Indonesia Pet Care Market Report: Trends, Growth and Forecast (2025-2030)
By Product (Pet Food (Dry Food, Wet Food, Treats & Mixers), Pet Products (Cat Litter, Pet Healthcare (Veterinary Diets, Probiotics and Supplements, Tele-health Services)), Services (Veterinary Clinics, Pet Insurance, Boarding, Day-Care, and Training), Grooming and Hygiene (Shampoos and Conditioners, Brushes and Combs, Clippers and Scissors)), By Pet Type (Dog, Cat, Others), By Sales Channel (Retail Offline, Retail E-Commerce, Veterinary Clinics)
- Food & Beverage
- Dec 2025
- VI0364
- 110
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Indonesia Pet Care Market Statistics and Insights, 2025
- Market Size Statistics
- Pet Care in Indonesia is estimated at $ 605 Million.
- The market size is expected to grow to $ 700 Million by 2030.
- Market to register a CAGR of around 2.46% during 2025-30.
- Product Shares
- Pet Food grabbed market share of 90%.
- Pet Food to witness a volume CAGR of around 0.91%.
- Competition
- More than 20 companies are actively engaged in producing Pet Care in Indonesia.
- Top 5 companies acquired 55% of the market share.
- Evo Nusa Bersaudara PT, Mars Symbioscience Indonesia PT, Dr Josh Laboratories JM & K Pty Ltd, Central Proteinaprima Tbk, PT Mars Foods Indonesia PT etc., are few of the top companies.
- Sales Channel
- Retail Offline grabbed 65% of the market.
Indonesia Pet Care Market Outlook
The Indonesia pet care market of approximately USD 605 million in 2025 is likely to increase steadily and reach almost USD 700 million by 2030. The market is, however, presently experiencing less momentum, with value growth modest and retail volume displaying mild falls. The reason is weaker purchasing power, with many pet owners opting for fundamental items rather than discretionary ones. Simultaneously, growing urbanisation and decreasing household size continue to drive the pet owner base, which bodes well for long-term growth.
The largest category, pet food, continues to register negative volume sales in 2025. Consumers are increasingly gravitating towards smaller pack sizes and value options, such as local economy brands and Chinese imports. This notwithstanding, pet food is also predicted to register a positive volume CAGR of approximately 0.91% during 2025–2030, driven by increased use of packaged food versus homemade feeding. New categories like cat litter and dog treats are also becoming increasingly popular, though price sensitivity restricts mass adoption.
The market is fairly concentrated, with over 20 competitors actively competing and the top five companies contributing approximately 55% of total value. Long-standing giants like Central Proteinaprima maintain a grip through extensive brand portfolios, while newer players like Evo Nusa Bersaudara are growing aggressively with budget-friendly wet cat food and cat litter products. Competition is heating up with both local and foreign players diversifying into food and non-food products.
In sales channel, Retail Offline is leading, with almost 65% of sales in 2025. Pet stores and superstores are in the lead due to broad product ranges and aggressive prices, followed by convenience stores and small grocers, which are becoming rapidly growing outlets. Retail Online retailing is also on the increase, with wider range and better value, and numerous brands piloting goods through the web first before pushing into store retail.
Indonesia Pet Care Market Growth Driver
Despite the economic instability and restrained spending keeping overall growth in check, the pet-owning base is still growing in cities. Shrinking household sizes are prompting more families and individuals to bring pets into their homes, making companionship a growing aspect of everyday life. This demographic transition is offsetting the lower buying power of current pet owners and maintaining steady demand throughout the market.
Meanwhile, new pet owners are increasingly insisting on convenience and are paying more attention to packaged pet food and ready-to-eat products than traditional homemade feeding. The shift is indicative of how evolving lifestyles and city dwellings are buoying the market, and pet ownership trends are being a major driver of long-term growth.
