Indonesia Dog Food Market Report: Trends, Growth and Forecast (2026-2032)
By Product (Wet Dog Food, Dry Dog Food, Treats and Mixers), By Nature (Organic, Monoprotein, Conventional), By Ingredient (Animal Derivatives, Plant Derivatives), By Pet Type (Kitten/Pup, Adult, Senior), By Pricing (Economy, Mid-Priced, Premium), By Packaging (Pouches, Bags, Folding Cartons, Tubs & Cups, Can, Bottles & Jars), By Sales Channel (Retail Channels, Non-Retail Channels)
- Food & Beverage
- Dec 2025
- VI0256
- 114
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Indonesia Dog Food Market Statistics and Insights, 2026
- Market Size Statistics
- Dog Food in Indonesia is estimated at $ 165 Million.
- The market size is expected to grow to $ 180 Million by 2032.
- Market to register a CAGR of around 1.25% during 2026-32.
- Product Shares
- Dry Dog Food grabbed market share of 85%.
- Dry Dog Food to witness a volume CAGR of around 0.92%.
- Competition
- More than 15 companies are actively engaged in producing Dog Food in Indonesia.
- Top 5 companies acquired 50% of the market share.
- Mars Inc, Nestlé Indonesia PT, Kino Pet World Indonesia PT, Central Proteinaprima Tbk, PT Mars Foods Indonesia PT etc., are few of the top companies.
- Sales Channel
- Retail Channels grabbed 90% of the market.
Indonesia Dog Food Market Outlook
The Indonesia dog food market is forecast to experience steady, if more moderate, value growth from 2025 to 2030. In contrast to the cat food category, where buyers are turning towards more compact or lower-priced packs, dog owners—predominantly from middle- to upper-income groups—are steadfast in their adherence to quality, with little variation in consumption habits. Development will be fueled by a growing dog adoption base and increased price points, particularly in premium and economy dry dog food. Premium dry dog food is the leader in terms of value, while economy dry dog food is the largest in volume.
Pets' humanisation remains at the helm of market trends, most notably driving demand for dog mixers and treats. These are frequently employed as rewards and have become more widely available in new forms approximating human snacks. Variety on the product side is expanding, with treats being retailed through numerous grocery and convenience channels. Moreover, nutritional innovation continues to be high on the agenda, with increasing interest in natural, preservative-free, and breed-based dog food products.
Distribution-wise, pet stores and online are the main sales channels. Online is also anticipated to continue growing as brands and pet store owners implement omnichannel approaches. Shoppers enjoy convenient comparisons, promo deals, and doorstep delivery through platforms such as Tokopedia, Shopee, and Gojek. Social media and offline pet exhibition fare also play a bigger role in brand building and shopper education.
Market leaders such as Central Proteinaprima and Mars Foods Indonesia are securing their leadership through extensive distribution and opportunistic pricing. Though issues like consumer price sensitivity remain, increasing growth rates and product and distribution innovation will most likely underpin favorable value sales during the forecast period.
Indonesia Dog Food Market Growth Driver
The growing trend of dog adoption remains to fuel the expansion of dog food in Indonesia. While the growth pace is less aggressive than during the review period, it is underpinned by a consistent rise in dog ownership. The foundation of dog ownership in the nation remains fairly low relative to cats, presenting untapped potential for additional market growth.
Government and non-government agencies are actively involved in encouraging dog ownership. Vaccination, foundational training, and general pet care campaigns are aiding in raising awareness and motivating more individuals to adopt dogs. These initiatives not only contribute towards improved pet health but also drive the demand for dog food products, making dog adoption central to future category growth.
Indonesia Dog Food Market Trend
Nutritional innovation continues to be the driver as Indonesia dog owners still regard dogs as part of the family. Consumers become more willing to pay for healthier dog food for wellbeing, particularly products that are preservative-free or for special diets. Breed-specific versions and life-stage-targeted products are also on the rise. Still, premiumization must be balanced with affordability based on price sensitivity and frugal spending.
