Indonesia Cat Food Market Report: Trends, Growth and Forecast (2025-2030)
By Product (Wet Cat Food, Dry Cat Food, Treats and Mixers), By Nature (Organic, Conventional), By Ingredient (Animal Derivatives, Plant Derivatives), By Pricing (Economy, Mid-Priced, Premium), By Pet Type (Kitten/Pup, Adult, Senior), By Packaging (Pouches, Bags, Folding cartons, Tubs & Cups, Can, Bottles & jars), By Sales Channel (Retail Channels, Non-Retail Channels)
- Food & Beverage
- Nov 2025
- VI0147
- 129
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Indonesia Cat Food Market Statistics and Insights, 2025
- Market Size Statistics
- Cat Food in Indonesia is estimated at $ 395 Million.
- The market size is expected to grow to $ 460 Million by 2030.
- Market to register a CAGR of around 2.57% during 2025-30.
- Product Shares
- Dry Cat Food grabbed market share of 80%.
- Dry Cat Food to witness a volume CAGR of around 1.01%.
- Competition
- More than 15 companies are actively engaged in producing Cat Food in Indonesia.
- Top 5 companies acquired 60% of the market share.
- Evo Nusa Bersaudara PT, Mars Symbioscience Indonesia PT, Guyovital PT, Central Proteinaprima Tbk, PT Perfect Companion Indonesia etc., are few of the top companies.
- Sales Channel
- Retail Channels grabbed 95% of the market.
Indonesia Cat Food Market Outlook
Between 2025 and 2030, Indonesia's cat food market is projected to develop steadily with the support of growing awareness regarding cat nutrition and expanding pet adoption, particularly among Gen-Z consumers. With growing numbers of people treating cats as family members, demand for packaged cat food will increase. Indonesian consumers are coming to realize the virtues of specifically tailored cat food catering to various life stages and well-being requirements, leading to the trend away from home-cooked or scraps.
Economy segment will dominate the growth in both dry and wet cat food, as price continues to be a determining factor for most pet owners. To counter this, brands are rolling out smaller pack sizes and repackage variants to make them available at a lower cost to price-sensitive consumers. Locally made and Chinese-imported economy variants are increasingly taking center stage, especially on the web, as new players are probing the market through e-commerce channels.
Retail structures are also changing. Pet stores and superstores continue to be important distribution channels, particularly in suburban locations where convenience and selection are important. Electronic retailing is on the rise driven by convenience, variety, and price competition. The trend to package cat food in smaller sizes is aiding penetration into lower-income consumers, particularly for premium or functional goods.
In the future, there will be a polarisation in the market for premium and economy products. Fortified and functional food products are likely to become more affordable and meet increased demand from early-professionals and pure-bred cat owners. However, various owners of mix-breed or semi-outdoor cats might stick to low-cost products or homemade feed, attesting to divergent attitudes towards pet care in Indonesia.
Indonesia Cat Food Market Growth Driver
Cat food volume sales will recover incrementally during 2025–2030, helped by a gradual revival of consumer spending power and steep growth in the number of pet owners, especially among Gen-Zs. The growing visibility of pet stores providing adoption and boarding facilities is a testimony to this trend, enhancing demand for easy-to-consume packaged cat food over loose or homemade options.
Under the category, economy dry and wet cat food will be driving value growth as they are still more priced competitively and popularly sought after compared to treats or mixers. Economic conditions have directed consumer attention to core nutrition instead of snacks. Also, stray cat feeding is becoming a significant demand driver, set to continue and increase further with government plans like cat islands, which promote local and tourist-driven feeding activities.
Indonesia Cat Food Market Trend
Retail e-commerce will be taking an expanding proportion of cat food sales during 2025–2030, with increased product range and aggressive pricing. People will shop online more for treats and cheap food, particularly Chinese imports. Most new brands are likely to start life online to gauge demand before moving to offline stores. Consequently, pet shops will stock fewer foreign goods than will e-commerce sites.
