owners are becoming more willing to spend on premium options, particularly those that meet specific health requirements. Dry dog food is still the biggest category, which is preferred due to convenience, long shelf life, and oral health benefits.
Retail e-commerce will keep growing underpinning by subscription models and tailored offerings. The online channels offer access to more products and are suitable for busy lives and are appealing to consumers. The application of technologies like artificial intelligence is also allowing brands to provide personalised diets based on a dog's age, breed, and health status. Meanwhile, dog mixers and treats are also innovating, with new functional treats for dental health, gut function, and emotional well-being.
Distribution is still dominated by pet shops and superstores because of their comprehensive range and specialist guidance, although hypermarkets are poised to be the quickest-growing channel with the help of pricing tactics and broader product ranges. Arcaplanet is among the brands expanding affordability through price reduction, subsequently driving market availability further.
Throughout the forecast period, natural ingredients and alternative proteins will continue to be the key focus areas, with expansion in fresh, frozen, and vegetarian canine food. Personalized, therapeutic, and functional foods will be the core of future development, indicating the strengthening relationship between dogs and their human families.
Italy Dog Food Market Growth Driver
Expansion in the pet food market is underpinned by falling inflation and stable prices, boosting consumers' purchasing power and enabling higher expenditure on the health and well-being of their pets. The emotional bond between pet owners and their dogs is also intensifying as more families regard dogs as part of the family. This emotional connection fuels growth in demand for premium-quality products that meet dogs' unique nutritional and health requirements, stimulating repeated innovation in premium and specialty dog food products.
Nevertheless, the mid-range market is struggling because of polarised demand amongst consumers. While premium products appeal to buyers who are willing to spend on animal nutrition, affordable products are also experiencing consistent growth. As a consequence, some of the mid-range businesses are evolving by offering premium-type products that target value-oriented but quality-conscious customers. For example, Morando has released a Mediterranean-style dog food line that contains high-grade meats, vegetables, and herbs and comes in dry and wet forms to aid digestion and flavour.
Italy Dog Food Market Trend
Innovations in dog food now primarily focus on natural and high-quality ingredients, with owners opting for products without preservatives and artificial additives. In response to this demand, companies continue to develop broader ranges of fresh, bespoke products that answer to natural canine dietary requirements. There is an undisputable move towards minimally processed recipes based on ingredients that are similar to what nature has to offer dogs.
Product development is also investigating other protein sources and special ingredient blends, particularly those using fruits and vegetables. Segments such as fresh, raw frozen, and cooked-and-frozen natural foods are taking off, breaking through niche attraction. Natural Line Srl stands out in particular as an important company, with a focus on retaining nutritional value without artificial flavouring or additives. Since 2014, the company has collaborated with the Department of Veterinary Science at the University of Turin to align its products with canine physiological and nutritional requirements.
Italy Dog Food Market Opportunity
Retail online shopping will provide good expansion prospects for dog food businesses during 2025-2030. Italy consumers will increasingly opt for online purchases with its convenience, time, and wider availability. This trend will prompt more pet food companies to invest in e-commerce sites, such as subscription plans providing a constant supply of dog food. These models will not only make pet care easier for owners but also give businesses a steady, recurring stream of revenue.
The application of new technologies, such as artificial intelligence, will further intensify the online experience by supporting personalised dog food choices. Customised diets according to dog-specific needs will enable companies to differentiate their products in a competitive market. This customisation trend will be a principal driver of value in the new digital marketplace.
| Report Coverage | Details |
|---|---|
| Market Forecast | 2026-32 |
| USD Value 2025 | $ 2.38 Billion |
| USD Value 2032 | $ 2.69 Billion |
| CAGR 2026-2032 | 1.76% |
| Largest Category | Dry Dog Food segment leads with 50% market share |
| Top Drivers | Strengthening Human-Pet Bond Boosts Premiumisation Driving Market Growth |
| Top Trends | Rising Focus on Natural Ingredients and Alternative Proteins |
| Top Opportunities | E-Commerce to Drive Growth Through Convenience and Innovation |
| Key Players | Affinity Petcare Italia Srl, Coop Italia scarl, Agras Delic SpA, Nestlé Purina PetCare Italia SpA, Hill's Pet Nutrition Italia Srl, Mars Italia SpA, Royal Canin Italia Srl, Monge & C SpA, CONAD - Consorzio Nazionale Dettaglianti Scrl, Sanypet SpA and Others. |
Italy Dog Food Market Segmentation Analysis
By Sales Channel
- Retail Channels
- Non-Retail Channels
The most significant market share under the sales channel falls under the retail segment, driven by pet stores and superstores in Italy's dog food industry. They remain dominant in 2025 based on their broad range of products covering various brands and price ranges. They appeal to a wide spectrum of nutritional requirements, ranging from puppy to adult dogs, including those with food allergies or restrictions. Personalized customer service and expert guidance also take center stage in assisting owners in making sound decisions, fostering trust and influencing repeat buying.