Another trend on the rise is human-inspired dog food types. Companies are employing recognizable tastes, such as roast beef, to attract owners. In metropolitan cities, health-aware and wealthy consumers are experimenting with raw dog food comprising fresh, human-quality ingredients. However, despite increased popularity, raw food stays niche because of high costs, sanitation issues, and logistics issues associated with cold storage and transport within Indonesia's hot and humid environment.
Indonesia Dog Food Market Opportunity
The increasing adoption of omnichannel strategies by pet-shop retailers is likely to drive value sales over the next few years. As more dog food brands increase their visibility on e-commerce websites, consumers will have convenient access to numerous products both offline and online. The sites are likely to provide effective discounts and convenience, promoting repeat purchasing and broadening customer base.
Online players will also gain with the introduction of dog food offerings that have enhanced nutritional value. These developments will support consumer interest and enhance e-commerce value contribution to total sales. Hence, the online channel's role will become even more robust, enabling brands to reach a higher number of pet owners while offering competitive prices and promotions.
| Report Coverage | Details |
|---|---|
| Market Forecast | 2026-32 |
| USD Value 2025 | $ 165 Million |
| USD Value 2032 | $ 180 Million |
| CAGR 2026-2032 | 1.25% |
| Largest Category | Dry Dog Food segment leads with 85% market share |
| Top Drivers | Growing Dog Adoption Driving Market Growth |
| Top Trends | Rising Demand for Nutritional Innovation and Human-Inspired Dog Food |
| Top Opportunities | Rising Role of Omnichannel Strategies to Boost Sales |
| Key Players | Mars Inc, Nestlé Indonesia PT, Kino Pet World Indonesia PT, Central Proteinaprima Tbk, PT Mars Foods Indonesia PT, Royal Canin Indonesia PT, Perfect Companion Indonesia PT, Dr Josh Laboratories JM & K Pty Ltd, Guyovital PT, Blackwood Pet Food LLC and Others. |
Indonesia Dog Food Market Segmentation Analysis
By Sales Channel
- Retail Channels
- Non-Retail Channels
The segment with the highest market share under the sales channel is retail, led by pet shops and superstores. These outlets continue to dominate dog food distribution in Indonesia, offering a wide range of brands and variants that cater to middle- and upper-income consumers. Unlike cat food, dog food sales are still limited in convenience stores due to their narrow brand selection. Supermarkets and hypermarkets are losing market share as greater numbers of pet owners turn towards specialist pet-care retailers offering premium alternatives.
Retail e-commerce is the second-largest channel, driven by the convenience of home delivery through platforms like WhatsApp, Astro, Gojek, and Grab. Popular marketplaces such as Lazada, Shopee, and Tokopedia also contribute to growing online sales. Brands are building their own e-commerce platforms and apps, like Royal Canin's, to strengthen direct consumer engagement. Additionally, social media and offline pet education events help brands connect with pet owners and build loyalty.
Top Companies in Indonesia Dog Food Market
The top companies operating in the market include Mars Inc, Nestlé Indonesia PT, Kino Pet World Indonesia PT, Central Proteinaprima Tbk, PT Mars Foods Indonesia PT, Royal Canin Indonesia PT, Perfect Companion Indonesia PT, Dr Josh Laboratories JM & K Pty Ltd, Guyovital PT, Blackwood Pet Food LLC, etc., are the top players operating in the Indonesia Dog Food Market.
