India Sports Nutrition Market Report: Trends, Growth and Forecast (2026-2032)
Product Type (Sports Protein Products (Protein/Energy Bars, Sports Protein Powder, Sports Protein RTD), Sports Non-Protein Products), Sales Channel (Retail Offline, Retail Online), Ingredients (Vitamins and Minerals, Proteins and Amino Acids, Carbohydrates, Probiotics, Botanicals/Herbals, Others), Functionality (Energy, Muscle growth, Hydration, Weight Management, Others), End User (Bodybuilders, Athletes, Lifestyle Users)
- Food & Beverage
- Dec 2025
- VI0628
- 120
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India Sports Nutrition Market Statistics and Insights, 2026
- Market Size Statistics
- Sports nutrition in India is estimated at USD 335 million.
- The market size is expected to grow to USD 630 million by 2032.
- Market to register a cagr of around 9.44% during 2026-32.
- Product Type Shares
- Sports protein products grabbed market share of 90%.
- Competition
- More than 15 companies are actively engaged in producing sports nutrition in India.
- Top 5 companies acquired around 50% of the market share.
- Sproutlife Foods Pvt Ltd, Naturell India Pvt Ltd, Herbalife International India Pvt Ltd, Glanbia Performance Nutrition (India) Pty Ltd, Bright Lifecare Pvt Ltd etc., are few of the top companies.
- Sales Channel
- Retail offline grabbed 70% of the market.
India Sports Nutrition Market Outlook
The sports nutrition market in India is expanding rapidly and is forecasted to reach around USD 630 million in 2032 up from around USD 335 million in 2025. The market will expand at a CAGR of around 9.44% from 2026-2032. This growth will occur as more end users realize the significance of incorporating sufficient protein into their diet for better strength, weight management, and overall wellness. Fitness instructors and social media influencers are also educating individuals on how protein assists them in remaining healthy and active. As a result, more people are using sports nutrition products daily to support their fitness goals.
The sports protein products segment holds the largest share, about 90% of the total market. This category remains strong because it offer numerous easy to use options such as powders, bars, and ready to consume shakes. More brands are entering the market with clean and plant based protein products, which attract both athletes and health conscious end users. These new products with natural and vegan ingredients are helping the category grow further.
Additionally, retail offline remains at the top with around 70% of the market share. End users trust local supplement stores, pharmacies, and gyms for product quality and advice. They prefer purchasing directly from stores where they can touch, feel, and authenticate the products. Such personalized trust and immediate access make the retail offline channels the best option even when retail online channel is expanding.
Market competition is also growing rapidly. The top five players now control around 50% of the market, but numerous new functional food brands are entering the market. These new entrants are introducing more protein powders, protein bars, and beverages for fitness enthusiasts and health lover end users. Their entry is making the market more active and helping bring new ideas, better quality, and more choices for end users.
India Sports Nutrition Market Growth DriverRising Focus on Protein Rich Diets
The market is growing as more end users recognising the growing value of including sufficient protein in their daily diet. Protein is no longer valued just for muscle building and repairing but also for weight management and overall health. Most end users have discovered that a diet rich in protein keeps them full for a longer time, helping reduce overeating and supporting healthier lifestyle goals. This change in diet shows the extent to which individuals are including protein consumption with fitness and balanced nutrition.
This awareness is spreading rapidly across various channels, health content creators, and fitness professionals who share simple and accessible information regarding nutrition. Their influence is inspiring active end users as well as general health conscious end users to incorporate sports protein products into their lifestyle. This increasing emphasis on protein based nutrition keeps fueling strong and steady growth in the market.
India Sports Nutrition Market ChallengeAdvisory on Protein Supplement Use Slows Market Growth
The latest dietary recommendation by the medical research authority ask end users to be more cautious in the use of protein supplements. It encourages the end users to meet their proteins requirements on a daily basis from natural food sources such as eggs, pulses, milk, and nuts rather than relying heavily on protein shakes or powders. This new advice poses a huge problem for most brands because it can reduce the interest among the beginners and recreational end users who usually use the products for their ease of preparation and convenience in getting quick nutrition. The shift in advice may make many end users question the need for such supplements in their daily routine.
As end user become aware of balanced nutrition and wellbeing, brands are now under pressure to clearly demonstrate the safety, quality, and actual benefits of their products. Professional athletes and serious gym goers will continue to use them, but the number of mainstream health conscious end users might decline, which would decelerate the overall growth of the category.
India Sports Nutrition Market TrendRising Preference for Plant Based Protein
A clear shift is seen towards plant based protein as more number of end users look out for sustainable and vegan friendly solutions for their daily diet. This shift comes from growing awareness related to health, clean food, and ethical eating. Brands are responding by introducing plant based protein products into their portfolios, with the goal of catering to professional and general wellness end users who prefer natural and eco friendly products.
