Italy Cat Food Market Report: Trends, Growth and Forecast (2025-2030)
By Product (Wet Cat Food, Dry Cat Food, Treats and Mixers), By Nature (Organic, Conventional), By Ingredient (Animal Derivatives, Plant Derivatives), By Pricing (Economy, Mid-Priced, Premium), By Pet Type (Kitten/Pup, Adult, Senior), By Packaging (Pouches, Bags, Folding cartons, Tubs & Cups, Can, Bottles & jars), By Sales Channel (Retail Channels, Non-Retail Channels)
- Food & Beverage
- Dec 2025
- VI0148
- 111
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Italy Cat Food Market Statistics and Insights, 2025
- Market Size Statistics
- Cat Food in Italy is estimated at $ 2.72 Billion.
- The market size is expected to grow to $ 3.3 Billion by 2030.
- Market to register a CAGR of around 3.27% during 2025-30.
- Product Shares
- Wet Cat Food grabbed market share of 60%.
- Wet Cat Food to witness a volume CAGR of around 2.36%.
- Competition
- More than 20 companies are actively engaged in producing Cat Food in Italy.
- Top 5 companies acquired 55% of the market share.
- Coop Italia scarl, Monge & C SpA, Royal Canin Italia Srl, Nestlé Purina PetCare Italia SpA, Mars Italia SpA etc., are few of the top companies.
- Sales Channel
- Retail Channels grabbed 95% of the market.
Italy Cat Food Market Outlook
Italy's cat food market is anticipated to experience stable growth up to 2030, driven by a mix of changes in lifestyle, shifting consumer attitudes, and growing pet nutrition awareness. As owners increasingly view their cats as part of the family, premium, functional, and specialized products are in greater demand. Consumers are happy to spend money on high-quality products that deliver long-term health and wellbeing, driving ongoing innovation in recipes with natural ingredients, superfoods, and grain-free designs.
Wet cat food continues as the leading category in terms of value, with premium non-therapeutic lines exhibiting the most rapid growth. This is a result of increased health awareness and demand for gourmet-style products. Treats and mixers are forecast to deliver the greatest value growth, joined by consistent demand for therapeutic diets to manage weight, urinary, and gastrointestinal concerns. Manufacturers are meeting this with specific, veterinarian-developed ranges that integrate hydration, low carb levels, and varied textures and flavours.
Retail e-commerce will be one of the growth drivers, with subscription businesses providing convenience and enhancing customer retention. Although grocery stores remain strong, pet stores and superstores continue to appeal to customers seeking specialist advice and greater product variety. Online channels provide competitive price and convenient solutions, which is particularly appealing when making bulk purchases.
Sustainability will have a greater prominence in brand plans. From sourcing ingredients to packaging and manufacturing processes, consumers are opting for environmentally sound choices. Increased population of cats, stable prices, and better affordability will continue to underpin long-term demand and offer vast room for innovation and growth in the coming years.
Italy Cat Food Market Growth Driver
Stable prices and deflation are reducing the cost of cat food in Italy, enabling owners to allocate more money on varied and high-quality alternatives. Though the rate of new cat adoptions has slowed down since the post-pandemic boom, the total population of cats keeps on growing. This growing base of consumers is boosting consistent demand for specialty products. Treats for cats, mixers, and high-end therapeutic foods—particularly weight management-oriented products—are likely to record the highest value growth until 2030.
Sustainability is fast becoming a priority area for business, with customers demonstrating greater interest in how products are produced, sourced, and packaged. Nestlé Purina Petcare Italy is at the forefront of these initiatives with such examples as the Purina One DualNature range, produced with reduced CO2 emissions. Its reforestation initiative with Federparchi also underscores the environmental ambition of the brand, setting the stage for the rest of the industry to take notice.
Italy Cat Food Market Trend
Cat food innovation over the next few years is predicted to concentrate on free-from claims and natural ingredients. Low grain content, single protein, no added colourings, and no added sugars will become increasingly popular products. Rich-in claims like added vitamins, minerals, and prebiotics will then become central for selling. Almo Nature's Hydration Help HFC range and Canagan's new soup range are evidence of this trend—delivering meat- or fish-derived hydration products in accessible forms to aid general feline well-being.