Among top retailers, Arcaplanet consolidated its position even more by instituting a big price cut campaign in 2025, reducing prices on 300+ specialised products across 580+ stores. Hypermarkets, on the other hand, are becoming the most dynamic category. Their advancement is aided by a wide range of dog food—ranging from economy to premium and health-specific varieties—coupled with provocative promotions, loyalty schemes, and discounts that enhance affordability and draw in a larger crowd.
Top Companies in Italy Dog Food Market
The top companies operating in the market include Affinity Petcare Italia Srl, Coop Italia scarl, Agras Delic SpA, Nestlé Purina PetCare Italia SpA, Hill's Pet Nutrition Italia Srl, Mars Italia SpA, Royal Canin Italia Srl, Monge & C SpA, CONAD - Consorzio Nazionale Dettaglianti Scrl, Sanypet SpA, etc., are the top players operating in the Italy Dog Food Market.
Frequently Asked Questions
Related Report
1. Market Segmentation
1.1. Research Scope
1.2. Research Methodology
1.3. Definitions and Assumptions
2. Executive Summary
3. Italy Dog Food Market Policies, Regulations, and Standards
4. Italy Dog Food Market Dynamics
4.1. Growth Factors
4.2. Challenges
4.3. Trends
4.4. Opportunities
5. Italy Dog Food Market Statistics, 2022-2032F
5.1. Market Size & Growth Outlook
5.1.1.By Revenues in US$ Million
5.1.2.By Quantity Sold in Kilo Tons
5.2. Market Segmentation & Growth Outlook
5.2.1.By Product
5.2.1.1. Wet Dog Food- Market Insights and Forecast 2022-2032, USD Million
5.2.1.2. Dry Dog Food- Market Insights and Forecast 2022-2032, USD Million
5.2.1.3. Treats and Mixers- Market Insights and Forecast 2022-2032, USD Million
5.2.2.By Nature
5.2.2.1. Organic- Market Insights and Forecast 2022-2032, USD Million
5.2.2.2. Monoprotein- Market Insights and Forecast 2022-2032, USD Million
5.2.2.3. Conventional- Market Insights and Forecast 2022-2032, USD Million
5.2.3.By Ingredient
5.2.3.1. Animal Derivatives- Market Insights and Forecast 2022-2032, USD Million
5.2.3.2. Plant Derivatives- Market Insights and Forecast 2022-2032, USD Million
5.2.4.By Pet Type
5.2.4.1. Kitten/Pup- Market Insights and Forecast 2022-2032, USD Million
5.2.4.2. Adult- Market Insights and Forecast 2022-2032, USD Million
5.2.4.3. Senior- Market Insights and Forecast 2022-2032, USD Million
5.2.5.By Pricing
5.2.5.1. Economy- Market Insights and Forecast 2022-2032, USD Million
5.2.5.2. Mid-Priced- Market Insights and Forecast 2022-2032, USD Million
5.2.5.3. Premium- Market Insights and Forecast 2022-2032, USD Million
5.2.6.By Packaging
5.2.6.1. Pouches- Market Insights and Forecast 2022-2032, USD Million
5.2.6.2. Bags- Market Insights and Forecast 2022-2032, USD Million
5.2.6.3. Folding Cartons- Market Insights and Forecast 2022-2032, USD Million
5.2.6.4. Tubs & Cups- Market Insights and Forecast 2022-2032, USD Million
5.2.6.5. Can- Market Insights and Forecast 2022-2032, USD Million
5.2.6.6. Bottles & Jars- Market Insights and Forecast 2022-2032, USD Million
5.2.7.By Sales Channel
5.2.7.1. Retail Channels- Market Insights and Forecast 2022-2032, USD Million
5.2.7.1.1. Retail Offline- Market Insights and Forecast 2022-2032, USD Million
5.2.7.1.2. Retail Online- Market Insights and Forecast 2022-2032, USD Million
5.2.7.2. Non-Retail Channels- Market Insights and Forecast 2022-2032, USD Million
5.2.7.2.1. Veterinary Clinics- Market Insights and Forecast 2022-2032, USD Million
5.2.8.By Competitors
5.2.8.1. Competition Characteristics
5.2.8.2. Market Share & Analysis
6. Italy Wet Dog Food Market Statistics, 2022-2032F
6.1. Market Size & Growth Outlook
6.1.1.By Revenues in US$ Million
6.1.2.By Quantity Sold in Kilo Tons
6.2. Market Segmentation & Growth Outlook
6.2.1.By Nature- Market Insights and Forecast 2022-2032, USD Million
6.2.2.By Ingredient- Market Insights and Forecast 2022-2032, USD Million
6.2.3.By Pet Type- Market Insights and Forecast 2022-2032, USD Million
6.2.4.By Pricing- Market Insights and Forecast 2022-2032, USD Million
6.2.5.By Packaging- Market Insights and Forecast 2022-2032, USD Million
6.2.6.By Sales Channel- Market Insights and Forecast 2022-2032, USD Million
7. Italy Dry Dog Food Market Statistics, 2022-2032F
7.1. Market Size & Growth Outlook
7.1.1.By Revenues in US$ Million
7.1.2.By Quantity Sold in Kilo Tons
7.2. Market Segmentation & Growth Outlook