Moreover, at the same time, wellness supplement brands are gaining strong attention for their plant based products with new flavors and easy to understand, natural ingredients. These products appeal a wider segment of end users who desire healthy and guilt free options. The shift towards plant based protein illustrates how end users are becoming increasingly aware of what they eat, making this one of the strongest moment influencing market growth throughout the forecast period.
India Sports Nutrition Market OpportunityEntry of Functional Food Brands Boosts Market Expansion
The sports nutrition products will witness increase in demand as functional food companies increase their footprint in the sports nutrition category. Companies are launching new protein powders, bars, and ready to drink products designed for fitness and wellness focused end users, reflecting the growing strength of the category. The increasing emphasis on health, active life, and convenient nutrition is encouraging these brands to dive deeper into this category.
Additionally, the entry of brands will introduce more innovation, improved quality, and wider availability of sports nutrition foods. With strong brand trust and large customer reach, these functional food companies will attract new end users and make sports nutrition a regular part of everyday life. This increasing participation will create new paths for growth and help the market achieve steady growth during the forecast period.
India Sports Nutrition Market Segmentation Analysis
By Product Type
- Sports Protein Products
- Sports Non-Protein Products
The segment that has the highest share under sports nutrition is sports protein products, holding nearly 90% of the total market. This strong position is due to the growing awareness among end users about the benefits of protein in supporting muscle recovery, strength, and weight management. Physical fitness experts and social media influencers have played a major role in spreading knowledge about the role of protein in a healthy lifestyle, leading more people to include protein based supplements in their daily diets. The wide range of formats such as powders, bars, and ready to drink options further contribute in making this segment more appealing by providing quick and convenient solutions for the active end users.
Additionally, as more functional food brands launch protein based offerings and highlight clean, natural ingredients, the category continues to expand. The increasing demand for sustainable and plant based alternatives is also contributing to the segment's dominance and making it the most preferred among end users throughout the forecast period.
By Sales Channel
- Retail Offline
- Retail Online
The segment with the highest share under the sales channel is retail offline, accounting for around 70% of the India sports nutrition market. This dominance is fueled by the stronger presence of supplement stores, pharmacies, and gyms in both urban and semi urban regions. End users find it convenient to visit these outlets to verify product authenticity, seek expert opinion, and compare before buying. Most prefer physical stores for authentic and certified brands, especially as counterfeit concerns remain a challenge in the retail online space.. Well trained store personnel and the direct availability of products also contribute to the popularity of retail offline channels.
Further, retail offline stores continue to perform despite increased popularity of retail online channels. Face to face interaction and the ability to verify products, taste, and freshness remain important aspects for the end users. This human connection, along with promotional discounts and samples offered at health clubs and sports centres, continues to ensure high levels of engagement.
Top Companies in India Sports Nutrition Market
The top companies operating in the market include Sproutlife Foods Pvt Ltd, Naturell India Pvt Ltd, Herbalife International India Pvt Ltd, Glanbia Performance Nutrition (India) Pty Ltd, Bright Lifecare Pvt Ltd, Iovate Health Sciences International Inc, Guardian Lifecare Pvt Ltd, Cipla Ltd, Amway India Enterprises Pvt Ltd, Plethico Pharmaceuticals Ltd, etc., are the top players operating in the India sports nutrition market.
