Indonesia Sports Nutrition Market Report: Trends, Growth and Forecast (2026-2032)
By Product Type (Sports Protein Products (Protein/Energy Bars, Sports Protein Powder, Sports Protein RTD), Sports Non-Protein Products), By Sales Channel (Retail Offline, Retail Online), By Ingredients (Vitamins and Minerals, Proteins and Amino Acids, Carbohydrates, Probiotics, Botanicals/Herbals, Others), By Functionality (Energy, Muscle growth, Hydration, Weight Management, Others), By End User (Bodybuilders, Athletes, Lifestyle Users)
- Food & Beverage
- Dec 2025
- VI0652
- 110
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Indonesia Sports Nutrition Market Statistics and Insights, 2026
- Market Size Statistics
- Sports nutrition in Indonesia is estimated at USD 50 million.
- The market size is expected to grow to USD 55 million by 2032.
- Market to register a cagr of around 1.37% during 2026-32.
- Product Type Shares
- Sports non-protein products grabbed market share of 55%.
- Competition
- More than 5 companies are actively engaged in producing sports nutrition in Indonesia.
- Top 5 companies acquired around 60% of the market share.
- Ultimate Nutrition Inc; Universal Nutrition Inc; Amerta Indah Otsuka PT; Twinlab Corp; Nutrifood Indonesia PT etc., are few of the top companies.
- Sales Channel
- Retail offline grabbed 80% of the market.
Indonesia Sports Nutrition Market Outlook
The Indonesia sports nutrition market is valued at around USD 50 million in 2025 and is expected to reach around USD 55 million by 2032, growing at a CAGR of around 1.37%. The market is supported by the rising fitness culture and growing awareness about health and nutrition. End users are becoming members at gyms and fitness clubs after the pandemic, which is resulting in increased usage of protein powders and exercise supplements. Fitness events and local celebrities are also encouraging younger end user to be physically active and use nutrition products for performance enhancement.
Sports non protein products account for around 55% of the market. They include pre workout and creatine supplements that are used by various end users to enhance their energy and endurance. Brands are enhancing flavours with fruit based products such as mango and strawberry, making these products more convenient and easy to consume. This kind of innovation is helping in attracting new end users who seek fast, flavorful, and effective products to support their fitness needs.
Retail offline dominates the sales channel with around 80% market share. End users mostly prefer purchasing products from pharmacies, supermarkets, and health shops where they can inspect product quality and receive advice from staff. Although retail online is also increasing through e-commerce websites, but retail offline outlets remain the first choice among end users since they are reliable and easily accessible.
Competition in the market is growing as both global and local brands try to strengthen their presence. Many companies are expanding their product ranges to include halal certified and plant based options to meet local needs. However, strict food safety and halal regulations make it harder for smaller brands to expand quickly. Despite this, rising fitness awareness and product innovation are expected to keep the market moving forward in the coming years.
Indonesia Sports Nutrition Market Growth DriverRising Fitness Culture Boosts Demand for Sports Nutrition
With growing interest in fitness and healthy living is generating high demand for sports nutrition products. As more number of end users has start paying attention on their health, they are joining gyms and fitness clubs to maintain their healthy lifestyle. The rapid expansion of gym chains for instance FIT HUB indicates how many young end users are now concentrating on exercise and nutrition. They are learning more about how protein helps build strength and maintains fitness goals.
Activities such as celebrity sports events and mass running events are also encouraging end users to stay active. Popular fitness icons for instance Ade Rai are leveraging social media platforms to encourage protein based diets and adoption of healthy lifestyle. This movement is also helping more end users understand the importance of sports nutrition, most end users of these products are still younger and wealthier individuals living in big cities.
Indonesia Sports Nutrition Market ChallengeStrict Rules and Halal Needs Slow Market Growth
Strict food and drug regulations, as well as halal compliance, are making hard for brand expansion. Each product has to undergo thorough safety tests prior to reaching end users. Meanwhile, manufacturers also need to adhere to halal requirements to ensure that their products are trusted and accepted. These processes are necessary for safety and quality but ends up taking so much time and resources, reducing the speed at which new products reach the market.
Additionally, the approval and halal certification process usually involves numerous steps and a long time to complete. This slowing down limits the number of new alternatives available for the end users. Small brands suffer even worse because they do not have as much capability to deal with these regulations. Consequently, strict regulations and halal requirements continue to hold back the pace of market expansion.
Indonesia Sports Nutrition Market TrendFlavour Innovations Enhance Appeal of Non Protein Supplements
Non protein sport products, such as creatine, are becoming more convenient and pleasant for end users to consume. More producers are now incorporating fruit flavour to replace the original unappealing and bitter flavour in older products. Innovative flavour choices such as mango, strawberry, and tropical punch are enhancing the general experience of end users, which encourages them to incorporate such products into their regular diet.
