India Bottled Water Market Report: Trends, Growth and Forecast (2026-2032)
By Type of Water (Carbonated Bottled Water, Flavoured Bottled Water, Functional Bottled Water, Still Bottled Water (Purified Water, Mineral Water, Spring Water, Plain Water)), By Packaging Material (Plastic Bottles, Glass Bottles, Metal Cans, Others (Tetra Pack Cartons, Bioplastics, etc.)), By Price Point (Mass, Premium), By Sales Channel (On Trade, Off Trade (Retail Offline, Retail Online)), By Region (North, East, West, South)
- FMCG
- Feb 2026
- VI0972
- 130
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India Bottled Water Market Statistics and Insights, 2026
- Market Size Statistics
- Bottled water in India is estimated at USD 3.73 billion in 2025.
- The market size is expected to grow to USD 9.23 billion by 2032.
- Market to register a cagr of around 13.82% during 2026-32.
- Type of Water Shares
- Still bottled water grabbed market share of 95%.
- Competition
- Bottled water in India is currently being catered to by more than 5 companies.
- Top 5 companies acquired around 30% of the market share.
- Mount Everest Mineral Water Ltd; Dharmapal Satyapal Ltd; Parle Agro Pvt Ltd; Coca-Cola India Pvt Ltd; Parle Bisleri Ltd etc., are few of the top companies.
- Sales Channel
- Off trade grabbed 80% of the market.
India Bottled Water Market Outlook
The India bottled water market is estimated to be USD 3.73 billion in 2025 and is expected to increase at a CAGR of about 13.82% between 2026 and 2032 to reach almost USD 9.23 billion in 2032. This optimistic picture is directly connected with the unequal availability of safe drinking water in the country. According to WHO-UNICEF Joint Monitoring Programme statistics, approximately 76% of the population has access to safely managed drinking water, with a significant number relying on other sources. To a large number of households, bottled water remains a safe choice of daily hydration where trust in the quality of tap or groundwater is low.
The issue of water pollution also supports stable demand. News of the existence of fluoride and arsenic in ground water in various states leaves a lot of doubt on the borewell and local supply systems. In this regard, end users have a broad understanding of bottled water as a source of uniform safety and hygiene. This image is particularly important in the urban and rural regions where the development of infrastructure is slow, thus supporting the idea of bottled water as a practical and dependable solution instead of a luxury item.
The market outlook is also influenced by health awareness. The increased focus on sugar consumption and lifestyle-related health concerns has reinforced the role of bottled water as a zero-calorie beverage to hydrate. End users are increasingly relating it to cleanliness, weight management, and daily wellness. This is a long-term change that bases demand on preventive health behaviour and not short-term consumption patterns, which contributes to long-term market growth until 2032.
Structurally, bottled water remains the leader with approximately 95% market share, as it is an everyday need that is concerned with hydration and safety. Off-trade channels contribute about 80% of the sales on the distribution side, which is fuelled by the daily household buying habits via kirana stores, supermarkets, and online. These trends combine to suggest a market perspective characterized by fundamental utilization, consistent volume expansion, and growing magnitude throughout the forecast period.
India Bottled Water Market Growth DriverLimited Availability of Reliable Drinking Water Infrastructure
The Indian bottled water market is still supported by the unequal availability of safe drinking water in both urban and rural areas. According to the official data provided by the WHO-UNICEF Joint Monitoring Programme SDG 6.1.1 (2022-2024), only about 76% of the population has access to safely managed drinking water, which is on-premises, available when needed, and without contamination. As a result, almost every fourth person uses other sources, which strengthens the position of bottled water as a reliable source of hydration in daily life.
Fears of chemical contamination also support this reliance. UNICEF and national water-quality tests highlight the long-standing existence of fluoride and arsenic in groundwater in a number of states, thereby creating doubt regarding the safety of tap and borewell water. To the end users, bottled water is seen as providing a sense of uniformity in terms of safety and hygiene making it a viable option where confidence in local supply systems is weak despite the continued infrastructure investments.