Frequently Asked Questions
Related Report
1. Market Segmentation
1.1. Research Scope
1.2. Research Methodology
1.3. Definitions and Assumptions
2. Executive Summary
3. India Sports Nutrition Market Policies, Regulations, and Standards
4. India Sports Nutrition Market Dynamics
4.1. Growth Factors
4.2. Challenges
4.3. Trends
4.4. Opportunities
5. India Sports Nutrition Market Statistics, 2022-2032F
5.1. Market Size & Growth Outlook
5.1.1.By Revenues in US$ Million
5.2. Market Segmentation & Growth Outlook
5.2.1.By Product Type
5.2.1.1. Sports Protein Products- Market Insights and Forecast 2022-2032, USD Million
5.2.1.1.1. Protein/Energy Bars- Market Insights and Forecast 2022-2032, USD Million
5.2.1.1.2. Sports Protein Powder- Market Insights and Forecast 2022-2032, USD Million
5.2.1.1.3. Sports Protein RTD- Market Insights and Forecast 2022-2032, USD Million
5.2.1.2. Sports Non-Protein Products- Market Insights and Forecast 2022-2032, USD Million
5.2.2.By Sales Channel
5.2.2.1. Retail Offline- Market Insights and Forecast 2022-2032, USD Million
5.2.2.2. Retail Online- Market Insights and Forecast 2022-2032, USD Million
5.2.3.By Ingredients
5.2.3.1. Vitamins and Minerals- Market Insights and Forecast 2022-2032, USD Million
5.2.3.2. Proteins and Amino Acids- Market Insights and Forecast 2022-2032, USD Million
5.2.3.3. Carbohydrates- Market Insights and Forecast 2022-2032, USD Million
5.2.3.4. Probiotics- Market Insights and Forecast 2022-2032, USD Million
5.2.3.5. Botanicals/Herbals- Market Insights and Forecast 2022-2032, USD Million
5.2.3.6. Others- Market Insights and Forecast 2022-2032, USD Million
5.2.4.By Functionality
5.2.4.1. Energy- Market Insights and Forecast 2022-2032, USD Million
5.2.4.2. Muscle growth- Market Insights and Forecast 2022-2032, USD Million
5.2.4.3. Hydration- Market Insights and Forecast 2022-2032, USD Million
5.2.4.4. Weight Management- Market Insights and Forecast 2022-2032, USD Million
5.2.4.5. Others- Market Insights and Forecast 2022-2032, USD Million
5.2.5.By End User
5.2.5.1. Bodybuilders- Market Insights and Forecast 2022-2032, USD Million
5.2.5.2. Athletes- Market Insights and Forecast 2022-2032, USD Million
5.2.5.3. Lifestyle Users- Market Insights and Forecast 2022-2032, USD Million
5.2.6.By Competitors
5.2.6.1. Competition Characteristics
5.2.6.2. Market Share & Analysis
6. India Protein Products Sports Nutrition Market Statistics, 2022-2032F
6.1. Market Size & Growth Outlook
6.1.1.By Revenues in US$ Million
6.2. Market Segmentation & Growth Outlook
6.2.1.By Sales Channel- Market Insights and Forecast 2022-2032, USD Million
6.2.2.By Ingredients- Market Insights and Forecast 2022-2032, USD Million
6.2.3.By Functionality- Market Insights and Forecast 2022-2032, USD Million
6.2.4.By End User- Market Insights and Forecast 2022-2032, USD Million
7. India Non-Protein Products Sports Nutrition Market Statistics, 2022-2032F
7.1. Market Size & Growth Outlook
7.1.1.By Revenues in US$ Million
7.2. Market Segmentation & Growth Outlook
7.2.1.By Sales Channel- Market Insights and Forecast 2022-2032, USD Million
7.2.2.By Ingredients- Market Insights and Forecast 2022-2032, USD Million
7.2.3.By Functionality- Market Insights and Forecast 2022-2032, USD Million
7.2.4.By End User- Market Insights and Forecast 2022-2032, USD Million
8. Competitive Outlook
8.1. Company Profiles
8.1.1.Glanbia Performance Nutrition (India) Pty Ltd
8.1.1.1. Business Description
8.1.1.2. Product Portfolio
8.1.1.3. Collaborations & Alliances
8.1.1.4. Recent Developments
8.1.1.5. Financial Details
8.1.1.6. Others
8.1.2.Bright Lifecare Pvt Ltd
8.1.2.1. Business Description
8.1.2.2. Product Portfolio
8.1.2.3. Collaborations & Alliances
8.1.2.4. Recent Developments
8.1.2.5. Financial Details
8.1.2.6. Others
8.1.3.Iovate Health Sciences International Inc
8.1.3.1. Business Description
8.1.3.2. Product Portfolio
8.1.3.3. Collaborations & Alliances
8.1.3.4. Recent Developments
8.1.3.5. Financial Details
8.1.3.6. Others
8.1.4.Guardian Lifecare Pvt Ltd
8.1.4.1. Business Description
8.1.4.2. Product Portfolio
8.1.4.3. Collaborations & Alliances
8.1.4.4. Recent Developments
8.1.4.5. Financial Details
8.1.4.6. Others
8.1.5.Cipla Ltd
8.1.5.1. Business Description
8.1.5.2. Product Portfolio
8.1.5.3. Collaborations & Alliances
8.1.5.4. Recent Developments
8.1.5.5. Financial Details
8.1.5.6. Others
8.1.6.Sproutlife Foods Pvt Ltd
8.1.6.1. Business Description
8.1.6.2. Product Portfolio
8.1.6.3. Collaborations & Alliances
8.1.6.4. Recent Developments
8.1.6.5. Financial Details
8.1.6.6. Others
8.1.7.Naturell India Pvt Ltd
8.1.7.1. Business Description
8.1.7.2. Product Portfolio
8.1.7.3. Collaborations & Alliances
8.1.7.4. Recent Developments
8.1.7.5. Financial Details
8.1.7.6. Others
8.1.8.Herbalife International India Pvt Ltd
8.1.8.1. Business Description
8.1.8.2. Product Portfolio
8.1.8.3. Collaborations & Alliances
8.1.8.4. Recent Developments
8.1.8.5. Financial Details
8.1.8.6. Others
8.1.9.Amway India Enterprises Pvt Ltd
8.1.9.1. Business Description
8.1.9.2. Product Portfolio
8.1.9.3. Collaborations & Alliances
8.1.9.4. Recent Developments
8.1.9.5. Financial Details
8.1.9.6. Others
8.1.10. Plethico Pharmaceuticals Ltd
8.1.10.1. Business Description
8.1.10.2. Product Portfolio
8.1.10.3. Collaborations & Alliances
8.1.10.4. Recent Developments
8.1.10.5. Financial Details
8.1.10.6. Others
9. Disclaimer
| Segment | Sub-Segment |
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| By Product Type |
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| By Sales Channel |
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| By Ingredients |
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| By Functionality |
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Research Methodology
This study followed a structured approach comprising four key phases to assess the size and scope of the electro-oxidation market. The process began with thorough secondary research to collect data on the target market, related markets, and broader industry context. These findings, along with preliminary assumptions and estimates, were then validated through extensive primary research involving industry experts from across the value chain. To calculate the overall market size, both top-down and bottom-up methodologies were employed. Finally, market segmentation and data triangulation techniques were applied to refine and validate segment-level estimations.