In addition, such changes in flavour are making brands expand their reach and engage with new end users who might have avoided creatine in the past because of its bitter unappealing flavour. With enhanced taste and satisfaction, companies are popularizing non protein products and making them more convenient to consume. This trend demonstrates how flavour innovation is transforming the sports nutrition industry and pushing more end users to experiment with different types of supplements.
Indonesia Sports Nutrition Market OpportunityRising Scope for Plant Based Sports Nutrition Products
Need for sports nutrition goods designed for vegetarian and vegan consumers will rise. Companies will pay increasing attention to plant sources of protein to cater to this rising demand. Various manufacturers are already formulating vegan-friendly proteins out of pea protein and employing natural flavors such as malt and banana to minimize the pungent beany flavor. Others are blending various plant proteins like pea, rice, and soy isolates to design balanced and tasteful products.
Additionally, as demand for plant-based products continues to grow, brands will be looking to new protein sources like canola, chickpeas, quinoa, and edamame. These provide possibilities to create more palatable and natural protein alternatives. Broadening the range of vegetable proteins will assist brands in reaching new categories of healthy and vegetarian end consumers in the future.
Indonesia Sports Nutrition Market Segmentation Analysis
By Product Type
- Sports Protein Products
- Sports Non-Protein Products
The segment with the highest share under product type is Sports Non Protein Products, accounting for around 55% of the market. These products include supplements like creatine and pre workout powders that assist end users in boosting energy and performance while exercising. The rising fitness culture and growing numbers of gym members have consistently supported the demand, particularly among the youth who is working on improving their strength and endurance. Non protein products are usually seen as a simple method of improving workout results without relying on protein powders.
Additionally, the flavour and quality of these products is improving. Many producers now use fruit flavours to make creatine and other such supplements more enjoyable to take. This change has helped in attracting more end users who want delightful and simple products for everyday use. With improved flavours and wider acceptance, non protein products continue to dominate the market by meeting diverse fitness needs.
By Sales Channel
- Retail Offline
- Retail Online
The segment with the highest share under the sales channel is Retail Offline, holding around 80% of the market. End users still prefer to purchase sports nutrition products from physical locations such as pharmacies, health shops, and supermarkets. These places them to directly observe products and receive quick guidance from store personnel. End users also trust these shops more because they can check the product quality before buying.
On the other hand, retail online channel is also growing but it still captures smaller share of market. Although numerous brands are now selling through retail online platforms, the majority of end user continue to shop in stores for their regular purchases. Retail offline shopping continues to be the primary option because it is familiar, easy to access, and gives a sense of safety. As a result, retail offline keeps the largest share in sales for sports nutrition products.
List of Companies Covered in Indonesia Sports Nutrition Market
The companies listed below are highly influential in the Indonesia sports nutrition market, with a significant market share and a strong impact on industry developments.
- Ultimate Nutrition Inc
- Universal Nutrition Inc
- Amerta Indah Otsuka PT
- Twinlab Corp
- Nutrifood Indonesia PT
- Guna Nutrindo Sehat PT
- Glanbia Plc
Frequently Asked Questions
Related Report
1. Market Segmentation
1.1. Research Scope
1.2. Research Methodology
1.3. Definitions and Assumptions
2. Executive Summary
3. Indonesia Sports Nutrition Market Policies, Regulations, and Standards
4. Indonesia Sports Nutrition Market Dynamics
4.1. Growth Factors
4.2. Challenges
4.3. Trends
4.4. Opportunities
5. Indonesia Sports Nutrition Market Statistics, 2022-2032F
5.1. Market Size & Growth Outlook
5.1.1.By Revenues in USD Million
5.2. Market Segmentation & Growth Outlook
5.2.1.By Product Type
5.2.1.1. Sports Protein Products- Market Insights and Forecast 2022-2032, USD Million
5.2.1.1.1. Protein/Energy Bars- Market Insights and Forecast 2022-2032, USD Million
5.2.1.1.2. Sports Protein Powder- Market Insights and Forecast 2022-2032, USD Million
5.2.1.1.3. Sports Protein RTD- Market Insights and Forecast 2022-2032, USD Million
5.2.1.2. Sports Non-Protein Products- Market Insights and Forecast 2022-2032, USD Million
5.2.2.By Sales Channel
5.2.2.1. Retail Offline- Market Insights and Forecast 2022-2032, USD Million