Frequently Asked Questions
Related Report
1. Market Segmentation
1.1. Research Scope
1.2. Research Methodology
1.3. Definitions and Assumptions
2. Executive Summary
3. Indonesia Dog Food Market Policies, Regulations, and Standards
4. Indonesia Dog Food Market Dynamics
4.1. Growth Factors
4.2. Challenges
4.3. Trends
4.4. Opportunities
5. Indonesia Dog Food Market Statistics, 2022-2032F
5.1. Market Size & Growth Outlook
5.1.1.By Revenues in US$ Million
5.1.2.By Quantity Sold in Kilo Tons
5.2. Market Segmentation & Growth Outlook
5.2.1.By Product
5.2.1.1. Wet Dog Food- Market Insights and Forecast 2022-2032, USD Million
5.2.1.2. Dry Dog Food- Market Insights and Forecast 2022-2032, USD Million
5.2.1.3. Treats and Mixers- Market Insights and Forecast 2022-2032, USD Million
5.2.2.By Nature
5.2.2.1. Organic- Market Insights and Forecast 2022-2032, USD Million
5.2.2.2. Monoprotein- Market Insights and Forecast 2022-2032, USD Million
5.2.2.3. Conventional- Market Insights and Forecast 2022-2032, USD Million
5.2.3.By Ingredient
5.2.3.1. Animal Derivatives- Market Insights and Forecast 2022-2032, USD Million
5.2.3.2. Plant Derivatives- Market Insights and Forecast 2022-2032, USD Million
5.2.4.By Pet Type
5.2.4.1. Kitten/Pup- Market Insights and Forecast 2022-2032, USD Million
5.2.4.2. Adult- Market Insights and Forecast 2022-2032, USD Million
5.2.4.3. Senior- Market Insights and Forecast 2022-2032, USD Million
5.2.5.By Pricing
5.2.5.1. Economy- Market Insights and Forecast 2022-2032, USD Million
5.2.5.2. Mid-Priced- Market Insights and Forecast 2022-2032, USD Million
5.2.5.3. Premium- Market Insights and Forecast 2022-2032, USD Million
5.2.6.By Packaging
5.2.6.1. Pouches- Market Insights and Forecast 2022-2032, USD Million
5.2.6.2. Bags- Market Insights and Forecast 2022-2032, USD Million
5.2.6.3. Folding Cartons- Market Insights and Forecast 2022-2032, USD Million
5.2.6.4. Tubs & Cups- Market Insights and Forecast 2022-2032, USD Million
5.2.6.5. Can- Market Insights and Forecast 2022-2032, USD Million
5.2.6.6. Bottles & Jars- Market Insights and Forecast 2022-2032, USD Million
5.2.7.By Sales Channel
5.2.7.1. Retail Channels- Market Insights and Forecast 2022-2032, USD Million
5.2.7.1.1. Retail Offline- Market Insights and Forecast 2022-2032, USD Million
5.2.7.1.2. Retail Online- Market Insights and Forecast 2022-2032, USD Million
5.2.7.2. Non-Retail Channels- Market Insights and Forecast 2022-2032, USD Million
5.2.7.2.1. Veterinary Clinics- Market Insights and Forecast 2022-2032, USD Million
5.2.8.By Competitors
5.2.8.1. Competition Characteristics
5.2.8.2. Market Share & Analysis
6. Indonesia Wet Dog Food Market Statistics, 2022-2032F
6.1. Market Size & Growth Outlook
6.1.1.By Revenues in US$ Million
6.1.2.By Quantity Sold in Kilo Tons
6.2. Market Segmentation & Growth Outlook
6.2.1.By Nature- Market Insights and Forecast 2022-2032, USD Million
6.2.2.By Ingredient- Market Insights and Forecast 2022-2032, USD Million
6.2.3.By Pet Type- Market Insights and Forecast 2022-2032, USD Million
6.2.4.By Pricing- Market Insights and Forecast 2022-2032, USD Million
6.2.5.By Packaging- Market Insights and Forecast 2022-2032, USD Million
6.2.6.By Sales Channel- Market Insights and Forecast 2022-2032, USD Million
7. Indonesia Dry Dog Food Market Statistics, 2022-2032F
7.1. Market Size & Growth Outlook
7.1.1.By Revenues in US$ Million
7.1.2.By Quantity Sold in Kilo Tons
7.2. Market Segmentation & Growth Outlook
7.2.1.By Nature- Market Insights and Forecast 2022-2032, USD Million
7.2.2.By Ingredient- Market Insights and Forecast 2022-2032, USD Million
7.2.3.By Pet Type- Market Insights and Forecast 2022-2032, USD Million
7.2.4.By Pricing- Market Insights and Forecast 2022-2032, USD Million
7.2.5.By Packaging- Market Insights and Forecast 2022-2032, USD Million
7.2.6.By Sales Channel- Market Insights and Forecast 2022-2032, USD Million