This change also is likely to induce a sharp polarisation in the market, with pet owners either favoring economy or premium products. Increased availability of cheap Chinese imports is handy for financially weaker consumers as well as for those that cater to street cats. At the other end, the continued humanisation of pets encourages demand for premium cat food. Price sensitivity of mid-income consumers could result in lower traction for mid-range products.
Indonesia Cat Food Market Opportunity
Price still ultimately determines the purchase decision, particularly among lower-middle-income consumers as well as early-career Gen-Z professionals who got cats during the pandemic. This is therefore leading to increasing demand for core nutrition at affordable prices rather than high-end supplements. Functional and fortified cat food, hitherto a premium product, is going to have to become more accessible. For example, Perfect Companion Indonesia's Me-O Gold and SmartHeart Gold (renal and urinary versions) are priced at IDR60,000 per 400g, way lower than IDR85,000+ top premium brands such as Royal Canin.
Packaged cat food in emerging markets is primarily consumed by pure-breed cats, who are treated as family or enter shows. Owners of these cats are more inclined to spend on superior nutrition. However, mix-breed or semi-outdoor cats tend to be given home-made or scavenged diets, indicating varying degrees of pet care dedication. These varied behaviors indicate prospects for mass-market functional foods.
| Report Coverage | Details |
|---|---|
| Market Forecast | 2025-30 |
| USD Value 2024 | $ 395 Million |
| USD Value 2030 | $ 460 Million |
| CAGR 2025-2030 | 2.57% |
| Largest Category | Dry Cat Food segment leads with 80% market share |
| Top Drivers | Growth Backed by Gen-Z Adoption and Stray Feeding |
| Top Trends | Rising E-Commerce Adoption Fuels Price-Tier Polarisation in Cat Food |
| Top Opportunities | Affordable Functional Nutrition Gaining Traction |
| Key Players | Evo Nusa Bersaudara PT, Mars Symbioscience Indonesia PT, Guyovital PT, Central Proteinaprima Tbk, PT Perfect Companion Indonesia, PT Royal Canin Indonesia PT, Mars Foods Indonesia PT, Nestlé Indonesia PT, Thai Union Frozen Products PCL, Hill's Pet Nutrition Inc and Others. |
Indonesia Cat Food Market Segmentation Analysis
The most widely held market segment in the sales channel is retail, with pet shops and superstores dominating Indonesia's cat food market in 2025–2030. Suburban pet shops are favored due to their location near consumers and extensive product lines. Convenience stores have also improved their position by carrying more brands and open price promotions and higher volumes of purchase. Both convenience stores and pet shops usually carry split packs—such as single wet food packets or diminutive dry food packages—so higher-end or specialized choices become more easily available to price-conscious consumers.
Online shopping is still a robust and expanding sector, fueled by the convenience of placing orders for heavy or bulky products and product comparisons across a broad price spectrum. Companies like Royal Canin are enhancing their footprint through their own websites, large platforms such as Shopee and Lazada, and apps that ease product discovery and direct ordering. Meanwhile, supermarket and hypermarket share is eroding, as convenience stores expand private labels and introduce imported items.
Top Companies in Indonesia Cat Food Market
The top companies operating in the market include Evo Nusa Bersaudara PT, Mars Symbioscience Indonesia PT, Guyovital PT, Central Proteinaprima Tbk, PT Perfect Companion Indonesia, PT Royal Canin Indonesia PT, Mars Foods Indonesia PT, Nestlé Indonesia PT, Thai Union Frozen Products PCL, Hill's Pet Nutrition Inc, etc., are the top players operating in the Indonesia Cat Food Market.