Functional and therapeutic diets are also becoming popular, fuelled by increased awareness of health and well-being. Vets are more frequently employing nutritionally complete diets to treat everyday disorders, decrease the use of antibiotics, and assist in overall long-term health. Schesir's introduction to therapeutic cat food is indicative of the trend, with special formulas for digestive, urinary, diabetic, and weight issues—all natural ingredients and high hydration.
Italy Cat Food Market Opportunity
Subscription services online are poised to be the most important growth driver for retail e-commerce during the forecasting period. As consumer behavior continues to trend online convenience, cat food businesses are likely to commit more to online platforms to increase reach and optimize operations. A good example is the case of Calicantus, Agras Pet Foods' digital distributor of its Schesir brand, that operates a critical function in boosting online sales, enhancing customer experience, and stimulating brand loyalty.
In addition to this, increasing platforms are introducing subscription services offering a steady supply of cat food. These models have appeal to pet owners through a number of advantages like convenience, possible cost reduction, personalisation, and flexible buying. By offering a consistent supply of products with no repeat ordering, subscription services simplify the process of maintaining a pet care routine for customers, thereby contributing to long-term e-commerce development.
| Report Coverage | Details |
|---|---|
| Market Forecast | 2025-30 |
| USD Value 2024 | $ 2.72 Billion |
| USD Value 2030 | $ 3.3 Billion |
| CAGR 2025-2030 | 3.27% |
| Largest Category | Wet Cat Food segment leads with 60% market share |
| Top Drivers | Affordability, Sustainability, and Expanding Pet Ownership to Drive Market Growth |
| Top Trends | Traction Towards Natural and Functional Formulations |
| Top Opportunities | Subscription-Based Models to Boost Online Cat Food Sales |
| Key Players | Coop Italia scarl, Monge & C SpA, Royal Canin Italia Srl, Nestlé Purina PetCare Italia SpA, Mars Italia SpA, Hill's Pet Nutrition Italia Srl, Bolton Alimentari SpA, Agras Delic SpA, Morando SpA, Affinity Petcare Italia Srl and Others. |
Italy Cat Food Market Segmentation Analysis
The most dominant segment by way of market share under the sales channel is retail, which leads cat food sales in Italy between 2025 and 2030. Among this segment, supermarkets are at the forefront, followed by discounters. Owing to the robust presence of food retailers, pet shops and pet superstores are still the leading individual channel. Their extensive product line and qualified personnel providing personalized consultation make them the consumer choice for pet owners concerned with their pet's health and nutrition.
Retail e-commerce is the fastest-growing category, registering double-digit value growth in 2025. It is powered by growing demand for convenience, competitive prices, and frequent promotions. Home delivery is gaining greater acceptance amongst Italy pet owners, particularly for the delivery of heavy cat food packages. With more consumers seeking a seamless, hassle-free experience, retail e-commerce is likely to gain more traction over the forecast period.
Top Companies in Italy Cat Food Market
The top companies operating in the market include Coop Italia scarl, Monge & C SpA, Royal Canin Italia Srl, Nestlé Purina PetCare Italia SpA, Mars Italia SpA, Hill's Pet Nutrition Italia Srl, Bolton Alimentari SpA, Agras Delic SpA, Morando SpA, Affinity Petcare Italia Srl, etc., are the top players operating in the Italy Cat Food Market.