7.2.1.By Nature- Market Insights and Forecast 2022-2032, USD Million
7.2.2.By Ingredient- Market Insights and Forecast 2022-2032, USD Million
7.2.3.By Pet Type- Market Insights and Forecast 2022-2032, USD Million
7.2.4.By Pricing- Market Insights and Forecast 2022-2032, USD Million
7.2.5.By Packaging- Market Insights and Forecast 2022-2032, USD Million
7.2.6.By Sales Channel- Market Insights and Forecast 2022-2032, USD Million
8. Italy Treats and Mixers Dog Food Market Statistics, 2022-2032F
8.1. Market Size & Growth Outlook
8.1.1.By Revenues in US$ Million
8.1.2.By Quantity Sold in Kilo Tons
8.2. Market Segmentation & Growth Outlook
8.2.1.By Nature- Market Insights and Forecast 2022-2032, USD Million
8.2.2.By Ingredient- Market Insights and Forecast 2022-2032, USD Million
8.2.3.By Pet Type- Market Insights and Forecast 2022-2032, USD Million
8.2.4.By Pricing- Market Insights and Forecast 2022-2032, USD Million
8.2.5.By Packaging- Market Insights and Forecast 2022-2032, USD Million
8.2.6.By Sales Channel- Market Insights and Forecast 2022-2032, USD Million
9. Competitive Outlook
9.1. Company Profiles
9.1.1.Nestlé Purina PetCare Italia SpA
9.1.1.1. Business Description
9.1.1.2. Product Portfolio
9.1.1.3. Collaborations & Alliances
9.1.1.4. Recent Developments
9.1.1.5. Financial Details
9.1.1.6. Others
9.1.2.Hill's Pet Nutrition Italia Srl
9.1.2.1. Business Description
9.1.2.2. Product Portfolio
9.1.2.3. Collaborations & Alliances
9.1.2.4. Recent Developments
9.1.2.5. Financial Details
9.1.2.6. Others
9.1.3.Mars Italia SpA
9.1.3.1. Business Description
9.1.3.2. Product Portfolio
9.1.3.3. Collaborations & Alliances
9.1.3.4. Recent Developments
9.1.3.5. Financial Details
9.1.3.6. Others
9.1.4.Royal Canin Italia Srl
9.1.4.1. Business Description
9.1.4.2. Product Portfolio
9.1.4.3. Collaborations & Alliances
9.1.4.4. Recent Developments
9.1.4.5. Financial Details
9.1.4.6. Others
9.1.5.Monge & C SpA
9.1.5.1. Business Description
9.1.5.2. Product Portfolio
9.1.5.3. Collaborations & Alliances
9.1.5.4. Recent Developments
9.1.5.5. Financial Details
9.1.5.6. Others
9.1.6.Affinity Petcare Italia Srl
9.1.6.1. Business Description
9.1.6.2. Product Portfolio
9.1.6.3. Collaborations & Alliances
9.1.6.4. Recent Developments
9.1.6.5. Financial Details
9.1.6.6. Others
9.1.7.Coop Italia scarl
9.1.7.1. Business Description
9.1.7.2. Product Portfolio
9.1.7.3. Collaborations & Alliances
9.1.7.4. Recent Developments
9.1.7.5. Financial Details
9.1.7.6. Others
9.1.8.Agras Delic SpA
9.1.8.1. Business Description
9.1.8.2. Product Portfolio
9.1.8.3. Collaborations & Alliances
9.1.8.4. Recent Developments
9.1.8.5. Financial Details
9.1.8.6. Others
9.1.9.CONAD - Consorzio Nazionale Dettaglianti Scrl
9.1.9.1. Business Description
9.1.9.2. Product Portfolio
9.1.9.3. Collaborations & Alliances
9.1.9.4. Recent Developments
9.1.9.5. Financial Details
9.1.9.6. Others
9.1.10. Sanypet SpA
9.1.10.1. Business Description
9.1.10.2. Product Portfolio
9.1.10.3. Collaborations & Alliances
9.1.10.4. Recent Developments
9.1.10.5. Financial Details
9.1.10.6. Others
10. Disclaimer
| Segment | Sub-Segment |
|---|---|
| By Product |
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| By Nature |
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| By Ingredient |
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| By Pet Type |
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| By Pricing |
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| By Packaging |
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| By Sales Channel |
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Research Methodology
This study followed a structured approach comprising four key phases to assess the size and scope of the electro-oxidation market. The process began with thorough secondary research to collect data on the target market, related markets, and broader industry context. These findings, along with preliminary assumptions and estimates, were then validated through extensive primary research involving industry experts from across the value chain. To calculate the overall market size, both top-down and bottom-up methodologies were employed. Finally, market segmentation and data triangulation techniques were applied to refine and validate segment-level estimations.