Frequently Asked Questions
Related Report
1. Market Segmentation
1.1. Research Scope
1.2. Research Methodology
1.3. Definitions and Assumptions
2. Executive Summary
3. Indonesia Cat Food Market Policies, Regulations, and Standards
4. Indonesia Cat Food Market Dynamics
4.1. Growth Factors
4.2. Challenges
4.3. Trends
4.4. Opportunities
5. Indonesia Cat Food Market Statistics, 2020-2030F
5.1. Market Size & Growth Outlook
5.1.1.By Revenues in US$ Million
5.1.2.By Quantity Sold in Kilo Tons
5.2. Market Segmentation & Growth Outlook
5.2.1.By Product
5.2.1.1. Wet Cat Food- Market Insights and Forecast 2020-2030, USD Million
5.2.1.2. Dry Cat Food- Market Insights and Forecast 2020-2030, USD Million
5.2.1.3. Treats and Mixers- Market Insights and Forecast 2020-2030, USD Million
5.2.2.By Nature
5.2.2.1. Organic- Market Insights and Forecast 2020-2030, USD Million
5.2.2.2. Conventional- Market Insights and Forecast 2020-2030, USD Million
5.2.3.By Ingredient
5.2.3.1. Animal Derivatives- Market Insights and Forecast 2020-2030, USD Million
5.2.3.2. Plant Derivatives- Market Insights and Forecast 2020-2030, USD Million
5.2.4.By Pricing
5.2.4.1. Economy- Market Insights and Forecast 2020-2030, USD Million
5.2.4.2. Mid-Priced- Market Insights and Forecast 2020-2030, USD Million
5.2.4.3. Premium- Market Insights and Forecast 2020-2030, USD Million
5.2.5.By Pet Type
5.2.5.1. Kitten/Pup- Market Insights and Forecast 2020-2030, USD Million
5.2.5.2. Adult- Market Insights and Forecast 2020-2030, USD Million
5.2.5.3. Senior- Market Insights and Forecast 2020-2030, USD Million
5.2.6.By Packaging
5.2.6.1. Pouches- Market Insights and Forecast 2020-2030, USD Million
5.2.6.2. Bags- Market Insights and Forecast 2020-2030, USD Million
5.2.6.3. Folding cartons- Market Insights and Forecast 2020-2030, USD Million
5.2.6.4. Tubs & Cups- Market Insights and Forecast 2020-2030, USD Million
5.2.6.5. Can- Market Insights and Forecast 2020-2030, USD Million
5.2.6.6. Bottles & jars- Market Insights and Forecast 2020-2030, USD Million
5.2.7.By Sales Channel
5.2.7.1. Retail Channels- Market Insights and Forecast 2020-2030, USD Million
5.2.7.1.1. Retail Offline- Market Insights and Forecast 2020-2030, USD Million
5.2.7.1.2. Retail Online- Market Insights and Forecast 2020-2030, USD Million
5.2.7.2. Non-Retail Channels- Market Insights and Forecast 2020-2030, USD Million
5.2.7.2.1. Veterinary Clinics- Market Insights and Forecast 2020-2030, USD Million
5.2.8.By Competitors
5.2.8.1. Competition Characteristics
5.2.8.2. Market Share & Analysis
6. Indonesia Wet Cat Food Market Statistics, 2020-2030F
6.1. Market Size & Growth Outlook
6.1.1.By Revenues in US$ Million
6.1.2.By Quantity Sold in Kilo Tons
6.2. Market Segmentation & Growth Outlook
6.2.1.By Nature- Market Insights and Forecast 2020-2030, USD Million
6.2.2.By Ingredient- Market Insights and Forecast 2020-2030, USD Million
6.2.3.By Pricing- Market Insights and Forecast 2020-2030, USD Million
6.2.4.By Pet Type- Market Insights and Forecast 2020-2030, USD Million
6.2.5.By Packaging- Market Insights and Forecast 2020-2030, USD Million
6.2.6.By Distribution Channel- Market Insights and Forecast 2020-2030, USD Million
7. Indonesia Dry Cat Food Market Statistics, 2020-2030F
7.1. Market Size & Growth Outlook
7.1.1.By Revenues in US$ Million
7.1.2.By Quantity Sold in Kilo Tons
7.2. Market Segmentation & Growth Outlook
7.2.1.By Nature- Market Insights and Forecast 2020-2030, USD Million
7.2.2.By Ingredient- Market Insights and Forecast 2020-2030, USD Million
7.2.3.By Pricing- Market Insights and Forecast 2020-2030, USD Million
7.2.4.By Pet Type- Market Insights and Forecast 2020-2030, USD Million
7.2.5.By Packaging- Market Insights and Forecast 2020-2030, USD Million
7.2.6.By Distribution Channel- Market Insights and Forecast 2020-2030, USD Million