Indonesia Pet Care Market Trend
Cat litter, dog treats, and mixers are becoming some of the most rapidly growing categories within pet care, supporting solid value growth despite their relatively small starting bases. Dog treats are growing extremely fast as many dog owners, especially from middle- to upper-class households, increasingly see fit to spend money on snacks versus essential nutrition, indicative of a growing trend to pamper pets with discretionary items.
Meanwhile, cat litter is gaining greater acceptance, particularly within urban homes where convenience and better sanitation are top concerns. This desire for litter over old-fashioned wasteful practices is slowly spreading to rural areas as well, fueled by increasing cat ownership and altering lifestyles. Combined, these subcategories signal an unmistakable shift in consumer trends, cementing their status as significant drivers of growth for the pet care sector.
| Report Coverage | Details |
|---|---|
| Market Forecast | 2025-30 |
| USD Value 2024 | $ 605 Million |
| USD Value 2030 | $ 700 Million |
| CAGR 2025-2030 | 2.46% |
| Largest Category | Pet Food segment leads with 90% market share |
| Top Drivers | Rising Urban Pet Ownership Supporting Packaged Pet Food Demand |
| Top Trends | Rising Adoption of Cat Litter and Growing Popularity of Dog Treats |
| Key Players | Evo Nusa Bersaudara PT, Mars Symbioscience Indonesia PT, Dr Josh Laboratories JM & K Pty Ltd, Central Proteinaprima Tbk, PT Mars Foods Indonesia PT, Royal Canin Indonesia PT, Perfect Companion Indonesia PT, Nestlé Indonesia PT, Citra Mandiri Kencana PT, Guyovital PT and Others. |
Indonesia Pet Care Market Segmentation Analysis
By Product
- Pet Food
- Pet Products
- Services
- Grooming and Hygiene
The highest market share under the product segment belongs to the segment of pet food, which contributed almost 90% of the Indonesia pet care market in 2025. Though holding a strong position, the category is anticipated to post modest growth with a volume CAGR of approximately 0.91% from 2025-2030. Changes in consumer behaviour, especially by cat owners, are being driven by growing adoption of smaller pack sizes and cheaper repackaged branded goods. Though this has benefited higher average unit prices.
Furthermore, price competition is becoming more prevalent as cheaper Chinese imports like Life Cat and Ori Cat, and domestic players like Super Indo Persada and private-label Indomaret, enter the market. These economy-stimulated product ranges are restraining higher price growth while rendering the market more competitive.
By Sales Channel
- Retail Offline
- Retail E-Commerce
- Veterinary Clinics
The segment with the highest market share under the sales channel is Retail Offline, which had the majority of approximately 65% of the Indonesia Pet Care Market. The pet shops and superstores continue to be the top contributors in this channel due to their extensive range of products, competitive prices, and the consistent growth of small-format stores in suburban regions. These stores still find favor with pet owners for a one-stop facility for food, accessories, and other essentials for pets.
Concurrently, small independent food retailers have become the most rapidly increasing channel, aided by their convenience and increasing share of pet food sales. Convenience stores are becoming increasingly significant, building ranges with private label brands from chains such as Indomaret and value lines from names like Max Life and Mars' Kitekat. Competitive price reductions further enhance their position, enabling them to compete with the attractiveness of the larger food retailers.
Top Companies in Indonesia Pet Care Market
The top companies operating in the market include Evo Nusa Bersaudara PT, Mars Symbioscience Indonesia PT, Dr Josh Laboratories JM & K Pty Ltd, Central Proteinaprima Tbk, PT Mars Foods Indonesia PT, Royal Canin Indonesia PT, Perfect Companion Indonesia PT, Nestlé Indonesia PT, Citra Mandiri Kencana PT, Guyovital PT, etc., are the top players operating in the Indonesia Pet Care Market.