Secondary Research
The secondary research phase involved gathering data from a wide range of credible and published sources. This step helped in identifying industry trends, defining market segmentation, and understanding the market landscape and value chain.
Sources consulted during this phase included:
- Company annual reports, investor presentations, and press releases
- Industry white papers and certified publications
- Trade directories and market-recognized databases
- Articles from authoritative authors and reputable journals
- Gold and silver standard websites
Secondary research was critical in mapping out the industry's value chain and monetary flow, identifying key market segments, understanding regional variations, and tracking significant industry developments.
Other key sources:
- Financial disclosures
- Industry associations and trade bodies
- News outlets and business magazines
- Academic journals and research studies
- Paid industry databases
Primary Research
To validate secondary data and gain deeper market insights, primary research was conducted with key stakeholders across both the supply and demand sides of the market.
On the demand side, participants included decision-makers and influencers from end-user industries—such as CIOs, CTOs, and CSOs—who provided first-hand perspectives on market needs, product usage, and future expectations.
On the supply side, interviews were conducted with manufacturers, industry associations, and institutional participants to gather insights into current offerings, product pipelines, and market challenges.
Primary interviews provided critical inputs such as:
- Market size and revenue data
- Product and service breakdowns
- Market forecasts
- Regional and application-specific trends
Stakeholders consulted included:
- Leading OEM and solution providers
- Channel and distribution partners
- End users across various applications
- Independent consultants and industry specialists
Market Size Estimation and Data Triangulation
- Identifying Key Market Participants (Secondary Research)
- Goal: To identify the major players or companies in the target market. This typically involves using publicly available data sources such as industry reports, market research publications, and financial statements of companies.
- Tools: Reports from firms like Gartner, Forrester, Euromonitor, Statista, IBISWorld, and others. Public financial statements, news articles, and press releases from top market players.
- Extracting Earnings of Key Market Participants
- Goal: To estimate the earnings generated from the product or service being analyzed. This step helps in understanding the revenue potential of each market player in a specific geography.
- Methods: Earnings data can be gathered from:
- Publicly available financial reports (for listed companies).
- Interviews and primary data sources from professionals, such as Directors, VPs, SVPs, etc. This is especially useful for understanding more nuanced, internal data that isn't publicly disclosed.
- Annual reports and investor presentations of key players.
- Data Collation and Development of a Relevant Data Model
- Goal: To collate inputs from both primary and secondary sources into a structured, data-driven model for market estimation. This model will incorporate key market KPIs and any independent variables relevant to the market.
- Key KPIs: These could include:
- Market size, growth rate, and demand drivers.
- Industry-specific metrics like market share, average revenue per customer (ARPC), or average deal size.
- External variables, such as economic growth rates, inflation rates, or commodity prices, that could affect the market.
- Data Modeling: Based on this data, the market forecasts are developed for the next 5 years. A combination of trend analysis, scenario modeling, and statistical regression might be used to generate projections.
- Scenario Analysis
- Goal: To test different assumptions and validate how sensitive the market is to changes in key variables (e.g., market demand, regulatory changes, technological disruptions).
- Types of Scenarios:
- Base Case: Based on current assumptions and historical data.
- Best-Case Scenario: Assuming favorable market conditions, regulatory environments, and technological advancements.
- Worst-Case Scenario: Accounting for adverse factors, such as economic downturns, stricter regulations, or unexpected disruptions.
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