India Bottled Water Market ChallengeSustainability Pressures from Groundwater Dependence
Although bottled water alleviates short-term safety issues, its production paradigm places structural limitations on the Indian bottled-water market. According to the 2023 assessment by the Central Ground Water Board, 11.23% of groundwater assessment units are over-exploited, and the extraction is higher than the natural recharge. These stressed aquifers are relied upon by many bottling facilities, thus directly connecting industry activities to local water-scarcity issues. This reliance increases regulatory, cost, and social risks to manufacturers.
Groundwater extraction standards have been increased by state governments and opposition by communities has been on the rise in regions where the water tables are dropping. To producers, declining groundwater levels mean increased compliance costs, operational uncertainty, and reputational exposure. To this end, the sector should strike a balance between the supply of safe water to the end users and the management of the resources in a responsible manner, which makes sustainability a core operational constraint and not a peripheral issue.
India Bottled Water Market TrendShift Toward Health-Centric Hydration Behaviour
The health awareness has become a major factor in consumption trends in the Indian bottled-water market. According to the Indian Council of Medical Research, the prevalence of childhood obesity is between 3.4% and 8.4% in recent national surveys, which represents broader concerns about sugar consumption and health risks associated with lifestyle. This setting favors bottled water as the zero-calorie drink of choice compared to sweetened drinks. The end users are becoming more and more attached to bottled water as a symbol of cleanliness, weight control, and daily wellness and not just convenience.
This taste is based on risk aversion and preventive health mentality, where purity and safety are more important than indulgence or flavour. This change in behaviour is structural rather than cyclical and is in line with the public-health messages that promote the intake of less sugar. As a result, the demand of bottled water is becoming more and more tied to long-term health awareness, as opposed to short-term consumption patterns.
India Bottled Water Market OpportunityPathways for Safer and Environmentally Responsible Growth
The Indian bottled-water market has a definite potential of evolving with solutions that can meet both safety and sustainability demands. WHO and UNICEF estimate that 2.1 billion individuals worldwide do not have access to safely managed drinking water, which highlights the ongoing importance of packaged water as a source of reliable water. This fact in India keeps the demand alive and creates expectations of increased responsibility in operations. The end users and regulators are becoming more concerned with the environmental impact, thus opening up the prospects of investing in high-level purification, water-use efficiency, and alternative packaging.
Trust and long-term sustainability can be improved through initiatives that encourage less plastic consumption, recyclable materials, and better refill systems. Firms that integrate safe water delivery with responsible resource management are in a better position to remain relevant, especially as policy scrutiny and environmental consciousness continue to rise in urban and semi-urban markets.
India Bottled Water Market Segmentation Analysis
By Type of Water
- Carbonated Bottled Water
- Flavoured Bottled Water
- Functional Bottled Water
- Still Bottled Water
- Purified Water
- Mineral Water
- Spring Water
- Plain Water
Within the Type of Water segmentation, still bottled water holds the highest share at around 95% of the India bottled water market. This dominance reflects everyday purchasing behaviour, where hydration and safety take precedence over taste enhancement or functional additives. Still bottled water is widely accepted for home, travel, and workplace use, making it the most versatile option for end users across income groups.
Affordability and familiarity further reinforce its leadership. End users are accustomed to still bottled water as a routine necessity, while flavoured or functional variants remain niche due to higher prices and limited perceived need. Since the primary motivation for purchase is trust in purity rather than added benefits, demand continues to concentrate around still bottled water, ensuring its sustained leadership within the product landscape.
By Sales Channel
- On Trade
- Off Trade
- Retail Offline
- Retail Online
In the Sales Channel segmentation, Off Trade accounts for about 80% of the India bottled water market, making it the dominant route to end users. This channel includes kirana stores, supermarkets, hypermarkets, and online grocery platforms where bottled water is purchased for regular household consumption. Its strength lies in accessibility and integration with routine shopping behaviour.
Bottled water is treated as a daily-use essential rather than an impulse purchase. End users prefer buying it alongside groceries or ordering bulk packs and large jars through off-trade outlets for convenience and cost efficiency. Online platforms further reinforce this dominance by enabling scheduled deliveries. As hydration needs are frequent and predictable, off-trade channels remain the most reliable and scalable distribution interface between brands and end users.
List of Companies Covered in India Bottled Water Market
The companies listed below are highly influential in the India bottled water market, with a significant market share and a strong impact on industry developments.