8. Indonesia Treats and Mixers Dog Food Market Statistics, 2022-2032F
8.1. Market Size & Growth Outlook
8.1.1.By Revenues in US$ Million
8.1.2.By Quantity Sold in Kilo Tons
8.2. Market Segmentation & Growth Outlook
8.2.1.By Nature- Market Insights and Forecast 2022-2032, USD Million
8.2.2.By Ingredient- Market Insights and Forecast 2022-2032, USD Million
8.2.3.By Pet Type- Market Insights and Forecast 2022-2032, USD Million
8.2.4.By Pricing- Market Insights and Forecast 2022-2032, USD Million
8.2.5.By Packaging- Market Insights and Forecast 2022-2032, USD Million
8.2.6.By Sales Channel- Market Insights and Forecast 2022-2032, USD Million
9. Competitive Outlook
9.1. Company Profiles
9.1.1.Central Proteinaprima Tbk
9.1.1.1. Business Description
9.1.1.2. Product Portfolio
9.1.1.3. Collaborations & Alliances
9.1.1.4. Recent Developments
9.1.1.5. Financial Details
9.1.1.6. Others
9.1.2.Mars Foods Indonesia PT
9.1.2.1. Business Description
9.1.2.2. Product Portfolio
9.1.2.3. Collaborations & Alliances
9.1.2.4. Recent Developments
9.1.2.5. Financial Details
9.1.2.6. Others
9.1.3.Royal Canin Indonesia PT
9.1.3.1. Business Description
9.1.3.2. Product Portfolio
9.1.3.3. Collaborations & Alliances
9.1.3.4. Recent Developments
9.1.3.5. Financial Details
9.1.3.6. Others
9.1.4.Perfect Companion Indonesia PT
9.1.4.1. Business Description
9.1.4.2. Product Portfolio
9.1.4.3. Collaborations & Alliances
9.1.4.4. Recent Developments
9.1.4.5. Financial Details
9.1.4.6. Others
9.1.5.Dr Josh Laboratories JM & K Pty Ltd
9.1.5.1. Business Description
9.1.5.2. Product Portfolio
9.1.5.3. Collaborations & Alliances
9.1.5.4. Recent Developments
9.1.5.5. Financial Details
9.1.5.6. Others
9.1.6.Mars Inc
9.1.6.1. Business Description
9.1.6.2. Product Portfolio
9.1.6.3. Collaborations & Alliances
9.1.6.4. Recent Developments
9.1.6.5. Financial Details
9.1.6.6. Others
9.1.7.Nestlé Indonesia PT
9.1.7.1. Business Description
9.1.7.2. Product Portfolio
9.1.7.3. Collaborations & Alliances
9.1.7.4. Recent Developments
9.1.7.5. Financial Details
9.1.7.6. Others
9.1.8.Kino Pet World Indonesia PT
9.1.8.1. Business Description
9.1.8.2. Product Portfolio
9.1.8.3. Collaborations & Alliances
9.1.8.4. Recent Developments
9.1.8.5. Financial Details
9.1.8.6. Others
9.1.9.Guyovital PT
9.1.9.1. Business Description
9.1.9.2. Product Portfolio
9.1.9.3. Collaborations & Alliances
9.1.9.4. Recent Developments
9.1.9.5. Financial Details
9.1.9.6. Others
9.1.10. Blackwood Pet Food LLC
9.1.10.1. Business Description
9.1.10.2. Product Portfolio
9.1.10.3. Collaborations & Alliances
9.1.10.4. Recent Developments
9.1.10.5. Financial Details
9.1.10.6. Others
10. Disclaimer
| Segment | Sub-Segment |
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| By Product |
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| By Nature |
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| By Ingredient |
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| By Pet Type |
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| By Pricing |
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| By Packaging |
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| By Sales Channel |
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Research Methodology
This study followed a structured approach comprising four key phases to assess the size and scope of the electro-oxidation market. The process began with thorough secondary research to collect data on the target market, related markets, and broader industry context. These findings, along with preliminary assumptions and estimates, were then validated through extensive primary research involving industry experts from across the value chain. To calculate the overall market size, both top-down and bottom-up methodologies were employed. Finally, market segmentation and data triangulation techniques were applied to refine and validate segment-level estimations.