5.2.2.2. Retail Online- Market Insights and Forecast 2022-2032, USD Million
5.2.3.By Ingredients
5.2.3.1. Vitamins and Minerals- Market Insights and Forecast 2022-2032, USD Million
5.2.3.2. Proteins and Amino Acids- Market Insights and Forecast 2022-2032, USD Million
5.2.3.3. Carbohydrates- Market Insights and Forecast 2022-2032, USD Million
5.2.3.4. Probiotics- Market Insights and Forecast 2022-2032, USD Million
5.2.3.5. Botanicals/Herbals- Market Insights and Forecast 2022-2032, USD Million
5.2.3.6. Others- Market Insights and Forecast 2022-2032, USD Million
5.2.4.By Functionality
5.2.4.1. Energy- Market Insights and Forecast 2022-2032, USD Million
5.2.4.2. Muscle growth- Market Insights and Forecast 2022-2032, USD Million
5.2.4.3. Hydration- Market Insights and Forecast 2022-2032, USD Million
5.2.4.4. Weight Management- Market Insights and Forecast 2022-2032, USD Million
5.2.4.5. Others- Market Insights and Forecast 2022-2032, USD Million
5.2.5.By End User
5.2.5.1. Bodybuilders- Market Insights and Forecast 2022-2032, USD Million
5.2.5.2. Athletes- Market Insights and Forecast 2022-2032, USD Million
5.2.5.3. Lifestyle Users- Market Insights and Forecast 2022-2032, USD Million
5.2.6.By Competitors
5.2.6.1. Competition Characteristics
5.2.6.2. Market Share & Analysis
6. Indonesia Protein Products Sports Nutrition Market Statistics, 2022-2032F
6.1. Market Size & Growth Outlook
6.1.1.By Revenues in USD Million
6.2. Market Segmentation & Growth Outlook
6.2.1.By Sales Channel- Market Insights and Forecast 2022-2032, USD Million
6.2.2.By Ingredients- Market Insights and Forecast 2022-2032, USD Million
6.2.3.By Functionality- Market Insights and Forecast 2022-2032, USD Million
6.2.4.By End User- Market Insights and Forecast 2022-2032, USD Million
7. Indonesia Non-Protein Products Sports Nutrition Market Statistics, 2022-2032F
7.1. Market Size & Growth Outlook
7.1.1.By Revenues in USD Million
7.2. Market Segmentation & Growth Outlook
7.2.1.By Sales Channel- Market Insights and Forecast 2022-2032, USD Million
7.2.2.By Ingredients- Market Insights and Forecast 2022-2032, USD Million
7.2.3.By Functionality- Market Insights and Forecast 2022-2032, USD Million
7.2.4.By End User- Market Insights and Forecast 2022-2032, USD Million
8. Competitive Outlook
8.1. Company Profiles
8.1.1.Twinlab Corp
8.1.1.1. Business Description
8.1.1.2. Product Portfolio
8.1.1.3. Collaborations & Alliances
8.1.1.4. Recent Developments
8.1.1.5. Financial Details
8.1.1.6. Others
8.1.2.Nutrifood Indonesia PT
8.1.2.1. Business Description
8.1.2.2. Product Portfolio
8.1.2.3. Collaborations & Alliances
8.1.2.4. Recent Developments
8.1.2.5. Financial Details
8.1.2.6. Others
8.1.3.Ultimate Nutrition Inc
8.1.3.1. Business Description
8.1.3.2. Product Portfolio
8.1.3.3. Collaborations & Alliances
8.1.3.4. Recent Developments
8.1.3.5. Financial Details
8.1.3.6. Others
8.1.4.Universal Nutrition Inc
8.1.4.1. Business Description
8.1.4.2. Product Portfolio
8.1.4.3. Collaborations & Alliances
8.1.4.4. Recent Developments
8.1.4.5. Financial Details
8.1.4.6. Others
8.1.5.Amerta Indah Otsuka PT
8.1.5.1. Business Description
8.1.5.2. Product Portfolio
8.1.5.3. Collaborations & Alliances
8.1.5.4. Recent Developments
8.1.5.5. Financial Details
8.1.5.6. Others
8.1.6.Guna Nutrindo Sehat PT
8.1.6.1. Business Description
8.1.6.2. Product Portfolio
8.1.6.3. Collaborations & Alliances
8.1.6.4. Recent Developments
8.1.6.5. Financial Details
8.1.6.6. Others
8.1.7.Glanbia Plc
8.1.7.1. Business Description
8.1.7.2. Product Portfolio
8.1.7.3. Collaborations & Alliances
8.1.7.4. Recent Developments
8.1.7.5. Financial Details
8.1.7.6. Others
8.1.8.Company 8
8.1.8.1. Business Description
8.1.8.2. Product Portfolio
8.1.8.3. Collaborations & Alliances
8.1.8.4. Recent Developments
8.1.8.5. Financial Details
8.1.8.6. Others
8.1.9.Company 9
8.1.9.1. Business Description
8.1.9.2. Product Portfolio
8.1.9.3. Collaborations & Alliances
8.1.9.4. Recent Developments
8.1.9.5. Financial Details
8.1.9.6. Others
8.1.10. Company 10
8.1.10.1. Business Description
8.1.10.2. Product Portfolio
8.1.10.3. Collaborations & Alliances
8.1.10.4. Recent Developments
8.1.10.5. Financial Details
8.1.10.6. Others
9. Disclaimer
| Segment | Sub-Segment |
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Research Methodology
This study followed a structured approach comprising four key phases to assess the size and scope of the electro-oxidation market. The process began with thorough secondary research to collect data on the target market, related markets, and broader industry context. These findings, along with preliminary assumptions and estimates, were then validated through extensive primary research involving industry experts from across the value chain. To calculate the overall market size, both top-down and bottom-up methodologies were employed. Finally, market segmentation and data triangulation techniques were applied to refine and validate segment-level estimations.