- Mount Everest Mineral Water Ltd
- Dharmapal Satyapal Ltd
- Parle Agro Pvt Ltd
- Coca-Cola India Pvt Ltd
- Parle Bisleri Ltd
- PepsiCo India Holdings Pvt Ltd
- Dhariwal Industries Ltd
- UB Group
Competitive Landscape
India’s bottled water market is dominated by large national brands, with Bisleri standing out for its strong distribution network and early move into direct-to-consumer through its own online platform. Leading players are increasingly leveraging e-commerce and quick commerce platforms such as Blinkit, Zepto, and Instamart to reach urban consumers seeking instant delivery, especially during periods of water scarcity. Alongside established brands, numerous regional players compete aggressively on price, limiting the ability of market leaders to raise prices. The market also faces pressure from counterfeit and illegal bottling operations offering cheaper alternatives. At the same time, newer players like Whatr and Green Bio Products are differentiating through sustainable packaging, adding a new dimension to competition.
Frequently Asked Questions
Related Report
1. Market Segmentation
1.1. Research Scope
1.2. Research Methodology
1.3. Definitions and Assumptions
2. Executive Summary
3. India Bottled Water Market Policies, Regulations, and Standards
4. India Bottled Water Market Dynamics
4.1. Growth Factors
4.2. Challenges
4.3. Trends
4.4. Opportunities
5. India Bottled Water Market Statistics, 2022-2032F
5.1. Market Size & Growth Outlook
5.1.1.By Revenues in USD Million
5.1.2.By Volume (Million Litres)
5.2. Market Segmentation & Growth Outlook
5.2.1.By Type of Water
5.2.1.1. Carbonated Bottled Water- Market Insights and Forecast 2022-2032, USD Million
5.2.1.2. Flavoured Bottled Water- Market Insights and Forecast 2022-2032, USD Million
5.2.1.3. Functional Bottled Water- Market Insights and Forecast 2022-2032, USD Million
5.2.1.4. Still Bottled Water- Market Insights and Forecast 2022-2032, USD Million
5.2.1.4.1. Purified Water- Market Insights and Forecast 2022-2032, USD Million
5.2.1.4.2. Mineral Water- Market Insights and Forecast 2022-2032, USD Million
5.2.1.4.3. Spring Water- Market Insights and Forecast 2022-2032, USD Million
5.2.1.4.4. Plain Water- Market Insights and Forecast 2022-2032, USD Million
5.2.2.By Packaging Material
5.2.2.1. Plastic Bottles- Market Insights and Forecast 2022-2032, USD Million
5.2.2.2. Glass Bottles- Market Insights and Forecast 2022-2032, USD Million
5.2.2.3. Metal Cans- Market Insights and Forecast 2022-2032, USD Million
5.2.2.4. Others (Tetra Pack Cartons, Bioplastics, etc.)- Market Insights and Forecast 2022-2032, USD Million
5.2.3.By Price Point
5.2.3.1. Mass- Market Insights and Forecast 2022-2032, USD Million
5.2.3.2. Premium- Market Insights and Forecast 2022-2032, USD Million
5.2.4.By Sales Channel
5.2.4.1. On Trade- Market Insights and Forecast 2022-2032, USD Million
5.2.4.2. Off Trade- Market Insights and Forecast 2022-2032, USD Million
5.2.4.2.1. Retail Offline- Market Insights and Forecast 2022-2032, USD Million
5.2.4.2.2. Retail Online- Market Insights and Forecast 2022-2032, USD Million
5.2.5.By Region
5.2.5.1. North
5.2.5.2. East
5.2.5.3. West
5.2.5.4. South
5.2.6.By Competitors
5.2.6.1. Competition Characteristics
5.2.6.2. Market Share & Analysis
6. India Carbonated Bottled Water Market Statistics, 2022-2032
6.1. Market Size & Growth Outlook
6.1.1.By Revenues in USD Million
6.1.2.By Volume (Million Litres)
6.2. Market Segmentation & Growth Outlook
6.2.1.By Packaging Material- Market Insights and Forecast 2022-2032, USD Million
6.2.2.By Price Point- Market Insights and Forecast 2022-2032, USD Million
6.2.3.By Sales Channel- Market Insights and Forecast 2022-2032, USD Million
6.2.4.By Region- Market Insights and Forecast 2022-2032, USD Million
7. India Flavoured Bottled Water Market Statistics, 2022-2032
7.1. Market Size & Growth Outlook
7.1.1.By Revenues in USD Million
7.1.2.By Volume (Million Litres)
7.2. Market Segmentation & Growth Outlook
7.2.1.By Packaging Material- Market Insights and Forecast 2022-2032, USD Million