Secondary Research
The secondary research phase involved gathering data from a wide range of credible and published sources. This step helped in identifying industry trends, defining market segmentation, and understanding the market landscape and value chain.
Sources consulted during this phase included:
- Company annual reports, investor presentations, and press releases
- Industry white papers and certified publications
- Trade directories and market-recognized databases
- Articles from authoritative authors and reputable journals
- Gold and silver standard websites
Secondary research was critical in mapping out the industry's value chain and monetary flow, identifying key market segments, understanding regional variations, and tracking significant industry developments.
Other key sources:
- Financial disclosures
- Industry associations and trade bodies
- News outlets and business magazines
- Academic journals and research studies
- Paid industry databases
Primary Research
To validate secondary data and gain deeper market insights, primary research was conducted with key stakeholders across both the supply and demand sides of the market.
On the demand side, participants included decision-makers and influencers from end-user industries—such as CIOs, CTOs, and CSOs—who provided first-hand perspectives on market needs, product usage, and future expectations.
On the supply side, interviews were conducted with manufacturers, industry associations, and institutional participants to gather insights into current offerings, product pipelines, and market challenges.
Primary interviews provided critical inputs such as:
- Market size and revenue data
- Product and service breakdowns
- Market forecasts
- Regional and application-specific trends
Stakeholders consulted included:
- Leading OEM and solution providers
- Channel and distribution partners
- End users across various applications
- Independent consultants and industry specialists
Market Size Estimation and Data Triangulation
- Identifying Key Market Participants (Secondary Research)
- Goal: To identify the major players or companies in the target market. This typically involves using publicly available data sources such as industry reports, market research publications, and financial statements of companies.
- Tools: Reports from firms like Gartner, Forrester, Euromonitor, Statista, IBISWorld, and others. Public financial statements, news articles, and press releases from top market players.
- Extracting Earnings of Key Market Participants
- Goal: To estimate the earnings generated from the product or service being analyzed. This step helps in understanding the revenue potential of each market player in a specific geography.
- Methods: Earnings data can be gathered from:
- Publicly available financial reports (for listed companies).
- Interviews and primary data sources from professionals, such as Directors, VPs, SVPs, etc. This is especially useful for understanding more nuanced, internal data that isn't publicly disclosed.
- Annual reports and investor presentations of key players.
- Data Collation and Development of a Relevant Data Model
- Goal: To collate inputs from both primary and secondary sources into a structured, data-driven model for market estimation. This model will incorporate key market KPIs and any independent variables relevant to the market.
- Key KPIs: These could include:
- Market size, growth rate, and demand drivers.
- Industry-specific metrics like market share, average revenue per customer (ARPC), or average deal size.
- External variables, such as economic growth rates, inflation rates, or commodity prices, that could affect the market.
- Data Modeling: Based on this data, the market forecasts are developed for the next 5 years. A combination of trend analysis, scenario modeling, and statistical regression might be used to generate projections.
- Scenario Analysis
- Goal: To test different assumptions and validate how sensitive the market is to changes in key variables (e.g., market demand, regulatory changes, technological disruptions).
- Types of Scenarios:
- Base Case: Based on current assumptions and historical data.
- Best-Case Scenario: Assuming favorable market conditions, regulatory environments, and technological advancements.
- Worst-Case Scenario: Accounting for adverse factors, such as economic downturns, stricter regulations, or unexpected disruptions.
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