Frequently Asked Questions
Related Report
1. Market Segmentation
1.1. Research Scope
1.2. Research Methodology
1.3. Definitions and Assumptions
2. Executive Summary
3. Italy Cat Food Market Policies, Regulations, and Standards
4. Italy Cat Food Market Dynamics
4.1. Growth Factors
4.2. Challenges
4.3. Trends
4.4. Opportunities
5. Italy Cat Food Market Statistics, 2020-2030F
5.1. Market Size & Growth Outlook
5.1.1.By Revenues in US$ Million
5.1.2.By Quantity Sold in Kilo Tons
5.2. Market Segmentation & Growth Outlook
5.2.1.By Product
5.2.1.1. Wet Cat Food- Market Insights and Forecast 2020-2030, USD Million
5.2.1.2. Dry Cat Food- Market Insights and Forecast 2020-2030, USD Million
5.2.1.3. Treats and Mixers- Market Insights and Forecast 2020-2030, USD Million
5.2.2.By Nature
5.2.2.1. Organic- Market Insights and Forecast 2020-2030, USD Million
5.2.2.2. Conventional- Market Insights and Forecast 2020-2030, USD Million
5.2.3.By Ingredient
5.2.3.1. Animal Derivatives- Market Insights and Forecast 2020-2030, USD Million
5.2.3.2. Plant Derivatives- Market Insights and Forecast 2020-2030, USD Million
5.2.4.By Pricing
5.2.4.1. Economy- Market Insights and Forecast 2020-2030, USD Million
5.2.4.2. Mid-Priced- Market Insights and Forecast 2020-2030, USD Million
5.2.4.3. Premium- Market Insights and Forecast 2020-2030, USD Million
5.2.5.By Pet Type
5.2.5.1. Kitten/Pup- Market Insights and Forecast 2020-2030, USD Million
5.2.5.2. Adult- Market Insights and Forecast 2020-2030, USD Million
5.2.5.3. Senior- Market Insights and Forecast 2020-2030, USD Million
5.2.6.By Packaging
5.2.6.1. Pouches- Market Insights and Forecast 2020-2030, USD Million
5.2.6.2. Bags- Market Insights and Forecast 2020-2030, USD Million
5.2.6.3. Folding cartons- Market Insights and Forecast 2020-2030, USD Million
5.2.6.4. Tubs & Cups- Market Insights and Forecast 2020-2030, USD Million
5.2.6.5. Can- Market Insights and Forecast 2020-2030, USD Million
5.2.6.6. Bottles & jars- Market Insights and Forecast 2020-2030, USD Million
5.2.7.By Sales Channel
5.2.7.1. Retail Channels- Market Insights and Forecast 2020-2030, USD Million
5.2.7.1.1. Retail Offline- Market Insights and Forecast 2020-2030, USD Million
5.2.7.1.2. Retail Online- Market Insights and Forecast 2020-2030, USD Million
5.2.7.2. Non-Retail Channels- Market Insights and Forecast 2020-2030, USD Million
5.2.7.2.1. Veterinary Clinics- Market Insights and Forecast 2020-2030, USD Million
5.2.8.By Competitors
5.2.8.1. Competition Characteristics
5.2.8.2. Market Share & Analysis
6. Italy Wet Cat Food Market Statistics, 2020-2030F
6.1. Market Size & Growth Outlook
6.1.1.By Revenues in US$ Million
6.1.2.By Quantity Sold in Kilo Tons
6.2. Market Segmentation & Growth Outlook
6.2.1.By Nature- Market Insights and Forecast 2020-2030, USD Million
6.2.2.By Ingredient- Market Insights and Forecast 2020-2030, USD Million
6.2.3.By Pricing- Market Insights and Forecast 2020-2030, USD Million
6.2.4.By Pet Type- Market Insights and Forecast 2020-2030, USD Million
6.2.5.By Packaging- Market Insights and Forecast 2020-2030, USD Million
6.2.6.By Distribution Channel- Market Insights and Forecast 2020-2030, USD Million
7. Italy Dry Cat Food Market Statistics, 2020-2030F
7.1. Market Size & Growth Outlook
7.1.1.By Revenues in US$ Million
7.1.2.By Quantity Sold in Kilo Tons
7.2. Market Segmentation & Growth Outlook
7.2.1.By Nature- Market Insights and Forecast 2020-2030, USD Million
7.2.2.By Ingredient- Market Insights and Forecast 2020-2030, USD Million
7.2.3.By Pricing- Market Insights and Forecast 2020-2030, USD Million
7.2.4.By Pet Type- Market Insights and Forecast 2020-2030, USD Million
7.2.5.By Packaging- Market Insights and Forecast 2020-2030, USD Million
7.2.6.By Distribution Channel- Market Insights and Forecast 2020-2030, USD Million