Frequently Asked Questions
Related Report
1. Market Segmentation
1.1. Research Scope
1.2. Research Methodology
1.3. Definitions and Assumptions
2. Executive Summary
3. Indonesia Pet Care Market Policies, Regulations, and Standards
4. Indonesia Pet Care Market Dynamics
4.1. Growth Factors
4.2. Challenges
4.3. Trends
4.4. Opportunities
5. Indonesia Pet Care Market Statistics, 2020-2030F
5.1. Market Size & Growth Outlook
5.1.1.By Revenues in US$ Million
5.2. Market Segmentation & Growth Outlook
5.2.1.By Product
5.2.1.1. Pet Food- Market Insights and Forecast 2020-2030, USD Million
5.2.1.1.1. Dry Food- Market Insights and Forecast 2020-2030, USD Million
5.2.1.1.2. Wet Food- Market Insights and Forecast 2020-2030, USD Million
5.2.1.1.3. Treats & Mixers- Market Insights and Forecast 2020-2030, USD Million
5.2.1.2. Pet Products- Market Insights and Forecast 2020-2030, USD Million
5.2.1.2.1. Cat Litter- Market Insights and Forecast 2020-2030, USD Million
5.2.1.2.2. Pet Healthcare- Market Insights and Forecast 2020-2030, USD Million
5.2.1.2.2.1. Veterinary Diets- Market Insights and Forecast 2020-2030, USD Million
5.2.1.2.2.2. Probiotics and Supplements- Market Insights and Forecast 2020-2030, USD Million
5.2.1.2.2.3. Tele-health Services- Market Insights and Forecast 2020-2030, USD Million
5.2.1.3. Services- Market Insights and Forecast 2020-2030, USD Million
5.2.1.3.1. Veterinary Clinics- Market Insights and Forecast 2020-2030, USD Million
5.2.1.3.2. Pet Insurance- Market Insights and Forecast 2020-2030, USD Million
5.2.1.3.3. Boarding, Day-Care, and Training- Market Insights and Forecast 2020-2030, USD Million
5.2.1.4. Grooming and Hygiene- Market Insights and Forecast 2020-2030, USD Million
5.2.1.4.1. Shampoos and Conditioners- Market Insights and Forecast 2020-2030, USD Million
5.2.1.4.2. Brushes and Combs- Market Insights and Forecast 2020-2030, USD Million
5.2.1.4.3. Clippers and Scissors- Market Insights and Forecast 2020-2030, USD Million
5.2.2.By Pet Type
5.2.2.1. Dog- Market Insights and Forecast 2020-2030, USD Million
5.2.2.2. Cat- Market Insights and Forecast 2020-2030, USD Million
5.2.2.3. Others- Market Insights and Forecast 2020-2030, USD Million
5.2.3.By Sales Channel
5.2.3.1. Retail Offline- Market Insights and Forecast 2020-2030, USD Million
5.2.3.2. Retail E-Commerce- Market Insights and Forecast 2020-2030, USD Million
5.2.3.3. Veterinary Clinics- Market Insights and Forecast 2020-2030, USD Million
5.2.4.By Competitors
5.2.4.1. Competition Characteristics
5.2.4.2. Market Share & Analysis
6. Indonesia Pet Food Market Statistics, 2020-2030F
6.1. Market Size & Growth Outlook
6.1.1.By Revenues in US$ Million
6.1.2.By Quantity Sold in Kilo Tons
6.2. Market Segmentation & Growth Outlook
6.2.1.By Product- Market Insights and Forecast 2020-2030, USD Million
6.2.2.By Pet Type- Market Insights and Forecast 2020-2030, USD Million
6.2.3.By Sales Channel- Market Insights and Forecast 2020-2030, USD Million
7. Indonesia Pet Product Market Statistics, 2020-2030F
7.1. Market Size & Growth Outlook
7.1.1.By Revenues in US$ Million
7.2. Market Segmentation & Growth Outlook
7.2.1.By Product- Market Insights and Forecast 2020-2030, USD Million
7.2.2.By Pet Type- Market Insights and Forecast 2020-2030, USD Million
7.2.3.By Sales Channel- Market Insights and Forecast 2020-2030, USD Million
8. Indonesia Pet Care Service Market Statistics, 2020-2030F
8.1. Market Size & Growth Outlook
8.1.1.By Revenues in US$ Million
8.2. Market Segmentation & Growth Outlook
8.2.1.By Services- Market Insights and Forecast 2020-2030, USD Million