Secondary Research
The secondary research phase involved gathering data from a wide range of credible and published sources. This step helped in identifying industry trends, defining market segmentation, and understanding the market landscape and value chain.
Sources consulted during this phase included:
- Company annual reports, investor presentations, and press releases
- Industry white papers and certified publications
- Trade directories and market-recognized databases
- Articles from authoritative authors and reputable journals
- Gold and silver standard websites
Secondary research was critical in mapping out the industry's value chain and monetary flow, identifying key market segments, understanding regional variations, and tracking significant industry developments.
Other key sources:
- Financial disclosures
- Industry associations and trade bodies
- News outlets and business magazines
- Academic journals and research studies
- Paid industry databases
Primary Research
To validate secondary data and gain deeper market insights, primary research was conducted with key stakeholders across both the supply and demand sides of the market.
On the demand side, participants included decision-makers and influencers from end-user industries—such as CIOs, CTOs, and CSOs—who provided first-hand perspectives on market needs, product usage, and future expectations.
On the supply side, interviews were conducted with manufacturers, industry associations, and institutional participants to gather insights into current offerings, product pipelines, and market challenges.
Primary interviews provided critical inputs such as:
- Market size and revenue data
- Product and service breakdowns
- Market forecasts
- Regional and application-specific trends
Stakeholders consulted included:
- Leading OEM and solution providers
- Channel and distribution partners
- End users across various applications
- Independent consultants and industry specialists
Market Size Estimation and Data Triangulation
- Identifying Key Market Participants (Secondary Research)
- Goal: To identify the major players or companies in the target market. This typically involves using publicly available data sources such as industry reports, market research publications, and financial statements of companies.
- Tools: Reports from firms like Gartner, Forrester, Euromonitor, Statista, IBISWorld, and others. Public financial statements, news articles, and press releases from top market players.
- Extracting Earnings of Key Market Participants
- Goal: To estimate the earnings generated from the product or service being analyzed. This step helps in understanding the revenue potential of each market player in a specific geography.
- Methods: Earnings data can be gathered from:
- Publicly available financial reports (for listed companies).
- Interviews and primary data sources from professionals, such as Directors, VPs, SVPs, etc. This is especially useful for understanding more nuanced, internal data that isn't publicly disclosed.
- Annual reports and investor presentations of key players.
- Data Collation and Development of a Relevant Data Model
- Goal: To collate inputs from both primary and secondary sources into a structured, data-driven model for market estimation. This model will incorporate key market KPIs and any independent variables relevant to the market.
- Key KPIs: These could include:
- Market size, growth rate, and demand drivers.
- Industry-specific metrics like market share, average revenue per customer (ARPC), or average deal size.
- External variables, such as economic growth rates, inflation rates, or commodity prices, that could affect the market.
- Data Modeling: Based on this data, the market forecasts are developed for the next 5 years. A combination of trend analysis, scenario modeling, and statistical regression might be used to generate projections.
- Scenario Analysis
- Goal: To test different assumptions and validate how sensitive the market is to changes in key variables (e.g., market demand, regulatory changes, technological disruptions).
- Types of Scenarios:
- Base Case: Based on current assumptions and historical data.
- Best-Case Scenario: Assuming favorable market conditions, regulatory environments, and technological advancements.
- Worst-Case Scenario: Accounting for adverse factors, such as economic downturns, stricter regulations, or unexpected disruptions.
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