India Energy Drink Market Report: Trends, Growth and Forecast (2025-2030)
By Product Type (Alcoholic, Non-Alcoholic), By Consumption (Drinks, Shots, Mixers), By Nature (Conventional, Natural/Organic), By Flavour (Flavoured, Unflavoured), By Packaging (Bottles, Metal Cans, Pouches, Others), By Packaging Size (Small, Medium, Large), By End Users (Teenagers, Adults, Geriatric), By Sales Channel (On-Trade, Off-Trade)
- Food & Beverage
- Nov 2025
- VI0082
- 120
-
India Energy Drink Market Statistics, 2025
- Market Size Statistics
- Energy Drink in India is estimated at $ 1.01 Billion.
- The market size is expected to grow to $ 1.48 Billion by 2030.
- Market to register a CAGR of around 6.58% during 2025-30.
- Product Shares
- Non Alcoholic Energy Drinks grabbed market share of 95%.
- Non Alcoholic Energy Drinks to witness a volume CAGR of around 12.84%.
- Competition
- More than 10 companies are actively engaged in producing Energy Drink in India.
- Top 5 companies acquired 95% of the market share.
- Coca-Cola India Pvt Ltd, Anheuser-Busch InBev SA/NV, BPI Sports, LLC, PepsiCo India Holdings Pvt Ltd, Red Bull GmbH etc., are few of the top companies.
- Sales Channel
- Off-Trade grabbed 75% of the market.
India Energy Drink Market Outlook
The India Energy Drinks Market will see robust double-digit off-trade growth in both value and volume terms between 2025–30. Previously, a premium segment dominated by Red Bull, energy drinks have gained wider traction, particularly after the launch of PepsiCo's Sting. By providing a 250ml PET bottle for a reasonably priced INR20, Sting has effectively broadened its base, particularly in the rural sectors. Its intelligent pricing, local manufacturing with Varun Beverages, and application of PET packaging have all been factors in its dominance, with Sting set to retain 84% off-trade volume share in 2024.
Notwithstanding the robust growth, the industry still has issues. Excessive prices, primarily because of the 40% effective tax rate (28% GST and 12% cess), keep it out of reach. On top of that, fears regarding caffeine consumption and regulatory curb by FSSAI—such as warning signages and a caffeine limit—still prevent wider uptake. The energy drinks segment is still smaller compared to other soft drinks such as juices, packaged water, and carbonates.
Demographics will remain a primary growth driver. Having a median age of around 30, India boasts high youth population, of around 392 million Gen Z consumers in 2024. This segment, together with gamers who require concentration and social energy, will keep on driving demand. The portability and affordability of Sting make it especially attractive to the 15–19 age group as well as rural consumers, who are increasingly looking at energy drinks as a useful substitute for carbonates. The Factbook: www.factbook.com.
Looking forward, small pack sizes and PET packaging will prevail driven by inflation and changing consumer preferences. With brands such as Sting, Charged by Coca-Cola, and Monster launching more affordable and accessible products, the market will grow steadily until 2030.
India Energy Drink Market Growth Driver
India's energy drink market is anticipated to grow steadily between 2025-2030 based on the country's youth population. Having a median age below 30 years, India's extensive Gen Z group of 392 million in 2024 is a fundamental consumer base. The generation is extremely interested in energy drinks and contributes towards increasing volume and value sales in the off-trade channel over the forecast period.
Moreover, the increasing gaming culture in India is also driving demand further. Gamers use energy drinks frequently for the caffeine kick, improved concentration, and the social life they provide. With internet penetration being reasonably cheap, India is a large market for e-sports, which is directly related to energy drink consumption. These factors combined will continue to drive strong demand during the forecast period.
India Energy Drink Market Challenge
One of the biggest problems that have been hindering energy drink sales in India is that they are very expensive due to excessive taxation. The GST on energy drinks was increased from 18% to 28% in 2019 when some brands of carbonates have started enhancing caffeine to market themselves as energy drinks. The GST Council also made the decision that all sweetened beverages were to be taxed equally. Consequently, energy drinks now have an effective rate of taxation of 40% with a 12% compensation cess.