8.2.2.By Pet Type- Market Insights and Forecast 2020-2030, USD Million
8.2.3.By Sales Channel- Market Insights and Forecast 2020-2030, USD Million
9. Indonesia Grooming and Hygiene Pet Care Market Statistics, 2020-2030F
9.1. Market Size & Growth Outlook
9.1.1.By Revenues in US$ Million
9.2. Market Segmentation & Growth Outlook
9.2.1.By Product- Market Insights and Forecast 2020-2030, USD Million
9.2.2.By Pet Type- Market Insights and Forecast 2020-2030, USD Million
9.2.3.By Sales Channel- Market Insights and Forecast 2020-2030, USD Million
10. Competitive Outlook
10.1. Company Profiles
10.1.1. Central Proteinaprima Tbk
10.1.1.1. Business Description
10.1.1.2. Product Portfolio
10.1.1.3. Collaborations & Alliances
10.1.1.4. Recent Developments
10.1.1.5. Financial Details
10.1.1.6. Others
10.1.2. PT Mars Foods Indonesia
10.1.2.1. Business Description
10.1.2.2. Product Portfolio
10.1.2.3. Collaborations & Alliances
10.1.2.4. Recent Developments
10.1.2.5. Financial Details
10.1.2.6. Others
10.1.3. Royal Canin Indonesia PT
10.1.3.1. Business Description
10.1.3.2. Product Portfolio
10.1.3.3. Collaborations & Alliances
10.1.3.4. Recent Developments
10.1.3.5. Financial Details
10.1.3.6. Others
10.1.4. Perfect Companion Indonesia PT
10.1.4.1. Business Description
10.1.4.2. Product Portfolio
10.1.4.3. Collaborations & Alliances
10.1.4.4. Recent Developments
10.1.4.5. Financial Details
10.1.4.6. Others
10.1.5. Nestlé Indonesia PT
10.1.5.1. Business Description
10.1.5.2. Product Portfolio
10.1.5.3. Collaborations & Alliances
10.1.5.4. Recent Developments
10.1.5.5. Financial Details
10.1.5.6. Others
10.1.6. Evo Nusa Bersaudara PT
10.1.6.1. Business Description
10.1.6.2. Product Portfolio
10.1.6.3. Collaborations & Alliances
10.1.6.4. Recent Developments
10.1.6.5. Financial Details
10.1.6.6. Others
10.1.7. Mars Symbioscience Indonesia PT
10.1.7.1. Business Description
10.1.7.2. Product Portfolio
10.1.7.3. Collaborations & Alliances
10.1.7.4. Recent Developments
10.1.7.5. Financial Details
10.1.7.6. Others
10.1.8. Dr Josh Laboratories JM & K Pty Ltd
10.1.8.1. Business Description
10.1.8.2. Product Portfolio
10.1.8.3. Collaborations & Alliances
10.1.8.4. Recent Developments
10.1.8.5. Financial Details
10.1.8.6. Others
10.1.9. Citra Mandiri Kencana PT
10.1.9.1. Business Description
10.1.9.2. Product Portfolio
10.1.9.3. Collaborations & Alliances
10.1.9.4. Recent Developments
10.1.9.5. Financial Details
10.1.9.6. Others
10.1.10. Guyovital PT
10.1.10.1.Business Description
10.1.10.2.Product Portfolio
10.1.10.3.Collaborations & Alliances
10.1.10.4.Recent Developments
10.1.10.5.Financial Details
10.1.10.6.Others
11. Disclaimer
| Segment | Sub-Segment |
|---|---|
| By Product |
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| By Pet Type |
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| By Sales Channel |
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Research Methodology
This study followed a structured approach comprising four key phases to assess the size and scope of the electro-oxidation market. The process began with thorough secondary research to collect data on the target market, related markets, and broader industry context. These findings, along with preliminary assumptions and estimates, were then validated through extensive primary research involving industry experts from across the value chain. To calculate the overall market size, both top-down and bottom-up methodologies were employed. Finally, market segmentation and data triangulation techniques were applied to refine and validate segment-level estimations.