Secondary Research
The secondary research phase involved gathering data from a wide range of credible and published sources. This step helped in identifying industry trends, defining market segmentation, and understanding the market landscape and value chain.
Sources consulted during this phase included:
- Company annual reports, investor presentations, and press releases
- Industry white papers and certified publications
- Trade directories and market-recognized databases
- Articles from authoritative authors and reputable journals
- Gold and silver standard websites
Secondary research was critical in mapping out the industry's value chain and monetary flow, identifying key market segments, understanding regional variations, and tracking significant industry developments.
Other key sources:
- Financial disclosures
- Industry associations and trade bodies
- News outlets and business magazines
- Academic journals and research studies
- Paid industry databases
Primary Research
To validate secondary data and gain deeper market insights, primary research was conducted with key stakeholders across both the supply and demand sides of the market.
On the demand side, participants included decision-makers and influencers from end-user industries—such as CIOs, CTOs, and CSOs—who provided first-hand perspectives on market needs, product usage, and future expectations.
On the supply side, interviews were conducted with manufacturers, industry associations, and institutional participants to gather insights into current offerings, product pipelines, and market challenges.
Primary interviews provided critical inputs such as:
- Market size and revenue data
- Product and service breakdowns
- Market forecasts
- Regional and application-specific trends
Stakeholders consulted included:
- Leading OEM and solution providers
- Channel and distribution partners
- End users across various applications
- Independent consultants and industry specialists
Market Size Estimation and Data Triangulation
- Identifying Key Market Participants (Secondary Research)
- Goal: To identify the major players or companies in the target market. This typically involves using publicly available data sources such as industry reports, market research publications, and financial statements of companies.
- Tools: Reports from firms like Gartner, Forrester, Euromonitor, Statista, IBISWorld, and others. Public financial statements, news articles, and press releases from top market players.
- Extracting Earnings of Key Market Participants
- Goal: To estimate the earnings generated from the product or service being analyzed. This step helps in understanding the revenue potential of each market player in a specific geography.
- Methods: Earnings data can be gathered from:
- Publicly available financial reports (for listed companies).
- Interviews and primary data sources from professionals, such as Directors, VPs, SVPs, etc. This is especially useful for understanding more nuanced, internal data that isn't publicly disclosed.
- Annual reports and investor presentations of key players.
- Data Collation and Development of a Relevant Data Model
- Goal: To collate inputs from both primary and secondary sources into a structured, data-driven model for market estimation. This model will incorporate key market KPIs and any independent variables relevant to the market.
- Key KPIs: These could include:
- Market size, growth rate, and demand drivers.
- Industry-specific metrics like market share, average revenue per customer (ARPC), or average deal size.
- External variables, such as economic growth rates, inflation rates, or commodity prices, that could affect the market.
- Data Modeling: Based on this data, the market forecasts are developed for the next 5 years. A combination of trend analysis, scenario modeling, and statistical regression might be used to generate projections.
- Scenario Analysis
- Goal: To test different assumptions and validate how sensitive the market is to changes in key variables (e.g., market demand, regulatory changes, technological disruptions).
- Types of Scenarios:
- Base Case: Based on current assumptions and historical data.
- Best-Case Scenario: Assuming favorable market conditions, regulatory environments, and technological advancements.
- Worst-Case Scenario: Accounting for adverse factors, such as economic downturns, stricter regulations, or unexpected disruptions.
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