8. Italy Treat and Mixer Cat Food Market Statistics, 2020-2030F
8.1. Market Size & Growth Outlook
8.1.1.By Revenues in US$ Million
8.1.2.By Quantity Sold in Kilo Tons
8.2. Market Segmentation & Growth Outlook
8.2.1.By Nature- Market Insights and Forecast 2020-2030, USD Million
8.2.2.By Ingredient- Market Insights and Forecast 2020-2030, USD Million
8.2.3.By Pricing- Market Insights and Forecast 2020-2030, USD Million
8.2.4.By Pet Type- Market Insights and Forecast 2020-2030, USD Million
8.2.5.By Packaging- Market Insights and Forecast 2020-2030, USD Million
8.2.6.By Distribution Channel- Market Insights and Forecast 2020-2030, USD Million
9. Competitive Outlook
9.1. Company Profiles
9.1.1.Nestlé Purina PetCare Italia SpA
9.1.1.1. Business Description
9.1.1.2. Product Portfolio
9.1.1.3. Collaborations & Alliances
9.1.1.4. Recent Developments
9.1.1.5. Financial Details
9.1.1.6. Others
9.1.2.Mars Italia SpA
9.1.2.1. Business Description
9.1.2.2. Product Portfolio
9.1.2.3. Collaborations & Alliances
9.1.2.4. Recent Developments
9.1.2.5. Financial Details
9.1.2.6. Others
9.1.3.Hill's Pet Nutrition Italia Srl
9.1.3.1. Business Description
9.1.3.2. Product Portfolio
9.1.3.3. Collaborations & Alliances
9.1.3.4. Recent Developments
9.1.3.5. Financial Details
9.1.3.6. Others
9.1.4.Bolton Alimentari SpA
9.1.4.1. Business Description
9.1.4.2. Product Portfolio
9.1.4.3. Collaborations & Alliances
9.1.4.4. Recent Developments
9.1.4.5. Financial Details
9.1.4.6. Others
9.1.5.Agras Delic SpA
9.1.5.1. Business Description
9.1.5.2. Product Portfolio
9.1.5.3. Collaborations & Alliances
9.1.5.4. Recent Developments
9.1.5.5. Financial Details
9.1.5.6. Others
9.1.6.Coop Italia scarl
9.1.6.1. Business Description
9.1.6.2. Product Portfolio
9.1.6.3. Collaborations & Alliances
9.1.6.4. Recent Developments
9.1.6.5. Financial Details
9.1.6.6. Others
9.1.7.Monge & C SpA
9.1.7.1. Business Description
9.1.7.2. Product Portfolio
9.1.7.3. Collaborations & Alliances
9.1.7.4. Recent Developments
9.1.7.5. Financial Details
9.1.7.6. Others
9.1.8.Royal Canin Italia Srl
9.1.8.1. Business Description
9.1.8.2. Product Portfolio
9.1.8.3. Collaborations & Alliances
9.1.8.4. Recent Developments
9.1.8.5. Financial Details
9.1.8.6. Others
9.1.9.Morando SpA
9.1.9.1. Business Description
9.1.9.2. Product Portfolio
9.1.9.3. Collaborations & Alliances
9.1.9.4. Recent Developments
9.1.9.5. Financial Details
9.1.9.6. Others
9.1.10. Affinity Petcare Italia Srl
9.1.10.1. Business Description
9.1.10.2. Product Portfolio
9.1.10.3. Collaborations & Alliances
9.1.10.4. Recent Developments
9.1.10.5. Financial Details
9.1.10.6. Others
10. Disclaimer
| Segment | Sub-Segment |
|---|---|
| By Product |
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| By Nature |
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| By Ingredient |
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| By Pricing |
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| By Pet Type |
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| By Packaging |
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| By Sales Channel |
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Research Methodology
This study followed a structured approach comprising four key phases to assess the size and scope of the electro-oxidation market. The process began with thorough secondary research to collect data on the target market, related markets, and broader industry context. These findings, along with preliminary assumptions and estimates, were then validated through extensive primary research involving industry experts from across the value chain. To calculate the overall market size, both top-down and bottom-up methodologies were employed. Finally, market segmentation and data triangulation techniques were applied to refine and validate segment-level estimations.