Though products such as Sting have managed to narrow the price difference to some degree, the overall price of energy drinks continues to be elevated. At 2024, even though it has the same taxation as carbonates, the average unit price of energy drinks is likely to continue being twice as much. This goes a long way in impacting their affordability, particularly among price-conscious Indian consumers, and constrains bigger adoption and volume growth.
| Report Coverage | Details |
|---|---|
| Market Forecast | 2025-30 |
| USD Value 2024 | $ 1.01 Billion |
| USD Value 2030 | $ 1.48 Billion |
| CAGR 2025-2030 | 6.58% |
| Largest Category | Non Alcoholic Energy Drinks segment leads with 95% market share |
| Top Drivers | Rising Youth Population and Gaming Culture Fueling Demand |
| Top Challenges | High Tax Burden Restricts Consumer Affordability |
| Key Players | Coca-Cola India Pvt Ltd, Anheuser-Busch InBev SA/NV, BPI Sports, LLC, PepsiCo India Holdings Pvt Ltd, Red Bull GmbH, Goldwin Healthcare Pvt Ltd, GT&T India Pvt Ltd, Hector Beverages Pvt Ltd, Ocean Drinks Private Limited, Tata Consumer Products Ltd and Others. |
India Energy Drink Market Segmentation Analysis
The most dominant segment in terms of market share within the packaging segment is PET bottles. Inflation, which is due to increasing raw material, labour, and transportation costs, has compelled Indian manufacturers to move towards pack downsizing. Consequently, the 250ml pack size—is largely packed in PET bottles—has emerged as the preferred pack size. This transformation enables companies to keep the product affordable to consumers while keeping the cost of production under control.
As opposed to their value-over-volume global strategy, firms such as PepsiCo and Coca-Cola have pursued an alternate path in India by depending on economies of scale. By utilizing their huge consumer base and robust local bottling networks, they are constantly on the growth path. PepsiCo's Sting leads with its 250ml PET bottle pack format, while Coca-Cola's Charged is also on the upswing. With Monster Energy itself working on a price-friendly variant, PET bottles will most probably dominate the segment of energy drinks packaging in the near future.
Top Companies in India Energy Drink Market
The top companies operating in the market include Coca-Cola India Pvt Ltd, Anheuser-Busch InBev SA/NV, BPI Sports, LLC, PepsiCo India Holdings Pvt Ltd, Red Bull GmbH, Goldwin Healthcare Pvt Ltd, GT&T India Pvt Ltd, Hector Beverages Pvt Ltd, Ocean Drinks Private Limited, Tata Consumer Products Ltd, etc., are the top players operating in the India Energy Drink Market.
Frequently Asked Questions
Related Report
1. Market Segmentation
1.1. Research Scope
1.2. Research Methodology
1.3. Definitions and Assumptions
2. Executive Summary
3. India Energy Drinks Market Policies, Regulations, and Standards
4. India Energy Drinks Market Dynamics
4.1. Growth Factors
4.2. Challenges
4.3. Trends
4.4. Opportunities
5. India Energy Drinks Market Statistics, 2020-2030F
5.1. Market Size & Growth Outlook
5.1.1.By Revenues in US$ Million
5.1.2.By Quantity Sold (Million Liters)
5.2. Market Segmentation & Growth Outlook
5.2.1.By Product Type
5.2.1.1. Alcoholic- Market Insights and Forecast 2020-2030, USD Million
5.2.1.2. Non-Alcoholic- Market Insights and Forecast 2020-2030, USD Million
5.2.2.By Consumption
5.2.2.1. Drinks- Market Insights and Forecast 2020-2030, USD Million
5.2.2.2. Shots- Market Insights and Forecast 2020-2030, USD Million
5.2.2.3. Mixers- Market Insights and Forecast 2020-2030, USD Million
5.2.3.By Nature
5.2.3.1. Conventional- Market Insights and Forecast 2020-2030, USD Million
5.2.3.2. Natural/Organic- Market Insights and Forecast 2020-2030, USD Million
5.2.4.By Flavour
5.2.4.1. Flavoured- Market Insights and Forecast 2020-2030, USD Million
5.2.4.2. Unflavoured- Market Insights and Forecast 2020-2030, USD Million
5.2.5.By Packaging
5.2.5.1. Bottles- Market Insights and Forecast 2020-2030, USD Million
5.2.5.1.1. PET Bottles- Market Insights and Forecast 2020-2030, USD Million
5.2.5.1.2. Glass Bottles- Market Insights and Forecast 2020-2030, USD Million
5.2.5.2. Metal Cans- Market Insights and Forecast 2020-2030, USD Million
5.2.5.3. Pouches- Market Insights and Forecast 2020-2030, USD Million
5.2.5.4. Others- Market Insights and Forecast 2020-2030, USD Million
5.2.6.By Packaging Size
5.2.6.1. Small- Market Insights and Forecast 2020-2030, USD Million
5.2.6.2. Medium- Market Insights and Forecast 2020-2030, USD Million
5.2.6.3. Large- Market Insights and Forecast 2020-2030, USD Million
5.2.7.By End Users
5.2.7.1. Teenagers- Market Insights and Forecast 2020-2030, USD Million