7.2.2.By Price Point- Market Insights and Forecast 2022-2032, USD Million
7.2.3.By Sales Channel- Market Insights and Forecast 2022-2032, USD Million
7.2.4.By Region- Market Insights and Forecast 2022-2032, USD Million
8. India Functional Bottled Water Market Statistics, 2022-2032
8.1. Market Size & Growth Outlook
8.1.1.By Revenues in USD Million
8.1.2.By Volume (Million Litres)
8.2. Market Segmentation & Growth Outlook
8.2.1.By Packaging Material- Market Insights and Forecast 2022-2032, USD Million
8.2.2.By Price Point- Market Insights and Forecast 2022-2032, USD Million
8.2.3.By Sales Channel- Market Insights and Forecast 2022-2032, USD Million
8.2.4.By Region- Market Insights and Forecast 2022-2032, USD Million
9. India Still Bottled Water Market Statistics, 2022-2032
9.1. Market Size & Growth Outlook
9.1.1.By Revenues in USD Million
9.1.2.By Volume (Million Litres)
9.2. Market Segmentation & Growth Outlook
9.2.1.By Type of Water- Market Insights and Forecast 2022-2032, USD Million
9.2.2.By Packaging Material- Market Insights and Forecast 2022-2032, USD Million
9.2.3.By Price Point- Market Insights and Forecast 2022-2032, USD Million
9.2.4.By Sales Channel- Market Insights and Forecast 2022-2032, USD Million
9.2.5.By Region- Market Insights and Forecast 2022-2032, USD Million
10. Competitive Outlook
10.1. Company Profiles
10.1.1. Coca-Cola India Pvt Ltd
10.1.1.1. Business Description
10.1.1.2. Product Portfolio
10.1.1.3. Collaborations & Alliances
10.1.1.4. Recent Developments
10.1.1.5. Financial Details
10.1.1.6. Others
10.1.2. Parle Bisleri Ltd
10.1.2.1. Business Description
10.1.2.2. Product Portfolio
10.1.2.3. Collaborations & Alliances
10.1.2.4. Recent Developments
10.1.2.5. Financial Details
10.1.2.6. Others
10.1.3. PepsiCo India Holdings Pvt Ltd
10.1.3.1. Business Description
10.1.3.2. Product Portfolio
10.1.3.3. Collaborations & Alliances
10.1.3.4. Recent Developments
10.1.3.5. Financial Details
10.1.3.6. Others
10.1.4. Dhariwal Industries Ltd
10.1.4.1. Business Description
10.1.4.2. Product Portfolio
10.1.4.3. Collaborations & Alliances
10.1.4.4. Recent Developments
10.1.4.5. Financial Details
10.1.4.6. Others
10.1.5. UB Group
10.1.5.1. Business Description
10.1.5.2. Product Portfolio
10.1.5.3. Collaborations & Alliances
10.1.5.4. Recent Developments
10.1.5.5. Financial Details
10.1.5.6. Others
10.1.6. Mount Everest Mineral Water Ltd
10.1.6.1. Business Description
10.1.6.2. Product Portfolio
10.1.6.3. Collaborations & Alliances
10.1.6.4. Recent Developments
10.1.6.5. Financial Details
10.1.6.6. Others
10.1.7. Dharmapal Satyapal Ltd
10.1.7.1. Business Description
10.1.7.2. Product Portfolio
10.1.7.3. Collaborations & Alliances
10.1.7.4. Recent Developments
10.1.7.5. Financial Details
10.1.7.6. Others
10.1.8. Parle Agro Pvt Ltd
10.1.8.1. Business Description
10.1.8.2. Product Portfolio
10.1.8.3. Collaborations & Alliances
10.1.8.4. Recent Developments
10.1.8.5. Financial Details
10.1.8.6. Others
11. Disclaimer
| Segment | Sub-Segment |
|---|---|
| By Type of Water |
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| By Packaging Material |
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| By Price Point |
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| By Sales Channel |
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| By Region |
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Research Methodology
This study followed a structured approach comprising four key phases to assess the size and scope of the electro-oxidation market. The process began with thorough secondary research to collect data on the target market, related markets, and broader industry context. These findings, along with preliminary assumptions and estimates, were then validated through extensive primary research involving industry experts from across the value chain. To calculate the overall market size, both top-down and bottom-up methodologies were employed. Finally, market segmentation and data triangulation techniques were applied to refine and validate segment-level estimations.