Secondary Research
The secondary research phase involved gathering data from a wide range of credible and published sources. This step helped in identifying industry trends, defining market segmentation, and understanding the market landscape and value chain.
Sources consulted during this phase included:
- Company annual reports, investor presentations, and press releases
- Industry white papers and certified publications
- Trade directories and market-recognized databases
- Articles from authoritative authors and reputable journals
- Gold and silver standard websites
Secondary research was critical in mapping out the industry's value chain and monetary flow, identifying key market segments, understanding regional variations, and tracking significant industry developments.
Other key sources:
- Financial disclosures
- Industry associations and trade bodies
- News outlets and business magazines
- Academic journals and research studies
- Paid industry databases
Primary Research
To validate secondary data and gain deeper market insights, primary research was conducted with key stakeholders across both the supply and demand sides of the market.
On the demand side, participants included decision-makers and influencers from end-user industries—such as CIOs, CTOs, and CSOs—who provided first-hand perspectives on market needs, product usage, and future expectations.
On the supply side, interviews were conducted with manufacturers, industry associations, and institutional participants to gather insights into current offerings, product pipelines, and market challenges.
Primary interviews provided critical inputs such as:
- Market size and revenue data
- Product and service breakdowns
- Market forecasts
- Regional and application-specific trends
Stakeholders consulted included:
- Leading OEM and solution providers
- Channel and distribution partners
- End users across various applications
- Independent consultants and industry specialists
Market Size Estimation and Data Triangulation
- Identifying Key Market Participants (Secondary Research)
- Goal: To identify the major players or companies in the target market. This typically involves using publicly available data sources such as industry reports, market research publications, and financial statements of companies.
- Tools: Reports from firms like Gartner, Forrester, Euromonitor, Statista, IBISWorld, and others. Public financial statements, news articles, and press releases from top market players.
- Extracting Earnings of Key Market Participants
- Goal: To estimate the earnings generated from the product or service being analyzed. This step helps in understanding the revenue potential of each market player in a specific geography.
- Methods: Earnings data can be gathered from:
- Publicly available financial reports (for listed companies).
- Interviews and primary data sources from professionals, such as Directors, VPs, SVPs, etc. This is especially useful for understanding more nuanced, internal data that isn't publicly disclosed.
- Annual reports and investor presentations of key players.
- Data Collation and Development of a Relevant Data Model
- Goal: To collate inputs from both primary and secondary sources into a structured, data-driven model for market estimation. This model will incorporate key market KPIs and any independent variables relevant to the market.
- Key KPIs: These could include:
- Market size, growth rate, and demand drivers.
- Industry-specific metrics like market share, average revenue per customer (ARPC), or average deal size.
- External variables, such as economic growth rates, inflation rates, or commodity prices, that could affect the market.
- Data Modeling: Based on this data, the market forecasts are developed for the next 5 years. A combination of trend analysis, scenario modeling, and statistical regression might be used to generate projections.
- Scenario Analysis
- Goal: To test different assumptions and validate how sensitive the market is to changes in key variables (e.g., market demand, regulatory changes, technological disruptions).
- Types of Scenarios:
- Base Case: Based on current assumptions and historical data.
- Best-Case Scenario: Assuming favorable market conditions, regulatory environments, and technological advancements.
- Worst-Case Scenario: Accounting for adverse factors, such as economic downturns, stricter regulations, or unexpected disruptions.
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