Secondary Research
The secondary research phase involved gathering data from a wide range of credible and published sources. This step helped in identifying industry trends, defining market segmentation, and understanding the market landscape and value chain.
Sources consulted during this phase included:
- Company annual reports, investor presentations, and press releases
- Industry white papers and certified publications
- Trade directories and market-recognized databases
- Articles from authoritative authors and reputable journals
- Gold and silver standard websites
Secondary research was critical in mapping out the industry's value chain and monetary flow, identifying key market segments, understanding regional variations, and tracking significant industry developments.
Other key sources:
- Financial disclosures
- Industry associations and trade bodies
- News outlets and business magazines
- Academic journals and research studies
- Paid industry databases
Primary Research
To validate secondary data and gain deeper market insights, primary research was conducted with key stakeholders across both the supply and demand sides of the market.
On the demand side, participants included decision-makers and influencers from end-user industries—such as CIOs, CTOs, and CSOs—who provided first-hand perspectives on market needs, product usage, and future expectations.
On the supply side, interviews were conducted with manufacturers, industry associations, and institutional participants to gather insights into current offerings, product pipelines, and market challenges.
Primary interviews provided critical inputs such as:
- Market size and revenue data
- Product and service breakdowns
- Market forecasts
- Regional and application-specific trends
Stakeholders consulted included:
- Leading OEM and solution providers
- Channel and distribution partners
- End users across various applications
- Independent consultants and industry specialists
Market Size Estimation and Data Triangulation
- Identifying Key Market Participants (Secondary Research)
- Goal: To identify the major players or companies in the target market. This typically involves using publicly available data sources such as industry reports, market research publications, and financial statements of companies.
- Tools: Reports from firms like Gartner, Forrester, Euromonitor, Statista, IBISWorld, and others. Public financial statements, news articles, and press releases from top market players.
- Extracting Earnings of Key Market Participants
- Goal: To estimate the earnings generated from the product or service being analyzed. This step helps in understanding the revenue potential of each market player in a specific geography.
- Methods: Earnings data can be gathered from:
- Publicly available financial reports (for listed companies).
- Interviews and primary data sources from professionals, such as Directors, VPs, SVPs, etc. This is especially useful for understanding more nuanced, internal data that isn't publicly disclosed.
- Annual reports and investor presentations of key players.
- Data Collation and Development of a Relevant Data Model
- Goal: To collate inputs from both primary and secondary sources into a structured, data-driven model for market estimation. This model will incorporate key market KPIs and any independent variables relevant to the market.
- Key KPIs: These could include:
- Market size, growth rate, and demand drivers.
- Industry-specific metrics like market share, average revenue per customer (ARPC), or average deal size.
- External variables, such as economic growth rates, inflation rates, or commodity prices, that could affect the market.
- Data Modeling: Based on this data, the market forecasts are developed for the next 5 years. A combination of trend analysis, scenario modeling, and statistical regression might be used to generate projections.
- Scenario Analysis
- Goal: To test different assumptions and validate how sensitive the market is to changes in key variables (e.g., market demand, regulatory changes, technological disruptions).
- Types of Scenarios:
- Base Case: Based on current assumptions and historical data.
- Best-Case Scenario: Assuming favorable market conditions, regulatory environments, and technological advancements.
- Worst-Case Scenario: Accounting for adverse factors, such as economic downturns, stricter regulations, or unexpected disruptions.
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