Secondary Research
The secondary research phase involved gathering data from a wide range of credible and published sources. This step helped in identifying industry trends, defining market segmentation, and understanding the market landscape and value chain.
Sources consulted during this phase included:
- Company annual reports, investor presentations, and press releases
- Industry white papers and certified publications
- Trade directories and market-recognized databases
- Articles from authoritative authors and reputable journals
- Gold and silver standard websites
Secondary research was critical in mapping out the industry's value chain and monetary flow, identifying key market segments, understanding regional variations, and tracking significant industry developments.
Other key sources:
- Financial disclosures
- Industry associations and trade bodies
- News outlets and business magazines
- Academic journals and research studies
- Paid industry databases
Primary Research
To validate secondary data and gain deeper market insights, primary research was conducted with key stakeholders across both the supply and demand sides of the market.
On the demand side, participants included decision-makers and influencers from end-user industries—such as CIOs, CTOs, and CSOs—who provided first-hand perspectives on market needs, product usage, and future expectations.
On the supply side, interviews were conducted with manufacturers, industry associations, and institutional participants to gather insights into current offerings, product pipelines, and market challenges.
Primary interviews provided critical inputs such as:
- Market size and revenue data
- Product and service breakdowns
- Market forecasts
- Regional and application-specific trends
Stakeholders consulted included:
- Leading OEM and solution providers
- Channel and distribution partners
- End users across various applications
- Independent consultants and industry specialists
Market Size Estimation and Data Triangulation
- Identifying Key Market Participants (Secondary Research)
- Goal: To identify the major players or companies in the target market. This typically involves using publicly available data sources such as industry reports, market research publications, and financial statements of companies.
- Tools: Reports from firms like Gartner, Forrester, Euromonitor, Statista, IBISWorld, and others. Public financial statements, news articles, and press releases from top market players.
- Extracting Earnings of Key Market Participants
- Goal: To estimate the earnings generated from the product or service being analyzed. This step helps in understanding the revenue potential of each market player in a specific geography.
- Methods: Earnings data can be gathered from:
- Publicly available financial reports (for listed companies).
- Interviews and primary data sources from professionals, such as Directors, VPs, SVPs, etc. This is especially useful for understanding more nuanced, internal data that isn't publicly disclosed.
- Annual reports and investor presentations of key players.
- Data Collation and Development of a Relevant Data Model
- Goal: To collate inputs from both primary and secondary sources into a structured, data-driven model for market estimation. This model will incorporate key market KPIs and any independent variables relevant to the market.
- Key KPIs: These could include:
- Market size, growth rate, and demand drivers.
- Industry-specific metrics like market share, average revenue per customer (ARPC), or average deal size.
- External variables, such as economic growth rates, inflation rates, or commodity prices, that could affect the market.
- Data Modeling: Based on this data, the market forecasts are developed for the next 5 years. A combination of trend analysis, scenario modeling, and statistical regression might be used to generate projections.
- Scenario Analysis
- Goal: To test different assumptions and validate how sensitive the market is to changes in key variables (e.g., market demand, regulatory changes, technological disruptions).
- Types of Scenarios:
- Base Case: Based on current assumptions and historical data.
- Best-Case Scenario: Assuming favorable market conditions, regulatory environments, and technological advancements.
- Worst-Case Scenario: Accounting for adverse factors, such as economic downturns, stricter regulations, or unexpected disruptions.
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