8. Indonesia Treat and Mixer Cat Food Market Statistics, 2020-2030F
8.1. Market Size & Growth Outlook
8.1.1.By Revenues in US$ Million
8.1.2.By Quantity Sold in Kilo Tons
8.2. Market Segmentation & Growth Outlook
8.2.1.By Nature- Market Insights and Forecast 2020-2030, USD Million
8.2.2.By Ingredient- Market Insights and Forecast 2020-2030, USD Million
8.2.3.By Pricing- Market Insights and Forecast 2020-2030, USD Million
8.2.4.By Pet Type- Market Insights and Forecast 2020-2030, USD Million
8.2.5.By Packaging- Market Insights and Forecast 2020-2030, USD Million
8.2.6.By Distribution Channel- Market Insights and Forecast 2020-2030, USD Million
9. Competitive Outlook
9.1. Company Profiles
9.1.1.Central Proteinaprima Tbk
9.1.1.1. Business Description
9.1.1.2. Product Portfolio
9.1.1.3. Collaborations & Alliances
9.1.1.4. Recent Developments
9.1.1.5. Financial Details
9.1.1.6. Others
9.1.2.PT Perfect Companion Indonesia
9.1.2.1. Business Description
9.1.2.2. Product Portfolio
9.1.2.3. Collaborations & Alliances
9.1.2.4. Recent Developments
9.1.2.5. Financial Details
9.1.2.6. Others
9.1.3.PT Royal Canin Indonesia
9.1.3.1. Business Description
9.1.3.2. Product Portfolio
9.1.3.3. Collaborations & Alliances
9.1.3.4. Recent Developments
9.1.3.5. Financial Details
9.1.3.6. Others
9.1.4.PT Mars Foods Indonesia
9.1.4.1. Business Description
9.1.4.2. Product Portfolio
9.1.4.3. Collaborations & Alliances
9.1.4.4. Recent Developments
9.1.4.5. Financial Details
9.1.4.6. Others
9.1.5.PT Nestlé Indonesia
9.1.5.1. Business Description
9.1.5.2. Product Portfolio
9.1.5.3. Collaborations & Alliances
9.1.5.4. Recent Developments
9.1.5.5. Financial Details
9.1.5.6. Others
9.1.6.PT Evo Nusa Bersaudara
9.1.6.1. Business Description
9.1.6.2. Product Portfolio
9.1.6.3. Collaborations & Alliances
9.1.6.4. Recent Developments
9.1.6.5. Financial Details
9.1.6.6. Others
9.1.7.Mars Symbioscience
9.1.7.1. Business Description
9.1.7.2. Product Portfolio
9.1.7.3. Collaborations & Alliances
9.1.7.4. Recent Developments
9.1.7.5. Financial Details
9.1.7.6. Others
9.1.8.PT Guyovital Indonesia
9.1.8.1. Business Description
9.1.8.2. Product Portfolio
9.1.8.3. Collaborations & Alliances
9.1.8.4. Recent Developments
9.1.8.5. Financial Details
9.1.8.6. Others
9.1.9.Thai Union Frozen Products PCL
9.1.9.1. Business Description
9.1.9.2. Product Portfolio
9.1.9.3. Collaborations & Alliances
9.1.9.4. Recent Developments
9.1.9.5. Financial Details
9.1.9.6. Others
9.1.10. Hill's Pet Nutrition Inc
9.1.10.1. Business Description
9.1.10.2. Product Portfolio
9.1.10.3. Collaborations & Alliances
9.1.10.4. Recent Developments
9.1.10.5. Financial Details
9.1.10.6. Others
10. Disclaimer
| Segment | Sub-Segment |
|---|---|
| By Product |
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| By Nature |
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| By Ingredient |
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| By Pricing |
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| By Pet Type |
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| By Packaging |
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| By Sales Channel |
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Research Methodology
This study followed a structured approach comprising four key phases to assess the size and scope of the electro-oxidation market. The process began with thorough secondary research to collect data on the target market, related markets, and broader industry context. These findings, along with preliminary assumptions and estimates, were then validated through extensive primary research involving industry experts from across the value chain. To calculate the overall market size, both top-down and bottom-up methodologies were employed. Finally, market segmentation and data triangulation techniques were applied to refine and validate segment-level estimations.