5.2.7.2. Adults- Market Insights and Forecast 2020-2030, USD Million
5.2.7.3. Geriatric- Market Insights and Forecast 2020-2030, USD Million
5.2.8.By Sales Channel
5.2.8.1. On-Trade- Market Insights and Forecast 2020-2030, USD Million
5.2.8.2. Off-Trade- Market Insights and Forecast 2020-2030, USD Million
5.2.9.By Competitors
5.2.9.1. Competition Characteristics
5.2.9.2. Market Share & Analysis
6. India Alcoholic Energy Drinks Market Outlook, 2020-2030F
6.1. Market Size & Growth Outlook
6.1.1.By Revenues in US$ Million
6.1.2.By Quantity Sold (Million Liters)
6.2. Market Segmentation & Growth Outlook
6.2.1.By Consumption- Market Insights and Forecast 2020-2030, USD Million
6.2.2.By Nature- Market Insights and Forecast 2020-2030, USD Million
6.2.3.By Flavour- Market Insights and Forecast 2020-2030, USD Million
6.2.4.By Packaging- Market Insights and Forecast 2020-2030, USD Million
6.2.5.By Packaging Size- Market Insights and Forecast 2020-2030, USD Million
6.2.6.By End Users- Market Insights and Forecast 2020-2030, USD Million
6.2.7.By Sales Channel- Market Insights and Forecast 2020-2030, USD Million
7. India Non-Alcoholic Energy Drinks Market Outlook, 2020-2030F
7.1. Market Size & Growth Outlook
7.1.1.By Revenues in US$ Million
7.1.2.By Quantity Sold (Million Liters)
7.2. Market Segmentation & Growth Outlook
7.2.1.By Consumption- Market Insights and Forecast 2020-2030, USD Million
7.2.2.By Nature- Market Insights and Forecast 2020-2030, USD Million
7.2.3.By Flavour- Market Insights and Forecast 2020-2030, USD Million
7.2.4.By Packaging- Market Insights and Forecast 2020-2030, USD Million
7.2.5.By Packaging Size- Market Insights and Forecast 2020-2030, USD Million
7.2.6.By End Users- Market Insights and Forecast 2020-2030, USD Million
7.2.7.By Sales Channel- Market Insights and Forecast 2020-2030, USD Million
8. Competitive Outlook
8.1. Company Profiles
8.1.1.PepsiCo India Holdings Pvt Ltd
8.1.1.1. Business Description
8.1.1.2. Product Portfolio
8.1.1.3. Collaborations & Alliances
8.1.1.4. Recent Developments
8.1.1.5. Financial Details
8.1.1.6. Others
8.1.2.Red Bull GmbH
8.1.2.1. Business Description
8.1.2.2. Product Portfolio
8.1.2.3. Collaborations & Alliances
8.1.2.4. Recent Developments
8.1.2.5. Financial Details
8.1.2.6. Others
8.1.3.Coca-Cola India Pvt Ltd
8.1.3.1. Business Description
8.1.3.2. Product Portfolio
8.1.3.3. Collaborations & Alliances
8.1.3.4. Recent Developments
8.1.3.5. Financial Details
8.1.3.6. Others
8.1.4.Goldwin Healthcare Pvt Ltd
8.1.4.1. Business Description
8.1.4.2. Product Portfolio
8.1.4.3. Collaborations & Alliances
8.1.4.4. Recent Developments
8.1.4.5. Financial Details
8.1.4.6. Others
8.1.5.GT&T India Pvt Ltd
8.1.5.1. Business Description
8.1.5.2. Product Portfolio
8.1.5.3. Collaborations & Alliances
8.1.5.4. Recent Developments
8.1.5.5. Financial Details
8.1.5.6. Others
8.1.6.Hector Beverages Pvt Ltd
8.1.6.1. Business Description
8.1.6.2. Product Portfolio
8.1.6.3. Collaborations & Alliances
8.1.6.4. Recent Developments
8.1.6.5. Financial Details
8.1.6.6. Others
8.1.7.Anheuser-Busch InBev SA/NV
8.1.7.1. Business Description
8.1.7.2. Product Portfolio
8.1.7.3. Collaborations & Alliances
8.1.7.4. Recent Developments
8.1.7.5. Financial Details
8.1.7.6. Others
8.1.8.BPI Sports, LLC
8.1.8.1. Business Description
8.1.8.2. Product Portfolio
8.1.8.3. Collaborations & Alliances
8.1.8.4. Recent Developments
8.1.8.5. Financial Details
8.1.8.6. Others
8.1.9.Ocean Drinks Private Limited
8.1.9.1. Business Description
8.1.9.2. Product Portfolio
8.1.9.3. Collaborations & Alliances
8.1.9.4. Recent Developments
8.1.9.5. Financial Details
8.1.9.6. Others
8.1.10. Tata Consumer Products Ltd
8.1.10.1. Business Description
8.1.10.2. Product Portfolio
8.1.10.3. Collaborations & Alliances
8.1.10.4. Recent Developments
8.1.10.5. Financial Details
8.1.10.6. Others
9. Disclaimer
| Segment | Sub-Segment |
|---|---|
| By Product Type |
|
| By Consumption |
|
| By Nature |
|
| By Flavour |
|
| By Packaging |
|
| By Packaging Size |
|
| By End Users |
|
| By Sales Channel |
|
Research Methodology
This study followed a structured approach comprising four key phases to assess the size and scope of the electro-oxidation market. The process began with thorough secondary research to collect data on the target market, related markets, and broader industry context. These findings, along with preliminary assumptions and estimates, were then validated through extensive primary research involving industry experts from across the value chain. To calculate the overall market size, both top-down and bottom-up methodologies were employed. Finally, market segmentation and data triangulation techniques were applied to refine and validate segment-level estimations.