Secondary Research
The secondary research phase involved gathering data from a wide range of credible and published sources. This step helped in identifying industry trends, defining market segmentation, and understanding the market landscape and value chain.
Sources consulted during this phase included:
- Company annual reports, investor presentations, and press releases
- Industry white papers and certified publications
- Trade directories and market-recognized databases
- Articles from authoritative authors and reputable journals
- Gold and silver standard websites
Secondary research was critical in mapping out the industry's value chain and monetary flow, identifying key market segments, understanding regional variations, and tracking significant industry developments.
Other key sources:
- Financial disclosures
- Industry associations and trade bodies
- News outlets and business magazines
- Academic journals and research studies
- Paid industry databases
Primary Research
To validate secondary data and gain deeper market insights, primary research was conducted with key stakeholders across both the supply and demand sides of the market.
On the demand side, participants included decision-makers and influencers from end-user industries—such as CIOs, CTOs, and CSOs—who provided first-hand perspectives on market needs, product usage, and future expectations.
On the supply side, interviews were conducted with manufacturers, industry associations, and institutional participants to gather insights into current offerings, product pipelines, and market challenges.
Primary interviews provided critical inputs such as:
- Market size and revenue data
- Product and service breakdowns
- Market forecasts
- Regional and application-specific trends
Stakeholders consulted included:
- Leading OEM and solution providers
- Channel and distribution partners
- End users across various applications
- Independent consultants and industry specialists
Market Size Estimation and Data Triangulation
- Identifying Key Market Participants (Secondary Research)
- Goal: To identify the major players or companies in the target market. This typically involves using publicly available data sources such as industry reports, market research publications, and financial statements of companies.
- Tools: Reports from firms like Gartner, Forrester, Euromonitor, Statista, IBISWorld, and others. Public financial statements, news articles, and press releases from top market players.
- Extracting Earnings of Key Market Participants
- Goal: To estimate the earnings generated from the product or service being analyzed. This step helps in understanding the revenue potential of each market player in a specific geography.
- Methods: Earnings data can be gathered from:
- Publicly available financial reports (for listed companies).
- Interviews and primary data sources from professionals, such as Directors, VPs, SVPs, etc. This is especially useful for understanding more nuanced, internal data that isn't publicly disclosed.
- Annual reports and investor presentations of key players.
- Data Collation and Development of a Relevant Data Model
- Goal: To collate inputs from both primary and secondary sources into a structured, data-driven model for market estimation. This model will incorporate key market KPIs and any independent variables relevant to the market.
- Key KPIs: These could include:
- Market size, growth rate, and demand drivers.
- Industry-specific metrics like market share, average revenue per customer (ARPC), or average deal size.
- External variables, such as economic growth rates, inflation rates, or commodity prices, that could affect the market.
- Data Modeling: Based on this data, the market forecasts are developed for the next 5 years. A combination of trend analysis, scenario modeling, and statistical regression might be used to generate projections.
- Scenario Analysis
- Goal: To test different assumptions and validate how sensitive the market is to changes in key variables (e.g., market demand, regulatory changes, technological disruptions).
- Types of Scenarios:
- Base Case: Based on current assumptions and historical data.
- Best-Case Scenario: Assuming favorable market conditions, regulatory environments, and technological advancements.
- Worst-Case Scenario: Accounting for adverse factors, such as economic downturns, stricter regulations, or unexpected disruptions.
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