Secondary Research
The secondary research phase involved gathering data from a wide range of credible and published sources. This step helped in identifying industry trends, defining market segmentation, and understanding the market landscape and value chain.
Sources consulted during this phase included:
- Company annual reports, investor presentations, and press releases
- Industry white papers and certified publications
- Trade directories and market-recognized databases
- Articles from authoritative authors and reputable journals
- Gold and silver standard websites
Secondary research was critical in mapping out the industry's value chain and monetary flow, identifying key market segments, understanding regional variations, and tracking significant industry developments.
Other key sources:
- Financial disclosures
- Industry associations and trade bodies
- News outlets and business magazines
- Academic journals and research studies
- Paid industry databases
Primary Research
To validate secondary data and gain deeper market insights, primary research was conducted with key stakeholders across both the supply and demand sides of the market.
On the demand side, participants included decision-makers and influencers from end-user industries—such as CIOs, CTOs, and CSOs—who provided first-hand perspectives on market needs, product usage, and future expectations.
On the supply side, interviews were conducted with manufacturers, industry associations, and institutional participants to gather insights into current offerings, product pipelines, and market challenges.
Primary interviews provided critical inputs such as:
- Market size and revenue data
- Product and service breakdowns
- Market forecasts
- Regional and application-specific trends
Stakeholders consulted included:
- Leading OEM and solution providers
- Channel and distribution partners
- End users across various applications
- Independent consultants and industry specialists
Market Size Estimation and Data Triangulation
- Identifying Key Market Participants (Secondary Research)
- Goal: To identify the major players or companies in the target market. This typically involves using publicly available data sources such as industry reports, market research publications, and financial statements of companies.
- Tools: Reports from firms like Gartner, Forrester, Euromonitor, Statista, IBISWorld, and others. Public financial statements, news articles, and press releases from top market players.
- Extracting Earnings of Key Market Participants
- Goal: To estimate the earnings generated from the product or service being analyzed. This step helps in understanding the revenue potential of each market player in a specific geography.
- Methods: Earnings data can be gathered from:
- Publicly available financial reports (for listed companies).
- Interviews and primary data sources from professionals, such as Directors, VPs, SVPs, etc. This is especially useful for understanding more nuanced, internal data that isn't publicly disclosed.
- Annual reports and investor presentations of key players.
- Data Collation and Development of a Relevant Data Model
- Goal: To collate inputs from both primary and secondary sources into a structured, data-driven model for market estimation. This model will incorporate key market KPIs and any independent variables relevant to the market.
- Key KPIs: These could include:
- Market size, growth rate, and demand drivers.
- Industry-specific metrics like market share, average revenue per customer (ARPC), or average deal size.
- External variables, such as economic growth rates, inflation rates, or commodity prices, that could affect the market.
- Data Modeling: Based on this data, the market forecasts are developed for the next 5 years. A combination of trend analysis, scenario modeling, and statistical regression might be used to generate projections.
- Scenario Analysis
- Goal: To test different assumptions and validate how sensitive the market is to changes in key variables (e.g., market demand, regulatory changes, technological disruptions).
- Types of Scenarios:
- Base Case: Based on current assumptions and historical data.
- Best-Case Scenario: Assuming favorable market conditions, regulatory environments, and technological advancements.
- Worst-Case Scenario: Accounting for adverse factors, such as economic downturns, stricter regulations, or unexpected disruptions.
Partnering With Industry Leaders to Drive Growth
Our mission is to deliver intelligence that matters. By combining data, analysis, and industry expertise, we enable organizations to make smarter, faster, and more impactful decisions. Whether it’s a Fortune 500 company or a high-growth startup, businesses trust us to provide clarity in an ever-evolving marketplace.
